SEO\u7684\u4e00\u4e2a\u7ecf\u5e38\u88ab\u63d0\u53ca\u7684\u6700\u4f73\u5b9e\u8df5\u662f\u4f7f\u7528\u6d4b\u8bd5PPC\u6d3b\u52a8\u6765\u201c\u83b7\u5f97\u4e00\u4e9b\u5173\u4e8e\u67e5\u8be2\u7a7a\u95f4\u7684\u521d\u59cb\u6570\u636e\u201d\uff0c\u4eba\u4eec\u7ecf\u5e38\u63d0\u5230\u8fd9\u6837\u4e00\u4e2a\u4e8b\u5b9e\uff0c\u5373\u901a\u8fc7\u67e5\u770b\u6309\u70b9\u51fb\u4ed8\u8d39\u7684\u6570\u636e\uff0c\u53ef\u4ee5\u4e3a\u60a8\u7684\u6709\u673a\u4f18\u5316\u5de5\u4f5c\u83b7\u5f97\u6709\u4ef7\u503c\u7684\u89c1\u89e3\u3002\u4f46\u662f\u8c37\u6b4c\u5e7f\u544a\uff0c\u4ee5\u524d\u88ab\u79f0\u4e3a\u8c37\u6b4cAdWords\uff0c\u4e3a\u7528\u6237\u63d0\u4f9b\u4e86\u5927\u91cf\u7684\u6570\u636e(\u6709\u4e9b\u4eba\u4f1a\u8bf4\uff0c\u5bf9\u4e8e\u5c0f\u578b\u4f01\u4e1a\u6765\u8bf4\uff0c\u5b9e\u9645\u4e0a\u6709\u592a\u591a\u7684\u9009\u9879\u548c\u6570\u636e\u70b9)\uff0c\u8bb8\u591a\u4e0d\u662fPPC\u4ece\u4e1a\u8005\u7684\u4eba\u4e0d\u77e5\u9053\u6700\u6709\u7528\u7684\u5b9d\u77f3\u85cf\u5728\u54ea\u91cc\u3002\u9664\u6b64\u4e4b\u5916:\u867d\u7136PPC\u548cSEO\u6570\u636e\u4e4b\u95f4\u7ecf\u5e38\u6709\u5f88\u591a\u91cd\u53e0\uff0c\u4f46\u5e76\u4e0d\u662f\u6240\u6709\u8c37\u6b4c\u5e7f\u544a\u8d26\u6237\u4e2d\u7684\u4fe1\u606f\u90fd\u5bf9\u90a3\u4e9b\u5e0c\u671b\u63d0\u9ad8SEO\u7ed3\u679c\u7684\u4eba\u6709\u7528(\u5f53\u5e94\u7528\u5230SEO\u5de5\u4f5c\u65f6\uff0c\u5176\u4e2d\u4e00\u4e9b\u4fe1\u606f\u53ef\u80fd\u4f1a\u5b8c\u5168\u8bef\u5bfc!)\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u5c06\u4ecb\u7ecd25\u4e2a\u5173\u4e8e\u8c37\u6b4c\u5e7f\u544a\u8d26\u6237\u7684\u5177\u4f53\u5185\u5bb9\uff0cseo\u548c\u5165\u7ad9\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u5229\u7528\u8fd9\u4e9b\u5185\u5bb9\u4f18\u5316\u6709\u673a\u641c\u7d22\u8425\u9500\u3002<\/p>\n
1\u3002\u5206\u6bb5<\/p>\n
\u5206\u6bb5\u662f\u4e00\u79cd\u5728\u8c37\u6b4c\u5e7f\u544a\u7684\u89c6\u56fe\u4e2d\u6dfb\u52a0\u4e00\u5bf9\u989d\u5916\u884c\u6570\u636e\u7684\u65b9\u6cd5\u3002\u4e00\u4e9b\u6709\u8da3\u7684\u5206\u6bb5SEO\u662f:<\/p>\n
\u641c\u7d22\u6761\u4ef6\u5339\u914d\u7c7b\u578b-\u627e\u51fa\u4e0d\u540c\u7684\u5339\u914d\u7c7b\u578b\u7684\u4e0d\u540c\u5173\u952e\u5b57\u6267\u884c\u3002\u6839\u636e\u6d3b\u52a8\u7684\u7ed3\u6784\uff0c\u8fd9\u53ef\u80fd\u4f1a\u544a\u8bc9\u4f60\u4e00\u4e2a\u7279\u5b9a\u672f\u8bed\u7684\u6b63\u9762\u548c\u53cd\u9762\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4e00\u4e2a\u9ad8\u6d41\u91cf\u7684\u5173\u952e\u5b57\u4e3a\u7cbe\u786e\u5339\u914d\u7684\u7248\u672c\u8f6c\u6362\u548c\u9a71\u52a8\u6d41\u91cf\uff0c\u800c\u4e0d\u662f\u5bbd\u6cdb\u548c\u77ed\u8bed\u5339\u914d\u7684\u7248\u672c\uff0c\u5b83\u53ef\u80fd\u6ca1\u6709\u592a\u591a\u7684\u201c\u5c3e\u90e8\u201d\uff0c\u8fd9\u53ef\u80fd\u5bf9\u60a8\u7684\u6574\u4f53\u7b56\u7565\u6709\u5f88\u5927\u7684\u5f71\u54cd\u3002\u8bbe\u5907\u2014\u2014\u901a\u8fc7\u5206\u6790\uff0c\u4f60\u53ef\u80fd\u4f1a\u5927\u81f4\u4e86\u89e3\u6709\u591a\u5c11\u6d41\u91cf\u6765\u81ea\u79fb\u52a8\u8bbe\u5907\uff0c\u4f46\u901a\u8fc7\u5e94\u7528\u8bbe\u5907\u7ec6\u5206\uff0c\u4f60\u53ef\u4ee5\u5feb\u901f\u4e86\u89e3\u6709\u591a\u5c11PPC\u8f6c\u6362\u6765\u81ea\u79fb\u52