{"id":349,"date":"2022-08-23T08:36:53","date_gmt":"2022-08-23T00:36:53","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=349"},"modified":"2022-08-23T08:36:53","modified_gmt":"2022-08-23T00:36:53","slug":"%e5%ae%a2%e6%88%b7%e6%9c%8d%e5%8a%a1%ef%bc%9a%e6%82%a8%e5%9c%a8%e6%bd%9c%e5%9c%a8%e5%ae%a2%e6%88%b7%e7%94%9f%e6%88%90%e7%ad%96%e7%95%a5%e4%b8%ad%e7%9a%84%e7%a7%98%e5%af%86%e6%ad%a6%e5%99%a8","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=349","title":{"rendered":"\u5ba2\u6237\u670d\u52a1\uff1a\u60a8\u5728\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u7b56\u7565\u4e2d\u7684\u79d8\u5bc6\u6b66\u5668"},"content":{"rendered":"<p><span>\u6f5c\u5728\u5ba2\u6237\u7684\u4ea7\u751f\u5df2\u6210\u4e3a\u5404\u79cd\u89c4\u6a21\u7684\u673a\u6784\u7684\u4e3b\u8981\u5173\u6ce8\u70b9\u3002\u5728\u4e00\u4e2a\u65e5\u76ca\u9971\u548c\u548c\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\uff0c\u5438\u5f15\u6d88\u8d39\u8005\u5bf9\u60a8\u4f01\u4e1a\u7684\u4ea7\u54c1\u6216\/\u548c\u670d\u52a1\u7684\u5174\u8da3\u5e76\u4e0d\u50cf\u8fc7\u53bb\u90a3\u4e48\u5bb9\u6613\u3002\u54c1\u724c\u63a8\u5e7f\u3001\u4e0e\u6f5c\u5728\u5ba2\u6237\u6c9f\u901a\u7684\u4e00\u81f4\u6027\u4ee5\u53ca\u6570\u5b57\u8425\u9500\u662f\u4e00\u4e9b\u6700\u5f3a\u5927\u7684<\/span><span>\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u7b56\u7565<\/span><span>\u3002<\/span><\/p>\n<p><span>\u5982\u4eca\uff0c\u54c1\u724c\u4e25\u91cd\u4f9d\u8d56\u4e92\u8054\u7f51\u6765\u8f6c\u5316\u6f5c\u5728\u5ba2\u6237\u5e76\u63a8\u52a8\u4ed6\u4eec\u8fdb\u5165\u9500\u552e\u6e20\u9053\u3002\u8425\u9500\u7b56\u7565\u5e08\u6b63\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u4f7f\u7528\u767b\u5f55\u9875\u9762\u3001\u535a\u5ba2\u3001\u8bba\u575b\u548c\u4ed8\u8d39\u5e7f\u544a\u3002\u4f46\u65e0\u8bba\u8425\u9500\u4ea7\u751f\u591a\u5c11\u6f5c\u5728\u5ba2\u6237\uff0c\u53ea\u6709\u5927\u7ea6 20% \u7684\u6f5c\u5728\u5ba2\u6237\u771f\u6b63\u8f6c\u5316\u4e3a\u5ba2\u6237\u3002<\/span><\/p>\n<p><span>\u8fd8\u6709\u4ec0\u4e48\u53ef\u4ee5\u505a\u7684\u5417\uff1f\u7b54\u6848\u5728\u4e8e\u4e0e\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u66f4\u6df1\u5c42\u6b21\u7684\u5173\u7cfb\u3002\u4e3a\u4e86\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\uff0c\u60a8\u5fc5\u987b\u5728\u5ba2\u6237\u670d\u52a1\u65b9\u9762\u8868\u73b0\u51fa\u8272\u3002\u4f46\u9996\u5148\uff0c\u8ba9\u6211\u4eec\u4e13\u6ce8\u4e8e<\/span><span>\u6539\u5584\u6f5c\u5728\u5ba2\u6237\u7684\u4ea7\u751f<\/span><span>\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"lwptoc lwptoc-autoWidth lwptoc-baseItems lwptoc-light lwptoc-notInherit\" data-smooth-scroll=\"0\" data-lwptoc-initialized=\"1\">\n<div class=\"lwptoc_i\">\n<div class=\"lwptoc_header\"><b class=\"lwptoc_title\"><span>\u5185\u5bb9<\/span><\/b><\/div>\n<div class=\"lwptoc_items lwptoc_items-visible\">\n<div class=\"lwptoc_itemWrap\">\n<div class=\"lwptoc_item\"><span class=\"lwptoc_item_label\"><span>\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u7b56\u7565\u7684\u56db\u5927\u652f\u67f1<\/span><\/span><\/div>\n<div class=\"lwptoc_item\"><span class=\"lwptoc_item_label\"><span>\u6539\u5584\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u7684 5 \u79cd\u65b9\u6cd5<\/span><\/span><\/p>\n<div class=\"lwptoc_itemWrap\">\n<div class=\"lwptoc_item\"><span class=\"lwptoc_item_label\"><span>1.