\u4f5c\u4e3a\u4e00\u4e2a\u5e02\u573a\u8425\u9500\u4eba\u5458\u6709\u5f88\u591a\u6311\u6218\uff0c\u4f46\u5176\u4e2d\u6700\u56f0\u96be\u7684\u662f\u5411\u4e0a\u7ea7\u62a5\u544a\u548c\u8bc1\u660e\u4f60\u7684\u6210\u529f\u3002\u4f60\u7ecf\u5e38\u4f1a\u9047\u5230\u8fd9\u6837\u7684\u95ee\u9898\uff0c\u201c\u55ef\uff0c\u7ade\u4e89\u5bf9\u624bX\u505a\u5f97\u600e\u4e48\u6837?\u6216\u201c\u8fd9\u4e9b\u6570\u5b57\u4e0e\u884c\u4e1a\u6807\u51c6\u76f8\u6bd4\u5982\u4f55?\u201d\u867d\u7136\u4fb5\u5165\u7ade\u4e89\u5bf9\u624b\u7684\u5e02\u573a\u8425\u9500\u62a5\u544a\u662f\u8fdd\u6cd5\u7684\uff0c\u4f46\u8fd8\u662f\u6709\u4e00\u4e9b\u5de5\u5177\u548c\u8d44\u6e90\u53ef\u4ee5\u4e3a\u4f60\u7684\u7279\u5b9a\u5782\u76f4\u9886\u57df\u63d0\u4f9b\u6570\u636e\u3002\u65e0\u8bba\u60a8\u662f\u96f6\u552e\u3001\u9152\u5e97\u3001\u6280\u672f\u6216\u975e\u8425\u5229\u7ec4\u7ec7\u7684\u8425\u9500\u4eba\u5458\uff0c\u8fd9\u4e9b\u8d44\u6e90\u90fd\u5c06\u5e2e\u52a9\u60a8\u5728\u4e0d\u8fdd\u53cd\u4efb\u4f55\u6cd5\u5f8b\u7684\u60c5\u51b5\u4e0b\u4e86\u89e3\u81ea\u5df1\u4e0e\u7ade\u4e89\u5bf9\u624b\u7684\u6bd4\u8f83\u60c5\u51b5\u3002\u770b\u770b\u4e0b\u97626\u4e2a\u514d\u8d39\u7684\u884c\u4e1a\u8d44\u6e90\uff0c\u4f60\u53ef\u4ee5\u7528\u5b83\u4eec\u6765\u8bc1\u660e(\u6216\u5426\u5b9a)\u4f60\u7684\u6210\u529f\u3002<\/p>\n
1\u3002WordStream\u7684\u8c37\u6b4c\u5e7f\u544a\u884c\u4e1a\u57fa\u51c6<\/p>\n
\u8c37\u6b4c\u5e7f\u544a(\u4ee5\u524d\u88ab\u79f0\u4e3a\u8c37\u6b4cAdWords)\u6709\u65f6\u611f\u89c9\u50cf\u4e00\u4e2a\u731c\u8c1c\u6e38\u620f\u3002\u4f60\u628a\u6240\u6709\u7684\u94b1\u90fd\u6295\u5728\u641c\u7d22\u5e7f\u544a\u4e0a\uff0c\u4f46\u4f60\u4e3a\u70b9\u51fb\u7387\u4ed8\u51fa\u7684\u94b1\u662f\u4e0d\u662f\u592a\u591a\u4e86?\u4ec0\u4e48\u624d\u662f\u771f\u6b63\u597d\u7684\u70b9\u51fb\u7387(CTR)?<\/p>\n
