\u9664\u4e86\u6b7b\u4ea1\u548c\u7a0e\u6536\uff0c\u751f\u6d3b\u4e2d\u5f88\u5c11\u6709\u4fdd\u8bc1\uff0c\u4f46\u6709\u4e00\u4ef6\u4e8b\u662f\u80af\u5b9a\u7684\u2014\u2014\u6709\u4e9b\u4eba\u559c\u6b22\u5728\u597d\u70b9\u5b50\u4e0a\u704c\u6c34\u3002<\/p>\n
\u4ee5\u5185\u5bb9\u8425\u9500\u4e3a\u4f8b\u3002\u5c3d\u7ba1\u8fd9\u662f\u4e00\u79cd\u53ef\u9760\u7684\u3001\u7ecf\u8fc7\u9a8c\u8bc1\u7684\u65b9\u5f0f\uff0c\u53ef\u4ee5\u4e3a\u4f60\u7684\u7f51\u7ad9\u5e26\u6765\u6d41\u91cf\uff0c\u589e\u52a0\u7ebf\u7d22\u548c\u9500\u91cf\uff0c\u4f46\u6709\u4e9b\u4eba\u8fd8\u662f\u5fcd\u4e0d\u4f4f\u8981\u8c08\u8bba\u5185\u5bb9\u3002\u8fd9\u592a\u56f0\u96be\u4e86\uff0c\u5b83\u4e0d\u8d77\u4f5c\u7528\uff0c\u6ca1\u6709\u4efb\u4f55\u610f\u4e49\u2014\u2014\u8fd9\u4e9b\u90fd\u662f\u5185\u5bb9\u8425\u9500\u53cd\u5bf9\u8005\u7684\u6709\u5229\u8bba\u70b9\u3002\u9057\u61be\u7684\u662f\u5b83\u4eec\u90fd\u662f\u5047\u7684\u3002\u4e0b\u6b21\u6709\u4eba\u8bf4\u5185\u5bb9\u8425\u9500\u662f\u6d6a\u8d39\u65f6\u95f4\u7684\u65f6\u5019\uff0c\u4e3a\u4ec0\u4e48\u4e0d\u62ff\u51fa\u8fd923\u4e2a\u5185\u5bb9\u8425\u9500\u6570\u636e\u548c\u4e8b\u5b9e\u6765\u8bc1\u660e\u4ed6\u4eec\u662f\u9519\u7684\u5462?\u4f60\u53ef\u80fd\u4f1a\u6539\u53d8\u4ed6\u4eec\u7684\u60f3\u6cd5\u2014\u2014\u4f46\u5982\u679c\u6ca1\u6709\uff0c\u81f3\u5c11\u4f60\u4f1a\u5f97\u5230\u6ee1\u8db3\uff0c\u8ba9\u4ed6\u4eec\u56de\u5230\u4ed6\u4eec\u7684\u4f4d\u7f6e\u4e0a\uff0c\u8c01\u4e0d\u559c\u6b22\u8fd9\u6837\u5462?<\/p>\n
1\u3002\u5185\u5bb9\u8425\u9500\u5177\u6709\u6781\u9ad8\u7684\u6210\u672c\u6548\u76ca\u548c\u60ca\u4eba\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002\u4e0e\u4f20\u7edf\u7684\u8425\u9500\u65b9\u6848\u76f8\u6bd4\uff0c\u5185\u5bb9\u8425\u9500\u7684\u6210\u672c\u8981\u4f4e62%\uff0c\u5e76\u4ea7\u751f\u7ea6\u4e09\u500d\u7684\u8bbf\u95ee\u91cf\u3002(DemandMetric)<\/p>\n
2\u3002\u5185\u5bb9\u63a8\u52a8\u7740\u8f6c\u6362\u3002\u5e73\u5747\u800c\u8a00\uff0c\u4f7f\u7528\u5185\u5bb9\u8425\u9500\u7684\u516c\u53f8\u548c\u54c1\u724c\u7684\u8f6c\u5316\u7387\u662f\u4e0d\u4f7f\u7528\u5185\u5bb9\u8425\u9500\u7684\u516c\u53f8\u548c\u54c1\u724c\u76846\u500d\uff0c\u5206\u522b\u4e3a2.9%\u548c0.5%\u3002(\u963f\u4f2f\u4e01\u7ec4)<\/p>\n
