\u7231\u5b83\u6216\u6068\u5b83\uff0c\u6ca1\u6709\u4eba\u80fd\u79bb\u5f00Facebook\u3002\u4ece\u8be5\u7f51\u7ad9\u5728\u4e2d\u56fd\u65e5\u76ca\u589e\u957f\u7684\u5730\u4e0b\u4eba\u6c14(\u8be5\u7f51\u7ad9\u5728\u4e2d\u56fd\u88ab\u7981)\u5230\u5927\u7ea630%\u7684\u7f8e\u56fd\u6210\u5e74\u4eba\u4eceFacebook\u83b7\u53d6\u65b0\u95fb\uff0c\u8fd9\u4e2a\u793e\u4ea4\u5a92\u4f53\u5de8\u5934\u7684\u5f71\u54cd\u529b\u53ef\u89c1\u4e8e\u7f51\u7edc\u7684\u6bcf\u4e2a\u89d2\u843d\u3002\u6b63\u5982\u4f60\u5bf9\u4e16\u754c\u4e0a\u6700\u53d7\u6b22\u8fce\u7684\u793e\u4ea4\u5a92\u4f53\u7f51\u7ad9\u6240\u671f\u5f85\u7684\u90a3\u6837\uff0cFacebook\u6709\u4e00\u4e2a\u8ff7\u4eba\u7684\u6545\u4e8b\u2014\u2014\u8fd8\u6709\u5f88\u591a\u53ef\u80fd\u4f1a\u8ba9\u4f60\u60ca\u8bb6\u7684\u7410\u4e8b\u3002\u4ee5\u4e0b\u662f\u5173\u4e8eFacebook\u768421\u4e2a\u60ca\u4eba\u4e8b\u5b9e\uff0c\u5b83\u4eec\u5c06\u8bc1\u660e\u8fd9\u4e2a\u7f51\u7ad9\u5230\u5e95\u6709\u591a\u4e86\u4e0d\u8d77\uff0c\u4e5f\u53ef\u80fd\u8ba9\u6211\u4eec\u5bf9\u624e\u514b\u4f2f\u683c\u548c\u4ed6\u5728\u95e8\u6d1b\u5e15\u514b\u7684\u56e2\u961f\u7684\u672a\u6765\u6709\u4e00\u4e2a\u521d\u6b65\u7684\u4e86\u89e3\u3002<\/p>\n
\u60f3\u8981\u66f4\u591aFacebook\u63d0\u793a?\u4e0b\u8f7d\u6211\u4eec\u7684\u514d\u8d39\u6307\u5357!44\u4e2a\u795e\u8bdd\u822c\u7684Facebook\u5e7f\u544a\u6280\u5de7\u548c\u795e\u5947\u7684\u8425\u9500\u6280\u5de7\u963f\u5c14\u00b7\u5e15\u897f\u8bfa(Al Pacino)\u662fFacebook\u4e0a\u7684\u7b2c\u4e00\u4e2a\u201c\u9762\u5b54\u201d\u3002\u5728\u8fd9\u4e2a\u7f51\u7ad9\u7684\u65e9\u671f\u8fed\u4ee3\u4e2d\uff0c\u663e\u793a\u7684\u662f\u4e00\u4e2a\u7537\u4eba\u7684\u8138\u9690\u85cf\u5728\u4e8c\u8fdb\u5236\u4ee3\u7801\u540e\u9762\u7684\u6807\u9898\u56fe\u50cf\u3002\u8fd9\u540d\u7537\u5b50\u7684\u8eab\u4efd\u5c1a\u4e0d\u6e05\u695a\uff0c\u4f46\u540e\u6765\u4eba\u4eec\u53d1\u73b0\uff0c\u8fd9\u662f\u8457\u540d\u6f14\u5458\u963f\u5c14\u00b7\u5e15\u897f\u8bfa\u7684\u8138\u3002<\/p>\n
