\u5bb6-\u535a\u5ba2-\u4ec0\u4e48\u65f6\u5019\u5e94\u8be5\u6682\u505c\u8c37\u6b4c\u5e7f\u544a\u5173\u952e\u8bcd?\u9057\u61be\u7684\u662f\uff0c\u5e76\u4e0d\u662f\u6bcf\u4e00\u4e2a\u5173\u952e\u8bcd\u4f60\u8bd5\u56fe\u5728\u4f60\u7684\u8c37\u6b4c\u5e7f\u544a(AdWords)\u5e10\u6237\u5c06\u5de5\u4f5c\u3002\u597d\u6d88\u606f\u662f\uff0c\u56e0\u4e3aPPC\u4ee5\u6570\u636e\u70b9\u7684\u65b9\u5f0f\u63d0\u4f9b\u4e86\u5373\u65f6\u53cd\u9988\uff0c\u4f60\u53ef\u4ee5\u5728\u6700\u521d\u7684\u76ee\u6807\u5e02\u573a\u4e2d\u53d1\u73b0\u7cdf\u7cd5\u7684\u9009\u62e9\u5e76\u8fc5\u901f\u91c7\u53d6\u884c\u52a8\u3002\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u4ecb\u7ecd\u4e24\u4e2a\u6700\u597d\u6682\u505c\u7684\u5173\u952e\u5b57\u793a\u4f8b\uff0c\u4ee5\u53ca\u5728\u8003\u8651\u5b9e\u9645\u5173\u95ed\u8fd9\u4e9b\u5173\u952e\u5b57\u65f6\u9700\u8981\u8003\u8651\u7684\u4e00\u4e9b\u6f5c\u5728\u9677\u9631\u3002\u8fd9\u53ef\u80fd\u662f\u6700\u660e\u663e\u548c\u6700\u76f4\u89c2\u7684\u5173\u952e\u5b57\u5e94\u8be5\u6682\u505c\u7684\u4f8b\u5b50:\u5173\u952e\u5b57\u82b1\u4e86\u4f60\u7684\u94b1\uff0c\u4f46\u6ca1\u6709\u8f6c\u5316\u4e3a\u4e00\u4e2a\u7ebf\u7d22\u6216\u9500\u552e\u3002\u4f46\u5373\u4f7f\u5728\u8fd9\u79cd\u5173\u952e\u5b57\u5206\u7c7b\u4e2d\uff0c\u4e5f\u6709\u6bd4\u770b\u4e0a\u53bb\u66f4\u591a\u7684\u7ec6\u5fae\u5dee\u522b\u3002\u8ba9\u6211\u4eec\u5047\u8bbe\u6211\u4eec\u9500\u552e\u4ed8\u8d39\u641c\u7d22\u8f6f\u4ef6\uff0c\u6bcf\u4e2a\u7ebf\u7d22\u5bf9\u6211\u4eec\u6765\u8bf4\u4ef7\u503c100\u7f8e\u5143\uff0c\u8fd9\u662f\u57fa\u4e8e\u8fd9\u4e9b\u7ebf\u7d22\u8f6c\u5316\u4e3a\u9500\u552e\u989d\u7684\u6570\u91cf\u548c\u6211\u4eec\u516c\u53f8\u7684\u5229\u6da6\u7387\u3002\u663e\u7136\uff0c\u4e00\u65e6\u4e00\u4e2a\u5173\u952e\u5b57\u82b1\u8d39\u4e86\u5927\u7ea61000\u7f8e\u5143\uff0c\u8fd9\u4e2a\u5173\u952e\u5b57\u663e\u7136\u5e94\u8be5\u6682\u505c\uff0c\u4f46\u5982\u679c:<\/p>\n
\u8fd9\u4e2a\u5173\u952e\u5b57\u5c06\u8bbf\u95ee\u8005\u9001\u5230\u4e00\u4e2a\u7cdf\u7cd5\u7684\u767b\u9646\u9875\u9762\u5462?\u5173\u952e\u5b57\u53ef\u4ee5\u66f4\u597d\u5730\u8f6c\u6362\u4e0e\u4e0d\u540c(\u8f83\u4f4e)\u51fa\u4ef7?\u5173\u952e\u5b57\u6709\u8d2b\u7a77\uff0c\u672a\u7ecf\u6d4b\u8bd5\u7684\u5e7f\u544a\u6587\u672c\u4e0e\u4e4b\u76f8\u5173?