a8\u8bbe\u5907\uff0c\u4ee5\u53ca\u8be5\u7ec6\u5206\u8f6c\u6362\u662f\u5426\u5177\u6709\u6210\u672c\u6548\u76ca\u3002\u4e5f\u8bb8\u4f60\u4f1a\u53d1\u73b0\u624b\u673a\u5728PPC\u4e0a\u7684\u8f6c\u5316\u975e\u5e38\u597d\uff0c\u56e0\u4e3a\u6309\u70b9\u51fb\u4ed8\u8d39\u7684\u4eba\u521b\u9020\u4e86\u4e00\u79cd\u72ec\u7279\u7684\u624b\u673a\u767b\u9646\u9875\u9762\u4f53\u9a8c\uff0c\u4f60\u4e0d\u4f1a(\u4f46\u53ef\u80fd)\u5c06\u5176\u7528\u4e8eSEO\u30022. \u4e0eExcel\u4e2d\u7684\u65b9\u6cd5\u7c7b\u4f3c\uff0c\u8c37\u6b4cAds\u5141\u8bb8\u60a8\u521b\u5efa\u4e00\u4e2a\u5feb\u901f\u8fc7\u6ee4\u5668\uff0c\u4ee5\u5f39\u51fa\u6709\u8da3\u7684\u4fe1\u606f\u7247\u6bb5\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u4e3a\u4e0d\u8f6c\u6362\u7684\u9ad8\u6d41\u91cf\u3001\u9ad8\u6210\u672c\u5173\u952e\u5b57\u521b\u5efa\u4e00\u4e2a\u8fc7\u6ee4\u5668\u3002\u6709\u4e9b\u5173\u952e\u8bcd\u5728\u4f60\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7814\u7a76\u4e2d\u80dc\u51fa\uff0c\u53ef\u80fd\u662f\u6d41\u884c\u7684\u672f\u8bed\uff0c\u4f46\u5b9e\u9645\u4e0a\u5e76\u6ca1\u6709\u8f6c\u5316\u4e3a\u4f60\/\u4f60\u7684\u5ba2\u6237\u7684\u7f51\u7ad9\u3002\u901a\u8fc7\u521b\u5efa\u4e00\u4e2a\u6ca1\u6709\u8f6c\u6362\u7684\u5173\u952e\u5b57\u8fc7\u6ee4\u5668\u548c\u6309\u6210\u672c\u6392\u5e8f\uff0c\u4f60\u53ef\u4ee5\u5f88\u5feb\u770b\u5230\u65e0\u7528\u7684\uff0c\u5e76\u628a\u4ed6\u4eec\u4ece\u4f60\u7684SEO\u7b56\u7565\u3002<\/p>\n
3\u3002\u4f60\u53ef\u4ee5\u901a\u8fc7\u67e5\u770b\u7279\u5b9a\u5e7f\u544a\u7684\u70b9\u51fb\u7387\u6765\u4e86\u89e3\u54ea\u4e9b\u6807\u9898\u548c\u63cf\u8ff0\u6700\u80fd\u5438\u5f15\u641c\u7d22\u8005\u70b9\u51fb\uff0c\u7136\u540e\u4f60\u53ef\u4ee5\u5c06\u8fd9\u4e9b\u4fe1\u606f\u5e94\u7528\u5230\u4f60\u7684\u6807\u9898\u6807\u7b7e\u3001\u9875\u9762\u6807\u9898\u548c\u5143\u63cf\u8ff0\u4e0a\u3002<\/p>\n
4\u3002\u540c\u6837\u5730\uff0c\u901a\u8fc7\u89c2\u5bdf\u4f60\u7684\u8d26\u6237\u4e2d\u67d0\u4e9b\u5173\u952e\u8bcd\u7684\u70b9\u51fb\u7387\uff0c\u4f60\u4f1a\u77e5\u9053\u54ea\u4e9b\u5173\u952e\u8bcd\u4e0e\u641c\u7d22\u8bcd\u548c\u5e7f\u544a\u6587\u672c\u4e4b\u95f4\u7684\u5173\u7cfb\u6700\u597d\u3002\u4f60\u53ef\u4ee5\u4f7f\u7528\u5b83\u6765\u5e2e\u52a9\u66f4\u597d\u5730\u5c06\u6807\u9898\u6807\u7b7e\u548c\u5143\u63cf\u8ff0\u7684\u4fe1\u606f\u6620\u5c04\u5230\u7279\u5b9a\u9875\u9762\u4e0a\u7684\u7279\u5b9a\u5173\u952e\u5b57\u3002<\/p>\n
5\u3002\u5173\u952e\u8bcd\u9ad8\u70b9\u51fb\u5e73\u5747\u6210\u672c(CPC)\u901a\u8fc7\u67e5\u770b\u5173\u952e\u8bcd\u7684\u6bcf\u6b21\u70b9\u51fb\u5e73\u5747\u6210\u672c(\u6ce8\u610f:\u8fd9\u4e0e\u6700\u5927CPC\u4e0d\u540c)\uff0c\u7279\u522b\u662f\u901a\u8fc7\u8bc6\u522b\u5177\u6709\u6700\u9ad8\u5e73\u5747CPC\u7684\u5173\u952e\u8bcd\uff0c\u4f60\u4f1a\u53d1\u73b0\u8fd9\u4e9b\u672f\u8bed\u662f\u6602\u8d35\u7684(\u53ef\u80fd\u5177\u6709\u7ade\u4e89\u6027)\uff0c\u800c\u7ba1\u7406\u4f60\u7684\u8c37\u6b4c\u5e7f\u544a\u5e10\u6237\u7684\u4efb\u4f55\u4eba\u90fd\u613f\u610f\u4e3a\u6b64\u652f\u4ed8\u9ad8\u4ef7\u3002\u8fd9\u53ef\u80fd\u610f\u5473\u7740\u5b83\u4eec\u5f88\u6709\u4ef7\u503c!