{"id":4337,"date":"2024-09-24T22:47:12","date_gmt":"2024-09-24T14:47:12","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4337"},"modified":"2024-09-24T22:48:20","modified_gmt":"2024-09-24T14:48:20","slug":"4-%e9%a1%b9-microsoft-%e6%96%b0%e5%8a%9f%e8%83%bd%e5%92%8c-5-%e9%a1%b9%e5%85%b6%e4%bb%96-12-%e6%9c%88%e6%9b%b4%e6%96%b0","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4337","title":{"rendered":"4 \u9879 Microsoft \u65b0\u529f\u80fd\u548c 5 \u9879\u5176\u4ed6 12 \u6708\u66f4\u65b0"},"content":{"rendered":"

<\/h1>\n

\u4eca\u5e74\u65e9\u4e9b\u65f6\u5019\u5ba3\u5e03\u7684\u4e00\u4e9b\u66f4\u65b0\u5df2\u6269\u5c55\u5230\u65b0\u7684\u5e02\u573a\u3002<\/span><\/h2>\n
\n
<\/div>\n<\/div>\n
\n
\n

\u5fae\u8f6f<\/span>\u521a\u521a\u5ba3\u5e03\u4e86\u65b0\u4ea7\u54c1\u548c\u65b0\u529f\u80fd\u3001beta \u6d4b\u8bd5\u3001\u5373\u5c06\u63a8\u51fa\u7684\u529f\u80fd\u4ee5\u53ca\u5176\u4ea7\u54c1\u7ec4\u5408\u4e2d\u5df2\u6709\u7684\u4e24\u79cd\u4ea7\u54c1\u7684\u6269\u5c55\u3002<\/span><\/p>\n

\u6211\u4eec\u4e3a\u4ec0\u4e48\u5173\u5fc3\u3002<\/span><\/strong>\u5fae\u8f6f\u4e0d\u65ad\u8c03\u6574\u548c\u63a8\u51fa\u65b0\u529f\u80fd\u548c\u65b0\u4ea7\u54c1\uff0c\u4ee5\u4e0e\u8c37\u6b4c\u7ade\u4e89\uff0c\u540c\u65f6\u8003\u8651\u5230\u5e7f\u544a\u5ba2\u6237\u7684\u4f53\u9a8c\u3002\u5fae\u8f6f\u7684\u5e7f\u544a\u5ba2\u6237\u5e94\u8be5\u6d4b\u8bd5\u4e0d\u65ad\u6269\u5c55\u7684\u5e7f\u544a\u4ea7\u54c1\u5957\u4ef6<\/span><\/p>\n

\u73b0\u5df2\u63a8\u51fa<\/span><\/h2>\n

\u81ea\u52a8\u751f\u6210\u7684\u518d\u8425\u9500\u5217\u8868\u3002<\/span><\/strong>\u73b0\u5728\u6709\u4e09\u79cd\u7c7b\u578b\u7684\u5217\u8868\u53ef\u4ee5\u63d0\u9ad8\u6027\u80fd\u3002\u5fae\u8f6f\u8868\u793a\uff1a\u201c\u4e8b\u5b9e\u8bc1\u660e\uff0c\u667a\u80fd\u518d\u8425\u9500\u5217\u8868\u53ef\u4ee5\u63d0\u9ad8 Microsoft \u641c\u7d22\u548c\u53d7\u4f17\u7f51\u7edc\u7684\u6027\u80fd\u3002\u5229\u7528\u8fd9\u4e9b\u5217\u8868\u7684\u5e7f\u544a\u5ba2\u6237\u5728 Microsoft \u641c\u7d22\u7f51\u7edc\u4e0a\u4f7f\u7528\u8fd9\u4e9b\u5217\u8868\u65f6\uff0c\u70b9\u51fb\u7387 (CTR) \u63d0\u9ad8\u4e86 92%\uff0c\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528 (CPA) \u964d\u4f4e\u4e86 45%\u30021 \u5728\u53d7\u4f17\u7f51\u7edc\u4e0a\uff0c\u6211\u4eec\u770b\u5230\u70b9\u51fb\u7387\u63d0\u9ad8\u4e86 67%\uff0c\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u964d\u4f4e\u4e86 11%\u3002<\/span><\/p>\n

