Home – Blog -\u5982\u4f55\u8bbe\u7f6e\u4f60\u7684AdWords\u9884\u7b97:\u65b0\u7684\u5171\u4eabAdWords\u9884\u7b97\u9009\u9879<\/p>\n
\u6211\u5e94\u8be5\u8bbe\u7f6e\u6211\u7684\u521d\u59cbAdWords\u9884\u7b97\u591a\u9ad8?\u8fd9\u4e2a\u95ee\u9898\u7684\u7b54\u6848\u51fa\u5947\u5730\u590d\u6742\uff0c\u800c\u4e14\u5206\u914d\u8d77\u6765\u66f4\u52a0\u56f0\u96be\u3002<\/p>\n
\u4e3a\u4ec0\u4e48?AdWords\u9884\u7b97\u901a\u5e38\u662f\u6839\u636e\u6bcf\u4e00\u4e2a\u6d3b\u52a8\u3001\u6bcf\u4e00\u5929\u8bbe\u5b9a\u7684(\u4e5f\u5c31\u662f\u8bf4\uff0c\u4f60\u4e3a\u6bcf\u4e00\u4e2a\u6d3b\u52a8\u8bbe\u5b9a\u4e86\u6bcf\u65e5\u9884\u7b97)\u3002\u8fd9\u901a\u5e38\u4f1a\u53d8\u5f97\u590d\u6742\uff0c\u56e0\u4e3a\u5927\u591a\u6570\u5e7f\u544a\u5546\u90fd\u6709\u591a\u4e2a\u6d3b\u52a8\u3002<\/p>\n
\u5982\u679c\u4f60\u7684\u8bfb\u8005WordStream\u535a\u5ba2\u6216\u5982\u679c\u4f60\u4f7f\u7528\u6211\u4eec\u7684AdWords\u5e73\u5730\u673a,\u4f60\u5c31\u4f1a\u77e5\u9053,\u6211\u4eec\u5efa\u8bae\u60a8\u6bcf\u4e00\u4e2a\u6d3b\u52a8\u4e3b\u9898\u5206\u89e3\u6210\u81f3\u5c113\u79cd\u4e0d\u540c\u7684\u6d3b\u52a8\u76ee\u6807:<\/p>\n
\u79fb\u52a8\u641c\u7d22\u663e\u793a\u7f51\u7edc(\u6216\u518d\u5904\u7f6e)\u8c37\u6b4c\u641c\u7d22<\/p>\n
\u73b0\u5728\u60f3\u8c61\u6bcf\u4e00\u4e2a\u8fd0\u52a8\u5206\u89e3\u6210\u4e09\u4e2a\u6d3b\u52a8\u6cbf\u7740\u8fd9\u4e9b\u601d\u8def,\u4f60\u53ef\u4ee5\u770b\u5230\u5982\u4f55\u5206\u914d\u8bf4\u8fd9\u53ef\u80fd\u662f\u4e00\u4e2a\u6311\u6218,\u4e00\u4e2a100\u7f8e\u5143\u7684\u6bcf\u65e5\u9884\u7b97\u6210\u5f88\u591a\u5c0f\u5757\u3002\u6709\u4e9b\u6d3b\u52a8\u53ef\u80fd\u4f1a\u8d85\u8fc7\u6bcf\u65e5\u9884\u7b97\u9650\u5236\uff0c\u7136\u540e\u5173\u95ed\u81ea\u5df1\uff0c\u800c\u5176\u4ed6\u6d3b\u52a8\u53ef\u80fd\u4f1a\u652f\u51fa\u4e0d\u8db3\uff0c\u7559\u4e0b\u6ca1\u6709\u5206\u914d\u7684\u9884\u7b97\u3002\u5f53\u7136\uff0c\u5728\u4e00\u5929\u7ed3\u675f\u65f6\u6709\u672a\u4f7f\u7528\u7684\u9884\u7b97\u672c\u8d28\u4e0a\u5e76\u4e0d\u662f\u4e00\u4ef6\u574f\u4e8b\u3002(\u9664\u975e\u4f60\u662f\u4e00\u4e2a\u4e13\u95e8\u8d1f\u8d23\u82b1\u8d39\u7279\u5b9a\u9884\u7b97\u7684