3\u3002\u4e16\u754c\u4e0a\u6700\u5927\u7684\u54c1\u724c\u610f\u8bc6\u5230\u5185\u5bb9\u5c31\u662f\u672a\u6765\u3002\u4f8b\u5982\uff0c\u53ef\u53e3\u53ef\u4e50\u5728\u5185\u5bb9\u521b\u4f5c\u4e0a\u7684\u6295\u5165\u5c31\u8d85\u8fc7\u4e86\u5728\u7535\u89c6\u5e7f\u544a\u4e0a\u7684\u6295\u5165\u3002(\u5408\u9002)<\/p>\n
4\u3002\u4e92\u52a8\u5185\u5bb9\u662f\u4e00\u95e8\u5927\u751f\u610f\uff0c\u800c\u4e14\u8fd8\u5728\u4e0d\u65ad\u6269\u5927\u3002\u5728\u76ee\u524d\u4f7f\u7528\u4e92\u52a8\u5185\u5bb9\u7684\u5185\u5bb9\u8425\u9500\u4eba\u5458\u4e2d(\u5982\u8c37\u6b4cAdWords\u5386\u53f2\u7684\u4e92\u52a8\u65f6\u95f4\u8f74)\uff0c75%\u7684\u5185\u5bb9\u8425\u9500\u4eba\u5458\u8ba1\u5212\u5728\u672a\u6765\u4e00\u5e74\u589e\u52a0\u9884\u7b97\uff0c\u751f\u4ea7\u66f4\u591a\u7684\u4e92\u52a8\u5185\u5bb9\u3002(SnapApp)<\/p>\n
5\u3002\u8425\u9500\u4eba\u5458\u6b63\u5728\u8f6c\u5411\u66f4\u957f\u3001\u66f4\u6df1\u5165\u7684\u5185\u5bb9\u3002\u535a\u5ba2\u6587\u7ae0\u7684\u5e73\u5747\u957f\u5ea6\u8d8a\u6765\u8d8a\u957f\uff0c\u4e00\u7bc7\u535a\u5ba2\u6587\u7ae0\u7684\u5178\u578b\u5b57\u6570\u4ece2014\u5e74\u7684808\u5b57\u589e\u52a0\u52302016\u5e74\u76841054\u5b57\u3002(\u8f68\u9053\u5a92\u4f53\u5de5\u4f5c\u5ba4\u3002)<\/p>\n
6\u3002\u5185\u5bb9\u9886\u57df\u7684\u7ade\u4e89\u975e\u5e38\u6fc0\u70c8\uff0c\u4f46\u8425\u9500\u4eba\u5458\u6b63\u5728\u8fce\u5934\u8d76\u4e0a\u3002\u8fd1\u4e09\u5206\u4e4b\u4e8c\u7684\u8425\u9500\u4eba\u5458(60%)\u6bcf\u5929\u81f3\u5c11\u5236\u4f5c\u4e00\u4e2a\u65b0\u7684\u5185\u5bb9\u8d44\u4ea7\u3002(eMarketer)<\/p>\n
7\u3002\u8bf4\u5230\u5185\u5bb9\uff0c\u8d8a\u957f\u8d8a\u597d\u3002\u5e73\u5747\u800c\u8a00\uff0c\u957f\u7bc7\u535a\u5ba2\u6587\u7ae0\u4ea7\u751f\u7684\u8bbf\u95ee\u91cf\u662f\u77ed\u7bc7\u535a\u5ba2\u6587\u7ae0\u76849\u500d\u3002(Curata)<\/p>\n
8\u3002\u8fd9\u662f\u51b3\u7b56\u8005\u66f4\u613f\u610f\u4e86\u89e3\u4f60\u7684\u65b9\u5f0f\u300280%\u7684\u9ad8\u7ba1\u548c\u4f01\u4e1a\u4e3b\u66f4\u559c\u6b22\u901a\u8fc7\u6587\u7ae0\u800c\u4e0d\u662f\u5e7f\u544a\u6765\u83b7\u53d6\u516c\u53f8\u7684\u4fe1\u606f\u3002(Stratabeat)<\/p>\n