\u5173\u952e\u5b57\u5df2\u7ecf\u82b1\u8d39\u548c\u6ca1\u6709\u8f6c\u6362\u5728\u8fc7\u53bb\u768430\u5929\uff0c\u4f46\u4ea7\u751f\u4e86\u5f88\u591a\u4e1a\u52a1\u4e3a\u6211\u4eec\u5728\u8fc7\u53bb\u7684\u4e00\u4e2a\u53ef\u63a5\u53d7\u7684\u6210\u672c?\u5173\u952e\u5b57\u662f\u4e00\u4e2a\u4fe1\u606f\u672f\u8bed\uff0c\u5b83\u9a71\u52a8\u4e86\u5f88\u591a\u540e\u671f\u7684\u8f6c\u6362?<\/p>\n
\u4e0d\u540c\u7684\u65e5\u671f\u8303\u56f4\u2014\u2014\u5c3d\u7ba1\u8fd9\u4e2a\u672f\u8bed\u57287\u5929\u621630\u5929\u7684\u7a97\u53e3\u5185\u6ca1\u6709\u8868\u73b0\u51fa\u6765\uff0c\u4f46\u5b83\u4ee5\u524d\u53ef\u80fd\u8868\u73b0\u5f97\u5f88\u597d\u3002\u5982\u679c\u662f\u8fd9\u6837\u7684\u8bdd:\u662f\u4ec0\u4e48\u6539\u53d8\u4e86(\u6295\u6807\u3001\u5e7f\u544a\u6587\u672c\u3001\u767b\u9646\u9875\u9762\u3001\u5e02\u573a\/\u5229\u57fa\u5e02\u573a\u4e2d\u7684\u67d0\u4e9b\u4e1c\u897f?)?\u767b\u9646\u9875\u9762\u7684\u6709\u6548\u6027\u2014\u2014\u76f8\u5173\u7684\u767b\u9646\u9875\u9762\u603b\u4f53\u4e0a\u7684\u6709\u6548\u6027\u5982\u4f55?\u8fd9\u662f\u60a8\u53ef\u4ee5\u5728\u8c37\u6b4cAds\u7ef4\u5ea6\u9009\u9879\u5361\u4e0a\u94bb\u5230\u7684\u5185\u5bb9\uff0c\u60a8\u60f3\u8981\u786e\u8ba4\u7684\u662f\uff0c\u5f53\u4e0e\u5176\u4ed6\u5173\u952e\u5b57\u914d\u5bf9\u65f6\uff0c\u8be5\u5173\u952e\u5b57\u9a71\u52a8\u7684\u7740\u9646\u9875\u9762\u6267\u884c\u826f\u597d\u3002\u5e7f\u544a\u6587\u672c\u7684\u6548\u679c\u2014\u2014\u5e7f\u544a\u6587\u6848\u4e5f\u662f\u5982\u6b64\u2014\u2014\u4eceCPA\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u76f8\u5173\u7684\u5e7f\u544a\u6587\u6848\u8f6c\u6362\u5f97\u597d\u5417?\u8fd9\u53ef\u80fd\u662f\u6700\u8fd1\u6548\u679c\u4e0b\u964d\u7684\u4e00\u4e2a\u539f\u56e0\u2014\u2014\u4e5f\u8bb8\u4f60\u6700\u521d\u5199\u7684\u5e7f\u544a\u6587\u6848\u5df2\u7ecf\u8fc7\u65f6\u4e86\uff0c\u65b0\u7684\u6d4b\u8bd5\u53ef\u80fd\u4f1a\u52a8\u6447\u4f60\u7684\u5e7f\u544a\u8868\u73b0\u3002\u8f85\u52a9-\u8c37\u6b4c\u7684\u65b0\u7684\u591a\u901a\u9053\u6f0f\u6597\u62a5\u544a\u5141\u8bb8\u60a8\u6df1\u5165\u67e5\u770b\u4e0d\u4ec5\u662f\u6700\u540e\u4e00\u6b21\u70b9\u51fb\u7684\u5f52\u56e0\uff0c\u800c\u4e14\u8fd8\u53ef\u4ee5\u67e5\u770b\u4e00\u4e2a\u672f\u8bed\u662f\u5426\u901a\u8fc7\u4f5c\u4e3a\u8f6c\u6362\u8fc7\u7a0b\u4e2d\u7684\u65e9\u671f\u63a5\u89e6\u