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\u6570\u636e\u6765\u6e90:\u57fa\u4e8e2016\u5e74\u8c37\u6b4c\u641c\u7d22\u7f51\u7edc\u4e0a10170\u4e2aWordStream\u5ba2\u6237\u7aef\u8d26\u6237\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u7684\u5e7f\u544a\u6837\u672c\u3002\u90a3\u4e48\u4f5c\u4e3a\u5e7f\u544a\u4e3b\uff0c\u4f60\u8be5\u5982\u4f55\u8131\u9896\u800c\u51fa\u5462?\u5e78\u8fd0\u7684\u662f\uff0c\u8c37\u6b4c\u4e0d\u65ad\u63a8\u51fa\u65b0\u7684\u6539\u8fdb\u7684\u65b9\u6cd5\uff0c\u5e2e\u52a9\u5e7f\u544a\u5546\u5229\u7528\u4ed6\u4eec\u7684\u79fb\u52a8\u53d7\u4f17\u3002\u4ee5\u4e0b\u56db\u4e2a\u79fb\u52a8\u5e7f\u544a\u529f\u80fd\u503c\u5f97\u4f60\u5728\u79fb\u52a8\u5e7f\u544a\u6d3b\u52a8\u4e2d\u5173\u6ce8\u548c\u6d4b\u8bd5\u3002\u8c01\u4f1a\u5fd8\u8bb0\u4e00\u5e74\u524d\u5ba3\u5e03\u63a8\u51fa\u7684\u52a0\u901f\u79fb\u52a8\u9875\u9762(AMP)\u8c37\u6b4c\u5462?\u8fd9\u4e2a\u9879\u76ee\u7684\u76ee\u6807\u662f\u52a0\u901f\u624b\u673a\u7f51\u9875\uff0c\u7279\u522b\u662f\u65b0\u7f51\u7ad9\u7684\u624b\u673a\u7f51\u9875\u3002\u57282017\u5e745\u670823\u65e5\u4e3e\u884c\u7684\u8c37\u6b4cMarketing Next\u5cf0\u4f1a\u4e0a\uff0c\u8c37\u6b4c\u5ba3\u5e03\u4ed6\u4eec\u5c06\u4e3a\u5e7f\u544a\u5546\u63d0\u4f9b\u5728\u641c\u7d22\u548c\u663e\u793a\u5e7f\u544a\u4e2d\u4f7f\u7528AMP\u529f\u80fd\u7684\u65b0\u65b9\u5f0f\u3002\u5bf9\u4e8e\u641c\u7d22\u6765\u8bf4\uff0c\u8fd9\u662f\u4ee5\u5feb\u901f\u79fb\u52a8\u767b\u9646\u9875\u9762\u7684\u5f62\u5f0f\u51fa\u73b0\u7684\u3002\u5728\u663e\u793a\u65b9\u9762\uff0c\u8c37\u6b4c\u6b63\u5728\u4f7f\u7528AMP\u6280\u672f\u6765\u63d0\u9ad8\u5e7f\u544a\u5728\u663e\u793a\u7f51\u7edc\u4e2d\u670d\u52a1\u7684\u901f\u5ea6\u3002\u56e0\u4e3a\u9875\u9762\u52a0\u8f7d\u65f6\u95f4\u53ef\u4ee5\u51b3\u5b9a\u624b\u673a\u8f6c\u6362\u7684\u6210\u8d25\uff0c\u6240\u4ee5\u8fd9\u4e9b\u66f4\u65b0\u975e\u5e38\u5173\u952e\u3002\u6839\u636e\u8c37\u6b4c\uff0c\u8fd9\u4e9b\u65b0\u7684AMP\u767b\u9646\u9875\u9762\u7684\u52a0\u8f7d\u901f\u5ea6\u662f\u4ee5\u524dAMP\u9875\u9762\u7684\u4e24\u500d(\u4ee5\u524d\u7684\u52a0\u8f7d\u65f6\u95f4\u4e0d\u5230\u4e00\u79d2)\u3002\u867d\u7136\u8