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Advertainment\u3002\u4f5c\u4e3a\u5a31\u4e50\u7684\u5e7f\u544a\u3002\u89c2\u4f17\u4eec\u60f3\u8981\u88ab\u9017\u4e50\uff0c\u800c\u4f60\u5219\u662f\u9886\u5934\u4eba\u7269(\u6216\u8005\u53ef\u80fd\u662f\u7a7f\u7740\u82ad\u857e\u821e\u88d9\u7684\u5927\u8c61)\u3002\u901a\u5e38\uff0c\u201c\u5a31\u4e50\u5e7f\u544a\u201d\u6307\u7684\u662f\u6a21\u7cca\u4ea7\u54c1\u63a8\u5e7f\u548c\u5a92\u4f53\u5a31\u4e50\u4e4b\u95f4\u7684\u754c\u9650\u3002\u4f8b\u5982\u7ea2\u725b\u7684Stratos Space Jump\uff0c\u6216\u8005\u5728\u300a\u884c\u5c38\u8d70\u8089\u300b\u51e0\u5b63\u4e2d\u626e\u6f14\u91cd\u8981\u89d2\u8272\u7684\u7eff\u8272\u73b0\u4ee3\u6c7d\u8f66\uff0c\u5373\u4f7f\u5728\u50f5\u5c38\u672b\u65e5\u4e2d\u4e5f\u80fd\u4fdd\u6301\u5e72\u51c0\u3002<\/p>\n
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\u8fd9\u4e2a\u8bcd\u51e0\u4e4e\u603b\u662f\u548cUpworthy\u6216Buzzfeed\u8054\u7cfb\u5728\u4e00\u8d77\u4f7f\u7528\u3002\u4f8b\u5982\uff0c\u201c\u4e00\u4e2a\u7537\u4eba\u53eb\u8fd9\u4e2a\u5973\u4eba\u80d6\uff0c\u56e0\u4e3a\u5979\u70b9\u4e86\u4e00\u4efd\u5927\u85af\u6761\u2014\u2014\u4f60\u4e0d\u4f1a\u76f8\u4fe1\u63a5\u4e0b\u6765\u53d1\u751f\u4e86\u4ec0\u4e48\u3002\u201d\u5f97\u5206:3\u3002\u6211\u4eec\u9700\u8981\u7ed9\u8fd9\u4e9b\u65e0\u804a\u7684\u6807\u9898\u53d6\u4e2a\u540d\u5b57\uff0c\u800c\u201c\u6807\u9898\u515a\u201d(clickbait)\u8fd9\u4e2a\u8bcd\u548c\u5176\u4ed6\u8bcd\u4e00\u6837\u597d\u3002<\/p>\n
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-\u9876\u3002\u4ece\u201c\u65b0\u95fb\u52ab\u6301\u201d(Newsjacking)\u5230\u201cmem\u5c04\u7cbe\u201d(mem\u5c04\u7cbe)\uff0c\u201c\u52ab\u6301\u201d(-jacking)\u8fd0\u52a8\u6b63\u5982\u706b\u5982\u837c\u5730\u8fdb\u884c\u7740\uff0c\u4e3a\u4e86\u4f60\u4e2a\u4eba\u7684\u8425\u9500\u76ee\u7684\u5f81\u7528\u5185\u5bb9\u3002\u5728\u65b0\u95fb\u52ab\u6301\u4e2d\uff0c\u4f5c\u8005\u5728\u62a5\u9053\u7a81\u53d1\u65b0\u95fb\u7684\u540c\u65f6\u7a7f\u63d2\u81ea\u5df1\u7684\u54c1\u724c\u8bae\u7a0b\u3002\u201c\u8868\u60c5\u5305\u76d7\u7a83\u201d\u662f\u4f01\u4e1a\u5bf9\u8868\u60c5\u5305\u7684\u63a5\u7ba1\u3002\u5f97\u5206:7<\/p>\n