\u673a\u6784)\u3002\u6b64\u5916\uff0c\u6211\u4eec\u51e0\u4e4e\u4e0d\u53ef\u80fd\u63d0\u524d\u77e5\u9053\u79fb\u52a8\u641c\u7d22\u3001\u8c37\u6b4c\u684c\u9762\u641c\u7d22\u548c\u663e\u793a\u641c\u7d22\u4e4b\u95f4\u7684\u5177\u4f53\u5206\u5de5\u3002\u4ee5\u4e0a\u6240\u6709\u8fd9\u4e9b\u90fd\u53ea\u662f\u4e3a\u4e86\u6fc0\u53d1\u4eba\u4eec\u5bf9AdWords\u65b0\u529f\u80fd\u7684\u9700\u6c42\uff0c\u8be5\u529f\u80fd\u4e8e\u5468\u4e00\u53d1\u5e03\uff0c\u540d\u4e3aAdWords\u5171\u4eab\u9884\u7b97\u3002<\/p>\n
AdWords\u4e2d\u7684\u5171\u4eab\u9884\u7b97\u53ef\u4ee5\u8ba9\u4f60\u5728AdWords\u8d26\u6237\u4e2d\u5efa\u7acb\u4e00\u4e2a\u7531\u591a\u4e2a\u6d3b\u52a8\u5171\u4eab\u7684\u6bcf\u65e5\u9884\u7b97\u3002\u5171\u4eab\u9884\u7b97\u53ef\u4ee5\u8ba9\u4f60\u66f4\u5bb9\u6613\u6309\u7167\u4f60\u7684\u4e1a\u52a1\u6216\u8425\u9500\u76ee\u6807\u5339\u914d\u4f60\u7684AdWords\u652f\u51fa\uff0c\u800c\u4e0d\u662f\u6309\u7167\u6d3b\u52a8\u5206\u53d1\u9009\u9879\u6765\u5206\u914d\u3002\u8ba9\u6211\u4eec\u901a\u8fc7\u4e00\u4e2a\u4f8b\u5b50\u6765\u6f14\u793a\u5982\u4f55\u4f7f\u7528AdWords\u4e2d\u7684\u5171\u4eab\u9884\u7b97\u6765\u8bbe\u7f6e\u4f60\u7684AdWords\u9884\u7b97\u3002\u5047\u8bbe\u4f60\u662f\u4e00\u4e2a\u4e3a\u8054\u7cfb\u4eba\u7ba1\u7406\u63d0\u4f9b\u5546\u4e1a\u8f6f\u4ef6\u7684\u4f9b\u5e94\u5546\u3002\u5047\u8bbe\u60a8\u76ee\u524d\u6b63\u5728\u4e3a\u60a8\u7684\u8f6f\u4ef6\u4ea7\u54c1\u8fd0\u884c\u4e09\u4e2a\u6d3b\u52a8\uff0c\u5206\u522b\u6309\u684c\u9762\u641c\u7d22\u3001\u663e\u793a\u5e7f\u544a\u548c\u79fb\u52a8\u641c\u7d22\u8fdb\u884c\u5212\u5206\u3002\u4f60\u7684\u6574\u4f53\u8425\u9500\u8ba1\u5212\u5141\u8bb8\u4f60\u5728\u4e09\u4e2a\u6d3b\u52a8\u4e2d\u6bcf\u5929\u82b1\u8d39100\u7f8e\u5143\u3002\u5982\u679c\u6ca1\u6709\u5171\u540c\u7684\u9884\u7b97\uff0c\u63a5\u4e0b\u6765\u4f60\u5fc5\u987b\u51b3\u5b9a\u5982\u4f55\u5728\u4f60\u7684\u4e09\u4e2a\u6d3b\u52a8\u4e2d\u5206\u914d\u6bcf\u65e5100\u7f8e\u5143\u7684AdWords\u9884\u7b97\u3002\u5982\u679c\u4f60\u4e0d\u77e5\u9053\u6216\u8005\u4e0d\u5173\u5fc3\u5982\u4f55\u5728\u663e\u793a\u5e7f\u544a\u3001\u79fb\u52a8\u641c\u7d22\u548