{"id":4394,"date":"2024-10-07T23:12:48","date_gmt":"2024-10-07T15:12:48","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4394"},"modified":"2024-10-07T23:12:48","modified_gmt":"2024-10-07T15:12:48","slug":"excel-%e4%b8%ad%e7%9a%84-ppc-%e9%a2%84%e7%ae%97%e7%ae%a1%e7%90%86%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4394","title":{"rendered":"Excel \u4e2d\u7684 PPC \u9884\u7b97\u7ba1\u7406\u6307\u5357"},"content":{"rendered":"<h1><\/h1>\n<h2 class=\"subhead\"><span>\u5728\u7ecf\u6d4e\u4f4e\u8ff7\u65f6\u671f\uff0c\u6700\u5927\u9650\u5ea6\u5730\u63a7\u5236 PPC \u9884\u7b97\u81f3\u5173\u91cd\u8981\u3002\u4e86\u89e3\u5982\u4f55\u521b\u5efa Excel \u8fdb\u5ea6\u8ddf\u8e2a\u5668\u4ee5\u66f4\u597d\u5730\u7ba1\u7406\u5e7f\u544a\u652f\u51fa\u3002<\/span><\/h2>\n<div id=\"st-1\">\n<div class=\"st-btn st-last st-custom-button\" data-network=\"searchbot\" data-bs-toggle=\"modal\" data-bs-target=\"#SearchBotModal\"><\/div>\n<\/div>\n<div class=\"body-content pt-3\">\n<div class=\"bialty-container\">\n<p><span>\u5728\u8fc7\u53bb\u4e00\u4e2a\u6708\u5de6\u53f3\u7684\u65f6\u95f4\u91cc\uff0c\u6211\u8bfb\u8fc7\u7684\u51e0\u4e4e\u6240\u6709 2023 \u5e74\u884c\u4e1a\u5c55\u671b\u6587\u7ae0\uff08\u4ee5\u53ca<\/span><span>\u6211\u81ea\u5df1\u7684\u6587\u7ae0<\/span><span>\uff09\u90fd\u5305\u542b\u4e00\u4e2a\u5171\u540c\u7684\u4e3b\u9898\uff1a\u00a0<\/span><\/p>\n<p><span>\u5b8f\u89c2\u7ecf\u6d4e\u7684\u8870\u9000\u8d8b\u52bf\u5c06\u8feb\u4f7f\u6570\u5b57\u8425\u9500\u4eba\u5458\u5c55\u793a\u5176\u6295\u8d44\u7684\u5f71\u54cd\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u6240\u4fe1\u5949\u7684\u6838\u5fc3\u4fe1\u6761\u4e4b\u4e00\uff08\u5982\u679c\u6211\u7684\u672a\u5a5a\u59bb\u8bfb\u5230\u8fd9\u53e5\u8bdd\uff0c\u5979\u53ef\u80fd\u4f1a\u7ffb\u767d\u773c\uff09\u662f\u201c\u4e13\u6ce8\u4e8e\u4f60\u53ef\u4ee5\u63a7\u5236\u7684\u4e8b\u60c5\u201d\u3002\u5c06\u8fd9\u4e00\u6982\u5ff5\u8fd0\u7528\u5230 PPC \u8425\u9500\u4e2d\uff0c\u73b0\u5728\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u91cd\u8981\u7684\u662f\u5efa\u7acb\u6d41\u7a0b\u548c\u5de5\u5177\u6765\u6700\u5927\u9650\u5ea6\u5730\u63a7\u5236\u4f60\u7684\u9884\u7b97\u3002\u00a0<\/span><\/p>\n<p><span>\u4e1a\u52a1\u76ee\u6807\u53ef\u80fd\u4f1a\u53d1\u751f\u53d8\u5316\uff0c\u5e76\u5bf9\u6211\u4eec\u7684\u9884\u7b97\u4ea7\u751f\u8fde\u9501\u53cd\u5e94\uff0c\u4f46\u6211\u4eec\u53ef\u4ee5\u63a7\u5236\u5206\u914d\u7ed9\u6e20\u9053\u7684\u8d44\u91d1\u3002<\/span><\/p>\n<p><span>\u5728\u4e4b\u524d\u7684\u4e00\u7bc7<\/span><span>\u6587\u7ae0<\/span><span>\u4e2d\uff0c\u6211\u91cd\u70b9\u4ecb\u7ecd\u4e86\u5728\u5bfb\u6c42\u63d0\u9ad8\u6210\u672c\u6548\u76ca\u65f6\u5e94\u8003\u8651\u7684 PPC \u5e10\u6237\u7ed3\u6784\u7b56\u7565\u3002\u4eca\u5929\uff0c\u6211\u60f3\u7279\u522b\u5173\u6ce8\u9884\u7b97\u7ba1\u7406\u8fd9\u4e00\u4e3b\u9898\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u5c06\u9996\u5148\u4ecb\u7ecd\u6211\u5bf9\u9884\u7b97\u7ba1\u7406\u7406\u5ff5\u7684\u4e00\u4e9b\u60f3\u6cd5\uff0c\u7136\u540e\u4ecb\u7ecd\u4e00\u4e9b\u53ef\u4ee5\u5e2e\u52a9\u60a8\u63d0\u9ad8\u5bf9\u652f\u51fa\u8282\u594f\u7684\u638c\u63e1\u7684\u6218\u672f\u6280\u5de7\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-a-4-point-approach-to-ppc-budget-management\" class=\"wp-block-heading\"><span>PPC \u9884\u7b97\u7ba1\u7406\u7684 4 \u70b9\u65b9\u6cd5<\/span><\/h2>\n<p><span>\u5728\u6211\u7684\u6574\u4e2a\u804c\u4e1a\u751f\u6daf\u4e2d\uff0c\u56db\u9879\u6838\u5fc3\u9884\u7b97\u7ba1\u7406\u539f\u5219\u5e2e\u52a9\u4e86\u6211\u3002\u867d\u7136\u53ef\u80fd\u5b58\u5728\u4e00\u4e9b\u4f8b\u5916\uff0c\u4f46\u4ee5\u4e0b\u539f\u5219\u901a\u5e38\u90fd\u9002\u7528\u3002<\/span><\/p>\n<h3 id=\"h-ppc-campaigns-are-eligible-for-a-finite-amount-of-impressions\" class=\"wp-block-heading\"><span>PPC \u5e7f\u544a\u7cfb\u5217\u7684\u5c55\u793a\u6b21\u6570\u662f\u6709\u9650\u7684<\/span><\/h3>\n<p><span>\u9884\u7b97\u7ba1\u7406\u662f\u6240\u6709 PPC \u6e20\u9053\u6210\u529f\u7684\u5173\u952e\u3002\u7136\u800c\uff0c\u5728\u641c\u7d22\u5e7f\u544a\u7cfb\u5217\u4e2d\uff0c\u6211\u8ba4\u4e3a\u9884\u7b97\u7ba1\u7406\u5c24\u4e3a\u91cd\u8981\uff0c\u56e0\u4e3a\u6211\u4eec\u65e0\u6cd5\u8bbe\u7f6e\u9891\u7387\u3002\u00a0<\/span><\/p>\n<p><span>\u6839\u636e\u6240\u5e94\u7528\u7684\u5173\u952e\u5b57\u548c\u5b9a\u4f4d\u8bbe\u7f6e\uff0cPPC \u6d3b\u52a8\u53ea\u80fd\u63d0\u4f9b\u6709\u9650\u6570\u91cf\u7684\u5c55\u793a\u3002<\/span><\/p>\n<h3 