\u5728\u8fc7\u53bb\u7684\u4e00\u4e24\u5e74\u91cc\uff0c\u8c37\u6b4c\u5e7f\u544a\u516c\u53f8\u4e00\u76f4\u5728\u7a33\u6b65\u5730\u5bf9\u5176\u5e73\u53f0\u505a\u51fa\u6539\u53d8\uff0c\u5f15\u5bfc\u5e7f\u544a\u5546\u4f7f\u7528\u5176\u81ea\u52a8\u5316\u529f\u80fd\u2014\u2014\u8fd9\u8ba9\u5e7f\u544a\u5546\u4eec\u5fc3\u60c5\u590d\u6742\u3002\u5176\u4e2d\u4e00\u4e2a\u7279\u6027\u662f\u81ea\u52a8\u7ade\u4ef7\u3002\u81ea\u52a8\u7ade\u4ef7\u591a\u5e74\u6765\u4e00\u76f4\u5728\u6539\u8fdb\uff0c\u4f46\u5b83\u5e76\u6ca1\u6709\u4f7f\u8c37\u6b4c\u5e7f\u544a\u7684\u8fd9\u90e8\u5206\u4e0d\u90a3\u4e48\u4ee4\u4eba\u96be\u4ee5\u6297\u62d2\u3002\u6709\u5f88\u591a\u4e0d\u540c\u7684\u7c7b\u578b\uff0c\u6bcf\u4e00\u79cd\u90fd\u6709\u5b83\u7684\u4f18\u70b9\u548c\u7f3a\u70b9\u3002\u90a3\u4e48\u4f60\u5e94\u8be5\u4f7f\u7528\u81ea\u52a8\u7ade\u4ef7\u5417?\u5982\u679c\u662f\uff0c\u4f60\u5e94\u8be5\u91c7\u7528\u54ea\u79cd\u7b56\u7565?\u5982\u679c\u4f60\u95ee\u7684\u662f\u8fd9\u4e9b\u95ee\u9898\uff0c\u90a3\u4f60\u5c31\u95ee\u5bf9\u5730\u65b9\u4e86!\u5728\u672c\u6307\u5357\u4e2d\uff0c\u60a8\u5c06\u5b66\u4e60:<\/p>\n
\u8c37\u6b4c\u5e7f\u544a\u4e2d\u7684\u624b\u52a8\u3001\u81ea\u52a8\u548c\u667a\u80fd\u7ade\u4ef7\u4e4b\u95f4\u7684\u533a\u522b\u3002\u8c37\u6b4c\u5e7f\u544a\u4e2d\u7684\u4e5d\u79cd\u7ade\u4ef7\u7b56\u7565\u662f\u5982\u4f55\u5de5\u4f5c\u7684\u3002\u4f55\u65f6\u4f7f\u7528\u54ea\u79cd\u7b56\u7565\uff0c\u4ee5\u53ca\u6bcf\u79cd\u7b56\u7565\u7684\u6ce8\u610f\u4e8b\u9879\u3002\u4f46\u9996\u5148\uff0c\u8ba9\u6211\u4eec\u786e\u5b9a\u57fa\u7840:<\/p>\n
\u4ec0\u4e48\u662f\u81ea\u52a8\u7ade\u4ef7?\u5f53\u4f60\u5efa\u7acb\u4e00\u4e2a\u8c37\u6b4c\u5e7f\u544a\u6d3b\u52a8\uff0c\u4f60\u5fc5\u987b\u544a\u8bc9\u8c37\u6b4c\u4f60\u613f\u610f\u4e3a\u4f60\u7684\u5e7f\u544a\u663e\u793a\u652f\u4ed8\u591a\u5c11\u94b1\u3002\u8fd9\u88ab\u79f0\u4e3a\u60a8\u7684\u51fa\u4ef7\uff0c\u6709\u4e24\u79cd\u4e0d\u540c\u7684\u65b9\u6cd5\u6765\u8bbe\u7f6e\u60a8\u7684\u51fa\u4ef7:\u624b\u52a8\u6216\u81ea\u52a8\u3002\u901a\u8fc7\u624b\u52a8\u7ade\u4ef7\uff0c\u60a8\u53ef\u4ee5\u544a\u8bc9\u8c37\u6b4c\u60a8\u613f\u610f\u4e3a\u5e7f\u544a\u7684\u6bcf\u6b21\u70b9\u51fb\u652f\u4ed8\u7684\u6700\u5927\u91d1\u989d(CPC)\uff0c\u5e76\u4e14\u60a8\u53ef\u4ee5\u6839\u636e\u60a8\u7684\u62a5\u544a\u4e2d\u53ef\u7528\u7684\u6307\u6807\u786e\u5b9a\u7684\u5e7f\u544a\u8868\u73b0\u5bf9\u8be5\u51fa\u4ef7\u8fdb\u884c\u8c03\u6574\u3002\u6709\u4e86\u81ea\u52a8\u7ade\u4ef7\uff0c\u8c37\u6b4c\u4f7f\u7528\u81ea\u52a8\u89c4\u5219\u4e3a\u60a8\u8c03\u6574\u60a8\u7684\u51fa\u4ef7\uff0c\u6839\u636e\u5e7f\u544a\u83b7\u5f97\u70b9\u51fb\u6216\u8f6c\u6362\u7684\u53ef\u80fd\u6027\u3002\u81ea\u52a8\u7ade\u4ef7\u53ef\u80fd\u4f1a\u4f7f\u7528\u62a5\u544a\u6307\u6807\u4e2d\u65e0\u6cd5\u63d0\u4f9b\u7684\u989d\u5916\u6570\u636e\u70b9\u3002<\/p>\n