\u8bd5\u7740\u5f04\u6e05\u695a\u4e3a\u4ec0\u4e48PPC\u7684\u4eba\u8981\u4e3a\u8fd9\u4e9b\u6761\u6b3e\u4ed8\u90a3\u4e48\u591a\u94b1\u3002\u4f60\u53ef\u80fd\u4f1a\u5728\u6210\u672c\/\u8f6c\u6362\u680f\u4e2d\u770b\u5230\uff0c\u4ed6\u4eec\u63a8\u52a8\u4e86\u5927\u91cf\u7684\u6210\u672c\u6548\u76ca\u8f6c\u6362\uff0c\u6216\u8005\u4f60\u53ef\u80fd\u4ece\u4e0e\u5ba2\u6237\u7ecf\u7406\u7684\u4ea4\u8c08\u4e2d\u4e86\u89e3\u5230\uff0c\u867d\u7136\u8f6c\u6362\u6210\u672c\u7565\u9ad8\uff0c\u4f46\u8fd9\u4e9b\u5f80\u5f80\u662f\u6700\u9ad8\u8d28\u91cf\u7684\u5ba2\u6237\u3002<\/p>\n
6\u3002\u5173\u952e\u5b57\u4e0e\u5927\u91cfImp\u5982\u679c\u4f60\u770b\u5230\u4e00\u4e2a\u7279\u5b9a\u7684\u672f\u8bed\u6709\u5927\u91cf\u7684\u5370\u8c61\uff0c\u90a3\u4e48\u5b83\u53ef\u80fd\u503c\u5f97\u66f4\u6df1\u5165\u5730\u7814\u7a76\u3002\u663e\u7136\uff0c\u5982\u679c\u5370\u8c61\u9ad8\uff0c\u70b9\u51fb\u91cf\u9ad8\uff0c\u8f6c\u5316\u7387\u4e5f\u9ad8\uff0c\u8fd9\u53ef\u80fd\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u6392\u540d\u6307\u6807\u3002\u4f46\u5982\u679c\u5370\u8c61\u603b\u6570\u5f88\u9ad8\uff0c\u4f46\u70b9\u51fb\u91cf\u5f88\u4f4e\u5462?\u770b\u770bSERP\uff0c\u770b\u770b\u4e3a\u4ec0\u4e48\u4f1a\u8fd9\u6837\u3002\u4e5f\u8bb8\u8fd9\u5e76\u4e0d\u9002\u5408PPC\uff0c\u4f46\u4f60\u53ef\u4ee5\u5c06\u5176\u4f5c\u4e3a\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u4fe1\u606f\u5185\u5bb9\u3002\u6216\u8005\u8fd9\u53ea\u662f\u4e00\u4e2a\u94fe\u63a5\u8bf1\u9975\u7684\u597d\u4e3b\u610f(\u5f88\u591a\u4eba\u90fd\u5728\u641c\u7d22\u8fd9\u4e2a\u8bcd\uff0c\u6240\u4ee5\u4e5f\u8bb8\u4f60\u7684\u5185\u5bb9\u53ef\u4ee5\u89e3\u51b3\u4e00\u4e2a\u95ee\u9898)\u3002<\/p>\n
7\u3002\u5728\u8c37\u6b4c\u5e7f\u544a\u4e2d\uff0c\u8d28\u91cf\u5206\u6570\u4e3b\u8981\u662f\u70b9\u51fb\u7387\u7684\u51fd\u6570\uff0c\u4f46\u5173\u952e\u5b57\u4e0e\u5e7f\u544a\u526f\u672c\u548c\u4e0e\u4e4b\u76f8\u5173\u7684\u767b\u9646\u9875\u9762\u7684\u76f8\u5173\u6027\u4e5f\u662f\u56e0\u7d20\u3002\u8fd9\u610f\u5473\u7740\uff0c\u6709\u9ad8\u8d28\u91cf\u5206\u6570\u7684\u5173\u952e\u5b57\uff0c\u9a71\u52a8\u5927\u91cf\u7684\u8bbf\u95ee\u8005\u548c\u8f6c\u6362\u66f4\u503c\u5f97\u4ed4\u7ec6\u68c0\u67e5\u3002\u4f60\u53ef\u4ee5\u770b\u5230\u5e7f\u544a\u6587\u672c>\u5173\u952e\u5b57>\u767b\u9646\u9875\u9762\u7684\u5173\u7cfb\uff0c\u4ea7\u751f\u6700\u9ad8\u7684\u8d28\u91cf\u5206\u6570\uff0c\u5e76\u5f97\u5230\u4ed6\u4eec\u505a\u7684\u6b63\u786e\u7684\u611f\u89c9\u3002<\/p>\n
8\u3002\u5f53\u4f60\u7740\u773c\u4e8e\u70b9\u51fb\u7387\u548c\u8d28\u91cf\u5206\u6570\u65f6\uff0c\u4f60\u4fbf\u80fd\u591f\u5f00\u59cb\u6df1\u5165\u4e86\u89e3\u54ea\u4e9b\u5e7f\u544a\u6807\u9898\u6709\u6548\u6216\u4e0d\u6709\u6548\u3002\u8fd9\u663e\u7136\u53ef\u4ee5\u4e3a\u4f60\u7684\u6807\u9898\u6807\u7b7e\u63d0\u4f9b\u4fe1\u606f\uff0c\u4f46\u5b83\u4e5f\u8ba9\u4f60\u6d1e\u5bdf\u5230\u4e0e\u641c\u7d22\u8005\u4ea7\u751f\u5171\u9e23\u7684\u5185\u5bb9(\u548c\u4e0d\u80fd\u4ea7\u751f\u5171\u9e23\u7684\u5185\u5bb9)\uff0c\u8fd9\u6709\u52a9\u4e8e\u5728\u4f60\u7684\u9875\u9762\u6807\u9898\u3001\u526f\u672c\u3001\u751a\u81f3\u63d0\u4f9b\u548c\u884c\u52a8\u547c\u5401(cta)\u4e2d\u63d0\u4f9b\u4fe1\u606f\u3002\u201c\u4eca\u5929\u514d\u8d39\u5c1d\u8bd5\u201d\u7684cta\u6bd4\u201c\u5b66\u4e60\u66f4\u591a\u201d\u7684cta\u66f4\u6709\u6548\u5417?\u5728\u4f60\u7684\u7f51\u9875\u4e0a\u4f7f\u7528\u8fd9\u79cd\u8bed\u8a00!<\/p>\n