\u901a\u8fc7\u535a\u5ba2\u8bc4\u8bba\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237<\/span><\/span><\/div>\n<div class=\"lwptoc_item\"><span class=\"lwptoc_item_label\"><span>2. \u5229\u7528\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237<\/span><\/span><\/div>\n<div class=\"lwptoc_item\"><span class=\"lwptoc_item_label\"><span>3. \u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u53c2\u4e0e\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237<\/span><\/span><\/div>\n<div class=\"lwptoc_item\"><span class=\"lwptoc_item_label\"><span>4. \u901a\u8fc7\u77e5\u8bc6\u5e93\u4ea7\u751f\u88ab\u52a8\u6f5c\u5728\u5ba2\u6237<\/span><\/span><\/div>\n<div class=\"lwptoc_item\"><span class=\"lwptoc_item_label\"><span>5. \u6539\u5584\u767b\u9646\u9875\u9762\u7684\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u548c\u7528\u6237\u4f53\u9a8c<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"lwptoc_item\"><span class=\"lwptoc_item_label\"><span>\u5ba2\u6237\u670d\u52a1\u5728\u8fd9\u4e00\u5207\u4e2d\u7684\u4e3b\u8981\u4f5c\u7528\u662f\u4ec0\u4e48\uff1f<\/span><\/span><\/div>\n<div class=\"lwptoc_item\"><span class=\"lwptoc_item_label\"><span>\u5305\u8d77\u6765<\/span><\/span><\/p>\n<div class=\"lwptoc_itemWrap\">\n<div class=\"lwptoc_item\"><span class=\"lwptoc_item_label\"><span>\u4ec0\u4e48\u662f\u9876\u7ea7\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u7b56\u7565\uff1f<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h2><span id=\"The_Four_Pillars_of_Lead_Generation_Strategies\"><span>\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u7b56\u7565\u7684\u56db\u5927\u652f\u67f1<\/span><\/span><\/h2>\n<p><span>\u6709\u6bd4\u6211\u4eec\u5728\u4efb\u4f55\u6587\u7ae0\u4e2d\u90fd\u53ef\u4ee5\u5bb9\u7eb3\u7684\u7b56\u7565\u66f4\u591a\u7684\u7b56\u7565\uff0c\u4f46\u5b83\u4eec\u90fd\u6709\u56db\u4e2a\u5171\u540c\u70b9\uff1a<\/span><\/p>\n<ul>\n<li><strong><span>\u6f5c\u5728\u5ba2\u6237\u6355\u83b7<\/span><\/strong><\/li>\n<\/ul>\n<p><span>\u5982\u679c\u60a8\u5e0c\u671b\u4eba\u4eec\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u505c\u7559\u8db3\u591f\u957f\u7684\u65f6\u95f4\u4ee5\u964d\u4f4e\u6f0f\u6597\uff0c\u60a8\u9700\u8981\u4f7f\u7528\u4e0e\u4ed6\u4eec\u548c\u4ed6\u4eec\u7684\u641c\u7d22\u76f8\u5173\u7684\u4fe1\u606f\u6765\u5438\u5f15\u4ed6\u4eec\u7684\u6ce8\u610f\u529b\u3002\u53ea\u6709\u8fd9\u6837\uff0c\u60a8\u624d\u6709\u66f4\u597d\u7684\u673a\u4f1a\u83b7\u5f97\u9886\u5148\u4f18\u52bf\u3002<\/span><\/p>\n<p><span>\u50cf\u201c\u5728\u8fd9\u91cc\u6ce8\u518c\u201d\u8fd9\u6837\u7684 CTA \u4e0d\u518d\u8d77\u4f5c\u7528\u4e86\u2014\u2014\u4eba\u4eec\u4e0d\u60f3\u6536\u5230\u4e0d\u5fc5\u8981\u7684\u5783\u573e\u90ae\u4ef6\u3002\u8fd9\u91cc\u7684\u7ecf\u9a8c\u6cd5\u5219\u662f\u5728\u4f60\u8981\u6c42\u4f60\u7684\u9886\u5bfc\u56de\u9988\u4e4b\u524d\u7ed9\u4e88\u4e00\u4e9b\u4e1c\u897f\u3002<\/span><\/p>\n<ul>\n<li><strong><span>\u94c5\u78c1\u94c1<\/span><\/strong><\/li>\n<\/ul>\n<p><span>\u65b0\u7684\u8425\u9500\u683c\u8a00\u662f\u4e3a\u6f5c\u5728\u5ba2\u6237\u7684\u641c\u7d22\u201c\u589e\u52a0\u66f4\u591a\u4ef7\u503c\u201d\u3002\u95ee\u9898\u662f\uff0c\u60a8\u53ef\u80fd\u4f1a\u53d1\u73b0\u4ea7\u751f\u6d41\u91cf\u548c\u6f5c\u5728\u5ba2\u6237\u4e4b\u95f4\u5b58\u5728\u5f88\u5927\u5dee\u8ddd\u3002\u5173\u95ed\u6b64\u5206\u533a\u7684\u4e00\u79cd\u65b9\u6cd5\u662f\u4e3a\u6f5c\u5728\u5ba2\u6237\u63d0\u4f9b<\/span><span>\u67d0\u79cd\u4ef7\u503c<\/span><span>\u2014\u2014\u4e00\u5757\u94c5\u78c1\u94c1\u3002<\/span><\/p>\n<p><span>\u8fd9\u53ef\u4ee5\u662f\u514d\u8d39\u6559\u7a0b\u3001<\/span><span>\u7f51\u7edc\u7814\u8ba8\u4f1a<\/span><span>\u3001\u7535\u5b50\u4e66\u6216\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u8bd5\u7528\u7248\u3002<\/span><\/p>\n<ul>\n<li><b><span>\u7740\u9646\u9875\u8f6c\u6362\u6280\u672f<\/span><\/b><\/li>\n<\/ul>\n<p><span>\u7740\u9646\u9875\u662f\u901a\u5e38\u5b58\u5728\u4e8e\u60a8\u7684\u4e3b\u8981\u7f51\u7ad9\u4e4b\u5916\u7684\u7f51\u7ad9\uff0c\u5b83\u4eec\u662f\u60a8\u7684\u5e7f\u544a\u5e94\u8be5\u5f15\u5bfc\u5230\u7684\u5730\u65b9\u3002<\/span><\/p>\n<p><span>\u4e00\u65b9\u9762\uff0c\u4e00\u4e2a\u597d\u7684\u767b\u9646\u9875\u9762\u53ef\u4ee5\u6355\u83b7\u6f5c\u5728\u5ba2\u6237\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u5b83\u53ef\u4ee5\u6e29\u6696\u90a3\u4e9b\u6b63\u5728\u5546\u4e1a\u7814\u7a76\u8fc7\u7a0b\u4e2d\u7684\u4eba\u3002<\/span><\/p>\n<ul>\n<li><b><span>\u9886\u5148\u8bc4\u5206<\/span><\/b><\/li>\n<\/ul>\n<p><span>\u8fd9\u57fa\u672c\u4e0a\u662f\u8425\u9500\u81ea\u52a8\u5316\u8f6f\u4ef6\u7684\u4f7f\u7528\u3002\u5b83\u5c06\u5e2e\u52a9\u60a8\u6309\u4f18\u5148\u7ea7\u7ec4\u7ec7\u6f5c\u5728\u5ba2\u6237\u2014\u2014\u4ed6\u4eec\u4e0e\u60a8\u7684\u5165\u7ad9\u8425\u9500\u7684\u53c2\u4e0e\u7a0b\u5ea6\u3002<\/span><\/p>\n<h2><span id=\"5_Ways_to_Improve_Lead_Generation\"><span>\u6539\u5584\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u7684 5 \u79cd\u65b9\u6cd5<\/span>\u00a0<\/span><\/h2>\n<p>&nbsp;<\/p>\n<h3><span id=\"1_Lead_Generation_via_Comments_on_Blogs\"><span>1.\u901a\u8fc7\u535a\u5ba2\u8bc4\u8bba\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237<\/span><\/span><\/h3>\n<p><span>\u60a8\u53ef\u80fd\u5df2\u7ecf\u77e5\u9053\u535a\u5ba2\u662f\u4efb\u4f55\u7f51\u7ad9\u7684\u91cd\u8981\u65b9\u9762\u3002\u6709\u7528\u548c\u6700\u65b0\u7684\u5185\u5bb9\u4f1a\u5438\u5f15\u66f4\u591a\u7684\u8bbf\u95ee\u8005\u3002\u6700\u540e\uff0c\u5b83\u4f1a\u589e\u52a0\u7f51\u7ad9\u6d41\u91cf\u3001\u5728\u9875\u9762\u4e0a\u82b1\u8d39\u7684\u65f6\u95f4\u4ee5\u53ca\u7f51\u7ad9\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u6392\u540d\u3002<\/span><\/p>\n<p><span>\u4f46\u662f\uff0c\u60a8\u8fd8\u53ef\u4ee5\u4f7f\u7528\u535a\u5ba2\u505a\u4e00\