c\u684c\u9762\u641c\u7d22\u4e4b\u95f4\u5206\u914d\u8d39\u7528\uff0c\u4f7f\u7528\u5171\u4eabAdWords\u9884\u7b97\u53ef\u80fd\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u89e3\u51b3\u65b9\u6848\u3002\u8fd9\u610f\u5473\u7740AdWords\u4f1a\u81ea\u52a8\u8c03\u6574\u5404\u4e2a\u6d3b\u52a8\u7684\u9884\u7b97\uff0c\u6240\u4ee5\u4f60\u4e0d\u5fc5\u6574\u5929\u4e0d\u505c\u5730\u76d1\u89c6\u548c\u66f4\u6539\u5404\u4e2a\u6d3b\u52a8\u7684\u9884\u7b97\u3002<\/p>\n
\u5982\u4f55\u4f7f\u7528\u65b0\u7684\u5171\u4eab\u9884\u7b97\u7ec4\u4ef6\u6765\u8bbe\u7f6e\u4f60\u7684AdWords\u9884\u7b97\uff0c\u8fd9\u5e76\u4e0d\u5bb9\u6613\u627e\u5230\u3002\u4f60\u9700\u8981\u4f7f\u7528AdWords\u7684\u5171\u4eab\u5bf9\u8c61\u5e93\u533a\u57df\uff0c\u6211\u4e2a\u4eba\u8ba4\u4e3a\u5c31AdWords\u7684\u53ef\u7528\u6027\u800c\u8a00\uff0c\u8fd9\u662f\u4e00\u4e2a\u6709\u70b9\u7cdf\u7cd5\u7684\u793e\u533a\uff0c\u4f46\u4e0d\u7ba1\u600e\u6837\uff0c\u5b83\u5728\u8fd9\u91cc\u3002\u4f60\u53ea\u9700\u8981\u201c\u521b\u5efa\u4e00\u4e2a\u65b0\u7684\u5171\u4eab\u9884\u7b97\u201d\uff0c\u7ed9\u5b83\u4e00\u4e2a\u540d\u79f0\u548c\u6570\u91cf\uff0c\u7136\u540e\u4fdd\u5b58\u5b83\uff0c\u5982\u4e0b\u6240\u793a:<\/p>\n
\u4e00\u65e6\u4f60\u521b\u5efa\u4e86\u5171\u4eab\u9884\u7b97\uff0c\u4f60\u5c31\u53ef\u4ee5\u4ece\u4efb\u4f55\u6d3b\u52a8\u8bbe\u7f6e\u9875\u9762\u5e94\u7528\u5171\u4eab\u9884\u7b97\uff0c\u50cf\u8fd9\u6837:<\/p>\n
\u8c01\u8d62\uff0c\u8c37\u6b4c\u6216\u5e7f\u544a\u5546?\u4f60\u5e94\u8be5\u907f\u514d\u5171\u4eabAdWords\u9884\u7b97\u5417?\u65e2\u7136\u6211\u5df2\u7ecf\u63cf\u8ff0\u4e86\u4ec0\u4e48\u662fAdWords\u5171\u4eab\u9884\u7b97\u4ee5\u53ca\u5982\u4f55\u4f7f\u7528\u5b83\u4eec\uff0c\u8ba9\u6211\u4eec\u9996\u5148\u8003\u8651\u4e00\u4e0b\u5728AdWords\u4e2d\u4f7f\u7528\u5171\u4eab\u9884\u7b97\u662f\u5426\u662f\u4e2a\u597d\u4e3b\u610f\u3002<\/p>\n