\"\u5c4f\u5e55\u622a\u56fe<\/figure>\n

\u5e7f\u544a\u5b89\u6392\u73b0\u5728\u5177\u6709\u65e5\u5386\u89c6\u56fe\u3002Microsoft<\/span><\/strong>\u00a0Ads \u4eea\u8868\u677f\u7684\u5e7f\u544a\u5b89\u6392\u90e8\u5206\u73b0\u5728\u6709\u4e00\u4e2a\u65b0\u7684\u65e5\u5386\u89c6\u56fe\u3002\u8fd9\u4e3a\u60a8\u63d0\u4f9b\u4e86\u6e05\u6670\u7684\u6982\u89c8\uff0c\u8ba9\u60a8\u4e86\u89e3\u60a8\u7684\u5e7f\u544a\u4ee5\u9ed8\u8ba4\u51fa\u4ef7\uff080% \u51fa\u4ef7\u8c03\u6574\uff09\u3001\u6b63\u51fa\u4ef7\u8c03\u6574\u3001\u8d1f\u51fa\u4ef7\u8c03\u6574\u6295\u653e\u7684\u6240\u6709\u65f6\u95f4\uff0c\u4ee5\u53ca\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u65e0\u6cd5\u6295\u653e\u7684\u6240\u6709\u65f6\u95f4\u3002<\/span><\/p>\n

\"\u5361\u5c14\"<\/figure>\n

\u6269\u5927\u4e86\u9152\u5e97\u4ef7\u683c\u5e7f\u544a\u548c\u623f\u4ea7\u63a8\u5e7f\u5e7f\u544a\u7684\u8986\u76d6\u8303\u56f4\u3002<\/span><\/strong>\u9152\u5e97\u5e7f\u544a\u73b0\u5df2\u8986\u76d6 147 \u4e2a\u5e02\u573a\uff0c\u623f\u4ea7\u63a8\u5e7f\u5e7f\u544a\u5df2\u8986\u76d6 138 \u4e2a\u5e02\u573a\u3002\u501f\u52a9\u623f\u4ea7\u63a8\u5e7f\u5e7f\u544a\uff0c\u5fae\u8f6f\u8fd8\u5927\u5e45\u6269\u5c55\u4e86 Bing \u5730\u56fe\u4ee5\u5916\u7684\u4e1a\u52a1\uff0c\u8fd9\u4e9b\u5e7f\u544a\u73b0\u5df2\u663e\u793a\u5728 Microsoft Bing SERP\u3001Microsoft Bing \u56fe\u7247\u3001Microsoft Bing \u89c6\u9891\u548c Microsoft Bing \u65c5\u6e38\u4e0a\u3002<\/span><\/p>\n

\u4f20\u5355\u6269\u5c55\u7a0b\u5e8f\u3002<\/span><\/strong>\u4f20\u5355\u6269\u5c55\u7a0b\u5e8f\u5728\u5168\u7403\u8303\u56f4\u5185\u53ef\u7528\uff0c\u53ef\u8ba9\u60a8\u5728\u6587\u5b57\u5e7f\u544a\u65c1\u8fb9\u5c55\u793a\u56fe\u7247\u4f20\u5355\u3002\u5e7f\u544a\u5ba2\u6237\u6bcf\u4e2a\u5e10\u6237\u6700\u591a\u53ef\u4ee5\u521b\u5efa\u4e94\u4e2a\u4f20\u5355\u6269\u5c55\u7a0b\u5e8f\uff0c\u7cfb\u7edf\u4f1a\u7edf\u4e00\u8f6e\u6362\u5b83\u4eec\u3002\u8fd9\u4e9b\u6269\u5c55\u7a0b\u5e8f\u76ee\u524d\u4ec5\u9002\u7528\u4e8e\u6587\u5b57\u5e7f\u544a\uff0c\u4f46\u5f88\u5feb\u4e5f\u5c06\u9002\u7528\u4e8e\u8d2d\u7269\u5e7f\u544a\u3002<\/span><\/p>\n

\"\u4f20\u5355\"<\/figure>\n

\u5373\u5c06\u63a8\u51fa<\/span><\/h2>\n

\u8d44\u4ea7\u5e93\u4e2d\u7684\u65b0\u6587\u4ef6\u5939\u529f\u80fd\u3002<\/span><\/strong>\u672c\u6708\uff0c\u6211\u4eec\u5c06\u63a8\u51fa\u65b0\u7684\u6587\u4ef6\u5939\u529f\u80fd\uff0c\u5e2e\u52a9\u60a8\u66f4\u597d\u5730\u7ec4\u7ec7<\/span>\u8d44\u4ea7<\/span>\u3002<\/span><\/p>\n