9\u3002\u6240\u6709\u9177\u5b69\u5b50\u90fd\u8fd9\u4e48\u505a\u3002\u5728\u5317\u7f8e\uff0c88%\u7684B2B\u8425\u9500\u4eba\u5458\u5c06\u5185\u5bb9\u8425\u9500\u4f5c\u4e3a\u5176\u66f4\u5e7f\u6cdb\u7684\u6570\u5b57\u6218\u7565\u7684\u4e00\u90e8\u5206\u3002(\u5185\u5bb9\u8425\u9500\u7814\u7a76\u6240\/ MarketingProfs)<\/p>\n
10\u3002\u4e70\u5bb6\u4fe1\u4efb\u7684\u5185\u5bb9\u3002\u7edd\u5927\u591a\u6570B2B\u670d\u52a1\u548c\u4ea7\u54c1\u4e70\u5bb6(95%)\u5728\u8bc4\u4f30\u4e00\u5bb6\u516c\u53f8\u53ca\u5176\u4ea7\u54c1\u65f6\u8ba4\u4e3a\u5185\u5bb9\u662f\u503c\u5f97\u4fe1\u8d56\u7684\u3002(DemandGen)<\/p>\n
11\u3002\u5185\u5bb9\u53ef\u4ee5\u5e2e\u52a9\u6f5c\u5728\u5ba2\u6237\u5728\u4ed6\u4eec\u65c5\u7a0b\u7684\u6bcf\u4e2a\u9636\u6bb5\u3002\u8fd1\u4e00\u534a(48%)\u7684\u8425\u9500\u4eba\u5458\u4e3a\u5ba2\u6237\u76843 – 5\u4e2a\u8d2d\u4e70\u9636\u6bb5\u63d0\u4f9b\u4e13\u95e8\u7684\u5185\u5bb9\u3002(LinkedIn\u6280\u672f\u8425\u9500\u793e\u533a)<\/p>\n
12\u3002\u5185\u5bb9\u5b8c\u7f8e\u5730\u8865\u5145\u4e86\u4f20\u7edf\u7684\u9500\u552e\u6280\u5de7\u3002\u5927\u7ea6\u4e00\u534a\u7684\u8425\u9500\u4eba\u5458(49%)\u6b63\u5728\u5236\u4f5c\u4e0e\u5178\u578b\u6d88\u8d39\u8005\u9500\u552e\u5468\u671f\u7684\u5404\u4e2a\u9636\u6bb5\u5bc6\u5207\u76f8\u5173\u7684\u5185\u5bb9\uff0c\u4ee5\u5e2e\u52a9\u9500\u552e\u56e2\u961f\u5e76\u63d0\u9ad8\u8de8\u90e8\u95e8\u9500\u552e\u80fd\u529b\u3002(LookBookHQ)<\/p>\n
13\u3002\u5ba2\u6237\u9700\u8981\u5185\u5bb9\uff0c\u5c24\u5176\u662f\u767d\u76ae\u4e66\u3002\u5927\u7ea678%\u7684\u4e70\u5bb6\u5728\u8fc7\u53bb\u4e00\u5e74\u4e2d\u4f9d\u9760\u767d\u76ae\u4e66\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\u3002(Curata)<\/p>\n
14\u3002\u5185\u5bb9\u5728\u8d2d\u4e70\u8fc7\u7a0b\u4e2d\u53d8\u5f97\u81f3\u5173\u91cd\u8981\u3002\u5341\u5206\u4e4b\u4e5d\u7684B2B\u4ea7\u54c1\u6216\u670d\u52a1\u8d2d\u4e70\u8005\u8868\u793a\uff0c\u5728\u7ebf\u5185\u5bb9\u5bf9\u4ed6\u4eec\u7684\u8d2d\u4e70\u51b3\u5b9a\u4ea7\u751f\u4e86\u4e2d\u7b49\u6216\u91cd\u5927\u7684\u5f71\u54cd\u3002(Lenati)<\/p>\n
