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\u5bf9\u4e8e\u90a3\u4e9b\u6ca1\u6709\u8ddf\u4e0aWordStream\u535a\u5ba2\u7684\u4eba(\u4f60\u771f\u53ef\u803b!)\uff0c\u4f60\u53ef\u80fd\u9519\u8fc7\u4e86\u6211\u4eec\u57282013\u5e74\u5e95\u4e3e\u529e\u7684\u4ee4\u4eba\u656c\u754f\u7684\u8bc4\u5206\u548c\u83b7\u5f97\u62a5\u916c\u7ade\u8d5b\u3002\u6211\u4e0d\u4f1a\u7528\u6240\u6709\u7684\u7ec6\u8282\u6765\u8ba9\u4f60\u538c\u70e6\uff0c\u4f46\u662f\u4f5c\u4e3a\u4e00\u4e2a\u5feb\u901f\u7684\u603b\u7ed3\uff0c\u8425\u9500\u4eba\u5458\u88ab\u9080\u8bf7\u4e24\u6b21\u4f7f\u7528\u8c37\u6b4c\u5e7f\u544a\u7ee9\u6548\u8bc4\u5206\u5668\u6765\u67e5\u770b\u4ed6\u4eec\u7684PPC\u7ee9\u6548\u572830\u5929\u5185\u662f\u5982\u4f55\u63d0\u9ad8\u7684\u3002\u6211\u5f88\u81ea\u8c6a\u5730\u5439\u5618\uff0c\u6211\u7684\u795e\u8bdd\u822c\u7684\u5ba2\u6237getoutfitting\u5077\u8d70\u4e86\u5956\u54c1\uff0c\u628a\u5965\u8fd0\u91d1\u724c\u5e26\u56de\u5bb6!\u5f53\u6211\u8bf4\u9ec4\u91d1\u65f6\uff0c\u6211\u6307\u7684\u662f\u4e00\u4e2a\u5f69\u8679\u5305\u88c5\u7684PPC\u793c\u54c1\u7bee\uff0c2.5\u4e07\u7f8e\u5143\u7528\u4e8e2014\u5e74\u8c37\u6b4c\u5e7f\u544a(\u4ee5\u524d\u88ab\u79f0\u4e3a\u8c37\u6b4cAdWords)\uff0c\u52a0\u4e0a\u4e00\u5e74\u7684WordStream Advisor\u8f6f\u4ef6\u8ba2\u9605\uff0c\u4ee5\u5e2e\u52a9Get out\u88c5\u7684\u8425\u9500\u526f\u603b\u88c1Kristi Anderson\u4f7f\u7528\u8fd9\u4e2a\u9884\u7b97\u6765\u6700\u5927\u5316\u9500\u552e\u3002<\/p>\n
\u5c3d\u7ba1\u8fd9\u6ca1\u6709\u5305\u542b\u5728\u5956\u54c1\u7684\u7ec6\u8282\u4e2d(\u5927\u9519\u7279\u9519)\uff0cKristi\u4e5f\u6536\u5230\u4e86\u6211!\u4eca\u5e74\u6211\u5df2\u7ecf\u4e3a\u5979\u7684\u8d26\u6237\u63d0\u4f9b\u4e86\u5927\u91cf\u7684PPC\u652f\u6301\u3002<\/p>\n
getoutfits\u662f\u4e00\u5bb6\u521b\u65b0\u521b\u4e1a\u516c\u53f8\uff0c\u51fa\u79df\u6ed1\u96ea\u670d\u88c5\u548c\u914d\u4ef6\uff0c\u514d\u8d39\u4e0a\u95e8\u9001\u8d27\u3002\u4ed6\u4eec\u7684\u4ef7\u683c\u5408\u7406\uff0c\u54c1\u724c\u6709\u8d28\u91cf\uff0c\u987e\u5ba2\u6ee1\u610f\u2014\u2014\u6709\u4ec0\u4e48\u4e0d\u559c\u6b22\u7684!\u79d1\u7f57\u62c9\u591a\u7684\u5c0f\u516c\u53f8\u5df2\u7ecf\u770b\u5230\u4e86\u5de8\u5927\u7684\u589e\u957f\uff0c\u4f46\u4e0e\u6211\u5728\u521b\u4e1a\u8425\u9500\u9886\u57df\u7684\u51e0\u4e2a\u5ba2\u6237\u76f8\u4f3c\uff0c\u4ed6\u4eec\u9762\u4e34\u7740\u4e00\u4e9b\u5e38\u89c1\u7684PPC\u6311\u6218\uff0c\u5305\u62ec:<\/p>\n
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\u5c06\u5979\u7684AdWords\u6027\u80fd\u8bc4\u5206\u5668\u603b\u5206\u4ece15%\u63d0\u9ad8\u523083%\uff0c\u5c06\u5979\u7684\u8d28\u91cf\u8bc4\u5206\u63d0\u9ad8\u8d85\u8fc750%\uff0c\u5c06\u5979\u7684\u5e73\u5747\u70b9\u51fb\u7387(CTR)\u4ece0.26%\u63d0\u9ad8\u52306.32%(\u9ad8\u51fa24\u500d!)\u5c06\u5979\u7684\u8d26\u6237\u6d3b\u8dc3\u5ea6\u4ece39%\u63d0\u9ad8\u523072%<\/p>\n
