{"id":4345,"date":"2024-09-27T00:05:03","date_gmt":"2024-09-26T16:05:03","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4345"},"modified":"2024-09-27T00:05:36","modified_gmt":"2024-09-26T16:05:36","slug":"%e4%b8%ba%e4%bb%80%e4%b9%88%e5%b9%bf%e5%91%8a%e4%b8%bb%e5%ba%94%e8%af%a5%e9%87%8d%e6%96%b0%e8%af%84%e4%bc%b0-google-ads-%e5%bb%ba%e8%ae%ae","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4345","title":{"rendered":"\u4e3a\u4ec0\u4e48\u5e7f\u544a\u4e3b\u5e94\u8be5\u91cd\u65b0\u8bc4\u4f30 Google Ads \u5efa\u8bae"},"content":{"rendered":"<h1><\/h1>\n<h2 class=\"subhead\"><span>Google Ads \u6b63\u5728\u4ece\u6839\u672c\u4e0a\u6539\u53d8\u63a8\u8350\u7684\u5de5\u4f5c\u65b9\u5f0f\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u60a8\u5728\u91c7\u7eb3\u4efb\u4f55\u5efa\u8bae\u65f6\u90fd\u5e94\u683c\u5916\u8c28\u614e\u3002<\/span><\/h2>\n<div id=\"st-1\">\n<div class=\"st-btn st-last st-custom-button\" data-network=\"searchbot\" data-bs-toggle=\"modal\" data-bs-target=\"#SearchBotModal\"><\/div>\n<\/div>\n<div class=\"body-content pt-3\">\n<div class=\"bialty-container\">\n<p><span>\u6211\u5bf9 2023 \u5e74\u7684 Google Ads \u5e7f\u544a\u5ba2\u6237\u6709\u4e00\u4e2a\u65b0\u7684\u5efa\u8bae\uff1a<\/span><\/p>\n<p><strong><span>\u5173\u95ed\u5e76\u6682\u505c\u4f7f\u7528\u6240\u6709 Google Ads \u5efa\u8bae\u3002<\/span><br \/>\n<\/strong><br \/>\n<span>\u4e3a\u4ec0\u4e48\uff1f<\/span><\/p>\n<p><span>1 \u6708 4 \u65e5\uff0cGoogle Ads \u4ece\u6839\u672c\u4e0a\u6539\u53d8\u4e86\u7528\u6237\u4e4b\u524d\u5b9e\u65bd\u7684\u5efa\u8bae\u7684\u5b9a\u4e49\u3002\u800c\u4e14 Google \u53ea\u7ed9\u5e7f\u544a\u5546\u4e24\u5468\u7684\u65f6\u95f4\uff0c\u4e4b\u540e\u624d\u4f1a\u5b9e\u65bd\u8fd9\u4e00\u6539\u53d8\u3002<\/span><\/p>\n<p><span>\u5728\u5f00\u59cb\u4e4b\u524d\uff0c\u672c\u6587\u7684\u5bd3\u610f\u5e76\u4e0d\u662f\u8bf4\u63a8\u8350\u5185\u5bb9\u4e0d\u200b\u200b\u597d\uff0c\u4e5f\u4e0d\u662f\u8bf4\u60a8\u5e94\u8be5\u76f2\u76ee\u5730\u5ffd\u7565\u6240\u6709\u63a8\u8350\u3002\u8fd9\u91cc\u7684\u76ee\u6807\u662f\u51cf\u5c11\u60a8\u7684\u5de5\u4f5c\u91cf\uff0c\u540c\u65f6\u63d0\u9ad8\u5e10\u6237\u7ee9\u6548\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-google-ads-recommendations-what-changed\" class=\"wp-block-heading\"><span>Google Ads \u5efa\u8bae\uff1a\u6709\u4ec0\u4e48\u53d8\u5316\uff1f<\/span><\/h2>\n<p><span>\u59ae\u53ef\u00b7\u6cd5\u5229 (Nicole Farley) \u4ecb\u7ecd\u4e86\u4e00\u9879\u5bf9\u76f8\u5f53\u6e29\u548c\u7684 Google Ads \u5efa\u8bae\u8fdb\u884c\u7684<\/span><span>\u60ca\u4eba\u6539\u53d8\uff1a\u201c\u5220\u9664\u5197\u4f59\u5173\u952e<\/span><span>\u5b57\u201d\u3002<\/span><\/p>\n<p><span>\u5e7f\u544a\u5546\u5df2\u9009\u62e9\u91c7\u7eb3\u8be5\u5efa\u8bae\uff0c\u5141\u8bb8 Google \u5220\u9664\u5e7f\u544a\u7ec4\u4e2d\u9488\u5bf9\u76f8\u540c\u67e5\u8be2\u663e\u793a\u7684<\/span><strong><span>\u5339\u914d\u7c7b\u578b\u76f8\u540c<\/span><\/strong><span>\u7684\u5173\u952e\u5b57\uff0c\u4ee5\u6d88\u9664\u5197\u4f59\u3002\u652f\u6301\u548c\u53cd\u5bf9\u8be5\u5efa\u8bae\u7684\u7406\u7531\u5404\u6709\u4e0d\u540c\uff0c\u4f46\u6709\u4e9b\u5e7f\u544a\u5546\u4f1a\u5b9e\u65bd\u8be5\u5efa\u8bae\uff0c\u56e0\u4e3a\u603b\u4f53\u800c\u8a00\uff0c\u4e00\u4e2a\u5339\u914d\u7c7b\u578b\u7684\u5173\u952e\u5b57\u4f1a\u9488\u5bf9\u5927\u591a\u6570\u5b57\u8bcd\u663e\u793a\uff0c\u8fd9\u4f1a\u5e26\u6765\u597d\u5904\u3002\u00a0<\/span><\/p>\n<p><span>\u5411\u5df2\u5e94\u7528\u6b64\u66f4\u6539\u7684\u5e7f\u544a\u5ba2\u6237\u63a8\u51fa\u7684\u65b0\u66f4\u6539\u5c06\u628a\u63a8\u8350\u5b9a\u4e49\u66f4\u6539\u4e3a<\/span><strong><span>\u4ea4\u53c9\u5339\u914d\u7c7b\u578b<\/span><\/strong><span>&#8211; \u5220\u9664\u8bcd\u7ec4\/\u7cbe\u786e\u5339\u914d\u7c7b\u578b\uff0c\u8f6c\u800c\u4f7f\u7528\u5e7f\u544a\u7ec4\u4e2d\u7684\u5e7f\u6cdb\u5339\u914d\u5173\u952e\u5b57\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u91c7\u7eb3\u4e86\u4e4b\u524d\u7684\u5efa\u8bae\uff0c\u8fd9\u4e9b\u65b0\u89c4\u5219\u5c06\u5728 1 \u6708 19 \u65e5\u4e4b\u524d\u63a8\u9001\u5230\u60a8\u7684\u5e10\u6237\uff0c\u9664\u975e\u60a8\u9009\u62e9\u9000\u51fa\u3002<\/span><\/p>\n<p><span>\u8c37\u6b4c\u8868\u793a\uff0c\u8fd9\u4e00\u5efa\u8bae\u7684\u6539\u53d8\u201c\u4e0d\u4f1a\u5bf9\u60a8\u7684\u8868\u73b0\u4ea7\u751f\u8d1f\u9762\u5f71\u54cd\u201d\uff0c\u4f46\u6ca1\u6709\u63d0\u4f9b\u4efb\u4f55\u4e8b\u5b9e\u6216\u6570\u636e\u6765\u652f\u6301\u8fd9\u4e00\u8bf4\u6cd5\u3002<\/span><\/p>\n<p><span>\u60f3\u4e00\u60f3\u3002<\/span><\/p>\n<p><span>Google Ads \u63d0\u51fa\u6b64\u5efa\u8bae\u662f\u4e3a\u4e86\u5e2e\u52a9\u5e7f\u544a\u5546\u6e05\u7406\u5355\u4e00\u5339\u914d\u7c7b\u578b\u4e2d\u7684\u5197\u4f59\u672f\u8bed\uff0c\u4f46\u6700\u7ec8\u5374\u4ece\u6839\u672c\u4e0a\u6539\u53d8\u4e86\u5efa\u8bae\u548c\u89c4\u5219\u3002<\/span><\/p>\n<div class=\"twitter-tweet twitter-tweet-rendered\"><\/div>\n<p><span>\u5982\u679c\u7528\u6237\u5fc5\u987b\u8fd4\u56de\u5e76\u9009\u62e9\u52a0\u5165\uff0c\u6b63\u5982<\/span><span>Shawn