id=\"h-spreading-budget-evenly-will-result-in-better-cost-efficiency-than-spending-during-a-short-concentrated-period\" class=\"wp-block-heading\"><span>\u5e73\u5747\u5206\u914d\u9884\u7b97\u6bd4\u5728\u77ed\u65f6\u95f4\u5185\u96c6\u4e2d\u652f\u51fa\u66f4\u80fd\u63d0\u9ad8\u6210\u672c\u6548\u76ca<\/span><\/h3>\n<p><span>\u5982\u679c\u60a8\u66fe\u7ecf\u5728\u62a5\u544a\u671f\u672b\u6536\u5230\u8fc7\u4e00\u5927\u7b14\u589e\u91cf\uff0c\u90a3\u4e48\u60a8\u53ef\u80fd\u77e5\u9053\u6211\u5728\u8bf4\u4ec0\u4e48\u3002\u00a0<\/span><\/p>\n<p><span>\u9664\u975e\u9884\u7b97\u53d7\u5230\u4e25\u91cd\u9650\u5236\uff08\u5373\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\u5b58\u5728\u5927\u91cf\u673a\u4f1a\uff09\uff0c\u5426\u5219\u60a8\u53ef\u80fd\u4e0d\u5f97\u4e0d\u91c7\u7528\u6548\u679c\u8f83\u5dee\u7684\u7b56\u7565\uff0c\u800c\u8fd9\u4f1a\u964d\u4f4e\u60a8\u7684\u603b\u4f53\u6548\u679c\u3002<\/span><\/p>\n<p><span>\u6b64\u5916\uff0c\u601d\u8003\u4e00\u4e0b\u4ee5\u8f6c\u6362\u4e3a\u4e2d\u5fc3\u7684\u81ea\u52a8\u5316\u529f\u80fd\u662f\u5982\u4f55\u8bbe\u8ba1\u7684\u3002<\/span><\/p>\n<p><span>\u4ed6\u4eec\u8bd5\u56fe\u4f18\u5148\u5411\u6700\u6709\u53ef\u80fd\u8f6c\u5316\u7684\u7528\u6237\u6295\u653e\u5e7f\u544a\uff0c\u540c\u65f6\u6700\u7ec8\u5b9e\u73b0\u60a8\u7684\u652f\u51fa\u76ee\u6807\u3002\u00a0<\/span><\/p>\n<p><span>\u901a\u8fc7\u5c06\u652f\u51fa\u5206\u6563\u5230\u66f4\u957f\u7684\u65f6\u95f4\u6bb5\uff0c\u60a8\u53ef\u4ee5\u8ba9\u7b97\u6cd5\u5bf9\u4f55\u65f6\u5c55\u793a\u5e7f\u544a\u53d8\u5f97\u201c\u66f4\u6311\u5254\u201d\uff0c\u4ece\u800c\u63d0\u9ad8\u6548\u7387\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-plan-your-investment-strategy-before-launching-the-campaigns\" class=\"wp-block-heading\"><span>\u5728\u53d1\u8d77\u6d3b\u52a8\u4e4b\u524d\u89c4\u5212\u4f60\u7684\u6295\u8d44\u7b56\u7565<\/span><\/h3>\n<p><span>\u6211\u5728\u8fd9\u91cc\u53ef\u80fd\u770b\u8d77\u6765\u50cf\u662f\u5728\u9648\u8ff0\u663e\u800c\u6613\u89c1\u7684\u4e8b\u5b9e\uff0c\u4f46\u8fd9\u662f\u4e00\u4e2a\u7ecf\u5e38\u88ab\u5ffd\u89c6\u7684\u5173\u952e\u6b65\u9aa4\u3002<\/span><\/p>\n<p><span>\u6700\u7b80\u5355\u7684\u65b9\u6cd5\u662f\u76f4\u7ebf\u9884\u7b97\uff0c\u4f46\u8fd9\u901a\u5e38\u4e0d\u662f\u6700\u4f73\u89e3\u51b3\u65b9\u6848\u3002\u4e0e\u4f60\u7684\u9886\u5bfc\u5408\u4f5c\uff0c\u6839\u636e\u66f4\u5e7f\u6cdb\u7684\u4e1a\u52a1\u80cc\u666f\u8c03\u6574\u4f60\u7684\u652f\u51fa\u6a21\u5f0f\u3002\u00a0<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u5982\u679c\u5728\u98de\u884c\u671f\u95f4\u8ba1\u5212\u6709\u4fc3\u9500\u6d3b\u52a8\uff0c\u60a8\u53ef\u80fd\u5e0c\u671b\u589e\u52a0\u8be5\u65f6\u95f4\u7684\u6d88\u8d39\u6c34\u5e73\u3002<\/span><\/p>\n<p><span>\u63d0\u524d\u89c4\u5212\u53ef\u4ee5\u8ba9\u4f60\u4e86\u89e3\u5728\u6d3b\u52a8\u521d\u671f\u5e94\u8be5\u82b1\u591a\u5c11\u94b1\uff0c\u5e76\u786e\u4fdd\u5728\u6d3b\u52a8\u7ed3\u675f\u65f6\u4e0d\u4f1a\u8017\u5c3d\u8d44\u91d1\u3002\u00a0\u00a0<\/span><\/p>\n<h3 id=\"h-check-your-pacing-tracker-daily-even-if-it-s-for-a-minute\" class=\"wp-block-heading\"><span>\u6bcf\u5929\u68c0\u67e5\u4f60\u7684\u6b65\u901f\u8ffd\u8e2a\u5668\uff0c\u54ea\u6015\u53ea\u6709\u4e00\u5206\u949f<\/span><\/h3>\n<p><span>\u6b63\u5982\u4f1f\u5927\u7684\u5e15\u59c6\u00b7\u6bd4\u65af\u5229 (Pam \u200b\u200bBeasley) \u66fe\u7ecf\u8bf4\u8fc7\u7684\uff1a\u201c\u6ca1\u6709\u4eba\u662f\u5b8c\u7f8e\u7684\u3002\u201d\u7ba1\u7406\u641c\u7d22\u5e10\u6237\u65f6\u96be\u514d\u4f1a\u51fa\u9519\u3002\u00a0<\/span><\/p>\n<p><span>\u53d1\u73b0\u8fd9\u4e9b\u9519\u8bef\u7684\u6700\u7b80\u5355\u65b9\u6cd5\u4e4b\u4e00\u662f\u4ec0\u4e48\uff1f\u4f60\u731c\u5bf9\u4e86\uff0c\u5c31\u662f\u4f60\u7684\u8282\u594f\u6587\u4ef6\u3002\u00a0<\/span><\/p>\n<p><span>\u652f\u51fa\u6ce2\u52a8\u504f\u79bb\u9884\u671f\u8868\u660e\u53d1\u751f\u4e86\u610f\u6599\u4e4b\u5916\u7684\u53d8\u5316\uff0c\u53ef\u80fd\u4f1a\u5bf9\u7ee9\u6548\u4ea7\u751f\u91cd\u5927\u5f71\u54cd\u3002\u8bf7\u6bcf\u5929\u68c0\u67e5\u60a8\u7684\u8fdb\u5ea6\uff0c\u7acb\u5373\u5e94\u5bf9\u8fd9\u4e9b\u53d8\u5316\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u8d28\u7591\u6bcf\u5929\u66f4\u65b0\u8282\u594f\u6587\u4ef6\u6240\u82b1\u7684\u65f6\u95f4\u662f\u5426\u53ef\u4ee5\u66f4\u597d\u5730\u7528\u4e8e\u5176\u4ed6\u5730\u65b9\uff0c\u6211\u9f13\u52b1\u60a8\u7ee7\u7eed\u9605\u8bfb\u3002\u00a0<\/span><\/p>\n<p><span>\u4f7f\u7528\u4e0b\u9762\u6982\u8ff0\u7684\u63d0\u793a\u548c\u6280\u672f\uff0c\u60a8\u53ef\u4ee5\u521b\u5efa\u4e00\u4e2a\u53ea\u9700\u51e0\u79d2\u949f\u5373\u53ef\u66f4\u65b0\u7684\u8ddf\u8e2a\u5668\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-excel-tips-and-tricks-for-your-ppc-pacing-tracker\" class=\"wp-block-heading\"><span>\u9002\u7528\u4e8e