15\u3002\u5185\u5bb9\u5bf9\u8bb8\u591a\u7ec4\u7ec7\u6765\u8bf4\u662f\u975e\u5e38\u6709\u4ef7\u503c\u7684\u3002\u8d85\u8fc7\u4e00\u534a\u7684\u8425\u9500\u4eba\u545858%\u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u201c\u539f\u521b\u4e66\u9762\u5185\u5bb9\u201d\u662f\u4ed6\u4eec\u6700\u91cd\u8981\u7684\u6570\u5b57\u8d44\u4ea7\uff0c\u5176\u91cd\u8981\u6027\u8d85\u8fc7\u4e86\u4fe1\u606f\u56fe\u8868\u548c\u89c6\u9891\u5185\u5bb9\u7b49\u89c6\u89c9\u8d44\u4ea7\u3002(\u793e\u4ea4\u5a92\u4f53\u5ba1\u67e5\u5458)<\/p>\n
16\u3002\u5bf9\u4e8e\u8bb8\u591a\u8425\u9500\u4eba\u5458\u6765\u8bf4\uff0c\u5185\u5bb9\u4ecd\u7136\u662f\u9996\u8981\u5173\u6ce8\u70b9\u3002\u7ea681%\u7684\u8425\u9500\u4eba\u5458\u8868\u793a\uff0c\u4ed6\u4eec\u8ba1\u5212\u5728\u672a\u6765\u7684\u8425\u9500\u6d3b\u52a8\u4e2d\u4f7f\u7528\u66f4\u591a\u7684\u539f\u521b\u5185\u5bb9\u3002(\u51fa\u5904\u540c\u4e0a)<\/p>\n
17\u3002\u5185\u5bb9\u53ef\u4ee5\u60ca\u4eba\u5730\u591a\u529f\u80fd\u548c\u53ef\u91cd\u7528\u3002\u51e0\u4e4e60%\u7684\u8425\u9500\u4eba\u5458\u4f1a\u57282\u52305\u6b21\u4e4b\u95f4\u91cd\u590d\u4f7f\u7528\u548c\u518d\u5229\u7528\u5185\u5bb9\u3002(LookBookHQ)<\/p>\n
18\u3002\u5185\u5bb9\u5bf9\u4e8e\u8bb8\u591a\u516c\u53f8\u7684\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u6e20\u9053\u6765\u8bf4\u5df2\u7ecf\u53d8\u5f97\u81f3\u5173\u91cd\u8981\u3002\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237\u3001\u9500\u552e\u548c\u57f9\u517b\u6f5c\u5728\u5ba2\u6237\u662f\u5185\u5bb9\u8425\u9500\u7684\u4e09\u5927\u7ec4\u7ec7\u76ee\u6807\uff0c\u5206\u522b\u4e3a85%\u300184%\u548c78%\u3002(\u5185\u5bb9\u8425\u9500\u7814\u7a76\u6240\/ MarketingProfs)<\/p>\n
19\u3002\u8bb8\u591a\u516c\u53f8\u6b63\u4ece\u4f20\u7edf\u5e7f\u544a\u8f6c\u5411\u5185\u5bb9\u5e7f\u544a\u3002\u7ea628%\u7684\u8425\u9500\u4eba\u5458\u8868\u793a\uff0c\u4ed6\u4eec\u5df2\u7ecf\u51cf\u5c11\u4e86\u6570\u5b57\u5e7f\u544a\u9884\u7b97\uff0c\u4ee5\u751f\u4ea7\u66f4\u591a\u7684\u5185\u5bb9\u8d44\u4ea7\u3002(Gartner)<\/p>\n
20\u3002\u5185\u5bb9\u63d0\u4f9b\u4e86\u60ca\u4eba\u7684\u957f\u671f\u6295\u8d44\u56de\u62a5\u7387\u3002\u5341\u5206\u4e4b\u4e00\u7684\u535a\u6587\u662f\u201c\u590d\u5408\u201d\u7684\uff0c\u8fd9\u610f\u5473\u7740\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u6709\u673a\u641c\u7d22\u4f1a\u7a33\u6b65\u589e\u52a0\u8fd9\u4e9b\u535a\u6587\u7684\u6d41\u91cf\u3002(HubSpot\u7684)<\/p>\n
