\u8fd9\u662f\u6070\u5c14\u8fea\u5c3c\u7684\u57fa\u672c\u539f\u5219\u4e4b\u4e00\u3002\u51ed\u7a7a\u521b\u9020\u9700\u6c42\u7684\u90a3\u4e2a\u3002\u8fd9\u8feb\u4f7f\u4eba\u4eec\u6700\u7ec8\uff0c\u6700\u7ec8\uff0c\u91c7\u53d6\u884c\u52a8\u3002\u8d2d\u4e70\uff0c\u5206\u4eab\uff0c\u5e76\u6253\u7834\u963b\u6b62\u4efb\u4f55\u6539\u53d8\u7684\u60ef\u6027\u3002<\/p>\n
\u7d27\u8feb\u611f\u3002\u7a00\u7f3a\u8feb\u4f7f\u6211\u4eec\u505a\u51fa\u6539\u53d8\u7684\u51b3\u5b9a\uff0c\u5c3d\u7ba1\u6211\u4eec\u5929\u751f\u5c31\u4e0d\u559c\u6b22\u6539\u53d8\u3002\u5f53\u7136\uff0c\u6211\u4eec\u60f3\u8981\u597d\u7684\u4e00\u9762\u3002\u4f46\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u6211\u4eec\u65e0\u6cd5\u5fcd\u53d7\u5b83\u7684\u8d1f\u9762\u5f71\u54cd\u3002\u6240\u4ee5\u4ec0\u4e48\u4e5f\u4e0d\u4f1a\u53d1\u751f\u3002\u90a3\u53cc\u65b0\u978b\u5c31\u653e\u5728\u4ed6\u4eec\u7684\u8d2d\u7269\u8f66\u91cc\u3002\u6216\u8005\u9886\u5bfc\u505c\u6b62\u8ddf\u8fdb\uff0c\u56e0\u4e3a\u201c\u4ed6\u4eec\u8fd8\u5728\u8003\u8651\u8fd9\u4ef6\u4e8b\u3002<\/p>\n
\u90a3\u4e48\u5982\u4f55\u8ba9\u4ed6\u4eec\u8fdb\u884c\u4e0b\u4e00\u6b65\u5462?\u8fd9\u91cc\u670913\u4e2a\u53ef\u9760\u7684\u7d27\u6025\u8bf1\u5bfc\u7b56\u7565\uff0c\u4f60\u53ef\u4ee5\u5f00\u59cb\u4f7f\u7528\u5b83\u6765\u589e\u52a0\u9500\u552e\u989d\u3002<\/p>\n
1\u3002\u4ea7\u54c1\u5c5e\u6027<\/p>\n
\u4ea7\u54c1\u5c5e\u6027\u662f\u5728\u5b9e\u9645\u64cd\u4f5c\u4e2d\u5bfb\u627e\u7a00\u7f3a\u6027\u7684\u7b2c\u4e00\u4e2a\u5730\u65b9\u3002\u4f8b\u5982\uff0c\u8bf7\u6ce8\u610f\u7b2c\u4e09\u53cc\u9774\u5b50\u662f\u5982\u4f55\u56e0\u4e3a\u4e34\u65f6\u4ef7\u683c\u4e0b\u8dcc\u800c\u8131\u9896\u800c\u51fa\u7684\u3002\u73b0\u5728\u8ba9\u6211\u4eec\u8ba2\u4e2a\u5047\u671f\u5427\u3002\u4f60\u6253\u5f00Expedia\uff0c\u8f93\u5165\u4e00\u4e2a\u57ce\u5e02\u548c\u4e00\u4e9b\u65c5\u884c\u65e5\u671f\uff0c\u7136\u540e\u56de\u8f66\u3002\u4f60\u6240\u9047\u5230\u7684\u662f\u4e00\u4e2a\u5b8c\u5168\u5546\u54c1\u5316\u7684\u8d2d\u7269\u4f53\u9a8c\u3002\u9152\u5e97\u3001\u5047\u671f\u548c\u822a\u73ed\u90fd\u6392\u5f97\u6ee1\u6ee1\u7684\u3002\u4f60\u53ea\u9700\u8981\u6d4f\u89c8\u4ef7\u683c\u5c31\u80fd\u786e\u5b9a\u54ea\u5bb6\u9152\u5e97\u770b\u8d77\u6765\u4e0d\u9519\u3002\u95ee\u9898\u662f\u5927\u591a\u6570\u4eba\u53ea\u662f\u5728\u770b\u3002\u6ca1\u6709\u7d27\u8feb\u611f\u300281%\u7684\u4eba\u5728\u6ca1\u6709\u9884\u5b9a\u7684\u60c5\u51b5\u4e0b\u5c31\u79bb\u5f00\u4e86\u3002\u4f60\u5982\u4f55\u6fc0\u52b1\u4ed6\u4eec\u91c7\u53d6\u884c\u52a8?\u770b\u770bExpedia\u5728\u8fd9\u4e2a\u9875\u9762\u4e0a\u7a81\u51fa\u663e\u793a\u4e86\u591a\u5c11\u4ea7\u54c1\u5c5e\u6027:<\/p>\n