6765\u9a71\u52a8\u5927\u91cf\u7684\u8f6c\u6362\uff0c\u56e0\u6b64\u60a8\u53ef\u4ee5\u907f\u514d\u5207\u65ad\u4e00\u4e2a\u672f\u8bed\uff0c\u5b83\u6b63\u5728\u5e2e\u52a9\u9a71\u52a8\u8f6c\u6362\uff0c\u88ab\u5f52\u56e0\u4e8e\u5176\u4ed6\u5173\u952e\u5b57\u6216\u6e20\u9053\u3002\u6b63\u5982\u4f60\u6240\u770b\u5230\u7684\uff0c\u5728\u51b3\u5b9a\u201c\u6740\u6b7b\u201d\u4e00\u4e2a\u5173\u952e\u5b57\u4e4b\u524d\uff0c\u6709\u5f88\u591a\u79fb\u52a8\u7684\u90e8\u5206\u6765\u5206\u6790\u6240\u6709\u76f8\u5173\u7684\u6570\u636e\u70b9\u3002\u5982\u679c\u60a8\u5728\u4e00\u4e2a\u4e2d\u7b49\u89c4\u6a21\u7684PPC\u5e10\u6237\u4e2d\u9010\u4e2a\u5173\u952e\u5b57\u67e5\u627e\u5173\u952e\u5b57\uff0c\u5219\u9700\u8981\u6267\u884c\u5927\u91cf\u7684\u5de5\u4f5c\u548c\u5206\u6790\uff0c\u56e0\u6b64\u53ef\u80fd\u66f4\u5b9e\u9645\u7684\u505a\u6cd5\u662f\uff0c\u5c06\u8fd9\u79cd\u7c7b\u578b\u7684\u6df1\u5165\u7814\u7a76\u9650\u5236\u5728\u60a8\u5e0c\u671b\u6682\u505c\u7684\u66f4\u5927\u91cf\u7684\u672f\u8bed\u4e2d\uff0c\u6216\u8005\u5c06\u81ea\u52a8\u5316\u5e94\u7528\u5230\u8be5\u8fc7\u7a0b\u4e2d\u3002PPC\u6d3b\u52a8\u4e2d\u7684\u201c\u786c\u6210\u672c\u201d\u5e76\u4e0d\u662f\u552f\u4e00\u7684\u6210\u672c\u2014\u2014\u5728\u5176\u4ed6\u6307\u6807\u4e0a\u8868\u73b0\u4e0d\u4f73\u7684\u5173\u952e\u8bcd\u4e5f\u4f1a\u6709\u201c\u8f6f\u6210\u672c\u201d\uff0c\u4ee5\u8d1f\u9762\u7684\u5e10\u6237\u8d28\u91cf\u8bc4\u5206\u5f71\u54cd\u7684\u65b9\u5f0f\u3002\u867d\u7136\u8f83\u4f4e\u7684\u8d28\u91cf\u5206\u6570\u5e76\u4e0d\u610f\u5473\u7740\u4f60\u4e0d\u80fd\u901a\u8fc7\u5173\u952e\u5b57\u8fdb\u884c\u5e7f\u544a\u76c8\u5229\uff0c\u4f46\u53ef\u80fd\u5b58\u5728\u8d28\u91cf\u5206\u6570\u548c\u70b9\u51fb\u7387\u8f83\u4f4e\u7684\u5173\u952e\u5b57\uff0c\u8f6c\u5316\u7387\u4e0d\u9ad8\uff0c\u5f53\u6211\u4eec\u8bd5\u56fe\u4e3a\u90a3\u4e9b\u82b1\u8d39\u4f46\u4e0d\u8f6c\u5316\u7684\u5173\u952e\u5b57\u5bfb\u627e\u5408\u9002\u7684\u5019\u9009\u5173\u952e\u5b57\u65f6\uff0c\u8fd9\u4e9b\u5173\u952e\u8bcd\u5c31\u4f1a\u4ece\u6211\u4eec\u7684\u5206\u6790\u4e2d\u6d88\u5931\u3002\u6269\u5c55\u4e0a\u9762\u7684\u4f8b\u5b50\uff0c\u8ba9\u6211\u4eec\u60f3\u8c61\u4e00\u4e0b\uff0c\u6211\u4eec\u6709\u4e00\u4e9b\u5173\u952e\u5b57\uff0c\u5b83\u4eec\u90fd\u53ea\u62c9\u52a8\u5f88\u5c11\u7684\u652f\u51fa\