\u3002\u6240\u4ee5\u4f60\u53ef\u80fd\u4f1a\u60f3\uff0c\u514b\u91cc\u65af\u8482\u53ef\u80fd\u4f1a\u4ece\u8fd9\u91cc\u53bb\u54ea\u91cc?\u5979\u4e0d\u662f\u628a\u8be5\u505a\u7684\u90fd\u505a\u4e86\u5417?<\/p>\n
\u4e0d!PPC\u603b\u662f\u6709\u6539\u8fdb\u7684\u7a7a\u95f4\u3002\u7b80\u5355\u6765\u8bf4\uff0c\u5982\u679c\u4f60\u953b\u70bc30\u5929\uff0c\u996e\u98df\u5408\u7406\uff0c\u4f60\u7684\u4f53\u91cd\u5c31\u4f1a\u663e\u8457\u4e0b\u964d\uff0c\u4f46\u5982\u679c\u4f60\u5728\u8fd9\u6bb5\u65f6\u95f4\u8fc7\u540e\uff0c\u53c8\u56de\u5230\u4f60\u7684\u5b9c\u5bb6\u6c99\u53d1\u4e0a\uff0c\u624b\u91cc\u7c98\u7740\u4e00\u6876Ben & Jerry ‘s\u51b0\u6dc7\u6dcb\uff0c\u4f53\u91cd\u5c31\u4f1a\u6162\u6162\u53cd\u5f39\u3002PPC\u4e5f\u662f\u4e00\u6837\u2014\u2014\u5982\u679c\u4f60\u82b1\u4e8630\u5929\u7684\u65f6\u95f4\u4fee\u6539\u4f60\u7684\u8d26\u6237\u5e76\u6539\u5584\u7ed3\u679c\uff0c\u4f60\u4e0d\u80fd\u5728\u90a3\u4e4b\u540e\u5c31\u653e\u5f03\u5b83\u3002\u4f60\u7684PPC\u8d26\u6237\u5c31\u50cf\u4f60\u7684\u5065\u5eb7\u4e00\u6837\u9700\u8981TLC\u3002<\/p>\n
Kristi\u548c\u6211\u5408\u4f5c\u505a\u5230\u4e86\u8fd9\u4e00\u70b9\u2014\u2014\u4fdd\u6301\u548c\u53d1\u5c55getoutfit\u7684PPC\u52aa\u529b\uff0c\u4f7f\u4ed6\u4eec\u66f4\u52a0\u6210\u529f\u3002\u5728\u6df1\u5165\u7814\u7a76\u4e86getoutfitting\u7684\u8d26\u6237\u540e\uff0c\u6211\u63d0\u51fa\u4e865\u4e2a\u8c37\u6b4c\u5e7f\u544a\u4f18\u5316\u65b9\u6848\uff0c\u5982\u679c\u4f60\u60f3\u63d0\u9ad8PPC\u8868\u73b0\u7684\u6807\u51c6\u3002<\/p>\n
\u5b9e\u73b0\u660e\u661fPPC\u8868\u73b0\u7684\u57fa\u7840\u662f\u4e00\u4e2a\u5f3a\u5927\u7684\u5e10\u6237\u7ed3\u6784\u3002\u5728\u6211\u8c03\u67e5\u7684\u4efb\u4f55\u65b0\u5ba2\u6237\u8d26\u6237\u4e2d\uff0c\u6211\u770b\u5230\u7684\u7b2c\u4e00\u4ef6\u4e8b\u662f:<\/p>\n
\uff0c\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u4e2d\u6709\u591a\u5c11\u4e2a\u5173\u952e\u8bcd\uff0c\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u4e2d\u6709\u591a\u5c11\u4e2a\u5e7f\u544a\uff0c\u8fd9\u4e9b\u5173\u952e\u8bcd\u4e4b\u95f4\u7684\u76f8\u5173\u6027\u5982\u4f55\uff0c\u4ee5\u53ca\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u4e2d<\/p>\n
\u7684\u5e7f\u544a\u4e4b\u95f4\u7684\u76f8\u5173\u6027\u5982\u4f55\u3002\u4eba\u4eec\u7ecf\u5e38\u5e26\u7740\u4e00\u79cd\u6d77\u76d0\u7684\u76ee\u5149\u53bb\u5efa\u7acb\u4ed6\u4eec\u7684\u8d26\u6237\uff0c\u5e76\u628a\u5b83\u5f04\u5f97\u4e00\u56e2\u7cdf\u3002\u5e78\u8fd0\u7684\u662f\uff0cKristi\u7684\u5e10\u6237\u7ed3\u6784\u4e0d\u662f\u5b8c\u5168\u7684\u9f99\u5377\u98ce\uff0c\u4f46\u6709\u4e00\u4e9b\u6e05\u7406\u7684\u7a7a\u95f4\u3002\u5979\u786e\u5b9e\u6709\u4e00\u4e9b\u4e3b\u9898\u7d27\u5bc6\u7684\u5e7f\u544a\u7ec4\u2014\u2014\u8fd9\u5f88\u597d\u2014\u2014\u4f8b\u5982\uff0c\u5979\u6709\u4e00\u4e2a\u5173\u4e8e\u6ed1\u96ea\u670d\u7684\u5e7f\u544a\u7ec4\uff0c\u53e6\u4e00\u4e2a\u4e13\u6ce8\u4e8e\u5973\u6027\u6ed1\u96ea\u5939\u514b\u7684\u5e7f\u544a\u7ec4\u7b49\u7b49\uff0c\u4f46\u5