{"id":4311,"date":"2024-09-19T14:56:56","date_gmt":"2024-09-19T06:56:56","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4311"},"modified":"2024-09-19T15:01:47","modified_gmt":"2024-09-19T07:01:47","slug":"%e5%a6%82%e4%bd%95%e5%85%85%e5%88%86%e5%88%a9%e7%94%a8%e6%96%b0%e7%9a%84-google-business-profile-%e4%bf%a1%e6%81%af%e4%b8%ad%e5%bf%83","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4311","title":{"rendered":"\u5982\u4f55\u5145\u5206\u5229\u7528\u65b0\u7684 Google Business Profile \u4fe1\u606f\u4e2d\u5fc3"},"content":{"rendered":"<h1><\/h1>\n<h2 class=\"subhead\"><span>Google \u7684\u65b0\u5546\u6237\u4f53\u9a8c (NMX) \u5df2\u63a8\u51fa\u3002\u4ee5\u4e0b\u662f GBP \u53d8\u5316\u7684\u6982\u8ff0\u4ee5\u53ca\u5982\u4f55\u9002\u5e94\u8fd9\u4e9b\u53d8\u5316\u3002<\/span><\/h2>\n<div class=\"dateline\"><\/div>\n<div class=\"body-content pt-3\">\n<div class=\"bialty-container\">\n<p><span>Google \u63a8\u51fa\u4e86\u9488\u5bf9\u4f01\u4e1a\u8d44\u6599\u7684\u5168\u65b0\u7f16\u8f91\u4f53\u9a8c\u3002\u867d\u7136\u6700\u521d\u7684\u611f\u89c9\u5e76\u4e0d<\/span><span>\u79ef\u6781<\/span><span>\uff0c\u4f46\u6bcf\u4e2a\u4eba\u90fd\u540c\u610f\u8fd9\u662f\u4e00\u79cd\u4f53\u9a8c\u3002\u00a0<\/span><\/p>\n<p><span>\u90a3\u4e48\uff0c\u6709\u4ec0\u4e48\u53d8\u5316\uff1fGoogle Business Profile Manager \u4ecd\u7136\u5b58\u5728\uff0c\u4f46\u754c\u9762\u4e2d\u7f16\u8f91\u5217\u8868\u7684\u529f\u80fd\u5df2\u4e0d\u590d\u5b58\u5728\u3002\u00a0<\/span><\/p>\n<p><span>\u7528\u6237\u4e0d\u518d\u6709\u6743\u8bbf\u95ee\u4ed6\u4eec\u7684\u65e7\u4eea\u8868\u677f\uff0c\u73b0\u5728\u88ab\u5f3a\u5236\u8fdb\u5165 NMX \u6216\u65b0\u5546\u5bb6\u4f53\u9a8c\uff0c\u5176\u4e2d GBP \u7f16\u8f91\u76f4\u63a5\u5728 SERP \u5185\u8fdb\u884c\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u662f\u4e00\u4e2a\u5de8\u5927\u7684\u53d8\u5316\uff0c\u4f01\u4e1a\u4e3b\u548c SEO \u4eba\u5458\u5bf9\u6b64\u90fd\u4e0d\u592a\u9ad8\u5174\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-what-is-the-google-nmx\" class=\"wp-block-heading\"><span>\u4ec0\u4e48\u662f Google NMX\uff1f<\/span><\/h2>\n<p><span>NMX\uff08\u65b0\u5546\u5bb6\u4f53\u9a8c\uff09\u5220\u9664\u4e86 Google \u5546\u4e1a\u8d44\u6599\u4eea\u8868\u677f\uff0c\u5e76\u5141\u8bb8\u8d44\u6599\u7ba1\u7406\u5458\u76f4\u63a5\u5728 SERP \u5185\u8bbf\u95ee\u548c\u7f16\u8f91\u8d44\u6599\u4fe1\u606f\u3002\u00a0<\/span><\/p>\n<p><span>\u867d\u7136<\/span><span>SERP \u5185\u7f16\u8f91<\/span><span>\u5e76\u4e0d\u662f\u4ec0\u4e48\u65b0\u9c9c\u4e8b\uff0c\u4f46\u5220\u9664\u65e7\u7684 business.google.com \u4eea\u8868\u677f\u5374\u662f\u4e00\u4ef6\u65b0\u9c9c\u4e8b\u3002<\/span><\/p>\n<p><span>\u5c55\u671b\u672a\u6765\uff0c\u8d44\u6599\u7ba1\u7406\u5458\u5c06\u9700\u8981\u5728 