\u6709\u4e00\u4e2a\u6e90\u6e90\u4e0d\u65ad\u7684\u6570\u636e\u6765\u81eaAdWords;\u6709\u65f6\u68b3\u7406\u6240\u6709\u8fd9\u4e9b\u6570\u636e\u53ef\u80fd\u6709\u70b9\u4ee4\u4eba\u751f\u754f\u3002\u5f88\u5bb9\u6613\u5728\u6240\u6709\u8fd9\u4e9b\u5185\u5bb9\u4e2d\u8ff7\u5931\u65b9\u5411\uff0c\u800c\u4e0d\u771f\u6b63\u77e5\u9053\u5e94\u8be5\u5173\u6ce8\u4ec0\u4e48:<\/p>\n
\u4ec0\u4e48\u662f\u6709\u6548\u7684\uff0c\u4ec0\u4e48\u662f\u65e0\u6548\u7684?\u4f60\u7684\u94b1\u90fd\u6d6a\u8d39\u5728\u54ea\u91cc\u4e86?\u4f60\u80fd\u5728\u54ea\u91cc\u52a0\u5927\u6cb9\u95e8?\u8fd9\u91cc\u6709\u4e00\u4e9b\u7b80\u5355\u7684\u62a5\u544a\uff0c\u4f60\u53ef\u4ee5\u5728AdWords\u4e2d\u8fd0\u884c\uff0c\u5b83\u5c06\u5e2e\u52a9\u4f60\u6e05\u9664\u6240\u6709\u7684\u6570\u636e\uff0c\u5e76\u505a\u51fa\u4e00\u4e9b\u5feb\u901f\u7684\u51b3\u5b9a\u3002<\/p>\n
\u66f4\u591a:\u5982\u4f55\u572815\u5206\u949f[\u514d\u8d39\u6a21\u677f]<\/p>\n
AdWords\u62a5\u544a#1:\u9876\u90e8Vs.\u5176\u4ed6\u5728\u54ea\u91cc\u627e\u5230\u5b83<\/p>\n
\u4f60\u53ef\u4ee5\u627e\u5230\u5b83\u7684\u6d3b\u52a8\uff0c\u5e7f\u544a\u7ec4\uff0c\u5173\u952e\u5b57\uff0c\u548c\u5e7f\u544a\u6807\u7b7e\u7684”\u6bb5”\u4e0b\u62c9\u3002\u8be5\u62a5\u544a\u5c06\u5411\u60a8\u663e\u793a\u60a8\u5728\u201c\u9876\u90e8\u201d\u4f4d\u7f6e(\u901a\u5e38\u662f\u4f4d\u7f6e1\u52303)\u6216\u201c\u5176\u4ed6\u201d\u4f4d\u7f6e(\u901a\u5e38\u5728\u641c\u7d22\u7ed3\u679c\u7684\u5de6\u4fa7\u6216\u4e0b\u65b9)\u7684\u8868\u73b0\u3002\u6709\u65f6\u5019\u9876\u7aef\u7684\u4f4d\u7f6e\u5e76\u4e0d\u662f\u6700\u597d\u7684\u4f4d\u7f6e\u2014\u2014\u5b83\u53ef\u80fd\u5f88\u6602\u8d35\uff0c\u800c\u4e14\u5982\u679c\u4f60\u7684\u9884\u7b97\u7d27\u5f20\uff0c\u5b9e\u9645\u4e0a\u53ef\u80fd\u4f1a\u9650\u5236\u4f60\u83b7\u5f97\u7684\u8f6c\u5316\u7387\u3002\u8fd9\u4e2a\u7b80\u77ed\u7684\u62a5\u544a\u544a\u8bc9\u4f60\u4ec0\u4e48\u804c\u4f4d\u6700\u9002\u5408\u4f60\u3002\u901a\u8fc7\u67e5\u770b\u4f4d\u7f6e\u7684CPA\u548c\u8f6c\u5316\u7387\uff0c\u60a8\u53ef\u4ee5\u786e\u5b9a\u60a8\u60f3\u8981\u5728\u9875\u9762\u4e0a\u663e\u793a\u7684\u4f4d\u7f6e\u3002\u4f8b\u5982\uff0c\u5728\u4e0a\u56fe\u4e2d\uff0c\u201c\u5176\u4ed6\u201d\u4f4d\u7f6e\u7684CPA\u660e\u663e\u4f4e\u4e8e\u201c\u9876\u90e8\u201d\u4f4d\u7f6e\uff0c\u800c\u8f6c\u5316\u7387\u660e\u663e\u9ad8\u4e8e\u201c\u5176\u4ed6\u201d\u4f4d\u7f6e\u3002\u73b0\u5728\uff0c\u901a\u8fc7\u8c03\u6574\u51fa\u4ef7\uff0c\u6211\u53ef\u4ee5\u7784\u51c6\u90a3\u4e9b\u201c\u5176\u4ed6\u201d\u4f4d\u7f6e\uff0c\u56e0\u4e3a\u90a3\u662f\u6211\u7684\u94b1\u80fd\u5f97\u5230\u66f4\u597d\u56de\u62a5\u7