{"id":1974,"date":"2023-03-13T00:05:37","date_gmt":"2023-03-12T16:05:37","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=1974"},"modified":"2023-03-13T00:05:37","modified_gmt":"2023-03-12T16:05:37","slug":"%e6%89%a9%e5%85%85%e6%96%87%e5%ad%97%e5%b9%bf%e5%91%8a%e7%9a%847%e5%a4%a7%e7%bd%aa%e6%81%b6%e4%bb%a5%e5%8f%8a%e8%af%a5%e6%80%8e%e4%b9%88%e5%81%9a","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=1974","title":{"rendered":"\u6269\u5145\u6587\u5b57\u5e7f\u544a\u76847\u5927\u7f6a\u6076(\u4ee5\u53ca\u8be5\u600e\u4e48\u505a)"},"content":{"rendered":"<p>\u5bb6\u5ead-\u535a\u5ba2-\u6269\u5c55\u6587\u672c\u5e7f\u544a\u76847\u5927\u7f6a\u6076(\u4ee5\u53ca\u8be5\u600e\u4e48\u505a)\u5c3d\u7ba1\u8bb0\u5f97\u51b2\u6d17\u6613\u62c9\u7f50\u548c\u6254\u6389\u6bcf\u4e2a\u62ab\u8428\u76d2\u5e95\u90e8\u8986\u76d6\u7740\u51dd\u56fa\u5976\u916a\u7684\u5c0f\u8721\u7eb8\u662f\u4e00\u4ef6\u5c0f\u70e6\u607c\uff0c\u4f46\u6211\u662f\u5faa\u73af\u5229\u7528\u7684\u575a\u5b9a\u652f\u6301\u8005\u3002\u9664\u975e\uff0c\u6211\u4eec\u8c08\u8bba\u7684\u662f\u5c06\u65e7\u7684\u5e7f\u544a\u7247\u6bb5\u62fc\u63a5\u5728\u4e00\u8d77\uff0c\u4ee5\u521b\u5efa\u65b0\u7684\u6269\u5c55\u6587\u672c\u5e7f\u544a\u3002<\/p>\n<p>\u4f60\u770b\uff0c\u5faa\u73af\u4f7f\u7528\u6807\u51c6\u7684\u6587\u672c\u5e7f\u544a\u2014\u2014\u5728\u8fd9\u91cc\u5207\u6389\u4e00\u5c0f\u6bb5\u63cf\u8ff0\u884c\uff0c\u5728\u90a3\u91cc\u5077\u53d6\u4e00\u4e2aCTA\uff0c\u7136\u540e\u7528\u4e00\u70b9\u6807\u70b9\u7b26\u53f7\u6216\u4e00\u4e2a\u6f02\u4eae\u7684\u8fde\u63a5\u7ebf\u628a\u5b83\u4eec\u7ec4\u5408\u5728\u4e00\u8d77\u2014\u2014\u6839\u672c\u4e0d\u8d77\u4f5c\u7528\u3002\u4e0d\u5e78\u7684\u662f\uff0c\u8bb8\u591a\u5e7f\u544a\u4e3b\u5f88\u96be\u79bb\u5f00\u4ed6\u4eec\u7684\u65e7\u7684\u3001\u53d7\u9650\u5236\u7684\u6587\u6848\u548c\u66fe\u7ecf\u4ea7\u751f\u9876\u7ea7\u5e7f\u544a\u6548\u679c\u7684\u6a21\u5f0f\uff0c\u8f6c\u800c\u9752\u7750ETA\u7684\u76f8\u5bf9\u66f4\u7eff\u7684\u7267\u573a\u3002\u5982\u679c\u4f60\u5728\u641c\u7d22\u7f51\u7edc\u4e0a\u505a\u4e86\u5341\u591a\u5e74\u7684\u5e7f\u544a\uff0c\u5f88\u53ef\u80fd\u4f60\u5df2\u7ecf\u4e0d\u5408\u7406\u5730\u4f9d\u8d56\u4e8e\u4f60\u7684\u5e7f\u544a\u4e86\u3002\u5373\u4f7f\u4f60\u662f\u4e00\u4e2a\u52e4\u594b\u7684\u5206\u88c2\u6d4b\u8bd5\u8005\uff0c\u5728\u4eba\u4eec\u8ba8\u538c\u5343\u79a7\u4e00\u4ee3\u4e4b\u524d\uff0c\u4f60\u7684\u8d26\u6237\u4e2d\u53ef\u80fd\u5c31\u6709\u6d3b\u8dc3\u7684\u62f7\u8d1d\u5728\u4ea7\u751f\u8f6c\u6362\u3002\u8fd9\u5f88\u5927\u7a0b\u5ea6\u4e0a\u662f\u56e0\u4e3a\uff0c\u81ea\u4ece\u8c37\u6b4c\u57282000\u5e74\u5f15\u5165AdWords(\u73b0\u5728\u79f0\u4e3a\u8c37\u6b4c\u5e7f\u544a)\u4ee5\u6765\uff0c\u6587\u672c\u5e7f\u544a\u7684\u683c\u5f0f\u4e00\u76f4\u4fdd\u6301\u4e0d\u53d8:25\u4e2a\u5b57\u7b26\u7684\u6807\u9898\u3002\u4e24\u884c35\u4e2a\u5b57\u7b26\u7684\u63cf\u8ff0\u884c\u3002\u663e\u793a\u7684URL\u3002\u8fd9\u79cd\u8fde\u7eed\u6027\u8ba9\u7528\u6237\u5728\u6c99\u53d1\u4e0a\u5b8c\u5168\u65e0\u6cd5\u52a8\u5f39\uff0c\u4ee5\u81f3\u4e8e\u5e7f\u544a\u5546\u4eec\u96be\u4ee5\u5229\u7528\u6269\u5c55\u6587\u672c\u5e7f\u544a(Expanded Text Ads)\u589e\u52a0\u768447%\u7684\u5b57\u7b26\u6570\u3002\u76f8\u53cd\uff0c\u5982\u524d\u6240\u8ff0\uff0c\u901a\u5e38\u7684\u505a\u6cd5\u662f\u4ece\u4e00\u4e2a\u8d26\u6237\u5386\u53f2\u4e0a\u6700\u5360\u4f18\u52bf(\u6216\u81f3\u5c11\u76f8\u5bf9\u6210\u529f)\u7684\u5e7f\u544a\u526f\u672c\u4e2d\u63d0\u53d6\u7247\u6bb5\uff0c\u521b\u5efa\u6211\u559c\u6b22\u79f0\u4e4b\u4e3a\u5f17\u5170\u80af\u65af\u5766ETA\u7684\u5185\u5bb9\u3002\u867d\u7136\u53ef\u4ee5\u8bf4\uff0c\u8fd9\u4e9b\u5f17\u5170\u80af\u65af\u5766\u5f0f\u7684ETA\u662f\u5b9e\u7528\u4e3b\u4e49\u7684\u4ea7\u7269\uff0c\u800c\u4e0d\u662f\u7f3a\u4e4f\u521b\u9020\u529b\uff0c\u4f46\u5b83\u4eec\u7684\u6709\u5bb3\u5f71\u54cd\u8fdc\u8fdc\u8d85\u8fc7\u4e86\u6240\u8282\u7701\u7684\u65