SERP \u5185\u90e8\u7f16\u8f91\u5217\u8868\u4fe1\u606f\u3001\u5ba1\u67e5\u7ee9\u6548\u5e76\u7ba1\u7406 Google \u5546\u4e1a\u8d44\u6599\u4fe1\u606f\u3002<\/span><\/p>\n<h2 id=\"h-what-has-changed-in-the-move-to-google-nmx\" class=\"wp-block-heading\"><span>\u8fc1\u79fb\u5230 Google NMX \u540e\u53d1\u751f\u4e86\u54ea\u4e9b\u53d8\u5316\uff1f<\/span><\/h2>\n<p><span>\u7528\u6237\u4f1a\u770b\u5230\u4ed6\u4eec\u7684 Google \u5546\u4e1a\u8d44\u6599\u4fe1\u606f\u4e2d\u5fc3\u548c\u65b0\u5546\u5bb6\u4f53\u9a8c\u4e4b\u95f4\u53d1\u751f\u5de8\u5927\u53d8\u5316\u3002\u00a0<\/span><\/p>\n<p><span>\u6700\u663e\u8457\u7684\u53d8\u5316\u662f\u5931\u53bb\u4e86\u5728\u4eea\u8868\u677f\u5185\u5de5\u4f5c\u7684\u80fd\u529b\u3002\u00a0<\/span><\/p>\n<p><span>\u8fc7\u53bb\uff0cGoogle \u5546\u5bb6\u8d44\u6599\u4e2d\u7684\u5927\u591a\u6570\u5185\u5bb9\u90fd\u53ef\u901a\u8fc7 GBP \u4fe1\u606f\u4e2d\u5fc3\u8bbf\u95ee\uff0c\u90e8\u5206\u5185\u5bb9\u53ef\u901a\u8fc7 SERP \u5185\u7684 NMX \u8bbf\u95ee\u3002\u73b0\u5728\u60c5\u51b5\u5df2\u4e0d\u518d\u5982\u6b64\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-390009 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Business-Profile-New-Merchant-Experience-763x600.png.webp\" alt=\"Google \u5546\u4e1a\u6863\u6848\u65b0\u5546\u5bb6\u4f53\u9a8c\" width=\"763\" height=\"600\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Business-Profile-New-Merchant-Experience-763x600.png.webp 763w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Business-Profile-New-Merchant-Experience-430x338.png.webp 430w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Business-Profile-New-Merchant-Experience-144x113.png.webp 144w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Business-Profile-New-Merchant-Experience-768x604.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Business-Profile-New-Merchant-Experience-150x118.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Business-Profile-New-Merchant-Experience.png.webp 1368w\" data-lazy-sizes=\"(max-width: 763px) 100vw, 763px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Business-Profile-New-Merchant-Experience-763x600.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u4ee5\u4e0b\u662f\u53d8\u66f4\u7684\u6982\u8ff0\uff1a<\/span><\/p>\n<ul>\n<li><span>Google \u5546\u5bb6\u8d44\u6599\u73b0\u5728\u53ea\u80fd\u5728 SERP \u4e2d\u7f16\u8f91\u3002\u4eea\u8868\u677f\u4e0d\u518d\u53ef\u7528\u3002<\/span><\/li>\n<li><span>\u6709\u4e9b\u4e1c\u897f\u4ecd\u7136\u4f1a\u8ba9\u7528\u6237\u8f6c\u5230\u65e7\u7684\u4eea\u8868\u677f\uff0c\u4f46\u5b83\u5728\u7528\u6237\u4e4b\u95f4\u662f\u4e0d\u4e00\u81f4\u7684\uff0c\u800c\u4e14\u53ef\u80fd\u4e0d\u4f1a\u7ee7\u7eed\u4e0b\u53bb\u3002<\/span><\/li>\n<li><span>\u7167\u7247\u6d1e\u5bdf\u5df2\u4e0d\u518d\u53ef\u7528\u3002\u8fd9\u4e9b\u6570\u636e\u7ecf\u5e38\u88ab\u6279\u8bc4\u4e3a\u4e0d\u51c6\u786e\u548c\u4e0d\u53ef\u9760\u3002\u672a\u6765\u66f4\u597d\u7684\u7167\u7247\u6570\u636e\u7684\u524d\u666f\u8ba9\u7528\u6237\u5145\u6ee1\u5e0c\u671b\u3002<\/span><\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><\/div>\n<\/div>\n<\/figure>\n<ul>\n<li><span>\u201c\u5ba2\u6237\u5982\u4f55\u641c\u7d22\u60a8\u7684\u4e1a\u52a1\u201d\u6307\u6807\u4e0d\u518d\u53ef\u7528\u3002<\/span><\/li>\n<li><span>\u4f4d\u7f6e\u4fe1\u606f\uff08\u5f53\u5ba2\u6237\u8be2\u95ee\u524d\u5f80\u67d0\u5bb6\u5546\u5e97\u7684\u8def\u7ebf\u65f6\uff09\u4e5f\u6d88\u5931\u4e86\u3002NMX \u6539\u4e3a\u663e\u793a\u968f\u65f6\u95f4\u63a8\u79fb\u7684\u8def\u7ebf\u8bf7\u6c42\u3002<\/span><\/li>\n<li><span>\u5373\u4f7f\u60a8\u7ba1\u7406\u591a\u4e2a\u4e2a\u4eba\u8d44\u6599\uff0c\u4e5f\u65e0\u9700\u4f7f\u7528\u4eea\u8868\u677f\u3002\u60a8\u53ef\u4ee5\u901a\u8fc7 SERP \u8bbf\u95ee\u6240\u6709\u4e2a\u4eba\u8d44\u6599\uff0c\u5e76\u4e14\u8be5 SERP \u4f1a\u5411\u60a8\u663e\u793a\u60a8\u7ba1\u7406\u7684\u6240\u6709\u4e2a\u4eba\u8d44\u6599\u3002<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-390010 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/GBP-Business-Profiles-800x405.png.webp\" alt=\"\u82f1\u9551 - \u5546\u4e1a\u7b80\u4ecb\" width=\"800\" height=\"405\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/GBP-Business-Profiles-800x405.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/GBP-Business-Profiles-600x304.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/GBP-Business-Profiles-200x101.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/GBP-Business-Profiles-768x389.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/GBP-Business-Profiles-1536x778.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/GBP-Business-Profiles-150x76.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/GBP-Business-Profiles.png.webp 1596w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/GBP-Business-Profiles-800x405.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<ul>\n<li><span>\u4eea\u8868\u677f\u4e2d\u7684 Google\u201c\u5e16\u5b50\u201d\u73b0\u5728\u5728 NMX \u4e2d\u88ab\u6807\u8bb0\u4e3a\u201c\u66f4\u65b0\u201d\u3002<\/span><\/li>\n<li><span>Google \u91cd\u65b0\u5b9a\u4e49\u4e86\u201c\u7528\u6237\u201d\u3002\u4ed6\u4eec\u73b0\u5728\u88ab\u79f0\u4e3a\u201c\u7ba1\u7406\u8005\u201d\u3002<\/span><\/li>\n<li><span>\u7531\u4e8e\u5fc5\u987b\u8fdb\u884c\u54c1\u724c\u641c\u7d22\u624d\u80fd\u6253\u5f00\u4eea\u8868\u677f\uff0c\u56e0\u6b64\u54c1\u724c\u641c\u7d22\u5728\u54c1\u724c\u00a0<\/span><span>\u5206\u6790<\/span><span>\u4e2d\uff08\u4ee5\u53ca\u5728 