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7\u3002\u9664\u4e86\u60f3\u8981\u89e3\u51b3\u4ed6\u4eec\u7684\u95ee\u9898\uff0c\u4eba\u4eec\u4e5f\u60f3\u77e5\u9053\u522b\u4eba\u7406\u89e3\u4ed6\u4eec\u6b63\u5728\u7ecf\u5386\u7684\u4e8b\u60c5\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u5728\u6700\u597d\u7684\u5e7f\u544a\u6807\u9898\u4e2d\uff0c\u540c\u7406\u5fc3\u662f\u5982\u6b64\u5f3a\u5927\u7684\u6280\u5de7\u3002\u901a\u8fc7\u540c\u60c5\u5ba2\u6237\u7684\u95ee\u9898\uff0c\u4f60\u5728\u4f60\u4eec\u4e4b\u95f4\u5efa\u7acb\u4e86\u4e00\u79cd\u7ebd\u5e26\uff0c\u8fd9\u53ef\u4ee5\u589e\u52a0\u4fe1\u4efb\u2014\u2014\u6216\u8005\uff0c\u81f3\u5c11\uff0c\u5438\u5f15\u4ed6\u4eec\u7684\u76ee\u5149\u3002<\/p>\n
8\u3002\u6570\u5b57\u8425\u9500\u884c\u4e1a\u7684\u6d41\u884c\u8bcd\u6c47\u548c\u884c\u8bdd\u6bd4\u6211\u4eec\u5f88\u591a\u4eba\u5173\u5fc3\u7684\u8981\u591a\uff0c\u6211\u76f8\u4fe1\u4f60\u53ef\u80fd\u4e5f\u4f1a\u5728\u4f60\u7684\u884c\u4e1a\u4e2d\u4f7f\u7528\u4e00\u4e9b\u4e13\u4e1a\u672f\u8bed\u3002\u7136\u800c\uff0c\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u4f60\u5e94\u8be5\u628a\u4f60\u7684PPC\u5e7f\u544a\u6807\u9898\u7528\u8db3\u591f\u7684\u672f\u8bed\u6765\u8ff7\u60d1\u6216\u963b\u6b62\u4f60\u7684\u6f5c\u5728\u5ba2\u6237\u3002\u5728\u6807\u9898\u4e2d\u4f7f\u7528\u7b80\u5355\u6613\u61c2\u7684\u8bed\u8a00\u3002\u5b83\u4f7f\u5b83\u4eec\u66f4\u5bb9\u6613\u9605\u8bfb\uff0c\u66f4\u5bb9\u6613\u8bbf\u95ee\uff0c\u66f4\u5bb9\u6613\u70b9\u51fb\u3002\u4e0d\u8981\u5728\u4f60\u8fd8\u6ca1\u5f00\u59cb\u4e4b\u524d\u5c31\u7528\u5413\u4eba\u7684\u3001\u901a\u5e38\u65e0\u7528\u7684\u672f\u8bed\u6216\u7f29\u7565\u8bcd\u628a\u6f5c\u5728\u5ba2\u6237\u5413\u8dd1\u3002\u6ce8\u610f\uff0c\u7b80\u5355\u7684\u8bed\u8a00\u5e76\u4e0d\u4e00\u5b9a\u662f\u65e0\u804a\u7684!\u6709\u5f88\u591a\u7b80\u5355\u6709\u529b\u7684\u8bcd\u53ef\u4ee5\u5236\u4f5c\u51fa\u5f15\u4eba\u6ce8\u76ee\u53c8\u6613\u4e8e\u9605\u8bfb\u7684\u5e7f\u544a\u6587\u6848\u3002<\/p>\n
9\u3002\u770b\u770b\u4eba\u4eec\u5728\u4f60\u6240\u5728\u884c\u4e1a\u7684\u793e\u4ea4\u5a92\u4f53\u4e0a\u90fd\u5728\u8c08\u8bba\u4e9b\u4ec0\u4e48\uff0c\u5e76\u4ee5\u6b64\u4e3a\u4f60\u7684\u6807\u9898\u63d0\u4f9b\u7075\u611f\u3002<\/p>\n