u4ef6\u4e8b\u2014\u2014\u9080\u8bf7\u8bfb\u8005\u5728\u6bcf\u7bc7\u6587\u7ae0\u4e4b\u540e\u7684\u8bc4\u8bba\u90e8\u5206\u63d0\u51fa\u95ee\u9898\u6216\u63a8\u8350\u4e00\u4e9b\u4e1c\u897f\u3002<\/span><span>\u5ba2\u6237\u652f\u6301<\/span><span>\u4ee3\u7406\u5728\u535a\u5ba2\u4e0a\u4fdd\u6301\u6d3b\u8dc3\u4f3c\u4e4e\u662f\u4e00\u9879\u201c\u8d85\u51fa\u60a8\u7684\u8212\u9002\u533a\u201d\u7684\u4efb\u52a1\uff0c\u4f46\u5b9e\u9645\u4e0a\u4e0e\u4f7f\u7528\u5b9e\u65f6\u804a\u5929\u4e0e\u5ba2\u6237\u804a\u5929\u5e76\u6ca1\u6709\u4ec0\u4e48\u4e0d\u540c\u3002<\/span><\/p>\n<p><span>\u4ee5\u53cb\u597d\u548c\u4e13\u4e1a\u7684\u8bed\u6c14\u64b0\u5199\u7684\u5185\u5bb9\u4e30\u5bcc\u7684\u6587\u7ae0\uff0c\u9f13\u52b1\u8bfb\u8005\u53c2\u4e0e\uff0c\u786e\u5b9e<\/span><span>\u4f1a\u4ea7\u751f\u66f4\u9ad8\u7684\u6f5c\u5728\u5ba2\u6237<\/span><span>\u3002\u8bfb\u8005\u7684\u8bc4\u8bba\u4e5f\u4e3a\u4e0b\u4e00\u7bc7\u6587\u7ae0\u63d0\u4f9b\u4e86\u601d\u8def\u3002<\/span><\/p>\n<p><span>\u5728\u652f\u6301\u4ee3\u7406\u56de\u7b54\u8bc4\u8bba\u90e8\u5206\u4e2d\u7684\u7ebf\u7a0b\u540e\uff0c\u8be5\u4e3b\u9898\u53ef\u7528\u4e8e\u7f16\u5199\u4e0b\u4e00\u7bc7\u5c06\u4ea7\u751f\u66f4\u591a\u6f5c\u5728\u5ba2\u6237\u7684\u6df1\u5165\u6587\u7ae0\u3002\u5199\u8fd9\u4e9b\u7684\u65f6\u5019\u522b\u5fd8\u4e86<\/span><span>\u6ce8\u610fSEO \u3002<\/span><span>\u901a\u8fc7\u8fd9\u6837\u505a\uff0c\u60a8\u5c06\u5728\u641c\u7d22\u67e5\u8be2\u4e2d\u83b7\u5f97\u66f4\u9ad8\u7684\u6392\u540d\u3002<\/span><\/p>\n<h3><span id=\"2_Leveraging_Email_Marketing_to_Generate_Leads\"><span>2. \u5229\u7528\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237<\/span><\/span><\/h3>\n<p><span>\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u5df2\u6210\u4e3a\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237\u7684\u8d8b\u52bf\u3002\u51e0\u4e4e\u6bcf\u4e2a\u5728\u7ebf\u4e1a\u52a1\u90fd\u4e25\u91cd\u4f9d\u8d56<\/span><span>\u6f5c\u5728\u5ba2\u6237\u751f\u6210<\/span><span>\u4f5c\u4e3a\u5176\u6838\u5fc3\u8425\u9500\u9053\u5fb7\u4e4b\u4e00\u3002\u5e02\u573a\u4e0a\u6709\u8bb8\u591a\u5de5\u5177\u53ef\u4ee5\u4e3a\u4f01\u4e1a\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237\u3002\u4ece Mailchimp \u53d1\u9001\u6ef4\u704c\u6d3b\u52a8\u5230<\/span><span>Mailbird<\/span><span>\u7ba1\u7406\u7535\u5b50\u90ae\u4ef6\u3001\u6f5c\u5728\u5ba2\u6237\u5730\u5740\u7b49\u7b49\uff0c\u53ef\u4ee5\u5f88\u5bb9\u6613\u5730\u8bf4\uff0c\u5728\u8fd9\u4e9b\u5de5\u5177\u7684\u5e2e\u52a9\u4e0b\uff0c\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u53d8\u5f97\u8f7b\u800c\u6613\u4e3e\u3002<\/span><\/p>\n<h4><span