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\u53c8\u4e00\u4e2a\u75af\u72c2\u7684\u4e00\u5e74\u5373\u5c06\u8fc7\u53bb\u30022016\u5e74\u5c06\u4f1a\u56e0\u4e3a\u4e00\u4e9b\u5de8\u5927\u4e14\u610f\u60f3\u4e0d\u5230\u7684\u53d8\u5316\u800c\u88ab\u94ed\u8bb0\uff0c\u4e00\u4e9b\u5f88\u68d2\u7684\u65b0PPC\u529f\u80fd\uff0c\u4ee5\u53ca\u8c37\u6b4cAdWords\u548c\u5fc5\u5e94\u5e7f\u544a\u5e73\u53f0\u7684\u53d7\u6b22\u8fce\u7684\u53d8\u5316\u800c\u88ab\u94ed\u8bb0\u3002\u4f46\u662f\u4eca\u5e74\u4e00\u4e9b\u65b0\u7684PPC\u529f\u80fd\u6bd4\u5176\u4ed6\u7684\u66f4\u5f15\u4eba\u6ce8\u76ee\u3002\u8fd9\u7bc7\u6587\u7ae0\u5c06\u628a\u72ec\u89d2\u517d\u548c\u9a74\u5b50\u533a\u5206\u5f00\u6765!<\/p>\n<\/p>\n
\u4ee5\u4e0b\u662f\u6211\u6311\u9009\u76842016\u5e74\u5341\u5927PPC\u65b0\u529f\u80fd\u3002<\/p>\n
1\u3002\u4eca\u5e742\u6708\uff0c\u8c37\u6b4c\u53d6\u6d88\u4e86\u684c\u9762\u641c\u7d22\u7ed3\u679c\u7684\u53f3\u4fa7\u6587\u672c\u5e7f\u544a\uff0c\u4f7fserp\u66f4\u7b26\u5408\u8c37\u6b4c\u7684\u79fb\u52a8\u4f53\u9a8c\u3002\u6b64\u5916\uff0c\u8c37\u6b4c\u5728\u201c\u9ad8\u5ea6\u5546\u4e1a\u5316\u67e5\u8be2\u201d\u7684\u6709\u673a\u641c\u7d22\u7ed3\u679c\u4e0a\u65b9\u589e\u52a0\u4e86\u7b2c\u56db\u4e2a\u5e7f\u544a\u4f4d\u7f6e\u3002\u8fd9\u4e2a\u5de8\u5927\u7684\u53d8\u5316\u8ba9\u51e0\u4e4e\u6bcf\u4e00\u4e2aPPC\u8425\u9500\u4eba\u5458\u90fd\u611f\u5230\u9707\u60ca\u3002\u5f53\u4eba\u4eec\u4e00\u89c9\u9192\u6765\uff0c\u53d1\u73b0\u4ed6\u4eec\u73b0\u5728\u751f\u6d3b\u5728\u4e00\u4e2a\u684c\u9762\u641c\u7d22\u7ed3\u679c\u6ca1\u6709\u6587\u672c\u5e7f\u544a\u7684\u4e16\u754c\u91cc\u65f6\uff0c\u8bb8\u591a\u4eba\u90fd\u5413\u574f\u4e86\u3002\u4ed6\u4eec\u9884\u6d4bPPC\u5c06\u6c38\u8fdc\u4e0d\u4f1a\u6062\u590d\u539f\u6837\u3002(\u5267\u900f\u8b66\u544a:\u51e0\u4e4e\u6ca1\u6709\u4ec0\u4e48\u53d8\u5316\u3002)\u6b63\u5982\u6211\u5f53\u65f6\u6240\u6307\u51fa\u7684\uff0c\u5927\u591a\u6570\u4ed8\u8d39\u70b9\u51fb(\u7ea685%)\u6765\u81ea\u4e8e\u6392\u540d\u9760\u524d\u7684\u5e7f\u544a\uff0c\u8fd9\u662f\u57fa\u4e8eWordStream 2000\u4e2a\u8d26\u6237\u7684\u6570\u636e:<\/p>\n<\/p>\n
