Facebook\u7edf\u8ba1\uff0c\u65b0AdWords\u529f\u80fd\u548c\u66f4\u591a\u6765\u81ea11\u6708\u7684\u5934\u6761\u65b0\u95fb\u6700\u540e\u66f4\u65b0:2019\u5e748\u67087\u65e5<\/p>\n
\u968f\u7740\u6570\u767e\u4e07\u7684\u4f01\u4e1a\u8bd5\u56fe\u5229\u7528\u9ed1\u8272\u661f\u671f\u4e94\u7684\u9500\u552e\uff0c\u4e3a\u5373\u5c06\u5230\u6765\u7684\u5e74\u7ec8\u75af\u72c2\u5047\u671f\u505a\u51c6\u5907\uff0c11\u6708\u603b\u662f\u5fd9\u788c\u7684\u4e00\u4e2a\u6708\uff0c\u4eca\u5e74\u7684WordStream\u535a\u5ba2\u4e5f\u4e0d\u4f8b\u5916\u3002\u8fd9\u4e2a\u6708\uff0c\u6709\u5f88\u591a\u6545\u4e8b\u5f15\u8d77\u4e86\u6211\u4eec\u8bfb\u8005\u7684\u5171\u9e23\u3002\u4ece\u7ade\u4e89\u6027\u7684\u5173\u952e\u8bcd\u7814\u7a76\u5230\u5145\u5206\u5229\u7528\u5e7f\u544a\u6269\u5c55\u7684\u5bcc\u6709\u60f3\u8c61\u529b\u7684\u65b9\u6cd5\uff0c\u4e0a\u4e2a\u6708WordStream\u535a\u5ba2\u4e0a\u53d1\u751f\u4e86\u5f88\u591a\u4e8b\u60c5\u3002\u5982\u679c\u4f60\u662f\u90a3\u4e9b\u75af\u72c2\u5730\u4e3a\u8282\u65e5\u6d3b\u52a8\u51c6\u5907\u4e00\u5207\u7684\u4f01\u4e1a\u4e3b\u4e2d\u7684\u4e00\u5458\uff0c\u522b\u62c5\u5fc3\u2014\u2014\u8fd9\u91cc\u662fWordStream\u535a\u5ba211\u6708\u4efd\u6700\u53d7\u6b22\u8fce\u7684\u5e16\u5b50\uff0c\u4f9b\u4f60\u9605\u8bfb\u3002<\/p>\n
1\u3002<\/p>\n
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2\u300211\u6708\u53ef\u80fd\u662f\u4e00\u4e2a\u671f\u5f85(\u6216\u5bb3\u6015)\u4e0e\u5bb6\u4eba\u5171\u5ea6\u65f6\u5149\u7684\u65f6\u95f4\uff0c\u81f3\u5c11\u5728\u7f8e\u56fd\u662f\u8fd9\u6837\uff0c\u4f46\u5bf9\u8bb8\u591a\u4eba\u6765\u8bf4\uff0c\u53ea\u6709\u4e00\u4e2a\u8282\u65e5\u2014\u2014\u9ed1\u8272\u661f\u671f\u4e94\u3002\u611f\u6069\u8282\u540e\u7684\u7b2c\u4e00\u5929\u662f\u4e00\u5e74\u4e2d\u6700\u5927\u7684\u8d2d\u7269\u65e5\u4e4b\u4e00\uff0c\u6709\u5982\u6b64\u591a\u7684\u98ce\u9669\uff0c\u81f3\u5173\u91cd\u8981\u7684\u662f\uff0c\u4f01\u4e1a\u8981\u5145\u5206\u5229\u7528\u8fd9\u4e2a\u72ec\u7279\u7684\u673a\u4f1a\u3002\u5728\u6211\u4eec11\u6708\u4efd\u7b2c\u4e8c\u53d7\u6b22\u8fce\u7684\u5e16\u5b50\u4e2d\uff0cAndrew Lolk\u89e3\u91ca\u4e86\u5982\u4f55\u5728\u9ed1\u8272\u661f\u671f\u4e94\u51fb\u8d25\u7ade\u4e89\u5bf9\u624b\u3002<\/p>\n
3\u30023\u79cd\u521b\u9020\u6027\u7684\u65b9\u5f0f\u4f7f\u7528\u5e7f\u544a\u6269\u5c55(\u8c37\u6b4c\u4e0d\u4f1a\u544a\u8bc9\u4f60!)\u5e7f\u544a\u6269\u5c55\u662f\u6570\u5b57\u8425\u9500\u4eba\u5458\u4f7f\u7528\u7684\u6700\u901a\u7528\u7684\u5de5\u5177\u4e4b\u4e00\uff0c\u4f46\u5e7f\u544a\u6269\u5c55\u7684\u7528\u9014\u8fdc\u4e0d\u6b62\u773c\u524d\u6240\u89c1\u3002\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u827e\u4f26\u5411\u4f60\u5c55\u793a\u4e86\u4e09\u79cd\u5bcc\u6709\u60f3\u8c61\u529b\u7684\u65b9\u6cd5\uff0c\u8ba9\u4f60\u7684\u5e7f\u544a\u6269\u5c55\u83b7\u5f97\u66f4\u591a\u91cc\u7a0b\u3002\u8fd9\u4e9b\u6280\u5de7\u4f60\u7528\u8fc7\u591a\u5c11?<\/p>\n