\u5173\u5fc3HubSpot<\/p>\n
KPI\u3002\u53c8\u540d\u5173\u952e\u7ee9\u6548\u6307\u6807\uff0c\u6307\u4e2a\u4eba\u5236\u5b9a\u7684\u76ee\u6807\uff0c\u4f5c\u4e3a\u8bc4\u4f30\u7ee9\u6548\u7684\u4e00\u79cd\u8861\u91cf\u5f62\u5f0f\u3002\u8fd9\u4e0d\u662f\u4e00\u4e2a\u6d41\u884c\u8bcd\u6c47\u2014\u2014\u5b83\u662f\u4e00\u4e2a\u5e38\u89c1\u7684\u548c\u957f\u671f\u5b58\u5728\u7684\u8425\u9500\u6307\u6807\uff0c\u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u5b83\u4e0d\u4f1a\u8fc7\u65f6\u3002\u5f97\u5206:4<\/p>\n
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#CripplingPainOnlyMillenialsWillUnderstand, img\u6765\u81ea\u81ea\u7531\u601d\u60f3<\/p>\n
MOOC\u3002\u5927\u89c4\u6a21\u5f00\u653e\u5728\u7ebf\u8bfe\u7a0b\u3002\u5728\u8fc7\u53bb\uff0c\u8fd9\u4e2a\u8bcd\u4e3b\u8981\u4e0e\u63d0\u4f9b\u5728\u7ebf\u8bfe\u7a0b\u7684\u5927\u5b66\u8054\u7cfb\u5728\u4e00\u8d77\u3002\u7136\u800c\uff0c\u968f\u7740\u6570\u5b57\u8425\u9500\u9886\u57df\u8d8a\u6765\u8d8a\u4fa7\u91cd\u4e8e\u4ea4\u6362\u77e5\u8bc6\u548c\u6559\u80b2\u8d44\u6e90\uff0c\u4ee5\u83b7\u5f97\u5ba2\u6237\u7684\u5173\u6ce8\u548c\u4fe1\u4efb\uff0c\u8bb8\u591a\u54c1\u724c\u53ef\u80fd\u4f1a\u8003\u8651\u4e3a\u5ba2\u6237\u63d0\u4f9b\u7c7b\u4f3c\u6155\u8bfe\u7684\u8bfe\u7a0b\u3002<\/p>\n
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\u4f60\u4eec\u8fd8\u6709\u96f6\u98df\u5417?<\/p>\n
Storyscaping\u3002\u8fd9\u662f\u4e00\u4e2a\u542c\u8d77\u6765\u5f88\u795e\u5947\u7684\u6982\u5ff5\uff0c\u4e3a\u4f60\u7684\u7528\u6237\u521b\u9020\u4e16\u754c\uff0c\u800c\u4e0d\u662f\u53ef\u601c\u7684\u8001\u5e7f\u544a\u3002\u8ba9\u7528\u6237\u6210\u4e3a\u4f60\u72ec\u7279\u4e16\u754c\u7684\u4e00\u90e8\u5206\u3002\u8fd9\u662f\u4e00\u4e2a\u6709\u8da3\u548c\u6d6a\u6f2b\u7684\u8fea\u58eb\u5c3c\u5f0f\u7684\u60f3\u6cd5\uff0c\u4f46\u6709\u70b9\u8fc7\u5934\u4e86\u3002\u66f4\u4e0d\u8981\u8bf4\u5e76\u4e0d\u603b\u662f\u9002\u7528-\u8bf7\uff0c\u8bf7\u4e0d\u8981\u8ba9\u6211\u6c89\u6d78\u5728\u4f1a\u8ba1\u8f6f\u4ef6\u7684\u4e16\u754c\u3002\u5206\u6570:5\u5206\u3002\u50bb\u5417?