{"id":4297,"date":"2024-09-16T02:02:43","date_gmt":"2024-09-15T18:02:43","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4297"},"modified":"2024-09-16T02:05:23","modified_gmt":"2024-09-15T18:05:23","slug":"linkedin-%e5%86%85%e5%ae%b9%e8%90%a5%e9%94%80%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4297","title":{"rendered":"LinkedIn \u5185\u5bb9\u8425\u9500\u6307\u5357"},"content":{"rendered":"<h1><\/h1>\n<h2 class=\"subhead\"><span>\u60f3\u8981\u5728 LinkedIn \u4e0a\u5438\u5f15\u548c\u57f9\u517b\u53d7\u4f17\uff1f\u4ee5\u4e0b\u662f\u6784\u5efa LinkedIn \u5185\u5bb9\u7b56\u7565\u7684\u4e03\u4e2a\u6b65\u9aa4\u3002<\/span><\/h2>\n<div id=\"st-1\">\n<div class=\"st-btn st-last st-custom-button\" data-network=\"searchbot\" data-bs-toggle=\"modal\" data-bs-target=\"#SearchBotModal\"><\/div>\n<\/div>\n<div class=\"body-content pt-3\">\n<div class=\"bialty-container\">\n<p><span>\u60a8\u8ba4\u4e3a LinkedIn \u4ec5\u7528\u4e8e\u5546\u4e1a\u4ea4\u6d41\u548c\u6c42\u804c\u5417\uff1f<\/span><\/p>\n<p><span>\u518d\u60f3\u60f3\u3002<\/span><\/p>\n<p><span>\u6beb\u65e0\u7591\u95ee\uff0c\u8be5\u5e73\u53f0\u662f\u5b9e\u73b0\u4e0a\u8ff0\u4e24\u70b9\u7684\u7edd\u4f73\u76ee\u7684\u5730\uff0c\u4f46\u5b83\u4e5f\u662f\u96c6\u4e2d\u81f3\u5c11\u90e8\u5206<\/span><strong><span>\u5185\u5bb9\u8425\u9500\u5de5\u4f5c<\/span><\/strong><span>\u7684\u660e\u667a\u4e4b\u9009\u3002<\/span><\/p>\n<p><span>\u539f\u56e0\u4f55\u5728\uff1fLinkedIn \u7684\u53d7\u4f17\u6bd4\u4f60\u60f3\u8c61\u7684\u8981\u5e7f\u6cdb\uff0c\u4ec5\u5728\u7f8e\u56fd\u5c31\u6709<\/span><span>6680 \u4e07<\/span><span>\u6708\u6d3b\u8dc3\u7528\u6237\uff0c\u5168\u7403\u603b\u7528\u6237\u00a0\u91cf\u8fbe\u5230<\/span><strong><span>8.496 \u4ebf\u3002<\/span><\/strong><\/p>\n<p><span>\u5f53\u7136\uff0c\u8fd9\u5305\u62ec\u4e13\u4e1a\u4eba\u58eb\uff0c\u4f46\u4e5f\u5305\u62ec\u5168\u7403 18 \u5c81\u53ca\u4ee5\u4e0a\u4eba\u7fa4\u7684<\/span><span>14.6%<\/span><span>\u3002LinkedIn \u6700\u5927\u7684\u53d7\u4f17\u662f 25 \u81f3 34 \u5c81\u7684\u4eba\uff0c\u4ed6\u4eec\u5360\u8be5\u5e73\u53f0\u7528\u6237\u7684<\/span><span>\u8fd1 60% \u3002<\/span><\/p>\n<p><span>\u8fd9\u610f\u5473\u7740\u60a8\u7684\u53d7\u4f17\u5f88\u6709\u53ef\u80fd\u6b63\u5728\u4f7f\u7528 LinkedIn\uff0c\u5e76\u4e14\u60a8\u53ef\u4ee5\u901a\u8fc7\u53ef\u9760\u7684\u5185\u5bb9\u8425\u9500\u63a5\u89e6\u5e76\u57f9\u517b\u4ed6\u4eec\u3002<\/span><\/p>\n<p><span>\u60a8\u53ef\u80fd\u8fd8\u8bb0\u5f97\uff0c<\/span><span>\u5185\u5bb9\u8425\u9500<\/span><span>\u662f\u5173\u4e8e\u89c4\u5212\u3001\u521b\u5efa\u548c\u53d1\u5e03\u6709\u7528\u3001\u76f8\u5173\u3001\u6709\u4ef7\u503c\u7684\u5185\u5bb9\uff0c\u4ee5\u5438\u5f15\u7279\u5b9a\u53d7\u4f17\u5e76\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u57f9\u517b\u4ed6\u4eec\u7684\u4fe1\u4efb\u3002\u00a0<\/span><\/p>\n<p><span>\u6700\u7ec8\uff0c\u8fd9\u79cd\u4fe1\u4efb\u4f1a\u8f6c\u5316\u4e3a\u6709\u5229\u53ef\u56fe\u7684\u884c\u4e3a\uff1a\u6ce8\u518c\u3001\u4e0b\u8f7d\u3001\u9009\u62e9\u52a0\u5165\u548c\u9500\u552e\u3002\u00a0\u00a0<\/span><\/p>\n<p><span>\u8ba9\u6211\u4eec\u8fdb\u4e00\u6b65\u63a2\u8ba8\u8fd9\u4e00\u70b9\u3002<\/span><\/p>\n<p><span>\u5728\u672c\u6307\u5357\u4e2d\uff0c\u60a8\u5c06\u4e86\u89e3\u5982\u4f55\u8bbe\u7f6e\u60a8\u7684 LinkedIn \u5185\u5bb9\u8425\u9500\u7b56\u7565\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-why-do-content-marketing-on-linkedin-4-big-benefits\" class=\"wp-block-heading\"><span>\u4e3a\u4ec0\u4e48\u8981\u5728 LinkedIn \u4e0a\u8fdb\u884c\u5185\u5bb9\u8425\u9500\uff1f4 \u5927\u597d\u5904<\/span><\/h2>\n<p><span>\u6211\u59cb\u7ec8\u5efa\u8bae\u9996\u5148\u5173\u6ce8\u60a8\u7684\u7f51\u7ad9\u8fdb\u884c<\/span><span>\u5185\u5bb9\u8425\u9500<\/span><span>\uff0c\u4f46 LinkedIn \u53ef\u80fd\u662f\u503c\u5f97\u5173\u6ce8\u7684\u4fa7\u6e20\u9053\u3002<\/span><\/p>\n<p><span>\u539f\u56e0\u5982\u4e0b\u3002<\/span><\/p>\n<h3 id=\"h-reach-more-of-your-audience\" class=\"wp-block-heading\"><span>\u5438\u5f15\u66f4\u591a\u53d7\u4f17<\/span><\/h3>\n<p><span>\u901a\u8fc7\u5728 LinkedIn \u4e0a\u53d1\u5e03\u5185\u5bb9\uff0c\u60a8\u6709\u53ef\u80fd\u63a5\u89e6\u5230\u66f4\u5e7f\u6cdb\u7684\u53d7\u4f17\u3002<\/span><\/p>\n<p><span>\u6b63\u5982\u6211\u4eec\u6240\u8bf4\uff0cLinkedIn \u62e5\u6709\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u7528\u6237\u7fa4\uff0c\u5168\u7403\u7528\u6237\u6570\u91cf\u63a5\u8fd1 10 \u4ebf\u3002\u5229\u7528\u8fd9\u4e00\u8986\u76d6\u8303\u56f4\u662f\u8d85\u8d8a\u4e3b\u8981\u81ea\u7136\u6d41\u91cf\u9a71\u52a8\u56e0\u7d20\uff08\u5373\u641c\u7d22\u5f15\u64ce\u548c Facebook \u6216 Instagram \u7b49\u4e3b\u8981\u793e\u4ea4\u7f51\u7edc\uff09\u627e\u5230\u66f4\u591a\u9700\u8981\u60a8\u7684\u4eba\u7684\u597d\u65b9\u6cd5\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-389478\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/linkedin-stats-800x384.png.webp\" alt=\"LinkedIn \u7edf\u8ba1\u6570\u636e\" width=\"800\" height=\"384\" \/><figcaption><span>\u6765\u6e90\uff1a<\/span><span>B2B \u8425\u9500\u4eba\u5458\u4e3a\u4f55\u9009\u62e9 LinkedIn \u4f5c\u4e3a\u8425\u9500\u5e73\u53f0<\/span><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"h-build-your-network\" class=\"wp-block-heading\"><span>\u5efa\u7acb\u4f60\u7684\u7f51\u7edc<\/span><\/h3>\n<p><span>LinkedIn \u9664\u4e86\u62e5\u6709\u5e7f\u6cdb\u7684\u7528\u6237\u7fa4\u4e4b\u5916\uff0c\u8fd8\u662f\u60a8\u6240\u5728\u884c\u4e1a\u4e13\u4e1a\u4eba\u58eb\u7684\u793e\u4ea4\u5927\u672c\u8425\u3002<\/span><\/p>\n<p><span>6500 \u4e07\u51b3\u7b56\u8005\u548c<\/span><span>6100 \u4e07<\/span><span>\u9ad8\u7ea7\u5f71\u54cd\u8005\u4f7f\u7528\u8be5\u5e73\u53f0\u2014\u2014\u6362\u53e5\u8bdd\u8bf4\uff0c\u4ed6\u4eec\u662f\u65e0\u6570\u4f01\u4e1a\u7684\u51b3\u7b56\u8005\u3002<\/span><\/p>\n<p><span>\u8fd9\u610f\u5473\u7740\u5728\u8fd9\u91cc\u53d1\u5e03\u4e00\u81f4\u7684\u5185\u5bb9\u5c06\u5438\u5f15\u66f4\u591a\u7684\u89c2\u4f17\u3002<\/span><\/p>\n<p><span>\u60a8\u53ef\u4ee5\u5438\u5f15\u90a3\u4e9b\u53ef\u80fd\u6b63\u5728\u5efa\u7acb\u4eba\u8109\u5e76\u5bfb\u627e\u5408\u4f5c\u673a\u4f1a\u7684\u540c\u884c\u548c\u540c\u4e8b\u7684\u6ce8\u610f\u2014\u2014\u8003\u8651\u5ba2\u5ea7\u53d1\u5e16\u3001\u6f14\u8bb2\u3001\u91c7\u8bbf\u7b49\uff0c\u8fd9\u4e9b\u90fd\u4f1a\u8fdb\u4e00\u6b65\u5c06\u60a8\u7684\u540d\u5b57\u4f20\u64ad\u7ed9\u65b0\u7684\u53d7\u4f17\u3002<\/span><\/p>\n<p><span>\u4e0e\u8fd9\u4e9b\u4eba\u5efa\u7acb\u6f5c\u5728\u7684\u5408\u4f5c\u5173\u7cfb\u53ef\u80fd\u4f1a\u4e92\u60e0\u4e92\u5229\uff0c\u7279\u522b\u662f\u5f53\u4f60\u4eec\u7684\u53d7\u4f17\u91cd\u53e0\u65f6\u3002<\/span><\/p>\n<h3 id=\"h-drive-traffic-back-to-your-website\" class=\"wp-block-heading\"><span>\u5c06\u6d41\u91cf\u5f15\u56de\u60a8\u7684\u7f51\u7ad9<\/span><\/h3>\n<p><span>LinkedIn \u662f\u5206\u4eab\u535a\u5ba2\u5185\u5bb9\u7684\u6700\u4f73\u573a\u6240\uff0c\u5b83\u53ef\u4ee5\u4e3a\u60a8\u7684\u7f51\u7ad9\u5e26\u6765\u6d41\u91cf\u3002<\/span><\/p>\n<p><span>\u5728 LinkedIn \u4e0a\u4fdd\u6301\u4e00\u81f4\u3001\u6709\u4ef7\u503c\u7684\u5b58\u5728\u4e5f\u5c06\u57f9\u517b\u60a8\u7684\u53d7\u4f17\u5e76\u5efa\u7acb\u4ed6\u4eec\u7684\u4fe1\u4efb\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u5c06\u4f7f\u4ed6\u4eec\u66f4\u6709\u53ef\u80fd\u70b9\u51fb\u60a8\u5206\u4eab\u7684\u94fe\u63a5\uff0c\u4e0e\u60a8\u7684\u5176\u4ed6\u5185\u5bb9\u8fdb\u884c\u4e92\u52a8\uff0c\u751a\u81f3\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u6ce8\u518c\u6216\u76f4\u63a5\u8d2d\u4e70\u60a8\u7684\u4ea7\u54c1\/\u670d\u52a1\u8fdb\u884c\u8f6c\u5316\u3002<\/span><\/p>\n<h3 id=\"h-keep-up-with-your-competition\" class=\"wp-block-heading\"><span>\u8ddf\u4e0a\u7ade\u4e89\u6b65\u4f10<\/span><\/h3>\n<p><span>\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u662f\u5426\u4f7f\u7528 LinkedIn \u8fdb\u884c\u8425\u9500\uff1f<\/span><\/p>\n<p><span>\u6700\u6709\u53ef\u80fd\u300296\u00a0<\/span><span>% \u7684 B2B \u8425\u9500\u4eba\u5458<\/span><span>\u4f7f\u7528 LinkedIn \u5206\u53d1\u5185\u5bb9\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u6ca1\u6709 LinkedIn \u5e10\u6237\uff0c\u60a8\u53ef\u80fd\u4f1a\u9519\u5931\u63a5\u89e6\u5b9d\u8d35\u53d7\u4f17\u7684\u673a\u4f1a \u2014 \u2014 \u800c\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u5219\u4f1a\u62a2\u8d70\u8fd9\u4e9b\u53d7\u4f17\u3002<\/span><\/p>\n<h2 id=\"h-content-marketing-for-linkedin-how-to-build-your-strategy\" class=\"wp-block-heading\"><span>LinkedIn \u7684\u5185\u5bb9\u8425\u9500\uff1a\u5982\u4f55\u5236\u5b9a\u7b56\u7565<\/span><\/h2>\n<p><span>\u8981\u60f3\u5728 LinkedIn \u4e0a\u770b\u5230\u5305\u542b\u5185\u5bb9\u7684\u7ed3\u679c\uff0c\u4f60\u9700\u8981\u505a\u7684\u4e0d\u4ec5\u4ec5\u662f\u4fdd\u6301\u5728\u90a3\u91cc\u7684\u5b58\u5728\u3002<\/span><\/p>\n<p><span>\u76f8\u53cd\uff0c\u60a8\u9700\u8981\u6295\u8d44 LinkedIn \u5185\u5bb9\u8425\u9500\u7b56\u7565\uff0c\u5176\u4e2d\u5305\u62ec\u8bbe\u5b9a\u76ee\u6807\u3001\u9488\u5bf9\u7279\u5b9a\u53d7\u4f17\u4ee5\u53ca\u667a\u80fd\u5185\u5bb9\u521b\u5efa\/\u5206\u53d1\u3002<\/span><\/p>\n<p><span>\u6b64\u7b56\u7565\u5e94\u76f4\u63a5\u4e0e\u60a8\u7684\u7f51\u7ad9\u548c\u535a\u5ba2\u5185\u5bb9\u7b56\u7565\u76f8\u7ed3\u5408\uff0c\u56e0\u4e3a\u5b83\u4eec\u53ef\u4ee5\u4e14\u5e94\u8be5\u534f\u540c\u5de5\u4f5c\u3002\uff08\u4f8b\u5982\uff0c\u6b63\u5982\u6211\u4eec\u6240\u63d0\u5230\u7684\uff0c\u5728 LinkedIn \u4e0a\u5206\u4eab\u60a8\u7684\u535a\u5ba2\u5185\u5bb9\u6709\u52a9\u4e8e\u5c06\u6d41\u91cf\u5f15\u56de\u60a8\u7684\u7f51\u7ad9\u3002\uff09<\/span><\/p>\n<p><span>\u4e3a\u4e86\u83b7\u5f97\u6700\u4f73\u6548\u679c\uff0c\u8bf7\u5236\u5b9a\u5e76\u8bb0\u5f55\u60a8\u7684\u7b56\u7565\u5e76\u4fdd\u6301\u4e00\u81f4\u3002\u65b9\u6cd5\u5982\u4e0b\u3002<\/span><\/p>\n<h3 id=\"h-1-set-goals-for-your-linkedin-content-marketing\" class=\"wp-block-heading\"><span>1. \u4e3a\u4f60\u7684 LinkedIn \u5185\u5bb9\u8425\u9500\u8bbe\u5b9a\u76ee\u6807<\/span><\/h3>\n<p><span>\u6bcf\u4e00\u4efd\u5185\u5bb9\u8425\u9500\u7b56\u7565\u6307\u5357\u90fd\u4ee5<\/span><span>\u76ee\u6807<\/span><span>\u5f00\u59cb\uff08\u6216\u5e94\u8be5\u5982\u6b64\uff09\u3002\u539f\u56e0\u5982\u4e0b\uff1a<\/span><\/p>\n<ul>\n<li><span>\u8bbe\u5b9a\u76ee\u6807\u53ef\u4ee5\u8ba9\u4f60\u8425\u9500\u6d3b\u52a8\u6709\u76ee\u7684\u548c\u76ee\u7684\u5730\u3002<\/span><\/li>\n<li><span>\u60a8\u4e0d\u4f1a\u518d\u6beb\u65e0\u65b9\u5411\u5730\u8fdb\u884c\u4e3a\u4e86\u8425\u9500\u800c\u8425\u9500\uff0c\u800c\u662f\u4f1a\u79ef\u6781\u52aa\u529b\u5730\u8ba9\u60a8\u7684\u54c1\u724c\u671d\u7740\u7279\u5b9a\u7684\u76ee\u6807\u53d1\u5c55\u3002<\/span><\/li>\n<li><span>\u8bbe\u5b9a\u76ee\u6807\u4f1a\u8ba9\u4f60\u627f\u62c5\u8d23\u4efb\uff0c\u8feb\u4f7f\u4f60\u8ffd\u8e2a\u4f60\u7684\u8fdb\u5ea6\u5e76\u56de\u987e\u4f60\u7684\u5f97\u5931\u3002<\/span><\/li>\n<li><span>\u60a8\u5c06\u4e86\u89e3\u60a8\u7684\u6295\u8d44\u56de\u62a5\u7387\u6765\u81ea\u4f55\u5904\u4ee5\u53ca\u5982\u4f55\u8c03\u6574\u7b56\u7565\u6765\u6539\u5584\u5b83\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u60a8\u7684 