\u5728\u8c37\u6b4c\u5e7f\u544a\u4e2d\u6709\u516b\u79cd\u7c7b\u578b\u7684\u81ea\u52a8\u7ade\u4ef7\u9009\u9879:<\/p>\n
\u589e\u5f3a\u7684\u6bcf\u70b9\u51fb\u6210\u672c(ECPC)\u6700\u5927\u5316\u7684\u70b9\u51fb\u6700\u5927\u5316\u7684\u8f6c\u6362\u6700\u5927\u5316\u7684\u8f6c\u6362\u4ef7\u503c\u76ee\u6807\u6210\u672c\u6bcf\u884c\u52a8(tCPA)\u76ee\u6807\u56de\u62a5\u7684\u5e7f\u544a\u652f\u51fa(tROAS)\u53ef\u89c6CPM (vCPM)\u6bcf\u89c2\u770b\u6210\u672c(CPV)<\/p>\n
\u6e34\u671b\u4f18\u5316\uff0c\u4f46\u4e0d\u786e\u5b9a\u4ece\u54ea\u91cc\u5f00\u59cb?\u4eca\u5929\u83b7\u5f97\u60a8\u7684\u514d\u8d39\u8c37\u6b4c\u5e7f\u544a\u6027\u80fd\u7b49\u7ea7\uff0c\u5e76\u627e\u51fa\u60a8\u5728PPC\u677e\u61c8\u7684\u5730\u65b9!\u667a\u80fd\u7ade\u4ef7\u548c\u81ea\u52a8\u7ade\u4ef7\u4e00\u6837\u5417?<\/p>\n
\u667a\u80fd\u7ade\u4ef7\u548c\u81ea\u52a8\u7ade\u4ef7\u901a\u5e38\u53ef\u4ee5\u4e92\u6362\u4f7f\u7528\uff0c\u4f46\u5b83\u4eec\u4e0d\u662f\u4e00\u56de\u4e8b\u3002\u667a\u80fd\u7ade\u4ef7\u4ec5\u6307\u8c37\u6b4c\u7684\u81ea\u52a8\u7ade\u4ef7\u7b56\u7565\uff0c\u5b83\u4f7f\u7528\u201c\u62cd\u5356\u65f6\u7ade\u4ef7\u201d\uff0c\u8fd9\u610f\u5473\u7740\u5b83\u5c06\u5728\u6bcf\u6b21\u62cd\u5356\u4e2d\u4f18\u5316\u8f6c\u6362\u6216\u8f6c\u6362\u4ef7\u503c\u3002\u56e0\u6b64\uff0c\u867d\u7136\u6240\u6709\u7684\u667a\u80fd\u7ade\u4ef7\u7b56\u7565\u90fd\u662f\u81ea\u52a8\u5316\u7684\uff0c\u4f46\u5e76\u4e0d\u662f\u6240\u6709\u7684\u81ea\u52a8\u5316\u7ade\u4ef7\u7b56\u7565\u90fd\u662f\u667a\u80fd\u7ade\u4ef7\u7b56\u7565\u3002<\/p>\n<\/p>\n
\u6211\u5982\u4f55\u8bbe\u7f6e\u6211\u7684\u6295\u6807\u7b56\u7565?<\/p>\n
\u4e00\u65e6\u786e\u5b9a\u4e86\u54ea\u4e00\u4e2a\u9002\u5408\u60a8\uff0c\u5982\u4f55\u9009\u62e9\u5b83\u5462?\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u5f53\u60a8\u8bbe\u7f6e\u60a8\u7684\u6d3b\u52a8\u65f6\uff0c\u8c37\u6b4c\u5c06\u6839\u636e\u60a8\u7684\u76ee\u6807\u81ea\u52a8\u4e3a\u60a8\u9009\u62e9\u81ea\u52a8\u7ade\u4ef7\u7b56\u7565\u3002<\/p>\n
\u60a8\u4e0d\u5fc5\u4f7f\u7528\u8fd9\u4e2a\u7b56\u7565!<\/p>\n
\u60a8\u53ef\u4ee5\u9009\u62e9\u4efb\u4f55\u5176\u4ed6\u81ea\u52a8\u7ade\u4ef7\u7b56\u7565\uff0c\u6216\u8005\u9009\u62e9\u624b\u52a8\u7ade\u4ef7\u3002<\/p>\n
\u53ea\u9700\u9009\u62e9\u5e95\u90e8\u7684\u84dd\u8272\u6587\u672c\u201c\u76f4\u63a5\u9009\u62e9\u7ade\u4ef7\u7b56\u7565(\u4e0d\u63a8\u8350)\u201d<\/p>\n<\/p>\n
\u597d\u4e86\uff0c\u73b0\u5728\u4f60\u77e5\u9053\u4e86\u8c37\u6b4c\u5e7f\u544a\u7ade\u4ef7\u7684\u57fa\u672c\u77e5\u8bc6\uff0c\u8ba9\u6211\u4eec\u6765\u770b\u770b\u4f60\u6709\u7ade\u4ef7\u7684\u6bcf\u4e2a\u9009\u9879\u3002<\/p>\n
1\u3002\u6bcf\u6b21\u70b9\u51fb\u7684\u624b\u5de5\u6210\u672c<\/p>\n