\u7eff\u8272\u6761\u7a81\u51fa\u663e\u793a\u4e86\u6bcf\u65e5\u4ea4\u6613\u3002\u6709\u661f\u7684\u8bc4\u7ea7\u3002\u4e00\u4e2a\u5c0fVIP\u56fe\u6807\u3002\u4ece\u8bf8\u5982\u201c\u975e\u5e38\u597d!\u201d\u201d\u548c\u201c\u592a\u597d\u4e86!<\/p>\n
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2\u3002Hyper-Specific CTA\u7684<\/p>\n
The Next Web\u60f3\u8ba9\u4ed6\u4eec\u7684\u4ea4\u6613\u9875\u9762\u83b7\u5f97\u66f4\u591a\u7684\u6d41\u91cf\u3002(\u56e0\u4e3a\uff0c\u4f60\u77e5\u9053\uff0c\u8fd9\u662f\u8d5a\u94b1\u7684\u5730\u65b9\u3002)\u7f51\u7ad9\u4e0a\u7684\u4e3b\u8981CTA(\u6216\u884c\u52a8\u53f7\u53ec)\u662f\u4e3b\u83dc\u5355\u5bfc\u822a\u4e2d\u7684\u4e00\u4e2a\u5c0f\u6587\u672c\u94fe\u63a5\u3002\u4ed6\u4eec\u5bf9163,000\u591a\u540d\u8bbf\u95ee\u8005\u6d4b\u8bd5\u4e86\u4e24\u4e2a\u65b0\u7684CTA\u7248\u672c:<\/p>\n
\u3002\u7b2c\u4e00\u4e2a\u53d8\u4f53\u53ea\u662f\u201cDeals\u201d\u3002\u7b2c\u4e8c\u4e2a\u53d8\u4f53\u9648\u8ff0\u4e86\u5177\u4f53\u7684\u4ea4\u6613\u6570\u91cf(\u5982\u201c104 Deals\u201d)\u3002<\/p>\n
\u7ed3\u679c?\u7279\u5b9a\u4ea4\u6613\u6570\u91cf\u7684\u53d8\u5316\u589e\u52a0\u4e86\u7528\u6237\u7c98\u6027257.8%\u3002\u636e\u63a8\u6d4b\uff0c\u8fd9\u79cd\u4e13\u4e00\u6027\u201c\u8bbe\u5b9a\u4e86\u8bbf\u95ee\u8005\u7684\u671f\u671b\uff0c\u4ece\u800c\u589e\u52a0\u4e86\u4e0e\u5bfc\u822a\u680f\u4e2d\u7684\u2018Deals\u2019CTA\u76f8\u5173\u7684\u6d41\u91cf\u3002<\/p>\n
FOMO\u662f\u5176\u4e2d\u7684\u4e00\u90e8\u5206\u3002\u4ec5\u4ec5\u662f\u4e00\u4e2a\u7b80\u5355\u7684\u6570\u5b57\u5c31\u4f1a\u8ba9\u4eba\u4eec\u7a81\u7136\u610f\u8bc6\u5230\u5373\u5c06\u53d1\u751f\u7684\u4e8b\u60c5\uff0c\u4ed6\u4eec\u73b0\u5728\u660e\u767d\u4e86\u201c\u4e0d\u91c7\u53d6\u4f60\u5e0c\u671b\u4ed6\u4eec\u91c7\u53d6\u7684\u884c\u52a8\u4f1a\u5bfc\u81f4\u4ef7\u503c\u7684\u635f\u5931\u201d\u3002\u201d<\/p>\n
3\u3002\u7f51\u7ad9\u8986\u76d6<\/p>\n
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Sumo\u5206\u6790\u4e86\u6570\u767e\u4e07\u4e2a\u6570\u636e\u70b9\uff0c\u53d1\u73b0\u6700\u597d\u7684\u5f39\u51fa\u7a97\u53e3\u548c\u53e0\u52a0\u53ef\u4ee5\u8fbe\u5230\u8fd110%\u7684\u8f6c\u5316\u7387\u3002<\/p>\n
