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# 2\u3002\u4f60\u7684\u90ae\u4ef6\u53ef\u80fd\u6709\u4ee4\u4eba\u96be\u4ee5\u7f6e\u4fe1\u7684\u6253\u5f00\u7387\uff0c\u4f46\u5982\u679c\u5b83\u4eec\u6ca1\u6709\u5305\u542b\u4e00\u4e2a\u4ee4\u4eba\u4fe1\u670d\u7684\u884c\u52a8\u547c\u5401(CTA)\uff0c\u4f60\u5c31\u6d6a\u8d39\u4e86\u4e00\u4e2a\u4f1f\u5927\u7684\u6807\u9898\u3002\u56e0\u4e3acta\u662f\u63a8\u52a8\u7535\u5b50\u90ae\u4ef6\u8f6c\u6362\u7684\u6700\u5173\u952e\u7684\u7ec4\u6210\u90e8\u5206\uff0c\u6211\u4eecWordStream\u7684\u56e2\u961f\u6295\u5165\u4e86\u5927\u91cf\u7684\u65f6\u95f4\u548c\u7814\u7a76\u6765\u5236\u4f5c\u6709\u8bf4\u670d\u529b\u7684cta\u3002\u7136\u800c\uff0c\u6211\u4eec\u5e76\u4e0d\u53ea\u662f\u731c\u6d4b\u4ed6\u4eec\u662f\u5426\u4f1a\u8d62\u5f97\u6211\u4eec\u7684\u76ee\u6807\u7528\u6237\u2014\u2014\u6211\u4eec\u4f1a\u8fdb\u884c\u6d4b\u8bd5\u3002\u5728\u8fd9\u4e00\u70b9\u4e0a\uff0c\u6211\u4eec\u7684\u9884\u6d4b\u76f8\u5f53\u4e0d\u9519\uff0c\u4f46\u80af\u5b9a\u6709\u4e00\u4e9b\u65f6\u5019\u6211\u4eec\u4f1a\u9519\u8fc7\u76ee\u6807\u3002\u4e3a\u4e86\u907f\u514d\u8fd9\u4e9b\u4ee4\u4eba\u6cae\u4e27\u7684\u5931\u8d25\uff0c\u6211\u4eec\u73b0\u5728\u6d4b\u8bd5\u6240\u6709\u65b0\u7684CTA\/\u63d0\u4f9b\u7684\u60f3\u6cd5\u5728\u6211\u4eec\u4f7f\u7528\u7535\u5b50\u90ae\u4ef6\u767b\u9646\u9875\u3002\u8fd9\u79cd\u7b56\u7565\u7684\u98ce\u9669\u76f8\u5f53\u4f4e\uff0c\u56e0\u4e3a\u5b83\u4e0d\u4f1a\u4e00\u6b21\u51fb\u4e2d\u4e00\u5927\u7fa4\u4eba\u3002\u76f8\u53cd\uff0c\u6211\u4eec\u53ef\u4ee5\u76d1\u63a7\u4ed6\u4eec\u7684\u884c\u4e3a\uff0c\u5982\u679c\u6d4b\u8bd5\u6ca1\u6709\u4ea7\u751f\u79ef\u6781\u7684\u7ed3\u679c\uff0c\u6211\u4eec\u53ef\u4ee5\u8fc5\u901f\u8f6c\u5411\u3002\u51e0\u5e74\u524d\uff0c\u6211\u4eec\u7684CTA\u662f\u201c\u6ce8\u518cWordStream Advisor\u7684\u514d\u8d39\u8bd5\u7528\u201d\u3002\u7edd\u5bf9\u4e0d\u662f\u6700\u4f17\u661f\u4e91\u96c6\u7684\u62a5\u4ef7\uff0c\u4f46\u6211\u4eec\u89c9\u5f97\u5b83\u5b8c\u6210\u5f97\u5f88\u597d\u3002\u7136\u540e\uff0c\u6211\u4eec\u6709\u4e86\u521b\u5efaAdWords Grader\u7684\u7edd\u5999\u60f3\u6cd5\uff0c\u8fd9\u662f\u4e00\u4e2a\u514d\u8d39\u7684\u5de5\u5177\uff0c\u5b83\u53ef\u4ee5\u5206\u6790AdWords\u8d26\u6237\uff0c\u5e76\u5410\u51fa\u4e00\u5f20\u62a5\u544a\u5361\uff0c\u544a\u8bc9\u7528\u6237\u4ed6\u4eec\u8d26\u6237\u7684\u54ea\u4e9b\u90e8\u5206\u9700\u8981\u989d\u5916\u7684\u5173\u6ce8\u3002<\/p>\n