\u624b\u52a8CPC\u7ade\u4ef7\u662f\u8c37\u6b4c\u5e7f\u544a\u5e73\u53f0\u4e0a\u6700\u5bb9\u6613\u638c\u63e1\u7684\u7ade\u4ef7\u7b56\u7565\u3002\u5e7f\u544a\u5546\u5728\u5173\u952e\u5b57\u7ea7\u522b\u624b\u52a8\u8bbe\u7f6e\u4ed6\u4eec\u7684\u51fa\u4ef7\uff0c\u51fa\u4ef7\u4fdd\u6301\u5728\u539f\u6765\u7684\u4f4d\u7f6e\uff0c\u76f4\u5230\u5e7f\u544a\u5546\u66f4\u6539\u5b83\u4eec\u3002<\/p>\n
\u3001<\/p>\n
\u3001<\/p>\n
\u3001<\/p>\n
\u5c3d\u7ba1\u8c37\u6b4c\u7ed9\u51fa\u4e86\u53cb\u597d\u7684\u8b66\u544a\uff0c\u4f46\u5bf9\u4e8e\u521a\u5f00\u59cb\u4f7f\u7528PPC\u6216\u5229\u7528\u4e1a\u4f59\u65f6\u95f4\u7ba1\u7406\u5e10\u6237\u7684\u4eba\u6765\u8bf4\uff0c\u8fd9\u662f\u6700\u597d\u7684\u8d77\u70b9\uff0c\u4f46\u4e5f\u6709\u5b83\u7684\u7f3a\u70b9\u3002<\/p>\n
\u5c3d\u7ba1\u8c37\u6b4c\u53d1\u51fa\u4e86\u53cb\u597d\u7684\u8b66\u544a\uff0c\u4f46\u5bf9\u4e8e\u521a\u5f00\u59cb\u4f7f\u7528PPC\u6216\u5229\u7528\u4e1a\u4f59\u65f6\u95f4\u7ba1\u7406\u5e10\u6237\u7684\u4eba\u6765\u8bf4\uff0c\u5efa\u8bae\u4ece\u8fd9\u91cc\u5f00\u59cb\u3002<\/p>\n
\u624b\u52a8CPC<\/p>\n
\u624b\u518c\u6ce8\u610f\u4e8b\u9879\u5f52\u6839\u7ed3\u5e95\uff0c\u624b\u5de5\u7ade\u6807\u9700\u8981\u6295\u5165\u65f6\u95f4\u6765\u67e5\u770b\u6027\u80fd\uff0c\u5224\u65ad\u5173\u952e\u5b57\u7ade\u6807\u662f\u5426\u9700\u8981\u66f4\u6539\uff0c\u51b3\u5b9a\u9700\u8981\u66f4\u6539\u7684\u5185\u5bb9\uff0c\u7136\u540e\u5b9e\u9645\u8fdb\u884c\u66f4\u6539\u3002\u5f53\u6211\u4eec\u5ba1\u67e5\u6211\u4eec\u7684\u6027\u80fd\u6307\u6807\u65f6\uff0c\u6211\u4eec\u4f1a\u6839\u636e\u8c37\u6b4c\u5141\u8bb8\u6211\u4eec\u67e5\u770b\u7684\u6307\u6807\u6765\u51b3\u5b9a\u3002\u901a\u8fc7\u81ea\u52a8\u7ade\u4ef7\u7b56\u7565\uff0c\u8c37\u6b4c\u80fd\u591f\u8003\u8651\u5230\u6211\u4eec\u751a\u81f3\u4e0d\u77e5\u9053\u5b58\u5728\u7684\u6570\u636e\u70b9\u3002\u8fd9\u4e24\u4e2a\u7f3a\u70b9\u5e76\u4e0d\u610f\u5473\u7740\u6240\u6709\u7684\u81ea\u52a8\u5316\u90fd\u662f\u597d\u7684\uff0c\u624b\u52a8\u7ade\u4ef7\u4e5f\u4e0d\u662f\u9002\u5408\u60a8\u7684\u6b63\u786e\u89e3\u51b3\u65b9\u6848\u3002\u4f46\u5728\u51b3\u5b9a\u6295\u6807\u7b56\u7565\u65f6\uff0c\u5b83\u4eec\u662f\u9700\u8981\u8003\u8651\u7684\u3002<\/p>\n
2\u3002\u589e\u5f3aCPC\u7ade\u4ef7\u975e\u5e38\u7c7b\u4f3c\u4e8e\u624b\u52a8\u7ade\u4ef7\uff0c\u4f46\u5141\u8bb8\u8c37\u6b4cAds\u7b97\u6cd5\u5bf9\u624b\u52a8\u8bbe\u7f6e\u7684\u5173\u952e\u5b57\u7ade\u4ef7\u8fdb\u884c\u8c03\u6574\u3002<\/p>\n
\u5982\u679c\u60a8\u7684\u5e10\u6237\u8fd0\u884c\u826f\u597d\uff0c\u8fd9\u662f\u8d85\u8d8a\u624b\u5de5\u7ade\u4ef7\u7684\u81ea\u52a8\u5316\u7684\u826f\u597d\u7b2c\u4e00\u6b65\u3002\u60a8\u53ef\u4ee5\u901a\u8fc7\u7b80\u5355\u5730\u52fe\u9009\u624b\u52a8\u6295\u6807\u8bbe\u7f6e\u4e0b\u9762\u7684\u6846\u6216\u4ece\u6295\u6807\u7c7b\u578b\u4e0b\u62c9\u83dc\u5355\u4e2d\u9009\u62e9Enhanced CPC\u6765\u542f\u7528Enhanced CPC\u3002\u6709\u4e86\u589e\u5f3a\u578bCPC\uff0c\u8c37\u6b4c\u5e7f\u544a\u5c06\u6839\u636e\u70b9\u51fb\u5c06\u5bfc\u81f4\u9500\u552e\u7684\u53ef\u80fd\u6027\u5728\u5355\u4e2a\u62cd\u5356\u4e2d\u589e\u52a0\u6216\u51cf\u5c11\u5173\u952e\u5b57\u7684\u51fa\u4ef7\u3002<\/p>\n