f6\u95f4\u5e26\u6765\u7684\u4efb\u4f55\u597d\u5904\u3002\u7b80\u5355\u5730\u8bf4\uff0c\u4f7f\u7528\u5ac1\u63a5\u7684ETA\u800c\u4e0d\u662f\u751f\u6210\u65b0\u7684\u526f\u672c\u7684\u201c\u6548\u7387\u201d\u6709\u53ef\u80fd\u5bf9\u60a8\u7684\u5e10\u6237\u6027\u80fd\u4ea7\u751f\u4e0d\u5229\u5f71\u54cd\u3002\u5bf9\u4e8e\u653e\u5f03\u5df2\u7ecf\u5de5\u4f5c\u4e86\u5341\u591a\u5e74\u7684\u4e1c\u897f\u7684\u72b9\u8c6b\u662f\u5b8c\u5168\u6709\u9053\u7406\u7684\u3002\u4f60\u4e00\u76f4\u5728\u7528\u201c\u4fc3\u9500\u5f88\u5feb\u7ed3\u675f\u201d\u548c\u201c\u591a\u5b66\u70b9\u4e1c\u897f\u201d\u8fd9\u6837\u7684\u77ed\u8bed\u3002\u5f53\u6587\u672c\u5e7f\u544a\u9650\u5236\u572895\u4e2a\u5b57\u7b26\u65f6\uff0c\u4f60\u7684\u6587\u6848\u4ee5\u975e\u5e38\u5408\u7406\u7684\u65b9\u5f0f\u5229\u7528\u4e86\u5173\u952e\u5b57\u3002\u4f46\u662f\u5728\u4e00\u4e2aSERP\u5145\u65a5\u7740\u5e9e\u5927\u7684ETA\u7684\u4e16\u754c\u91cc\uff0c\u575a\u6301\u8fd9\u4e9b\u8001\u65b9\u6cd5\u5c31\u50cf\u575a\u6301\u4f7f\u7528\u62e8\u53f7\u4e0a\u7f51\u4e00\u6837\u3002\u8fd9\u662f\u4e00\u4e2a\u65b9\u67f1\/\u5706\u5b54\u7684\u60c5\u51b5\uff0c\u552f\u4e00\u7684\u89e3\u51b3\u65b9\u6cd5\u662f\u5f00\u59cb\u7f16\u5199\u65b0\u7684\u5e7f\u544a\u6587\u6848:\u660e\u786e\u5730\u4e3a\u66f4\u9ad8\u7684\u5b57\u7b26\u6570\u548c\u4fee\u6539\u683c\u5f0f\u7684\u6269\u5c55\u6587\u672c\u5e7f\u544a\u521b\u5efa\u5e7f\u544a\u6587\u6848\u3002\u56e0\u6b64\uff0c\u4f60\u60f3\u8981\u5199\u51fa\u4f18\u79c0\u7684\u6269\u5c55\u6587\u672c\u5e7f\u544a\u7684\u7b2c\u4e00\u6b65\u5c31\u662f\u780d\u6389\u4f60\u7684\u65e7\u7248\u672c\u3002\u662f\u7684\uff0c\u6807\u51c6\u7684\u6587\u5b57\u5e7f\u544a\u5c06\u57281\u670831\u65e5\u88ab\u6401\u7f6e\uff0c\u4f46\u6211\u8bf4\u7684\u662f\u7126\u571f\u3002\u4ece\u4f60\u7684\u5386\u53f2\u4e0a\u8868\u73b0\u6700\u597d\u7684\u5e7f\u544a\u4e2d\u5b66\u4e60\u662f\u5b8c\u5168\u6709\u610f\u4e49\u7684\uff0c\u4f46\u8fd9\u4e9b\u77e5\u8bc6\u53ea\u80fd\u4f5c\u4e3a\u4e00\u4e2a\u57fa\u7840\u3002\u4ee5\u8fd9\u5f20\u622a\u56fe\u4e3a\u4f8b\u3002\u6ce8\u610fETA\u7684\u7b2c\u4e00\u4e2a\u6807\u9898\u662f\u5982\u4f55\u4e0e\u65e7\u6807\u9898\u5b8c\u5168\u76f8\u540c\u7684(\u53ef\u4ee5\u539f\u8c05\uff0c\u56e0\u4e3a\u8fd9\u663e\u7136\u5c5e\u4e8e\u4e00\u4e2a\u54c1\u724c\u6d3b\u52a8)\u3002\u7136\u800c\uff0c\u5728\u90a3\u4e4b\u540e\uff0c\u4e8b\u60c5\u5c31\u4e0d\u5bf9\u52b2\u4e86\u3002\u7b2c\u4e8c\u4e2a\u6807\u9898\u662f\u201c\u97f3\u4e50\u8bbe\u5907\u7684\u76ee\u7684\u5730\u201d\uff0c\u6ca1\u6709\u4efb\u4f55\u60c5\u611f\u5438\u5f15\u529b\u3002\u6ca1\u6709CTA\u3002\u66f4\u522b\u63d0\u63cf\u8ff0\u884c\u4e86\uff0c\u8fd9\u770b\u8d77\u6765\u5c31\u50cf\u662f\u5199\u6587\u6848\u7684\u4eba\u5728\u540c\u4e00\u884c\u6dfb\u52a0\u4e86\u4e00\u4e9b\u65e7\u7684\u5e7f\u544a\u6269\u5c55\uff0c\u4ee5\u8fbe\u5230\u65b0\u7684\u5b57\u7b26\u6570\u3002\u4f19\u8ba1\u4eec\uff0c\u8fd9\u4e0d\u662f\u4e00\u4e2a\u5b64\u7acb\u7684\u4e8b\u4ef6\u3002\u4e8b\u5b9e\u4e0a\uff0c\u6211\u4eec\u7684\u8d26\u6237\u72af\u4e86\u5b8c\u5168\u76f8\u540c\u7684\u4e8b\u60c5(\u6211\u4eec\u6b63\u5728\u5411\u66f4\u597d\u7684ETA\u8fc7\u6e21\uff0c\u4f7f\u7528\u975e\u5e38\u6218\u672f\uff0c\u4f60\u5c06\u5728\u4e0b\u9762\u53d1\u73b0\uff0c\u4f46\u76ee\u524d\uff0c\u6211\u4eec\u662fgui\u5c31\u50cf\u6211\u4eec\u5728\u5409\u4ed6\u4e2d\u5fc3\u7684\u670b\u53cb\u4e00\u6837)\u3002\u8fd9\u91cc\u7684\u6559\u8bad\u662f\u4ec0\u4e48?