(\u4fe1\u4e0d\u4fe1\u7531\u4f60\uff0c\u5e76\u4e0d\u662f\u6bcf\u4e00\u4e2aAdWords\u529f\u80fd\u90fd\u8003\u8651\u5230\u4e86\u5e7f\u544a\u5546\u7684\u6700\u4f73\u5229\u76ca\u2026)\u4f8b\u5982\uff0c\u6211\u77e5\u9053\u4f60\u53ef\u80fd\u4f1a\u5f88\u5bb9\u6613\u5730\u63d0\u51fa\u8fd9\u6837\u7684\u8bba\u70b9:\u8fd9\u4e2a\u65b0\u529f\u80fd\u53ef\u4ee5\u66f4\u5c11\u5730\u5e2e\u52a9\u5e7f\u544a\u5546\uff0c\u800c\u66f4\u591a\u5730\u5e2e\u52a9\u8c37\u6b4c\u4ece\u60a8\u7684\u5e10\u6237\u4e2d\u62bd\u51fa\u6bcf\u4e00\u5206\u94b1\u7684\u53ef\u7528\u9884\u7b97\uff0c\u4ee5\u589e\u52a0\u8c37\u6b4c\u7684\u6536\u5165\u548c\u6536\u5165s.\u5f88\u7b80\u5355\uff0c\u901a\u8fc7\u6c47\u603b\u4e0d\u540c\u6d3b\u52a8\u7684\u9884\u7b97(\u6bcf\u4e2a\u6d3b\u52a8\u6709\u4e0d\u540c\u6c34\u5e73\u7684\u53ef\u7528\u5e7f\u544a\u5e93\u5b58)\uff0c\u8c37\u6b4c\u5c06\u66f4\u6709\u53ef\u80fd\u82b1\u8d39\u6307\u5b9a\u7684\u9884\u7b97\u91d1\u989d\u3002\u4e00\u4e2a\u5173\u952e\u7684\u95ee\u9898\u662f\uff0c\u5171\u4eab\u9884\u7b97\u4ec0\u4e48\u65f6\u5019\u5f00\u59cb\u751f\u6548?\u4f8b\u5982\uff0c\u5982\u679cAdWords\u9884\u7b97\u5728\u4e00\u4e2a\u975e\u5e38\u5feb\u901f\u7684\u6d3b\u52a8(\u5373\u83b7\u5f97\u5927\u91cf\u5370\u8c61\u3001\u70b9\u51fb\u548c\u6210\u672c\u7684\u6d3b\u52a8)\u548c\u4e00\u4e2a\u6216\u591a\u4e2a\u8f83\u6162\u7684\u6d3b\u52a8\u4e4b\u95f4\u5171\u4eab\uff0c\u6211\u4f1a\u611f\u5230\u62c5\u5fe7\u3002\u8fd9\u91cc\u7684\u98ce\u9669\u662f\uff0c\u901f\u5ea6\u8f83\u5feb\u7684\u6d3b\u52a8\u5c06\u8fc5\u901f\u6d88\u8017\u6240\u6709\u53ef\u7528\u7684\u9884\u7b97\uff0c\u800c\u7ed9\u901f\u5ea6\u8f83\u6162\u7684\u6d3b\u52a8\u7559\u4e0b\u5f88\u5c11\u6216\u6ca1\u6709\u9884\u7b97\uff0c\u8fd9\u53ef\u80fd\u4f1a\u4ea7\u751f\u4e0d\u826f\u5f71\u54cd\u3002\u51fa\u4e8e\u8fd9\u4e2a\u539f\u56e0\uff0c\u6211\u8981\u63d0\u9192\u5927\u5bb6\u4e0d\u8981\u5728\u4e0d\u540c\u7684\u6d3b\u52a8(\u5373\u5177\u6709\u4e0d\u540c\u76ee\u6807\u7684\u6d3b\u52a8)\u4e4b\u95f4\u5206\u4eab\u9884\u7b97\u3002\u4f8b\u5982\uff0c\u4e0d\u8981\u521b\u5efa\u4e00\u4e2a\u540d\u4e3a\u201c\u6211\u7684\u6bcf\u65e5AdWords\u603b\u9884\u7b97\u201d\u7684\u5171\u4eab\u9884\u7b97\uff0c\u5e76\u5728\u4f60\u7684\u8d26\u6237\u4e2d\u5171\u4eab\u6240\u6709\u7684\u6d3b\u52a8\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u4e4d\u4e00\u770b\u8fd9\u4f3c\u4e4e\u662f\u7ba1\u7406\u7c7b\u4f3c\u6d3b\u52a8\u9884\u7b97\u7684\u5408\u7406\u65b9\u6cd5\u3002\u4f60\u5728\u4f60\u7684AdWords\u8d26\u6237\u4e2d\u4f7f\u7528\u8fc7\u65b0\u7684AdWords\u9884\u7b97\u5206\u4eab\u529f\u80fd\u5417?