Home – Blog – 3\u4e2aA\/B\u6d4b\u8bd5\uff0c\u8ba9\u6211\u4eec\u5927\u5403\u4e00\u60ca(Opties\u4e0a\u89c1!)<\/p>\n
A\/B\u6d4b\u8bd5\u662fWordStream\u8425\u9500\u52aa\u529b\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002\u4e25\u8083\u5730\u8bf4\uff0c\u6211\u4eec\u5bf9\u6240\u6709\u5185\u5bb9\u8fdb\u884c\u4e86\u5206\u79bb\u6d4b\u8bd5:\u6a2a\u5e45\u5e7f\u544a\u3001\u6ce8\u518c\u8868\u5355\u3001\u767b\u9646\u9875\u9762\u2014\u2014\u4f60\u80fd\u60f3\u5230\u7684\u3002\u6211\u7684\u540c\u4e8b\u4eec\u4e00\u76f4\u544a\u8bc9\u6211\uff0c\u5348\u9910\u4e70\u4e24\u4e2a\u4e0d\u540c\u7684\u58a8\u897f\u54e5\u5377\u997c\uff0c\u7136\u540e\u5728\u63a8\u7279\u4e0a\u8ba8\u8bba\u6211\u6700\u559c\u6b22\u54ea\u4e00\u4e2a\uff0c\u8fd9\u4e0d\u7b97\u201c\u771f\u6b63\u7684\u201dA\/B\u6d4b\u8bd5\uff0c\u4f46\u6211\u4e0d\u6562\u8fd9\u4e48\u8ba4\u4e3a\u3002<\/p>\n
\u6211\u4eec\u7528\u4e8eA\/B\u6d4b\u8bd5\u7684\u5de5\u5177\u4e4b\u4e00\u662fOptimizely\uff0c\u8fd9\u662f\u4e00\u4e2a\u5168\u9762\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u5141\u8bb8\u6211\u4eec\u5feb\u901f\u3001\u8f7b\u677e\u5730\u8fdb\u884c\u6d4b\u8bd5\u3002\u5f53\u6211\u4eec\u627e\u5230\u80fd\u591f\u5e2e\u52a9\u6211\u4eec\u66f4\u6709\u6548\u5730\u7406\u89e3\u7528\u6237\u7684\u5de5\u5177\u65f6\uff0c\u8fd9\u662f\u975e\u5e38\u68d2\u7684\uff0c\u4f46\u5f53\u8fd9\u4e9b\u5de5\u5177\u80cc\u540e\u7684\u4eba\u56e0\u4e3a\u6211\u4eec\u4f7f\u7528\u4ed6\u4eec\u8f6f\u4ef6\u7684\u65b9\u5f0f\u800c\u8ba4\u53ef\u6211\u4eec\u65f6\uff0c\u8fd9\u5c31\u66f4\u68d2\u4e86\u3002\u8fd9\u6b63\u662f\u6700\u8fd1\u53d1\u751f\u7684\u4e8b\u60c5\uff0cOptimizely\u544a\u8bc9\u6211\u4eec\uff0cWordStream\u5165\u56f4\u4e86\u9996\u5c4aOpties 2014\u5927\u5956!Opties\u8868\u5f70Optimizely\u7684\u5ba2\u6237\uff0c\u201c\u4ed6\u4eec\u4e3a\u81ea\u5df1\u7684\u5ba2\u6237\u521b\u9020\u4e86\u6109\u5feb\u7684\u5728\u7ebf\u4f53\u9a8c\uff0c\u5e76\u4f7f\u4ed6\u4eec\u7684\u7ec4\u7ec7\u80fd\u591f\u5c06\u6570\u636e\u8f6c\u5316\u4e3a\u884c\u52a8\u201d\uff0c\u6211\u4eec\u65e2\u5174\u594b\u53c8\u8363\u5e78\u80fd\u5f97\u5230\u8ba4\u53ef\u3002<\/p>\n