\u6211\u4eec\u975e\u5e38\u6709\u4fe1\u5fc3\uff0c\u201cGet Your FREE Report Today\u201d\u5c06\u662f\u4e00\u4e2a\u66f4\u6709\u5438\u5f15\u529b\u7684CTA\uff0c\u56e0\u4e3a\u8fd9\u4e2a\u63d0\u8bae\u76f4\u63a5\u7b26\u5408\u5927\u591a\u6570\u4eba\u6240\u5bfb\u627e\u7684\u5e2e\u52a9\uff0c\u4f46\u5f88\u591a\u4eba\u5bf9\u8fd9\u4e2a\u6539\u53d8\u6301\u6000\u7591\u6001\u5ea6\u3002\u6211\u4eec\u77e5\u9053\u5c06\u5176\u5168\u9762\u63a8\u5e7f\u662f\u4e00\u9879\u5192\u9669\u7684\u4e3e\u63aa\uff0c\u6240\u4ee5\u6211\u4eec\u9009\u62e9\u901a\u8fc7\u4ed8\u8d39\u641c\u7d22\u6d3b\u52a8\u6765\u8bd5\u6c34\u3002\u57285\u500d\u7684\u8f6c\u5316\u7387\u4e0b\uff0c\u7ed3\u679c\u975e\u5e38\u51fa\u8272\uff0c\u6211\u4eec\u62e5\u6709\u6240\u6709\u7684\u6570\u636e\u6211\u4eec\u9700\u8981\u5f97\u5230\u6279\u51c6\uff0c\u5728\u6211\u4eec\u7684\u7535\u5b50\u90ae\u4ef6\u6d3b\u52a8\u4e2d\u63d0\u4f9b\u5b83\u3002<\/p>\n
# 3\u3002\u57fa\u4e8e\u8eab\u4efd\u7684PPC\u5e7f\u544a\u73b0\u5728\u975e\u5e38\u6d41\u884c\u3002\u4e8b\u5b9e\u4e0a\uff0c\u73b0\u5728\u5b83\u53ef\u4ee5\u5728\u5404\u79cd\u7f51\u7edc\u4e0a\u4f7f\u7528\uff0c\u6211\u4eec\u7684\u521b\u59cb\u4ebaLarry Kim\u751a\u81f3\u8bf4\u8fd9\u662f\u201c\u5f53\u4ecaPPC\u9886\u57df\u53d1\u751f\u7684\u6700\u91cd\u8981\u7684\u8d8b\u52bf\u3002\u201d\u6211\u5fc5\u987b\u627f\u8ba4\uff0c\u6211\u503e\u5411\u4e8e\u540c\u610f\u3002\u8fd9\u662fPPC\u548c\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7684\u5b8c\u7f8e\u7ed3\u5408\u3002\u5e7f\u544a\u5546\u53ef\u4ee5\u5c06\u76ee\u6807\u90ae\u4ef6\u5217\u8868\u4e0a\u4f20\u5230AdWords, Twitter\u548cFacebook\uff0c\u5e76\u63d0\u4f9b\u5e7f\u544a\/\u5efa\u7acb\u4e13\u95e8\u4e3a\u6f5c\u5728\u5ba2\u6237\u7fa4\u4f53\u5b9a\u5236\u7684\u62a5\u4ef7\u3002\u5982\u679c\u4f60\u76ee\u524d\u6b63\u5728\u8fdb\u884c\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\uff0c\u4f60\u53ef\u80fd\u5df2\u7ecf\u6839\u636e\u5176\u8d2d\u4e70\u8fc7\u7a0b\u7684\u9636\u6bb5\u5c06\u5176\u5212\u5206\u4e3a\u7279\u5b9a\u7684\u7ec4(\u4f60\u53ef\u4ee5\u5728\u4f60\u7684PPC\u6d3b\u52a8\u4e2d\u91cd\u7528\u8fd9\u4e9b\u5217\u8868\uff0c\u77a7\uff0c\u4f60\u5df2\u7ecf\u4ece\u8bbe\u7f6e\u8fc7\u7a0b\u4e2d\u8282\u7701\u4e86\u5927\u91cf\u65f6\u95f4!<\/p>\n
# 4\u3002\u5229\u7528\u518d\u8425\u9500\u5e7f\u544a\u628a\u4f60\u7684\u62a5\u4ef7\u6253\u5230<\/p>\n
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\u8bc4\u8bba<\/p>\n
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