979\u7684\u5927\u591a\u6570\u5e7f\u544a\u7ec4\u90fd\u5c5e\u4e8e\u4e00\u4e2a\u6d3b\u52a8\u3002\u968f\u7740\u66f4\u591a\u7684\u7ec4\u7ec7\u548c\u5173\u8054\u8d2f\u7a7fKristi\u7684\u5e10\u6237\uff0c\u6211\u4eec\u5c06\u6709\u80fd\u529b\u771f\u6b63\u5730\u4e13\u6ce8\u4e8e\u5979\u7684\u4e1a\u52a1\u7684\u4e0d\u540c\u9886\u57df\uff0c\u4ee5\u53ca\u6355\u83b7\u66f4\u591a\u6709\u53ef\u80fd\u8f6c\u6362\u7684\u5408\u683c\u6d41\u91cf\u3002\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u6700\u597d\u662f\u56f4\u7ed5\u6bcf\u4e2a\u4ea7\u54c1\u8fdb\u884c\u4e00\u4e9b\u6d3b\u52a8Uct\uff0c\u5730\u70b9\uff0c\u6216\u4efb\u4f55\u5176\u4ed6\u5bf9\u4f60\u7684\u5546\u4e1a\u76ee\u6807\u6709\u610f\u4e49\u7684\u4e3b\u9898\u3002\u5206\u89e3\u4f60\u7684\u6d3b\u52a8\u548c\u5e7f\u544a\u7ec4\u7684\u4e00\u4e2a\u597d\u65b9\u6cd5\u662f\u67e5\u770b\u4f60\u7f51\u7ad9\u7684\u7ed3\u6784\u3002\u5c0f\u8d34\u58eb:\u6709\u51e0\u4e2a\u6d3b\u52a8\u5e76\u4e0d\u9002\u7528\u4e8e\u6240\u6709\u7684\u4f01\u4e1a\uff0c\u56e0\u4e3a\u5b83\u4f1a\u4f7f\u4f60\u7684\u9884\u7b97\u5728\u4f60\u7684\u8d26\u6237\u4e2d\u900f\u652f\uff0c\u6240\u4ee5\u5982\u679c\u4f60\u7ecf\u8425\u7684\u662f\u4e00\u4e2a\u53ea\u6709\u4e00\u4e24\u4ef6\u4ea7\u54c1\u7684\u5c0f\u516c\u53f8\uff0c\u4f60\u7684\u9884\u7b97\u6709\u9650\uff0c\u4f60\u53ef\u80fd\u60f3\u8981\u6709\u4e00\u4e2a\u9884\u7b97\u7565\u9ad8\u7684\u201c\u9876\u7ea7\u9500\u552e\u5546\u201d\u6d3b\u52a8\uff0c\u7136\u540e\u7528\u4e00\u4e2a\u9884\u7b97\u8f83\u5c0f\u7684\u66ff\u4ee3\u6d3b\u52a8\u3002\u770b\u770b\u514b\u4e3d\u4e1d\u8482\u7684getoutfits\u7f51\u7ad9\uff0c\u5f88\u660e\u663e\u6211\u4eec\u6709\u51e0\u79cd\u4e0d\u540c\u7684\u65b9\u6cd5\u53ef\u4ee5\u7834\u89e3\u5979\u7684\u8d26\u53f7\u3002\u4f8b\u5982\uff0c\u6211\u4eec\u53ef\u4ee5\u4e3a\u7537\u88c5\u3001\u5973\u88c5\u3001\u9752\u5c11\u5e74\u3001\u513f\u7ae5\u548c\u914d\u9970\u521b\u5efa\u4e0d\u540c\u7684\u6d3b\u52a8\uff0c\u7136\u540e\u5728\u6bcf\u4e2a\u6d3b\u52a8\u4e2d\u4e3a\u4e0d\u540c\u7684\u4ea7\u54c1\u8bbe\u7f6e\u5e7f\u544a\u7ec4\u3002\u56e0\u4e3a\u6211\u89c9\u5f97\u8fd9\u91cc\u4f1a\u6709\u5f88\u591a\u91cd\u53e0\uff0c\u6211\u5efa\u8bae\u6309\u4ea7\u54c1\u6765\u5212\u5206\u5e7f\u544a:<\/p>\n
\u6ed1\u96ea\u670d-\u79df<\/p>\n
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\u79df\u8d41\u5939\u514b<\/p>\n
\u5728\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u4e2dKristi\u90fd\u5e0c\u671b\u6709\u4e0e\u8be5\u5e7f\u544a\u7ec4\u76f8\u5173\u7684\u8d85\u7ea7\u7d27\u5bc6\u4e3b\u9898\u5173\u952e\u8bcd\u3002\u8c37\u6b4c\u5efa\u8bae\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u7684\u5173\u952e\u8bcd\u4e0d\u8d85\u8fc730\u4e2a\uff0c\u7136\u540e\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u5728\u5e7f\u544a\u6587\u672c\u4e2d\u4f7f\u75282\u52303\u4e2a\u5173\u952e\u8bcd\u3002\u4f60\u5e0c\u671b\u4f60\u7684\u5173\u952e\u8bcd\uff0c\u5e7f\u544a\u548c\u767b\u9646\u9875\u90fd\u662f\u975e\u5e38\u76f8\u5173\u7684\u5f7c\u6b64\uff0c\u56e0\u4e3a\u641c\u7d22\u8005\u5c06\u66f4\u6709\u53ef\u80fd\u8868\u8fbe\u771f\u6b63\u7684\u5174\u8da3\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u6b63\u5728\u641c\u7d22\u4e00\u4ef6\u6ed1\u96ea\u5939\u514b\uff0c\u4f46\u88ab\u5f15\u5bfc\u5230\u4e00\u4e2a\u5173\u4e8e\u4e3a\u5b69\u5b50\u79df\u9774\u5b50\u7684\u5e7f\u544a\uff0c\u4f60\u4f1a\u70b9\u51fb\u5417?