LinkedIn 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id=\"h-2-research-and-define-your-linkedin-audience\" class=\"wp-block-heading\"><span>2. \u7814\u7a76\u5e76\u5b9a\u4e49\u4f60\u7684 LinkedIn \u53d7\u4f17<\/span><\/h3>\n<p><span>\u6700\u7ec8\uff0c\u5b9a\u4e49\u4f60\u7684\u53d7\u4f17\u5c31\u662f\u4e3a\u4e86\u6316\u6398\u90a3\u4e9b\u9700\u8981\u4f60\u6240\u9500\u552e\u7684\u4ea7\u54c1\u5e76\u4e14\u6700\u6709\u53ef\u80fd\u8d2d\u4e70\u7684\u4eba\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u7684\u54c1\u724c\u5df2\u7ecf\u5efa\u7acb\uff0c\u60a8\u53ef\u80fd\u5df2\u7ecf\u8fdb\u884c\u4e86\u53d7\u4f17\u7814\u7a76\u6765\u627e\u5230\u8fd9\u4e9b\u4eba\u3002\u5982\u679c\u662f\u8fd9\u6837\uff0c\u8bf7\u67e5\u770b\u60a8\u7684\u7406\u60f3\u5ba2\u6237\u548c\u89d2\u8272\uff0c\u4ee5\u786e\u5b9a\u4ed6\u4eec\u4e2d\u54ea\u4e9b\u4eba\u6700\u6709\u53ef\u80fd\u4f7f\u7528 LinkedIn\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u4ed6\u4eec\u90fd\u53ef\u80fd\u4f7f\u7528\u8be5\u5e73\u53f0\uff0c\u90a3\u4e48\u8fd9\u662f\u4e00\u4e2a\u53d1\u5e03\u4e0d\u540c\u7c7b\u578b\u5185\u5bb9\u4ee5\u9488\u5bf9\u6bcf\u4e2a\u89d2\u8272\u7684\u597d\u673a\u4f1a\u3002<\/span><\/p>\n<p><span>\u7531\u4e8e LinkedIn 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\u63d0\u4f9b\u4e86\u6709\u5173\u5176\u7528\u6237\u7684<\/span><span>\u89c1\u89e3<\/span><span>\uff0c\u5305\u62ec\u884c\u4e3a\u548c\u4eba\u53e3\u7edf\u8ba1\u4fe1\u606f\uff0c\u8fd9\u5728\u60a8\u7814\u7a76\u53d7\u4f17\u65f6\u53ef\u80fd\u4f1a\u6709\u7528\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h3 id=\"h-3-set-topic-areas-and-content-types-to-create\" class=\"wp-block-heading\"><span>3. \u8bbe\u7f6e\u8981\u521b\u5efa\u7684\u4e3b\u9898\u533a\u57df\u548c\u5185\u5bb9\u7c7b\u578b<\/span><\/h3>\n<p><span>LinkedIn \u5185\u5bb9\u7b56\u7565\u8ba1\u5212\u7684\u4e0b\u4e00\u90e8\u5206\u9700\u8981\u5305\u62ec\u60a8\u5c06\u521b\u5efa\u7684\u5185\u5bb9\u7c7b\u578b\u4ee5\u53ca\u60a8\u5c06\u5173\u6ce8\u7684\u4e3b\u9898\u9886\u57df\u3002<\/span><\/p>\n<p><span>\u4e3a\u4e86\u627e\u5230\u6700\u4f73\u4e3b\u9898\u9886\u57df\uff0c\u4f60\u9700\u8981\u5b9e\u73b0\u4e24\u4e2a\u76ee\u6807\uff1a<\/span><\/p>\n<ul>\n<li><span>\u4f60\u7684\u8bfb\u8005\u60f3\u8bfb\u4ec0\u4e48\u3002<\/span><\/li>\n<li><span>\u60a8\u7684\u54c1\u724c\u4e13\u4e1a\u77e5\u8bc6\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u6c38\u8fdc\u4e0d\u8981\u731c\u6d4b\u4f60\u5e94\u8be5\u5199\u4ec0\u4e48\u2014\u2014\u603b\u662f\u4f9d\u9760\u4f60\u7684\u53d7\u4f17\u7814\u7a76\u6765\u5f04\u6e05\u695a\u4ed6\u4eec\u5230\u5e95\u60f3\u8bfb\u4ec0\u4e48\u4ee5\u53ca\u4ed6\u4eec\u559c\u6b22\u4ec0\u4e48\u6837\u7684\u683c\u5f0f\u3002<\/span><\/p>\n<p><span>\u5728 LinkedIn \u4e0a\uff0c\u60a8\u53ef\u4ee5\u9009\u62e9\u591a\u79cd\u5185\u5bb9\u7c7b\u578b\/\u683c\u5f0f\u3002\u60a8\u5f88\u53ef\u80fd\u4f1a\u8f6e\u6d41\u4f7f\u7528\u5176\u4e2d\u51e0\u79cd\u6765\u5438\u5f15\u53d7\u4f17\u3002\u8ba9\u6211\u4eec\u6765\u5206\u6790\u4e00\u4e0b\u4e3b\u8981\u7c7b\u578b\u3002<\/span><\/p>\n<p><strong><span>\u6587\u5b57\u5e16\u5b50\uff08\u72b6\u6001\u66f4\u65b0\uff09<\/span><\/strong><\/p>\n<p><span>\u4e0e