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Kirk Williams\u79f0\u4e4b\u4e3a\u201c\u4f18\u5316\u6b7b\u4ea1\u7684\u6240\u6709\u4ea7\u54c1\u9677\u9631\u201d\uff0c\u6211\u8ba4\u4e3a\u8fd9\u662f\u4e00\u4e2a\u5408\u9002\u7684\u540d\u5b57\u3002<\/p>\n
4\u3002\u9519\u8bef\u9009\u62e9\u201c\u76ee\u6807\u548c\u51fa\u4ef7\u201d(RLSA)\u5f53\u4f7f\u7528\u540d\u5b57\u53ef\u6015\u7684\u641c\u7d22\u5e7f\u544a\u518d\u8425\u9500\u5217\u8868(RLSA)\u65f6\uff0c\u4f60\u53ef\u4ee5\u5728\u4e24\u79cd\u8bbe\u7f6e\u4e4b\u95f4\u8fdb\u884c\u9009\u62e9\u3002\u4f60\u9009\u62e9\u54ea\u4e00\u4e2a\u53d6\u51b3\u4e8e\u4f60\u60f3\u8981\u5b8c\u6210\u4ec0\u4e48\u3002\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u4f60\u4f1a\u9009\u62e9Target\u548cbid\u9009\u9879\uff0c\u5f53\u4f60\u7784\u51c6\u66f4\u901a\u7528\u7684\u5173\u952e\u8bcd\uff0c\u6216\u8005\u5982\u679c\u4f60\u60f3\u6839\u636e\u7528\u6237\u4ee5\u524d\u7684\u884c\u4e3a\u6765\u5b9a\u5236\u5e7f\u544a\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528Bid only\u9009\u9879\u4f5c\u4e3a\u73b0\u6709\u5e7f\u544a\u7ec4\u7684\u8986\u76d6\u5c42\uff0c\u4ee5\u63d0\u9ad8\u7279\u5b9a\u7528\u6237\u7684\u51fa\u4ef7\u3002\u77e5\u9053\u8fd9\u4e24\u4e2a\u9009\u9879\u4e4b\u95f4\u7684\u533a\u522b\u5f88\u91cd\u8981\uff0c\u56e0\u4e3a\u9009\u62e9\u9519\u8bef\u7684\u9009\u9879\u53ef\u80fd\u4f1a\u8ba9\u4f60\u7784\u51c6\u975e\u5e38\u901a\u7528\u7684\u5173\u952e\u5b57\u800c\u6ca1\u6709\u53d7\u4f17\u5e94\u7528\uff0c\u6216\u8005\u5982\u679c\u4f60\u9009\u62e9Target\u800c\u4e0d\u662fbid only\uff0c\u4f60\u53ef\u80fd\u6700\u7ec8\u4f1a\u5207\u65ad\u6240\u6709\u73b0\u6709\u6d3b\u52a8\u7684\u65b0\u6d41\u91cf\u3002\u5982\u679c\u4f60\u6253\u7b97\u5efa\u7acb\u4e00\u4e2a\u53ea\u51fa\u4ef7\u7684\u6d3b\u52a8\uff0c\u4e0d\u5c0f\u5fc3\u5efa\u7acb\u4e86\u4e00\u4e2a\u76ee\u6807\u548c\u51fa\u4ef7\u7684\u5e7f\u544a\u7ec4\uff0c\u4f60\u4f1a\u770b\u5230\u6765\u81ea\u5e7f\u544a\u7ec4\u7684\u6d41\u91cf\u6025\u5267\u51cf\u5c11\uff0c\u56e0\u4e3a\u4f60\u628a\u4f60\u7684\u53d7\u4f17\u7f29\u5c0f\u5230\u53ea\u6709\u56de\u8bbf\u8bbf\u95ee\u8005\u3001\u4e70\u5bb6\u6216\u4efb\u4f55\u4f60\u9009\u62e9\u7684\u53d7\u4f17\u3002\u5982\u679c\u4e0d\u53ca\u65f6\u53d1\u73b0\uff0c\u8fd9\u5c06\u5bfc\u81f4\u4e00\u6bb5\u65f6\u95f4\u7684\u4e25\u91cd\u652f\u51fa\u4e0d\u8db3\uff0c\u8fd9\u53ef\u80fd\u662f\u4e00\u4e2a\u4e0e\u8fc7\u5ea6\u652f\u51fa\u4e00\u6837\u5927\u7684\u95ee\u9898\u3002<\/p>\n