\u5728Mark Irvine\u7684\u540e\u7eed\u6587\u7ae0\u300athe New\u8c37\u6b4cSERP: 3\u4e2a\u6539\u53d8\u548c3\u4ef6\u4e8b\u6ca1\u6709\u6539\u53d8\u300b\u4e2d\u6240\u63d0\u5230\u7684:\u7136\u800c\uff0c\u6211\u4eec\u53d1\u73b0\u4ed8\u8d39\u6d41\u91cf\u548ccpc\u5728\u6539\u53d8\u540e\u4fdd\u6301\u4e00\u81f4\uff0cCTRs\u4e0a\u5347\uff0c\u800c\u5370\u8c61\u4e0b\u964d\u3002\u4ee4\u4eba\u60ca\u8bb6\u7684\u662f\uff0c\u6211\u4eec\u53d1\u73b03\u53f7\u4f4d\u7f6e\u5bf9\u5e7f\u544a\u5546\u6765\u8bf4\u662f\u6700\u5927\u7684\u8d62\u5bb6\uff0c\u6539\u53d8\u540eCTRs\u7ffb\u4e86\u4e00\u756a:<\/p>\n<\/p>\n
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2\u3002\u5728\u6211\u4eec\u5931\u53bb\u4e86\u53f3\u8fb9\u7684\u5e7f\u544a\u540e\uff0c\u8c37\u6b4c\u5ba3\u5e03\u5bf9AdWords\u8fdb\u884c\u4e00\u4e9b\u5927\u7684\u6539\u52a8\u3002\u5176\u4e2d\u4e00\u4e2a\u5de8\u5927\u7684\u53d8\u5316\u5c31\u662f\u6269\u5c55\u6587\u672c\u5e7f\u544a\u3002<\/p>\n
\u8c37\u6b4c\u79f0\u8fd9\u662f\u81ea15\u5e74\u524dAdWords\u53d1\u5e03\u4ee5\u6765\u6587\u672c\u5e7f\u544a\u7684\u6700\u5927\u53d8\u5316\u3002AdWords\u5c06\u4ece1\u670831\u65e5\u8d77\u9010\u6b65\u6dd8\u6c70\u65e7\u7684\u6587\u672c\u5e7f\u544a\u683c\u5f0f\u3002\u6269\u5c55\u6587\u672c\u5e7f\u544a\u4e3a\u5f53\u4eca\u201c\u79fb\u52a8\u4f18\u5148\u201d\u7684\u4e16\u754c\u800c\u8bbe\u8ba1\uff0c\u5176\u89c4\u6a21\u662f\u6211\u4eec\u6240\u719f\u77e5\u548c\u559c\u7231\u5df2\u4e45\u7684\u6587\u672c\u5e7f\u544a\u7684\u4e24\u500d\u3002\u6211\u4eec\u73b0\u5728\u6709\u4e24\u4e2a30\u4e2a\u5b57\u7b26\u7684\u6807\u9898\u548c\u4e00\u4e2a80\u4e2a\u5b57\u7b26\u7684\u63cf\u8ff0\u884c\u3002<\/p>\n
\u8c37\u6b4c\u544a\u8bc9\u6211\u4eec\uff0c\u5728\u65e9\u671f\u6d4b\u8bd5\u4e2d\uff0c\u5e7f\u544a\u5546\u770b\u5230CTRs\u589e\u52a0\u4e8620%\u4e4b\u591a\u3002\u55ef\uff0c\u5728\u8fc7\u6e21\u5230\u65b0\u7684AdWords ETAs\u540e\uff0c\u8bb8\u591aWordStream\u7684\u5ba2\u6237\u770b\u5230\u4ed6\u4eec\u7684\u70b9\u51fb\u7387\u7ffb\u4e86\u4e00\u756a!\u6ce8:\u6211\u4eec\u521b\u5efa\u4e86\u4e00\u4e2a\u514d\u8d39\u7684\u6307\u5357\u548c\u5c0f\u6284\uff0c\u5176\u4e2d\u6709\u5173\u4e8e\u521b\u5efa\u6269\u5c55\u6587\u672c\u5e7f\u544a\u4f60\u9700\u8981\u77e5\u9053\u7684\u4e00\u5207\u3002<\/p>\n
3\u3002<\/p>\n
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eta\u51e0\u4e4e\u76f8\u540c\uff0c\u5177\u6709\u76f8\u540c\u7684\u5b57\u7b26\u9650\u5236\u548c\u683c\u5f0f(\u4f46\u5e78\u8fd0\u7684\u662f\uff0c\u8f83\u5c11\u7684\u622a\u65ad\u95ee\u9898)\u3002\u60a8\u53ef\u4ee5\u5728\u5fc5\u5e94\u5e7f\u544a\u5e73\u53f0\u5185\u521b\u5efaeta\uff0c\u6216\u4ece\u8c37\u6b4cAdWords\u5bfc\u5165\u60a8\u73b0\u6709\u7684eta\u3002\u4f46\u662f\uff0c\u62ff\u4f4f\u4f60\u7684\u72ec\u89d2\u517d!\u5bf9\u4e8e\u5e7f\u544a\u5546\u6765\u8bf4\uff0c\u6709\u4e00\u4e9b\u597d\u6d88\u606f\u3002WordStream\u6570\u636e\u663e\u793a\uff0c\u5fc5\u5e94\u7684\u6269\u5c55\u6587\u672c\u5e7f\u544a\u4f18\u4e8e\u8c37\u6b4c\u3002\u770b\u770b\u8fd9\u4e2a\u4f1f\u5927\u7684CTR\u6570\u636e:<\/p>\n<\/p>\n