\u8fd9\u4e2a\u53d8\u5316\u8fc7\u53bb\u88ab\u9650\u5236\u572830%\u7684\u4e0a\u4e0b\u8c03\u6574\uff0c\u4f46\u8fd9\u4e2a\u4e0a\u9650\u88ab\u53d6\u6d88\u4e86\uff0c\u73b0\u5728\u8c37\u6b4c\u5e7f\u544a\u53ef\u4ee5\u8c03\u6574\u4efb\u4f55\u767e\u5206\u6bd4\u3002\u4f60\u53ef\u4ee5\u8ba9\u8c37\u6b4c\u6839\u636e\u4e24\u4e2a\u76ee\u6807\u4e2d\u7684\u4efb\u610f\u4e00\u4e2a\u8fdb\u884c\u8c03\u6574:\u4e3a\u8f6c\u6362\u4f18\u5316\u6216\u4e3a\u8f6c\u6362\u503c\u4f18\u5316\u3002\u6210\u529f\u4f7f\u7528\u589e\u5f3a\u578bCPC\u6700\u5e38\u89c1\u7684\u7ed3\u679c\u662f\u63d0\u9ad8\u70b9\u51fb\u7387(CTR)\u548c\u8f6c\u5316\u7387(CVR)\u3002\u4f60\u5728\u8c37\u6b4c\u5e7f\u544a\u4e0a\u6d6a\u8d39\u94b1\u4e86\u5417?<\/p>\n
\u53d1\u73b0\u7acb\u5373\u4e0e\u514d\u8d39\u8c37\u6b4c\u5e7f\u544a\u6027\u80fd\u8bc4\u5206\u3002\u968f\u774030%\u7684\u8c03\u6574\u4e0a\u9650\u88ab\u53d6\u6d88\uff0c\u4f60\u5c06\u9700\u8981\u4fdd\u6301\u5728\u4f60\u7684\u6307\u6807\u7684\u9876\u7aef\u3002<\/p>\n
\u5bc6\u5207\u5173\u6ce8CPC\u548cCPA<\/p>\n
\u56e0\u4e3a\u589e\u5f3a\u7684CPC\u53ef\u4ee5\u5728\u6ca1\u6709\u4e0a\u9650\u7684\u60c5\u51b5\u4e0b\u8c03\u6574\u5173\u952e\u5b57\u51fa\u4ef7\uff0c\u6709\u673a\u4f1a\u51fa\u4ef7\u548c\u4ea7\u751f\u7684CPC\u53ef\u80fd\u6bd4\u5e10\u6237\u7684\u5229\u6da6\u8981\u9ad8\u5f97\u591a\u3002\u8fd9\u79cd\u6295\u6807\u7c7b\u578b\u7684\u76ee\u6807\u662f\u589e\u52a0\u8f6c\u6362\u7684\u53ef\u80fd\u6027\uff0c\u4f46\u4e0d\u4e00\u5b9a\u8fbe\u5230\u4f60\u5fc3\u4e2d\u7684\u6bcf\u8f6c\u6362\u76ee\u6807\u6210\u672c(CPA);\u800c\u4e14\u7b97\u6cd5\u5f80\u5f80\u4f1a\u63d0\u9ad8\u51fa\u4ef7\uff0c\u800c\u4e0d\u662f\u964d\u4f4e\u51fa\u4ef7\u3002\u56e0\u6b64\uff0c\u8981\u5bc6\u5207\u5173\u6ce8CTR\u548cCVR\uff0c\u770b\u770b\u7ade\u4ef7\u7b56\u7565\u662f\u5426\u5982\u9884\u671f\u7684\u90a3\u6837\u53d1\u6325\u4f5c\u7528(\u4e24\u8005\u90fd\u5e94\u8be5\u4e0a\u5347)\uff0c\u4f46\u4e5f\u8981\u8ddf\u8e2aCPC\u548cCPA\uff0c\u4ee5\u786e\u4fdd\u7ed3\u679c\u4ecd\u7136\u662f\u6709\u5229\u53ef\u56fe\u7684\u3002<\/p>\n
3\u3002<\/p>\n
Enhanced CPC\u662f\u4e00\u79cd\u534a\u81ea\u52a8\u5316\u7684\u7ade\u4ef7\u7b56\u7565\uff0c\u800cMaximize conversion\u662f\u4e00\u79cd\u5b8c\u5168\u81ea\u52a8\u5316\u7684\u7ade\u4ef7\u7b56\u7565\u3002\u8fd9\u610f\u5473\u7740\u6ca1\u6709\u5e7f\u544a\u5546\u5c06\u8c37\u6b4c\u8003\u8651\u5728\u5185\u7684\u5355\u4e2a\u5173\u952e\u8bcd\u51fa\u4ef7\u3002\u5b83\u53ea\u662f\u6839\u636e\u6295\u6807\u7b56\u7565\u7684\u76ee\u6807\u9009\u62e9\u4e00\u4e2aCPC\u6295\u6807\u3002<\/p>\n<\/p>\n