PPC \u8fdb\u5ea6\u8ddf\u8e2a\u5668\u7684 Excel \u63d0\u793a\u548c\u6280\u5de7<\/span><\/h2>\n<p><span>\u641c\u7d22\u8425\u9500\u6211\u6700\u559c\u6b22\u7684\u90e8\u5206\u4e4b\u4e00\u662f\u5f88\u5c11\u6709\u4e00\u79cd\u4e07\u80fd\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/span><\/p>\n<p><span>\u4e0e PPC \u5e10\u6237\u7ed3\u6784\u7c7b\u4f3c\uff0c\u60a8\u7684\u652f\u51fa\u8ddf\u8e2a\u5668\u7684\u8bbe\u8ba1\u7edd\u5bf9\u5e94\u8be5\u6839\u636e\u60a8\u7684\u4e1a\u52a1\u91cf\u8eab\u5b9a\u5236\u3002\u91c7\u7eb3\u8fd9\u4e9b\u60f3\u6cd5\uff0c\u4ed8\u8bf8\u5b9e\u8df5\uff0c\u653e\u5f03\u90a3\u4e9b\u4e0d\u5408\u7406\u7684\u60f3\u6cd5\u3002<\/span><\/p>\n<p><span>\u6211\u5728 Excel \u4e2d\u521b\u5efa\u7684\u6bcf\u4e2a PPC \u9884\u7b97\u8fdb\u5ea6\u8ddf\u8e2a\u5668\u90fd\u6709\u56db\u4e2a\u6838\u5fc3\u7ec4\u4ef6\u3002\u60a8\u53ef\u4ee5\u5c06\u6bcf\u4e2a\u7ec4\u4ef6\u89c6\u4e3a\u5de5\u4f5c\u7c3f\u4e2d\u7684\u5355\u72ec\u9009\u9879\u5361\u3002\u5b83\u4eec\u662f\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u539f\u59cb\u5e73\u53f0\u6570\u636e\u3002<\/span><\/li>\n<li><span>\u8be6\u7ec6\u7684\u9884\u7b97\u8ddf\u8e2a\u5668\uff08\u6bcf\u4e2a\u7ba1\u7406\u9884\u7b97\u4e00\u4e2a\uff09\u3002<\/span><\/li>\n<li><span>\u589e\u91cf\u56fe\u3002<\/span><\/li>\n<li><span>\u6267\u884c\/\u6458\u8981\u89c6\u56fe\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u6bcf\u4e2a\u9009\u9879\u5361\u90fd\u6709\u4e0d\u540c\u7684\u76ee\u6807\u53d7\u4f17\u548c\u7528\u9014\u3002\u6211\u4eec\u5c06\u4ece\u6700\u7ec6\u5fae\u7684\u5f00\u59cb\uff0c\u9010\u6b65\u4ecb\u7ecd\u9ad8\u7ea7\u89c6\u56fe\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u7684\u5efa\u8bae\u662f\u4e00\u6b65\u4e00\u6b65\u89e3\u51b3\u3002\u5728\u6bcf\u4e2a\u90e8\u5206\u6807\u9898\u65c1\u8fb9\uff0c\u6211\u5c06\u7c97\u7565\u4f30\u8ba1\u6bcf\u4e2a\u6b65\u9aa4\u53ef\u80fd\u9700\u8981\u591a\u957f\u65f6\u95f4\uff0c\u5177\u4f53\u53d6\u51b3\u4e8e\u60a8\u5728 Excel \u4e2d\u7684\u7ecf\u9a8c\u3002<\/span><\/p>\n<h3 id=\"h-part-1-raw-platform-data-30-60-minutes\" class=\"wp-block-heading\"><span>\u7b2c 1 \u90e8\u5206\uff1a\u539f\u59cb\u5e73\u53f0\u6570\u636e\uff0830-60 \u5206\u949f\uff09<\/span><\/h3>\n<p><span>\u4efb\u4f55\u8fdb\u5ea6\u6587\u4ef6\u7684\u4e00\u4e2a\u5173\u952e\u8981\u7d20\u90fd\u662f\u60a8\u4ece\u5e73\u53f0\u5bfc\u5165\u7684\u5b9e\u9645\u652f\u51fa\u6570\u636e\u3002\u81f3\u4e8e\u5bfc\u5165\u7684\u6570\u636e\uff0c\u6211\u59cb\u7ec8\u5efa\u8bae\u4fdd\u6301\u7b80\u5355\u4f46\u7ec6\u5316\u3002\u00a0<\/span><\/p>\n<p><span>\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u6211\u4f1a\u8bbe\u8ba1\u4e00\u4e2a\u5305\u542b\u4e09\u5217\u7684\u7b80\u5355\u6570\u636e\u96c6\uff1a<\/span><strong><span>\u65e5\u671f<\/span><\/strong><span>\u3001<\/span><strong><span>\u6d3b\u52a8<\/span><\/strong><span>\u548c<\/span><strong><span>\u652f\u51fa<\/span><\/strong><span>\u3002\u00a0<\/span><\/p>\n<p><span>\u6839\u636e\u60a8\u5e10\u6237\u7684\u590d\u6742\u7a0b\u5ea6\uff0c\u6807\u7b7e\u4e5f\u53ef\u4ee5\u6210\u4e3a\u5c06\u5e7f\u544a\u7cfb\u5217\u4e0e\u9884\u7b97\u5173\u8054\u7684\u6709\u6548\u5de5\u5177\u3002\u00a0<\/span><\/p>\n<p><span>\u4e5f\u5c31\u662f\u8bf4\uff0c\u66f4\u6709\u8da3\u7684\u5bf9\u8bdd\u4e0d\u662f\u5173\u4e8e\u60a8\u6b63\u5728\u5bfc\u5165<\/span><strong><span>\u4ec0\u4e48<\/span><\/strong><span>\u6570\u636e\uff0c\u800c\u662f\u6570\u636e\u00a0<\/span><strong><span>\u5982\u4f55\u5230\u8fbe\u90a3\u91cc\u3002<\/span><\/strong><\/p>\n<p><span>\u6570\u636e\u5bfc\u5165\u7684\u65b9\u6cd5\u6709\u5f88\u591a\u79cd\u3002\u4e0b\u9762\u662f\u51e0\u79cd\u4e0d\u540c\u7684\u65b9\u6cd5\uff08\u4e0d\u8fc7\u6211\u9f13\u52b1\u60a8\u8054\u7cfb\u60a8\u7684\u5206\u6790\u56e2\u961f\uff0c\u56e0\u4e3a\u4ed6\u4eec\u53ef\u80fd\u4f1a\u6839\u636e\u60a8\u7684\u6570\u636e\u7684\u5b58\u50a8\/\u7ed3\u6784\u65b9\u5f0f\u63d0\u4f9b\u5176\u4ed6\u60f3\u6cd5\uff09\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u5728\u5e73\u53f0\u4e2d\u5b89\u6392\u62a5\u544a\uff1a<\/span><\/strong><span>\u5927\u591a\u6570 