9\u3002\u540c\u6837\u5730\uff0c\u67e5\u770b\u5728\u5c55\u793a\u7f51\u7edc\u6d3b\u52a8\u4e2d\u53d1\u6325\u4f5c\u7528\u7684\u5e7f\u544a\u521b\u610f\uff0c\u53ef\u4ee5\u8ba9\u4f60\u4e86\u89e3\u6f5c\u5728\u7528\u6237\u5bf9(\u6216\u4e0d)\u4fe1\u606f\u7684\u54cd\u5e94\u7c7b\u578b\u3002<\/p>\n
10\u3002\u76ee\u6807URL <\/p>\n
\u8c37\u6b4cAdWords\u76ee\u6807URL\u62a5\u544a\u53ef\u4ee5\u544a\u8bc9\u4f60\u54ea\u4e2a\u7279\u5b9a\u7684URL(\u4ee5\u53ca\u968f\u540e\u7684\u767b\u9646\u9875\u9762)\u662f\u8f6c\u6362\u6700\u597d\u7684\u3002\u8fd9\u53ef\u80fd\u662f\u975e\u5e38\u6709\u4ef7\u503c\u7684\u4fe1\u606f-\u4f60\u53ef\u4ee5\u770b\u770b\u8fd9\u4e9b\u66f4\u597d\u7684\u8f6c\u6362\u9875\u9762\u505a\u5f97\u5f88\u597d\uff0c\u5e76\u5728\u4f60\u7684SEO\u9875\u9762\u4e2d\u4f7f\u7528\u4e00\u4e9b\u76f8\u540c\u7684\u5143\u7d20(\u8c03\u6574\u90a3\u4e9b\u9875\u9762\u7684\u6a21\u677f\uff0c\u4ee5\u5339\u914d\u9ad8\u8f6c\u6362PPC\u9875\u9762)\u3002<\/p>\n
11\u3002\u5f53\u4f60\u67e5\u770b\u8c37\u6b4c\u5e7f\u544a\u8d26\u6237\u6570\u636e\u65f6\uff0c\u7406\u89e3\u4e0d\u540c\u7684\u8f6c\u6362\u6307\u6807\u610f\u5473\u7740\u4ec0\u4e48\u662f\u5f88\u91cd\u8981\u7684\uff0c\u8fd9\u6837\u4f60\u5c31\u53ef\u4ee5\u5feb\u901f\u770b\u5230\u54ea\u4e9b\u5173\u952e\u5b57\u3001\u5e7f\u544a\u548c\u767b\u9646\u9875\u9762\u4ea7\u751f\u4e86\u6700\u591a\u7684\u7ebf\u7d22\u548c\u9500\u552e\u989d\u3002\u8f6c\u6362\u4ef7\u503c\u5c31\u50cf\u5b83\u542c\u8d77\u6765\u7684\u90a3\u6837:\u5b83\u662fPPC\u7ecf\u7406\u5728\u5e10\u6237\u5185\u7684\u6bcf\u4e00\u6b21\u8f6c\u6362\u4e0a\u7684\u7279\u5b9a\u4ef7\u503c\u7684\u7ed3\u679c(\u8fd9\u53ef\u80fd\u662f\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u7684\u9500\u552e\u989d\uff0c\u4e5f\u53ef\u80fd\u662fB2B\u516c\u53f8\u7684\u4e0d\u540c\u7c7b\u578b\u7684\u7ebf\u7d22\u4e0a\u7684\u7f8e\u5143\u4ef7\u503c)\u3002\u8fd9\u662f\u4e00\u4e2a\u5f88\u91cd\u8981\u7684\u6307\u6807\uff0c\u56e0\u4e3a\u8f6c\u5316\u7387\u7684\u4ef7\u503c\u5f80\u5f80\u4e0d\u540c\u4e8e\u539f\u59cb\u7684\u8f6c\u5316\u7387\u603b\u548c(\u5982\u679c\u4f60\u5c06\u9500\u552e\u548c\u901a\u8baf\u6ce8\u518c\u5217\u4e3a\u8f6c\u5316\u7387\uff0c\u8fd9\u4e24\u79cd\u8f6c\u5316\u7387\u5bf9\u4f60\u6765\u8bf4\u6709\u975e\u5e38\u4e0d\u540c\u7684\u6536\u5165\u548c\u5546\u4e1a\u4ef7\u503c)\u3002<\/p>\n
12\u3002\u8f6c\u6362(1-Per-Click)\u518d\u6b21\uff0c\u7406\u89e3\u8c37\u6b4c\u5e7f\u544a\u5e10\u6237\u4e2d\u7684\u4e0d\u540c\u8f6c\u6362\u6307\u6807\u548c\u672f\u8bed\u975e\u5e38\u6709\u52a9\u4e8e\u4e86\u89e3\u4ec0\u4e48\u662f\u6709\u6548\u7684\uff0c\u4ec0\u4e48\u662f\u65e0\u6548\u7684:\u6bcf\u70b9\u51fb1\u6b21\u7684\u8f6c\u6362\u57fa\u672c\u4e0a\u662f\u6307\u6765\u81ea\u7279\u5b9a\u6d3b\u52a8\u3001\u5e7f\u544a\u7ec4\u3001\u5173\u952e\u5b57\u7b49\u7684\u72ec\u7279\u8f6c\u6362\u3002\u4f8b\u5982\uff0c\u5982\u679c\u6709\u4eba\u5728\u641c\u7d22\u201c\u732b\u7cae\u201d\u540e\u70b9\u51fb\u4e86\u4f60\u7684\u5e7f\u544a\uff0c\u7136\u540e\u6ce8\u518c\u4e86\u4f60\u7684\u5ba0\u7269\u5e97\u7684\u901a\u8baf\uff0c\u7136\u540e\u6700\u7ec8\u4ece\u4f60\u90a3\u91cc\u8d2d\u4e70\u4e86\u4e00\u4e9b\u732b\u7cae\uff0c\u5373\u4f7f\u4ed6\u4eec\u91c7\u53d6\u4e86\u4e24\u6b21\u64cd\u4f5c\uff0c\u8fd9\u4e5f\u7b97\u5728\u201c\u6bcf\u70b9\u51fb\u4e00\u6b21\u201d\u680f\u4e2d\u7684\u4e00\u6b21\u8f6c\u6362\u3002<\/p>\n