fd9\u4e2a\u65b0\u7684AMP\u7279\u6027\u4ecd\u5904\u4e8e\u6d4b\u8bd5\u9636\u6bb5\uff0c\u4f46\u4e00\u4e9b\u5927\u516c\u53f8\u5df2\u7ecf\u5bf9\u5176\u8fdb\u884c\u4e86\u6d4b\u8bd5\uff0c\u5e76\u770b\u5230\u4e86\u7ed3\u679c\uff0c\u5982\u5f3a\u751f\u516c\u53f8\u3002\u5f3a\u751f\u516c\u53f8EMEA\u6570\u5b57\u5206\u6790\u90e8\u95e8\u4e3b\u7ba1Paul Ortmayer\u8868\u793a\uff0c\u9875\u9762\u901f\u5ea6\u63d0\u9ad8\u4e8610\u500d\uff0c\u7528\u6237\u53c2\u4e0e\u5ea6\u63d0\u9ad8\u4e8620%\u3002\u5728\u8fd9\u91cc\u6ce8\u518c\u6d4b\u8bd5\u7248\uff0c\u4f60\u53ef\u4ee5\u81ea\u5df1\u770b\u770b\u3002\u663e\u793a\u5e7f\u544a\u4e5f\u5f97\u5230\u4e86AMP\u7684\u6539\u9020\uff0c\u56e0\u4e3a\u5b83\u4eec\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u7684\u52a0\u8f7d\u901f\u5ea6\u4f1a\u66f4\u5feb\uff0c\u4ece\u800c\u83b7\u5f97\u66f4\u591a\u7684\u5438\u5f15\u529b\u3002\u53bb\u5e74\u63a8\u51fa\u7684AMP\u5e7f\u544a\u8ba1\u5212(AMP Ads Initiative)\u65e8\u5728\u63d0\u9ad8\u663e\u793a\u5e7f\u544a\u7684\u52a0\u8f7d\u901f\u5ea6\uff0c\u6539\u5584\u4e86\u5e7f\u544a\u4e3b\u548c\u7528\u6237\u7684\u4f53\u9a8c\u3002<\/p>\n
\u4eca\u5929\u8c37\u6b4c\u7684\u663e\u793a\u7f51\u7edc\u81ea\u52a8\u8f6c\u6362\u548c\u670d\u52a1\u663e\u793a\u5e7f\u544a\u5728\u65b0\u7684AMP\u5e7f\u544a\u683c\u5f0f\u3002\u8c37\u6b4c\u8868\u793a:\u201c\u6211\u4eec\u53d1\u73b0\u8fd9\u4e9b\u5e7f\u544a\u7684\u52a0\u8f7d\u901f\u5ea6\u6bd4\u666e\u901a\u5e7f\u544a\u5feb5\u79d2\uff0c\u5c3d\u7ba1\u521b\u610f\u770b\u8d77\u6765\u5b8c\u5168\u4e00\u6837\u3002<\/p>\n
#2:\u6d88\u606f\u6269\u5c55<\/p>\n
\u60a8\u80fd\u60f3\u8c61\u901a\u8fc7serp\u76f4\u63a5\u4e0e\u6f5c\u5728\u4e70\u5bb6\u4ea4\u8c08\u5417?\u597d\u7684\uff0c\u597d\u6d88\u606f\u662f\uff0c\u4f60\u53ef\u4ee5!\u56de\u5230\u79cb\u5929\u8c37\u6b4c\u53d1\u5e03\u6d88\u606f\u6269\u5c55\u3002\u4e0e\u5176\u4ed6\u5e7f\u544a\u6269\u5c55\u7c7b\u4f3c\uff0c\u6d88\u606f\u6269\u5c55\u901a\u8fc7\u6dfb\u52a0\u989d\u5916\u7684\u4ea4\u4e92\u5143\u7d20\u6765\u6269\u5c55\u5e7f\u544a\u7684\u8303\u56f4\u3002\u8fd9\u662f\u4e00\u4e2a\u5c0f\u6d88\u606f\u56fe\u6807\u7684\u5f62\u5f0f\u3002\u53c2\u89c1\u4e0b\u9762\u7684\u793a\u4f8b\u2014\u5355\u51fb\u8be5\u529f\u80fd\u6253\u5f00\u4e0e\u60a8\u7684\u4e1a\u52a1\u7684\u6587\u672c\u5bf9\u8bdd\u3002<\/p>\n<\/p>\n