Elley<\/span><span>\u6240\u63d0\u5230\u7684\uff0c\u8fd9\u4e0d\u4f1a\u662f\u4e00\u4e2a\u95ee\u9898\u3002\u5982\u679c\u8fd9\u79cd\u4ea4\u53c9\u5339\u914d\u7c7b\u578b\u6e05\u7406\u5b8c\u5168\u662f\u4e00\u9879\u65b0\u5efa\u8bae\uff0c\u90a3\u5c31\u6ca1\u6709\u95ee\u9898\u4e86\u3002<\/span><\/p>\n<p><span>\u4e0d\u5e78\u7684\u662f\uff0c\u4e8b\u5b9e\u5e76\u975e\u5982\u6b64\u3002\u00a0<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span>\u8fd9\u4e3a\u4ec0\u4e48\u662f\u4e00\u4e2a\u95ee\u9898\uff1f<\/span><\/h2>\n<p><span>\u5982\u679c Google Ads \u53ef\u4ee5\u66f4\u6539\u6b64\u63a8\u8350\u7c7b\u578b\u7684\u5339\u914d\u7c7b\u578b\u89c4\u5219\uff0c\u90a3\u4e48\u4e0b\u4e00\u6b65\u8be5\u600e\u4e48\u505a\uff1f<\/span><\/p>\n<p><span>\u5982\u679c\u4eca\u5929\u540c\u610f\u7684\u4e8b\u60c5\u660e\u5929\u53ef\u80fd\u5b8c\u5168\u4e0d\u540c\uff0c\u90a3\u4e48\u5e7f\u544a\u5546\u5982\u4f55\u4fe1\u4efb Google \u7684\u5355\u4e00\u5efa\u8bae\uff1f\u00a0<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u5e7f\u544a\u5546\uff0c\u5766\u7387\u5730\u8bf4\uff0c\u5bf9\u4e8e\u6574\u4e2a Google \u5e7f\u544a<\/span><span>\u5e73\u53f0<\/span><span>\u6765\u8bf4\uff0c\u8fd9\u90fd\u662f\u5371\u9669\u7684\u9886\u57df\u3002\u00a0\u00a0<\/span><\/p>\n<p><span>\u73b0\u5728\uff0c\u4efb\u4f55\u5efa\u8bae\u90fd\u4e0d\u80fd\u5355\u4ece\u8868\u9762\u53bb\u7406\u89e3\u3002<\/span><\/p>\n<p><span>\u8bdd\u867d\u5982\u6b64\uff0c\u4e00\u4e9b\u5efa\u8bae\u8fd8\u662f\u6709\u5e2e\u52a9\u7684\u3002<\/span><\/p>\n<p><span>\u6211\u73b0\u5728\u5efa\u8bae\u5927\u5bb6\u91c7\u7eb3\u4efb\u4f55\u6709\u610f\u4e49\u7684\u5efa\u8bae\u5e76\u81ea\u613f\u6267\u884c &#8211; \u53ea\u662f\u4e0d\u8981\u901a\u8fc7 Google Ads \u5efa\u8bae\u6765\u5e94\u7528\u3002<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-twitter-extracted-i1727017880800602456=\"true\">\n<p dir=\"ltr\" lang=\"en\"><span>\u8fd9\u4e0d\u662f\u4ec0\u4e48\u597d\u4e8b\u3002\u8fd9\u6837\u7684\u5148\u4f8b\u4ee4\u4eba\u62c5\u5fe7\u3002<\/span><\/p>\n<p><span>\u2014 \u5409\u5c14\u00b7\u5409\u5c14\u5fb7\u7eb3 (@gilgildner)\u00a0<\/span><span>2023 \u5e74 1 \u6708 4 \u65e5<\/span><\/p><\/blockquote>\n<p><span>Google Ads \u5efa\u8bae\u7684\u5b9a\u4e49\u73b0\u5728\u53ef\u80fd\u4e0d\u56fa\u5b9a\uff0c\u4f46\u60a8\u7684\u5de5\u4f5c\u3001\u5bf9\u7ec6\u8282\u7684\u5173\u6ce8\u548c\u627f\u8bfa\u5374\u4e0d\u4f1a\u6539\u53d8\u3002<\/span><\/p>\n<p><span>\u4e0d\u8981\u8ba9\u8c37\u6b4c\u593a\u8d70\u60a8\u7684\u52aa\u529b\u548c\u91d1\u94b1\u3002<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span>\u7b49\u4e00\u4e0b\uff0cGoogle Ads \u5efa\u8bae\u4e0d\u662f\u5f88\u6709\u7528\u5417\uff1f<\/span><\/h2>\n<p><span>\u4f5c\u4e3a\u4ee3\u7406\u673a\u6784\u6240\u6709\u8005\uff0c\u6211\u559c\u6b22\u50cf\u4ee3\u8868\u5ba2\u6237\u884c\u4e8b\u7684\u53d7\u6258\u4eba\u4e00\u6837\u884c\u4e8b\u3002\u5ba2\u6237\u7684\u6700\u5927\u5229\u76ca\u59cb\u7ec8\u662f\u7b2c\u4e00\u4f4d\u7684\u3002\u5766\u7387\u5730\u8bf4\uff0c\u63a8\u8350\u7cfb\u7edf\u548c\u4f18\u5316\u5206\u6570\u6709\u7740\u81ed\u540d\u662d\u8457\u7684\u5386\u53f2\uff0c\u5728\u6211\u770b\u6765\uff0c\u5b83\u4eec\u7684\u8fd0\u4f5c\u65b9\u5f0f\u4e0d\u540c\u3002<\/span><\/p>\n<p><span>\u5f53\u8c37\u6b4c\u63a8\u51fa\u5efa\u8bae\u65f6\uff0c\u4e00\u4e9b\u5e7f\u544a\u5546\u60ca\u8bb6\u5730\u53d1\u73b0\uff0c\u4ed6\u4eec\u53ef\u4ee5\u770b\u5230\u5b8c\u6574\u7684\u53ef\u80fd\u5efa\u8bae\u5217\u8868\uff0c\u5176\u4e2d\u201c\u589e\u52a0\u9884\u7b97\u201d\u662f\u4e00\u4e2a\u9009\u9879\uff0c\u4f46\u201c\u964d\u4f4e\u9884\u7b97\u201d\u5374\u4e0d\u53ef\u9009\u3002<\/span><\/p>\n<p><span>\u7c7b\u4f3c\u6269\u5f20\u5f0f\u7684\u5efa\u8bae\uff0c\u5982\u201c\u6269\u5927\u4e0e Google \u641c\u7d22\u5408\u4f5c\u4f19\u4f34\u7684\u8986\u76d6\u8303\u56f4\u201d\u6216\u201c\u4f7f\u7528\u4f18\u5316\u5b9a\u4f4d\u201d\uff0c\u4e5f\u5b58\u5728\uff0c\u4f46\u4e24\u8005\u5e76\u65e0\u5bf9\u7acb\u4e4b\u5904\u3002\u4ece\u53d7\u6258\u4eba\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u5f88\u96be\u63a5\u53d7\u8fd9\u4e9b\u652f\u51fa\u4f18\u5148\u3001\u901a\u80c0\u7684\u5efa\u8bae\u3002<\/span><\/p>\n<p><span>\u867d\u7136\u5927\u591a\u6570\u63a8\u8350\u610f\u56fe\u662f\u663e\u800c\u6613\u89c1\u7684\uff0c\u4f46\u5927\u591a\u6570\u5e7f\u544a\u5546\u8ba4\u4e3a\u8be5\u7cfb\u7edf\u5f0a\u5927\u4e8e\u5229\u3002\u00a0<\/span><\/p>\n<p><em><span>\u7136\u540e\u60c5\u51b5\u53d8\u5f97\u66f4\u7cdf\u3002\u00a0<\/span><\/em><\/p>\n<p><span>\u5982\u679c Google \u5e0c\u671b\u5408\u4f5c\u4f19\u4f34\u4fdd\u7559\u5176\u5fbd\u7ae0\uff0c\u4ed6\u4eec<\/span><span>\u5c31\u4f1a\u5f3a\u8feb\u5408\u4f5c\u4f19\u4f34\u9075\u5b88\u4e25\u683c\u7684\u4f18\u5316\u5206\u6570\u767e\u5206\u6bd4\u3002\u62d2\u7edd\u63a8\u8350\u7684\u70e6\u607c\u53d8\u6210\u4e86\u5bf9\u673a\u6784\u9053\u5fb7\u548c\u5ba2\u6237\u7ed3\u679c\u7684\u5a01\u80c1\u3002\u00a0<\/span><\/p>\n<p><span>\u503c\u5f97\u5e86\u5e78\u7684\u662f\uff0c\u8fd9\u4e2a\u4e0d\u660e\u667a\u7684\u60f3\u6cd5\u5df2\u7ecf\u88ab<\/span><span>\u5426\u5b9a\u4e86<\/span><span>\uff0c\u6211\u4eec\u53c8\u56de\u5230\u4e86\u62d2\u7edd\u5927\u591a\u6570\u5efa\u8bae\u5e76\u53ea\u91c7\u7eb3\u90a3\u4e9b\u4e07\u65e0\u4e00\u5931\u7684\u5efa\u8bae\u7684\u72b6\u6001\u3002\u00a0<\/span><\/p>\n<p><span>\u5230\u76ee\u524d\u4e3a\u6b62\u3002<\/span><\/p>\n<p><span>\u6211\u4e0d\u518d\u76f8\u4fe1\u5e94\u7528\u5efa\u8bae\u2014\u2014\u8fd9\u4e0d\u662f\u4e00\u6b21\u6027\u4e8b\u4ef6\uff0c\u5176\u80cc\u540e\u6709\u5386\u53f2\u3002<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span>\u90a3\u4e48\u60a8\u5e94\u8be5\u5982\u4f55\u5904\u7406\u5efa\u8bae\u5462\uff1f<\/span><\/h2>\n<p><span>\u65b0\u7684\u4e00\u5e74\uff0c\u60a8\u5728\u5bf9\u5f85 