\u6700\u5927\u8f6c\u5316\u7387\u7ade\u4ef7\u7b56\u7565\u65e8\u5728\u83b7\u5f97\u5c3d\u53ef\u80fd\u591a\u7684\u8f6c\u5316\u7387\uff0c\u540c\u65f6\u82b1\u8d39\u60a8\u7684\u65e5\u5e38\u9884\u7b97\u3002\u622a\u81f32021\u5e744\u6708\uff0cMax conversion\u8fd8\u63d0\u4f9b\u4e86\u6dfb\u52a0\u76ee\u6807CPA\u7684\u9009\u9879\uff0c\u4ee5\u5e2e\u52a9\u6307\u5bfc\u5176\u7ade\u6807\u3002\u867d\u7136\u8fd9\u4e00\u7ade\u4ef7\u7b56\u7565\u76f8\u5bf9\u7b80\u5355\uff0c\u4f46\u4ecd\u7136\u9700\u8981\u975e\u5e38\u8c28\u614e\u3002\u6bcf\u4e2a\u6d3b\u52a8\u90fd\u9700\u8981\u81ea\u5df1\u7684\u6bcf\u65e5\u9884\u7b97\uff0c\u8fd9\u662f\u5f88\u91cd\u8981\u7684\uff0c\u6bcf\u4e2a\u4f7f\u7528\u6700\u5927\u5316\u8f6c\u6362\u7684\u6d3b\u52a8\u90fd\u6709\u81ea\u5df1\u7684\u6bcf\u65e5\u9884\u7b97\u5206\u914d\uff0c\u800c\u4e0d\u662f\u4f5c\u4e3a\u5171\u4eab\u9884\u7b97\u7684\u4e00\u90e8\u5206\uff0c\u56e0\u4e3a\u8fd9\u79cd\u7b56\u7565\u603b\u662f\u4f1a\u5c1d\u8bd5\u82b1\u8d39\u6bcf\u4e2a\u6d3b\u52a8\u7684\u5168\u90e8\u6bcf\u65e5\u5206\u914d\u9884\u7b97\u3002\u5982\u679c\u5305\u542b\u5728\u5171\u4eab\u9884\u7b97\u4e2d\uff0cMaximize conversion\u5c06\u82b1\u8d39\u6574\u4e2a\u5171\u4eab\u7ec4\u7684\u6bcf\u65e5\u9884\u7b97\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5b83\u81ea\u5df1\u7684\u62e8\u6b3e\u3002<\/p>\n
\u5728\u6ca1\u6709\u8f6c\u6362\u8ddf\u8e2a\u7684\u60c5\u51b5\u4e0b\u4e0d\u8981\u8fd0\u884c\u6b64\u7b56\u7565\u3002\u8c37\u6b4c\u7684\u76ee\u6807\u662f\u4f7f\u88ab\u8ddf\u8e2a\u7684\u8f6c\u6362\u6570\u91cf\u6700\u5927\u5316\uff0c\u56e0\u6b64\u5982\u679c\u6ca1\u6709\u542f\u7528\u8ddf\u8e2a\uff0c\u7b97\u6cd5\u66f4\u6709\u53ef\u80fdm\u505a\u51fa\u9519\u8bef\u7684\u51b3\u5b9a\uff0c\u627e\u4e00\u4e2a\u613f\u610f\u7688\u4f9d\u7684\u4eba\u3002<\/p>\n<\/p>\n
\u5bc6\u5207\u5173\u6ce8CPC<\/p>\n
\u8bb0\u4f4f\uff0c\u8c37\u6b4c\u7684\u7b97\u6cd5\u5c06\u4f1a\u51fa\u4ef7\u4efb\u4f55\u5b83\u9700\u8981\u51fa\u4ef7\u7684\u4e1c\u897f\uff0c\u4ee5\u83b7\u5f97\u5c3d\u53ef\u80fd\u591a\u7684\u8f6c\u5316\u7387\u3002\u4f60\u53ef\u80fd\u4f1a\u770b\u5230\u4f60\u7684\u82b1\u8d39\u6216\u5e73\u5747CPC\u4e0a\u5347\uff0c\u56e0\u4e3a\u8c37\u6b4c\u51fa\u4ef7\u66f4\u79ef\u6781\uff0c\u4ee5\u6ee1\u8db3\u4f60\u7684\u8f6c\u6362\u76ee\u6807\u3002\u7136\u800c\uff0c\u867d\u7136Max conversion\u6709\u53ef\u80fd\u82b1\u8d39\u66f4\u5927\u7684\u5386\u53f2\uff0c\u4f46\u63d0\u9ad8\u7684\u8f6c\u5316\u7387\u5e73\u8861\u4e86\u4f60\u7684\u652f\u51fa\u3002\u4f60\u7684\u82b1\u8d39\u6216\u5e73\u5747CPC\u53ef\u80fd\u4f1a\u66f4\u9ad8\uff0c\u4f46\u4f60\u4f1a\u6709\u66f4\u591a\u7684\u8f6c\u6362\u7387\u2014\u2014\u7ed3\u679c\u662f\u6574\u4f53\u8f83\u4f4e\u7684CPA\u548c\u8f83\u9ad8\u7684ROI\u3002\u53e6\u5916\uff0c\u6709\u4e86\u6dfb\u52a0\u76ee\u6807\u6ce8\u518c\u4f1a\u8ba1\u5e08\u7684\u65b0\u9009\u9879\uff0c\u8fd9\u4e9b\u98ce\u9669\u53ef\u4ee5\u5f97\u5230\u63a7\u5236\u3002\u7b80\u800c\u8a00\u4e4b\uff0c\u5982\u679c\u4f60\u7684\u76ee\u6807\u662f\u7528\u66f4\u4f4e\u7684\u4ef7\u683c\u83b7\u5f97\u66f4\u591a\u7684\u5ba2\u6237\uff0cMax