13\u3002\u8f6c\u6362(Many-Per-Click)\u76f8\u53cd\u5730\uff0c\u8f6c\u5316\u7387\u591a\u6b21\u70b9\u51fb\u6570\u636e\u70b9\u6307\u7684\u662f\u6765\u81ea\u6d3b\u52a8\u3001\u5e7f\u544a\u7ec4\u3001\u5173\u952e\u5b57\u7b49\u7684\u603b\u8f6c\u5316\u7387\u3002\u6240\u4ee5\u5728\u4e0a\u9762\u7684\u4f8b\u5b50\u4e2d\uff0c\u4f60\u4f1a\u770b\u52302\u6b21\u70b9\u51fb\u8f6c\u5316\u7387\uff0c\u56e0\u4e3a\u641c\u7d22\u8005\u6ce8\u518c\u4e86\u4e00\u4efd\u901a\u8baf\uff0c\u7136\u540e\u4e70\u4e86\u732b\u7cae\uff0c\u6709\u6548\u5730\u8f6c\u5316\u4e3a\u53cc\u80de\u80cece\u3002<\/p>\n
14\u3002\u8f6c\u6362\u503c\/\u70b9\u51fb<\/p>\n
\u67e5\u770b\u8f6c\u6362\u503c\/\u70b9\u51fb\u53ef\u4ee5\u5e2e\u52a9\u4f60\u4e86\u89e3\u6700\u6709\u4ef7\u503c\u7684\u6d41\u91cf\u662f\u4ec0\u4e48\u3002\u6bcf\u6b21\u70b9\u51fb\u53d1\u9001\u6700\u9ad8\u503c\u7684\u5173\u952e\u5b57\u53ef\u80fd\u503c\u5f97\u63a2\u7d22\uff0c\u5373\u4f7f\u5b83\u4eec\u53d1\u9001\u7684\u603b\u4f53\u6d41\u91cf(\u6216\u70b9\u51fb\u91cf)\u76f8\u5bf9\u8f83\u5c11\u3002<\/p>\n
15\u3002\u8f6c\u6362\u4ef7\u503c\/\u6210\u672c<\/p>\n
\u770b\u5230\u8f6c\u6362\u4ef7\u503c\/\u6210\u672c\u53ef\u4ee5\u5e2e\u52a9\u4f60\u8bc6\u522b\u9ad8\u4ef7\u503c\u8f6c\u6362\u7684\u673a\u4f1a\uff0c\u8fd9\u662f\u6602\u8d35\u7684PPC\u3002\u9ad8\u4ef7\u503c\/\u6210\u672c\u6bd4\u53ef\u80fd\u610f\u5473\u7740\u4f60\u7684\u5782\u76f4\u5173\u952e\u8bcd\u6709\u4e00\u4e9b\u9ad8\u8d28\u91cf\u7684\u6d41\u91cf\uff0c\u4f46\u7ade\u4e89\u5e76\u4e0d\u6fc0\u70c8(\u901a\u5e38\uff0c\u4f46\u80af\u5b9a\u4e0d\u662f\u603b\u662f\uff0c\u5546\u4e1a\u672f\u8bed\u7684\u76f8\u5bf9\u7ade\u4e89\u7c7b\u4f3c\u4e8ePPC\u548cSEO)\u3002<\/p>\n
16\u3002\u67e5\u770b\u4e00\u4e2a\u8c37\u6b4c\u5e7f\u544a\u8d26\u6237\u7684\u6295\u653e\u6570\u636e\u5bf9seo\u6765\u8bf4\u975e\u5e38\u6709\u4ef7\u503c\u2014\u2014\u4f60\u53ef\u4ee5\u627e\u5230\u6269\u5c55\/\u94fe\u63a5\u5efa\u8bbe\u76ee\u6807\uff0c\u901a\u8fc7\u67e5\u770b\u201c\u7ba1\u7406\u6295\u653e\u201d(\u88ab\u5355\u72ec\u7ba1\u7406\u548c\u7ade\u4ef7\u7684\u6295\u653e)\uff0c\u81ea\u52a8\u6295\u653e\u7684\u8868\u73b0\uff0c\u751a\u81f3\u662f\u6392\u9664\u548c\u67e5\u770b\u4ed6\u4eec\u7684\u8868\u73b0\uff0c\u4f60\u53ef\u4ee5\u5f88\u597d\u5730\u4e86\u89e3\u4ec0\u4e48\u7c7b\u578b\u7684\u7f51\u7ad9\u5b9e\u9645\u4e0a\u5728\u8f6c\u6362\u548c\u53d1\u9001\u9ad8\u8d28\u91cf\u7684\u6d41\u91cf\u3002\u4f60\u53ef\u4ee5\u628a\u8fd9\u4e9b\u56e0\u7d20\u8003\u8651\u5230\u4f60\u7684\u5185\u5bb9\u8425\u9500\u7b56\u7565\u4e2d\u3002\u5728\u8fd9\u91cc\uff0c\u518d\u6b21\u4e0ePPC\u7ecf\u7406\u4ea4\u8c08\uff0c\u4e86\u89e3\u54ea\u4e9b\u7c7b\u578b\u7684\u7f51\u7ad9\u6709\u7528\uff0c\u54ea\u4e9b\u6ca1\u7528\uff0c\u8fd9\u4e5f\u662f\u975e\u5e38\u6709\u4ef7\u503c\u7684\u300217<\/p>\n
\u3002\u91cd\u65b0\u5b9a\u4f4d<\/p>\n
