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\u8c37\u6b4c\u5728\u81ea\u52a8\u5316\u9886\u57df\u7684\u6700\u65b0\u5c1d\u8bd5\uff0cPerformance Max Campaigns\u4e8e\u53bb\u5e7411\u6708\u53d1\u5e03\uff0c\u88ab\u8ba4\u4e3a\u662f\u5e73\u53f0\u4e0a\u6570\u5b57\u5e7f\u544a\u7684\u4e0b\u4e00\u4e2a\u8fdb\u5316\u6b65\u9aa4\uff0c\u4f46\u5b83\u771f\u7684\u50cf\u5b83\u88ab\u5ba3\u4f20\u7684\u90a3\u6837\u5417?\u66f4\u591a\u7684\u81ea\u52a8\u5316\u662f\u4f60\u6216\u4f60\u7684\u4f01\u4e1a\u6700\u597d\u7684\u51b3\u5b9a\u5417?\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u5c06\u5206\u89e3:<\/p>\n
\u8c37\u6b4cAds Performance Max\u662f\u4ec0\u4e48\u4ee5\u53ca\u5b83\u662f\u5982\u4f55\u5de5\u4f5c\u7684\u3002Performance Max\u6d3b\u52a8\u7684\u5229\u4e0e\u5f0a\u3002\u4ece\u81ea\u52a8\u5316\u65f6\u4ee3\u7684\u89d2\u5ea6\u6765\u770b\u5f85\u8fd9\u4e00\u6218\u5f79\u7c7b\u578b\u3002\u4ec0\u4e48\u662f\u8c37\u6b4c\u5e7f\u544a\u6027\u80fd\u6700\u5927\u5316\u6d3b\u52a8?<\/p>\n
Performance Max\u662f\u8c37\u6b4c\u5e7f\u544a\u4e2d\u7684\u4e00\u4e2a\u6d3b\u52a8\u7c7b\u578b\uff0c\u5728\u8fd9\u91cc\u4f60\u5b9a\u4e49\u4e00\u4e2a\u76ee\u6807\uff0c\u5e76\u63d0\u4f9b\u5173\u4e8e\u4f60\u6240\u505a\u5e7f\u544a\u7684\u6240\u6709\u8d44\u4ea7\u548c\u4fe1\u606f\uff0c\u8c37\u6b4c\u7136\u540e\u81ea\u52a8\u751f\u6210\u5e7f\u544a\uff0c\u53ef\u4ee5\u670d\u52a1\u4e8e\u6240\u6709\u53ef\u7528\u7684\u4f4d\u7f6e\u3002\u8fd9\u610f\u5473\u7740\u4f60\u53ef\u4ee5\u5728\u641c\u7d22\u3001\u5730\u56fe\u3001\u663e\u793a\u3001YouTube\u3001Gmail\u548c\u53d1\u73b0\u7f51\u7edc\u4e0a\u8fd0\u884c\u5e7f\u544a\uff0c\u6240\u6709\u8fd9\u4e9b\u90fd\u6765\u81ea\u4e00\u4e2a\u5355\u4e00\u7684\u6d3b\u52a8\u3002<\/p>\n<\/p>\n
Performance Max\u6d3b\u52a8\u5982\u4f55\u5de5\u4f5c?<\/p>\n
Performance Max\u5b9e\u8d28\u4e0a\u5c06\u54cd\u5e94\u5f0f\u5e7f\u544a\u548c\u667a\u80fd\u6d3b\u52a8\u63d0\u9ad8\u5230\u4e00\u4e2a\u65b0\u7684\u6c34\u5e73\uff0c\u5c06\u8fd9\u4e9b\u529f\u80fd\u90fd\u96c6\u4e2d\u5728\u4e00\u4e2a\u5730\u65b9\u3002\u4e3a\u4e86\u8fd0\u884c\u5b83\u4eec\uff0c\u60a8\u9700\u8981\u4e3a\u8c37\u6b4c\u63d0\u4f9b\u60a8\u7684:<\/p>\n