Facebook \u7c7b\u4f3c\uff0cLinkedIn \u5141\u8bb8\u60a8\u53d1\u5e03\u7b80\u77ed\u7684\u72b6\u6001\u66f4\u65b0\u6216\u4ec5\u5305\u542b\u51e0\u6bb5\u6587\u5b57\u7684\u201c\u8ff7\u4f60\u535a\u5ba2\u201d\uff08\u6b64\u7c7b\u5e16\u5b50\u7684\u5b57\u6570\u9650\u5236\u76ee\u524d\u4e3a 542 \u4e2a\u5b57\uff09\u3002\u8fd9\u4e9b\u5e16\u5b50\u8fd8\u53ef\u80fd\u5305\u542b\u4e3b\u9898\u6807\u7b7e\u548c\u94fe\u63a5\u3002<\/span><\/p>\n<ul>\n<li><strong><span>\u53d1\u5e03\u5185\u5bb9\uff1a<\/span><\/strong>\n<ul>\n<li><span>\u5206\u4eab\u4eba\u751f\u6559\u8bad\u6216\u9f13\u821e\u4eba\u5fc3\u7684\u65f6\u523b\u3002<\/span><\/li>\n<li><span>\u5206\u4eab\u4e00\u4e9b\u6280\u5de7\u6216\u597d\u4e3b\u610f\u3002<\/span><\/li>\n<li><span>\u5199\u4e0b\u4e00\u6b21\u6539\u53d8\u4f60\u7684\u7ecf\u5386\u3002<\/span><\/li>\n<li><span>\u5206\u4eab\u4e00\u53e5\u6709\u8da3\u6216\u8005\u53d1\u4eba\u6df1\u7701\u7684\u540d\u8a00\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong><em><span>\u7981\u6b62<\/span><\/em><span>\u53d1\u5e03\u7684\u5185\u5bb9\uff1a<\/span><\/strong>\n<ul>\n<li><span>\u5927\u91cf\u63a8\u9500\u60a8\u7684\u4ea7\u54c1\/\u670d\u52a1\u3002\u5982\u679c\u6bcf\u9694\u4e00\u7bc7\u5e16\u5b50\u90fd\u662f\u63a8\u9500\uff0c\u60a8\u4f1a\u8ba9\u4eba\u53cd\u611f\u3002<\/span><\/li>\n<li><span>\u4e0d\u76f8\u5173\u7684\u66f4\u65b0\u3002\u00a0<\/span><\/li>\n<li><span>\u66f4\u65b0\u592a\u591a\uff08\u4f60\u597d\uff0c\u5783\u573e\u90ae\u4ef6\u53d1\u9001\u8005\uff09\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong><span>\u957f\u7bc7\u6587\u7ae0<\/span><\/strong><\/p>\n<p><span>\u60a8\u8fd8\u53ef\u4ee5\u5728 LinkedIn \u4e0a\u53d1\u5e03\u957f\u7bc7\u6587\u7ae0\uff0c\u5c31\u50cf\u60a8\u5728\u535a\u5ba2\u4e0a\u53d1\u5e03\u7684\u5185\u5bb9\u4e00\u6837\u3002\u00a0<\/span><\/p>\n<p><span>\u4e00\u822c\u6765\u8bf4\uff0cLinkedIn \u5efa\u8bae\u8fd9\u7c7b\u6587\u7ae0\u7684\u5b57\u6570\u4e3a 1,500-2,000 \u5b57\u3002\u6587\u7ae0\u5e94\u6709\u6df1\u5ea6\u3001\u76f8\u5173\u4e14\u6709\u610f\u4e49\uff0c\u66f4\u4e0d\u7528\u8bf4\u8981\u7ed9\u8bfb\u8005\u5e26\u6765\u5f88\u591a\u4ef7\u503c\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-389480 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;LinkedIn \u6587\u7ae0\u5e16\u5b50&#8221; width=&#8221;598&#8243; height=&#8221;134&#8243; data-lazy-srcset=&#8221;<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/linkedin-article-post.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/linkedin-article-post.png.webp<\/a> 598w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/linkedin-article-post-200&#215;45.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/linkedin-article-post-200&#215;45.png.webp<\/a> 200w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/linkedin-article-post-150&#215;34.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/linkedin-article-post-150&#215;34.png.webp<\/a> 150w&#8221; data-lazy-sizes=&#8221;(max-width: 598px) 100vw, 598px&#8221; data-lazy-src=&#8221;<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/linkedin-article-post.png.webp&#038;#8221\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/linkedin-article-post.png.webp&#038;#8221<\/a>; \/&gt;<\/figure>\n<\/div>\n<p><span>LinkedIn \u6587\u7ae0\u53ef\u4f9b\u4efb\u4f55\u5728\u7ebf\u7528\u6237\u9605\u8bfb\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f LinkedIn \u4f1a\u5458\u3002<\/span><\/p>\n<p><span>\u5b83\u4eec\u8fd8\u53ef\u4ee5<\/span><span>\u5728 Google \u4e2d\u88ab\u7f16\u5165\u7d22\u5f15<\/span><span>\u5e76\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u6392\u540d &#8211; \u56e0\u6b64\u8bf7\u786e\u4fdd\u60a8\u4f7f\u7528\u5173\u952e\u5b57\u5e76\u4f18\u5316\u60a8\u7684\u9875\u9762\uff0c\u4ee5\u5e2e\u52a9\u66f4\u591a\u4eba\u53d1\u73b0\u60a8\u7684\u5185\u5bb9\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\">&lt;img class=&quot;wp-image-389481 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;Jay Mandel \u53d1\u8868\u7684 LinkedIn \u6587\u7ae0&#8221; width=&#8221;440&#8243; height=&#8221;600&#8243; data-lazy-srcset=&#8221;<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/linkedin-article-440&#215;600.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/linkedin-article-440&#215;600.png.webp<\/a> 440w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/linkedin-article-248&#215;338.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/linkedin-article-248&#215;338.png.webp<\/a> 248w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/linkedin-article-83&#215;113.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/linkedin-article-83&#215;113.png.webp<\/a> 83w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/linkedin-article-150&#215;204.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/linkedin-article-150&#215;204.png.webp<\/a> 150w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/linkedin-article.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/linkedin-article.png.webp<\/a> 734w&#8221; data-lazy-sizes=&#8221;(max-width: 440px) 100vw, 440px&#8221; data-lazy-src=&#8221;<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/linkedin-article-440&#215;600.png.webp&#038;#8221\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/linkedin-article-440&#215;600.png.webp&#038;#8221<\/a>; \/&gt;<figcaption><span>Jay Mandel\u53d1\u8868\u7684 LinkedIn \u6587\u7ae0<\/span><\/figcaption><\/figure>\n<\/div>\n<p><strong><span>\u7167\u7247\u5e16<\/span><\/strong><\/p>\n<p><span>LinkedIn 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LinkedIn\uff08\u6ce8\u610f\uff1a\u8fd9\u4e0e\u89c6\u9891\u5e7f\u544a\u6216\u5d4c\u5165 YouTube \u89c6\u9891\u4e0d\u540c\uff09\u3002\u00a0<\/span><\/p>\n<p><span>\u89c6\u9891\u53c2\u4e0e\u5ea6\u5df2\u5f97\u5230\u8bc1\u5b9e\uff0c\u56e0\u4e3a\u89c2\u4f17\u5206\u4eab\u89c6\u9891\u7684\u53ef\u80fd\u6027\u6bd4\u5206\u4eab\u4efb\u4f55\u5176\u4ed6\u7c7b\u578b\u5185\u5bb9\u7684<\/span><span>\u53ef\u80fd\u6027\u9ad8\u51fa 20 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data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/linked-in-add-a-document-post.png.webp 601w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/linked-in-add-a-document-post-405x338.png.webp 405w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/linked-in-add-a-document-post-136x113.png.webp 136w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/linked-in-add-a-document-post-150x125.png.webp 150w\" data-lazy-sizes=\"(max-width: 601px) 100vw, 601px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/linked-in-add-a-document-post.