Conversions\u53ef\u80fd\u5bf9\u4f60\u5f88\u6709\u7528\u3002\u7136\u800c\uff0c\u5982\u679c\u4f60\u7684\u9884\u7b97\u7d27\u5f20\uff0c\u5c1d\u8bd5\u4e00\u4e2a\u76ee\u6807CPA\u4e0e\u6700\u5927\u8f6c\u6362\u6216\u53bb\u53e6\u4e00\u4e2a\u7b56\u7565\u4ee3\u66ff!<\/p>\n
4\u3002\u8fd9\u4e00\u7b56\u7565\u4e0e\u6700\u5927\u5316\u8f6c\u5316\u7387\u975e\u5e38\u76f8\u4f3c\uff0c\u4f46\u4fa7\u91cd\u4e8e\u70b9\u51fb\u7387\u3002\u4e0e\u6700\u5927\u5316\u70b9\u51fb\uff0c\u8c37\u6b4c\u5c06\u5de5\u4f5c\u83b7\u5f97\u5c3d\u53ef\u80fd\u591a\u7684\u70b9\u51fb\uff0c\u540c\u65f6\u82b1\u8d39\u60a8\u7684\u65e5\u5e38\u9884\u7b97\u3002\u5982\u679c\u4f60\u60f3\u4e3a\u4f60\u7684\u7f51\u7ad9\u5e26\u6765\u66f4\u591a\u7684\u6d41\u91cf\uff0c\u6216\u8005\u4f60\u6709\u5f88\u5f3a\u7684\u8f6c\u6362\u80fd\u529b\uff0c\u60f3\u8981\u627e\u5230\u66f4\u591a\u7684\u6d41\u91cf\uff0c\u8fd9\u4e2a\u7b56\u7565\u4f1a\u5f88\u6709\u7528\u3002\u5e7f\u544a\u4e3b\u53ef\u4ee5\u8bbe\u7f6e\u6700\u9ad8CPC\u9650\u5236\uff0c\u4ee5\u5e2e\u52a9\u5728\u8c37\u6b4c\u82b1\u8d39\u6bcf\u65e5\u9884\u7b97\u65f6\u964d\u4f4eCPC\u3002\u603b\u662f\u8bbe\u7f6e\u4e00\u4e2a\u6700\u5927CPC\uff0c\u5e76\u65f6\u523b\u5173\u6ce8\u4f60\u7684\u5e73\u5747\u6700\u5927CPC\u3002\u8c37\u6b4c\u4f1a\u52aa\u529b\u4e3a\u4f60\u7684\u6d3b\u52a8\u83b7\u5f97\u5c3d\u53ef\u80fd\u591a\u7684\u70b9\u51fb\uff0c\u4f46\u4e0e\u6700\u5927\u5316\u8f6c\u6362\u4e00\u6837\uff0c\u5b83\u4e5f\u4f1a\u52aa\u529b\u82b1\u8d39\u4f60\u6bcf\u5929\u7684\u5168\u90e8\u9884\u7b97\uff0c\u5373\u4f7f\u70b9\u51fb\u6bd4\u6b63\u5e38\u60c5\u51b5\u4e0b\u8981\u6602\u8d35\u5f97\u591a\u3002<\/p>\n
\u5b9a\u671f\u68c0\u67e5\u6b64\u7ade\u4ef7\u7b56\u7565\u751f\u6210\u7684CPC\u6027\u80fd(\u4ee5\u53ca\u4efb\u4f55\u5176\u4ed6\u76ee\u6807\u5ea6\u91cf)\uff0c\u4ee5\u786e\u4fdd\u5b83\u4ecd\u7136\u6ee1\u8db3\u60a8\u7684\u76ee\u6807\u3002\u5982\u679c\u4e0d\u662f\uff0c\u90a3\u4e48\u8c03\u6574\u4f60\u7684\u8bbe\u7f6e\u6216\u6f5c\u5728\u5730\u5bfb\u627e\u4e00\u4e2a\u65b0\u7684\u51fa\u4ef7\u7b56\u7565\u3002<\/p>\n
5\u3002<\/p>\n
\u6700\u5927\u8f6c\u6362\u503c\u662f\u6700\u5927\u8f6c\u6362\u7b56\u7565\u7684\u54e5\u54e5\uff0c\u56e0\u4e3a\u5b83\u66f4\u9ad8\u7ea7\u4e00\u4e9b\u3002\u867d\u7136\u8fd9\u4e24\u79cd\u7b56\u7565\u5728\u672c\u8d28\u4e0a\u662f\u76f8\u540c\u7684\uff0c\u4f46\u201c\u6700\u5927\u8f6c\u6362\u503c\u201d(Max Conversion Value)\u7740\u773c\u4e8e\u4e3a\u4f60\u5e26\u6765\u6700\u9ad8\u56de\u62a5\u7684\u8f6c\u6362\u3002<\/p>\n<\/p>\n