21\u3002\u51fa\u8272\u7684\u5185\u5bb9\u5e26\u6765\u51fa\u8272\u7684\u7ed3\u679c\u3002\u590d\u5408\u535a\u5ba2\u4ea7\u751f\u4e86\u6240\u6709\u535a\u5ba2\u6d41\u91cf\u768438%\uff0c\u4e00\u7bc7\u590d\u5408\u535a\u5ba2\u4ea7\u751f\u7684\u6d41\u91cf\u76f8\u5f53\u4e8e6\u7bc7\u666e\u901a\u535a\u5ba2\u7684\u6d41\u91cf\u3002(\u51fa\u5904\u540c\u4e0a)<\/p>\n
22\u3002\u5185\u5bb9\u4e0e\u5a92\u4f53\u6d88\u8d39\u4e60\u60ef\u7684\u8f6c\u53d8\u5b8c\u7f8e\u5951\u5408\u3002\u8fd1\u56db\u5206\u4e4b\u4e09\u7684\u8425\u9500\u4eba\u5458(72%)\u8ba4\u4e3a\u54c1\u724c\u5185\u5bb9\u6bd4\u4f20\u7edf\u6742\u5fd7\u5e7f\u544a\u66f4\u6709\u6548\u3002(\u81ea\u5b9a\u4e49\u5185\u5bb9\u59d4\u5458\u4f1a)<\/p>\n
23\u3002\u5185\u5bb9\u5df2\u7ecf\u6210\u4e3a\u6570\u5b57\u8425\u9500\u7684\u52a8\u529b\u30022015\u5e74\u5728\u5185\u5bb9\u8425\u9500\u4e0a\u7684\u5e74\u5ea6\u652f\u51fa\u4e2d\u503c\u4e3a175\u4e07\u7f8e\u5143\uff0c\u5927\u7ea6\u516d\u5206\u4e4b\u4e00\u7684\u4f01\u4e1a\u7ea7\u7ec4\u7ec7\u6bcf\u5e74\u5728\u5185\u5bb9\u8425\u9500\u4e0a\u7684\u652f\u51fa\u8d85\u8fc71000\u4e07\u7f8e\u5143\u3002(\u5185\u5bb9\u8425\u9500\u7814\u7a76\u6240)\u4f60\u76f8\u4fe1\u4e86\u5417?\u4e39\u00b7\u820d\u4e07(Dan Shewan)\u6765\u81ea\u82f1\u56fd\uff0c\u662f\u4e00\u540d\u8bb0\u8005\u548c\u7f51\u7edc\u5185\u5bb9\u4e13\u5bb6\uff0c\u73b0\u5728\u751f\u6d3b\u548c\u5199\u4f5c\u5728\u65b0\u82f1\u683c\u5170\u3002\u4e39\u7684\u4f5c\u54c1\u51fa\u73b0\u5728\u8bb8\u591a\u51fa\u7248\u7269\u7684\u5370\u5237\u7248\u548c\u7f51\u7edc\u7248\u4e0a\uff0c\u5305\u62ec\u300a\u536b\u62a5\u300b\u3001\u300a\u6bcf\u65e5\u91ce\u517d\u300b\u3001\u300a\u592a\u5e73\u6d0b\u6807\u51c6\u300b\u6742\u5fd7\u3001\u300a\u72ec\u7acb\u62a5\u300b\u3001\u300a\u9ea6\u514b\u65af\u5a01\u5c3c\u7684\u4e92\u8054\u7f51\u8d8b\u52bf\u300b\u548c\u8bb8\u591a\u5176\u4ed6\u5a92\u4f53\u3002<\/p>\n
\u53c2\u89c1Dan Shewan<\/p>\n
\u7684\u5176\u4ed6\u6587\u7ae0\uff0c\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae0:\u7528\u95e8\u63a7\u5185\u5bb9\u4ea7\u751f\u7ebf\u7d22\u76847\u4e2a\u6b65\u9aa4(+\u4f8b\u5b50)<\/p>\n
\u5229\u7528\u6700\u7b80\u5355\u3001\u6700\u5177\u6210\u672c\u6548\u76ca\u7684\u65b9\u6cd5\u4e3a\u60a8\u7684\u4e1a\u52a1\u751f\u6210\u7ebf\u7d22\u3002<\/p>\n
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