WordStream\u7684\u5929\u624d\u6570\u636e\u79d1\u5b66\u5bb6Mark Irvine\u4e3a20\u4e2a\u4e0d\u540c\u7684\u884c\u4e1a\u6574\u7406\u4e86\u4e00\u4efd\u8c37\u6b4cAdWords\u57fa\u51c6\u5217\u8868\uff0c\u8fd9\u5e94\u8be5\u53ef\u4ee5\u5e2e\u52a9\u60a8\u56de\u7b54\u4e0a\u8ff0\u95ee\u9898\u548c\u66f4\u591a\u95ee\u9898\u3002\u6240\u4ee5\u65e0\u8bba\u4f60\u662f\u60f3\u77e5\u9053\u4f60\u6240\u5728\u884c\u4e1a\u7684\u5e73\u5747CTR\u3001\u6bcf\u70b9\u51fb\u6210\u672c(CPC)\u3001\u8f6c\u5316\u7387(CVR)\u8fd8\u662f\u6bcf\u884c\u52a8\u6210\u672c(CPA)\uff0c\u8fd9\u4e9b\u57fa\u51c6\u90fd\u80fd\u8ba9\u6240\u6709\u8fd9\u4e9b\u884c\u4e1a\u7684\u8425\u9500\u4eba\u5458\u771f\u6b63\u4e86\u89e3\u4ed6\u4eec\u5728\u4ed8\u8d39\u6e38\u620f\u5e7f\u544a\u4e16\u754c\u4e2d\u7684\u8868\u73b0(\u4e5f\u53ef\u4ee5\u67e5\u770b\u6211\u4eec\u7684Facebook\u5e7f\u544a\u57fa\u51c6)\u3002<\/p>\n
2\u3002\u5bf9\u4e8e\u90a3\u4e9b\u6ca1\u6709\u542c\u8bf4\u8fc7MailChimp\u7684\u4eba\u6765\u8bf4\uff0c\u90ae\u4ef6\u8425\u9500\u5c31\u662f\u4ed6\u4eec\u7684\u5de5\u4f5c\u3002\u4ed6\u4eec\u6bcf\u4e2a\u6708\u7ed91500\u4e07\u7528\u6237\u53d1\u7535\u5b50\u90ae\u4ef6!MailChimp\u4f7f\u7528\u4ed6\u4eec\u5de8\u5927\u7684\u7535\u5b50\u90ae\u4ef6\u6570\u636e\u5e93\u6765\u5206\u4eab\u4e0d\u540c\u884c\u4e1a\u7684\u7535\u5b50\u90ae\u4ef6\u57fa\u51c6\uff0c\u5e76\u4e14\u4ed6\u4eec\u5411\u6211\u4eec\u4fdd\u8bc1\u4ed6\u4eec\u7684\u6570\u636e\u662f\u7eaf\u7cb9\u7684\u3002MailChimp\u8bf4:\u201c\u6211\u4eec\u53ea\u8ffd\u8e2a\u4e86\u81f3\u5c11\u67091000\u4e2a\u8ba2\u9605\u8005\u7684\u6d3b\u52a8\uff0c\u4f46\u8fd9\u4e9b\u6570\u636e\u4e0d\u662f\u6765\u81ea\u5bf9\u62e5\u6709\u767e\u4e07\u7f8e\u5143\u8425\u9500\u9884\u7b97\u548c\u4e13\u95e8\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u56e2\u961f\u7684\u5927\u516c\u53f8\u7684\u8c03\u67e5\u3002\u201d\u201c\u6211\u4eec\u7684\u5ba2\u6237\u8303\u56f4\u4ece\u5355\u4eba\u521b\u4e1a\u516c\u53f8\u5230\u300a\u8d22\u5bcc\u300b500\u5f3a\u516c\u53f8\uff0c\u6240\u4ee5\u6240\u6709\u7684\u8303\u56f4\u90fd\u5728\u8fd9\u4e2a\u6570\u636e\u4e2d\u4f53\u73b0\u51fa\u6765\u3002<\/p>\n
\u770b\u770b\u8fd9\u4e2a\u4e86\u4e0d\u8d77\u7684\u62a5\u544a\uff0c\u4ed6\u4eec\u5206\u4eab\u4e8646\u4e2a\u4e0d\u540c\u884c\u4e1a\u7684\u5e73\u5747\u6253\u5f00\u3001\u70b9\u51fb\u3001\u53cd\u5f39(\u8f6f\u548c\u786c)\u3001\u6ee5\u7528\u548c\u53d6\u6d88\u8ba2\u9605\u90ae\u4ef6\u7387!<\/p>\n