\u641c\u7d22\u91cd\u65b0\u5b9a\u4f4d\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4f7f\u60a8\u7684SEO\u5de5\u4f5c\u66f4\u52a0\u52aa\u529b\uff0c\u5728\u8fd9\u91cc\u5171\u4eab\u6570\u636e\u662f\u65e0\u4ef7\u7684\u3002<\/p>\n
18\u5c81\u3002\u5728\u663e\u793a\u9009\u9879\u5361\u4e2d\u6709\u4e00\u4e2a\u540d\u4e3a\u201c\u5174\u8da3\u548c\u518d\u8425\u9500\u201d\u7684\u5b50\u90e8\u5206\u548c\u4e00\u4e2a\u540d\u4e3a\u201c\u4e3b\u9898\u201d\u7684\u5b50\u90e8\u5206:<\/p>\n
\u5728\u8fd9\u4e9b\u533a\u57df\u4e2d\uff0c\u4f60\u53ef\u4ee5\u4e86\u89e3\u67d0\u4e9b\u5185\u5bb9\u7c7b\u522b\u7684\u8868\u73b0\uff0c\u518d\u8425\u9500\u90e8\u5206(\u53ef\u80fd\u662f7\u5929\u524d\u8d2d\u4e70\u7684\u4eba\uff0c\u8d2d\u7269\u8f66\u653e\u5f03\u8005\uff0c\u6ca1\u6709\u8d2d\u4e70\u7684\u8bd5\u7528\u8005\u7b49)\u548c\u5174\u8da3\u7c7b\u522b(\u57fa\u4e8e\u7279\u5b9a\u8bbf\u95ee\u8005\u901a\u5e38\u8bbf\u95ee\u7684\u5185\u5bb9\u7c7b\u578b)\u3002\u4e0d\u540c\u5174\u8da3\u7c7b\u522b\u3001\u5185\u5bb9\u7c7b\u522b\u3001\u751a\u81f3\u518d\u8425\u9500\u7ec6\u5206\u7684\u8868\u73b0\uff0c\u90fd\u53ef\u4ee5\u5e2e\u52a9\u4f60\u66f4\u597d\u5730\u4e86\u89e3\u6700\u6709\u53ef\u80fd\u8f6c\u5316\u7684\u6f5c\u5728\u7528\u6237\u7c7b\u578b(\u8fd9\u6837\u4f60\u5c31\u53ef\u4ee5\u9488\u5bf9\u8fd9\u4e9b\u8bbf\u95ee\u8005\u53ef\u80fd\u641c\u7d22\u7684\u5173\u952e\u8bcd\u521b\u5efa\u5185\u5bb9)\u3002<\/p>\n
19\u3002\u4f5c\u4e3a\u4e00\u4e2a\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4f60\u53ef\u80fd\u5df2\u7ecf\u719f\u6089\u8c37\u6b4c\u5e7f\u544a\u5173\u952e\u5b57\u5de5\u5177\uff0c\u4f46\u901a\u8fc7\u767b\u5f55\u5230\u4f60\u7684\u8c37\u6b4c\u5e7f\u544a\u5e10\u6237\uff0c\u4f60\u53ef\u4ee5\u5f97\u5230\u4e0e\u4f60\u7684\u7f51\u7ad9\u548c\u8c37\u6b4c\u5e7f\u544a\u5e10\u6237\u76f8\u5173\u7684\u5b9a\u5236\u7ed3\u679c\uff0c\u8fd9\u53ef\u80fd\u4f1a\u6316\u6398\u51fa\u7565\u6709\u4e0d\u540c\u548c\u66f4\u597d\u7684\u60f3\u6cd5\u3002<\/p>\n
20\u3002\u6d41\u91cf\u4f30\u7b97\u5668<\/p>\n
\u53ef\u4ee5\u8ba9\u60a8\u67e5\u770b\u7ed9\u5b9a\u5173\u952e\u5b57\u7684\u4f30\u8ba1\u70b9\u51fb\u7387\u3001\u5370\u8c61\u548c\u6210\u672c\u6307\u6807\u3002\u4f60\u81ea\u5df1\u7684\u8c37\u6b4c\u5e7f\u544a\u6570\u636e\u6bd4\u8c37\u6b4c\u7684\u4efb\u4f55\u5de5\u5177\u90fd\u66f4\u51c6\u786e\uff0c\u5728\u8bb8\u591a\u65b9\u9762\u8fd9\u7c7b\u4f3c\u4e8e\u5728\u5173\u952e\u5b57\u5de5\u5177\u4e2d\u67e5\u770b\u6570\u91cf\u548c\u7ade\u4e89\uff0c\u4f46\u8fd9\u4e9b\u4f30\u8ba1\u53ef\u4ee5\u8ba9\u4f60\u4e86\u89e3\u7ade\u4e89(\u66f4\u9ad8\u7684\u6210\u672c\u90e8\u5206\u662f\u7531\u5e7f\u544a\u5546\u7684\u7ade\u4e89\u9a71\u52a8\u7684)\u548c\u76f8\u5bf9\u6570\u91cf\u3002<\/p>\n
21\u3002\u5373\u4f7f\u4f60\u6ca1\u6709\u8fdb\u884c\u5927\u89c4\u6a21\u7684\u5c55\u793a\u6d3b\u52a8(\u6216\u6839\u672c\u6ca1\u6709\u4efb\u4f55\u5c55\u793a\u6d3b\u52a8)\uff0cAdWords\u653e\u7f6e\u5de5\u5177\u4e5f\u53ef\u4ee5\u662f\u4e00\u4e2a\u975e\u5e38\u6709\u8da3\u7684\u94fe\u63a5\u52d8\u63a2\u9009\u62e9\u3002\u5b83\u7684\u5de5\u4f5c\u539f\u7406\u4e0e\u8c37\u6b4c\u5173\u952e\u5b57\u5de5\u5177\u975e\u5e38\u76f8\u4f3c\uff0c\u5141\u8bb8\u60a8\u8f93\u5165\u4e00\u4e2a\u672f\u8bed\u3001URL\u6216\u7c7b\u522b\uff0c\u7136\u540e\u8fd4\u56de\u76f8\u5173\u7f51\u7ad9\u3002\u90a3\u4e9b\u5bc6\u5207\u76f8\u5173\u5e76\u901a\u8fc7AdSense\u8fd0\u884c\u5e7f\u544a\u7684\u7f51\u7ad9\u53ef\u80fd\u662f\u5f88\u597d\u7684\u94fe\u63a5\u5408\u4f5c\u4f19\u4f34\u3002<\/p>\n