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4\u3002\u53bb\u5e74\u67091.54\u4ebf\u4eba\u5728\u9ed1\u8272\u661f\u671f\u4e94\u8d2d\u7269\u3002\u539f\u56e0\u53ef\u4ee5\u7528\u4e00\u53e5\u6700\u8e69\u811a\u7684\u516c\u5173\u540d\u8a00\u6765\u5b8c\u7f8e\u5730\u6982\u62ec:\u201c\u8fd9\u5bf9\u96f6\u552e\u5546\u6765\u8bf4\u662f\u4e00\u4e2a\u5f3a\u52b2\u7684\u5468\u672b\uff0c\u4f46\u5bf9\u6d88\u8d39\u8005\u6765\u8bf4\u66f4\u662f\u4e00\u4e2a\u66f4\u597d\u7684\u5468\u672b\uff0c\u4ed6\u4eec\u5229\u7528\u4e86\u4e00\u4e9b\u771f\u6b63\u4e0d\u53ef\u601d\u8bae\u7684\u4ea4\u6613\u3002\u201d\u56e2\u8d2d\u7f51\u7ad9Groupon(\u4ed6\u4eec\u73b0\u5728\u8fd8\u5b58\u5728\u5417?)\u91c7\u7eb3\u4e86\u8fd9\u4e2a\u60f3\u6cd5\u5e76\u4ed8\u8bf8\u5b9e\u65bd\uff0c\u521b\u5efa\u4e86\u4e00\u4e2a\u6bcf\u65e5\u4ea4\u6613\u7f51\u7ad9\uff0c\u5b83\u4f9d\u9760\u5c0f\u578b\u4f01\u4e1a\u628a\u95ea\u8d2d\u53d8\u6210\u4e86\u5927\u751f\u610f\u3002\u4e00\u4e2a\u6700\u597d\u7684\u5728\u7ebf\u8f6c\u6362\u7f51\u7ad9-\u4fe1\u4e0d\u4fe1\u7531\u4f60-\u662fQVC\u3002\u8fd9\u542c\u8d77\u6765\u96be\u4ee5\u7f6e\u4fe1\u3002\u76f4\u5230\u4f60\u8bbf\u95ee\u4ed6\u4eec\u7684\u7f51\u7ad9\uff0c\u6d4f\u89c8\u4e00\u4e0b\u3002<\/p>\n
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Thrive\u7684\u201c\u6700\u540e\u901a\u7252\u201d\u662f\u4e00\u4e2a\u65b9\u4fbf\u7684\u5c0f\u9644\u52a0\u5de5\u5177\u3002\u8fd9\u662f\u4e00\u4e2aWordPress\u63d2\u4ef6\uff0c\u4f60\u53ef\u4ee5\u5b89\u88c5\u5b83\u6765\u91cd\u65b0\u521b\u5efa\u8fd9\u4e9b\u9650\u65f6\u4f18\u60e0\uff0c\u5e76\u5728\u4f60\u7684\u7f51\u7ad9\u4e0a\u663e\u793a\u5b83\u4eec\u3002\u4ed6\u4eec\u751a\u81f3\u6709\u4e00\u4e2a\u4e3a\u4e2a\u4eba\u91cd\u65b0\u542f\u52a8\u65f6\u949f\u7684\u529f\u80fd(\u6240\u4ee5\u5b83\u4e0d\u5fc5\u7531\u4e00\u4e2a\u56fa\u5b9a\u7684\u65e5\u671f\uff0c\u800c\u662f\u7531\u4e2a\u4eba\u81ea\u5df1\u7684\u884c\u4e3a)\u3002\u7531\u4e8e\u50cf\u8fd9\u6837\u7684\u7b80\u5355\u5de5\u5177\uff0c\u5012\u6570\u8ba1\u65f6\u5668\u73b0\u5728\u5728\u7f51\u4e0a\u53d8\u5f97\u65e0\u5904\u4e0d\u5728\u3002\u4e4b\u524d\u6211\u4eec\u5728Expedia\u4e0a\u770b\u5230\u8fc7\u3002\u7136\u540e\u5728\u7f51\u7ad9\u4e0a\u53e0\u52a0\u3002\u73b0\u5728\u6765\u770bQVC\u3002\u5f88\u5feb\u6211\u4eec\u8fd8\u4f1a\u5728\u5176\u4ed6\u4e00\u4e9b\u60c5\u51b5\u4e0b\u770b\u5230\u5b83\u3002\u4f46\u9996\u5148\uff0c\u8ba9\u6211\u4eec\u8ba8\u8bba\u5012\u6570\u8ba1\u65f6\u5668\u7684\u8fd1\u4eb2:\u9650\u65f6\u53ef\u7528\u6027\u3002<\/p>\n