PPC \u5e73\u53f0\u90fd\u63d0\u4f9b\u6613\u4e8e\u4f7f\u7528\u7684\u62a5\u544a\u5b89\u6392\u529f\u80fd\uff0c\u53ef\u786e\u4fdd\u60a8\u4e0a\u7f51\u65f6\u524d\u4e00\u5929\u7684\u6570\u636e\u5df2\u4fdd\u5b58\u5728\u60a8\u7684\u6536\u4ef6\u7bb1\u4e2d\u3002\u5982\u679c\u60a8\u662f\u8282\u594f\u81ea\u52a8\u5316\u7684\u65b0\u624b\uff0c\u6211\u5efa\u8bae\u60a8\u4ece\u8fd9\u91cc\u5f00\u59cb\u3002<\/span><\/li>\n<li><strong><span>\u7f51\u7edc\u94fe\u63a5\uff1a<\/span><\/strong><span>\u67d0\u4e9b\u5e7f\u544a\u7cfb\u5217\u7ba1\u7406\u5de5\u5177\uff08\u4f8b\u5982 Search Ads 360\uff09\u5141\u8bb8\u60a8\u4e3a\u62a5\u544a\u521b\u5efa\u81ea\u5b9a\u4e49\u7f51\u5740\u3002\u8fd9\u6837\u5c31\u65e0\u9700\u50cf\u4f7f\u7528\u4e0a\u4e00\u4e2a\u9009\u9879\u90a3\u6837\u901a\u8fc7\u590d\u5236\u548c\u7c98\u8d34\u624b\u52a8\u5bfc\u5165\u6570\u636e\u3002\u00a0<\/span><\/li>\n<li><strong><span>\u67e5\u8be2\u8fde\u63a5\uff1a<\/span><\/strong><span>\u4e0e Web \u94fe\u63a5\u7c7b\u4f3c\uff0c\u60a8\u53ef\u4ee5\u521b\u5efa\u4e0e\u5206\u6790\u5e73\u53f0\u4e2d\u7684\u6570\u636e\u8868\u7684\u8fde\u63a5\u3002\u6b64\u65b9\u6cd5\u5141\u8bb8\u60a8\u5b9e\u65f6\u5237\u65b0\u548c\u66f4\u65b0\u6570\u636e\u3002\u4f46\u662f\uff0c\u5b83\u9700\u8981 SQL \u719f\u7ec3\u7a0b\u5ea6\uff0c\u56e0\u6b64\u5982\u679c\u63a2\u7d22\u6b64\u8def\u7ebf\uff0c\u6211\u59cb\u7ec8\u5efa\u8bae\u54a8\u8be2\u60a8\u7684\u5206\u6790\u56e2\u961f\u3002\u5982\u679c\u8fd9\u4e0d\u53ef\u80fd\uff0c\u8bf7\u56de\u5230\u7b2c\u4e00\u4e2a\u9009\u9879\u3002\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u8bf7\u8bb0\u4f4f\uff0c\u53ea\u8981\u6570\u636e\u5168\u9762\u4e14\u51c6\u786e\uff0c\u6570\u636e\u5982\u4f55\u8fdb\u5165\u8282\u594f\u6587\u4ef6\u5e76\u4e0d\u91cd\u8981\u3002<\/span><\/p>\n<p><span>\u4f7f\u7528\u4e0a\u8ff0\u81ea\u52a8\u5316\u6570\u636e\u8fde\u63a5\uff08\u800c\u4e0d\u662f\u590d\u5236\/\u7c98\u8d34\u62a5\u544a\uff09\u6240\u8282\u7701\u7684\u65f6\u95f4\u5f88\u5c11\u3002\u6700\u5927\u7684\u533a\u522b\u662f\u6d88\u9664\u4e86\u4eba\u4e3a\u9519\u8bef\u7684\u53ef\u80fd\u6027\u3002<\/span><\/p>\n<p><span>\u4e00\u65e6\u5de5\u4f5c\u7c3f\u4e2d\u6709\u4e86\u6570\u636e\uff0c\u552f\u4e00\u9700\u8981\u7684\u64cd\u4f5c\u5c31\u662f\u521b\u5efa\u8fde\u63a5\uff0c\u5b83\u53ea\u662f\u60a8\u5c06\u5f15\u7528\u7684\u552f\u4e00\u6807\u8bc6\u7b26\uff0c\u7528\u4e8e\u901a\u8fc7 VLOOKUP \u5c06\u6570\u636e\u653e\u5165\u8be6\u7ec6\u7684\u9884\u7b97\u8ddf\u8e2a\u5668\u4e2d\uff08\u66f4\u591a\u5185\u5bb9\u8bf7\u89c1\u4e0b\u4e00\u8282\uff09\u3002\u00a0<\/span><\/p>\n<p><span>\u521b\u5efa\u8fde\u63a5\u65f6\uff0c\u9700\u8981\u7262\u8bb0\u4e00\u4e9b\u7b80\u5355\u7684\u6ce8\u610f\u4e8b\u9879\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u786e\u4fdd\u65e5\u671f\u5217\u662f\u8fde\u63a5\u7684\u5143\u7d20\u4e4b\u4e00\uff0c\u56e0\u4e3a\u60a8\u60f3\u6309\u5929\u63d0\u53d6\u652f\u51fa\u3002\u00a0<\/span><\/li>\n<li><span>\u9884\u7b97\u540d\u79f0\u6240\u4f7f\u7528\u7684\u547d\u540d\u6cd5\u5fc5\u987b\u5728\u6574\u4e2a\u6587\u6863\u4e2d\u4fdd\u6301\u4e00\u81f4\uff0c\u5305\u62ec\u5728\u201c\u539f\u59cb\u6570\u636e\u201d\u9009\u9879\u5361\u4e2d\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u4e0b\u9762\u662f\u6b64\u8fde\u63a5\u7684\u793a\u4f8b\u3002\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-392691 entered exited\" src=\"data:;base64,<svg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201271%20717'><\/svg>&#8221; alt=&#8221;\u7b2c 1 \u90e8\u5206 &#8211; \u539f\u59cb\u6570\u636e\u9009\u9879\u5361&#8221; width=&#8221;1271&#8243; height=&#8221;717&#8243; data-lazy-srcset=&#8221;<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-1-raw-data-tab.jpeg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-1-raw-data-tab.jpeg.webp<\/a> 1271w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-1-raw-data-tab-600&#215;338.jpeg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-1-raw-data-tab-600&#215;338.jpeg.webp<\/a> 600w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-1-raw-data-tab-800&#215;451.jpeg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-1-raw-data-tab-800&#215;451.jpeg.webp<\/a> 800w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-1-raw-data-tab-200&#215;113.jpeg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-1-raw-data-tab-200&#215;113.jpeg.webp<\/a> 200w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-1-raw-data-tab-768&#215;433.jpeg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-1-raw-data-tab-768&#215;433.jpeg.webp<\/a> 