\u6362\u53e5\u8bdd\u8bf4\uff0c\u5b83\u4e0d\u4e00\u5b9a\u8981\u67e5\u770b\u5b83\u5e26\u6765\u4e86\u591a\u5c11\u4e2a\u8f6c\u6362\uff0c\u800c\u662f\u67e5\u770b\u6bcf\u4e2a\u8f6c\u6362\u4e2d\u7684\u503c\u3002\u8fd9\u662f\u4e00\u79cd\u91cd\u8d28\u8f7b\u91cf\u7684\u7b56\u7565\u3002\u4e0e\u201c\u6700\u5927\u8f6c\u6362\u201d\u5141\u8bb8\u60a8\u8bbe\u7f6e\u76ee\u6807CPA\u7c7b\u4f3c\uff0c\u201c\u6700\u5927\u8f6c\u6362\u503c\u201d\u5141\u8bb8\u60a8\u9009\u62e9\u8bbe\u7f6e\u76ee\u6807ROAS\uff0c\u4ee5\u5e2e\u52a9\u6307\u5bfc\u5176\u6295\u6807\u3002\u5bf9\u4e8e\u8fd9\u79cd\u7ade\u4ef7\u7b56\u7565\uff0c\u6709\u4e24\u70b9\u9700\u8981\u6ce8\u610f\u3002\u5c31\u50cfMax Conversion\u4e00\u6837\uff0c\u6b63\u786e\u8bbe\u7f6e\u8f6c\u6362\u8ddf\u8e2a\u5bf9\u4e8e\u8fd9\u79cd\u7b56\u7565\u7684\u6210\u529f\u662f\u81f3\u5173\u91cd\u8981\u7684\u3002\u8bf7\u786e\u4fdd\u6bcf\u4e2a\u52a8\u4f5c\u90fd\u88ab\u5206\u914d\u4e86\u4e00\u4e2a\u503c\uff0c\u5426\u5219\u7b97\u6cd5\u5c06\u88ab\u6df7\u6dc6\u3002<\/p>\n
\u6bd5\u7adf\uff0c\u4ef7\u503c1000\u7f8e\u5143\u7684\u8f6c\u6362\u6bd4\u4ef7\u503c5\u7f8e\u5143\u7684\u8f6c\u6362\u503c\u5f97\u66f4\u9ad8\u7684\u51fa\u4ef7\u3002\u5982\u679c\u60a8\u7684\u8ddf\u8e2a\u6ca1\u6709\u6b63\u786e\u5730\u8bbe\u7f6e\u4e3a\u57fa\u4e8e\u4ef7\u503c\u7684\u7ade\u4ef7\uff0c\u8fd9\u5c06\u4e0d\u8d77\u4f5c\u7528\u3002<\/p>\n
6\u3002\u76ee\u6807CPA (tCPA)<\/p>\n
\u76ee\u6807CPA\u8868\u793a\u6bcf\u4e2a\u64cd\u4f5c(\u6216\u8f6c\u6362)\u7684\u76ee\u6807\u6210\u672c\u3002\u5b83\u66fe\u7ecf\u662f\u4e00\u4e2a\u5355\u72ec\u7684\u7ade\u4ef7\u7b56\u7565\uff0c\u4f46\u73b0\u5728\u53ea\u80fd\u4f5c\u4e3a\u6700\u5927\u8f6c\u6362\u7b56\u7565\u4e2d\u7684\u4e00\u4e2a\u9009\u9879(\u70b9\u51fb\u8fd9\u91cc\u4e86\u89e3\u66f4\u591a)\u3002\u4f7f\u7528tCPA\uff0c\u60a8\u53ef\u4ee5\u8bbe\u7f6e\u6bcf\u4e2a\u64cd\u4f5c(\u8f6c\u6362)\u7684\u76ee\u6807\u6210\u672c\uff0c\u7136\u540e\u8c37\u6b4c\u8c03\u6574\u51fa\u4ef7\u4ee5\u5728\u8be5CPA\u4e0a\u751f\u6210\u5c3d\u53ef\u80fd\u591a\u7684\u8f6c\u6362\u3002\u5e7f\u544a\u5546\u80fd\u591f\u8bbe\u7f6e\u51fa\u4ef7\u7684\u6700\u4f4e\u548c\u6700\u9ad8\uff0c\u4ee5\u786e\u4fdd\u8c37\u6b4c\u4e0d\u4f1a\u901a\u8fc7\u4e0b\u9650\u6216\u4e0a\u9650\u6765\u8c03\u6574\u51fa\u4ef7\uff0c\u4f46\u53ea\u7528\u4e8e\u7ec4\u5408\u7ea7\u522b\u7684\u4f7f\u7528\u3002\u5982\u679c\u4f60\u7684\u76ee\u6807\u662f\u4e2a\u4eba\u6d3b\u52a8\uff0c\u8fd9\u4e9b\u51fa\u4ef7\u4e0a\u9650\u662f\u4e0d\u53ef\u7528\u7684\u3002\u76ee\u6807CPA\u7684\u6ce8\u610f\u4e8b\u9879\u5173\u4e8etCPA\u6295\u6807\u6709\u4e09\u4ef6\u4e8b\u8981\u6ce8\u610f\u3002<\/p>\n
t<\/p>\n
\u8f6c\u6362\u50cf\u6700\u5927\u8f6c\u6362\u548c\u6700\u5927\u8f6c\u6362\u503c\u4e00\u6837\uff0c\u76ee\u6807CPA\u7ade\u4ef7\u8981\u6c42\u5728\u60a8\u7684\u5e10\u6237\u4e2d\u542f\u7528\u8f6c\u6362\u8ddf\u8e2a\u3002\u6ca1\u6709\u5b83\uff0c\u8fd9\u79cd\u7ade\u4ef7\u7b56\u7565\u662f\u65e0\u7528\u7684\u2014\u2014\u5b83\u6c38\u8fdc\u4e0d\u4f1a\u77e5\u9053\u5b83\u662f\u5426\u63a8\u52a8\u4e86\u8f6c\u6362\u3002\u4f46\u8fd9\u8fd8\u4e0d\u662f\u5168\u90e8\u3002<\/p>\n