\u8425\u9500\u76ee\u6807\u548c\u76ee\u6807\u9884\u7b97\u521b\u610f\u8d44\u4ea7(\u6587\u672c\uff0c\u56fe\u50cf\uff0c\u89c6\u9891)\u5730\u7406\u76ee\u6807\u63d0\u8981(\u53ef\u9009)\u8c37\u6b4cMy Business\u8c37\u6b4cMerchant Center\u52a8\u6001\u5e7f\u544a\u63d0\u8981\u4e1a\u52a1\u6570\u636e\u63d0\u8981\u89c2\u4f17\u4fe1\u53f7(\u53ef\u9009)\u7b2c\u4e00\u65b9\u89c2\u4f17(\u5217\u8868)\u8c37\u6b4c\u89c2\u4f17(\u624b\u52a8\u5b9a\u5411)<\/p>\n
\u5f53\u4f7f\u7528\u8c37\u6b4c\u5e7f\u544a\u6027\u80fd\u6700\u5927\u5316<\/p>\n
\u5173\u4e8e\u6027\u80fd\u6700\u5927\u5316\u7684\u6700\u5927\u95ee\u9898\u662f\uff0c\u5b83\u662f\u5426\u5e94\u8be5\u53d6\u4ee3\u4ed6\u4eec\u5f53\u524d\u7684\u6d3b\u52a8\uff0c\u6210\u4e3a\u5e10\u6237\u4e2d\u552f\u4e00\u7684\u6027\u80fd\u6765\u6e90\u3002\u6700\u7b80\u5355\u7684\u7b54\u6848\u662f\u5426\u5b9a\u7684\u3002Performance Max\u6700\u597d\u7528\u4f5c\u5bf9\u60a8\u73b0\u6709\u5de5\u4f5c\u7684\u8865\u5145\u3002\u7531\u4e8e\u8fd9\u662f\u4e00\u79cd\u57fa\u4e8e\u76ee\u6807\u7684\u6d3b\u52a8\u7c7b\u578b\uff0c\u5f53\u4f60\u6709\u5177\u4f53\u7684\u8f6c\u6362\u76ee\u6807(\u8f6c\u6362\u76ee\u6807\u662f2021\u5e7411\u6708\u5f00\u59cb\u7684\u4e00\u4e2a\u76f8\u5bf9\u8f83\u65b0\u7684\u529f\u80fd)\uff0c\u6bd4\u5982\u63a8\u52a8\u5728\u7ebf\u9500\u552e\u6216\u4ea7\u751f\u7ebf\u7d22\u65f6\uff0c\u5f53\u4f60\u4e0d\u53d7\u5e7f\u544a\u51fa\u73b0\u5728\u54ea\u4e2a\u6e20\u9053\u7684\u9650\u5236\u65f6\uff0c\u6700\u597d\u4f7f\u7528\u5b83\u3002Dean Long\u5728Performance Max\u7684\u8bc4\u8bba\u4e2d\u8868\u793a\uff0c\u8fd9\u79cd\u6d3b\u52a8\u7c7b\u578b\u4e5f\u6700\u9002\u5408\u90a3\u4e9b\u6ca1\u6709\u65f6\u95f4\u6216\u8d44\u6e90\u4f18\u5316\u6bcf\u4e2a\u6e20\u9053\u7684\u5e7f\u544a\u5546\u3002\u6211\u53d1\u73b0\u4e3a\u4e00\u4e2a\u5730\u70b9\u4f18\u5316\u5404\u79cd\u6d3b\u52a8\u7c7b\u578b\u5f88\u6709\u6311\u6218\u6027\u3002\u6ca1\u6709\u592a\u591a\u7684\u9884\u7b97\uff0c\u4f46\u60f3\u66b4\u9732\u6240\u6709\u8c37\u6b4c\u5e7f\u544a\u5e93\u5b58\u3002\u6709\u65e0\u9650\u7684\u9884\u7b97\uff0c\u60f3\u8981\u89e3\u9501\u65b0\u7684\uff0c\u610f\u60f3\u4e0d\u5230\u7684\u5ba2\u6237\u7fa4\u3002\u5e0c\u671b\u5f00\u62d3\u65b0\u7684\u5730\u7406\u5e02\u573a\u3002\u8fd9\u91cc\u7684\u8868\u9762\u76ee\u6807\u662f\u4f7f\u8c37\u6b4c\u7684\u7f51\u7edc\u4e0a\u7684\u5e7f\u544a\u66f4\u5bb9\u6613\u548c\u66f4\u5bb9\u6613\u8bbf\u95ee\uff0c\u8fd9\u5bf9\u4e0d\u592a\u719f\u6089\u5982\u4f55\u8fd0\u884c\u8c37\u6b4c\u5e7f\u544a\u7684\u65b0\u624b\u7528\u6237\u6765\u8bf4\u662f\u5f88\u6709\u5438\u5f15\u529b\u7684\uff0c\u4ed6\u4eec\u88ab\u8fc7\u591a\u7684\u53ef\u7528\u9009\u9879\u6240\u6df9\u6ca1\u3002\u90a3\u4e48\u5b83\u662f\u5426\u6709\u6548\uff0c\u5982\u679c\u6709\u6548\uff0c\u5b83\u662f\u5426\u6bd4\u53e6\u4e00\u79cd\u65b9\u6cd5\u66f4\u6709\u6548?