\u5f53\u7136\uff0c\u4f46\u5b83\u4e5f\u5f88\u6709\u8da3\uff0c\u542c\u8d77\u6765\u5f88\u5947\u7279\u3002”\u6211\u4eec\u4e0d\u53ef\u80fd\u90fd\u662f\u54c8\u5229\u00b7\u6ce2\u7279” “\u6211\u4eec\u4e0d\u53ef\u80fd\u90fd\u662f\u54c8\u5229\u00b7\u6ce2\u7279”\u793e\u4ea4\u3001\u672c\u5730\u548c\u79fb\u52a8:\u53f2\u8bd7\u822c\u7684\u8425\u9500\u4e09\u80a1\u529b\u91cf\uff0c\u542c\u8d77\u6765\u50cf\u90ae\u653f\u7f16\u7801\u7684\u7f29\u5199\uff0c\u8ba9\u4f60\u60f3\u4e3a\u73b0\u4ee3\u6587\u5316\u7684\u7edd\u671b\u54ed\u6ce3\u3002\u5f97\u5206:10<\/p>\n
\u7b2c\u4e8c\u4e2a\u5c4f\u5e55\u3002\u7528\u6237\u4e0d\u80fd\u53ea\u770b\u7535\u89c6\uff0c\u4ed6\u4eec\u8fd8\u5fc5\u987b\u4f7f\u7528\u4ed6\u4eec\u7684\u79fb\u52a8\u8bbe\u5907\uff0c\u4ee5\u4fbf\u53d1\u63a8\u7279\u7b49\u7b49\u3002\u6240\u4ee5\u4f60\u53ef\u4ee5\u5bf9\u6700\u65b0\u7684\u300a\u6743\u529b\u7684\u6e38\u620f\u300b\u89d2\u8272\u88ab\u6740\u8868\u8fbe\u4f60\u7684\u6124\u6012\u3002\u8425\u9500\u4eba\u5458\u6b63\u8bd5\u56fe\u5229\u7528\u201c\u7b2c\u4e8c\u5c4f\u201d\u73b0\u8c61\uff0c\u4ed6\u4eec\u91c7\u53d6\u4e86\u4e00\u4e9b\u7b56\u7565\uff0c\u6bd4\u5982\u5728\u70ed\u95e8\u7535\u89c6\u8282\u76ee\u64ad\u653e\u671f\u95f4\u53e0\u52a0\u4e00\u4e2a\u8bdd\u9898\u6807\u7b7e\uff0c\u5e76\u73b0\u573a\u64ad\u653e\u6700\u597d\u7684\u8bc4\u8bba\u3002\u6211\u4e0d\u77e5\u9053\u8fd9\u662f\u4ee4\u4eba\u8ba8\u538c\u7684\u8fd8\u662f\u5c06\u793e\u4ea4\u5143\u7d20\u878d\u5165\u5230\u4e2a\u4eba\u6d3b\u52a8\u4e2d\u7684\u6709\u8da3\u65b9\u5f0f\u3002\u81f3\u5c11\u6211\u4e0d\u89c9\u5f97\u6211\u662f\u5728\u51cc\u666812\u70b9\u8fde\u7eed\u770b\u4e866\u96c6\u300a\u6c49\u5c3c\u62d4\u300b\u5f97\u5206:2<\/p>\n
\u6240\u6709\u5c4f\u5e55<\/p>\n
\u900f\u660e\u5ea6\u3002\u81ea\u4ece\u516c\u53f8\u610f\u8bc6\u5230\u7528\u6237\u662f\u771f\u6b63\u53cd\u5bf9\u88ab\u6b3a\u9a97\u7684\uff0c\u4ed6\u4eec\u5c31\u4e00\u76f4\u5728\u5ba3\u626c\u4ed6\u4eec\u5bf9\u900f\u660e\u5ea6\u7684\u627f\u8bfa\u3002\u5f97\u5206:7\u5206<\/p>\n
\u601d\u60f3\u9886\u8896\u3002\u8fd9\u662f\u8bb8\u591a\u6709\u62b1\u8d1f\u7684\u8425\u9500\u4eba\u5458\u7684\u76ee\u6807\u2014\u2014\u6210\u4e3a\u4ed6\u4eec\u884c\u4e1a\u5185\u7684\u201c\u601d\u60f3\u9886\u8896\u201d\u3002\u8fd9\u4e2a\u6982\u5ff5\u6ca1\u6709\u9519\uff0c\u56e0\u4e3a\u52aa\u529b\u6210\u4e3a\u6743\u5a01\u7684\u5173\u952e\u70b9\u5e76\u6ca1\u6709\u4ec0\u4e48\u53ef\u803b\u7684\uff0c\u4f60\u8fd9\u4e2a\u6e34\u671b\u6743\u529b\u7684\u91ce\u517d\u3002\u5f97\u5206:7<\/p>\n