\u5982\u679c\u4f60\u8fd8\u6ca1\u6709\u6d4b\u8bd5\u5fc5\u5e94\u6269\u5c55\u6587\u672c\u5e7f\u544a\uff0c\u4e00\u5b9a\u8981\u628a\u5b83\u653e\u5728\u4f602017\u5e74\u7684\u5f85\u529e\u4e8b\u9879\u5217\u8868\u4e2d!<\/p>\n
4\u3002\u9664\u4e86\u8c37\u6b4c\u6269\u5c55\u7684\u6587\u672c\u5e7f\u544a\u5916\uff0c\u8c37\u6b4c\u57285\u6708\u7684\u8c37\u6b4c\u6027\u80fd\u5cf0\u4f1a\u4e0a\u516c\u5e03\u4e86\u66f4\u591a\u4ee4\u4eba\u5174\u594b\u7684\u65b0\u529f\u80fd:<\/p>\n
\u65b0\u7684\u672c\u5730\u641c\u7d22\u5e7f\u544a:\u8c37\u6b4c\u5ba3\u5e03\u4e86\u51e0\u79cd\u65b0\u7684\u5730\u56fe\u5e7f\u544a\u683c\u5f0f\u548c\u529f\u80fd\uff0c\u65e8\u5728\u4e3a\u4e1a\u52a1\u5e26\u6765\u66f4\u591a\u7684\u5ba2\u6d41\u91cf\uff0c\u5305\u62ec\u4fc3\u9500pin\u3001\u5e97\u5185\u4fc3\u9500\u3001\u53ef\u5b9a\u5236\u7684\u5546\u4e1a\u9875\u9762\u3001\u548c\u672c\u5730\u5e93\u5b58\u641c\u7d22\u3002\u4f60\u53ef\u4ee5\u5728\u5173\u4e8e\u65b0\u7684\u8c37\u6b4c\u5730\u56fe\u672c\u5730\u641c\u7d22\u5e7f\u544a\u4f60\u9700\u8981\u77e5\u9053\u768410\u4ef6\u4e8b\u4e2d\u67e5\u770b\u6240\u6709\u7ec6\u8282\u3002<\/p>\n
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6\u3002\u641c\u7d22\u6d3b\u52a8\u7684\u4eba\u53e3\u5b9a\u4f4d<\/p>\n
\u5728\u641c\u7d22\u6d3b\u52a8\u4e2d\u5b9a\u4f4d\u5e74\u9f84\u548c\u6027\u522b\u4eba\u53e3?\u662f\u7684,\u8bf7!9\u6708\uff0c<\/p>\n
\u8c37\u6b4c\u4e3a\u5e7f\u544a\u5546\u63d0\u4f9b\u4e86\u975e\u5e38\u68d2\u7684\u4eba\u53e3\u5b9a\u4f4d\u641c\u7d22\u6d3b\u52a8\u529f\u80fd\u3002<\/p>\n
\u73b0\u5728\u60a8\u53ef\u4ee5\u770b\u5230\u5173\u4e8e\u5e7f\u544a\u7ec4\u4e2d\u5e74\u9f84\u548c\u6027\u522b\u7684\u6027\u80fd\u6570\u636e\u3002\u57fa\u4e8e\u8fd9\u4e9b\u6570\u636e\uff0c\u4f60\u53ef\u4ee5\u6839\u636e\u4e0d\u540c\u7684\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\u8c03\u6574\u51fa\u4ef7\uff0c\u6216\u8005\u5c06\u7279\u5b9a\u5e74\u9f84\u6216\u6027\u522b\u7684\u4eba\u6392\u9664\u5728\u4ed8\u8d39\u641c\u7d22\u5e7f\u544a\u4e4b\u5916\u3002<\/p>\n<\/p>\n
g<\/p>\n
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