Twitter\u63d0\u4f9b\u4e86\u4e00\u4e2a\u5f88\u6709\u5e2e\u52a9\u7684\u201c\u4ec0\u4e48\u662f\u70ed\u95e8\u201d\u90e8\u5206\uff0c\u5e2e\u52a9\u4f60\u6839\u636e\u81ea\u5df1\u7684\u559c\u597d\u5feb\u901f\u8bc6\u522b\u70ed\u95e8\u8bdd\u9898\uff0c\u4e34\u65f6\u8ddf\u98ce\u53ef\u4ee5\u5e2e\u52a9\u4f60\u5229\u7528\u793e\u4ea4\u8d8b\u52bf\u83b7\u5f97\u989d\u5916\u7684\u70b9\u51fb\u3002\u4f46\u662f\uff0c\u8981\u8b66\u60d5\u67d0\u4e9b\u793e\u4f1a\u8d8b\u52bf\u7684\u8f6c\u77ac\u5373\u901d\u7684\u672c\u8d28\u2014\u2014\u8fd9\u7edd\u5bf9\u4e0d\u662f\u4e00\u79cd\u201c\u5b9a\u4e86\u5c31\u5fd8\u4e86\u201d\u7684\u65b9\u6cd5\u3002<\/p>\n
10\u3002\u4e0d\u8981\u4f7f\u7528\u4e0d\u5fc5\u8981\u7684\u5355\u8bcd\u6216\u5b57\u7b26\uff0c\u4f46\u8981\u786e\u4fdd\u5728\u4f60\u7684PPC\u5e7f\u544a\u6807\u9898\u4e2d\u5145\u5206\u5229\u752825\u4e2a\u5b57\u7b26\u7684\u9650\u5236\u3002\u5c3d\u53ef\u80fd\u7684\u63cf\u8ff0\u6027\uff0c\u786e\u4fdd\u4f60\u7684\u5e7f\u544a\u51c6\u786e\u7684\u63cf\u8ff0\u4e86\u7528\u6237\u5728\u70b9\u51fb\u5e7f\u544a\u65f6\u7684\u671f\u671b\u3002\u8bf4\u5230\u671f\u671b\u2026\u2026<\/p>\n
\u5305\u542b\u516c\u7136\u7684\u865a\u5047\u4fe1\u606f\u662f\u8ba9\u4f60\u7684\u5e7f\u544a\u4e0d\u88ab\u8c37\u6b4c\u548c\u5fc5\u5e94\u6279\u51c6\u7684\u5feb\u901f\u65b9\u6cd5\u3002\u5982\u679c\u4f60\u5728\u4f60\u7684\u5e7f\u544a\u6807\u9898\u4e2d\u505a\u4e86\u4e00\u4e2a\u58f0\u660e\uff0c\u786e\u4fdd\u5e7f\u544a\u526f\u672c\u6216\u767b\u9646\u9875(\u6700\u597d\u662f\u4e24\u8005)\u90fd\u6709\u771f\u5b9e\u6570\u636e\u3001\u5ba2\u6237\u63a8\u8350\u6216\u5176\u4ed6\u53ef\u9a8c\u8bc1\u7684\u8bc1\u636e\u652f\u6301\u3002\u4e0a\u9762\u7684\u4f8b\u5b50\u662f\u505a\u51fa\u4e0d\u5bb9\u6613\u88ab\u9a8c\u8bc1\u7684\u58f0\u660e\u7684\u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\u3002\u6839\u636e\u8c01\u7684\u8bf4\u6cd5\uff0c\u8fd9\u4e2a\u7f51\u7ad9\u662f\u201cNo\u30021\u201d\u7f51\u4e0a\u6e14\u5177\u5e97?\u8fd9\u79cd\u8bf4\u6cd5\u4e0d\u4ec5\u65e0\u6cd5\u8bc1\u660e\u2014\u2014\u5b83\u8fd8\u6d6a\u8d39\u4e86\u5b9d\u8d35\u7684\u7a7a\u95f4\uff0c\u800c\u8fd9\u4e9b\u7a7a\u95f4\u672c\u53ef\u4ee5\u7528\u6765\u63a8\u5e7f\u4f01\u4e1a\u7684\u72ec\u7279\u4e4b\u5904\u3002\u4e0d\u80fd\u5151\u73b0\u627f\u8bfa\u662f\u635f\u5bb3\u4f60\u7684\u54c1\u724c\u548c\u5931\u53bb\u6f5c\u5728\u5ba2\u6237\u7684\u6700\u5feb\u65b9\u6cd5\u4e4b\u4e00\uff0c\u6240\u4ee5\u4e0d\u8981\u5f00\u51fa\u4f60\u7684\u5e7f\u544a\u4e0d\u80fd\u5151\u73b0\u7684\u652f\u7968\u3002<\/p>\n