768w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-1-raw-data-tab-150&#215;85.jpeg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-1-raw-data-tab-150&#215;85.jpeg.webp<\/a> 150w&#8221; data-lazy-sizes=&#8221;(max-width: 1271px) 100vw, 1271px&#8221; data-lazy-src=&#8221;<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-1-raw-data-tab.jpeg.webp&#038;#8221\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-1-raw-data-tab.jpeg.webp&#038;#8221<\/a>; \/><\/figure>\n<\/div>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\"><\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\">\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h3 id=\"h-part-2-the-detailed-budget-tracker-1-2-hours\" class=\"wp-block-heading\"><span>\u7b2c 2 \u90e8\u5206\uff1a\u8be6\u7ec6\u9884\u7b97\u8ffd\u8e2a\u5668\uff081-2 \u5c0f\u65f6\uff09<\/span><\/h3>\n<p><span>\u8fd9\u4e9b\u6807\u7b7e\u662f\u8fdb\u5ea6\u6587\u4ef6\u7684\u6838\u5fc3\uff0c\u56e0\u4e3a\u5b83\u4eec\u5c06\u60a8\u7684\u5b9e\u9645\u652f\u51fa\u7ee9\u6548\u4e0e\u652f\u51fa\u8ba1\u5212\u7ed3\u5408\u8d77\u6765\u3002\u60a8\u5e94\u8be5\u4e3a\u6bcf\u4e2a\u7ba1\u7406\u7684\u9884\u7b97\u914d\u5907\u4e00\u4e2a\u8be6\u7ec6\u7684\u9884\u7b97\u8ddf\u8e2a\u5668\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u542c\u8d77\u6765\u53ef\u80fd\u6709\u4e9b\u591a\u4f59\uff0c\u4f46\u8fd9\u91cc\u6709\u4e00\u4e2a\u7a8d\u95e8\u2014\u2014\u5982\u679c\u60a8\u4f7f\u7528\u516c\u5f0f\u548c\u53c2\u8003\u6784\u5efa\u7b2c\u4e00\u4e2a\uff0c\u5b83\u53ef\u4ee5\u5feb\u901f\u590d\u5236\u5e76\u8c03\u6574\u4e3a\u60a8\u7684\u5176\u4ed6\u9879\u76ee\uff01<\/span><\/p>\n<p><span>\u6211\u5c06\u9996\u5148\u5bf9\u8be6\u7ec6\u7684\u9884\u7b97\u8ddf\u8e2a\u5668\u8fdb\u884c\u5feb\u7167\uff0c\u7136\u540e\u6982\u8ff0\u5982\u4f55\u81ea\u52a8\u5316\u6bcf\u4e2a\u5143\u7d20\uff0c\u4ee5\u4fbf\u4e8e\u590d\u5236\u3002\u00a0<\/span><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-392692 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-2-detailed-budget-tracker.jpeg.webp\" sizes=\"auto, (max-width: 1270px) 100vw, 1270px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-2-detailed-budget-tracker.jpeg.webp 1270w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-2-detailed-budget-tracker-600x338.jpeg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-2-detailed-budget-tracker-800x452.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-2-detailed-budget-tracker-200x113.jpeg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-2-detailed-budget-tracker-768x434.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-2-detailed-budget-tracker-150x85.jpeg.webp 150w\" alt=\"\u7b2c 2 \u90e8\u5206 - \u8be6\u7ec6\u9884\u7b97\u8ffd\u8e2a\u5668\" width=\"1270\" height=\"717\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-2-detailed-budget-tracker.jpeg.webp 1270w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-2-detailed-budget-tracker-600x338.jpeg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-2-detailed-budget-tracker-800x452.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-2-detailed-budget-tracker-200x113.jpeg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-2-detailed-budget-tracker-768x434.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-2-detailed-budget-tracker-150x85.jpeg.webp 150w\" data-lazy-sizes=\"(max-width: 1270px) 100vw, 1270px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-2-detailed-budget-tracker.jpeg.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<p><strong><span>1. \u6c47\u603b\u8868<\/span><\/strong><\/p>\n<p><span>\u7b80\u5355\u6982\u8ff0\u603b\u9884\u7b97\u662f\u591a\u5c11\u4ee5\u53ca\u6211\u4eec\u8fc4\u4eca\u4e3a\u6b62\u82b1\u8d39\u4e86\u591a\u5c11\u3002\u6bcf\u4e2a\u9884\u7b97\u5e94\u4ec5\u786c\u7f16\u7801\u5728\u6587\u6863\u4e2d\u7684\u4e00\u4e2a\u5355\u5143\u683c\u4e2d\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u503e\u5411\u4e8e\u5728\u201c\u6267\u884c\u6458\u8981\u201d\uff08\u672c\u6587\u7684\u6700\u540e\u4e00\u90e8\u5206\uff09\u4e0a\u8fdb\u884c\u786c\u7f16\u7801\uff0c\u4f46\u60a8\u4e5f\u53ef\u4ee5\u5728\u8fd9\u91cc\u8fdb\u884c\u3002\u60a8\u7684\u9884\u7b97\u652f\u51fa\u548c\u5269\u4f59\u9884\u7b97\u5e94\u8bbe\u7f6e\u4e3a\u8ba1\u7b97\uff0c\u4ee5\u4fbf\u52a8\u6001\u66f4\u65b0\u3002\u00a0<\/span><\/p>\n<p><strong><span>2. \u652f\u51fa\u8ba1\u5212\u8be6\u60c5<\/span><\/strong><\/p>\n<p><span>\u8fd9\u662f\u4e00\u4e2a\u5173\u952e\u8981\u7d20\uff0c\u9700\u8981\u6839\u636e\u9884\u7b97\u671f\u9650\u3001\u4e1a\u52a1\u9700\u6c42\u4ee5\u53ca\u5bf9\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u7406\u89e3\u8fdb\u884c\u5b9a\u5236\u3002\u8fd9\u91cc\u6211\u5efa\u8bae\u5c3d\u53ef\u80fd\u4f9d\u8d56\u5386\u53f2\u6570\u636e\u3002\u00a0<\/span><\/p>\n<p><span>\u4e00\u4e2a\u5c0f\u63d0\u793a\uff1a\u770b\u5230\u661f\u671f\u51e0\u5217\u65c1\u8fb9\u7684\u6570\u5b57\u5217\u8868\u4e86\u5417\uff1f\u90a3\u662f\u6211\u4eec\u5373\u5c06\u521b\u5efa\u7684 