“WordStream\u7684\u6570\u636e\u5929\u624dMark Irvine\u5199\u4e86\u4e00\u7bc7\u5173\u4e8e\u6d88\u606f\u6269\u5c55\u7684\u8be6\u7ec6\u6587\u7ae0\uff0c\u8be6\u7ec6\u4ecb\u7ecd\u4e86\u6d88\u606f\u6269\u5c55\u4e0e\u5176\u4ed6\u6269\u5c55\u7684\u6027\u80fd\u6bd4\u8f83\u3002\u4ed6\u7684\u53d1\u73b0\u662f\u4ec0\u4e48?WordStream\u8425\u9500\u670d\u52a1\u56e2\u961f\u7684\u4e00\u4e9b\u5ba2\u6237\u6b63\u5728\u4f7f\u7528\u8be5\u529f\u80fd\u7684beta\u7248\uff0c\u4ed6\u4eec\u53d1\u73b0\u6dfb\u52a0\u6d88\u606f\u6269\u5c55\u53ef\u4ee5\u4f7f\u624b\u673a\u5e7f\u544a\u7684CTR\u63d0\u9ad850% !<\/p>\n<\/p>\n
\u8fd9\u4e9b\u7edd\u5bf9\u503c\u5f97\u4e00\u8bd5!<\/p>\n
\u8fd8\u6709\u53e6\u4e00\u4e2a\u6269\u5c55nsion\u57ce\u91cc\u3002\u8fd9\u4e2ababy\u5df2\u7ecf\u51fa\u73b0\u4e86\u5c06\u8fd11\u5e74\uff0c\u4f46\u5b83\u662f\u4f60\u53ef\u4ee5\u663e\u8457\u63d0\u9ad8\u624b\u673aCTR\uff0c\u751a\u81f3\u53ef\u80fd\u5e26\u6765\u66f4\u9ad8\u9500\u91cf\u7684\u53e6\u4e00\u4e2a\u65b9\u6cd5\u3002<\/p>\n
\u4ef7\u683c\u6269\u5c55\u4ee5\u65cb\u8f6c\u6728\u9a6c\u7684\u5f62\u5f0f\u51fa\u73b0\u5728\u79fb\u52a8\u8bbe\u5907\u548c\u5e73\u677f\u7535\u8111\u4e0a\uff0c\u8ba9\u7528\u6237\u80fd\u591f\u5728\u4ed6\u4eec\u7684\u8bbe\u5907\u4e0a\u6eda\u52a8\uff0c\u67e5\u770b\u5404\u79cd\u4ea7\u54c1\u7684\u4ef7\u683c\u3002\u7531\u4e8e\u5e7f\u544a\u5546\u53ef\u4ee5\u5728SERP\u4e0a\u663e\u793a\u4ed6\u4eec\u7684\u4ef7\u683c\uff0c\u5f53\u8bbf\u95ee\u8005\u70b9\u51fb\u65f6\uff0c\u4ed6\u4eec\u7684\u8d2d\u4e70\u610f\u613f\u53ef\u80fd\u4f1a\u9ad8\u5f97\u591a\uff0c\u56e0\u4e3a\u4ed6\u4eec\u5df2\u7ecf\u77e5\u9053\u4ef7\u683c\u3002\u8fd9\u53cd\u8fc7\u6765\u4f1a\u4e3a\u4f60\u7684\u5e7f\u544a\u652f\u51fa\u5e26\u6765\u66f4\u597d\u7684\u6295\u8d44\u56de\u62a5\u7387\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u6269\u5c55\u6709\u6548\u5730\u9884\u5ba1\u4e86\u8bbf\u95ee\u8005\u7684\u8d44\u683c\u3002\u8981\u8bbe\u7f6e\u8fd9\u4e9b\uff0c\u4f60\u9700\u8981\u9009\u62e9\u4ef7\u683c\u6269\u5c55\u7684\u7c7b\u578b(\u8003