\u6d4b\u8bd5\u9636\u6bb5<\/span><\/h2>\n

\u5728\u7ebf\u8f6c\u5316\u66f4\u65b0 \u2014 \u64a4\u56de\u548c\u91cd\u8ff0\u3002<\/span><\/strong>\u501f\u52a9\u8fd9\u9879\u65b0\u529f\u80fd\uff0c\u60a8\u53ef\u4ee5\u66f4\u65b0\uff08\u91cd\u8ff0\uff09\u76f8\u5173\u7684\u6536\u5165\u503c\u6216\u5220\u9664\uff08\u64a4\u56de\uff09\u8f6c\u5316\u3002\u8fd9\u5728\u8ba2\u5355\u9000\u56de\u6216\u53d6\u6d88\u3001\u90e8\u5206\u9000\u8d27\u6216\u8f6c\u5316\u503c\u964d\u4f4e\u6216\u66f4\u6b63\u6570\u636e\u9519\u8bef\u7b49\u60c5\u51b5\u4e0b\u975e\u5e38\u6709\u7528\uff0c\u53ef\u8ba9\u60a8\u83b7\u5f97\u66f4\u5927\u7684\u7075\u6d3b\u6027\u548c\u51c6\u786e\u6027\u3002<\/span><\/p>\n

\"\u8f6c\u6362\u7387\"<\/figure>\n

\u5e76\u975e\u65b0\u9c9c\u4e8b<\/span><\/h2>\n

Microsoft Audience Network \u4e0a\u7684\u89c6\u9891\u5e7f\u544a\u3002<\/span><\/strong>\u4e0a\u4e2a\u6708\uff0c\u5fae\u8f6f<\/span>\u5ba3\u5e03<\/span>\u5176 Audience Network \u73b0\u5df2\u652f\u6301\u89c6\u9891\u5e7f\u544a\u3002\u8fd9\u4e9b\u89c6\u9891\u5e7f\u544a\u76ee\u524d\u5df2\u5728\u7f8e\u56fd\u3001\u52a0\u62ff\u5927\u3001\u82f1\u56fd\u3001\u6cd5\u56fd\u3001\u5fb7\u56fd\u3001\u6fb3\u5927\u5229\u4e9a\u548c\u65b0\u897f\u5170\u5168\u9762\u63a8\u51fa\u3002\u00a0<\/span><\/p>\n

\u6548\u679c\u6700\u5927\u5316\u5bfc\u5165\u3002<\/span><\/strong>\u00a0\u6548\u679c\u6700\u5927\u5316\u5bfc\u5165<\/span>\u662f\u51e0\u4e2a\u6708\u524d\u63a8\u51fa\u7684\u3002\u4f46\u672c\u6708\u65e9\u4e9b\u65f6\u5019\uff0c\u5fae\u8f6f\u5728\u5168\u7403\u8303\u56f4\u5185\u63a8\u51fa\u4e86\u8be5\u529f\u80fd\u3002\u5f53\u60a8\u5728 Microsoft Advertising \u5728\u7ebf\u5c4f\u5e55\u7684\u53f3\u4e0a\u89d2\u770b\u5230\u901a\u77e5\u65f6\uff0c\u5e7f\u544a\u5546\u5c31\u4f1a\u77e5\u9053\u5b83\u5df2\u542f\u7528\u3002<\/span><\/p>\n

\u65e5\u843d<\/span><\/h2>\n

\u81ea\u52a8\u5e94\u7528 API\u3002Microsoft<\/span><\/strong>\u6b63\u5728\u505c\u7528\u4e00\u4e9b\u5728\u5e38\u89c1 Campaign \u548c Bulk API \u4e2d\u63d0\u4f9b\u7684\u4e13\u7528\u81ea\u52a8\u5e94\u7528 API\u3002\u6709\u5173\u6b64\u5185\u5bb9\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u67e5\u770b\u5176<\/span>\u5e2e\u52a9<\/span>\u90e8\u5206\u3002<\/span><\/p>\n

\u6df1\u5165\u6316\u6398\u3002\u60a8\u53ef\u4ee5\u5728 Microsoft<\/span><\/strong>\u535a\u5ba2<\/span>\u4e0a\u9605\u8bfb\u5b8c\u6574\u66f4\u65b0\u3002<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u4eca\u5e74\u65e9\u4e9b\u65f6\u5019\u5ba3\u5e03\u7684\u4e00\u4e9b\u66f4\u65b0\u5df2\u6269\u5c55\u5230\u65b0\u7684\u5e02\u573a\u3002 \u5fae\u8f6f\u521a\u521a\u5ba3\u5e03\u4e86\u65b0\u4ea7\u54c1\u548c\u65b0\u529f\u80fd\u3001beta \u6d4b\u8bd5\u3001\u5373\u5c06\u63a8\u51fa\u7684\u529f\u80fd\u4ee5\u53ca […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4337","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4337"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4337\/revisions"}],"predecessor-version":[{"id":4347,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4337\/revisions\/4347"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4337"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}