\u5f88\u53ef\u80fd\u4e0d\u4f1a\uff0c\u56e0\u4e3a\u4ea7\u54c1\u4e0e\u4f60\u6240\u641c\u7d22\u7684\u5185\u5bb9\u65e0\u5173\u3002\u6b64\u5916\uff0c\u5982\u679c\u5e7f\u544a\u786e\u5b9e\u663e\u793a\u4e86\u201c\u79df\u8d41\u6ed1\u96ea\u670d\u201d\u7684\u6587\u672c\uff0c\u4f46\u968f\u540e\u53c8\u5f15\u5bfc\u60a8\u8fdb\u5165\u4e00\u4e2a\u5173\u4e8e\u79df\u8d41\u9774\u5b50\u7684\u767b\u5f55\u9875\u9762\uff0c\u6211\u8ba4\u4e3a\u60a8\u4f1a\u5f88\u5feb\u79bb\u5f00\u8be5\u9875\u9762\u5e76\u8fd4\u56de\u8c37\u6b4c\u3002\u6b63\u5982\u4f60\u6240\u770b\u5230\u7684\uff0c\u76f8\u5173\u6027\u548c\u8003\u8651\u641c\u7d22\u8005\u7684\u610f\u56fe\u90fd\u662f\u6539\u5584\u641c\u7d22\u7ed3\u679c\u975e\u5e38\u5f3a\u5927\u548c\u91cd\u8981\u7684\u56e0\u7d20\u3002<\/p>\n
#2:\u5173\u6ce8\u9ad8\u6027\u80fdPPC\u5173\u952e\u5b57<\/p>\n
\u4f60\u5982\u4f55\u77e5\u9053\u4e00\u4e2a\u5173\u952e\u5b57\u662f\u9ad8\u6027\u80fd\u7684?\u5f53\u7136\uff0c\u8fd9\u53d6\u51b3\u4e8e\u4f60\u7684\u76ee\u6807\u4ee5\u53ca\u54ea\u4e9bKPI\u6216\u5173\u952e\u7ee9\u6548\u6307\u6807\u5bf9\u4f60\u6765\u8bf4\u662f\u91cd\u8981\u7684\u3002\u5bf9\u4e8eKristi\u6765\u8bf4\uff0c\u5979\u8ba4\u4e3a\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u662f\u51b3\u5b9a\u5979\u7684\u6d3b\u52a8\u662f\u5426\u6210\u529f\u7684\u4e24\u4e2a\u975e\u5e38\u91cd\u8981\u7684\u6307\u6807\u3002<\/p>\n
\u77e5\u9053\u4e86\u8fd9\u4e9b\u4e4b\u540e\uff0c\u6211\u6df1\u5165\u7814\u7a76Kristi\u7684\u5173\u952e\u5b57\u5386\u53f2\u6027\u80fd\uff0c\u770b\u770b\u54ea\u4e9b\u5173\u952e\u5b57\u771f\u6b63\u7a81\u51fa\u3002\u5e7f\u914d\u5173\u952e\u8bcd\u201c\u96ea\u8863\u79df\u8d41\u201d\u7684\u70b9\u51fb\u7387\u4e3a7.43%\uff0c\u8d28\u91cf\u8bc4\u5206\u4e3a9\u5206\uff0c\u8f6c\u5316\u7387\u5f88\u9ad8\u3002\u8fd9\u5f88\u75af\u72c2\uff0c\u5bf9\u5427?\u53ea\u6709\u8fd9\u4e00\u4e2a\u5173\u952e\u8bcd\u5360\u636e\u4e86\u514b\u91cc\u65af\u8482\u7684\u8d26\u6237\u3002<\/p>\n
\u8fd9\u8bf4\u660e\u4e86\u4ec0\u4e48?\u6709\u51e0\u4ef6\u4e8b\u2014\u2014\u4e5f\u8bb8\u6211\u4eec\u60f3\u56f4\u7ed5\u201c\u96ea\u8863\u79df\u8d41\u201d\u8fd9\u4e2a\u5173\u952e\u8bcd\u521b\u5efa\u4e00\u4e2a\u5b8c\u6574\u7684\u5e7f\u544a\u56e2\u961f\u3002\u8fd9\u5c06\u8ba9\u6211\u4eec\u4e13\u6ce8\u4e8e\u8fd9\u4e2a\u5168\u660e\u661f\u5173\u952e\u8bcd\uff0c\u5e76\u4ece\u4e2d\u83b7\u5f97\u66f4\u591a\u7684\u8f6c\u6362\u548c\u4e1a\u52a1\u3002\u5728\u65b0\u7684\u5e7f\u544a\u7ec4\u4e2d\uff0cKristi\u5c06\u5e0c\u671b\u8be5\u5173\u952e\u5b57\u7684\u4e00\u4e9b\u53d8\u4f53\u4ee5\u53ca\u521b\u5efa\u4e00\u4e9b\u8d85\u7ea7\u7279\u5b9a\u4e8e\u8be5\u5173\u952e\u5b57\u7684\u76f8\u5173\u5e7f\u544a\u3002\u6240\u4ee5\u6807\u9898\u5e94\u8be5\u662f\u201c\u4eca\u5929\u5c31\u79df\u96ea\u8863\u201d\u6216\u201c\u96ea\u8863\u5728\u7ebf\u79df\u8d41\u201d\u3002<\/p>\n