SERP \u4e2d\u51fa\u73b0\u7684\u7ade\u4e89\u5bf9\u624b\u4e2d\uff09\u51fa\u73b0\u6fc0\u589e\u3002<\/span><\/li>\n<\/ul>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\"><\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\">\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-the-benefits-of-the-nmx\" class=\"wp-block-heading\"><span>NMX \u7684\u4f18\u52bf<\/span><\/h2>\n<p><span>\u8fdb\u4e00\u6b65\u8bc1\u5b9e\u6700\u521d\u7684\u60c5\u7eea\u5e76\u4e0d\u4e50\u89c2\uff1aBrightLocal\u00a0<\/span><span>Twitter \u8c03\u67e5<\/span><span>\u663e\u793a\uff0c\u8d85\u8fc7 83% \u7684\u7528\u6237\u53d1\u73b0 NMX \u96be\u4ee5\u9a7e\u9a6d\u3002<\/span><\/p>\n<p><span>\u7136\u800c\uff0c\u65b0\u5546\u6237\u4f53\u9a8c\u4e5f\u6709\u4e00\u4e9b\u79ef\u6781\u7684\u65b9\u9762\u3002\u00a0<\/span><\/p>\n<p><span>\u5728\u63a2\u7d22\u5e03\u5c40\u548c\u529f\u80fd\u540e\uff0c\u7528\u6237\u53d1\u73b0\u4ed6\u4eec\u4ecd\u7136\u53ef\u4ee5\u8bbf\u95ee\u65e7\u4eea\u8868\u677f\u63d0\u4f9b\u7684\u5927\u591a\u6570\u529f\u80fd\u3002<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u5c0f\u578b\u4f01\u4e1a\u548c\u975e\u4ee3\u7406\u673a\u6784\u7ecf\u7406\u6765\u8bf4\uff0c\u5728 SERP \u5185\u5de5\u4f5c\u7701\u53bb\u4e86\u4e00\u4e2a\u6b65\u9aa4\uff0c\u65e0\u9700\u8f6c\u5230\u5355\u72ec\u7684 URL \u6765\u8bbf\u95ee\u4ed6\u4eec\u7684\u4e1a\u52a1\u7ecf\u7406\u3002<\/span><\/p>\n<p><span>\u867d\u7136\u5f53\u5730\u7684 SEO \u793e\u533a\u53ef\u80fd\u4f1a\u5bf9\u6b64\u8868\u793a\u5f3a\u70c8\u6297\u8bae\uff0c\u4f46\u666e\u901a\u7528\u6237\u4e0d\u592a\u53ef\u80fd\u5bf9\u8fd9\u4e00\u53d8\u5316\u611f\u5230\u4e0d\u6ee1\u3002<\/span><\/p>\n<p><span>\u4e0e\u4ee5\u524d\u7684\u4eea\u8868\u677f\u76f8\u6bd4\uff0c\u67d0\u4e9b\u529f\u80fd\u66f4\u6613\u4e8e\u8bbf\u95ee\uff0c\u4ece\u800c\u4f7f\u666e\u901a\u7528\u6237\u66f4\u5bb9\u6613\u627e\u5230\u548c\u4f7f\u7528\u5b83\u4eec\u3002<\/span><\/p>\n<p><span>\u4ece\u83dc\u5355\u7ed3\u6784\u5230\u66f4\u660e\u663e\u7684\u56fe\u6807\u5e03\u5c40\u7684\u6539\u53d8\u9f13\u52b1\u4f01\u4e1a\u4e3b\u5728 NMX \u4e0a\u82b1\u8d39\u66f4\u591a\u65f6\u95f4\uff0c\u8fd9\u53ef\u80fd\u662f Google \u7684\u76ee\u6807\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-tips-for-getting-the-most-out-of-your-google-business-profile-via-nmx\" class=\"wp-block-heading\"><span>\u901a\u8fc7 NMX \u5145\u5206\u5229\u7528 Google \u5546\u4e1a\u8d44\u6599\u7684\u6280\u5de7<\/span><\/h2>\n<p><span>\u65e7\u754c\u9762\u4e0d\u4f1a\u518d\u56de\u6765\u4e86\uff0c\u56e0\u6b64\u6211\u4eec\u8d8a\u5feb\u4e60\u60ef\u5728 NMX \u4e2d\u5de5\u4f5c\u5c31\u8d8a\u597d\u3002\u00a0<\/span><\/p>\n<p><span>\u4ee5\u4e0b\u662f\u5145\u5206\u5229\u7528\u65b0\u5546\u5bb6\u4f53\u9a8c\u7684\u4e00\u4e9b\u6280\u5de7\u3002<\/span><\/p>\n<h3 