\u4e0b\u9762\uff0c\u6211\u5217\u51fa\u4e867\u4e2a\u81f4\u547d\u7684ETA\u7f6a\u6076:\u6211\u77e5\u9053\u4f60\u53ef\u80fd\u5df2\u7ecf\u505a\u8fc7(\u6216\u5c06\u5728\u672a\u6765\u51e0\u5468\u5185\u505a)\u7684\u4e8b\u60c5\uff0c\u66f4\u91cd\u8981\u7684\u662f\uff0c\u5982\u4f55\u5b8c\u5168\u907f\u514d\u5b83\u4eec\uff0c\u800c\u5199\u4e00\u4e9b\u975e\u5e38\u51fa\u8272\u7684\u5e7f\u544a\u6587\u6848\u3002\u6807\u51c6\u6587\u672c\u5e7f\u544a\u7684\u6709\u9650\u7a7a\u95f4(\u6807\u9898\u548c\u4e00\u5bf9\u63cf\u8ff0\u884c\u4e4b\u95f4\u670995\u4e2a\u5b57\u7b26)\u4f7f\u5f97\u5728\u524d25\u4e2a\u5b57\u7b26\u4e2d\u63d0\u53ca\u4f60\u6240\u51fa\u4ef7\u7684\u5173\u952e\u5b57\u53d8\u5f97\u66f4\u52a0\u6709\u5229\u3002\u8fd9\u6837\u505a\u53ef\u4ee5\u8ba9\u4f60\u5728\u5e7f\u544a\u7684\u5f00\u5934\u51fa\u73b0\u4e00\u4e2a\u52a0\u7c97\u7684\u5173\u952e\u8bcd\uff0c\u5728\u4e00\u4e2a25\u4e2a\u5b57\u7b26\u7684\u6807\u9898\u4e2d\uff0c\u5b83\u7684\u4f5c\u7528\u5c31\u50cf\u4e00\u4e2a\u4e0d\u90a3\u4e48\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u9713\u8679\u706f\u62db\u724c\u3002\u73b0\u5728\uff0c\u6709\u4e86\u6269\u5c55\u6587\u672c\u5e7f\u544a\uff0c\u4f60\u4e0d\u5e94\u8be5\u89c9\u5f97\u6709\u4e49\u52a1\u5728\u524d30\u4e2a\u5b57\u7b26\u4e2d\u5305\u542b\u4f60\u6b63\u5728\u51fa\u4ef7\u7684\u672f\u8bed\u3002\u5173\u952e\u5b57\u662f\u5426\u5e94\u8be5\u51fa\u73b0\u5728\u4f60\u7684\u5e7f\u544a\u4e2d?\u5f53\u7136!\u4f46\u662f\u6709\u592a\u591a\u7684\u7a7a\u95f4\u53ef\u4f9b\u60a8\u4f7f\u7528\uff0c\u9664\u975e\u60a8\u80fd\u627e\u5230\u4e00\u79cd\u65b9\u6cd5\u5c06\u4e00\u4e2a\u5173\u952e\u5b57\u7f16\u7ec7\u6210\u4e00\u4e2a\u8fde\u8d2f\u7684\u77ed\u8bed\uff0c\u5426\u5219\u60a8\u5e94\u8be5\u5c06\u5176\u5220\u9664:\u603b\u662f\u6709\u53e6\u4e00\u4e2a\u6807\u9898\u3001\u63cf\u8ff0\u884c\u548c\u4e24\u4e2aURL\u8def\u5f84\u3002\u5f53\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u4eec\u90fd\u5728\u91cd\u63d0\u5343\u7bc7\u4e00\u5f8b\u3001\u5343\u7bc7\u4e00\u5f8b\u7684\u4ea7\u54c1\u65f6\uff0c\u4f60\u5c06\u901a\u8fc7\u5177\u6709\u5438\u5f15\u529b\u7684\u62a5\u4ef7\u548c\u9c9c\u660e\u7684\u4e2a\u6027\u6765\u8d62\u5f97\u65b0\u7684\u5ba2\u6237\u3002\u4f18\u5148\u8003\u8651\u8bf4\u4e00\u4e9b\u6709\u8bf4\u670d\u529b\u7684\u4e1c\u897f\uff0c\u800c\u4e0d\u662f\u7528\u4ed6\u4eec\u7684\u641c\u7d22\u95ee\u9898\u6765\u51fb\u8d25\u6f5c\u5728\u5ba2\u6237\u3002\u867d\u7136\u8fd9\u4e2aETA\u793a\u4f8b\u5728\u7b2c\u4e00\u4e2a\u6807\u9898\u4e2d\u4f7f\u7528\u4e86\u5173\u952e\u5b57(\u201conboarding software\u201d)\uff0c\u4f46\u5b83\u7684\u4f7f\u7528\u65b9\u5f0f\u6bd4\u7b80\u5355\u5730\u5728\u672f\u8bed\u540e\u9762\u52a0\u4e0a\u201cbest\u201d\u611f\u89c9\u8981\u6709\u673a\u5f97\u591a\u3002\u5ba2\u6237\u7ecf\u7406\u5f88\u597d\u5730\u5229\u7528\u4e86\u989d\u5916\u7684\u7a7a\u95f4\uff0c\u8be6\u7ec6\u8bf4\u660e\u4e86\u5165\u804c\u8f6f\u4ef6\u7684\u529f\u80fd\uff0c\u63d0\u4f9b\u4e86\u4f20\u8fbe\u529f\u80fd\u548c\u597d\u5904\u7684\u526f\u672c\uff0c\u800c\u4e0d\u662f\u7b80\u5355\u5730\u7528\u5355\u97f3\u8282\u5f62\u5bb9\u8bcd\u586b\u5145\u5fc5\u8981\u7684\u5173\u952e\u5b57\u3002\u7ed3\u679c\u5f88\u660e\u663e:\u5411\u6f5c\u5728\u5ba2\u6237\u63d0\u4f9b\u6709\u5438\u5f15\u529b\u7684\u4fe1\u606f\u53cd\u800c\u4f1a\u63d0\u9ad8400%\u7684CTR\u3002<\/p>\n<p>TL;DR<\/p>\n<p>\u6269\u5c55\u6587\u672c\u5e7f\u544a\u7ed9\u4f60\u8fd9\u4e48\u591a\u5730\u65b9\u6765\u5229\u7528\u5173\u952e\u5b57\u3002\u81c3\u80bf\u7684\u63cf\u8ff0\u7ebf?\u7e41\u8363\u3002\u90a3\u4e9b\u95ea\u4eae\u7684\u65b0URL\u8def\u5f84?Shazzam\u3002\u4e0d\u8981\u89c9\u5f97\u81ea\u5df1\u6709\u4e49\u52a1\u5199\u5783\u573e\u90ae\u4ef6\u3001\u8bed\u65e0\u4f26\u6b21\u7684\u6807\u9898;\u76f8\u53cd,\u63d0\u4f9b\u4ef7\u503c\u3002\u6211\u6240\u89c1\u8fc7\u7684\u6700\u5e38\u89c1\u7684\u9519\u8bef\u4e4b\u4e00\u662f\uff0c\u5e7f\u544a\u5546\u5728\u6700\u521d\u5c1d\u8bd5\u7f16\u5199\u6269\u5c55\u6587\u672c\u5e7f\u544a\u65f6\uff0c\u51b3\u5b9a\u5c06\u65e7\u7684\u63cf\u8ff0\u884c\u79fb\u5230\u65b0\u7684\u7b2c\u4e8c\u4e2a\u6807\u9898\u4e2d\u3002\u73b0\u5728\uff0c\u4ece\u516c\u5f0f\u5316\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u7f16\u5199\u6807\u51c6\u6587\u672c\u5e7f\u544a\u7684\u6700\u4f73\u5b9e\u8df5\u662f\u8fd9\u6837\u7684:<\/p>\n<p>\u6807\u9898:\u5173\u952e\u8bcd+\u4efb\u4f55\u5408\u9002\u7684\u4e1c\u897f(\u53ef\u80fd\u662f\u4e00\u4e2a\u7b80\u77ed\u7684\u975e\u