Google Ads \u5efa\u8bae\u65b9\u9762\u4e5f\u5e94\u6709\u4e00\u4e2a\u201c\u5168\u65b0\u7684\u81ea\u6211\u201d\u3002<\/span><\/p>\n<p><span>\u82b1\u51e0\u5206\u949f\u68c0\u67e5\u60a8\u7684\u8bbe\u7f6e\u5e76\u9009\u62e9\u9000\u51fa\u4efb\u4f55\u53ef\u7591\u7684\u5efa\u8bae\u3002<\/span><\/p>\n<p><span>\u60a8\u53ef\u4ee5\u8f6c\u5230Web \u754c\u9762\u4e2d\u7684<\/span><em><span>\u201c\u7ba1\u7406\u201d\u9009\u9879\u5361\u6765\u67e5\u770b\u6240\u6709\u5185\u5bb9\u3002<\/span><\/em><\/p>\n<p><span>\u6b64\u5916\uff0c\u60a8\u9700\u8981\u52e4\u52c9\u52aa\u529b\uff0c\u786e\u4fdd\u4efb\u4f55\u73b0\u6709\u5efa\u8bae\u90fd\u80fd\u8fbe\u5230\u60a8\u6240\u671f\u671b\u7684\u6548\u679c\u3002<\/span><\/p>\n<p><span>\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u60a8\u4ecd\u7136\u9700\u8981\u6267\u884c\u6839\u636e\u5efa\u8bae\u6267\u884c\u7684\u6240\u6709\u5de5\u4f5c\uff01\u5173\u95ed\u5b83\u4eec\u53ef\u80fd\u4f1a\u4e3a\u60a8\u7701\u53bb\u4ee5\u540e\u7684\u9ebb\u70e6\u3002<\/span><\/p>\n<p><span>\u60a8\u53ef\u80fd\u8fd8\u60f3\u91cd\u65b0\u8bc4\u4f30\u4efb\u4f55\u81ea\u52a8\u5e94\u7528\u7684\u5efa\u8bae\uff08\u5982\u679c\u60a8\u4f9d\u8d56\u4e0a\u8ff0\u5efa\u8bae\uff0c\u8bf7\u786e\u4fdd\u624b\u52a8\u5b8c\u6210\u5de5\u4f5c\u3002\uff09<\/span><\/p>\n<p><strong><span>\u5e95\u7ebf\uff1a<\/span><\/strong><span>\u5982\u679c\u73b0\u5728\u53ef\u4ee5\u66f4\u6539\u4ee5\u524d\u5e94\u7528\u7684\u5efa\u8bae\uff0c\u90a3\u4e48\u5e7f\u544a\u5ba2\u6237\u5728\u5e94\u7528 Google Ads \u7684\u4efb\u4f55\u5efa\u8bae\u65f6\u5e94\u683c\u5916\u5c0f\u5fc3\uff0c\u56e0\u4e3a\u5b83\u5c06\u6765\u53ef\u80fd\u4f1a\u53d1\u751f\u53d8\u5316\u3002<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads \u6b63\u5728\u4ece\u6839\u672c\u4e0a\u6539\u53d8\u63a8\u8350\u7684\u5de5\u4f5c\u65b9\u5f0f\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u60a8\u5728\u91c7\u7eb3\u4efb\u4f55\u5efa\u8bae\u65f6\u90fd\u5e94\u683c\u5916\u8c28\u614e\u3002 \u6211\u5bf9 20 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4345","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4345"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4345\/revisions"}],"predecessor-version":[{"id":4356,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4345\/revisions\/4356"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4345"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}