3\u3002HubSpot\u5750\u62e5\u5927\u91cf\u7684\u8425\u9500\u6570\u636e\u3002\u8fd9\u4efd\u62a5\u544a\u662f\u4e13\u95e8\u4e3a\u8425\u9500\u4eba\u5458\u63d0\u4f9b\u4ed6\u4eec\u6240\u5728\u884c\u4e1a\u7684\u9700\u6c42\u751f\u6210\u57fa\u51c6\u7684\uff0c\u5305\u62ec\u5173\u4e8e\u7f51\u7ad9\u6d41\u91cf\u3001\u8425\u9500\u5408\u683cleads (mql)\u3001\u5e74\u6536\u5165\u3001\u90ae\u4ef6\u6253\u5f00\u7387\u548cCTR\u4ee5\u53ca\u8425\u9500\u6295\u8d44\u7684\u884c\u4e1a\u6570\u636e\u3002\u8fd9\u662f\u5185\u5e55\u6d88\u606f!\u8bf7\u6ce8\u610f\uff0c\u8be5\u62a5\u544a\u867d\u7136\u662f\u514d\u8d39\u7684\uff0c\u4f46\u4e0b\u8f7d\u662f\u6709\u9650\u5236\u7684\uff0c\u56e0\u6b64\u60a8\u5fc5\u987b\u586b\u5199\u4e00\u4e2a\u8868\u683c\u3002<\/p>\n
4\u3002Fractyl\u662f\u4e00\u5bb6\u4f4d\u4e8e\u4f5b\u7f57\u91cc\u8fbe\u7684\u8425\u9500\u673a\u6784\uff0c\u4e0eAutoNation\u3001ebay\u548cDirectTV\u7b49\u5ba2\u6237\u5408\u4f5c\u3002\u6700\u8fd1\uff0c\u4ed6\u4eec\u8fdb\u884c\u4e86\u4e00\u9879\u7814\u7a76\uff0c\u8c03\u67e5\u4e86300\u4e2a\u6d3b\u52a8\uff0c\u4ee5\u4e86\u89e32013\u5e74\u81f32016\u5e74\u572815\u4e2a\u4e0d\u540c\u7684\u5782\u76f4\u884c\u4e1a\u4e2d\uff0c\u4ec0\u4e48\u5185\u5bb9\u6700\u80fd\u5f15\u8d77\u5171\u9e23\u3002Fractyl\u8bf4\u9053:\u201c\u6211\u4eec\u5206\u6790\u4e86\u6bcf\u4e2a\u9879\u76ee\u7684\u7c98\u6027\u6c34\u5e73(\u690d\u5165\u6570\u91cf\u548c\u793e\u4ea4\u5a92\u4f53\u5206\u4eab)\uff0c\u4ee5\u53ca\u5185\u5bb9\u7279\u5f81\uff0c\u5982\u8d44\u4ea7\u7c7b\u578b\u3002\u6b63\u5982\u4f60\u6240\u770b\u5230\u7684\uff0c\u5065\u5eb7\u548c\u5065\u8eab\u3001\u836f\u7269\u548c\u9152\u7cbe\u5782\u76f4\u884c\u4e1a\u7684\u5185\u5bb9\u5f80\u5f80\u83b7\u5f97\u6700\u591a\u7684\u793e\u4ea4\u4efd\u989d(\u8fd9\u5bf9\u7ade\u4e89\u5bf9\u624b\u6765\u8bf4\u662f\u600e\u6837\u7684?)\uff0c\u800c\u4e00\u76f4\u6027\u611f\u7684\u65c5\u6e38\u4e1a\u7d27\u968f\u5176\u540e\u3002\u6211\u559c\u6b22\u8fd9\u4e2a\u6765\u81eaFractyl\u7684\u8d44\u6e90\u7684\u53e6\u4e00\u4ef6\u4e8b\u662f\uff0c\u4ed6\u4eec\u5bf9\u6bcf\u4e2a\u5782\u76f4\u9886\u57df\u7684\u6700\u4f73\u8868\u73b0\u5185\u5bb9\u8fdb\u884c\u4e86\u6df1\u5165\u5206\u6790\uff0c\u5e76\u5206\u4eab\u4e86\u5982\u4f55\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u7684\u5efa\u8bae\u3002<\/p>\n