\u8ba9\u6211\u4eec\u6765\u770b\u770bPerformance Max\u6d3b\u52a8\u7684\u4f18\u7f3a\u70b9\u3002<\/p>\n
\u6211\u6240\u542c\u5230\u7684\u5173\u4e8ePerformance Max\u7684\u53cd\u9988\u5bf9\u8bb8\u591a\u7f3a\u70b9\u90fd\u662f\u79ef\u6781\u7684\u8fd9\u4e9b\u5c31\u662f\u6211\u63a5\u4e0b\u6765\u8981\u63d0\u5230\u7684\u3002<\/p>\n
\u8ba9\u65b0\u624b\u7528\u6237\u66f4\u5bb9\u6613\u5728\u8c37\u6b4c\u4e0a\u505a\u5e7f\u544a:\u4e00\u4e2a\u6d3b\u52a8\u53ef\u4ee5\u5b9e\u73b0\u6240\u6709\u7684\u8425\u9500\u76ee\u6807\uff0c\u800c\u4e0d\u5fc5\u8bbe\u7f6e\u5176\u4ed6\u51e0\u4e2a\u6d3b\u52a8\uff0c\u8fd9\u79cd\u60f3\u6cd5\u5bf9\u90a3\u4e9b\u60f3\u8981\u7ed5\u8fc7\u5b66\u4e60\u66f2\u7ebf\u7684\u4eba\u5f88\u6709\u5438\u5f15\u529b\u3002\u5141\u8bb8\u5e7f\u544a\u4e3b\u4e13\u6ce8\u4e8e\u6218\u7565\u7ee9\u6548\u9a71\u52a8:\u521b\u9020\u6027\u4f18\u5316\uff0c\u6d3b\u52a8\u8ba1\u5212\u548cPPC\u62a5\u544a\u4f7f\u7528performance Max\u66f4\u5bb9\u6613\u83b7\u5f97\u3002\u5728\u591a\u6d3b\u52a8\u7b56\u7565\u4e0b\uff0c\u4f60\u53ef\u80fd\u4f1a\u6709\u54cd\u5e94\u5f0f\u641c\u7d22\u5e7f\u544a\u3001\u54cd\u5e94\u5f0f\u663e\u793a\u5e7f\u544a\u7b49\uff0c\u4f60\u5fc5\u987b\u4ece\u4e0d\u540c\u7684\u5730\u65b9\u7f16\u8bd1\u6216\u5355\u72ec\u5206\u6790\u4e0d\u540c\u7684\u521b\u610f\u548c\u4fe1\u606f\u3002\u6709\u4e86Performance Max\uff0c\u4f60\u53ef\u4ee5\u5728\u4e00\u4e2a\u5730\u65b9\u6d4b\u8bd5\u548c\u8bc4\u4f30\u6240\u6709\u8fd9\u4e9b\u4e1c\u897f\uff0c\u8ba9\u4f60\u66f4\u5feb\u5730\u505a\u51fa\u6218\u7565\u8425\u9500\u51b3\u7b56\u3002\u5982\u679c\u4f7f\u7528\u6b63\u786e\uff0c\u5b83\u53ef\u4ee5\u63d0\u4f9b\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u7ed3\u679c:\u6211\u7528\u201c\u5982\u679c\u4f7f\u7528\u6b63\u786e\u201d\u6765\u8b66\u544a\u5b83\uff0c\u56e0\u4e3a\u5982\u679c\u60a8\u6709\u6b63\u786e\u7684\u8f93\u5165\u548c\u660e\u786e\u5b9a\u4e49\u7684\u76ee\u6807\uff0c\u90a3\u4e48Performance