\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u4e00\u65e6\u6211\u786e\u5b9a\u4e86\u4e00\u4e2a\u975e\u5e38\u68d2\u7684\u5173\u952e\u5b57\uff0c\u6211\u559c\u6b22\u5bf9\u8fd9\u4e2a\u8bcd\u4f7f\u7528\u5206\u5c42\u7ade\u4ef7\u7b56\u7565\u3002\u5206\u5c42\u7ade\u4ef7\u662f\u5f53\u4f60\u51fa\u4ef7\u76f8\u540c\u7684\u5173\u952e\u5b57\u4e0e\u6240\u6709\u56db\u4e2a\u5339\u914d\u7c7b\u578b\u3002\u4f60\u5bf9\u5339\u914d\u7c7b\u578b\u7684\u9650\u5236\u8d8a\u591a\uff0c\u4f60\u5c31\u8d8a\u60f3\u51fa\u4ef7\uff0c\u56e0\u4e3a\u6d41\u91cf\u7684\u8d28\u91cf\u4f1a\u63d0\u9ad8\u3002<\/p>\n
\u4f8b\u5982\uff0c\u6211\u53ef\u80fd\u51fa\u4ef7\u201c\u96ea\u8863\u79df\u8d41\u201d\u50cf\u8fd9\u6837:<\/p>\n
\u51c6\u786e:$6 CPC\u77ed\u8bed:$5.75 CPC\u4fee\u6539Broad: $5.50 CPC Broad: $5 CPC<\/p>\n
\u4e3a\u4ec0\u4e48\u51fa\u4ef7\u6700\u9ad8\u7684\u51c6\u786e?\u6295\u8d44\u56de\u62a5\u7387\u901a\u5e38\u4f1a\u66f4\u9ad8\uff0c\u56e0\u4e3a\u56e0\u4e3a\u4f60\u786e\u5207\u5730\u77e5\u9053\u641c\u7d22\u8005\u5728\u5bfb\u627e\u4ec0\u4e48\uff0c\u4e0e\u5bbd\u6cdb\u5339\u914d\u76f8\u6bd4\uff0c\u5bbd\u6cdb\u5339\u914d\u66f4\u5bb9\u6613\u89e3\u91ca\uff0c\u56e0\u4e3a\u5b83\u5305\u542b\u4e86\u63a5\u8fd1\u7684\u53d8\u4f53\u3002\u4f46\u662f\uff0c\u6709\u4e86\u5e7f\u914d\uff0c\u6210\u4ea4\u91cf\u4f1a\u9ad8\u5f97\u591a\u3002\u8fd9\u5e94\u8be5\u662f\u4e00\u4e2a\u65e0\u9700\u52a8\u8111\u7684\u4e8b\u60c5\uff0c\u4f46\u4e0d\u65ad\u6784\u5efa\u548c\u76d1\u63a7\u4f60\u7684\u8d1f\u9762\u5173\u952e\u5b57\u5217\u8868\u5c06\u6709\u52a9\u4e8e\u663e\u8457\u964d\u4f4e\u6210\u672c\u548c\u63d0\u9ad8\u7ed3\u679c(\u7279\u522b\u662f\u5728\u4f7f\u7528\u66f4\u5e7f\u6cdb\u7684\u5339\u914d\u7c7b\u578b\u65f6!)\u5982\u679c\u5e95\u7247\u8bbe\u7f6e\u4e0d\u5f53\uff0c\u5f88\u5bb9\u6613\u6d6a\u8d39\u5927\u91cf\u7684\u94b1\u5728\u4e0e\u4f60\u7684\u4e1a\u52a1\u65e0\u5173\u7684\u641c\u7d22\u4e0a\u3002Kristi\u4f7f\u7528\u4e86\u76f8\u5f53\u6570\u91cf\u7684\u5bbd\u6cdb\u7684\u548c\u7ecf\u8fc7\u4fee\u6539\u7684\u5bbd\u6cdb\u5339\u914d\u5173\u952e\u5b57\uff0c\u56e0\u6b64\u8fd9\u5c06\u7ee7\u7eed\u662f\u6211\u4eec\u5173\u6ce8\u7684\u9886\u57df\uff0c\u4e5f\u662f\u6211\u6559Kristi\u5c06\u5176\u7eb3\u5165\u5de5\u4f5c\u6d41\u7a0b\u7684\u5185\u5bb9\u3002\u8bc6\u522b\u8d1f\u9762\u4fe1\u606f\u6700\u6709\u6548\u7684\u65b9\u6cd5\u5f53\u7136\u662f\u770b\u4eba\u4eec\u5b9e\u9645\u4e0a\u5728\u8c37\u6b4c\u4e2d\u8f93\u5165\u4e86\u4ec0\u4e48\u6765\u8ba9\u4f60\u7684\u5e7f\u544a\u51fa\u73b0\u3002\u5e78\u8fd0\u7684\u662f\uff0cWordStream Advisor\u5de5\u5177QueryStream\u53ef\u4ee5\u505a\u5230\u8fd9\u4e00\u70b9!