4\u3002\u4f17\u6240\u5468\u77e5\uff0cWordStream\u521b\u59cb\u4eba\u62c9\u91cc\u00b7\u91d1(Larry Kim)\u5bf9\u67d0\u79cd\u795e\u8bdd\u751f\u7269\u5f88\u6709\u5174\u8da3\u3002\u7136\u800c\uff0c\u62c9\u91cc\u5bf9\u795e\u5947\u7684\u50cf\u9a6c\u4e00\u6837\u7684\u91ce\u517d\u7684\u559c\u7231\u4e0d\u4ec5\u4ec5\u662f\u4e00\u79cd\u7656\u597d\u2014\u2014\u5b9e\u9645\u4e0a\uff0c\u8fd9\u5f71\u54cd\u4e86\u62c9\u91cc\u8bb8\u591a\u72ec\u7279\u7684\u6570\u5b57\u8425\u9500\u65b9\u6cd5\u3002\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u201c\u53cd\u5411\u72ec\u89d2\u517d\u5e7f\u544a\u5b9a\u4f4d\u7b56\u7565\u201d\u3002<\/p>\n
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5\u3002<\/p>\n
AdWords\u603b\u662f\u5728\u53d8\u5316\u3002\u5728\u4efb\u4f55\u4e00\u5e74\uff0c\u8c37\u6b4c\u90fd\u4f1a\u5bf9\u5176AdWords\u5e73\u53f0\u8fdb\u884c\u6570\u767e\u4e2a\u5c0f\u8c03\u6574\uff0c\u5176\u4e2d\u8bb8\u591a\u90fd\u6ca1\u6709\u88ab\u6ce8\u610f\u5230\u3002\u7136\u800c\uff0c\u6709\u65f6\u6211\u4eec\u4f1a\u5f97\u5230\u4e00\u4e9b\u7279\u522b\u7684\u65b0\u529f\u80fd\uff0c\u8ba9\u5e7f\u544a\u5546\u7684\u5de5\u4f5c\u66f4\u8f7b\u677e\u3002\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0cAllen\u89e3\u91ca\u4e86\u5982\u4f55\u5229\u7528\u4e09\u4e2a\u5168\u65b0\u7684AdWords\u529f\u80fd\uff0c\u4f60\u53ef\u80fd\u8fd8\u6ca1\u6709\u673a\u4f1a\u73a9\u4e00\u73a9\u3002\u4e3a\u5e7f\u544a\u5546\u5bfb\u6c42\u5728\u7ade\u4e89\u4e2d\u83b7\u5f97\u4f18\u52bf\u7684\u5fc5\u8981\u9605\u8bfb!<\/p>\n
6\u3002\u4f60\u77e5\u9053\u5417\uff0c\u51e0\u4e4e80%\u7684\u7f8e\u56fd\u4eba\u4f7f\u7528Facebook\uff0c\u8d85\u8fc7\u4e00\u534a\u7684\u4eba\u6bcf\u5929\u4f7f\u7528\u8be5\u7f51\u7ad9\u597d\u51e0\u6b21\u3002\u6216\u8005\u6bcf\u5206\u949f\u7ea6\u6709400\u540d\u65b0\u7528\u6237\u6ce8\u518cFacebook ?Facebook\u786e\u5b9e\u662f\u793e\u4ea4\u5a92\u4f53\u9886\u57df\u7684\u9738\u4e3b\uff0c\u6ca1\u6709\u5176\u4ed6\u5e73\u53f0\u80fd\u4e0e\u4e4b\u5339\u654c\u3002\u770b\u770b\u8fd975\u4e2a\u5173\u4e8eFacebook\u7684\u60ca\u4eba\u4e8b\u5b9e\uff0c\u770b\u770bFacebook\u6709\u591a\u6709\u5f71\u54cd\u529b\u3002<\/p>\n
7\u3002<\/p>\n