id=\"h-dive-in\" class=\"wp-block-heading\"><span>\u6df1\u5165\u63a2\u7d22<\/span><\/h3>\n<p><span>\u4eab\u53d7\u65b0\u5de5\u5177\u6216\u66f4\u65b0\u7684\u6700\u5feb\u65b9\u6cd5\u662f\u4e86\u89e3\u5176\u5de5\u4f5c\u539f\u7406\u5e76\u719f\u6089\u5b83\u3002\u719f\u6089 NMX \u7684\u6700\u5feb\u65b9\u6cd5\u662f\u7acb\u5373\u5f00\u59cb\u4f7f\u7528\u5b83\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u4eec\u4e2d\u7684\u8bb8\u591a\u4eba\u90fd\u5c1d\u8bd5\u8fc7\u6062\u590d\u5230\u65e7\u7684\u4eea\u8868\u677f\uff08\u5305\u62ec\u6211\u81ea\u5df1\uff09\uff0c\u4f46\u4ece\u957f\u8fdc\u6765\u770b\u8fd9\u6ca1\u6709\u5e2e\u52a9\u3002\u00a0<\/span><\/p>\n<p><span>\u6d4b\u8bd5 NMX\uff0c\u627e\u51fa\u95ee\u9898\u6240\u5728\uff0c\u7136\u540e\u63d0\u51fa\u6539\u8fdb\u5efa\u8bae\u3002\u5982\u679c\u6211\u4eec\u60f3\u63a8\u52a8\u8fd9\u9879\u5de5\u4f5c\uff0c\u6211\u4eec\u9700\u8981\u53c2\u4e0e\u3002<\/span><\/p>\n<h3 id=\"h-pay-attention\" class=\"wp-block-heading\"><span>\u6ce8\u610f<\/span><\/h3>\n<p><span>\u770b\u770b Google 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96%<\/span><span>\u7684\u7528\u6237\u4f9d\u9760\u8bc4\u8bba\u6765\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\uff0c\u800c\u8fd9\u4e9b\u7528\u6237\u4e2d 70% \u6700\u5e38\u67e5\u770b Google \u8bc4\u8bba\u3002\u00a0<\/span><\/p>\n<p><span>\u8be2\u95ee\u987e\u5ba2\u7684\u8bc4\u8bba<\/span><span>\u3002\u56de\u590d\u6240\u6709\u8bc4\u8bba\u2014\u2014\u597d\u8bc4\u3001\u5dee\u8bc4\u548c\u4e2d\u8bc4\u3002\u00a0<\/span><\/p>\n<p><span>\u5f53\u60a8\u89e3\u51b3\u8d1f\u9762\u8bc4\u8bba\u4e2d\u7684\u95ee\u9898\u65f6\uff0c\u8bf7\u8981\u6c42\u8bc4\u8bba\u8005\u66f4\u65b0\u4ed6\u4eec\u7684\u8bc4\u8bba\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-roll-with-the-punches\" class=\"wp-block-heading\"><span>\u968f\u673a\u5e94\u53d8<\/span><\/h3>\n<p><span>\u8fd9\u4e0d\u662f\u8c37\u6b4c\u505a\u51fa\u7684\u7b2c\u4e00\u6b21\u91cd\u5927\u6539\u53d8\uff0c\u800c\u4e14\u80af\u5b9a\u4e5f\u4e0d\u4f1a\u662f\u6700\u540e\u4e00\u6b21\u3002<\/span><\/p>\n<p><span>\u611f\u5230\u607c\u706b\uff0c\u514b\u670d\u5b83\uff0c\u5e76\u5f04\u6e05\u695a\u5982\u4f55\u8fdb\u884c\u6539\u53d8\u624d\u80fd\u6700\u597d\u5730\u670d\u52a1\u4e8e\u60a8\u7684\u54c1\u724c\u3002<\/span><\/p>\n<h3 id=\"h-share-feedback\" class=\"wp-block-heading\"><span>\u5206\u4eab\u53cd\u9988<\/span><\/h3>\n<p><span>\u4e54\u4f0a\u00b7\u970d\u91d1\u65af (Joy Hawkins)<\/span><span>\u5df2\u5411\u8c37\u6b4c\u63d0\u51fa\u6709\u5173\u4eea\u8868\u677f\u6539\u8fdb\u7684\u5efa\u8bae\u3002\u00a0<\/span><\/p>\n<p><span>NMX 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