\u8be5\u5de5\u5177\u63d0\u4f9b\u5b9e\u9645\u7684\u641c\u7d22\u67e5\u8be2\u6570\u636e\uff0c\u53ef\u7528\u4e8e\u8bc6\u522b\u548c\u8bbe\u7f6e\u5355\u4e2a\u6216\u591a\u4e2a\u5355\u8bcd\u7684\u5426\u5b9a\uff0c\u4e3aKristi\u7684\u5e10\u6237\u6dfb\u52a0\u5979\u53ef\u80fd\u60f3\u8981\u7ade\u4ef7\u7684\u5173\u952e\u5b57\uff0c\u751a\u81f3\u6839\u636e\u5979\u5728\u8fd9\u91cc\u770b\u5230\u7684\u641c\u7d22\u521b\u5efa\u5168\u65b0\u7684\u5e7f\u544a\u7ec4\u3002<\/p>\n
\u5f53\u5feb\u901f\u6d4f\u89c8QueryStream\u65f6\uff0c\u6211\u80fd\u591f\u8bc6\u522b\u51fa\u51e0\u4e2a\u8d1f\u9762\u56e0\u7d20\uff0c\u4f8b\u5982\u201c\u79df\u8d41\u6ed1\u96ea\u677f\u201d\u88ab\u641c\u7d22\u4e86\u51e0\u6b21\u2014\u2014\u751a\u81f3\u662f5\u6b21\u70b9\u51fb\u2014\u2014\u8fd9\u662fgetoutfit\u4e0d\u63d0\u4f9b\u7684\u670d\u52a1\uff0c\u6240\u4ee5\u8fd9\u5f88\u53ef\u80fd\u662f\u6d6a\u8d39\u94b1\uff0c\u56e0\u6b64Kristi\u5c06\u60f3\u628a\u8fd9\u4e2a\u77ed\u8bed\u8bbe\u7f6e\u4e3a\u5e10\u6237\u7ea7\u522b\u7684\u8d1f\u9762\u5173\u952e\u5b57\u3002\u8bb0\u4f4f\uff0c\u540c\u6837\u91cd\u8981\u7684\u662f\uff0c\u8981\u786e\u4fdd\u8d1f\u9762\u56e0\u7d20\u4e0d\u4f1a\u963b\u788d\u53ef\u80fd\u5bf9\u4f60\u7684\u8d26\u6237\u6709\u5229\u7684\u6761\u6b3e\uff0c\u6240\u4ee5\u4e00\u5b9a\u8981\u68c0\u67e5\u76ee\u524d\u5efa\u7acb\u7684\u8d1f\u9762\u6e05\u5355\u3002<\/p>\n
\u5982\u4f55\u77e5\u9053\u4e00\u4e2a\u5173\u952e\u5b57\u662f\u5426\u6709\u7cdf\u7cd5\u7684\u6027\u80fd?<\/p>\n
\u9996\u5148\uff0c\u786e\u4fdd\u5b83\u8fd0\u884c\u7684\u65f6\u95f4\u8db3\u591f\u957f\uff0c\u4ee5\u83b7\u53d6\u8db3\u591f\u7684\u6570\u636e\u6765\u505a\u51fa\u6b64\u51b3\u7b56\u3002\u5982\u679c\u4e00\u4e2a\u5173\u952e\u5b57\u53ea\u8fd0\u884c\u4e86\u51e0\u5929\uff0c\u6211\u5efa\u8bae\u7ed9\u5b83\u66f4\u591a\u7684\u65f6\u95f4\u6765\u79ef\u7d2f\u6570\u636e\uff0c\u800c\u4e0d\u662f\u7acb\u5373\u6682\u505c\u5b83\u3002\u6b64\u5916\uff0c\u5728\u6682\u505c\u5173\u952e\u5b57\u4e4b\u524d\u505a\u597d\u529f\u8bfe\u3002\u8c03\u67e5\u627e\u51fa\u4e3a\u4ec0\u4e48\u5173\u952e\u5b57\u8868\u73b0\u4e0d\u597d\u3002\u4e0b\u9762\u662f\u6211\u7ecf\u5e38\u770b\u5230\u7684\u51e0\u4e2a\u5e38\u89c1\u573a\u666f:<\/p>\n
\u5173\u952e\u5b57\u7684\u51fa\u4ef7\u4e0d\u591f\u9ad8\u3002\u770b\u770b\u7b2c1\u9875CPC\u548c\u9875\u9762\u9876\u90e8\u7684\u51fa\u4ef7\u4f30\u8ba1\uff0c\u4ee5\u786e\u4fdd\u60a8\u7684\u51fa\u4ef7\u5177\u6709\u8db3\u591f\u7684\u7ade\u4e89\u529b\u3002\u5728Kristi\u7684\u5e7f\u544a\u7ec4\u201c\u5987\u5973\u6ed1\u96ea\u670d\u201d\u4e2d\uff0c\u6211\u6ce8\u610f\u5230\u5979\u6709\u5927\u7ea612\u4e2a\u5173\u952e\u8bcd\uff0c\u51fa\u4ef7\u8bbe\u7f6e\u4e3a\u6700\u9ad8CPC\u53ea\u67091\u7f8e\u5206;\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u5982\u679c\u514b\u91cc\u65af\u8482\u63d0\u9ad8\u51fa\u4ef7\uff0c\u5979\u53ef\u80fd\u4f1a\u83b7\u5f97\u66f4\u591a\u7684\u6d41\u91cf\u3002\u5173\u952e\u5b57\u7684\u641c\u7d22\u91cf\u8f83