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8\u3002Facebook\u53ef\u80fd\u662f\u793e\u4ea4\u9886\u57df\u6700\u5927\u7684\u73a9\u5bb6\uff0c\u4f46Instagram\u4e5f\u6709\u81ea\u5df1\u7684\u5b9e\u529b\u3002\u7136\u800c\uff0c\u5c3d\u7ba1Instagram\u53ef\u80fd\u5f88\u53d7\u6b22\u8fce(\u5c24\u5176\u662f\u5728\u90a3\u4e9b\u5f88\u9177\u7684\u5343\u79a7\u4e00\u4ee3\u4e2d)\uff0c\u5728Instagram\u4e0a\u505a\u5e7f\u544a\u4ecd\u7136\u4f1a\u8ba9\u65b0\u4eba\u6709\u70b9\u5bb3\u6015\uff0c\u5c24\u5176\u662f\u90a3\u4e9b\u5e7f\u544a\u9884\u7b97\u8f83\u5c11\u7684\u5c0f\u4f01\u4e1a\u3002\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0cMargot\u4ecb\u7ecd\u4e86\u4f60\u9700\u8981\u77e5\u9053\u7684\u5173\u4e8eInstagram\u5e7f\u544a\u7684\u4e00\u5207\uff0c\u4ece\u6700\u521d\u7684\u8bbe\u7f6e\u5230\u6301\u7eed\u7684\u6d3b\u52a8\u76d1\u63a7\u3002\u5982\u679c\u4f60\u60f3\u5728Instagram\u4e0a\u4e30\u5bcc\u81ea\u5df1\u7684\u793e\u4ea4\u6d3b\u52a8\uff0c\u8fd9\u662f\u4e00\u672c\u5fc5\u8bfb\u7684\u4e66\u3002<\/p>\n
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10\u3002\u5e7f\u544a\u4e3b\u901a\u5e38\u60f3\u8981\u5c3d\u53ef\u80fd\u591a\u7684\u6570\u636e\uff0c\u4f46\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u6700\u53ef\u64cd\u4f5c\u548c\u6700\u6709\u6d1e\u89c1\u7684\u6570\u636e\u2014\u2014\u4f8b\u5982\u4e3a\u7279\u5b9a\u884c\u4e1a\u660e\u786e\u5b9a\u4e49\u7684\u5e7f\u544a\u57fa\u51c6\u2014\u2014\u4ecd\u7136\u662f\u6700\u96be\u4ee5\u6349\u6478\u7684\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u6211\u4eec\u4e3a\u4f60\u7684\u884c\u4e1a\u5236\u4f5c\u4e86\u8fd9\u4e2a\u5173\u4e8e\u5fc5\u5e94\u5e7f\u544a\u6027\u80fd\u57fa\u51c6\u7684\u539f\u59cb\u7814\u7a76\u6570\u636e\u3002\u8ba9\u4f60\u7684\u773c\u775b\u4eab\u53d7\u5728\u4f60\u7684\u5782\u76f4\u7684Bing\u5e7f\u544a\u7684\u5e73\u5747cpc, cpa\u548cCTRs\uff0c\u770b\u770b\u4f60\u7684\u6d3b\u52a8\u662f\u5982\u4f55\u8861\u91cf\u7684\u3002Dan Shewan\u6765\u81ea\u82f1\u56fd\uff0c\u662f\u4e00\u540d\u8bb0\u8005\u548c\u7f51\u7edc\u5185\u5bb9\u4e13\u5bb6\uff0c\u73b0\u5728\u751f\u6d3b\u548c\u5199\u4f5c\u5728\u65b0\u82f1\u683c\u5170\u3002\u4e39\u7684\u4f5c\u54c1\u51fa\u73b0\u5728\u8bb8\u591a\u51fa\u7248\u7269\u7684\u5370\u5237\u7248\u548c\u7f51\u7edc\u7248\u4e0a\uff0c\u5305\u62ec\u300a\u536b\u62a5\u300b\u3001\u300a\u6bcf\u65e5\u91ce\u517d\u300b\u3001\u300a\u592a\u5e73\u6d0b\u6807\u51c6\u300b\u6742\u5fd7\u3001\u300a\u72ec\u7acb\u62a5\u300b\u3001\u300a\u9ea6\u514b\u65af\u5a01\u5c3c\u7684\u4e92\u8054\u7f51\u8d8b\u52bf\u300b\u548c\u8bb8\u591a\u5176\u4ed6\u5a92\u4f53\u3002<\/p>\n
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