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u4f60\u7684\u8bfb\u8005\u4e5f\u53ef\u4ee5\u4e0b\u8f7d\u4f60\u53d1\u5e03\u7684 PDF \u6587\u4ef6\uff0c\u00a0<\/span><\/p>\n<p><span>\u4e3a\u4e86\u8ba9\u6587\u6863\u5e16\u5b50\u771f\u6b63\u7ed9\u4eba\u7559\u4e0b\u6df1\u523b\u5370\u8c61\uff0c\u8bf7\u786e\u4fdd\u5b83\u4eec\u5177\u6709\u5f15\u4eba\u6ce8\u76ee\u7684\u8bbe\u8ba1\uff0c\u5c31\u50cf Moz \u7684\u8fd9\u4e2a\u4e00\u6837\u3002<\/span><\/p>\n<p><strong><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/strong>\u00a0<span>LinkedIn \u4e3a\u521b\u4f5c\u8005\u63d0\u4f9b\u7684 10 \u6761\u5feb\u901f\u7b80\u4fbf\u7684\u5efa\u8bae<\/span><\/p>\n<h3 id=\"h-4-tailor-your-content-to-linkedin-s-platform\" class=\"wp-block-heading\"><span>4. \u6839\u636e LinkedIn \u5e73\u53f0\u5b9a\u5236\u4f60\u7684\u5185\u5bb9<\/span><\/h3>\n<p><span>\u8bf7\u8bb0\u4f4f\uff0cLinkedIn \u4e0d\u662f\u50cf<\/span><span>Facebook<\/span><span>\u6216 Instagram \u8fd9\u6837\u7684\u5e73\u53f0\u3002<\/span><\/p>\n<p><span>\u5b83<\/span><strong><span>\u662f<\/span><\/strong><span>\u4e00\u4e2a\u793e\u4ea4\u7f51\u7edc\uff0c\u4f46\u5176\u76ee\u7684\u4e0e\u5176\u4ed6\u7f51\u7edc<\/span><strong><span>\u5e76\u4e0d<\/span><\/strong><span>\u5b8c\u5168\u76f8\u540c\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u4e5f\u610f\u5473\u7740\u60a8\u7684\u53d7\u4f17\u7fa4\u4f53\u4e2d\u7565\u6709\u4e0d\u540c\u7684\u4e00\u90e8\u5206\u4eba\u4f7f\u7528 LinkedIn\uff0c\u4ed6\u4eec\u53ef\u80fd\u5e0c\u671b\u770b\u5230\u9488\u5bf9 LinkedIn \u5e73\u53f0\u5b9a\u5236\u7684\u5185\u5bb9\u3002<\/span><\/p>\n<p><span>\u56e0\u6b64\uff0c\u4e0d\u8981\u72af\u8fd9\u6837\u7684\u9519\u8bef\uff1a\u5c06\u60a8\u7684\u5185\u5bb9\u4ece\u4e00\u4e2a\u793e\u4ea4\u7f51\u7edc\u590d\u5236\u7c98\u8d34\u5230\u53e6\u4e00\u4e2a\u793e\u4ea4\u7f51\u7edc\u3002\u5f88\u591a\u5728\u5176\u4ed6\u5730\u65b9\u884c\u5f97\u901a\u7684\u5185\u5bb9\u5728 LinkedIn \u4e0a\u65e0\u6cd5\u5b9e\u73b0\u3002<\/span><\/p>\n<p><span>\u76f8\u53cd\uff0c\u4e13\u95e8\u4e3a LinkedIn \u521b\u5efa\u5185\u5bb9 \u2013 \u5c24\u5176\u662f\u5982\u679c\u5b83\u662f\u60a8\u7684\u535a\u5ba2\u4e4b\u540e\u7684\u4e3b\u8981\u5173\u6ce8\u6e20\u9053\u3002<\/span><\/p>\n<p><span>\u901a\u8fc7\u793e\u4ea4\u8046\u542c\u548c\u4e00\u4e9b\u8c03\u67e5\uff0c\u786e\u5b9a\u60a8\u7684\u53d7\u4f17\u559c\u6b22\u5728 LinkedIn \u52a8\u6001\u4e2d\u770b\u5230\u4ec0\u4e48\u3002\u7136\u540e\u5c1d\u8bd5\u53d1\u5e03\u5e16\u5b50\uff0c\u76f4\u5230\u627e\u5230\u9002\u5408\u60a8\u54c1\u724c\u7684\u5185\u5bb9\u3002<\/span><\/p>\n<p><span>\u6700\u540e\uff0c\u522b\u5fd8\u4e86\u5728 LinkedIn \u4e0a\u4f7f\u7528\u4e3b\u9898\u6807\u7b7e\u3002\u60a8\u7684\u5927\u591a\u6570\u5e16\u5b50\u90fd\u53ef\u4ee5\u5305\u542b\u5b83\u4eec\u3002\u6b64\u5916\uff0c\u5b83\u4eec\u8fd8\u6709\u52a9\u4e8e\u63a5\u89e6\u60a8\u7f51\u7edc\u4e4b\u5916\u7684\u66f4\u5e7f\u6cdb\u7684\u53d7\u4f17\u3002<\/span><\/p>\n<h3 id=\"h-5-set-a-publishing-schedule\" class=\"wp-block-heading\"><span>5. \u5236\u5b9a\u53d1\u5e03\u65f6\u95f4\u8868<\/span><\/h3>\n<p><span>\u6bcf\u4e2a\u597d\u7684\u5185\u5bb9\u7b56\u7565\u90fd\u9700\u8981\u5305\u62ec\u53d1\u5e03\u5185\u5bb9\u7684\u65f6\u95f4\u8868 &#8211; 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\u5e16\u5b50\u3002\u00a0<\/span><\/p>\n<p><span>\u5927\u591a\u6570\u5de5\u5177\u90fd\u6709\u6807\u7b7e\u529f\u80fd\u6216\u6309\u7c7b\u578b\u5bf9\u5e16\u5b50\u8fdb\u884c\u989c\u8272\u7f16\u7801\u7684\u65b9\u6cd5\uff0c\u4ee5\u4fbf\u60a8\u53ef\u4ee5\u8ddf\u8e2a\u6240\u6709\u5185\u5bb9\u9891\u9053\u7684\u6240\u6709\u5e16\u5b50\u3002\u00a0<\/span><\/p>\n<p><span>\uff08\u6211\u6700\u559c\u6b22\u7684\u65e5\u5386\u5de5\u5177\u662f MeetEdgar \u548c Airtable\u3002\u5982\u679c\u60a8\u7684\u9884\u7b97\u7d27\u5f20\uff0c\u53ef\u4ee5\u8003\u8651\u4f7f\u7528 Google