{"id":4396,"date":"2024-10-07T23:13:43","date_gmt":"2024-10-07T15:13:43","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4396"},"modified":"2024-10-07T23:13:43","modified_gmt":"2024-10-07T15:13:43","slug":"%e5%ad%a6%e4%bc%9a%e4%bf%a1%e4%bb%bb%e5%b9%bf%e5%91%8a%e5%b9%b3%e5%8f%b0%e7%bc%ba%e4%b9%8f%e9%80%8f%e6%98%8e%e5%ba%a6","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4396","title":{"rendered":"\u5b66\u4f1a\u4fe1\u4efb\u5e7f\u544a\u5e73\u53f0\u7f3a\u4e4f\u900f\u660e\u5ea6"},"content":{"rendered":"<h1><\/h1>\n<h2 class=\"subhead\"><span>\u5e7f\u544a\u5e73\u53f0\u5728\u5e2e\u52a9\u60a8\u4e86\u89e3\u5185\u90e8\u60c5\u51b5\u65b9\u9762\u975e\u5e38\u6e05\u6670\u3002\u4f46\u5728\u67d0\u4e9b\u65f6\u5019\uff0c\u6211\u4eec\u5fc5\u987b\u4fe1\u4efb\u5b83\u4eec\u5e76\u4e13\u6ce8\u4e8e\u6211\u4eec\u80fd\u591f\u63a7\u5236\u7684\u4e8b\u60c5\u3002<\/span><\/h2>\n<div id=\"st-1\">\n<div class=\"st-btn st-last st-custom-button\" data-network=\"searchbot\" data-bs-toggle=\"modal\" data-bs-target=\"#SearchBotModal\"><\/div>\n<\/div>\n<div class=\"body-content pt-3\">\n<div class=\"bialty-container\">\n<p><span>\u5f53\u6211\u5199\u8fd9\u7bc7\u6587\u7ae0\u65f6\uff0c\u6211\u770b\u5230\u4e86\u6807\u9898\u4e2d\u7684\u8bbd\u523a\u610f\u5473&#8230;&#8230;<\/span><\/p>\n<p><span>\u5b66\u4f1a\u4fe1\u4efb\u4e09\u5927\u5e73\u53f0\u2014\u2014\u8c37\u6b4c\u3001\u5fc5\u5e94\uff08\u6211\u62d2\u7edd\u79f0\u4e4b\u4e3a\u5fae\u8f6f\u5e7f\u544a\uff09\u548c Facebook\uff08\u6211\u4ecd\u7136\u4e0d\u559c\u6b22\u79f0\u5176\u4e3a Meta\uff09\u2014\u2014\u4ec5\u5728\u8fc7\u53bb\u7684\u4e00\u4e2a\u6708\u91cc\uff0c\u5b83\u4eec<\/span><span>\u5c31\u89e3\u96c7\u4e86\u6570\u4e07\u540d\u5458\u5de5<\/span><span>\u3002\u00a0<\/span><\/p>\n<p><span>\u7136\u540e\uff0c\u5728\u8c37\u6b4c\u5927\u89c4\u6a21\u88c1\u5458\u540e\u7684\u7b2c\u4e00\u4e2a\u5de5\u4f5c\u65e5\uff0cGoogle Ads UI<\/span><span>\u5b95\u673a\u4e86 3 \u4e2a\u5c0f\u65f6<\/span><span>\u2014\u2014\u8fd9\u662f\u6211\u4ece\u4e8b\u8fd9\u9879\u5de5\u4f5c 18 \u5e74\u4ee5\u6765\u6240\u8bb0\u5f97\u7684\u6700\u957f\u65f6\u95f4\u3002<\/span><\/p>\n<p><span>\u8ba9\u6211\u4eec\u5047\u88c5\u5ffd\u7565\u623f\u95f4\u91cc\u7684\u5927\u8c61\uff0c\u5e76\u8ba8\u8bba\u5982\u4f55\u5b66\u4f1a\u4fe1\u4efb\u6211\u4eec\u5728\u5e73\u53f0\u4e0a\u4e0d\u518d\u770b\u5230\u7684\u4e1c\u897f\u3002<\/span><\/p>\n<p><span>\u968f\u7740\u5e73\u53f0\u65b9\u9762\u7684\u4e00\u7cfb\u5217\u53d8\u5316\uff08<\/span><span>Performance