63cf\u8ff0\u6027\u5f62\u5bb9\u8bcd)<\/p>\n<p>Desc\u3002\u7b2c\u4e00\u884c:\u4ef7\u503c\u4e3b\u5f20<\/p>\n<p>\u63cf\u8ff0\u3002\u7b2c\u4e8c\u884c:\u4ef7\u503c\u4e3b\u5f20\u7ee7\u7eed+\u547c\u5401\u884c\u52a8<\/p>\n<p>\u5728\u8fd9\u4e2a\u6846\u67b6\u4e0b\uff0c\u7531\u56de\u6536\u7684\u5e7f\u544a\u526f\u672c\u5236\u4f5c\u7684\u6269\u5c55\u6587\u672c\u5e7f\u544a\u7684\u7b2c\u4e8c\u4e2a\u6807\u9898\u5c06\u662f\u4e00\u4e2a30\u4e2a\u5b57\u7b26\u7684\u4ef7\u503c\u4e3b\u5f20\u3002\u867d\u7136\u8fd9\u6837\u505a\u542c\u8d77\u6765\u5f88\u6709\u4ef7\u503c\uff0c\u4f46\u5b9e\u9645\u4e0a\u8fd9\u662fETA\u7ed9\u5e7f\u544a\u5546\u5e26\u6765\u7684\u6700\u5927\u4f18\u52bf\u7684\u6d6a\u8d39:\u5728\u6392\u7248\u4e0a\u5438\u5f15\u773c\u7403\u7684\u884c\u52a8\u547c\u5401\u3002\u76f8\u53cd\uff0c\u4f60\u5e94\u8be5\u4e13\u6ce8\u4e8e\u878d\u5165\u4e00\u4e2a\u4e0d\u53ef\u6297\u62d2\u7684\u884c\u52a8\u53f7\u53ec\u3002\u73b0\u5b9e\u5730\u8bf4\uff0c\u5927\u591a\u6570\u4eba\u53ea\u770b\u6807\u9898\u3002\u867d\u7136\u8fd9\u4e00\u89c2\u70b9\u5728\u65b0\u95fb\u9886\u57df\u88ab\u5e7f\u6cdb\u5f15\u7528(\u5e76\u88ab\u8ba4\u4e3a\u662f\u70b9\u51fb\u72c2\u70ed\u6807\u9898\u7684\u5174\u8d77)\uff0c\u4f46\u5b83\u4e5f\u9002\u7528\u4e8ePPC\u5e7f\u544a\u3002<\/p>\n<p>\u8fd9\u4f7f\u5f97\u7b2c\u4e8c\u4e2a\u52a0\u7c97\u7684\u6807\u9898\u66f4\u6709\u4ef7\u503c\u3002\u5982\u679c\u6211\u4eec\u8981\u7528\u7b2c\u4e00\u4e2a\u6807\u9898\u8bf4\u4e00\u4e9b\u5f15\u4eba\u6ce8\u76ee\u7684\u4e1c\u897f\uff0c\u7b2c\u4e8c\u4e2a\u6807\u9898\u5e94\u8be5\u4e13\u6ce8\u4e8e\u8bf4\u670d\u6f5c\u5728\u5ba2\u6237\u70b9\u51fb\u5e7f\u544a\uff0c\u5e76\u968f\u540e\u8f6c\u6362\u3002\u901a\u8fc7\u5728\u7b2c\u4e00\u4e2a\u6807\u9898\u4e2d\u63d0\u51fa\u60c5\u611f\u8bc9\u6c42\uff0c\u4f60\u5c31\u80fd\u5728\u6f5c\u5728\u5ba2\u6237\u7684\u76ee\u5149\u843d\u5728\u4f60\u7684\u63cf\u8ff0\u884c\u4e4b\u524d\u5c55\u793a\u4f60\u7684\u62a5\u4ef7\u3002\u60a8\u53ef\u4ee5\u6709\u6548\u5730\u786e\u4fdd\u66f4\u591a\u7684\u4eba\u770b\u5230\u60a8\u7684\u8c03\u7528to\u884c\u52a8\uff0c\u5982\u679c\u505a\u5f97\u597d\uff0c\u4f1a\u63d0\u9ad8\u4f60\u7684\u70b9\u51fb\u7387\u3002\u5982\u679c\u4f60\u5df2\u7ecf\u901a\u8fc7\u7b2c\u4e00\u4e2a\u6807\u9898\u5438\u5f15\u4e86\u641c\u7d22\u8005\u7684\u5174\u8da3\uff0c\u90a3\u4e48\u7b2c\u4e8c\u4e2a\u6807\u9898\u5e94\u8be5\u662f\u4e00\u4e2a\u884c\u52a8\u7684\u53f7\u53ec:\u6bd5\u7adf\uff0c\u5927\u591a\u6570\u4eba\u53ea\u770b\u6807\u9898!<\/p>\n<p>(\u6ce8\u610f:\u54cd\u5e94\u5f0f\u641c\u7d22\u5e7f\u544a\u7684\u6700\u4f73\u5b9e\u8df5\u6709\u70b9\u4e0d\u540c\uff0c\u56e0\u4e3a\u4f60\u4e0d\u603b\u662f\u77e5\u9053\u8c37\u6b4c\u663e\u793a\u6807\u9898\u7684\u987a\u5e8f\u3002)\u5728\u6211\u770b\u6765\uff0c\u8fd9\u662f\u6574\u4e2a\u5217\u8868\u4e2d\u6700\u91cd\u8981\u7684\u5185\u5bb9\uff0c\u4e5f\u662f\u6211\u6240\u63d0\u5230\u7684\u6240\u6709\u5185\u5bb9\u7684\u6839\u6e90\u3002\u4f60\u6240\u90e8\u7f72\u6216\u8bfb\u5230\u7684\u6bcf\u4e00\u4e2a\u6807\u51c6\u6587\u672c\u5e7f\u544a\u6700\u4f73\u5b9e\u8df5\u6216\u7b56\u7565\u90fd\u662f\u57fa\u4e8e\u541d\u556c\u7684\u5b57\u7b26\u9650\u5236\u3002\u4f60\u4e0d\u80fd\u4e3a\u6f5c\u5728\u5ba2\u6237\u63d0\u4f9b\u8be6\u7ec6\u7684\u4ef7\u503c\u4e3b\u5f20\u548c\u7cbe\u786e\u7684\u884c\u52a8\u547c\u5401\uff0c\u800c\u662f\u88ab\u8feb\u505a\u51fa\u8ba9\u6b65\u3002\u51fa\u4e8e\u540c\u6837\u7684\u539f\u56e0\uff0c\u8bb8\u591a\u5e7f\u544a\u5546\u4e00\u76f4\u907f\u514d\u6dfb\u52a0\u50cf\u5012\u8ba1\u65f6\u8ba1\u65f6\u5668\u8fd9\u6837\u7684\u529f\u80fd\uff0c\u56e0\u4e3a\uff0c\u55ef\uff0c\u89d2\u8272\u9650\u5236\u4f7f\u5176\u592a\u56f0\u96be\u4e86\u3002\u73b0\u5728\uff0c\u611f\u8c22\u6269\u5c55\u6587\u672c\u5e7f\u544a\uff0c\u4f60\u6709\u673a\u4f1a\u4e0e\u4f60\u7684\u6f5c\u5728\u5ba2\u6237\u5206\u4eab\u4e00\u4e2a\u66f4\u6709\u529b\u7684\u4fe1\u606f:\u8bf7\u4e0d\u8981\u6d6a\u8d39\u65f6\u95f4\u628a\u4f60\u7684\u65e7\u5e7f\u544