Sheets\u3002\uff09<\/span><\/p>\n<p><span>\u5f53\u4f60\u8003\u8651\u4f60\u7684\u53d1\u5e03\u65f6\u95f4\u8868\u65f6\uff0c\u8bf7\u8003\u8651\u4ee5\u4e0b\u51e0\u4e2a\u56e0\u7d20\uff1a<\/span><\/p>\n<ul>\n<li><span>\u6bcf\u5468\u60a8\u53ef\u4ee5\u521b\u5efa\u591a\u5c11\u4e2a\u5e16\u5b50\u800c\u4e0d\u727a\u7272\u8d28\u91cf\u3002<\/span><\/li>\n<li><span>\u60a8\u5c06\u53d1\u5e03\u7684\u5185\u5bb9\u7c7b\u578b\uff08\u72b6\u6001\u66f4\u65b0\u3001\u56fe\u7247\u3001\u6587\u7ae0\u7b49\uff09\u3002<\/span><\/li>\n<li><span>\u9488\u5bf9\u60a8\u7684\u53d7\u4f17\u5728 LinkedIn \u4e0a\u53d1\u5e03\u5e16\u5b50\u7684\u6700\u4f73<\/span><span>\u65f6\u95f4\u3002<\/span><\/li>\n<li><span>\u63d0\u524d\u5236\u5b9a\u521b\u5efa\u548c\u5b89\u6392 LinkedIn \u5185\u5bb9\u7684\u8ba1\u5212\uff0c\u8fd9\u6837\u60a8\u5c31\u4e0d\u5fc5\u624b\u5fd9\u811a\u4e71\u5730\u53d1\u5e03\u5185\u5bb9\u3002<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\">&lt;img class=&quot;wp-image-389484 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;\u6839\u636e CoSchedule \u7684\u7814\u7a76\uff0c\u5728 LinkedIn \u4e0a\u53d1\u5e03\u5e16\u5b50\u7684\u6700\u4f73\u548c\u6700\u5dee\u65f6\u95f4\u3002&#8221; width=&#8221;800&#8243; height=&#8221;568&#8243; data-lazy-srcset=&#8221;<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/The-Best-Times-To-Post-On-LinkedIn-In-2022_inline-2-800&#215;568.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/The-Best-Times-To-Post-On-LinkedIn-In-2022_inline-2-800&#215;568.png.webp<\/a> 800w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/The-Best-Times-To-Post-On-LinkedIn-In-2022_inline-2-476&#215;338.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/The-Best-Times-To-Post-On-LinkedIn-In-2022_inline-2-476&#215;338.png.webp<\/a> 476w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/The-Best-Times-To-Post-On-LinkedIn-In-2022_inline-2-159&#215;113.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/The-Best-Times-To-Post-On-LinkedIn-In-2022_inline-2-159&#215;113.png.webp<\/a> 159w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/The-Best-Times-To-Post-On-LinkedIn-In-2022_inline-2-768&#215;545.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/The-Best-Times-To-Post-On-LinkedIn-In-2022_inline-2-768&#215;545.png.webp<\/a> 768w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/The-Best-Times-To-Post-On-LinkedIn-In-2022_inline-2-150&#215;106.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/The-Best-Times-To-Post-On-LinkedIn-In-2022_inline-2-150&#215;106.png.webp<\/a> 150w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/The-Best-Times-To-Post-On-LinkedIn-In-2022_inline-2.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/The-Best-Times-To-Post-On-LinkedIn-In-2022_inline-2.png.webp<\/a> 1360w&#8221; data-lazy-sizes=&#8221;(max-width: 800px) 100vw, 800px&#8221; data-lazy-src=&#8221;<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/The-Best-Times-To-Post-On-LinkedIn-In-2022_inline-2-800&#215;568.png.webp&#038;#8221\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/The-Best-Times-To-Post-On-LinkedIn-In-2022_inline-2-800&#215;568.png.webp&#038;#8221<\/a>; \/&gt;<figcaption><span>\u6839\u636e CoSchedule \u7684\u7814\u7a76\uff0c\u5728 LinkedIn \u4e0a\u53d1\u5e03\u5e16\u5b50\u7684\u6700\u4f73\u548c\u6700\u5dee\u65f6\u95f4\u3002<\/span><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"h-6-interact-and-engage\" class=\"wp-block-heading\"><span>6. \u4e92\u52a8\u548c\u53c2\u4e0e<\/span><\/h3>\n<p><span>LinkedIn 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