5\u3002\u7ade\u4e89\u667a\u55462017\u5e74\u793e\u4ea4\u5a92\u4f53\u884c\u4e1a\u57fa\u51c6\u62a5\u544a<\/p>\n
\u7ade\u4e89\u667a\u5546\u662f\u4e00\u4e2a\u793e\u4ea4\u5a92\u4f53\u5de5\u5177\u96c6\uff0c\u5141\u8bb8m\u8425\u9500\u4eba\u5458\u63d0\u9ad8\u793e\u4ea4\u5a92\u4f53\u6295\u8d44\u56de\u62a5\u7387\u3002\u4e0e\u5176\u4ed6\u884c\u4e1a\u7814\u7a76\u63d0\u4f9b\u5546\u7c7b\u4f3c\uff0c\u5f53\u6d89\u53ca\u5230\u4ed6\u4eec\u7684\u4e13\u4e1a\u9886\u57df\u65f6\uff0cRival IQ\u62e5\u6709\u5927\u91cf\u7684\u6570\u636e\u3002\u4e3a\u4e86\u6536\u96c6\u793e\u4ea4\u5a92\u4f53\u7684\u57fa\u51c6\u6570\u636e\uff0cRival IQ\u7814\u7a76\u4e86Facebook\u3001Instagram\u548cTwitter\u4e0a\u7684\u7279\u5b9a\u6e20\u9053\u6392\u540d\u3001\u53c2\u4e0e\u5ea6\u3001\u5e16\u5b50\u7c7b\u578b\u548c\u8bdd\u9898\u6807\u7b7e\u3002<\/p>\n
\u6839\u636e\u7ade\u4e89\u5bf9\u624bIQ:<\/p>\n
\u516c\u53f8\u662f\u4ece\u6211\u4eec\u7684\u6570\u636e\u5e93\u4e2d\u8d85\u8fc7100K\u516c\u53f8\u4e2d\u9009\u62e9\u7684\uff0c\u5e76\u6839\u636e\u884c\u4e1a\u8fdb\u884c\u8fc7\u6ee4\u3002<\/p>\n
*\u622a\u6b622016\u5e7412\u6708Facebook\u7c89\u4e1d\u572825K\u5230100\u4e07\u201d<\/p>\n
*\u622a\u6b622016\u5e741\u6708\u6d3b\u8dc3\u4e8eFacebook, Twitter\u548cInstagram\u201d<\/p>\n
\u7531\u4e8e\u793e\u4ea4\u5a92\u4f53\u5bf9\u8bb8\u591a\u8425\u9500\u4eba\u5458\u6765\u8bf4\u4ecd\u7136\u662f\u4e00\u4e2a\u65b0\u4e8b\u7269\uff0c\u8fd9\u79cd\u7c7b\u578b\u7684\u884c\u4e1a\u7279\u5b9a\u6570\u636e\u53ef\u4ee5\u975e\u5e38\u6709\u89c1\u5730\uff0c\u4e0d\u4ec5\u662f\u4e3a\u4e86\u6bd4\u8f83\u7684\u539f\u56e0\uff0c\u8fd8\u53ef\u4ee5\u4e86\u89e3\u5728\u4e0d\u540c\u6e20\u9053\u53d1\u5e03\u4ec0\u4e48\u5185\u5bb9\u4ee5\u53ca\u591a\u4e45\u53d1\u5e03\u4e00\u6b21\u53ef\u4ee5\u83b7\u5f97\u6210\u529f\u3002<\/p>\n
6\u3002\u4f60\u53ef\u80fd\u5df2\u7ecf\u610f\u8bc6\u5230\uff0c\u5173\u952e\u8bcd\u7814\u7a76\u5bf9\u4e8e\u8425\u9500\u7684\u8bb8\u591a\u65b9\u9762\u90fd\u662f\u81f3\u5173\u91cd\u8981\u7684\u7ec4\u6210\u90e8\u5206\uff0c\u4ece\u9488\u5bf9\u4f60\u7684\u641c\u7d22\u548c\u5c55\u793a\u6d3b\u52a8\u5230\u4f18\u5316\u535a\u5ba2\u6587\u7ae0\u8fdb\u884cSEO\u3002<\/p>\n