Max<\/span><span>\u3001<\/span><span>Facebook Advantage+<\/span><span>\u6216 Bing \u5bf9\u7f51\u7edc\u7684\u6539\u53d8\u4ee5\u5305\u62ec\u201c\u9009\u62e9\u6d41\u91cf\u201d\uff09\uff0c\u6211\u4eec\u7684\u5e7f\u544a\u5728\u4f55\u65f6\u4f55\u5730\u548c\u5982\u4f55\u5c55\u793a\u7684\u900f\u660e\u5ea6\u76ee\u524d\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u52a0\u6a21\u7cca\u3002\u00a0<\/span><\/p>\n<p><span>\u751a\u81f3\u4e0d\u9700\u8981\u5411 Yelp \u7d22\u8981\u8be6\u7ec6\u62a5\u544a\uff08\u4e0d\u8fc7\uff0c\u4ed6\u4eec\u7684\u8bf4\u6cd5\u59cb\u7ec8\u4fdd\u6301\u4e0d\u53d8\uff09\u3002\u00a0<\/span><\/p>\n<p><span>\u4e0e\u6b64\u540c\u65f6\uff0c\u5728\u5206\u6790\u65b9\u9762\u987a\u5229\u91cf\u5316\u90e8\u5206\u6570\u636e\u7684\u80fd\u529b\uff08\u4f60\u597d\uff0c<\/span><span>GA4<\/span><span>\uff09\uff0c\u5df2\u7ecf\u53d8\u5f97\u50cf\u62c5\u4efb\u7ebd\u7ea6\u55b7\u6c14\u673a\u961f\u9996\u53d1\u56db\u5206\u536b\u4e24\u4e2a\u591a\u8d5b\u5b63\u4e00\u6837\u6210\u529f\u548c\u53ef\u884c\u3002<\/span><\/p>\n<p><span>\u4f60\u53ef\u4ee5\u8bf4\uff0c\u201c\u4e54\u6069\uff0c\u770b\u7740\u6211\uff01\u6211\u4f1a\u9000\u51fa\u8c37\u6b4c\u6216 Facebook\uff0c\u8fd9\u6837\u5c31\u6ca1\u4e8b\u4e86\u3002\u201d\u00a0<\/span><\/p>\n<p><span>\u7b49\u6211\u7ec8\u4e8e\u7b11\u5b8c\u4e86\uff0c\u5f53\u4f60\u5411\u4f60\u7684\u9996\u5e2d\u8425\u9500\u5b98\u89e3\u91ca\u8bf4\u4f60\u505c\u6b62\u4e86\u4f60\u7f51\u7ad9\u6700\u5927\u7684\u6d41\u91cf\u6765\u6e90\u4e4b\u4e00\uff0c\u56e0\u4e3a\u90a3\u4e9b\u90aa\u6076\u7684\u5927\u4f01\u4e1a\u96c6\u56e2\u4e0d\u4f1a\u5411\u4f60\u63d0\u4f9b\u66f4\u591a\u7ec6\u8282\u4e4b\u540e\uff0c\u6211\u4eec\u5c31\u53ef\u4ee5\u4e25\u8083\u5730\u804a\u804a\u73b0\u5b9e\u4e86\u3002<\/span><\/p>\n<p><span>\u4e8b\u60c5\u662f\u8fd9\u6837\u7684\uff1a<\/span><\/p>\n<p><span>\u5c3d\u7ba1\u6211\u5bf9\u5e73\u53f0\u7f3a\u4e4f\u900f\u660e\u5ea6\u9887\u6709\u5fae\u8bcd\uff0c\u4f46\u73b0\u5b9e\u662f\uff0c\u4f5c\u4e3a\u5e7f\u544a\u5546\uff0c\u6211\u4eec\u5bf9\u6b64\u522b\u65e0\u9009\u62e9\u3002\u5728\u8fd9\u4e2a\u9690\u79c1\u81f3\u4e0a\u7684\u65f6\u4ee3\uff0c\u5e7f\u544a\u5e73\u53f0\u4e0d\u5f97\u4e0d\u5c48\u4ece\u4e8e\u6b64\u7c7b\u8981\u6c42\u2014\u2014\u4ee5\u53ca\u67d0\u4e9b\u56fd\u5185\u5916\u653f\u5e9c\u673a\u6784\u7684\u8981\u6c42\u3002<\/span><\/p>\n<p><span>\u56e0\u6b64\uff0c\u5f53\u6211\u4eec\u9762\u5bf9\u73b0\u5b9e\uff1a\u6211\u4eec\u6240\u559c\u6b22\u7684\u900f\u660e\u5ea6\u548c\u6d1e\u5bdf\u529b\u6c34\u5e73\u5728\u4e00\u5468\u4e4b\u540e\u53c8\u56de\u6765\u4e86\u65f6\uff0c\u662f\u65f6\u5019\u5b66\u4f1a\u4fe1\u4efb\u65b0\u5e38\u6001\u4e86\u3002<\/span><\/p>\n<h2 