22\u3002\u4e0a\u4e0b\u6587\u5b9a\u4f4d\u5de5\u5177\u4e5f\u662f\u4e3a\u663e\u793a\u7f51\u7edc\u800c\u8bbe\u8ba1\u7684\uff0c\u4f46\u4e3a\u663e\u793a\u6d3b\u52a8\u63d0\u4f9b\u4e86\u521b\u5efa\u5173\u952e\u5b57\u7ec4\u7684\u60f3\u6cd5\u3002\u7531\u4e8e\u8be5\u5de5\u5177\u662f\u4e3a\u663e\u793a\u7f51\u7edc\u800c\u8bbe\u8ba1\u7684\uff0c\u6240\u4ee5\u5728\u5206\u6790\u5efa\u8bae\u65f6\u8981\u8c28\u614e\u8fdb\u884c\uff0c\u4f46\u901a\u5e38\u53ef\u4ee5\u4e3a\u4e3b\u9898\u63d0\u51fa\u4e00\u4e9b\u4e0d\u9519\u7684\u60f3\u6cd5\u2014\u2014\u53ef\u4ee5\u5728\u5355\u4e2a\u9875\u9762\u4e0a\u9488\u5bf9\u591a\u4e2a\u5173\u952e\u8bcd\uff0c\u4e5f\u53ef\u4ee5\u521b\u5efa\u4e00\u4e2a\u5185\u5bb9\u96c6\u5408\u3002<\/p>\n
23\u3002\u673a\u4f1a\u9009\u9879\u5361\u5e76\u4e0d\u603b\u662f\u5145\u6ee1\u4f1f\u5927\u7684\u673a\u4f1a\uff0c\u4f60\u7684\u8c37\u6b4c\u5e7f\u544a\u6d3b\u52a8\uff0c\u4f46\u5b83\u53ef\u4ee5\u5411\u4f60\u5c55\u793a\u4e00\u4e9b\u6709\u8da3\u7684\u5173\u952e\u5b57\u60f3\u6cd5\uff0c\u76ee\u524d\u4e0d\u662f\u4f60\u7684\u8c37\u6b4c\u5e7f\u544a\u6d3b\u52a8\u7684\u76ee\u6807\u3002\u8fd9\u53ef\u80fdbe\u56e0\u4e3a\u5b83\u4eec\u5f88\u8d35\uff0c\u4e0d\u592a\u76f8\u5173\uff0c\u7b49\u7b49\u2014\u2014\u4f46\u5b83\u4eec\u53ef\u80fd\u662f\u597d\u7684\u5185\u5bb9\u521b\u610f\uff0c\u6216\u8005\u5b83\u4eec\u53ef\u80fd\u6bd4\u901a\u8fc7PPC\u8d2d\u4e70\u6d41\u91cf\u66f4\u4fbf\u5b9c\uff0c\u6240\u4ee5\u503c\u5f97\u4e00\u770b\u3002<\/p>\n
24\u3002\u65f6\u95f4\u548c\u5730\u7406\u6027\u80fd\u6570\u636e<\/p>\n
\u5728\u8c37\u6b4cAds\u7ef4\u5ea6\u9009\u9879\u5361\u4e2d\uff0c\u60a8\u53ef\u4ee5\u5feb\u901f\u83b7\u5f97\u65f6\u95f4\u5ea6\u91cf\u7684\u6027\u80fd\u6570\u636e(\u6bcf\u5468\u7684\u4e00\u5929\uff0c\u6bcf\u5929\u7684\u4e00\u4e2a\u5c0f\u65f6\u7b49)\uff0c\u4ee5\u53ca\u5173\u4e8e\u4e0d\u540c\u5730\u533a\u7684\u6027\u80fd\u6570\u636e\u3002\u8fd9\u53ef\u4ee5\u4e3a\u4f60\u7684\u5185\u5bb9\u7b56\u7565\u63d0\u4f9b\u4e00\u4e9b\u4fe1\u606f\uff0c\u544a\u8bc9\u4f60\u542f\u52a8\u5185\u5bb9\u6d3b\u52a8\u7684\u6700\u4f73\u65f6\u95f4\uff0c\u65e8\u5728\u63a8\u52a8\u7ebf\u7d22(\u4f60\u53ef\u4ee5\u770b\u5230\u4f60\u7684\u6f5c\u5728\u5ba2\u6237\u6700\u6709\u53ef\u80fd\u8f6c\u5316\u7684\u5929\u6570\/\u65f6\u95f4)\uff0c\u5b83\u4e5f\u53ef\u4ee5\u4e3a\u4f60\u63d0\u4f9b\u672c\u5730\u641c\u7d22\u8bcd\u6216\u4f60\u53ef\u80fd\u60f3\u8981\u521b\u5efa\u7684\u5185\u5bb9\u6d3b\u52a8\u7684\u60f3\u6cd5\u3002\u5982\u679c\u4f60\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u8f6f\u4ef6\u4ece\u8fbe\u62c9\u65af\u4ea7\u751f\u4e86\u5927\u91cf\u7684\u9500\u552e\uff0c\u4f60\u53ef\u80fd\u60f3\u628a\u8fbe\u62c9\u65af\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u548c\u4e00\u4e9b\u53d8\u5316\u4f5c\u4e3a\u76ee\u6807\u4f5c\u4e3a\u4e00\u4e2a\u672f\u8bed\u503c\u5f97\u6392\u540d\uff0c\u548c\/\u6216\u5982\u679c\u4f60\u7684\u51b0\u6dc7\u6dcb\u5356\u5f97\u50cf\u70ed\u86cb\u7cd5(\u6216\u50cf\u771f\u6b63\u7684\u597d\u51b0\u6dc7\u6dcb\uff0c\u6211\u731c)\u5728\u6258\u76ae\u5361\u4e5f\u8bb8\u4f60\u60f3\u51fa\u4e00\u4e2a\u81ea\u5b9a\u4e49\u94fe\u63a5\u8bf1\u9975\uff0c\u65e8\u5728\u83b7\u5f97\u4e00\u4e9b\u94fe\u63a5\u548c\u5173\u6ce8\u7684\u5f53\u5730\u9152\u5427\u5728\u6258\u76ae\u5361\u3002<\/p>\n