2\u3002\u8d1d\u5b9d(PayPal)\u8054\u5408\u521b\u59cb\u4eba\u5f7c\u5f97\u2022\u6cf0\u5c14(Peter Thiel)\u662f\u9996\u4e2a\u652f\u6301Facebook\u7684\u4e3b\u8981\u6295\u8d44\u8005\u3002\u6cf0\u5c14\u662f\u521b\u4e1a\u548c\u98ce\u9669\u6295\u8d44\u754c\u7684\u6770\u51fa\u4eba\u7269\uff0c\u4ed6\u770b\u5230\u4e86\u7f51\u7ad9\u7684\u6f5c\u529b\uff0c\u5e76\u57282004\u5e74\u5411\u8fd9\u5bb6\u5e74\u8f7b\u7684\u516c\u53f8\u6295\u8d44\u4e8650\u4e07\u7f8e\u5143\u3002\u8482\u5c14\u540e\u6765\u4ee5\u8d85\u8fc710\u4ebf\u7f8e\u5143\u7684\u4ef7\u683c\u51fa\u552e\u4e86\u4ed6\u5728\u8be5\u516c\u53f8\u7684\u80a1\u4efd\u3002(\u6e90)<\/p>\n
3\u3002\u8096\u6069\u00b7\u5e15\u514b\u662f\u73b0\u5df2\u4e0d\u590d\u5b58\u5728\u7684\u97f3\u4e50\u5206\u4eab\u7f51\u7ad9Napster\u7684\u8054\u5408\u521b\u59cb\u4eba\uff0c\u4ed6\u6700\u521d\u4ee520\u4e07\u7f8e\u5143\u7684\u4ef7\u683c\u83b7\u5f97\u4e86facebook.com\u7684\u57df\u540d\u3002\u5e15\u514b\u662f\u91cd\u65b0\u547d\u540d\u7f51\u7ad9\u7684\u63a8\u52a8\u529b\u91cf\uff0c\u968f\u7740\u7f51\u7ad9\u7684\u6d41\u884c\uff0c\u4ed6\u7684\u5f71\u54cd\u529b\u975e\u5e38\u5927\u3002(\u6e90)<\/p>\n
4\u3002\u4e00\u4e2a\u53eb\u505aWirehog\u7684\u70b9\u5bf9\u70b9\u6587\u4ef6\u5171\u4eab\u7cfb\u7edf\u66fe\u7ecf\u662fFacebook\u7684\u6838\u5fc3\u529f\u80fd\u3002\u5f53Thefacebook.com\u7684\u7528\u6237\u8fbe\u523050\u4e07\u5de6\u53f3\u65f6\uff0c\u9a6c\u514b\u00b7\u624e\u514b\u4f2f\u683c\u5f15\u5165\u4e86P2P\u6587\u4ef6\u5171\u4eab\u7cfb\u7edf\uff0c\u5e76\u4e00\u5ea6\u76f8\u4fe1\u8fd9\u5c06\u6210\u4e3a\u8be5\u7f51\u7ad9\u7684\u6838\u5fc3\u7ec4\u6210\u90e8\u5206\u30022006\u5e74\uff0c\u7531\u4e8e\u62c5\u5fc3\u4fb5\u72af\u7248\u6743\u53ef\u80fd\u5e26\u6765\u7684\u6cd5\u5f8b\u540e\u679c\uff0cWirehog\u9000\u51fa\u4e86\u5e02\u573a\u3002(\u6e90)<\/p>\n
5\u3002\u9a6c\u514b\u00b7\u624e\u514b\u4f2f\u683c\u60a3\u6709\u7ea2\u7eff\u8272\u76f2\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48Facebook\u7684\u4e3b\u914d\u8272\u65b9\u6848\u662f\u84dd\u8272\u7684\u2014\u2014\u5f53\u7136\uff0c\u84dd\u8272\u4e5f\u4e0e\u4fe1\u4efb\u548c\u5b89\u5168\u7d27\u5bc6\u76f8\u5173\uff0c\u8fd9\u4e24\u4e2a\u6982\u5ff5\u5bf9\u4e8e\u8ba9\u4eba\u4eec\u81ea\u613f\u653e\u5f03\u81ea\u5df1\u7684\u4e2a\u4eba\u4fe1\u606f\u81f3\u5173\u91cd\u8981\u3002<\/p>\n