Max\u5e94\u8be5\u4e3a\u60a8\u5de5\u4f5c(\u7406\u8bba\u4e0a)\u3002\u5173\u4e8e\u6b63\u786e\u7684\u8f93\u5165\uff0c\u6211\u4e3b\u8981\u6307\u7684\u662f\u4f60\u544a\u8bc9\u8c37\u6b4c\u5728\u7784\u51c6\u53d7\u4f17\u65b9\u9762\u8981\u5bfb\u627e\u7684\u4e1c\u897f\u3002\u6211\u5efa\u8bae\u4f7f\u7528\u7b2c\u4e00\u65b9\u6570\u636e\u2014\u2014\u4e5f\u5c31\u662f\u8bf4\uff0c\u5982\u679c\u4f60\u6709\u4e00\u4e2a\u73b0\u6709\u5ba2\u6237\u7684\u5217\u8868\uff0c\u5c31\u628a\u5b83\u4ea4\u7ed9\u8c37\u6b4c\uff0c\u800c\u4e0d\u662f\u4f9d\u9760\u4eba\u5de5\u667a\u80fd\u6765\u4e86\u89e3\u4f60\u7684\u76ee\u6807\u53d7\u4f17\u662f\u8c01\u3002\u8fd9\u6837\u505a\u53ef\u4ee5\u4e3a\u4f60\u8282\u7701\u4e0d\u5c11\u94b1\u3002<\/p>\n
\u8c37\u6b4c\u7684Performance Max\u6848\u4f8b\u7814\u7a76\u7684\u7ed3\u679c\u2014\u2014\u6301\u4fdd\u7559\u6001\u5ea6\uff0c\u5c3d\u7ba1\u6211\u4e0d\u6000\u7591\u5176\u58f0\u660e\u7684\u6709\u6548\u6027\u3002Performance Max\u7684\u8bbd\u523a\u4e4b\u5904\u5728\u4e8e\uff0c\u5b83\u672c\u6765\u5e94\u8be5\u5438\u5f15\u65b0\u624b\u7528\u6237\uff0c\u4f46\u5f53\u7528\u6237\u72af\u201c\u65b0\u624b\u201d\u9519\u8bef\u65f6\uff0c\u8bb8\u591a\u7f3a\u70b9\u5c31\u4f1a\u663e\u73b0\u51fa\u6765\u3002\u4f60\u9700\u8981\u660e\u786e\u7684\u76ee\u6807:\u8fd9\u4e0e\u524d\u4e00\u70b9\u6709\u5173\uff0c\u5373\u5982\u679c\u4f60\u4e0d\u6e05\u695a\u4f60\u7684\u8425\u9500\u76ee\u6807\u6216\u81f3\u5c11\u4f60\u544a\u8bc9\u8c37\u6b4c\u8981\u4f18\u5316\u7684\u8f6c\u6362\u884c\u52a8\u76ee\u6807\uff0c\u90a3\u4e48\u4f60\u7684Performance Max\u6d3b\u52a8\u5c06\u4e0d\u80fd\u6309\u7167\u4f60\u6240\u5e0c\u671b\u7684\u65b9\u5f0f\u6267\u884c\u3002\u8fd9\u4e5f\u9002\u7528\u4e8e\u5e7f\u544a\u6216\u4fe1\u606f\u6e90\u7684\u8d28\u91cf\u3002\u4eba\u5de5\u667a\u80fd\u4e0d\u4f1a\u8ba9\u4f60\u7684\u5e7f\u544a\u795e\u5947\u5730\u6bd4\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u66f4\u597d\uff0c\u4f60\u5fc5\u987b\u5c3d\u4f60\u6240\u80fd\u5c06\u6700\u597d\u7684\u521b\u610f\u6295\u5165\u5230\u7cfb\u7edf\u4e2d\u3002\u66f4\u5c11\u7684\u63a7\u5236:\u8bb8\u591a\u5173\u4e8e\u667a\u80fd\u8425\u9500\u3001\u81ea\u52a8\u7ade\u4ef7\u6216\u4efb\u4f55\u8fdc\u7a0b\u81ea\u52a8\u5316\u7684\u6279\u8bc4\u7684\u57fa\u7840\u662f\uff0c\u5b83\u4eec\u5728\u67d0\u4e9b\u65b9\u9762\u5265\u593a\u4e86\u5e7f\u544a\u5546\u7684\u63a7\u5236\u6743\u3002\u90a3\u4e9b\u559c\u6b22\u63a7\u5236\u5e7f\u544a\u6295\u653e\u7684\u6bcf\u