5\u3002\u6709\u9650\u7684\u53ef\u7528\u6027<\/p>\n
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(\u5475!\u4f60\u80fd\u60f3\u8c61\u4f4f\u5728\u4e00\u5bb620\u7f8e\u5143\u7684\u9152\u5e97\u5417?\u8bb0\u5f97\u81ea\u5e26\u6d88\u6bd2\u6e7f\u5dfe\u3002)\u4f17\u6240\u5468\u77e5\uff0c\u6570\u5b57\u4ea7\u54c1\u6ca1\u6709\u5e93\u5b58\u6210\u672c\u3002\u6ca1\u6709\u6240\u8c13\u7684\u6570\u91cf\u6709\u9650\u8fd9\u56de\u4e8b\u3002<\/p>\n
\uff0c<\/p>\n
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6\u3002\u65b0!\u6211\u4eec\u90fd\u6709\u8fc7\u8fd9\u6837\u7684\u7ecf\u5386\u3002\u4f46\u6211\u4eec\u88ab\u65b0\u9c9c\u4e8b\u7269\u6240\u5438\u5f15\u3002<\/p>\n
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7\u3002<\/p>\n
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9\u3002\u4e09\u5206\u4e4b\u4e00\u7684\u8425\u9500\u4eba\u5458\u8868\u793a\u4e2a\u6027\u5316\u8425\u9500\u662f\u6700\u91cd\u8981\u7684\u8d8b\u52bf\uff0c\u51e0\u4e4e\u6240\u6709\u4eba(77%)\u90fd\u540c\u610f\u8fd9\u662f\u4e00\u4e2a\u91cd\u8981\u7684\u53d1\u5c55\u3002<\/p>\n
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Optimizely\u7684Personalization\u5c31\u662f\u8fd9\u6837\u4e00\u4e2a\u5de5\u5177\uff0c\u5b83\u53ef\u4ee5\u6839\u636e\u4ee5\u524d\u7684\u4e00\u4e9b\u7ec6\u8282\u5b9a\u5236\u60a8\u6240\u770b\u5230\u7684\u5185\u5bb9\u3002\u8fd9\u4e2a\u4f8b\u5b50\u7684\u80cc\u666f\u662f\u4e00\u676f\u5496\u5561\u548c\u4e00\u53e5\u7b80\u5355\u4f46\u53cb\u597d\u7684\u201cGood morning!\u201d(\u57fa\u4e8e\u4e00\u5929\u4e2d\u9875\u9762\u88ab\u6d4f\u89c8\u7684\u65f6\u95f4)\uff0c\u5b83\u7acb\u5373\u5728\u5176\u4ed6\u7f51\u7ad9\u7684\u9759\u6001\u76f8\u540c\u7684\u6d77\u6d0b\u4e2d\u8131\u9896\u800c\u51fa\u3002<\/p>\n
10\u3002<\/p>\n
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12\u3002\u98ce\u9669\u9006\u8f6c\u652f\u4ed8\u9009\u9879<\/p>\n
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64\u65e0\u9648\u8bcd\u6ee5\u8c03\u7684\u8282\u65e5\u6587\u6848\u521b\u610f\u548c\u4f8b\u5b50<\/p>\n
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