id=\"What_is_a_drip_email_campaign\"><span>\u4ec0\u4e48\u662f\u6ef4\u704c\u7535\u5b50\u90ae\u4ef6\u6d3b\u52a8\uff1f<\/span><\/span><\/h4>\n<p><span>\u6ef4\u704c\u7535\u5b50\u90ae\u4ef6\u6d3b\u52a8\u662f\u4e00\u7ec4\u5728\u7279\u5b9a\u65f6\u95f4\u7ebf\u5185\u81ea\u52a8\u53d1\u9001\u7684\u7535\u5b50\u90ae\u4ef6\u3002\u57fa\u672c\u4e0a\uff0c\u60a8\u662f\u5728\u6b63\u786e\u7684\u65f6\u95f4\u53d1\u9001\u6b63\u786e\u7684\u4fe1\u606f\uff0c\u63d0\u4f9b\u76f8\u5173\u7684\u5185\u5bb9\u3002\u4e0e\u65f6\u4e8b\u901a\u8baf\u76f8\u5173\u7684\u6ef4\u704c\u6d3b\u52a8\u7684\u4e00\u4e2a\u4f8b\u5b50\u662f\u4e00\u5c01\u6b22\u8fce\u7535\u5b50\u90ae\u4ef6\uff0c\u5176\u4e2d\u5305\u542b\u7acb\u5373\u6d4f\u89c8\u7684\u94fe\u63a5\uff08\u4ee5\u5e2e\u52a9\u8bfb\u8005\u719f\u6089\u60a8\u7684\u7f51\u7ad9\uff09\uff0c\u4ee5\u53ca\u51e0\u5929\u540e\u4e00\u5c01\u5305\u542b\u60a8\u6700\u53d7\u6b22\u8fce\u6216\u6700\u65b0\u5185\u5bb9\u7684\u8ffd\u8d76\u7535\u5b50\u90ae\u4ef6\u3002<\/span><\/p>\n<p><span>\u73b0\u5728\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5728\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316\u5de5\u5177\u7684\u5e2e\u52a9\u4e0b\uff0c\u901a\u8fc7\u53d1\u9001\u65f6\u4e8b\u901a\u8baf\u548c\u70b9\u6ef4\u6765\u6355\u6349\u6f5c\u5728\u5ba2\u6237\u3002Mailbird \u7b49\u7535\u5b50\u90ae\u4ef6\u7ba1\u7406\u5e94\u7528\u7a0b\u5e8f\u63d0\u4f9b\u4e86\u5217\u51fa\u8fd9\u4e9b\u5b9d\u8d35\u7684\u6f5c\u5728\u5ba2\u6237\u7ebf\u7d22\u3001\u7ba1\u7406\u6240\u6709\u7535\u5b50\u90ae\u4ef6\u5e76\u4fdd\u6301\u6d41\u7545\u7684\u6d41\u7a0b\u3002\u7b80\u800c\u8a00\u4e4b\uff0c\u4f01\u4e1a\u4e0d\u5fc5\u62c5\u5fc3\u592a\u591a\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u5de5\u5177\u5728\u5173\u6ce8\u6f5c\u5728\u5ba2\u6237\u7684\u540c\u65f6\u4f1a\u5904\u7406\u6280\u672f\u65b9\u9762\u7684\u95ee\u9898\u3002\u00a0\u00a0\u00a0<\/span><\/p>\n<h3><span id=\"3_Lead_Generation_via_Social_Media_Engagement\"><span>3. \u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u53c2\u4e0e\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237<\/span><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span>\u201c\u4e86\u89e3\u4e1a\u52a1\u7684\u6bcf\u4e00\u4e2a\u7ec6\u8282\u5c06\u51b3\u5b9a\u5176\u6210\u8d25\u3002\u60a8\u5fc5\u987b\u4e86\u89e3\u4f7f\u60a8\u7684\u4e1a\u52a1\u6210\u529f\u7684\u6bcf\u4e00\u4e2a\u6307\u6807\uff0c\u5e76\u524a\u51cf\u90a3\u4e9b\u65e0\u6cd5\u53d6\u5f97\u6210\u529f\u7684\u6307\u6807\uff0c\u201dSEO.it \u7684\u521b\u59cb\u4eba Greg Hayment \u8bf4\u3002<\/span><\/p>\n<p><span>\u793e\u4ea4\u5a92\u4f53\u65b9\u9762\u7c7b\u4f3c\u4e8e\u535a\u5ba2\u8bc4\u8bba\u3002\u5982\u679c\u5904\u7406\u5f97\u5f53\uff0c\u8fd9\u4e24\u8005\u90fd\u662f\u6f5c\u5728\u5ba2\u6237\u4ea7\u751f\u548c\u6f5c\u5728\u5ba2\u6237\u57f9\u80b2\u7684\u5b8c\u7f8e\u534f\u540c\u4f5c\u7528\u3002\u867d\u7136\u901a\u8fc7\u535a\u5ba2\u53d1\u5e03\u7684\u95ee\u9898\u53ef\u80fd\u4f1a\u53d7\u5230\u9650\u5236\uff0c\u4f46\u793e\u4ea4\u5a92\u4f53\u8d44\u6599\u7684\u6570\u91cf\u8981\u5927\u5f97\u591a\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u53ef\u4ee5\u5229\u7528\u793e\u4ea4\u5a92\u4f53\u8fdb\u884c\u6f5c\u5728\u5ba2\u6237\u57f9\u517b\u7684\u539f\u56e0\u3002<\/span><\/p>\n<p><span>\u670d\u52a1\u4e3b\u7ba1\u5e94\u81f3\u5c11\u6307\u5b9a\u4e00\u540d\u5ba2\u6237\u670d\u52a1\u90e8\u95e8\u7684<\/span><span>\u4eba\u5458<\/span><span>\u6765\u8ddf\u8e2a\u793e\u4ea4\u5a92\u4f53\u9875\u9762\u3002\u901a\u8fc7\u8be6\u7ec6\u56de\u7b54\u90a3\u91cc\u53d1\