a\u62fc\u63a5\u5728\u4e00\u8d77\uff0c\u800c\u4e0d\u662f\u60f3\u51fa\u4e00\u4e9b\u65b0\u7684\u4e1c\u897f\u3002\u76f8\u53cd\uff0c\u4f60\u5e94\u8be5\u953b\u70bc\u4f60\u7684\u6587\u6848\u80fd\u529b\u3002\u5b57\u7b26\u6570\u91cf\u7684\u589e\u52a0\u610f\u5473\u7740\u201c\u73b0\u5728\u8d2d\u4e70\u201d\u3001\u201c\u6700\u597d\u201d\u548c\u201c\u5f88\u5feb\u7ed3\u675f\u201d\u7684\u65e5\u5b50\u5df2\u7ecf\u8fc7\u53bb\u4e86\u3002\u76f8\u53cd\uff0c\u4f60\u53ef\u4ee5\u5199\u4e0e\u4f60\u7684\u5b9e\u9645\u4ea7\u54c1\u76f8\u5173\u7684\u66f4\u6709\u673a\u7684\u5e7f\u544a\u3002\u4f60\u53ef\u4ee5\u901a\u8fc7\u7b80\u5355\u5730\u5c06\u4f60\u7684USP(\u72ec\u7279\u7684\u9500\u552e\u4e3b\u5f20)\u52a0\u5165\u5230\u4f60\u7684\u4ed8\u8d39\u641c\u7d22\u5e7f\u544a\u4e2d\uff0c\u6765\u907f\u514d\u6a21\u7cca\uff0c\u4f60\u53ef\u4ee5\u4ece\u7ade\u4e89\u5bf9\u624b\u4e2d\u8131\u9896\u800c\u51fa\u3002<\/p>\n<p>\u5f00\u59cb\u7684\u6700\u4f73\u65b9\u5f0f\u662f\u4ec0\u4e48?\u5728\u4f60\u7684PPC\u6d3b\u52a8\u4e2d\u4f7f\u7528\u4f60\u7684\u767b\u9646\u9875\u9762\u548c\u7f51\u7ad9\u526f\u672c\u3002\u5982\u679c\u4f60\u7684\u767b\u9646\u9875\u9762\u662f\u7531\u4e13\u4e1a\u7684\u6587\u6848\u64b0\u5199\u7684\uff0c\u90a3\u4e48\u73b0\u5728\u662f\u65f6\u5019\u5728\u4f60\u7684\u4ed8\u8d39\u641c\u7d22\u5e7f\u544a\u4e2d\u52a0\u5165\u4e00\u4e9bCRO\u9b54\u6cd5\u4e86\u3002<\/p>\n<p>\u4e00\u65e6\u4f60\u63a8\u51fa\u4e86\u4e00\u5957\u4ee5\u8fd9\u79cd\u65b9\u5f0f\u7f16\u5199\u7684\u6587\u6848\u2014\u2014\u628a\u4f60\u90a3\u534a\u6210\u54c1\u7684\u5f17\u5170\u80af\u65af\u5766ETA\u6254\u8fdb\u5783\u573e\u7bb1\u2014\u2014\u4f60\u5c31\u51c6\u5907\u597d\u7528a \/B\u6d4b\u8bd5\u4f60\u7684\u5e7f\u544a\u6587\u6848\uff0c\u4ee5\u5bf9\u6297\u5012\u8ba1\u65f6\u3001\u60c5\u611f\u5438\u5f15\u529b\u548c\u4f60\u80fd\u60f3\u5230\u7684\u4efb\u4f55\u4e1c\u897f!\u4f60\u670947%\u591a\u7684\u7a7a\u95f4:\u4f7f\u7528\u5b83!\u5bf9\u4e8e\u8001\u5f0f\u7684\u6807\u51c6\u6587\u672c\u5e7f\u544a\uff0c\u4f60\u80fd\u591f\u5305\u542b\u4e00\u4e2a\u663e\u793aURL\u3002\u8fd9\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u7279\u6027\uff0c\u56e0\u4e3a\u5b83\u5141\u8bb8\u60a8\u66f4\u6539\u770b\u8d77\u6765\u50cf\u5783\u573e\u90ae\u4ef6\u7684\u5b50\u57df\u5e76\u5305\u542b\u5173\u952e\u5b57\u3002\u4e0eETA &#8216;s\uff0c\u6ca1\u6709\u66f4\u591a\u7684\u663e\u793aURL\u3002\u60a8\u7684\u6700\u7ec8URL\u7528\u4e8e\u52a8\u6001\u751f\u6210\u4e00\u4e2a\u201c\u8def\u5f84\u201d\uff0c\u5b83\u5177\u6709\u4e24\u4e2a\u5168\u65b0\u7684\u5b57\u6bb5\uff0c\u540d\u79f0\u4e3aURL\u8def\u5f84\u3002\u5b83\u4eec\u662f\u5728\u6700\u7ec8URL\u672b\u5c3e\u7684\u4e00\u5bf915\u4e2a\u5b57\u7b26\u7684\u7a7a\u683c\uff0c\u60a8\u53ef\u4ee5\u6839\u636e\u81ea\u5df1\u7684\u9700\u8981\u4f7f\u7528\u5b83\u4eec\u3002\u5bf9\u4e8e\u90a3\u4e9b\u5728\u5bb6\u8bb0\u5206\u7684\u4eba\u6765\u8bf4\uff0c\u8fd9\u662f\u4f60\u53ef\u4ee5\u5229\u7528\u7684\u989d\u591630\u4e2a\u5b57\u7b26(\u6216\u8005\u5b8c\u5168\u5ffd\u7565:\u4e0d\u8981\u8fd9\u6837\u505a)\u3002\u8fd8\u8bb0\u5f97\u90a3\u4e9b\u65b0\u7684\u3001\u5f15\u4eba\u6ce8\u76ee\u7684\u6807\u9898\u5417?\u5728\u8fd9\u4e9b\u6807\u9898\u4e2d\uff0c\u6211\u4eec\u6446\u8131\u4e86\u5173\u952e\u5b57\u586b\u5145\u7684\u8d23\u4efb\uff0c\u800c\u503e\u5411\u4e8e\u5236\u4f5c\u5f15\u4eba\u6ce8\u76ee\u7684\u62a5\u4ef7\u3002\u597d\u5427\uff0cURL\u8def\u5f84\u662f\u5f25\u8865\u4e00\u4e9b\u4e0d\u8db3\u7684\u5b8c\u7f8e\u5730\u65b9\u3002\u5728\u8fd9\u91cc\uff0c\u4f60\u53ef\u4ee5\u52a0\u8f7d\u5173\u952e\u5b57\uff0c\u4f60\u5728\u51fa\u4ef7\u8bd5\u56fe\u6700\u5927\u5316\u8d28\u91cf\u8bc4\u5206\uff0c\u5e76\u663e\u793a\u524d\u666f\u8c01\u8bfb\u8fc7\u53bb\u4f60\u7684\u6807\u9898\uff0c\u4f60\u7684\u5e7f\u544a\u662f\u5b8c\u5168\u76f8\u5173\u7684\u641c\u7d22\u67e5\u8be2\u3002\u4f46\u662fURL\u8def\u5f84\u7684\u6548\u7528\u8fd8\u4e0d\u6b62\u4e8e\u6b64\u3002\u4f7f\u7528\u4e66\u4e2d\u7684\u6240\u6709\u6280\u5de7\u6765\u521b\u5efa\u9ad8\u5ea6\u76f8\u5173\u7684URL\u8def\u5f84\u3002URL