\u8651\u54c1\u724c\u3001\u6d3b\u52a8\u3001\u5730\u70b9\u3001\u4ea7\u54c1\u7c7b\u522b\u3001\u670d\u52a1\u7b49)\uff0c\u4ee5\u53ca\u8d27\u5e01\u3002\u5e7f\u544a\u4e3b\u8fd8\u53ef\u4ee5\u63a7\u5236\u6807\u9898\u3001\u63cf\u8ff0\u3001\u4ef7\u683c\u9650\u5b9a\u7b26\u3001\u4ef7\u683c\u548c\u6700\u7ec8\u7684URL\u3002\u4e0e\u6d88\u606f\u6269\u5c55\u7c7b\u4f3c\uff0cWordStream\u5ba2\u6237\u7aef\u53d1\u73b0\u4f7f\u7528\u5b9a\u4ef7\u6269\u5c55\u4f1a\u5bfc\u81f4\u66f4\u9ad8\u7684CTR:\u786e\u5207\u5730\u8bf4\uff0c\u662f\u5e73\u5747CTR\u76844\u500d!<\/p>\n
#4:\u8d2d\u4e70\u8c37\u6b4c<\/p>\n
\u5982\u679c\u4f60\u5bf9\u4ef7\u683c\u6269\u5c55\u611f\u5230\u5174\u594b\uff0c\u8fd9\u53ef\u80fd\u4f1a\u66f4\u8ba9\u4f60\u5174\u594b\u3002\u8c37\u6b4c\u81ea2015\u5e74\u4ee5\u6765\u4e00\u76f4\u5728\u8c37\u6b4c\u4e0a\u4f20\u64ad\u5173\u4e8e\u8d2d\u4e70\u7684\u6d88\u606f\uff0c\u4f46\u4f5c\u4e3a\u4e00\u4e2a\u6709\u9650\u7684\u6d4b\u8bd5\u7248\uff0c\u8bb8\u591a\u5e7f\u544a\u5546\u65e0\u6cd5\u5229\u7528\u8fd9\u4e00\u4f18\u52bf\u3002\u5e78\u8fd0\u7684\u662f\uff0c\u8fd9\u79cd\u60c5\u51b5\u5df2\u7ecf\u4e0d\u518d\u5b58\u5728\u4e86!\u622a\u81f32017\u5e745\u6708\uff0c\u8be5\u529f\u80fd\u5904\u4e8e\u516c\u6d4b\u9636\u6bb5\u3002\u542f\u7528\u8c37\u6b4c\u4e0a\u7684\u8d2d\u4e70\u529f\u80fd\uff0c\u5141\u8bb8\u7f8e\u56fd\u7684\u5e7f\u544a\u5546\u8ba9\u8d2d\u7269\u8005\u76f4\u63a5\u901a\u8fc7\u79fb\u52a8SERP\u8fdb\u884c\u8d2d\u4e70\u3002\u751f\u6d3b\u8fd8\u80fd\u7b80\u5355\u70b9\u5417?\u770b\u770b\u4e0b\u9762\u4f7f\u7528\u8be5\u529f\u80fd\u7684\u5e7f\u544a\u662f\u5982\u4f55\u51fa\u73b0\u5728\u8c37\u6b4c\u4e0a\u7684\u3002<\/p>\n<\/p>\n
\u6b64\u7279\u6027\u6709\u4e00\u4e9b\u9650\u5236\u3002\u4e3b\u8981\u7684\u4e24\u4e2a\u95ee\u9898\u662f\uff0c\u8fd9\u9879\u529f\u80fd\u4ec5\u9650\u4e8e\u7f8e\u56fd\u7684\u5e7f\u544a\u5546\uff0c\u6d88\u8d39\u8005\u5fc5\u987b\u62e5\u6709Android\u8bbe\u5907\u548c\u8c37\u6b4c\u94b1\u5305\u624d\u80fd\u4f7f\u7528\u5b83\u3002\u6b32\u4e86\u89e3\u5b8c\u6574\u7684\u72ec\u5bb6\u62a5\u9053\uff0c\u8bf7\u67e5\u770b\u8fd9\u7bc7\u6587\u7ae0\u3002<\/p>\n
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