\u8fd9\u662f\u4e00\u4e2a\u53ef\u6015\u7684\u9519\u8bef\uff0c\u56e0\u4e3a\u592a\u5bb9\u6613\u72af\u3002\u8be5\u9009\u9879\u8bbe\u7f6e\u5728\u5e7f\u544a\u7ec4\u7ea7\u522b\uff0c\u901a\u5e38\u9700\u8981\u901a\u8fc7AdWords\u7f16\u8f91\u5668\u6279\u91cf\u5b8c\u6210\u3002\u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\uff0c\u60a8\u53ef\u4ee5\u4ece\u4e00\u4e2a\u7ec4\u590d\u5236\u89c2\u4f17\u5e76\u5c06\u5176\u7c98\u8d34\u5230\u6240\u6709\u7ec4\u3002\u4f46\u95ee\u9898\u6765\u4e86:\u5373\u4f7f\u4f60\u590d\u5236\u4e86\u53d7\u4f17(\u548c\u76f8\u5173\u7684\u51fa\u4ef7)\uff0c\u4f60\u4e5f\u6ca1\u6709\u590d\u5236\u76ee\u6807\u8bbe\u7f6e\u3002\u8fd9\u662f\u6211experience\u6709\u65f6\u4f60\u4f1a\u53d1\u73b0\u4f60\u7684\u4e00\u4e9b\u5e7f\u544a\u7ec4\u8bbe\u7f6e\u4e3a\u76ee\u6807\u548c\u51fa\u4ef7\uff0c\u800c\u5176\u4f59\u7684\u8bbe\u7f6e\u4e3a\u4ec5\u6309\u4f60\u7684\u610f\u613f\u51fa\u4ef7\u3002\u5f53\u4f60\u5c06\u53d7\u4f17\u7c98\u8d34\u5230\u6240\u6709\u5e7f\u544a\u7ec4\u65f6\uff0c\u6211\u5efa\u8bae\u4f60\u68c0\u67e5\u7f16\u8f91\u5668\u4e2d\u7684\u53d7\u4f17\u533a\u57df\uff0c\u4ee5\u786e\u4fdd\u6240\u6709\u5185\u5bb9\u90fd\u8bbe\u7f6e\u4e3a\u4ec5\u51fa\u4ef7\uff0c\u5982\u4e0b\u56fe\u6240\u793a:<\/p>\n
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Frederik Hyldig\u662fs360\u7684\u641c\u7d22\u4e13\u5bb6\uff0cs360\u662f\u4e39\u9ea6\u9886\u5148\u7684\u641c\u7d22\u673a\u6784\u4e4b\u4e00\u3002\u4ed6\u76ee\u524d\u6b63100%\u4e13\u6ce8\u4e8e\u4e0d\u65ad\u53d8\u5316\u7684\u8c37\u6b4cAdWords\u5e73\u53f0\u3002\u5728\u9886\u82f1\u6216\u4ed6\u7684\u4e2a\u4eba\u7f51\u7ad9\u4e0a\u5173\u6ce8\u4ed6\u3002<\/p>\n
\n
\u201c\u9082\u9005\u4f5c\u8005\u201d<\/p>\n
WordStream\u7684\u5ba2\u5ea7\u4f5c\u8005\u662f\u5728\u7ebf\u8425\u9500\u793e\u533a\u7684\u4e13\u5bb6\u3001\u4f01\u4e1a\u5bb6\u548c\u5145\u6ee1\u6fc0\u60c5\u7684\u4f5c\u5bb6\uff0c\u4ed6\u4eec\u4e3a\u6211\u4eec\u7684\u535a\u5ba2\u5e26\u6765\u4e86\u5e7f\u6cdb\u8bdd\u9898\u7684\u4e0d\u540c\u89c2\u70b9\u3002<\/p>\n
\u53c2\u89c1\u5ba2\u5ea7\u4f5c\u8005<\/p>\n
\u7684\u5176\u4ed6\u6587\u7ae0\uff0c\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae08\u79cd\u806a\u660e\u7684\u65b9\u6cd5\u5728\u8c37\u6b4c\u5e7f\u544a\u7ade\u4e89(\u4e0d\u63d0\u9ad8\u51fa\u4ef7)\u8fd9\u91cc\u67098\u4e2a\u7b56\u7565\u548c24\u4e2a\u6218\u672f\uff0c\u4f60\u53ef\u4ee5\u5728\u51fa\u4ef7\u4e4b\u524d\u505a\u3002<\/p>\n
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