Path\u5b57\u6bb5\u5982\u6b64\u5f3a\u5927\u7684\u90e8\u5206\u539f\u56e0\u662f\u5b83\u4eec\u4e0d\u4ec5\u53ef\u4ee5\u5305\u542b\u5173\u952e\u5b57\u3002\u4f60\u8fd8\u53ef\u4ee5\u4f7f\u7528\u52a8\u6001\u5173\u952e\u5b57\u63d2\u5165(\u5b8c\u7f8e\u5339\u914d\u6f5c\u5728\u5ba2\u6237\u7684\u641c\u7d22\u67e5\u8be2)\u2014\u2014\u8fd9\u662f\u6211\u4e2a\u4eba\u7684\u6700\u7231\u2014\u2014\u5305\u62ec\u4e00\u4e2a\u5012\u8ba1\u65f6\u8ba1\u65f6\u5668\u3002\u867d\u7136URL\u8def\u5f84\u4e0d\u592a\u53ef\u80fd\u51b3\u5b9a\u4f60\u7684\u5e7f\u544a\u7684\u8868\u73b0\uff0c\u4f46\u6700\u5927\u5316\u5b83\u4eec\u7684\u4ef7\u503c\u53ea\u4f1a\u6709\u6240\u5e2e\u52a9\u3002\u53ef\u4ee5\u628a\u5b83\u4eec\u770b\u4f5c\u662f100%\u663e\u793a\u65f6\u95f4\u7684\u5e7f\u544a\u6269\u5c55\u3002<\/p>\n<p>* *\u5956\u91d1* *<\/p>\n<p>\u201ckd\u201c\u5982\u679c\u4f60\u89c9\u5f97\u6709\u98a0\u8986\u6027\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528URL\u8def\u5f84\u5305\u62ec\u5546\u6807\u672f\u8bed\u548c\u7ade\u4e89\u5bf9\u624b\u7684\u540d\u5b57\u3002\u867d\u7136\u8fd9\u53ef\u80fd\u4f1a\u88ab\u7981\u6b62\uff0c\u56e0\u4e3a\u8c37\u6b4c\u5f00\u59cb\u53d1\u5e03\u5bf9ETA\u7684\u66f4\u65b0\uff0c\u4f46\u76ee\u524d\u8fd9\u662f\u4e00\u79cd\u521b\u9020\u6027\u7684\u65b9\u5f0f\uff0c\u8ba9\u5e7f\u544a\u5546\u4f20\u9012\u76f8\u5173\u6027\uff0c\u5e76\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\uff0c\u800c\u4e0d\u4f1a\u8ba9\u4ed6\u4eec\u7684\u5e7f\u544a\u88ab\u5426\u51b3\u3002<\/p>\n<p>TL;DR<\/p>\n<p>URL\u8def\u5f84\u7684\u597d\u5904\u4e0d\u4ec5\u4ec5\u662f\u597d\u770b\u3002\u901a\u8fc7\u5305\u542b\u4e00\u4e2a\u81ea\u5b9a\u4e49\u5668(\u52a8\u6001\u5173\u952e\u5b57\u63d2\u5165\u6216\u5012\u8ba1\u65f6)\u6765\u5229\u7528\u5b83\u4eec\u3002ETA\u7684\u4e00\u4e2a\u7279\u70b9\u8ba9\u4e00\u4e9b\u5e7f\u544a\u5546\u2014\u2014\u5c24\u5176\u662f\u90a3\u4e9b\u4e3b\u8981\u7784\u51c6\u79fb\u52a8\u7528\u6237\u7684\u5e7f\u544a\u5546\u2014\u2014\u611f\u5230\u56f0\u60d1\uff0c\u90a3\u5c31\u662f\u5b83\u201c\u7f3a\u4e4f\u201d\u79fb\u52a8\u7279\u5b9a\u5e7f\u544a\u3002\u6211\u660e\u767d\u8fd9\u4e00\u70b9\u3002\u79fb\u52a8\u5e7f\u544a\u975e\u5e38\u6709\u7528\uff0c\u9488\u5bf9\u7279\u5b9a\u8bbe\u5907\u7684\u62a5\u4ef7\u8c03\u6574\u662f\u4e0d\u591f\u7684\u3002\u201c\u4f46\u662f\u827e\u4f26\uff0c\u4f60\u4e3a\u4ec0\u4e48\u8981\u7528\u5413\u4eba\u7684\u5f15\u53f7?\u201d\u95ee\u5f97\u597d\uff0c\u670b\u53cb\u3002\u8fd9\u662f\u56e0\u4e3a\u6709\u4e00\u79cd\u4f7f\u7528\u79fb\u52a8ETA\u7684\u65b9\u6cd5:\u5b83\u53ea\u9700\u8981\u4e00\u4e9b\u8dd1\u817f\u5de5\u4f5c\u548c\u5bfc\u822a\u3002<\/p>\n<p>\u8f6c\u5230\u5171\u4eab\u5e93\u7684\u201c\u4e1a\u52a1\u6570\u636e\u201d\u90e8\u5206\u3002\u4ece\u90a3\u91cc\uff0c\u60a8\u53ef\u4ee5\u4e0a\u4f20\u4e00\u4e2a\u63d0\u8981(\u8fd9\u662f\u7535\u5b50\u8868\u683c\u7684\u4e00\u4e2a\u82b1\u54e8\u7684\u8bcd)\u3002\u8981\u521b\u5efa\u63d0\u8981\uff0c\u60a8\u9700\u8981\u521b\u5efa\u4e00\u4e2a\u5f15\u7528\u5fc5\u8981\u5b57\u6bb5\u7684\u7535\u5b50\u8868\u683c\u3002\u4e3a\u4e86\u7b80\u5355\u8d77\u89c1\uff0c\u8ba9\u6211\u4eec\u5047\u8bbe\u6211\u4eec\u60f3\u8981\u5728\u4e00\u4e2a\u6d3b\u52a8\u4e2d\u66f4\u6539\u6807\u9898\uff0c\u4ee5\u4fbf\u5b83\u5728\u79fb\u52a8SERPS\u4e0a\u66f4\u6539\u3002\u4e3a\u6b64\uff0c\u4f60\u9700\u8981\u5c06\u4e00\u5217\u547d\u540d\u4e3a\u201cHeadline1\u201d\uff0c\u7136\u540e\u5206\u522b\u5f15\u7528\u76ee\u6807\u6d3b\u52a8\u548c\u5e7f\u544a\u7ec4\uff0c\u7136\u540e\u662f\u8bbe\u5907\u9996\u9009\u9879\u3002\u5728\u4e0a\u9762\u7684\u4f8b\u5b50\u4e2d\uff0c\u6211\u4eec\u66f4\u6539\u4e86\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u670d\u52a1\u7684\u5e7f\u544a\u7684\u7b2c\u4e00\u4e2a\u6807\u9898(\u201cHeadline1\u201d)\uff0c\u4ee5\u4fbf\u8be5\u526f\u672c\u5f15\u7528\u4e00\u4e2a\u4e8b\u5b9e\uff0c\u5373\u6f5c\u5728\u5ba2\u6237\u53ef\u4ee5\u8981\u6c42\u514d\u8d39\u62a5\u4ef7\u3002\u8981\u5b9e\u65f6\u63a8\u9001\u8fd9\u4e9b\u5b9a\u5236\u5e7f\u544a\uff0c\u53ea\u9700\u6253\u5f00\u4e00\u4e2a\u65b9\u62ec\u53f7\u2014\u2014\u5c31\u50cf\u4f7f\u7528DKI-type &#8221; = &#8220;\uff0c\u7136\u540e\u662f\u63d0\u8981\u7684\u540d\u79f0(\u5728\u672c\u4f8b\u4e2d\u662f&#8221; mobileeta &#8220;)\u548c\u5c06\u8981\u66f4\u6539\u7684\u5b57\u6bb5(&#8221; Headline1 &#8220;)\u4e00\u6837\uff0c\u7528\u53e5\u53f7\u5c06\u4e24\u8005\u9694\u5f00\u3002<\/p>\n<p>\u77a7!