6\u3002Facebook\u7684\u201c\u559c\u6b22\u201d\u6309\u94ae\u66fe\u7ecf\u662f\u201c\u5f88\u68d2\u201d\u6309\u94ae\u3002Facebook\u5de5\u7a0b\u5e08\u5b89\u5fb7\u9c81\u00b7\u535a\u65af\u6c83\u601d\u8bf4\uff0c\u4ed6\u548c\u5176\u4ed6\u5de5\u7a0b\u5e08\u5bf9\u201cAwesome\u201d\u6309\u94ae\u5f88\u611f\u5174\u8da3\uff0c\u4f46\u8fd9\u4e2a\u60f3\u6cd5\u6700\u7ec8\u57282007\u5e74\u88ab\u624e\u514b\u4f2f\u683c\u5426\u51b3\u4e86\u3002\u8be5\u7f51\u7ad9\u6700\u7ec8\u51b3\u5b9a\u4f7f\u7528\u201c\u559c\u6b22\u201d\u6309\u94ae\uff0c\u535a\u65af\u6c83\u601d\u8bf4\uff0c\u8fd9\u4e00\u51b3\u5b9a\u53d7\u5230\u4e86\u660e\u663e\u7684\u51b7\u6de1\u3002(\u6e90)<\/p>\n
7\u3002Facebook\u5728\u5176\u670d\u52a1\u5668\u4e0a\u5b58\u50a8\u4e86\u5927\u7ea6300 pb\u7684\u7528\u6237\u6570\u636e\u30021\u62cd\u5b57\u8282\u4e2d\u6709100\u4e07\u5146\u5b57\u8282\u3002\u4ece\u6709\u8bb0\u8f7d\u7684\u5386\u53f2\u5f00\u59cb\uff0c\u6240\u6709\u5df2\u77e5\u8bed\u8a00(\u5305\u62ec\u62c9\u4e01\u8bed\u548c\u5176\u4ed6\u5386\u53f2\u8bed\u8a00)\u7684\u4eba\u7c7b\u5168\u90e8\u4e66\u9762\u4f5c\u54c1\uff0c\u5927\u7ea6\u536050\u62cd\u5b57\u8282\u3002\u60f3\u4e00\u4e0b\u3002(\u6e90)<\/p>\n
8\u30022014\u5e74\uff0cFacebook\u636e\u79f0\u5bf9\u5168\u7403\u7ecf\u6d4e\u7684\u5f71\u54cd\u7ea6\u4e3a2270\u4ebf\u7f8e\u5143\u3002\u7136\u800c\uff0c\u8fd9\u4e00\u7edf\u8ba1\u6570\u636e(\u53ca\u5176\u80cc\u540e\u7684\u65b9\u6cd5)\u53d7\u5230\u4e86\u51e0\u4f4d\u8457\u540d\u7ecf\u6d4e\u5b66\u5bb6\u7684\u8d28\u7591\u3002\u65e0\u8bba\u4f60\u662f\u5426\u8d2d\u4e70Facebook\u7684\u6570\u636e\uff0c\u6beb\u65e0\u7591\u95ee\uff0cFacebook\u5df2\u7ecf\u5bf9\u4e16\u754c\u5404\u5730\u7684\u7ecf\u6d4e\u4ea7\u751f\u4e86\u4e25\u91cd\u7684\u5f71\u54cd\u3002(\u6e90)<\/p>\n
9\u3002Facebook\u7684\u7528\u6237\u7fa4\u4ee5\u6bcf\u79d2\u949f8\u4eba\u7684\u901f\u5ea6\u589e\u957f\uff0c\u5373\u6bcf15\u5206\u949f7246\u4eba\u3002\u4e00\u4e9b\u5531\u53cd\u8c03\u7684\u4eba\u5df2\u7ecf\u9884\u8a00Facebook\u5373\u5c06\u6d88\u4ea1\uff0c\u4f46\u9664\u4e86\u62e5\u6709\u4e16\u754c\u4e0a\u6700\u5927\u7684\u793e\u4ea4\u7f51\u7edc\u7528\u6237\u7fa4\u4e4b\u5916\uff0c\u8fd9\u4e00\u6570\u636e\u8bc1\u660eFacebook\u4ecd\u5728\u589e\u957f\u3002(\u6e90)<\/p>\n