4e00\u4e2a\u7ec6\u8282\u7684\u4eba\u53ef\u80fd\u4f1a\u62b5\u5236\u5de5\u4f5c\u7684\u6301\u7eed\u81ea\u52a8\u5316\u3002\u53ef\u89c1\u5ea6\u6709\u9650:\u867d\u7136\u8c37\u6b4c\u6b63\u5728\u9010\u6e10\u589e\u52a0\u65b0\u7684\u62a5\u9053\u529f\u80fd\uff0c\u4f46\u8fd9\u91cc\u7684\u666e\u904d\u5171\u8bc6\u662f\u5f88\u96be\u83b7\u5f97\u5bf9\u6bcf\u4e2a\u6d3b\u52a8\u6216\u8d44\u4ea7\u7ec4\u5408\u7684\u4e2a\u4eba\u89c1\u89e3\u3002\u673a\u5668\u5b66\u4e60\u5e76\u4e0d\u610f\u5473\u7740\u5b8c\u5168\u81ea\u52a8\u5316:\u8fc7\u4e8e\u4f9d\u8d56\u673a\u5668\u5b66\u4e60\u6216\u76f8\u4fe1\u5b83\u53ef\u4ee5\u5728\u4f60\u7684\u7aef\u4ee5\u6700\u5c0f\u7684\u52aa\u529b\u5b8c\u6210\u5de5\u4f5c\uff0c\u8fd9\u662f\u4f60\u4e0d\u60f3\u5728\u8c37\u6b4c\u5e7f\u544a\u4e2d\u72af\u7684\u9519\u8bef\u3002\u5982\u679c\u4f60\u4e0d\u52e4\u594b\u5730\u8bbe\u7f6ePerformance Max\uff0c\u4f60\u4f1a\u53d1\u73b0\u81ea\u5df1\u6d6a\u8d39\u4e86\u76f8\u5f53\u591a\u7684\u94b1\u3002\u6211\u628a\u8fd9\u4e00\u70b9\u4f5c\u4e3a\u4e00\u4e2a\u201c\u7f3a\u70b9\u201d\uff0c\u56e0\u4e3a\u6211\u76f8\u4fe1\u8c37\u6b4c\u8425\u9500\u8fd9\u4e9b\u4ea7\u54c1\u7684\u65b9\u5f0f\u4e0e\u65b0\u624b\u7528\u6237\u7684\u671f\u671b\u4e4b\u95f4\u5b58\u5728\u5dee\u5f02\u3002\u4f60\u5728\u8c37\u6b4c\u5e7f\u544a\u4e0a\u6d6a\u8d39\u94b1\u4e86\u5417?\u627e\u51fa\u5feb\u901f\u4e0e\u514d\u8d39\u8c37\u6b4c\u5e7f\u544a\u6027\u80fd\u8bc4\u5206\u3002\u6bcf\u5f53\u6570\u5b57\u8425\u9500\u5e73\u53f0\u5f15\u5165\u66f4\u591a\u7684\u81ea\u52a8\u5316\u65f6\uff0c\u4e1a\u5185\u4eba\u58eb\u901a\u5e38\u4f1a\u91c7\u7528\u4e09\u79cd\u4e3b\u8981\u7684\u65b9\u5f0f:<\/p>\n
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PPC\u5f71\u54cd\u8005Jyll Saskin Gales\u5c31\u662f\u8fd9\u4e00\u5b66\u6d3e\u7684\u652f\u6301\u8005\u4e4b\u4e00\u3002\u5728\u6700\u8fd1\u7684\u4e00\u6761\u63a8\u7279\u4e0a\uff0c\u5979\u5206\u4eab\u8bf4\uff0c\u867d\u7136\u82b1\u4e86\u4e24\u4e2a\u6708\u7684\u65f6\u95f4\uff0c\u4f46\u5979\u7684Performance Max\u6d3b\u52a8\u8fbe\u5230\u4e86\u6700\u4f73\u6548\u679c\uff0c\u5bfc\u81f4\u8f6c\u5316\u7387\u98d9\u5347\uff0c\u5979\u7684CPA\u6700\u4f4e\u3002<\/p>\n<\/p>\n
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\u53c2\u89c1Brett McHale\u7684\u5176\u4ed6\u6587\u7ae0<\/p>\n
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