\u4f60\u7684\u624b\u673a\u5e7f\u544a\u5df2\u7ecf\u51c6\u5907\u597d\u4e86\u3002\u624b\u673a\u7279\u5b9a\u5e7f\u544a\u4ecd\u7136\u5f88\u6d3b\u8dc3:\u4f60\u53ea\u9700\u8981\u77e5\u9053\u5728\u54ea\u91cc\u53ef\u4ee5\u627e\u5230\u5b83\u4eec\u3002<\/p>\n<p>\u5e7f\u544a\u6269\u5c55\u4e00\u76f4\u662f\u8bb8\u591a\u8c37\u6b4c\u5e7f\u544a\u5e10\u6237\u7684\u75c7\u7ed3\u6240\u5728;\u5b83\u4eec\u8ba9\u4f60\u6709\u673a\u4f1a\u4e0e\u6f5c\u5728\u5ba2\u6237\u5206\u4eab\u4e00\u5806\u7279\u5b9a\u73af\u5883\u7684\u652f\u6301\u4fe1\u606f\uff0c\u800c\u4e0d\u5fc5\u52a8\u7528\u4f60\u7684\u5e7f\u544a\u5206\u914d\u7684\u5b57\u7b26\u6570\u3002\u73b0\u5728\uff0c\u6709\u4e86ETA\uff0c\u6269\u5c55\u4ecd\u7136\u88ab\u8bc1\u660e\u662f\u975e\u5e38\u6709\u7528\u7684\u3002\u4f60\u53ea\u9700\u8981\u786e\u4fdd\u907f\u514d\u91cd\u53e0\u3002<\/p>\n<p>\u8c37\u6b4c\u60e9\u7f5a\u90a3\u4e9b\u5e7f\u544a\u6587\u6848\u548c\u5e7f\u544a\u6269\u5c55\u592a\u63a5\u8fd1\u7684\u5e7f\u544a\u5546\uff0c\u5b8c\u5168\u5ffd\u7565\u540e\u8005\u7684\u5b58\u5728:\u6ca1\u9519\uff0c\u5982\u679c\u4ed6\u4eec\u5728\u4f60\u7684\u5e7f\u544a\u6587\u6848\u4e2d\u91cd\u590d\u4fe1\u606f\uff0c\u8c37\u6b4c\u5c31\u4e0d\u4f1a\u63d0\u4f9b\u6269\u5c55\u670d\u52a1\u3002\u5982\u679c\u4f60\u6b63\u5728\u901a\u8fc7\u56de\u6536\u65e7\u7684\u5e7f\u544a\u6587\u6848\u6765\u7f16\u5199\u6269\u5c55\u6587\u672c\u5e7f\u544a\uff0c\u6211\u6562\u6253\u8d4c\u4f60\u4f1a\u53d1\u73b0\u81ea\u5df1\u6b63\u5728\u4f7f\u7528\u5e7f\u544a\u6269\u5c55\u6765\u586b\u5145\u76ee\u6807\u5b57\u7b26\u6570\u3002\u574f\u7684\u7535\u8bdd\u3002<\/p>\n<p>**Cough**\u7f16\u5199\u5168\u65b0\u7684\u3001\u6709\u51dd\u805a\u529b\u7684\u5e7f\u544a\uff0c\u800c\u4e0d\u662f\u6ee1\u662f15\u4e2a\u5b57\u7b26\u7684\u8bcd\u7ec4\u3002\u5982\u679c\u4f60\u53d1\u73b0\u81ea\u5df1\u4f7f\u7528\u4e86\u4e00\u4e9b\u4f60\u66fe\u7ecf\u5728\u4f60\u7684\u5e7f\u544a\u6269\u5c55\u4e2d\u4f7f\u7528\u7684\u4fe1\u606f\uff0c\u7b80\u5355\u5730\u91cd\u5199\u5b83\u4eec\u6765\u4f20\u8fbe\u4e00\u7ec4\u4e0d\u540c\u7684\u8865\u5145\u4fe1\u606f\u3002\u73b0\u5728\uff0c\u5728\u4f60\u7684\u5e7f\u544a\u6587\u6848\u4e2d\u907f\u514d\u4f7f\u7528\u4e0d\u8fde\u8d2f\u7684\u77ed\u8bed\u5f88\u6709\u53ef\u80fd\u4e0e\u4f60\u7684\u5e7f\u544a\u6269\u5c55\u5b8c\u5168\u6ca1\u6709\u91cd\u53e0\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u4f60\u5e94\u8be5\u5bf9\u4f60\u7684\u8c37\u6b4c\u5e7f\u544a\u8d26\u6237\u8fdb\u884c\u5168\u9762\u5ba1\u8ba1\uff0c\u4ee5\u786e\u5b9a\u54ea\u4e9b\u662f\u6709\u6548\u7684\uff0c\u54ea\u4e9b\u662f\u65e0\u6548\u7684\u3002\u8fd9\u5c06\u8ba9\u4f60\u80fd\u591f\u987a\u5229\u5730\u8fdb\u5165\u5230\u5410\u69fd\u6d4b\u8bd5\u5e7f\u544a\u62f7\u8d1d\u4e2d\u3002\u68c0\u67e5\u4f60\u7684\u5e7f\u544a\u6269\u5c55\uff0c\u786e\u4fdd\u5b83\u4eec\u4ecd\u7136\u662f\u552f\u4e00\u7684(\u5426\u5219\u8c37\u6b4c\u4f1a\u5047\u88c5\u5b83\u4eec\u4e0d\u5b58\u5728)\u3002<\/p>\n<p>\u4e03\u5b97\u7f6a:\u5fd8\u4e86\u5fc5\u5e94<\/p>\n<p>\u8c37\u6b4c\u5e76\u4e0d\u662f\u552f\u4e00\u4e00\u4e2a\u63d0\u4f9b\u6269\u5c55\u6587\u672c\u5e7f\u544a\u7684\u5e73\u53f0\u3002\u5fae\u8f6f\u5e7f\u544a\u5f97\u5230\u4e86&#8217;\u6211\u4e5f\u662f\uff0c\u4f60\u8981\u662f\u5fd8\u4e86\u4ed6\u4eec\u5c31\u592a\u8822\u4e86\u3002<\/p>\n<p>\u5fc5\u5e94\u7684ETA\u5b9e\u9645\u4e0a\u4f3c\u4e4e\u4e0eAdWords\u7ade\u4e89\u5f97\u76f8\u5f53\u4e0d\u9519;\u6839\u636e\u6211\u4eec\u7684\u5ba2\u6237\u6570\u636e\uff0c\u5fc5\u5e94\u641c\u7d22\u7684ETA\u5e73\u5747\u70b9\u51fb\u7387\u7ea6\u4e3a7%\u3002<\/p>\n<p>\u76f8\u53cd\uff0c\u4f60\u5e94\u8be5\u2026\u2026<\/p>\n<p>\u2026\u2026\u9075\u5faa\u6211\u5728\u5fc5\u5e94\u4e0a\u7ed9\u4f60\u7684\u5176\u4ed6\u5efa\u8bae!