WordStream\u7684\u514d\u8d39\u5173\u952e\u5b57\u7814\u7a76\u5de5\u5177\u5df2\u7ecf\u57282011\u5e74\u5de6\u53f3\uff0c\u4f46\u8425\u9500\u4eba\u5458\u603b\u662f\u9700\u8981\u66f4\u591a\u7684\u5173\u952e\u5b57\u76f8\u5173\u7684\u6570\u636e\uff0c\u4ed6\u4eec\u7684\u884c\u4e1a\u3002\u5e78\u8fd0\u7684\u662f\uff0c\u8fd9\u4e2a\u5de5\u5177\u521a\u521a\u8fdb\u884c\u4e86\u5f7b\u5e95\u7684\u6539\u9020\u3002\u6700\u597d\u7684\u6539\u8fdb\u4e4b\u4e00\u662f\u80fd\u591f\u6839\u636e\u884c\u4e1a\u548c\u5730\u7406\u4f4d\u7f6e\u8c03\u6574\u7ed3\u679c\u3002\u5982\u679c\u4f60\u60f3\u77e5\u9053\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u5728\u7ade\u4ef7\u4ec0\u4e48\u5173\u952e\u5b57\uff0c\u4e0d\u8981\u518d\u60f3\u4e86!\u8fd9\u4e2a\u514d\u8d39\u7684\u5de5\u5177\u5c06\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898!\u53ea\u9700\u8f93\u5165\u4e00\u4e2a\u5173\u952e\u8bcd\u6216\u7f51\u7ad9\uff0c\u9009\u62e9\u60a8\u7684\u884c\u4e1a\u548c\u56fd\u5bb6\uff0c\u7ed3\u679c\u5c06\u663e\u793a\u641c\u7d22\u91cf\uff0c\u7ade\u4e89\uff0cCPC\uff0c\u548c\u673a\u4f1a\u8bc4\u5206\u7684\u5404\u79cd\u5173\u952e\u8bcd\u4e0e\u60a8\u7684\u4e1a\u52a1\u76f8\u5173\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u5728\u201c\u6c7d\u8f66\u548c\u8f66\u8f86\u201d\u7c7b\u522b\u4e2d\u641c\u7d22\u201c\u6c7d\u8f66\u201d\uff0c\u60a8\u53ea\u4f1a\u5f97\u5230\u4e0e\u6c7d\u8f66\u9500\u552e\u3001\u7ecf\u9500\u5546\u3001\u79df\u91d1\u7b49\u76f8\u5173\u7684\u7ed3\u679c\u3002\u5728\u5a31\u4e50\u884c\u4e1a\u8fdb\u884c\u540c\u6837\u7684\u641c\u7d22\uff0c\u4f60\u4f1a\u5f97\u5230\u4e0e\u8fea\u58eb\u5c3c\u7535\u5f71\u76f8\u5173\u7684\u7ed3\u679c\u3002<\/p>\n
\u8fd9\u516d\u4e2a\u514d\u8d39\u7684\u8d44\u6e90\u5c06\u5e2e\u52a9\u4f60\u8d70\u51fa\u9634\u5f71\uff0c\u5f00\u59cb\u8d85\u8d8a\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u4e3a\u4f60\u7684\u884c\u4e1a\u589e\u52a0\u4fe1\u606f\u3002\u4f60\u53ef\u80fd\u8fd8\u4f1a\u611f\u5174\u8da3:<\/p>\n