WordStream\u662f\u201c\u5e74\u5ea6\u6d4b\u8bd5\u82f1\u96c4\u201d\u7c7b\u522b\u7684\u4e09\u540d\u51b3\u8d5b\u9009\u624b\u4e4b\u4e00\u3002\u5c3d\u7ba1\u6211\u4eec\u76f8\u4fe1\u6211\u4eec\u7684A\/B\u6d4b\u8bd5\u7684\u8d28\u91cf\u548c\u4e25\u683c\u7a0b\u5ea6\u5c06\u5e2e\u52a9\u6211\u4eec\u53d6\u5f97\u80dc\u5229\uff0c\u4f46\u5b98\u65b9\u7ed3\u679c\u5c06\u57284\u670817\u65e5\u4e8e\u65e7\u91d1\u5c71\u4e3e\u884c\u7684OptiCon\u5927\u4f1a\u4e0a\u516c\u5e03\uff0c\u6211\u4eec\u8fd8\u9700\u8981\u7b49\u5f85\u4e00\u6bb5\u65f6\u95f4\u3002\u5728\u6211\u4eec\u5c4f\u4f4f\u547c\u5438\u7b49\u5f85\u91cd\u5927\u62ab\u9732\u7684\u540c\u65f6\uff0c\u8ba9\u6211\u4eec\u770b\u770bWordStream\u5982\u4f55\u4f7f\u7528Optimizely\u548ca \/B\u6d4b\u8bd5\u66f4\u6709\u6548\u5730\u7784\u51c6\u6211\u4eec\u7684\u7528\u6237\u3002<\/p>\n
\u6211\u4eec\u5728\u53bb\u5e74\u7684\u201cGrade and Get Paid Marketing Makeover\u201d\u7ade\u8d5b\u4e2d\u8fdb\u884c\u7684\u4e00\u7cfb\u5217A\/B\u6d4b\u8bd5\u4e2d\u4f7f\u7528\u4e86Optimizely\u3002\u6211\u4eec\u60f3\u77e5\u9053\u54ea\u4e2a\u767b\u9646\u9875\u9762\u5728\u63a8\u52a8\u8f6c\u5316\u7387\u65b9\u9762\u66f4\u6709\u6548\u3002\u5728\u767b\u9646\u9875\u9762\u7684\u63a7\u5236\u7248\u672c(A)\u4e2d\uff0c\u6211\u4eec\u6dfb\u52a0\u4e86\u4e00\u4e2a\u6309\u94ae\uff0c\u5f53\u70b9\u51fb\u8be5\u6309\u94ae\u65f6\uff0c\u8bbf\u95ee\u8005\u5c06\u8fdb\u5165\u4e00\u4e2a\u5355\u72ec\u7684\u9875\u9762\uff0c\u5728\u90a3\u91cc\u4ed6\u4eec\u53ef\u4ee5\u8f93\u5165\u81ea\u5df1\u7684\u7535\u5b50\u90ae\u4ef6\u5730\u5740\uff0c\u4ece\u800c\u6709\u673a\u4f1a\u83b7\u80dc\u3002\u5728\u53d8\u4f53(B)\u4e2d\uff0c\u6211\u4eec\u7528\u4e00\u4e2a\u5b9e\u9645\u7684\u63d0\u4ea4\u6846\u66ff\u6362\u4e86\u6309\u94ae\u3002\u6211\u4eec\u8fd8\u4ece\u6807\u9898\u4e2d\u5220\u9664\u4e86\u201cEnter Here\u201d\u5bfc\u822a\u5143\u7d20\uff0c\u4ee5\u51cf\u5c11\u4e00\u4e2a\u89c6\u56fe\u4e2d\u6761\u76ee\u7684\u653e\u7f6e\u6570\u91cf\u3002\u901a\u8fc7\u4ece\u63a7\u5236\u5230\u53d8\u5316\u7684\u6539\u53d8\uff0c\u6211\u4eec\u53d1\u73b0\u63d0\u4ea4\u7684\u7ade\u8d5b\u6761\u76ee\u589e\u52a0\u4e86128%\uff0c\u5b8c\u6210\u6240\u6709\u4e09\u4e2a\u9636\u6bb5\u7684\u7528\u6237\u6570\u91cf\u589e\u52a0\u4e8658%\u3002\u50cf\u8bb8\u591a\u7f51\u7ad9\u4e00\u6837\uff0c\u6211\u4eec\u4f7f\u7528\u5404\u79cd\u6a2a\u5e45\u6765\u7a81\u51fa\u6211\u4eec\u7684\u5404\u79cd\u4f18\u60e0\u3001\u4ea7\u54c1\u548c\u670d\u52a1\u3002\u7136\u800c\uff0c\u5c3d\u7ba1\u6211\u4eec\u5f88\u60f3\u77e5\u9053\u6211\u4eec\u7684\u54ea\u4e2a\u6a2a\u5e45\u6709\u6700\u9ad8\u7684\u70b9\u51fb\u7387\uff0c\u6211\u4eec\u6700\u7ec8\u8fd8\u662f\u60f3\u786e\u5b9a\u4e0a\u4e0b\u6587\u76f8\u5173\u6027\u2014\u2014\u5728\u5173\u6ce8\u76f8\u4f3c\u4e3b\u9898\u7684\u535a\u5ba2\u6587\u7ae0\u4e2d\u653e\u7f6e\u76f8\u5173\u7684\u6a2a\u5e45\u2014\u2014\u662f\u5426\u5bf9CTR\u6709\u660e\u663e\u7684\u5f71\u54cd\u3002\u4e3a\u4e86\u4fdd\u6301A\/B\u6d4b\u8bd5\u7684\u6700\u4f73\u5b9e\u8df5\uff0c\u6211\u4eec\u5728\u5f00\u59cbA\/B\u6d4b\u8bd5\u65f6\u5e26\u7740\u4e00\u4e2a\u7279\u5b9a\u7684\u5047\u8bbe\uff0c\u5373\u60c5\u5883\u5173\u8054\u6027\u4f1a\u5f71\u54cd\u6a2a\u5e45\u7684\u70b9\u51fb\u7387\u3002\u5728\u6211\u4eec\u7684\u7b2c\u4e00\u8f6eA\/B\u6d4b\u8bd5\u4e2d\uff0c\u6211\u4eec\u5f00\u59cb\u67e5\u770b\u54ea\u4e9b\u8bbe\u8ba1\u603b\u4f53\u4e0a\u62e5\u6709\u6700\u9ad8\u7684CTRs\u3002\u5728\u521d\u6b65\u6d4b\u8bd5\u7ed3\u675f\u540e\uff0c\u6211\u4eec\u5c06\u5bf9\u83b7\u80dc\u5e7f\u544a\u8fdb\u884c\u5bf9\u6bd4\u6d4b\u8bd5\uff0c\u4ece\u800c\u521b\u9020\u51fa\u6700\u6709\u6548\u7684\u6a2a\u5e45\u5e7f\u544a\u5019\u9009\u540d\u5355\u3002\u7136\u540e\u6211\u4eec\u5bf9\u6a2a\u5e45\u7684\u653e\u7f6e\u8fdb\u884c\u4e86\u5b9e\u9a8c\uff0c\u770b\u770b\u4e0a\u4e0b\u6587\u76f8\u5173\u6027\u662f\u5426\u63d0\u9ad8\u4e86\u6700\u5f3a\u6a2a\u5e45\u7684\u70b9\u51fb\u7387\u3002\u8fd9\u4e9bA\/B\u68c0\u9a8c\u8bc1\u660e\u4e86\u6211\u4eec\u6700\u521d\u7684\u5047\u8bbe\u662f\u4e0d\u6b63\u786e\u7684\uff0c\u5c3d\u7ba1\u6211\u4eec\u7684\u9884\u671f\u6b63\u597d\u76f8\u53cd\u3002\u201c\u6211\u4eec\u6700\u521d\u8ba4\u4e3a\u60c5\u5883\u5173\u8054\u6027\u4f1a\u5728\u6a2a\u5e45\u7684\u70b9\u51fb\u7387\u4e2d\u53d1\u6325\u4f5c\u7528\uff0c\u4f46\u4e8b\u5b9e\u6070\u6070\u76f8\u53cd\u3002\u6700\u7ec8\uff0c\u6211\u4eec\u628a\u6a2a\u5e45\u653e\u5728\u54ea\u91cc\u5e76\u4e0d\u91cd\u8981\u2014\u2014\u8bbe\u8ba1\u672c\u8eab\u7684\u5f71\u54cd\u662f\u6700\u5927\u7684\u3002\u6709\u8da3\u7684\u662f\uff0c\u6211\u4eec\u53d1\u73b0\u5728\u8fd9\u4e00\u7cfb\u5217\u7684A\/B\u6d4b\u8bd5\u4e2d\uff0c\u7528\u6237\u5bf9\u5e26\u6709\u4eba\u7269\u56fe\u50cf\u7684\u6a2a\u5e45\u7684\u53cd\u5e94\u662f\u6d88\u6781\u7684\u2014\u2014\u5728\u6bcf\u4e00\u4e2a\u4f8b\u5b50\u4e2d\uff0c\u5e26\u6709\u4eba\u7269\u7684\u6a2a\u5e45\u7684\u8868\u73b0\u90fd\u6bd4\u56fe\u5f62\u6a2a\u5e45\u5dee\u3002<\/p>\n
Form A\/B Tests <\/p>\n
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\u53c2\u89c1Dan Shewan<\/p>\n
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4\u4e2a\u7b80\u5355\u7684\u9886\u5148\u5ba2\u6237\u8d44\u683c\u7b56\u7565\uff0c\u4ee5\u63d0\u9ad8\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387<\/p>\n
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\u8bc4\u8bba<\/p>\n
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