uff0c\u4f46\u6ca1\u6709\u8f6c\u5316\u621010\u7f8e\u5143\u6bcf\u4e2a\u5173\u952e\u5b57\u5728\u8f83\u957f\u65f6\u95f4\u5185\u3002\u7406\u8bba\u4e0a\uff0c\u8fd9\u4e9b\u5173\u952e\u8bcd\u53ef\u80fd\u8fd8\u6ca1\u6709\u201c\u6682\u505c\u51c6\u5907\u597d\u201d\uff0c\u56e0\u4e3a\u5b83\u4eec\u8fd8\u6ca1\u6709\u8bc1\u660e\u5b83\u4eec\u4e0d\u8d5a\u94b1(\u5982\u679c\u8f6c\u6362\u5bf9\u6211\u4eec\u6765\u8bf4\u4ef7\u503c100\u7f8e\u5143\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u4e3a\u4e00\u6b21\u8f6c\u6362\u82b1\u8d395\u500d\u4e8e\u5f53\u524d\u91d1\u989d\u7684\u94b1\uff0c\u5e76\u4e14\u975e\u5e38\u8d5a\u94b1)\uff0c\u4f46\u8fd9\u4e9b\u5173\u952e\u8bcd\u2014\u2014\u7279\u522b\u662f\u603b\u7684\u6765\u8bf4\u2014\u2014\u53ef\u80fd\u4f1a\u95f4\u63a5\u5730\u6d88\u8017\u6211\u4eec\u7684\u94b1\u3002\u51b3\u5b9a\u8d28\u91cf\u5206\u6570\u7684\u56e0\u7d20\u4e4b\u4e00\u662f\u4f60\u7684\u5386\u53f2\u3001\u8d26\u6237\u8303\u56f4\u5185\u7684CTR\u548c\u8d28\u91cf\u5206\u6570\uff0c\u6240\u4ee5\u5728\u4f60\u7684\u8d26\u6237\u4e2d\u4f7f\u7528\u90a3\u4e9b\u4e0d\u80fd\u76f4\u63a5\u63a8\u52a8\u4f60\u7684\u4e1a\u52a1(\u901a\u8fc7\u8f6c\u6362)\u3001\u8fd8\u4f1a\u635f\u5bb3\u4f60\u7684\u8d26\u6237\u8303\u56f4\u5185CTR\u7684\u5173\u952e\u8bcd\u4f1a\u4ea7\u751f\u975e\u5e38\u5b9e\u9645\u7684\u8f6f\u6210\u672c\uff0c\u56e0\u4e3a\u5b83\u4f1a\u538b\u4f4e\u8d28\u91cf\u5206\u6570\uff0c\u8fdb\u800c\u63a8\u9ad8\u6210\u672c\uff0c\u4f7f\u63a8\u51fa\u65b0\u5173\u952e\u8bcd\u548c\u5e7f\u544a\u7ec4\u7684\u6210\u672c\u53d8\u5f97\u6602\u8d35\u3002\u4f46\u662f\uff0c\u548c\u90a3\u4e9b\u82b1\u94b1\u5374\u4e0d\u8f6c\u5316\u7684\u5173\u952e\u8bcd\u4e00\u6837\uff0c\u8fd9\u4e9b\u5173\u952e\u8bcd\u4e5f\u53ef\u80fd\u56e0\u4e3a\u4f60\u53ef\u4ee5\u7ea0\u6b63\u7684\u56e0\u7d20\u800c\u906d\u53d7\u4f4e\u8d28\u91cf\u5206\u6570\u7684\u5f71\u54cd\uff0c\u6bd4\u5982\u7cdf\u7cd5\u7684\u5e7f\u544a\u6587\u6848\u548c\u5173\u952e\u8bcd\u5206\u5272\u3002\u5982\u679c\u4f60\u4e0d\u786e\u5b9a\u662f\u5426\u5e94\u8be5\u6682\u505c\u5173\u952e\u5b57\u6765\u5e2e\u52a9\u63d0\u9ad8\u8d28\u91cf\u5206\u6570\uff0c\u4e00\u4e2a\u597d\u65b9\u6cd5\u662f\u901a\u8fc7AdWords\u8bc4\u5206\u5668\u8fd0\u884c\u4f60\u7684\u5e10\u6237\uff0c\u770b\u770b\u4f60\u7684\u8d28\u91cf\u5206\u6570\u662f\u5982\u4f55\u603b\u4f53\u4e0a(