12\u3002\u6ce8\u610f\u6807\u70b9\u7b26\u53f7\uff0cS\u4ec5\u4ec5\u56e0\u4e3a\u4f60\u7684PPC\u5e7f\u544a\u6807\u9898\u53ea\u670925\u4e2a\u5b57\u7b26\uff0c\u5e76\u4e0d\u610f\u5473\u7740\u4f60\u4e0d\u5e94\u8be5\u82b1\u65f6\u95f4\u786e\u4fdd\u4f60\u7684\u5e7f\u544a\u8bed\u6cd5\u6b63\u786e\u3002\u62fc\u5199\u9519\u8bef\u4f1a\u8ba9\u4f60\u548c\u4f60\u7684\u516c\u53f8\u770b\u8d77\u6765\u5f88\u611a\u8822\uff0c\u6240\u4ee5\u5728\u63d0\u4ea4\u4f60\u7684\u5e7f\u544a\u5ba1\u6279\u4e4b\u524d\uff0c\u8981\u5148\u8fdb\u884c\u62fc\u5199\u68c0\u67e5\u3002\u4e0d\u5e78\u7684\u662f\uff0c\u4e0a\u9762\u7684\u5e7f\u544a\u592a\u7cdf\u7cd5\u4e86\u3002\u9996\u5148\uff0c\u6211\u751a\u81f3\u4e0d\u786e\u5b9a\u8fd9\u662f\u5426\u4e0e\u6211\u7684\u641c\u7d22\u8bcd(\u201c\u706b\u5316\u201d)\u76f8\u5173\u3002\u5176\u6b21\uff0c\u6211\u4e0d\u77e5\u9053\u4ed6\u4eec\u662f\u5426\u771f\u7684\u63d0\u4f9b1310\u4e2a\u7b80\u5355\u7684\u706b\u846c\u670d\u52a1\uff0c\u6216\u8005\u8fd9\u662f\u5426\u610f\u5473\u7740\u4e00\u4e2a\u7b80\u5355\u7684\u706b\u846c\u670d\u52a1\u8981\u82b1\u8d391310\u7f8e\u5143\u3002<\/p>\n
\u5982\u679c\u50cf\u8bb8\u591a\u4f01\u4e1a\u4e00\u6837\uff0c\u60a8\u5728\u5916\u56fd\u5e02\u573a\u7ecf\u8425(\u5982\u52a0\u62ff\u5927\u548c\u82f1\u56fd)\uff0c\u8bf7\u8003\u8651\u4f7f\u7528\u8fd9\u4e9b\u56fd\u5bb6\u7684\u9002\u5f53\u62fc\u5199\u3002\u8fd9\u53ef\u80fd\u770b\u8d77\u6765\u6ca1\u4ec0\u4e48\u5927\u4e0d\u4e86\u7684\uff0c\u4f46\u5374\u80fd\u5e26\u6765\u5f88\u5927\u7684\u4e0d\u540c\u3002\u6807\u70b9\u7b26\u53f7\u4e5f\u975e\u5e38\u91cd\u8981\uff0c\u5b83\u53ef\u4ee5\u5bf9\u4e00\u4e2a\u77ed\u8bed\u7684\u610f\u601d\u4ea7\u751f\u6df1\u8fdc\u7684\u5f71\u54cd\u3002<\/p>\n
13\u3002\u7c7b\u4f3c\u4e8e\u5728\u5199PPC\u5e7f\u544a\u6807\u9898\u65f6\u8003\u8651\u7528\u6237\u610f\u56fe\uff0c\u8bb0\u4f4f\u4eba\u4eec\u60f3\u77e5\u9053\u9009\u62e9\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u4f1a\u7ed9\u4ed6\u4eec\u5e26\u6765\u4ec0\u4e48\u597d\u5904\u3002\u9500\u552e\u4eba\u5458\u7ecf\u5e38\u5728\u8111\u6d77\u4e2d\u7262\u8bb0\u4e00\u4e2a\u5492\u8bed\u2014\u2014\u201c\u5b83\u5bf9\u6211\u6709\u4ec0\u4e48\u597d\u5904?\u201d\u5728\u4e0e\u6f5c\u5728\u5ba2\u6237\u4ea4\u8c08\u65f6\uff0c\u4f60\u4e5f\u5e94\u8be5\u8fd9\u6837\u505a\uff0c\u5728\u5199\u5e7f\u544a\u6807\u9898\u65f6\u3002\u62b5\u5236\u4f4f\u8bf1\u60d1\uff0c\u4e0d\u8981\u7528\u4f60\u7684\u6807\u9898\u6765\u8c08\u8bba\u4f60\u6709\u591a\u68d2\u3002\u76f8\u53cd\uff0c\u8981\u5173\u6ce8\u4f60\u7684\u4ea7\u54c1\u5982\u4f55\u8ba9\u5ba2\u6237\u7684\u751f\u6d3b\u66f4\u7f8e\u597d\uff0c\u5c31\u50cf\u4e0a\u9762\u7684\u4f8b\u5b50\u4e00\u6837\u3002<\/p>\n