\u5e73\u53f0\u6709\u5176\u7ec6\u5fae\u5dee\u522b\uff0c\u4f46\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u7f16\u5199\u66f4\u597d\u7684\u6269\u5c55\u6587\u672c\u5e7f\u544a\u662f\u4e00\u4e2a\u4e0e\u5e73\u53f0\u65e0\u5173\u7684\u6d3b\u52a8\u3002\u53ea\u8981\u4e13\u6ce8\u4e8e\u5728\u6807\u9898\u4e2d\u52a0\u5165\u60c5\u611f\u8bc9\u6c42\u6216\u521b\u9020\u7d27\u8feb\u611f\uff0c\u5728\u63cf\u8ff0\u4e2d\u5c06\u4f60\u7684\u54c1\u724c\u5b9a\u4f4d\u4e3a\u6743\u5a01\uff0c\u7136\u540e\u5c31\u80fd\u770b\u5230\u7ebf\u7d22\u6e90\u6e90\u4e0d\u65ad\u5730\u6d8c\u6765\u3002\u8fd8\u8bb0\u5f97\u4f60\u521a\u521a\u5728\u8c37\u6b4c\u5e7f\u544a\u4e0a\u505a\u7684\u4e00\u5207\u5417?\u51b2\u6d17\u548c\u91cd\u590d\uff0c\u6211\u7684\u670b\u53cb\u3002<\/p>\n<p>***<\/p>\n<p>\u901a\u8fc7\u907f\u514d\u6269\u5c55\u6587\u672c\u5e7f\u544a\u5199\u4f5c\u76847\u4e2a\u7f6a\u6076\uff0c\u5e76\u9075\u5faa\u4e0a\u9762\u6982\u8ff0\u7684\u7b56\u7565\uff0c\u4f60\u5c06\u521b\u9020\u51fa\u6740\u624b\u7ea7\u7684\u5e7f\u544a\u526f\u672c\uff0c\u5e76\u5728\u77ed\u65f6\u95f4\u5185\u8f6c\u6362\u3002\u5982\u679c\u60a8\u5bf9\u521b\u5efa\u6269\u5c55\u6587\u672c\u5e7f\u544a\u4ecd\u6709\u7591\u95ee\uff0c\u8bf7\u6ce8\u518c\u201ceta\u7684\u5012\u8ba1\u65f6\u201d\uff0c\u8fd9\u662f\u4e00\u4e2a\u7531WordStream\u5e38\u9a7b\u6570\u636e\u79d1\u5b66\u5bb6Mark Irvine\u572812\u670814\u65e5\u4e3b\u6301\u7684\u5728\u7ebf\u7814\u8ba8\u4f1a!Allen Finn\u662fToasted Collective\u7684\u8054\u5408\u521b\u59cb\u4eba\uff0c\u8fd9\u662f\u4e00\u5bb6\u4e13\u6ce8\u4e8e\u5927\u9ebb\u7684\u6570\u5b57\u673a\u6784\u3002\u5f88\u4e45\u4ee5\u524d\uff0c\u4ed6\u5728WordStream\u5de5\u4f5c\uff0c\u5728\u90a3\u91cc\u5f53\u4e86\u4e00\u6bb5\u65f6\u95f4\u7684\u68a6\u5e7b\u6a44\u6984\u7403\u51a0\u519b\u3002<\/p>\n<p>\u53c2\u89c1Allen Finn<\/p>\n<p>\u7684\u5176\u4ed6\u6587\u7ae0\uff0c\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae0\uff0c8\u79cd\u806a\u660e\u7684\u65b9\u6cd5\u5728\u8c37\u6b4c\u5e7f\u544a\u7ade\u4e89(\u4e0d\u63d0\u9ad8\u51fa\u4ef7)\u8fd9\u91cc\u67098\u4e2a\u7b56\u7565\u548c24\u4e2a\u6218\u672f\uff0c\u4f60\u53ef\u4ee5\u5728\u51fa\u4ef7\u4e4b\u524d\u505a\u3002<\/p>\n<p>\u5982\u4f55\u4f7f\u7528\u8c37\u6b4c\u5e7f\u544a\u81ea\u5b9a\u4e49\u7247\u6bb5<\/p>\n<p>\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u672a\u5145\u5206\u5229\u7528\u7684\u8c37\u6b4c\u5e7f\u544a\u529f\u80fd\u7684\u529b\u91cf\u3002<\/p>\n<p>\u4e3a\u4ec0\u4e48\u4f60\u7684\u975e\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u5e94\u8be5\u8bbe\u7f6e\u8f6c\u6362\u503c(\u53ca\u5982\u4f55\u505a)<\/p>\n<p>\u63ed\u793a\u4e86\u5982\u4f55\u5728\u8c37\u6b4c\u5e7f\u544a(\u548c\u5176\u4ed6\u5e73\u53f0)\u4e2d\u63d0\u9ad8\u9886\u5148\u8d28\u91cf\u548c\u786e\u4fdd\u6700\u9ad8ROI\u7684\u5173\u952e\u3002<\/p>\n<p>\u8bc4\u8bba<\/p>\n<p>\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5bb6\u5ead-\u535a\u5ba2-\u6269\u5c55\u6587\u672c\u5e7f\u544a\u76847\u5927\u7f6a\u6076(\u4ee5\u53ca\u8be5\u600e\u4e48\u505a)\u5c3d\u7ba1\u8bb0\u5f97\u51b2\u6d17\u6613\u62c9\u7f50\u548c\u6254\u6389\u6bcf\u4e2a\u62ab\u8428\u76d2\u5e95\u90e8\u8986\u76d6\u7740\u51dd\u56fa\u5976\u916a\u7684\u5c0f\u8721\u7eb8 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1974","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1974"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1974\/revisions"}],"predecessor-version":[{"id":3622,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/1974\/revisions\/3622"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1974"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}