\u4f60\u4f1a\u770b\u5230\u8fd9\u4f5c\u4e3a\u4f60\u7684\u62a5\u544a\u7684\u4e00\u90e8\u5206)\uff0c\u5047\u8bbe\u4f60\u7684\u8d28\u91cf\u5206\u6570\u9700\u8981\u5de5\u4f5c\u5e10\u6237\u8303\u56f4\u5185\uff0c\u4f60\u53ef\u4ee5\u5f00\u59cb\u5728\u5173\u952e\u5b57\u7684\u7ec4\u5185\uff0c\u5426\u5219\u5408\u7406\u7684\u8d28\u91cf\u5206\u6570\u3002<\/p>\n
Tom Demers\u662fmeasurement SEM\u548cCornerstone Content\u7684\u8054\u5408\u521b\u59cb\u4eba\u517c\u7ba1\u7406\u5408\u4f19\u4eba\u3002<\/p>\n
\u53c2\u89c1Tom Demers\u7684\u5176\u4ed6\u5e16\u5b50<\/p>\n
\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae0\u5982\u4f55\u4e0e\u8c37\u6b4c\u5e7f\u544a\u81ea\u5b9a\u4e49\u7247\u6bb5\u6218\u6597\u6210\u672c<\/p>\n
\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u672a\u5145\u5206\u5229\u7528\u7684\u8c37\u6b4c\u5e7f\u544a\u529f\u80fd\u7684\u529b\u91cf\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u4f60\u7684\u975e\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u5e94\u8be5\u8bbe\u7f6e\u8f6c\u6362\u503c(\u53ca\u5982\u4f55\u505a)<\/p>\n
\u63ed\u793a\u4e86\u5982\u4f55\u5728\u8c37\u6b4c\u5e7f\u544a(\u548c\u5176\u4ed6\u5e73\u53f0)\u4e2d\u63d0\u9ad8\u9886\u5148\u8d28\u91cf\u548c\u786e\u4fdd\u6700\u9ad8ROI\u7684\u5173\u952e\u3002<\/p>\n
\u6240\u670922\u79cd\u7c7b\u578b\u7684\u8c37\u6b4c\u5e7f\u544a(+\u4f55\u65f6\u548c\u5982\u4f55\u4f7f\u7528\u4ed6\u4eec)<\/p>\n
\u6240\u670922\u79cd\u7c7b\u578b\u7684\u8c37\u6b4c\u5e7f\u544a\u7684\u5907\u5fd8\u5355-\u4e0e\u4f18\u70b9\uff0c\u7f3a\u70b9\uff0c\u548c\u66f4\u591a!<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u5bb6-\u535a\u5ba2-\u4ec0\u4e48\u65f6\u5019\u5e94\u8be5\u6682\u505c\u8c37\u6b4c\u5e7f\u544a\u5173\u952e\u8bcd?\u9057\u61be\u7684\u662f\uff0c\u5e76\u4e0d\u662f\u6bcf\u4e00\u4e2a\u5173\u952e\u8bcd\u4f60\u8bd5\u56fe\u5728\u4f60\u7684\u8c37\u6b4c\u5e7f\u544a(AdWords)\u5e10 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1254","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1254"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1254\/revisions"}],"predecessor-version":[{"id":2916,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1254\/revisions\/2916"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1254"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}