14\u3002\u6216\u8005\u5173\u6ce8\u6f5c\u5728\u5ba2\u6237\u7684\u95ee\u9898<\/p>\n
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\u7136\u800c\uff0c\u5176\u4ed6\u4e09\u4e2a\u5e7f\u544a\u6b63\u662f\u6211\u60f3\u8981\u7684\u2014\u2014\u63aa\u8f9e\u6697\u793a\u7740\u53ef\u9760\u6027\u3001\u660e\u786e\u89c4\u5b9a\u768424\u5c0f\u65f6\u670d\u52a1\u4ee5\u53ca\u4e00\u4e9b\u5b9a\u4ef7\u4fe1\u606f\u3002<\/p>\n
\u66f4\u65b02\/12:\u8fd9\u5c31\u662f\u4e8b\u60c5\u53d8\u5f97\u6709\u70b9\u68d8\u624b\u7684\u5730\u65b9\u3002The Flying Locksmiths\u7684Brett McMeninmon\u7559\u8a00\u8bf4\uff0c\u867d\u7136\u4ed6\u5f88\u559c\u6b22\u8fd9\u4e2a\u5e16\u5b50\uff0c\u4f46\u4ed6\u4eec\u5728\u4e0a\u9762\u4f8b\u5b50\u4e2d\u7684\u5e7f\u544a\u662f\u6709\u76ee\u7684\u5730\u52a0\u5165\u4fe1\u4efb\u4fe1\u53f7\u7684\uff0c\u56e0\u4e3a\u9501\u5320\u884c\u4e1a\u7684\u9a97\u5c40\u975e\u5e38\u666e\u904d\u3002\u663e\u7136\uff0c\u6839\u636e\u5e03\u96f7\u7279\u7684\u8bf4\u6cd5\uff0c\u6211\u6240\u8bf4\u7684\u8fd9\u4e09\u5219\u5e7f\u544a\u90fd\u662f\u4e3a\u4e0d\u591f\u8bda\u4fe1\u7684\u4f01\u4e1a\u51c6\u5907\u7684\u597d\u4f8b\u5b50\u3002\u9605\u8bfbBrett\u7684\u5b8c\u6574\u8bc4\u8bba\u4ee5\u4e86\u89e3\u4e0a\u4e0b\u6587\u3002\u73b0\u5728\uff0cBrett\u7684\u5904\u5883\u5f88\u6709\u8da3\u2014\u2014\u4f60\u5982\u4f55\u5728\u4e00\u4e2a\u5df2\u7ecf\u62e5\u6324\u7684\u5e02\u573a\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u5c24\u5176\u662f\u5728\u4e00\u4e2a\u5145\u65a5\u7740\u9a97\u5c40\u7684\u5e02\u573a\u4e2d\uff0c\u5c24\u5176\u662f\u5728\u90a3\u4e9b\u4f60\u751a\u81f3\u53ef\u80fd\u4e0d\u600e\u4e48\u611f\u5174\u8da3\u7684\u670d\u52a1\u4e2d?\u6b63\u5982\u6211\u5728\u8bc4\u8bba\u533a\u5efa\u8baeBrett\u7684\u90a3\u6837\uff0c\u8fd9\u91cc\u7684\u95ee\u9898\u4e3b\u8981\u662f\u8861\u91cf\u7528\u6237\u610f\u56fe\u3002\u5c3d\u7ba1\u6211\u786e\u4fe1\u201c\u98de\u884c\u9501\u5320\u201d\u7edd\u5bf9\u6709\u80fd\u529b\u8ba9\u4f60\u5728\u57ce\u91cc\u73a9\u4e86\u4e00\u665a\u540e\u56de\u5230\u5bb6\u91cc\uff0c\u4f46\u5e03\u96f7\u7279\u8bf4\u4ed6\u7684\u516c\u53f8\u5e76\u4e0d\u662f\u5728\u79ef\u6781\u62db\u8058\u8fd9\u7c7b\u4eba\u3002\u8003\u8651\u5230\u8fd9\u4e00\u70b9\uff0c\u5e03\u96f7\u7279\u53ef\u4ee5\u907f\u514d\u88ab\u5f52\u4e3a\u9a97\u5b50\u7684\u4e00\u79cd\u65b9\u6cd5\u662f