25\u3002\u5173\u952e\u5b57\u8be6\u7ec6\u4fe1\u606f\/\u641c\u7d22\u67e5\u8be2\u6570\u636e<\/p>\n
\u663e\u7136\u8c37\u6b4c\u6a21\u7cca\u641c\u7d22\u67e5\u8be2\u6570\u636e\u4eceSEO\uff0c\u4e86\u89e3\u5982\u4f55\u4e0b\u94bb\u548c\u83b7\u5f97\u641c\u7d22\u67e5\u8be2\u6570\u636e(\u4e0d\u540c\u4e8e\u8c37\u6b4c\u5e7f\u544a\u5173\u952e\u5b57!)\u53ef\u4ee5\u63d0\u4f9b\u4e00\u4e9b\u975e\u5e38\u6709\u4ef7\u503c(\u73b0\u5728\u66f4\u96be\u83b7\u5f97)\u7684\u89c1\u89e3\u3002\u6700\u7ec8\uff0c\u4f60\u5fc5\u987b\u5e94\u7528\u4e00\u4e9b\u903b\u8f91\u548c\u521b\u9020\u6027\u601d\u7ef4\uff0c\u4ece\u8c37\u6b4c\u5e7f\u544a\u6570\u636e\u4e2d\u83b7\u5f97\u7684\u4efb\u4f55\u89c1\u89e3\uff0c\u8ba9\u5b83\u5728\u4f60\u7684SEO\u548c\u5185\u5bb9\u8425\u9500\u52aa\u529b\u4e2d\u4e3a\u4f60\u5de5\u4f5c\uff0c\u4f46\u4e86\u89e3\u8c37\u6b4c\u5e7f\u544a\u5e10\u6237\u5468\u56f4\u7684\u65b9\u5f0f\uff0c\u5e76\u4e0e\u4efb\u4f55\u5728PPC\u65b9\u9762\u8fd0\u884c\u7684\u4eba\u8054\u7cfb\uff0c\u53ef\u4ee5\u5f15\u51fa\u4e00\u4e9b\u4f1f\u5927\u7684\u89c1\u89e3\uff0c\u80af\u5b9a\u53ef\u4ee5\u589e\u5f3a\u4f60\u7684SEO\u52aa\u529b\u3002<\/p>\n
Tom Demers\u662fmeasurement SEM\u548cCornerstone Content\u7684\u8054\u5408\u521b\u59cb\u4eba\u517c\u7ba1\u7406\u5408\u4f19\u4eba\u3002\u67e5\u770bTom Demers\u7684\u5176\u4ed6\u5e16\u5b50<\/p>\n
\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae0\u8c37\u6b4c\u5e7f\u544a\u6027\u80fd\u6700\u5927\u503c:10\u505a\uff0c\u4e0d\u505a\uff0c\u6ce8\u610f\u4e8b\u9879\u548c\u53d8\u901a<\/p>\n
\u4e00\u4e2aPMax\u4e13\u4e1a\u4eba\u58eb\u5206\u4eab\u5979\u7684\u9876\u7ea7\u5efa\u8bae\uff0c\u4ece\u8f6c\u6362\u8ddf\u8e2a\u5230\u521b\u9020\u6027\u7684\uff0c\u5077\u5077\u6478\u6478\u7684\u8bbe\u7f6e\u548c\u66f4\u591a\u3002\u8de8\u6e20\u9053\u8425\u9500:\u4f60\u80fd\u505a\u5230\u5417?<\/p>\n
\u5267\u900f\u8b66\u544a:\u662f\u7684\uff0c\u6211\u4eec\u5c06\u786e\u5207\u5730\u5206\u4eab\u4e3a\u4ec0\u4e48\u548c\u5982\u4f55\u8fd9\u6837\u505a\u3002\u5b66\u4e607\u4e2a\u8981\u907f\u514d\u7684\u9519\u8bef\u2014\u2014\u76ee\u6807\u3001\u9884\u7b97\u548c\u62a5\u544a\u2014\u2014\u8ba9\u4f60\u7684\u8de8\u6e20\u9053\u8425\u9500\u7b56\u7565\u53d1\u6325\u6700\u5927\u7684\u4f5c\u7528\u3002<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
SEO\u7684\u4e00\u4e2a\u7ecf\u5e38\u88ab\u63d0\u53ca\u7684\u6700\u4f73\u5b9e\u8df5\u662f\u4f7f\u7528\u6d4b\u8bd5PPC\u6d3b\u52a8\u6765\u201c\u83b7\u5f97\u4e00\u4e9b\u5173\u4e8e\u67e5\u8be2\u7a7a\u95f4\u7684\u521d\u59cb\u6570\u636e\u201d\uff0c\u4eba\u4eec\u7ecf\u5e38\u63d0\u5230\u8fd9\u6837\u4e00\u4e2a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1314","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1314"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1314\/revisions"}],"predecessor-version":[{"id":2976,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1314\/revisions\/2976"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1314"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}