2021\u641c\u7d22\u5e7f\u544a\u57fa\u51c62021\u5bb6\u5ead\u670d\u52a1\u5e7f\u544a\u57fa\u51c62021\u623f\u5730\u4ea7\u5e7f\u544a\u57fa\u51c62021\u533b\u7597\u4fdd\u5065\u5e7f\u544a\u57fa\u51c6\u89c1\u4e00\u4e0b\u4f5c\u8005\u739b\u6208\u7279\u60e0\u7279\u5c3c<\/p>\n
\u739b\u6208\u7279\u662fWordStream\u7684\u5185\u5bb9\u8425\u9500\u4e13\u5bb6\uff0c\u5f17\u96f7\u660e\u6c49\u5dde\u7acb\u5927\u5b66\u8425\u517b\u5b66\u7814\u7a76\u751f\u3002\u5979\u559c\u6b22\u6240\u6709\u6570\u5b57\u5316\u7684\u4e1c\u897f\uff0c\u5b66\u4e60\u8425\u517b\u3001\u8dd1\u6b65\u3001\u65c5\u884c\u548c\u70f9\u996a\u3002<\/p>\n
\u770b\u5230\u5176\u4ed6\u5e16\u5b50\u7531\u739b\u6208\u7279\u60e0\u7279\u5c3c<\/p>\n
\u66f4\u591a\u7684\u6587\u7ae0\u50cf\u8fd9\u4ec0\u4e48\u662f\u4e00\u4e2a\u597d\u7684\u70b9\u51fb\u7387\u2026<\/p>\n
\u4e86\u89e3\u4ec0\u4e48\u662f\u597d\u7684\u70b9\u51fb\u7387\u4e3a\u8c37\u6b4c\u5e7f\u544a\uff0cFacebook\uff0c\u7535\u5b50\u90ae\u4ef6\u901a\u8baf\uff0c\u6a2a\u5e45\u5e7f\u544a\u3002<\/p>\n
UA vs GA4:\u8c37\u6b4cAnalytics 4<\/p>\n
GA4\u5e76\u4e0d\u53ef\u6015\u3002\u5b66\u4e60\u4f18\u70b9\uff0c\u7f3a\u70b9\uff0c\u65b0\u529f\u80fd\u548c\u63d0\u793a!\u627e\u51fa\u4ec0\u4e48\u5728\u6539\u53d8\uff0c\u4f60\u9700\u8981\u505a\u4ec0\u4e48(\u4ee5\u53ca\u5230\u5e95\u4ec0\u4e48\u662f\u4e07\u80fd\u5206\u6790)\u3002<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u4f5c\u4e3a\u4e00\u4e2a\u5e02\u573a\u8425\u9500\u4eba\u5458\u6709\u5f88\u591a\u6311\u6218\uff0c\u4f46\u5176\u4e2d\u6700\u56f0\u96be\u7684\u662f\u5411\u4e0a\u7ea7\u62a5\u544a\u548c\u8bc1\u660e\u4f60\u7684\u6210\u529f\u3002\u4f60\u7ecf\u5e38\u4f1a\u9047\u5230\u8fd9\u6837\u7684\u95ee\u9898\uff0c\u201c\u55ef\uff0c\u7ade\u4e89\u5bf9 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2072","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/2072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2072"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/2072\/revisions"}],"predecessor-version":[{"id":3720,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/2072\/revisions\/3720"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2072"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}