10\u30022015\u5e74\uff0cFacebook\u62e5\u6709\u5168\u740322%\u7684\u79fb\u52a8\u4e92\u8054\u7f51\u5e7f\u544a\u6536\u5165\u3002\u8fd9\u610f\u5473\u7740\u51e0\u4e4e\u5360\u6240\u6709\u5e7f\u544a\u6536\u5165\u7684\u56db\u5206\u4e4b\u4e00\u79fb\u52a8\u4e92\u8054\u7f51\u5e7f\u544a\u7684\u6536\u5165\u90fd\u6d41\u5411\u4e86Facebook\u3002<\/p>\n
11\u3002\u7f8e\u56fd\u6210\u5e74Facebook\u7528\u6237\u5c0668%\u7684\u79fb\u52a8\u8bbe\u5907\u65f6\u95f4\u82b1\u5728\u5e94\u7528\u4e0a\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c2013\u5e74Facebook\u4e0a\u53ea\u6709\u5927\u7ea68400\u4e2a\u5e94\u7528\u5e7f\u544a\u5546\uff0c\u800c\u8fd98400\u4e2a\u5e7f\u544a\u5546\u4ec5\u5728\u90a3\u4e00\u5e74\u5c31\u5e26\u6765\u4e86\u8d85\u8fc71.45\u4ebf\u7684\u5e94\u7528\u5b89\u88c5\u91cf\u3002(\u6e90)<\/p>\n
12\u3002\u73b0\u5728Facebook\u4e0a\u7684\u6d3b\u8dc3\u5e7f\u544a\u5546\u8d85\u8fc7200\u4e07\u3002Facebook\u5e7f\u544a\u7684\u53d7\u6b22\u8fce\u7a0b\u5ea6\u3001\u5f71\u54cd\u529b\u548c\u6210\u672c\u6548\u76ca\u5df2\u7ecf\u4f7f\u8be5\u7f51\u7ad9\u6210\u4e3a\u4e16\u754c\u4e0a\u6700\u53d7\u6b22\u8fce\u7684\u5728\u7ebf\u5e7f\u544a\u5e73\u53f0\u4e4b\u4e00\uff0c\u800c\u4e14\u5b83\u7684\u4e0a\u5347\u8f68\u8ff9\u4f3c\u4e4e\u8fd8\u5c06\u7ee7\u7eed\u3002(\u6e90)<\/p>\n
13\u3002Facebook\u9488\u5bf9\u5b9a\u5236\u53d7\u4f17\u7684\u5e7f\u544a\u6bd4\u57fa\u4e8e\u5174\u8da3\u6216\u5206\u7c7b\u7684\u5e7f\u544a\u5e73\u5747\u6bcf\u70b9\u51fb\u6210\u672c\u4f4e14%\uff0c\u6bcf\u8f6c\u6362\u6210\u672c\u4f4e64%\u3002\u6b64\u5916\uff0c\u4f7f\u7528\u5b9a\u5236\u53d7\u4f17\u5b9a\u4f4d\u7684Facebook\u5e7f\u544a\u7684\u8f6c\u5316\u7387\u6bd4\u4ec5\u4f7f\u7528\u4eba\u53e3\u5b9a\u4f4d\u7684\u5e7f\u544a\u9ad8387%\u3002<\/p>\n
14\u3002\u6bcf\u70b9\u51fb\u6210\u672c\u6700\u4f4e\u7684Facebook\u5e7f\u544a\u5f62\u5f0f\u662fSponsored Page Action Story\u683c\u5f0f\uff0c\u5176\u5e73\u5747CPC\u4ec5\u4e3a0.11\u7f8e\u5143\u3002CPC\u6700\u9ad8\u7684\u5e7f\u544a\u5f62\u5f0f\u662f\u201c\u8d5e\u52a9\u5e94\u7528\u884c\u52a8\u6545\u4e8b\u201d\uff0c\u5e73\u5747CPC\u4e3a0.58\u7f8e\u5143\u3002(\u6e90)<\/p>\n