VLOOKUP\u3002\u5b83\u4f7f\u60a8\u80fd\u591f\u5728\u81ea\u52a8\u6267\u884c VLOOKUP \u5f15\u7528\u65f6\u4f7f\u7528 WEEKDAY \u51fd\u6570\u3002<\/span><\/p>\n<p><strong><span>3. \u6bcf\u65e5\u652f\u51fa\u8ba1\u5212<\/span><\/strong><\/p>\n<p><span>\u89c4\u5212\u6bcf\u65e5\u76ee\u6807\u652f\u51fa\u542c\u8d77\u6765\u5f88\u8270\u5de8\uff0c\u5bf9\u5427\uff1f\u00a0<\/span><\/p>\n<p><span>\u597d\u6d88\u606f\uff01\u6211\u4eec\u53ef\u4ee5\u4f7f\u7528 VLOOKUP \u548c\u6570\u5b66\u6765\u4f7f\u8fd9\u6210\u4e3a\u4e00\u4e2a\u7b80\u5355\u3001\u52a8\u6001\u7684\u8ba1\u7b97\u3002<\/span><strong>\u00a0<\/strong><\/p>\n<p><span>\u5982\u679c\u6211\u8981\u5c06\u5176\u5199\u6210\u4e00\u4e2a\u7b49\u5f0f\uff0c\u5219\u4e3a\uff1a<\/span><\/p>\n<p><span>\u6bcf\u65e5\u652f\u51fa = [\u6bcf\u5468\u76ee\u6807\u652f\u51fa] * [\u6bcf\u5468\u5404\u5929\u76ee\u6807\u652f\u51fa\u767e\u5206\u6bd4]<\/span><\/p>\n<p><span>\u5728 Excel \u4e2d\uff0c\u6211\u4e3a\u7b49\u5f0f\u7684\u6bcf\u4e2a\u7ec4\u6210\u90e8\u5206\u7f16\u5199\u4e00\u4e2a VLOOKUP\uff0c\u53c2\u8003\u6211\u4eec\u5728\u652f\u51fa\u8ba1\u5212\u4e2d\u7f16\u5236\u7684\u8be6\u7ec6\u4fe1\u606f\u3002\u00a0<\/span><\/p>\n<p><span>\uff08\u5982\u679c\u60a8\u60f3\u8981\u4e86\u89e3 VLOOKUP \u6700\u4f73\u5b9e\u8df5\uff0c\u8bf7\u67e5\u770b\u6211\u4e4b\u524d\u7684\u6587\u7ae0\u300a<\/span><span>\u5982\u4f55\u4f7f\u7528 Excel \u63d0\u5347\u60a8\u7684\u5206\u6790\u6280\u80fd<\/span><span>\u300b\u3002\uff09\u00a0<\/span><\/p>\n<p><span>\u603b\u76ee\u6807\u652f\u51fa\u5217\u53ea\u662f\u6c47\u603b\u4e86\u4e00\u6bb5\u65f6\u95f4\u5185\u7684\u76ee\u6807\u652f\u51fa\u3002\u6700\u7b80\u5355\u7684\u65b9\u6cd5\u662f [\u4eca\u5929\u7684\u76ee\u6807\u652f\u51fa] + [\u6628\u5929\u7684\u603b\u76ee\u6807\u652f\u51fa]\u3002\u60a8\u53ef\u4ee5\u770b\u5230\u8be5\u5217\u52a0\u8d77\u6765\u662f 10,000 \u7f8e\u5143\uff0c\u8fd9\u4e0e\u6211\u4eec\u7684\u6458\u8981\u8868\u4e00\u81f4\u3002<\/span><\/p>\n<p><strong><span>4. \u5b9e\u9645\u652f\u51fa<\/span><\/strong><\/p>\n<p><span>\u6700\u5de6\u4fa7\u7684\u5217\u770b\u8d77\u6765\u5f88\u719f\u6089\u5417\uff1f\u5e94\u8be5\u662f\uff0c\u56e0\u4e3a\u90a3\u662f\u6765\u81ea\u201c\u539f\u59cb\u6570\u636e\u201d\u9009\u9879\u5361\u7684\u8fde\u63a5\u3002<\/span><\/p>\n<p><span>\u6211\u5728\u8fd9\u91cc\u4f7f\u7528\u7684\u6280\u5de7\u662f\u5c06\u65e5\u671f\u8fde\u63a5\u5230\u6807\u9898\u884c\uff08\u7ea2\u8272\u9634\u5f71\uff09\u3002\u5f53\u8003\u8651\u590d\u5236\u6807\u7b7e\u5e76\u521b\u5efa\u8be6\u7ec6\u7684\u9884\u7b97\u8ddf\u8e2a\u5668\u65f6\uff0c\u60a8\u9700\u8981\u66f4\u65b0\u7684\u53ea\u662f\u8868\u683c\u7684\u6807\u9898\u3002<\/span><\/p>\n<p><span>\u4e0e\u4e0a\u4e00\u6b65\u7c7b\u4f3c\uff0c\u8fd9\u662f VLOOKUP \u8fde\u63a5\uff0c\u4ece\u201c\u539f\u59cb\u6570\u636e\u201d\u9009\u9879\u5361\u4e2d\u63d0\u53d6\u652f\u51fa\u3002\u7136\u540e\uff0c\u6211\u4f7f\u7528\u4e0e\u4e0a\u4e00\u6b65\u5b8c\u5168\u76f8\u540c\u7684\u65b9\u6cd5\u8ba1\u7b97\u5b9e\u9645\u603b\u652f\u51fa\u3002<\/span><\/p>\n<p><strong><span>5. \u8ba1\u7b97<\/span><\/strong><\/p>\n<p><span>\u8fd9\u4e9b\u662f\u6211\u6839\u636e\u524d\u4e24\u4e2a\u6b65\u9aa4\u4e2d\u7eb3\u5165\u7684\u76ee\u6807\u548c\u5b9e\u9645\u652f\u51fa\u5efa\u7acb\u7684\u8ba1\u7b97\u3002\u00a0<\/span><\/p>\n<p><span>\u5f53\u8c08\u5230\u589e\u91cf\u65f6\uff0c\u8bf7\u786e\u4fdd\u60a8\u4f7f\u7528\u7684\u662f\u603b\u8ba1\u5217\uff0c\u800c\u4e0d\u662f\u6bcf\u65e5\u76ee\u6807\/\u5b9e\u9645\u652f\u51fa\u3002\u00a0<\/span><\/p>\n<p><strong><span>\u6ce8\u610f\uff1a<\/span><\/strong><span>\u5728\u4e0a\u9762\u5217\u51fa\u7684\u4e94\u4e2a\u6b65\u9aa4\u4e2d\uff0c\u6211\u4eec\u53ea\u4f7f\u7528\u516c\u5f0f\u3002\u6211\u518d\u600e\u4e48\u5f3a\u8c03\u4e5f\u4e0d\u4e3a\u8fc7\u2014\u2014\u5c3d\u7ba1\u6700\u521d\u521b\u5efa\u53ef