id=\"h-platforms-are-not-wanting-your-money-just-today\" class=\"wp-block-heading\"><span>\u5e73\u53f0\u4e0d\u53ea\u662f\u4eca\u5929\u60f3\u8981\u4f60\u7684\u94b1<\/span><\/h2>\n<p><span>\u4e0d\u7ba1\u6211\u4eec\u600e\u4e48\u770b\u4ed6\u4eec\uff0c\u65e0\u6cd5\u786e\u5b9a\u6709\u591a\u5c11 Performance Max \u5c55\u793a\u6765\u81ea GDN \u5c55\u793a\u4f4d\u7f6e\u786e\u5b9e\u5f88\u9ebb\u70e6\uff0c\u4f46<\/span><strong><span>\u4e5f\u4e0d\u662f<\/span><\/strong><span>\u574f\u4e8b\u3002\u4ed6\u4eec\u4e0d\u4f1a\u6253\u7b97\u8ba9\u6211\u4eec\u5728\u4e00\u4e2a\u6708\u5185\u56e0\u4e3a\u7cdf\u7cd5\u7684\u8868\u73b0\u800c\u7834\u4ea7\u7136\u540e\u9003\u8dd1\u3002<\/span><\/p>\n<p><span>\u6bcf\u4e2a\u5e7f\u544a\u5e73\u53f0\u90fd\u77e5\u9053\uff0c\u5b83\u7684\u9996\u8981\u76ee\u6807\u5c31\u662f\u4e3a\u81ea\u5df1\u8d5a\u94b1\u3002\u00a0<\/span><\/p>\n<p><span>\u4f46\u5982\u679c\u4ed6\u4eec\u51fa\u552e\u7684\u5e7f\u544a\u529f\u80fd\u4e0d\u900f\u660e\u4e14\u6548\u679c\u4e0d\u4f73\uff0c\u90a3\u4e48\u5e7f\u544a\u5546\u5c31\u4f1a\u9000\u51fa\uff0c\u4ed6\u4eec\u5c31\u65e0\u6cd5\u83b7\u5f97\u6536\u5165\uff08\u6709\u8da3\u7684\u662f\uff0c\u8fd9\u8ba9\u4eba\u60f3\u8d77\u4e86\u96c5\u864e\u53cc\u5b50\u5ea7 (Yahoo Gemini)\uff09\u3002\u00a0<\/span><\/p>\n<p><span>\u56e0\u6b64\uff0c\u8fd9\u5fc5\u987b\u8ba9\u5e7f\u544a\u5546\u76f8\u4fe1\uff0c\u5e73\u53f0\u60f3\u8981\u4f60\u7684\u94b1\uff0c\u5e76\u4e0d\u610f\u5473\u7740\u4ed6\u4eec\u4e0d\u60f3\u8ba9\u4f60\u76c8\u5229\u3002\u8bf7\u8bb0\u4f4f\uff0c\u5e7f\u544a\u5e73\u53f0\u770b\u91cd\u7684\u662f\u5e7f\u544a\u5546\u7684\u7ec8\u8eab\u4ef7\u503c\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5b63\u5ea6\u4ef7\u503c\u3002<\/span><\/p>\n<p><span>\u8003\u8651\u5230\u8fd9\u4e00\u70b9\uff0c\u4ec5\u4ec5\u56e0\u4e3a\u4f60\u65e0\u6cd5\u770b\u5230\u53d1\u5e03\u524d\u540e\u7684\u6240\u6709\u60c5\u51b5\uff0c\u5e76\u4e0d\u610f\u5473\u7740\u5b83\u662f\u9519\u8bef\u7684\u3002\u4f46\u8fd9\u786e\u5b9e\u610f\u5473\u7740\u4ed6\u4eec\u7684\u8fd0\u4f5c\u6709\u70b9\u6697\u7bb1\u64cd\u4f5c\