\u4e3a\u4ec0\u4e48\u6216\u8005\u4e3a\u4ec0\u4e48\u4e0d\u5462?\u8bf7\u5728\u4e0b\u9762\u7684\u8bc4\u8bba\u4e2d\u544a\u8bc9\u6211\u4f60\u7684\u60f3\u6cd5!Larry Kim\u662fWordStream\u7684\u521b\u59cb\u4eba\u548c\u804a\u5929\u673a\u5668\u4eba\u6784\u5efa\u5e73\u53f0MobileMonkey\u7684\u9996\u5e2d\u6267\u884c\u5b98\u3002<\/p>\n
\u67e5\u770bLarry Kim\u7684\u5176\u4ed6\u6587\u7ae0<\/p>\n
\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae08\u79cd\u806a\u660e\u7684\u65b9\u6cd5\u5728\u8c37\u6b4c\u5e7f\u544a\u7ade\u4e89(\u4e0d\u63d0\u9ad8\u51fa\u4ef7)\u8fd9\u91cc\u67098\u4e2a\u7b56\u7565\u548c24\u4e2a\u6218\u672f\uff0c\u4f60\u53ef\u4ee5\u5728\u51fa\u4ef7\u4e4b\u524d\u505a\u3002<\/p>\n
\u5982\u4f55\u4f7f\u7528\u8c37\u6b4c\u5e7f\u544a\u81ea\u5b9a\u4e49\u7247\u6bb5<\/p>\n
\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u672a\u5145\u5206\u5229\u7528\u7684\u8c37\u6b4c\u5e7f\u544a\u529f\u80fd\u7684\u529b\u91cf\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u4f60\u7684\u975e\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u5e94\u8be5\u8bbe\u7f6e\u8f6c\u6362\u503c(\u53ca\u5982\u4f55\u505a)<\/p>\n
\u63ed\u793a\u4e86\u5982\u4f55\u5728\u8c37\u6b4c\u5e7f\u544a(\u548c\u5176\u4ed6\u5e73\u53f0)\u4e2d\u63d0\u9ad8\u9886\u5148\u8d28\u91cf\u548c\u786e\u4fdd\u6700\u9ad8ROI\u7684\u5173\u952e\u3002<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
Home – Blog -\u5982\u4f55\u8bbe\u7f6e\u4f60\u7684AdWords\u9884\u7b97:\u65b0\u7684\u5171\u4eabAdWords\u9884\u7b97\u9009\u9879 \u6211\u5e94\u8be5\u8bbe […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1320","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1320"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1320\/revisions"}],"predecessor-version":[{"id":2982,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1320\/revisions\/2982"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1320"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}