\u4ec5\u4ec5\u56e0\u4e3a\u60a8\u6253\u5f00\u4e86\u8f6c\u6362\u8ddf\u8e2a\u5e76\u4e0d\u610f\u5473\u7740\u60a8\u73b0\u5728\u5c31\u53ef\u4ee5\u5f00\u59cb\u6bd4\u8d5b\u4e86\u3002<\/p>\n
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7\u3002\u76ee\u6807\u7f57\u963f\u65af(\u7279\u7f57\u4e9a)<\/p>\n
\u76ee\u6807ROAS\u4e0e\u76ee\u6807CPA\u51e0\u4e4e\u76f8\u540c\uff0c\u4f46\u7528\u7684\u662f\u5e7f\u544a\u652f\u51fa\u56de\u62a5(ROAS)\u3002\u5c31\u50cftCPA\u5728\u6700\u5927\u8f6c\u6362\u4e0b\u91cd\u7ec4\u4e00\u6837\uff0ctROAS\u4e5f\u5728\u6700\u5927\u8f6c\u6362\u503c\u4e0b\u91cd\u7ec4(\u70b9\u51fb\u8fd9\u91cc\u4e86\u89e3\u66f4\u591a)\u3002\u6709\u4e86\u8fd9\u4e2a\u7b56\u7565\uff0c\u8c37\u6b4c\u5e7f\u544a\u5c06\u6839\u636e\u60a8\u7684\u5386\u53f2\u6570\u636e\u9884\u6d4b\u672a\u6765\u7684\u8f6c\u6362\u548c\u8f6c\u6362\u4ef7\u503c\u8868\u73b0\u8fdb\u5165\u62cd\u5356;\u7136\u540e\u5b9e\u65f6\u8c03\u6574\u51fa\u4ef7\uff0c\u4ee5\u6700\u5927\u5316\u8f6c\u6362\u4ef7\u503c\uff0c\u540c\u65f6\u52aa\u529b\u5b9e\u73b0\u60a8\u5728\u5e7f\u544a\u7ec4\u3001\u6d3b\u52a8\u6216\u6295\u8d44\u7ec4\u5408\u5c42\u9762\u8bbe\u7f6e\u7684ROAS\u76ee\u6807\u3002<\/p>\n<\/p>\n
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tCPA\u7684\u6240\u6709\u76f8\u540c\u7684\u6ce8\u610f\u4e8b\u9879\u90fd\u9002\u7528\u4e8etROAS\u3002\u786e\u4fdd\u4f60\u6709\u51c6\u786e\u7684\u8f6c\u6362\u8ddf\u8e2a\uff0c\u5305\u62ec\u8f6c\u6362\u503c\uff0c\u5e76\u786e\u4fdd\u4f60\u6700\u8fd1\u6709\u8db3\u591f\u7684\u8f6c\u6362\u6027\u80fd\u6765\u5229\u7528\u8fd9\u4e00\u7b56\u7565\u3002\u53e6\u5916\uff0c\u8981\u6ce8\u610f\u4e0d\u8981\u7acb\u5373\u5c06\u76ee\u6807ROAS\u8bbe\u7f6e\u4e3a\u4e00\u4e2a\u5177\u6709\u9650\u5236\u6027\u7684\u9ad8\u7ea7\u522b\u3002\u5f00\u59cb\u65f6\u8bbe\u5b9a\u7684\u76ee\u6807\u8981\u6bd4\u4f60\u6700\u8fd1\u7684\u4e1a\u7ee9\u7565\u4f4e\uff0c\u7136\u540e\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u6162\u6162\u63d0\u9ad8\u76ee\u6807\uff0c\u4ee5\u5b9e\u73b0\u66f4\u6709\u5229\u53ef\u56fe\u7684ROAS\u3002<\/p>\n
8\u3002\u76ee\u6807\u5370\u8c61\u4efd\u989d<\/p>\n
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9\u3002\u53ef\u89c6CPM (vCPM)\u662f\u6307\u6bcf\u5343\u6b21\u53ef\u89c1\u5370\u8c61\u7684\u6210\u672c\u3002\u6839\u636e\u8c37\u6b4c\uff0c\u5f5350%\u7684\u5e7f\u544a\u663e\u793a\u5728\u5c4f\u5e55\u4e0a1\u79d2\u6216\u66f4\u957f\u65f6\u95f4(\u663e\u793a\u5e7f\u544a)\uff0c2\u79d2\u6216\u66f4\u957f\u65f6\u95f4(\u89c6\u9891\u5e7f\u544a)\u65f6\uff0c\u5e7f\u544a\u88ab\u89c6\u4e3a\u53ef\u89c2\u770b\u7684\u3002<\/p>\n
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