\u4e13\u6ce8\u4e8e\u98de\u884c\u9501\u5320\u611f\u5174\u8da3\u7684\u670d\u52a1\uff0c\u5373\u5546\u4e1a\u5b89\u5168\u8bbe\u5907\uff0c\u5982\u95e8\u7981\u7cfb\u7edf\u3001\u8bfb\u5361\u5668\u7b49\u3002\u5982\u679c\u6211\u662f\u4e00\u540d\u7269\u4e1a\u7ecf\u7406\uff0c\u60f3\u8981\u5347\u7ea7\u6211\u7684\u5927\u697c\u7684\u7269\u7406\u5b89\u5168\u63aa\u65bd\uff0c\u6211\u53ef\u80fd\u4e0d\u4f1a\u641c\u7d22\u201c\u9501\u5320\u201d\uff0c\u5373\u4f7f\u50cfThe Flying Locksmith\u8fd9\u6837\u7684\u516c\u53f8\u4e13\u95e8\u4ece\u4e8b\u8fd9\u7c7b\u5de5\u4f5c\u3002\u540c\u6837\uff0c\u8bb8\u591a\u79ef\u6781\u641c\u7d22\u9501\u5320\u7684\u7528\u6237\u4e0d\u592a\u53ef\u80fd\u5bf9\u95e8\u7981\u7cfb\u7edf\u6216\u8bfb\u5361\u5668\u611f\u5174\u8da3\u2014\u2014\u4ed6\u4eec\u53ef\u80fd\u53ea\u60f3\u56de\u5230\u81ea\u5df1\u7684\u623f\u5b50\u91cc\u3002\u5e03\u96f7\u7279\u7684\u60c5\u51b5\u5f88\u597d\u5730\u8bf4\u660e\u4e86\u8fd9\u4e00\u70b9\u8fd9\u8bf4\u660e\u4e86\u771f\u6b63\u4e86\u89e3\u7528\u6237\u610f\u56fe\u7684\u91cd\u8981\u6027\u3002<\/p>\n
15\u3002<\/p>\n
\u8fd9\u662fPerry Marshall\u7684\u53e6\u4e00\u4e2a\u5efa\u8bae\u3002\u5229\u7528\u5f3a\u70c8\u7684\u60c5\u611f\u53cd\u5e94\uff0c\u5982\u6050\u60e7\u3001\u6000\u7591\u548c\u6000\u7591\uff0c\u662f\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u6ce8\u610f\u5e76\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\u7684\u597d\u65b9\u6cd5\u3002\u770b\u770b\u4f69\u91cc\u7684\u4e66\u300a\u8c37\u6b4cAdWords\u7684\u7ec8\u6781\u6307\u5357\uff0c\u7b2c\u56db\u7248\u300b\u4e2d\u7684\u60c5\u611f\u5e7f\u544a\u4f8b\u5b50\uff0c\u5b83\u663e\u793a\u4e86\u8fd9\u79cd\u6280\u672f\u505a\u5f97\u975e\u5e38\u597d:<\/p>\n
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16\u3002\u4f60\u72ec\u7279\u7684\u9500\u552e\u4e3b\u5f20\u4f7f\u4f60\u7684\u4f01\u4e1a\u5728\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\u3002\u5982\u679c\u53ef\u80fd\u7684\u8bdd\uff0c\u5728\u4f60\u7684PPC\u5e7f\u544a\u6807\u9898\u4e2d\u5305\u542b\u8fd9\u4e2a\u72ec\u7279\u7684\u529f\u80fd\u3002\u5982\u679c\u4f60\u7684USP\u5e76\u4e0d\u51fa\u4f17\uff0c\u8fd9\u79cd\u65b9\u6cd5\u53ef\u80fd\u5e76\u4e0d\u90a3\u4e48\u6709\u6548\uff0c\u4f46\u4ecd\u7136\u503c\u5f97\u601d\u8003\uff0c\u7279\u522b\u662f\u5f53\u5176\u4ed6\u4e00\u4e9b\u65b9\u6cd5\u5e76\u4e0d\u9002\u5408\u4f60\u7684\u65f6\u5019\u300217<\/p>\n
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