u5e03\u7684\u6bcf\u4e2a\u95ee\u9898\uff0c\u60a8\u5c06\u5411\u6d88\u8d39\u8005\u53d1\u9001\u5f3a\u6709\u529b\u7684\u4fe1\u606f\u3002\u4e0e\u60a8\u7684\u6d88\u8d39\u8005\u5efa\u7acb\u66f4\u7262\u56fa\u7684\u8054\u7cfb\u7684\u57fa\u7840\u662f\u8ba9\u4ed6\u4eec\u611f\u5230\u81ea\u5df1\u53d7\u5230\u5c0a\u91cd\uff0c\u5e76\u4e14\u4ed6\u4eec\u603b\u662f\u53ef\u4ee5\u8c08\u8bba\u4ed6\u4eec\u5173\u5fc3\u7684\u4efb\u4f55\u4e8b\u60c5\u3002<\/span><\/p>\n<p><span>\u4e3a\u4e86\u5145\u5206\u638c\u63e1\u793e\u4ea4\u5a92\u4f53\u7684\u6f5c\u529b\uff0c\u60a8\u5fc5\u987b\u4f7f\u7528\u5de5\u5177\u6765<\/span><span>\u8ddf\u8e2a\u793e\u4ea4\u5a92\u4f53\u6307\u6807<\/span><span>\u3002<\/span><\/p>\n<h3><span id=\"4_Passive_Lead_Generation_via_Knowledge_Base\"><span>4. \u901a\u8fc7\u77e5\u8bc6\u5e93\u4ea7\u751f\u88ab\u52a8\u6f5c\u5728\u5ba2\u6237<\/span><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span>\u4f7f\u7528<\/span><span>\u5916\u90e8\u77e5\u8bc6\u5e93<\/span><span>\u6765\u589e\u5f3a\u76ee\u6807\u53d7\u4f17\u7684\u80fd\u529b\u662f\u4e00\u79cd\u4ee4\u4eba\u96be\u4ee5\u7f6e\u4fe1\u7684\u88ab\u52a8\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u65b9\u5f0f\u3002\u5f53\u60a8\u5728\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u3001\u6807\u9898\u3001\u7b80\u6d01\u548c\u53ef\u64cd\u4f5c\u7684\u5185\u5bb9\u4ee5\u53ca\u6e05\u6670\u7684\u7c7b\u522b\u65b9\u9762\u62e5\u6709\u7f16\u5199\u826f\u597d\u7684\u77e5\u8bc6\u5e93\u6587\u7ae0\u65f6\uff0c\u5f53\u6709\u4eba\u5728\u7ebf\u5bfb\u6c42\u5e2e\u52a9\u65f6\uff0c\u60a8\u7684\u6587\u7ae0\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u673a\u4f1a\u5c31\u4f1a\u5927\u5927\u589e\u52a0\u3002<\/span><\/p>\n<p><span>\u60a8\u7684\u77e5\u8bc6\u5e93\u4e0d\u4ec5\u53ef\u4f9b\u60a8\u7684\u5ba2\u6237\u4f7f\u7528\uff0c\u5e2e\u52a9\u4ed6\u4eec\u6709\u6548\u5730\u89e3\u51b3\u95ee\u9898\uff0c\u800c\u4e14\u8fd8\u5c06\u4e3a\u60a8\u7684\u7f51\u7ad9\u5438\u5f15\u6709\u4ef7\u503c\u7684\u6f5c\u5728\u5ba2\u6237\u3002<\/span><span>\u5982\u679c\u60a8\u60f3\u901a\u8fc7\u77e5\u8bc6\u5e93<\/span><span>\u8fdb\u4e00\u6b65\u589e\u52a0\u6f5c\u5728\u5ba2\u6237\uff0c\u8bf7\u786e\u4fdd\u5728\u6bcf\u4e2a\u9875\u9762\u4e0a\u4e3a\u7528\u6237\u63d0\u4f9b\u6613\u4e8e\u8bbf\u95ee\u7684\u5e2e\u52a9\u4e2d\u5fc3\u4fe1\u606f\uff0c\u4ee5\u4fbf\u4ed6\u4eec\u5728\u9700\u8981\u65f6\u53ef\u4ee5\u5bfb\u6c42\u8fdb\u4e00\u6b65\u7684\u5e2e\u52a9\u3002<\/span><\/p>\n<h3><span id=\"5_Improving_Lead_Generation_and_User_Experience_on_Landing_Pages\"><span>5. \u6539\u5584<\/span><span>\u767b\u9646\u9875\u9762\u7684\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u548c\u7528\u6237\u4f53\u9a8c<\/span><\/span><\/h3>\n<p><span>\u7740\u9646\u9875<\/span><span>\u662f\u60a8\u7f51\u7ad9\u4e2d\u6700\u5177\u6f5c\u5728\u5ba2\u6237\u6355\u83b7\u6f5c\u529b\u7684\u90e8\u5206\u3002<\/span><span>\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u5b83\u7684\u8bbe\u8ba1\u548c\u4f18\u5316\u81f3\u5173\u91cd\u8981\u3002\u767b\u9646\u9875\u9762\u901a\u5e38\u7528\u4e8e\u63a8\u5e7f\u5355\u4e2a\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u56e0\u6b64\uff0c\u5b83\u7684\u7b80\u7ea6\u8bbe\u8ba1\u5e76\u4e0d\u8ba9\u6211\u4eec\u611f\u5230\u60ca\u8bb6\u3002\u5728\u70b9\u51fb\u53f7\u53ec\u6027\u7528\u8bed\u4e4b\u524d\uff0c\u767b\u9646\u9875\u9762\u4e0a\u7684\u5143\u7d20\u5e94\u63d0\u4f9b\u8bbf\u95ee\u8005\u53ef\u80fd\u611f\u5174\u8da3\u7684\u4efb\u4f55\u4fe1\u606f\u3002<\/span><\/p>\n<p