\u4f4e\u3002\u5982\u679c\u4f60\u7684\u7ade\u4ef7\u8db3\u591f\u9ad8\uff0c\u4f46\u5173\u952e\u5b57\u5374\u6ca1\u6709\u5e26\u6765\u592a\u591a\u6d41\u91cf\uff0c\u90a3\u4e48\u8fd9\u4e2a\u5173\u952e\u5b57\u53ef\u80fd\u592a\u957f\u5c3e\u4e86\uff0c\u6216\u8005\u53ea\u662f\u4e00\u4e2a\u7528\u6237\u6ca1\u6709\u641c\u7d22\u7684\u77ed\u8bed\u3002\u6211\u5efa\u8bae\u6682\u505c\u8fd9\u4e9b\u5173\u952e\u8bcd\u6765\u6574\u7406\u4f60\u7684\u8d26\u6237\u3002\u540c\u6837\u91cd\u8981\u7684\u662f\u6682\u505c\u90a3\u4e9b\u83b7\u5f97\u5927\u91cf\u5370\u8c61\uff0c\u4f46\u5f88\u5c11\u6216\u6ca1\u6709\u70b9\u51fb\u7684\u5173\u952e\u8bcd\uff0c\u56e0\u4e3a\u8fd9\u5c06\u635f\u5bb3\u4f60\u7684\u70b9\u51fb\u7387\u548c\u8d28\u91cf\u5206\u6570\u3002Kristi\u6682\u505c\u4e86\u5173\u952e\u8bcd\u201cski\u201d\uff0c\u56e0\u4e3a\u5b83\u83b7\u5f97\u4e867000\u591a\u4e2a\u5370\u8c61\uff0c\u4f46\u53ea\u67094\u6b21\u70b9\u51fb\uff0c\u5bfc\u81f4\u4e860.06%\u7684CTR\u3002\u5f88\u53ef\u80fd\u8fd9\u4e2a\u5173\u952e\u8bcd\u592a\u7b3c\u7edf\u4e86\uff0c\u56e0\u6b64\u8868\u73b0\u4e0d\u4f73\uff0c\u635f\u5bb3\u4e86Kristi\u7684\u8d26\u6237\uff0c\u6240\u4ee5\u5979\u5f88\u806a\u660e\u5730\u6682\u505c\u4e86\u8fd9\u4e2a\u5173\u952e\u8bcd\u3002\u5339\u914d\u7c7b\u578b\u4e0d\u662f\u592a\u5bbd\u6cdb\u5c31\u662f\u592a\u4e25\u683c\u3002\u5982\u679c\u4e00\u4e2a\u5bbd\u6cdb\u7684\u5173\u952e\u5b57\u7684\u6d41\u91cf\u5f88\u5927\uff0c\u4f46\u70b9\u51fb\u7387\u3001\u8f6c\u5316\u7387\u7b49\u975e\u5e38\u4f4e\uff0c\u90a3\u4e48\u6682\u505c\u5b83\uff0c\u5e76\u6dfb\u52a0\u4e00\u4e2a\u66f4\u5177\u9650\u5236\u6027\u7684\u5339\u914d\u7c7b\u578b\u7684\u5173\u952e\u5b57\u3002\u5728Kristi\u7684\u8d26\u6237\u4e2d\uff0c\u6211\u6ce8\u610f\u5230\u5173\u952e\u8bcd\u201c\u6ed1\u96ea\u670d\u201d\u5728\u5bbd\u6cdb\u5339\u914d\u4e0a\u7684\u70b9\u51fb\u7387\u975e\u5e38\u4f4e\uff0c\u6240\u4ee5\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u6211\u5efa\u8bae\u6682\u505c\u8fd9\u4e2a\u5173\u952e\u8bcd\uff0c\u5e76\u5c06\u5176\u6dfb\u52a0\u5230\u77ed\u8bed\u5339\u914d\u4e0a\u4ee5\u589e\u52a0\u76f8\u5173\u6027\u3002\u5982\u679c\u5173\u952e\u5b57\u662f\u7cbe\u786e\u7684\u6216\u77ed\u8bed\uff0c\u4f46\u6ca1\u6709\u5f97\u5230\u5f88\u591a\u6d41\u91cf\uff0c\u8bd5\u7740\u6dfb\u52a0\u5b83\u4f5c\u4e3a\u4fee\u6539\u7684\u5bbd\u6cdb\u6216\u5bbd\u6cdb\u5339\u914d\u6253\u5f00\u5b83\u5230\u66f4\u5927\u7684\u5bb9\u91cf\u3002\u5982\u679c\u4f60\u6ca1\u6709\u6301\u7eed\u5730\u4f18\u5316\u4f60\u7684\u5e7f\u544a\u6587\u672c\uff0c\u90a3\u4e48\u4f60\u5c31\u6709\u4e00\u4e2ap\u600e\u4e48\u56de\u4e8b!\u4f18\u79c0\u7684\u5e7f\u544a\u6587\u672c\u662f\u5438\u5f15\u641c\u7d22\u8005\u8bbf\u95ee\u4f60\u7684\u7f51\u7ad9\u7684\u5173\u952e\u4e00\u6b65\u3002\u5982\u679c\u4f60\u7684\u5e7f\u544a\u4e0d\u5438\u5f15\u4eba\uff0c\u4e0e\u4f60\u7684\u5173\u952e\u8bcd\u4e0d\u76f8\u5173\uff0c\u641c\u7d22\u8005\u5c31\u4e0d\u4f1a\u70b9\u51fb\u5b83\u4eec\uff0c\u5bfc\u81f4\u4f60\u7f51\u7ad9\u7684\u6d41\u91cf\u51cf\u5c11\u3002\u4f60\u5e94\u8be5\u5b9a\u671f\u6d4b\u8bd5\u548c\u8c03\u6574\u4f60\u7684\u5e7f\u544a\u526f\u672c\uff0c\u4ee5\u63d0\u9ad8PPC\u6027\u80fd\u3002\u4f60\u4eec\u6709\u6625\u5b63\u5927\u7529\u5356\u5417?