\u80fd\u9700\u8981\u66f4\u957f\u7684\u65f6\u95f4\uff0c\u4f46\u8fd9\u4f7f\u5f97\u60a8\u7684\u8be6\u7ec6\u9884\u7b97\u8ddf\u8e2a\u5668\u53ef\u4ee5\u590d\u5236\u5230\u5176\u4ed6\u9884\u7b97\u6216\u65b0\u5b63\u5ea6\u3002\u00a0<\/span><\/p>\n<p><span>\u60a8\u53ef\u80fd\u4e00\u5f00\u59cb\u4f1a\u4e0e\u516c\u5f0f\u640f\u6597\uff0c\u4f46\u4e00\u65e6\u60a8\u62e5\u6709\u4e00\u4e2a\u5f3a\u5927\u7684\u6a21\u677f\uff0c\u9884\u7b97\u7ba1\u7406\u6d41\u7a0b\u5c31\u4f1a\u53d8\u5f97\u66f4\u52a0\u9ad8\u6548\u2014\u2014\u56e0\u4e3a\u60a8\u9700\u8981\u66f4\u65b0\u7684\u552f\u4e00\u8be6\u7ec6\u4fe1\u606f\u662f\u9884\u7b97\u540d\u79f0\u3001\u9884\u7b97\u91d1\u989d\u4ee5\u53ca\u53ef\u80fd\u7684\u652f\u51fa\u8ba1\u5212\u8be6\u7ec6\u4fe1\u606f\u8868\u3002<\/span><\/p>\n<h3 id=\"h-part-3-the-delta-graph-15-60-minutes\" class=\"wp-block-heading\"><span>\u7b2c 3 \u90e8\u5206\uff1a\u589e\u91cf\u56fe\uff0815-60 \u5206\u949f\uff09<\/span><\/h3>\n<p><span>\u6b64\u529f\u80fd\u65e8\u5728\u521b\u5efa\u4e00\u4e2a\u7b80\u5355\u7684\u89c6\u56fe\uff0c\u4ee5\u4e86\u89e3\u6240\u6709\u5e7f\u544a\u7cfb\u5217\u76f8\u5bf9\u4e8e\u9884\u5b9a\u8ba1\u5212\u7684\u8fdb\u5ea6\u3002\u5728\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u6240\u6709\u9884\u7b97\u4e0e\u8ba1\u5212\u7684\u504f\u5dee\u90fd\u662f 0%\uff0c\u4f46\u5728\u73b0\u5b9e\u751f\u6d3b\u4e2d\uff0c\u8fd9\u79cd\u60c5\u51b5\u5f88\u5c11\u89c1\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u662f\u6700\u5bb9\u6613\u8bbe\u7f6e\u7684\u90e8\u5206\u4e4b\u4e00\uff0c\u56e0\u4e3a\u60a8\u5df2\u7ecf\u5b8c\u6210\u4e86\u7e41\u91cd\u7684\u5de5\u4f5c\u3002<\/span><\/p>\n<p><span>\u5982\u4e0b\u56fe\u6240\u793a\uff0c\u8fd9\u662f\u5bf9\u60a8\u5df2\u521b\u5efa\u7684\u201c\u8be6\u7ec6\u9884\u7b97\u8ddf\u8e2a\u5668\u201d\u9009\u9879\u5361\u7684\u7b80\u5355\u5f15\u7528\u3002\u4e3a\u60a8\u5728\u4e0a\u4e00\u6b65\u4e2d\u521b\u5efa\u7684\u6bcf\u4e2a\u8be6\u7ec6\u9884\u7b97\u8ddf\u8e2a\u5668\u8bbe\u7f6e\u4e00\u5217\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-392694 entered exited\" src=\"data:;base64,<svg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201266%20714'><\/svg>&#8221; alt=&#8221;\u7b2c 3 \u90e8\u5206 &#8211; \u589e\u91cf\u56fe&#8221; width=&#8221;1266&#8243; height=&#8221;714&#8243; data-lazy-srcset=&#8221;<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-3-delta-graph-.jpeg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-3-delta-graph-.jpeg.webp<\/a> 1266w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-3-delta-graph&#8211;600&#215;338.jpeg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-3-delta-graph&#8211;600&#215;338.jpeg.webp<\/a> 600w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-3-delta-graph&#8211;800&#215;451.jpeg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-3-delta-graph&#8211;800&#215;451.jpeg.webp<\/a> 800w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-3-delta-graph&#8211;200&#215;113.jpeg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-3-delta-graph&#8211;200&#215;113.jpeg.webp<\/a> 200w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-3-delta-graph&#8211;768&#215;433.jpeg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-3-delta-graph&#8211;768&#215;433.jpeg.webp<\/a> 768w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-3-delta-graph&#8211;150&#215;85.jpeg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-3-delta-graph&#8211;150&#215;85.jpeg.webp<\/a> 150w&#8221; data-lazy-sizes=&#8221;(max-width: 1266px) 100vw, 1266px&#8221; data-lazy-src=&#8221;<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-3-delta-graph-.jpeg.webp&#038;#8221\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-3-delta-graph-.jpeg.webp&#038;#8221<\/a>; \/><\/figure>\n<\/div>\n<p><span>\u4ee5\u4e0b\u662f\u4e0e\u8d77\u640f\u8ffd\u8e2a\u5668\u7684\u8fd9\u4e2a\u7ec4\u4ef6\u76f8\u5173\u7684\u4e00\u4e9b\u63d0\u793a\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u8bf7\u8bb0\u4f4f\uff0c0% \u662f\u8fd9\u91cc\u7684\u7406\u60f3\u76ee\u6807\u3002\u8d8a\u63a5\u8fd1 0%\uff0c\u60a8\u7684\u8ba1\u5212\u4e0e\u652f\u51fa\u7684\u5339\u914d\u7a0b\u5ea6\u5c31\u8d8a\u9ad8\u3002\u5982\u679c\u60a8\u7684\u53d7\u4f17\u4e0d\u662f\u7279\u522b\u6ce8\u91cd\u6570\u636e\uff0c\u90a3\u4e48\u8ba9\u8fd9\u4e00\u70b9\u5728\u89c6\u89c9\u4e0a\u663e\u800c\u6613\u89c1\u53ef\u80fd\u4f1a\u6709\u6240\u5e2e\u52a9\u3002\u6709\u65f6\uff0c\u6211\u4f1a\u5728 -20% \u5230 20% \u7684\u8303\u56f4\u5185\u6dfb\u52a0\u4e00\u4e2a\u900f\u660e\u7684\u7eff\u8272\u6846\u6765\u8bf4\u660e\u3002<\/span><\/li>\n<li><span>\u901a\u5e38\uff0c\u6211\u5c06\u5782\u76f4\u8f74\u8303\u56f4\u8bbe\u7f6e\u4e3a -1 \u5230 1\u3002\u4f46\u662f\uff0c\u5f53\u60a8\u63a5\u8fd1\u98de\u884c\u7ed3\u675f\u65f6\uff0c\u60a8\u53ef\u80fd\u9700\u8981\u901a\u8fc7\u51cf\u5c0f\u5230 -0.5 \u5230 0.5 \u751a\u81f3\u66f4\u5c0f\u6765\u201c\u653e\u5927\u201d\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-part-4-the-executive-summary-view-30-90-minutes\" class=\"wp-block-heading\"><span>\u7b2c 4 \u90e8\u5206\uff1a\u6267\u884c\/\u6458\u8981\u89c6\u56fe\uff0830-90 \u5206\u949f\uff09<\/span><\/h3>\n<p><span>\u6211\u4eec\u5c06\u8fd9\u4e2a\u7559\u5230\u6700\u540e\uff0c\u56e0\u4e3a\u5b83\u4e3b\u8981\u662f\u57fa\u4e8e\u60a8\u5df2\u7ecf\u5b8c\u6210\u7684\u5de5\u4f5c\u3002<\/span><\/p>\n<p><span>\u6b64\u89c6\u56fe\u7684\u76ee\u7684\u662f\u901a\u8fc7\u66f4\u591a\u7684\u80cc\u666f\u4fe1\u606f\u548c\u9886\u5bfc\u8005\u60f3\u77e5\u9053\u7684\u4e00\u4e9b\u57fa\u672c\u6570\u636e\u70b9\u6765\u8865\u5145\u589e\u91cf\u56fe\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-392695 entered exited\" src=\"data:;base64,<svg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201265%20716'><\/svg>&#8221; alt=&#8221;\u7b2c 4 \u90e8\u5206 &#8211; \u6267\u884c\u89c6\u56fe\u6216\u6458\u8981\u89c6\u56fe&#8221; width=&#8221;1265&#8243; height=&#8221;716&#8243; data-lazy-srcset=&#8221;<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-4-Executive-or-summary-view.jpeg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-4-Executive-or-summary-view.jpeg.webp<\/a> 1265w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-4-Executive-or-summary-view-597&#215;338.jpeg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-4-Executive-or-summary-view-597&#215;338.jpeg.webp<\/a> 597w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-4-Executive-or-summary-view-800&#215;453.jpeg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-4-Executive-or-summary-view-800&#215;453.jpeg.webp<\/a> 800w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-4-Executive-or-summary-view-200&#215;113.jpeg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-4-Executive-or-summary-view-200&#215;113.jpeg.webp<\/a> 200w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-4-Executive-or-summary-view-768&#215;435.jpeg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-4-Executive-or-summary-view-768&#215;435.jpeg.webp<\/a> 768w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-4-Executive-or-summary-view-150&#215;85.jpeg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-4-Executive-or-summary-view-150&#215;85.jpeg.webp<\/a> 150w&#8221; data-lazy-sizes=&#8221;(max-width: 1265px) 100vw, 1265px&#8221; data-lazy-src=&#8221;<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-4-Executive-or-summary-view.jpeg.webp&#038;#8221\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Part-4-Executive-or-summary-view.jpeg.webp&#038;#8221<\/a>; \/><\/figure>\n<\/div>\n<p><span>\u5173\u4e8e\u6267\u884c\u6458\u8981\u7684\u4e00\u4e9b\u60f3\u6cd5\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6b63\u5982\u8be6\u7ec6\u9884\u7b97\u8ddf\u8e2a\u5668\u6982\u8ff0\u4e2d\u6240\u8ff0\uff0c\u8fd9\u662f\u6211\u786c\u7f16\u7801\u5355\u5143\u683c\u7684\u552f\u4e00\u9009\u9879\u5361\u3002\u65e5\u671f\u8868\u548c\u5f15\u64ce\/\u9884\u7b97\u540d\u79f0\/\u9884\u7b97\u91d1\u989d\u5217\u662f\u552f\u4e00\u786c\u7f16\u7801\u7684\u5355\u5143\u683c\u3002\u00a0<\/span><\/li>\n<li><span>\u9274\u4e8e\u8fd9\u662f\u9ad8\u7ba1\u7684\u89c2\u70b9\uff0c\u53ef\u4ee5\u8fdb\u4e00\u6b65\u51cf\u5c11\u6307\u6807\u6570\u91cf\u3002\u6211\u559c\u6b22\u5305\u62ec\u6628\u5929\u548c\u8fc7\u53bb 7 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id=\"h-boost-your-ppc-budgeting-performance-and-reduce-the-effort-with-excel\" class=\"wp-block-heading\"><span>\u4f7f\u7528 Excel \u63d0\u9ad8 PPC \u9884\u7b97\u7ee9\u6548\u5e76\u51cf\u5c11\u5de5\u4f5c\u91cf\u00a0<\/span><\/h2>\n<p><span>\u5728 2023 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PPC \u9884\u7b97\u81f3\u5173\u91cd\u8981\u3002\u4e86\u89e3\u5982\u4f55\u521b\u5efa Excel \u8fdb\u5ea6\u8ddf\u8e2a\u5668\u4ee5\u66f4\u597d\u5730\u7ba1\u7406\u5e7f\u544a\u652f\u51fa 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