data-pm-slice=\"1 1 []\"><span>\u5982\u679c\u60a8\u60f3\u5168\u9762\u8986\u76d6\u5e76\u786e\u4fdd\u8bbf\u5ba2\u4e0d\u4f1a\u56e0\u4e3a\u5bf9\u67d0\u4e8b\u4e0d\u6e05\u695a\u800c\u79bb\u5f00\uff0c\u8bf7\u8f93\u5165\u201c\u9700\u8981\u66f4\u591a\u4fe1\u606f\uff1f\u201d\u00a0\u6216\u9875\u9762\u4e0a\u7684\u201c\u53d6\u5f97\u8054\u7cfb\u201d\u5143\u7d20\u4ee5\u53ca\u547c\u53eb\u4e2d\u5fc3\u8054\u7cfb\u4fe1\u606f\u3002\u56e0\u6b64\uff0c\u60a8\u7684\u00a0<\/span><span>\u8054\u7edc\u4e2d\u5fc3<\/span><span>\u00a0\u53ef\u4ee5\u4e3a\u60a8\u7684\u8bbf\u5ba2\u63d0\u4f9b\u5373\u65f6\u5e2e\u52a9\u3002\u00a0<\/span><\/p>\n<p data-pm-slice=\"1 1 []\"><span>\u8fd1\u5e74\u6765\uff0c<\/span><span>\u89c6\u9891<\/span><span>\u5185\u5bb9\u7684\u53d7\u6b22\u8fce\u7a0b\u5ea6\u7a33\u6b65\u4e0a\u5347\uff0c\u96be\u602a\u8d8a\u6765\u8d8a\u591a\u7684\u767b\u9646\u9875\u9762\u73b0\u5728\u5305\u542b\u67d0\u79cd\u5f62\u5f0f\u7684\u89c6\u9891\u3002\u4f46\u662f\uff0c\u8bf7\u8bb0\u4f4f\uff0c\u9875\u9762\u52a0\u8f7d\u901f\u5ea6\u4ecd\u7136\u662f\u4e00\u4e2a\u5173\u952e\u56e0\u7d20\uff0c\u56e0\u6b64\u60a8\u53ef\u80fd\u9700\u8981\u8003\u8651\u4f7f\u7528<\/span><span>\u5185\u5bb9\u4ea4\u4ed8\u7f51\u7edc (CDN) \u8f6f\u4ef6<\/span><span>\u3002<\/span><\/p>\n<p><span>\u4e3a\u4e86\u8fdb\u4e00\u6b65\u589e\u52a0\u6f5c\u5728\u5ba2\u6237\u7684\u4ea7\u751f\uff0c\u60a8\u53ef\u4ee5\u5728\u767b\u5f55\u9875\u9762\u4e0a\u5b9e\u65bd<\/span><span>\u5b9e\u65f6\u804a\u5929\u8f6f\u4ef6\u6216\u670d\u52a1\u3002<\/span><span>Forrester \u7684\u4e00\u9879\u7814\u7a76\u58f0\u79f0\uff0c<\/span><span>44% \u7684\u5728\u7ebf\u6d88\u8d39\u8005<\/span><span>\u8ba4\u4e3a\uff0c\u5728\u5728\u7ebf\u8d2d\u4e70\u8fc7\u7a0b\u4e2d\u7531\u771f\u4eba\u56de\u7b54\u95ee\u9898\u662f\u7f51\u7ad9\u53ef\u4ee5\u63d0\u4f9b\u7684\u5173\u952e\u529f\u80fd\u4e4b\u4e00\u3002<\/span><\/p>\n<h2><span id=\"What_Is_the_Main_Role_of_Customer_Service_in_All_This\"><span>\u5ba2\u6237\u670d\u52a1<\/span><span>\u5728\u8fd9\u4e00\u5207\u4e2d\u7684\u4e3b\u8981\u4f5c\u7528\u662f\u4ec0\u4e48\uff1f<\/span><\/span><\/h2>\n<p><span>\u5ba2\u6237\u670d\u52a1\u662f\u60a8\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237\u7684\u79d8\u5bc6\u6b66\u5668\u3002<\/span><\/p>\n<p><span>\u65e0\u8bba\u60a8\u63d0\u4f9b\u4ec0\u4e48\uff0c\u9884\u6d4b\u4eba\u4eec\u4f1a\u559c\u6b22\u5b83\u4ee5\u5c1d\u8bd5\u60a8\u7684\u670d\u52a1\uff0c\u8fd8\u662f\u60a8\u6b63\u5728\u901a\u8fc7\u77e5\u8bc6\u5e93\u5bfb\u627e\u6f5c\u5728\u5ba2\u6237\uff0c\u60a8\u9700\u8981\u4e00\u79cd\u6216\u53e6\u4e00\u79cd\u65b9\u5f0f\u662f\u6c9f\u901a\u3002\u6c9f\u901a\u4e0d\u4ec5\u662f\u83b7\u5f97\u6f5c\u5728\u5ba2\u6237\u7684