UGC\u3002\u4e5f\u5c31\u662f\u7528\u6237\u751f\u6210\u5185\u5bb9(User Generated Content)\uff0c\u54c1\u724c\u516c\u53f8\u8d8a\u6765\u8d8a\u4e13\u6ce8\u4e8e\u5c06UGC\u6574\u5408\u5230\u4fc3\u9500\u6d3b\u52a8\u4e2d\u3002\u5f53\u54c1\u724c\u5c55\u793a\u4ed6\u4eec\u5ba2\u6237\u7684\u7c89\u4e1d\u827a\u672f\u548c\u5956\u72b6\u65f6\uff0c\u5c31\u5efa\u7acb\u4e86\u4e00\u79cd\u79ef\u6781\u7684\u5173\u7cfb\uff0c\u5e76\u5411\u7528\u6237\u5c55\u793a\u4e86\u516c\u53f8\u7684\u5173\u5fc3\u3002\u6216\u8005\u81f3\u5c11\u4ed6\u4eec\u5728\u52aa\u529b\u5047\u88c5\u5173\u5fc3\u3002\u5f97\u5206:5<\/p>\n
\u661f\u5df4\u514b\u7528\u6237\u751f\u6210\u5185\u5bb9<\/p>\n
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\u7f51\u9875\u4e2a\u6027\u5316\u3002\u5bf9\u4e8e\u8425\u9500\u4eba\u5458\u6765\u8bf4\uff0c\u8fd9\u4e5f\u88ab\u79f0\u4e3a\u8ddf\u8e2a\uff0c\u8fd9\u79cd\u505a\u6cd5\u5305\u62ec\u57fa\u4e8e\u7528\u6237\u4e4b\u524d\u7684\u6d3b\u52a8\u548c\u7528\u6237\u4f7f\u7528\u67d0\u4e2a\u54c1\u724c\u7684\u5386\u53f2\u6765\u4e2a\u6027\u5316\u7f51\u9875\u3002\u4e00\u4e9b\u7f51\u7edc\u4e2a\u6027\u5316\u751a\u81f3\u5305\u62ec\u5728\u7b2c\u4e09\u65b9\u6570\u636e\u7684\u5e2e\u52a9\u4e0b\u5f15\u7528\u7528\u6237\u7684\u5174\u8da3\u548c\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\u3002\u8fd9\u662f\u51fa\u4e8e\u7231\u7684\u8ddf\u8e2a\u3002\u5f97\u5206:3<\/p>\n
X-Post\u201d\u3002cross-post\u7684\u7f29\u5199\uff0c\u6307\u7684\u662f\u5728\u591a\u4e2a\u5730\u65b9\u53d1\u5e03\u67d0\u4ef6\u4e1c\u897f\u3002\u4f8b\u5982\uff0c\u4f60\u53ef\u4ee5\u5728Twitter\u4e0a\u4ea4\u53c9\u53d1\u5e03Facebook\u6d88\u606f\u3002\u5206\u6570:1<\/p>\n
YMMV\u201d\u3002\u4f60\u7684\u91cc\u7a0b\u53ef\u80fd\u4f1a\u6709\u6240\u4e0d\u540c\u3002\u57fa\u672c\u4e0a\u610f\u601d\u662f\uff0c\u201c\u563f\uff0c\u6211\u4eec\u771f\u662f\u592a\u5e78\u8fd0\u4e86\u3002\u4f60\u53ef\u4ee5\u5c1d\u8bd5\u590d\u5236\u6211\u4eec\u7684\u6210\u529f\uff0c\u4f46\u4e0d\u8981\u5bf9\u6b64\u4e0b\u6ce8\u3002\u201d\u5f97\u5206:2<\/p>\n