684\u5730\u65b9\u3002\u4f60\u53ef\u4ee5\u5728\u201c\u7ef4\u5ea6\u201d\u9009\u9879\u5361\u4e0b\u7684\u201c\u89c6\u56fe\u201d\u4e0b\u62c9\u83dc\u5355\u4e2d\u627e\u5230\u201c\u9876\u7ea7\u79fb\u52a8\u8bbe\u5907\u201d\u62a5\u544a\u3002\u60a8\u53ea\u80fd\u5728\u6574\u4e2a\u5e10\u6237\u7ea7\u522b\u4e0a\u770b\u5230\u8fd9\u4e00\u70b9\u3002\u8fd9\u4e2aAdWords\u62a5\u544a\u5c06\u5feb\u901f\u5730\u5411\u60a8\u663e\u793a\u6027\u80fd\u7684\u53d8\u5316\u4ee5\u53ca\u8fd9\u4e9b\u53d8\u5316\u53d1\u751f\u5728\u54ea\u91cc\u3002\u5b83\u5c06\u5f53\u524d\u65f6\u95f4\u6bb5(\u53ef\u4ee5\u9009\u62e97\u5929\u300114\u5929\u621628\u5929)\u4e0e\u524d\u4e00\u4e2a\u65f6\u95f4\u6bb5\u8fdb\u884c\u6bd4\u8f83\u3002\u5b83\u67094\u4e2a\u7c7b\u522b\u2014\u6210\u672c\u3001\u70b9\u51fb\u3001\u8f6c\u6362\u548c\u8f6c\u6362\u70b9\u51fb\u2014\u60a8\u53ef\u4ee5\u770b\u5230\u6bcf\u4e2a\u7c7b\u522b\u7684\u6027\u80fd\u7684\u589e\u52a0\u548c\u4e0b\u964d\u3002\u4f60\u53ef\u4ee5\u9009\u62e9\u5176\u4e2d\u4e00\u4e2a\u7c7b\u522b\uff0c\u5b83\u4f1a\u7ed9\u4f60\u4e00\u4e2a\u6d3b\u52a8\u3001\u5e7f\u544a\u7ec4\u3001\u7f51\u7edc\u751a\u81f3\u662f\u8bbe\u5907\u5c42\u9762\u7684\u89c6\u56fe\uff0c\u8ba9\u4f60\u77e5\u9053\u8fd9\u4e9b\u589e\u957f\u548c\/\u6216\u51cf\u5c11\u6765\u81ea\u54ea\u91cc\u3002\u5b83\u8fd8\u63d0\u4f9b\u4e86\u5370\u8c61\u53d8\u5316\u3001CTR\u53d8\u5316\u3001\u4f4d\u7f6e\u53d8\u5316\u548cCPC\u53d8\u5316\u7684\u7ec6\u8282\u3002\u5f88\u96be\u770b\u51fa\u60a8\u7684\u5e10\u6237\u5728\u54ea\u91cc\u53d1\u751f\u4e86\u6027\u80fd\u53d8\u5316\u2014\u2014\u662f\u597d\u662f\u574f\u3002\u8fd9\u4efd\u62a5\u544a\u4e3a\u4f60\u5217\u51fa\u4e86\u4e00\u5207\uff0c\u800c\u4e0d\u9700\u8981\u505a\u5f88\u591a\u72ec\u7acb\u7684\u62a5\u544a\u548c\u56fe\u8868\u3002\u73b0\u5728\u4f60\u53ef\u4ee5\u4e13\u6ce8\u4e8e\u4f18\u5316\u90a3\u4e9b\u5931\u53bb\u8f6c\u5316\u7387\u6216\u70b9\u51fb\u7387\u6216\u6d88\u8d39\u98d9\u5347\u7684\u533a\u57df\u3002\u4f60\u53ef\u4ee5\u5728\u5e7f\u544a\u6d3b\u52a8\u3001\u5e7f\u544a\u7ec4\u3001\u5173\u952e\u8bcd\u548c\u5e7f\u544a\u6807\u7b7e\u7684\u201c\u7ec6\u5206\u201d\u4e0b\u62c9\u83dc\u5355\u4e2d\u627e\u5230\u5b83\u3002\u6839\u636e\u5e7f\u544a\u6240\u663e\u793a\u7684\u7f51\u7edc\uff0c\u5f88\u5bb9\u6613\u770b\u5230\u6027\u80fd\uff0c\u5305\u62ec\u201c\u641c\u7d22\u5408\u4f5c\u4f19\u4f34\u201d\u3002\u867d\u7136\u4f60\u7684\u641c\u7d22\u548c\u663e\u793a\u5e94\u8be5\u5728\u5355\u72ec\u7684\u6d3b\u52a8\uff0c\u4f60\u4e0d\u80fd\u6709\u5355\u72ec\u7684\u201c\u641c\u7d22\u4f19\u4f34\u201d\u6d3b\u52a8\u3002\u5bf9\u4e8e\u5927\u591a\u6570\u5e10\u6237\uff0c\u641c