\u5173\u952e\uff0c\u4e5f\u662f\u57f9\u517b\u4ed6\u4eec\u7684\u5173\u952e\u3002<\/span><\/p>\n<p><span>\u8bb8\u591a<\/span><span>\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u7b56\u7565<\/span><span>\u90fd\u5931\u8d25\u4e86\uff0c\u56e0\u4e3a\u65e0\u8bba\u60a8\u83b7\u5f97\u591a\u5c11\u6f5c\u5728\u5ba2\u6237\uff0c\u60a8\u6700\u91cd\u89c6\u7684\u662f\u60a8\u53ef\u4ee5\u8d62\u5f97\u7684\u6f5c\u5728\u5ba2\u6237\u3002\u5982\u679c\u53ea\u6709\u4e00\u4e2a\u4eba\u6700\u7ec8\u5411\u60a8\u8d2d\u4e70\uff0c\u90a3\u4e48\u62e5\u6709 100 \u6761\u6f5c\u5728\u5ba2\u6237\u662f\u6ca1\u6709\u610f\u4e49\u7684\u3002<\/span><\/p>\n<p><span>\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u826f\u597d\u7684\u5ba2\u6237\u670d\u52a1\u5f88\u91cd\u8981\u3002\u5b83\u6709\u52a9\u4e8e<\/span><span>\u5efa\u7acb\u5173\u7cfb<\/span><span>\u5e76\u5c06\u6f5c\u5728\u5ba2\u6237\u57f9\u517b\u6210\u5fe0\u8bda\u7684\u5ba2\u6237\u3002<\/span><\/p>\n<h2><span id=\"Wrap_Up\"><span>\u5305\u8d77\u6765<\/span><\/span><\/h2>\n<p><span>\u5982\u60a8\u6240\u89c1\uff0c\u5ba2\u6237\u670d\u52a1\u662f\u60a8\u5176\u4ed6\u65e8\u5728\u589e\u52a0\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u7684\u8425\u9500\u7b56\u7565\u7684\u5b9d\u8d35\u76df\u53cb\u3002\u5b83\u5728\u6f5c\u5728\u5ba2\u6237\u57f9\u80b2\u65b9\u9762\u53d1\u6325\u7740\u5de8\u5927\u4f5c\u7528\uff0c\u8fd9\u53cd\u8fc7\u6765\u53c8\u4fc3\u8fdb\u4e86\u6f5c\u5728\u5ba2\u6237\u4ece\u8425\u9500\u6f0f\u6597\u5230\u9500\u552e\u7684\u8f6c\u53d8\u3002<\/span><\/p>\n<p><span>\u7531\u4e8e\u6211\u4eec\u6b63\u5904\u4e8e\u4ee5<\/span><span>\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684<\/span><span>\u65f6\u4ee3\u7684\u5f00\u7aef\uff0c\u6211\u4eec\u53ef\u4ee5\u6709\u628a\u63e1\u5730\u5047\u8bbe\uff0c\u672a\u6765\u5ba2\u6237\u670d\u52a1\u5c06\u626e\u6f14\u66f4\u91cd\u8981\u7684\u89d2\u8272\u3002\u901a\u8fc7\u9605\u8bfb\u5176\u4ed6\u6709\u5173\u5982\u4f55\u4f7f\u60a8\u7684\u5ba2\u6237\u670d\u52a1\u66f4\u6709\u6548\u4ee5\u4ea7\u751f\u548c\u57f9\u517b\u66f4\u591a\u6f5c\u5728\u5ba2\u6237\u7684\u76f8\u5173\u8d44\u6e90\uff0c\u8bf7\u968f\u610f\u6269\u5c55\u60a8\u7684\u77e5\u8bc6\u3002<\/span><\/p>\n<h3><span id=\"What_are_the_top_lead_generation_strategies\"><span>\u4ec0\u4e48\u662f\u9876\u7ea7\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u7b56\u7565\uff1f<\/span><\/span><\/h3>\n<p><span>\u7efc\u4e0a\u6240\u8ff0\uff0c\u4ee5\u4e0b\u662f\u6587\u7ae0\u4e2d\u63d0\u5230\u7684\u7b56\u7565\uff1a<\/span><\/p>\n<ul>\n<li><span>\u5728\u60a8\u535a\u5ba2\u7684\u8bc4\u8bba\u90e8\u5206\u4e0e\u8bfb\u8005\u4e92\u52a8\u3002<\/span><\/li>\n<li><span>\u5411\u535a\u5ba2\u8bfb\u8005\u5bfb\u6c42\u5efa\u8bae\uff0c\u5e76\u5c06\u5176\u7528\u4f5c\u672a\u6765\u6587\u7ae0\u7684\u521b\u610f\u3002<\/span><\/li>\n<li><span>\u4f7f\u7528 Mailchimp \u6216<\/span><span>Mailchimp \u66ff\u4ee3\u54c1<\/span><span>\u8fdb\u884c\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u3002<\/span><\/li>\n<li><span>\u4f7f\u7528 Mailbird 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