15\u3002\u70b9\u51fb\u7387\u6700\u9ad8\u7684Facebook\u5e7f\u544a\u5f62\u5f0f\u662f\u201c\u8d5e\u52a9\u5730\u70b9\u7b7e\u5230\u6545\u4e8b\u201d(Sponsored Place Check-In – Story)\uff0c\u5e73\u5747CTR\u4e3a3.2%\u3002\u70b9\u51fb\u7387\u6700\u4f4e\u7684\u5e7f\u544a\u683c\u5f0f\u662fInline Like\u683c\u5f0f\uff0c\u5e73\u5747\u70b9\u51fb\u7387\u4e3a0.03%\u3002(\u51fa\u5904\u540c\u4e0a)<\/p>\n
16\u3002Facebook\u5728\u7f8e\u56fd\u548c\u52a0\u62ff\u5927\u7684\u5e73\u5747\u6536\u5165\u4e3a\u6bcf\u540d\u7528\u62375.85\u7f8e\u5143\u3002\u8fd9\u4e24\u4e2a\u56fd\u5bb6\u7684\u6708\u6d3b\u8dc3\u7528\u6237\u6570\u91cf\u4e5f\u4f4d\u5c45\u4e16\u754c\u524d\u5217\uff0c\u8fd9\u4f7f\u5f97\u5317\u7f8e\u6210\u4e3aFacebook\u81f3\u5173\u91cd\u8981\u7684\u5e02\u573a\u3002(\u6e90)<\/p>\n
17\u3002Facebook\u6bcf\u5206\u949f\u7684\u505c\u673a\u8d39\u7528\u7ea6\u4e3a24420\u7f8e\u5143\u30022014\u5e748\u6708\u6301\u7eed19\u5206\u949f\u7684\u201c\u957f\u65f6\u95f4\u201d\u5b95\u673a\u8ba9\u8be5\u516c\u53f8\u635f\u5931\u4e86\u8fd142.7\u4e07\u7f8e\u5143\u2014\u2014\u5f53Facebook\u5b95\u673a\u65f6\uff0c\u4f60\u4ee5\u4e3a\u4f60\u751f\u6c14\u4e86\u3002<\/p>\n
18\u5c81\u3002\u5728\u7f8e\u56fd\u4e1c\u90e8\u6807\u51c6\u65f6\u95f4\u665a\u4e0a10\u70b9\u5230\u665a\u4e0a11\u70b9\u53d1\u5e03\u7684\u5e16\u5b50\u6bd4\u5728\u4e00\u5929\u4e2d\u7684\u5176\u4ed6\u65f6\u95f4\u53d1\u5e03\u7684\u5e16\u5b50\u5e73\u5747\u591a\u6536\u5230\u5927\u7ea688%\u7684\u4ea4\u4e92\u3002\u6b64\u5916\uff0c\u4ee5\u95ee\u9898\u7ed3\u5c3e\u7684\u5e16\u5b50\u5c06\u4e0e\u8fd9\u4e9b\u5e16\u5b50\u7684\u4e92\u52a8\u5e73\u5747\u63d0\u9ad8\u4e86162%\u3002(\u6e90)<\/p>\n
19\u30022014\u5e749\u6708\uff0cFacebook\u7528\u6237\u6bcf\u5929\u89c2\u770b\u7684\u89c6\u9891\u603b\u6570\u8fbe\u523010\u4ebf\u6b21\u3002\u5982\u4eca\uff0c\u8fd9\u4e00\u6570\u5b57\u5df2\u8d85\u8fc740\u4ebf\uff0c\u5176\u4e2d75%\u7684\u89c6\u9891\u89c2\u770b\u53d1\u751f\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u3002(\u6e90)<\/p>\n
20\u3002\u89c6\u9891\u662fFacebook\u4e0a\u5206\u4eab\u6700\u591a\u7684\u5185\u5bb9\u7c7b\u578b\u3002\u5e73\u5747\u800c\u8a00\uff0c\u6bcf\u4e2a\u89c6\u9891\u7684\u5206\u4eab\u91cf\u4e3a89.5\u6b21\uff0c\u660e\u663e\u9ad8\u4e8e\u7167\u7247\u6216\u57fa\u4e8e\u6587\u672c\u7684\u5e16\u5b50\u3002(\u6e90)<\/p>\n
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