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\u63a5\u8fd1\u8db3\u591f<\/p>\n
\u8fd9\u5c31\u662f\u5b83\uff0c\u300a\u8425\u9500\u6d41\u884c\u8bedA-Z\u6307\u5357\u300b!\u6211\u4eec\u9519\u8fc7\u4e86\u4f60\u6700\u559c\u6b22(\u6216\u6700\u4e0d\u559c\u6b22)\u7684\u8425\u9500\u6d41\u884c\u8bed\u4e86\u5417?\u5728\u8bc4\u8bba\u4e2d\u5206\u4eab\u4f60\u7684\u6d41\u884c\u8bed\u5427!<\/p>\n
\u6885\u6839\u00b7\u9a6c\u5c14\u65af\u662f\u4e00\u4f4d\u8d44\u6df1\u7684\u5185\u5bb9\u8425\u9500\u4eba\u5458\uff0c\u5979\u70ed\u7231\u5199\u4f5c\u3001\u6c34\u5f69\u753b\u3001\u725b\u6d25\u9017\u53f7\u548c\u5404\u79cd\u5f62\u72b6\u548c\u5927\u5c0f\u7684\u72d7\u3002\u5f53\u5979\u4e0d\u5199\u535a\u5ba2\u6216\u7b56\u5212\u6740\u624b\u7ea7\u7684\u793e\u4ea4\u5a92\u4f53\u6d3b\u52a8\u65f6\uff0c\u4f60\u4f1a\u53d1\u73b0\u5979\u8eba\u5728\u540a\u5e8a\u4e0a\uff0c\u624b\u91cc\u62ff\u7740\u4e00\u672c\u53f2\u8bd7\u5947\u5e7b\u5c0f\u8bf4\u3002\u67e5\u770bMegan Marrs\u7684\u5176\u4ed6\u6587\u7ae0<\/p>\n
\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae06\u4e2a\u6709\u6548\u7684\u5408\u4f5c\u4f19\u4f34\u8425\u9500\u6280\u5de7(\u9644\u4f8b\u5b50)<\/p>\n
\u5b66\u4e60\u5982\u4f55(\u6216\u4e0d\u5982\u4f55)\u4e0e\u5176\u4ed6\u4f01\u4e1a\u5408\u4f5c\uff0c\u4ee5\u589e\u52a0\u4f60\u7684\u66dd\u5149\u7387\u548c\u5efa\u7acb\u4f60\u7684\u58f0\u8a89\u3002<\/p>\n
64\u4e2a\u7b80\u5355\u800c\u6709\u521b\u610f\u768411\u6708\u8425\u9500\u60f3\u6cd5(+\u4f8b\u5b50!)<\/p>\n
\u554a,11\u6708\u3002\u590f\u5929\u65e9\u5df2\u8fc7\u53bb\uff0c\u611f\u89c9\u79cb\u5929\u624d\u521a\u521a\u5f00\u59cb\uff0c\u7136\u800c\u51ac\u5929\u548c\u8282\u65e5\u7684\u6c14\u6c1b\u5f00\u59cb\u6162\u6162\u88ad\u6765\uff0c\u6709\u70b9\u50cf\u5ba2\u4eba\u5728\u4f60\u7684\u6d3e\u5bf9\u5f00\u59cb\u524d\u5c31\u5230\u4e86\uff0c\u800c\u4f60\u8fd8\u6ca1\u6709\u5b8c\u5168\u51c6\u5907\u597d\u3002\u9664\u4e86\u8fd9\u4e0d\u662f\u4e00\u4e2a\u6d3e\u5bf9\uff0c\u8fd9\u662f\u4f60\u7684\u751f\u610f\uff0c\u4f60\u8bd5\u56fe\u5934\u8111\u98ce\u66b4\u521b\u9020\u6027\u7684\u65b9\u6cd5[\u2026]<\/p>\n
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