\u6216\u8005\u63d0\u4f9b\u7279\u522b\u6298\u6263\u6216\u6d3b\u52a8?\u5305\u62ec\u8fd9\u5728\u4f60\u7684\u5e7f\u544a\u6587\u672c!\u5982\u679cgetoutfitting\u51b3\u5b9a\u5728\u590f\u5b63\u7ed9\u6e05\u573a\u5546\u54c1\u989d\u591650%\u7684\u6298\u6263\uff0c\u8fd9\u5e94\u8be5\u5728\u5e7f\u544a\u6587\u672c\u4e2d\u660e\u786e\u8bf4\u660e\u3002<\/p>\n
Kristi\u7684\u5e7f\u544a\u6709\u5f88\u597d\u7684\u5386\u53f2\u8868\u73b0\uff0c\u6709\u5f88\u591a\u5370\u8c61\u548c\u9ad8\u70b9\u51fb\u7387\u3002\u4ee5\u4e0b\u662f\u4f60\u53ef\u4ee5\u4eceKristi\u7684\u5e7f\u544a\u6587\u6848\u4e2d\u5f97\u5230\u7684\u4e00\u4e9b\u5efa\u8bae:<\/p>\n
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\u7ad9\u70b9\u94fe\u63a5\u6269\u5c55\u4e86Kristi\u7684\u5e7f\u544a\u526f\u672c\u7684\u5b58\u5728\uff0c\u5141\u8bb8\u66f4\u591a\u7684\u70b9\u51fb\u548c\u6d41\u91cf\u5230\u5979\u7684\u7f51\u7ad9\u3002\u5979\u7684\u201c\u5982\u4f55\u8fd0\u4f5c\u201d\u7f51\u7ad9\u94fe\u63a5\u4ea7\u751f\u4e86\u8d85\u8fc749000\u6b21\u5370\u8c61\uff0c2432\u6b21\u70b9\u51fb\uff0c\u70b9\u51fb\u7387\u4e3a4.9%\u3002<\/p>\n
Kristi\u7684\u5e7f\u544a\u5f88\u7b80\u5355\uff0c\u5207\u4e2d\u8981\u70b9\uff0c\u5305\u62ec\u4e00\u4e2a\u660e\u786e\u7684\u884c\u52a8\u547c\u5401\u3002<\/p>\n
\u4f8b\u5982\uff0c\u201c\u547c\u53eb\u9884\u8ba2\u60a8\u7684\u8bbe\u5907\u3002\u201d\u6bcf\u4e2a\u5e7f\u544a\u90fd\u9700\u8981\u4e00\u4e2a\u660e\u786e\u7684CTA\uff0c\u8fd9\u6837\u641c\u7d22\u8005\u751a\u81f3\u5728\u70b9\u51fb\u5e7f\u544a\u4e4b\u524d\u5c31\u77e5\u9053\u9884\u671f\u7684\u884c\u52a8\u662f\u4ec0\u4e48\u3002\u5979\u8fd8\u80fd\u505a\u4ec0\u4e48?<\/p>\n
Kristi\u5e94\u8be5\u5728\u5979\u7684\u7b2c\u4e00\u884c\u63cf\u8ff0\u7684\u672b\u5c3e\u6dfb\u52a0\u6807\u70b9\u7b26\u53f7\u3002\u5b83\u7684\u4f5c\u7528\u662f\u5f53Kristi\u7684\u5e7f\u544a\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u7684\u9875\u9762\u9876\u90e8\u65f6\uff0c\u6807\u70b9\u7b26\u53f7\u544a\u8bc9\u8c37\u6b4c\u5c06\u7b2c\u4e00\u4e2a\u63cf\u8ff0\u884c\u62c9\u5230\u6807\u9898\u4e2d\u3002\u8fd9\u6269\u5c55\u4e86\u5e7f\u544a\u7684\u5b58\u5728\u611f\uff0c\u5e76\u88ab\u8bc1\u660e\u53ef\u4ee5\u63d0\u9ad8\u70b9\u51fb\u7387\u3002Kristi\u5e94\u8be5\u5728\u5979\u7684\u663e\u793aURL\u4e2d\u6dfb\u52a0\u4e00\u4e2a\u63cf\u8ff0\u6027\u7684\u884c\uff0c\u4f8b\u5982:www.getoutfitted.com\/RentSkiClothes<\/p>\n
\u628a\u663e\u793aURL\u770b\u4f5c\u662f\u6269\u5c55\u5e7f\u544a\u63cf\u8ff0\u7684\u673a\u4f1a\u3002<\/p>\n
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\u53c2\u89c1Margot Whitney\u7684\u5176\u4ed6\u5e16\u5b50<\/p>\n
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