\u7d22\u5408\u4f5c\u4f19\u4f34\u7684\u5de5\u4f5c\u7c7b\u4f3c\u4e8e\u5e38\u89c4\u8c37\u6b4c\u641c\u7d22\uff0c\u5c3d\u7ba1\u5b83\u901a\u5e38\u6709\u4e00\u4e2a\u4f4e\u5f97\u591a\u7684\u70b9\u51fb\u7387\u3002\u4f46\u662f\uff0c\u60a8\u9700\u8981\u5bc6\u5207\u5173\u6ce8\u201c\u641c\u7d22\u5408\u4f5c\u4f19\u4f34\u201d\u5728\u6bcf\u4e2a\u6d3b\u52a8\u4e2d\u7684\u8868\u73b0\uff0c\u4ee5\u786e\u4fddCPA\u4e0e\u60a8\u7684\u76ee\u6807\u4e00\u81f4\u3002\u5982\u679c\u5b83\u8868\u73b0\u4e0d\u597d\uff0c\u4f60\u82b1\u4e86\u5f88\u591a\u94b1\u5374\u6ca1\u6709\u5f97\u5230\u5f88\u597d\u7684\u56de\u62a5\uff0c\u8fdb\u5165\u8bbe\u7f6e\u5e76\u5173\u95ed\u3002\u4e0d\u5e78\u7684\u662f\uff0c\u4f60\u4e0d\u80fd\u5173\u95ed\u67d0\u4e9b\u5408\u4f5c\u4f19\u4f34\u6216\u505a\u4efb\u4f55\u51fa\u4ef7\u8c03\u6574\uff0c\u6240\u4ee5\u8fd9\u662f\u4e00\u4e2a\u5168\u6216\u65e0\u7684\u4ea4\u6613\u3002<\/p>\n<\/p>\n
\u8981\u4e86\u89e3\u66f4\u591a\u7684\u62a5\u544a\u5e2e\u52a9\uff0c\u8bf7\u67e5\u770b4\u4e2a\u975e\u5e38\u6709\u7528\u7684YouTube\u5de5\u4f5c\u5ba4\u62a5\u544a\uff0c\u4f60\u4e0d\u4f1a\u5728\u8c37\u6b4c\u5e7f\u544a\u4e2d\u627e\u5230\u3002<\/p>\n
\u8ba4\u8bc6\u4f5c\u8005Randi Lucius<\/p>\n
\u67e5\u770bRandi Lucius<\/p>\n
\u7684\u5176\u4ed6\u5e16\u5b50\u4e00\u4e2a\u597d\u7684\u70b9\u51fb\u7387\u2026<\/p>\n
\u4e86\u89e3\u4ec0\u4e48\u662f\u597d\u7684\u70b9\u51fb\u7387\u4e3a\u8c37\u6b4c\u5e7f\u544a\uff0cFacebook\uff0c\u7535\u5b50\u90ae\u4ef6\u901a\u8baf\uff0c\u6a2a\u5e45\u5e7f\u544a\u3002<\/p>\n
UA vs GA4:\u8c37\u6b4cAnalytics 4<\/p>\n
GA4\u5e76\u4e0d\u53ef\u6015\u3002\u5b66\u4e60\u4f18\u70b9\uff0c\u7f3a\u70b9\uff0c\u65b0\u529f\u80fd\u548c\u63d0\u793a!\u627e\u51fa\u4ec0\u4e48\u5728\u6539\u53d8\uff0c\u4f60\u9700\u8981\u505a\u4ec0\u4e48(\u4ee5\u53ca\u5230\u5e95\u4ec0\u4e48\u662f\u4e07\u80fd\u5206\u6790)\u3002<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u6709\u4e00\u4e2a\u6e90\u6e90\u4e0d\u65ad\u7684\u6570\u636e\u6765\u81eaAdWords;\u6709\u65f6\u68b3\u7406\u6240\u6709\u8fd9\u4e9b\u6570\u636e\u53ef\u80fd\u6709\u70b9\u4ee4\u4eba\u751f\u754f\u3002\u5f88\u5bb9\u6613\u5728\u6240\u6709\u8fd9\u4e9b\u5185\u5bb9\u4e2d\u8ff7\u5931\u65b9\u5411\uff0c […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1422","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1422"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1422\/revisions"}],"predecessor-version":[{"id":3084,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1422\/revisions\/3084"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1422"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}