u3002<\/span><\/p>\n<p><span>\u4e00\u4e2a\u5e73\u53f0\uff0c\u62e5\u6709\u6240\u6709\u590d\u6742\u7684\u7b97\u6cd5\uff0c\u5728\u7edd\u5bf9\u6700\u4f73\u7684\u60c5\u51b5\u4e0b\uff08\u5373\u7406\u60f3\u7684\u6570\u91cf\u3001\u8f6c\u6362\u3001\u5b63\u8282\u6027\u3001\u9884\u7b97\u3001\u6807\u8bb0\u3001\u94fe\u63a5\u7b49\uff09\u548c\u975e\u201c\u5bf9\u6211\u800c\u8a00\u72ec\u4e00\u65e0\u4e8c\u201d\u7684\u60c5\u51b5\u4e0b\uff0c\u5728\u5176\u9ed1\u5323\u5b50\u4e2d\u53ef\u80fd\u4f1a\u4ea7\u751f\u6bd4\u4efb\u4f55\u624b\u52a8\u64cd\u4f5c\u66f4\u597d\u7684\u6027\u80fd\u3002\u00a0<\/span><\/p>\n<p><span>\u4ed6\u4eec\u8fd9\u6837\u505a\u5e76\u4e0d\u662f\u56e0\u4e3a\u4ed6\u4eec\u62ff\u4e86\u4f60\u7684\u73b0\u91d1\u7136\u540e\u5c31\u8dd1\u4e86\uff0c\u800c\u662f\u56e0\u4e3a\u4ed6\u4eec\u76f8\u4fe1\u8fd9\u80fd\u4fc3\u8fdb\u4f60\u7684\u4e1a\u52a1\u589e\u957f\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\"><\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\">\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-despite-what-you-believe-you-are-still-in-control-sorta\" class=\"wp-block-heading\"><span>\u4e0d\u7ba1\u4f60\u76f8\u4fe1\u4ec0\u4e48\uff0c\u4f60\u4ecd\u7136\u638c\u63a7\u7740\u4e00\u5207\u2014\u2014\u67d0\u79cd\u7a0b\u5ea6\u4e0a<\/span><\/h2>\n<p><span>\u4f5c\u4e3a\u5e7f\u544a\u5546\uff0c\u6211\u4eec\u6709\u6743\u5173\u95ed\u5e7f\u544a\u5355\u5143\u3002\u4f46\u5e7f\u544a\u5546\u5fc5\u987b\u5148\u8bc4\u4f30\u4ee5\u4e0b\u4e8b\u9879\u624d\u80fd\u5173\u95ed\u5e7f\u544a\u5355\u5143\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6211\u662f\u5426\u4e86\u89e3\u5e7f\u544a\u5355\u5143\u5728\u505a\u4ec0\u4e48\uff1f<\/span><\/li>\n<li><span>\u6211\u662f\u5426\u4e86\u89e3\u5e7f\u544a\u5355\u5143\u662f\u5982\u4f55\u5b9e\u73b0\u5176\u6548\u679c\u7684\uff1f<\/span><\/li>\n<li><span>\u5b83\u4ea7\u751f\u7684\u7ed3\u679c\u662f\u5426\u671d\u7740\u9002\u5408\u6211\u7684\u76ee\u6807\u7684\u65b9\u5411\u53d1\u5c55\uff1f<\/span><\/li>\n<\/ul>\n<p><span>\u6240\u4ee5\uff0c\u8fd9\u5c31\u662f\u4e8b\u60c5\u53d8\u5f97\u68d8\u624b\u7684\u5730\u65b9\u3002\u4f60\u53ef\u4ee5\u8bc4\u4f30\u6240\u6709\u8fd9\u4e09\u4e2a\u95ee\u9898\uff0c\u4f46\u5982\u679c\u4f60\u4e0d\u80fd\u56de\u7b54\u524d\u4e24\u4e2a\u95ee\u9898\uff0c\u800c\u6700\u540e\u4e00\u4e2a\u95ee\u9898\u7684\u7b54\u6848\u662f\u201c\u662f\u201d\uff0c\u90a3\u4e48\u5b83\u53ef\u80fd\u80dc\u8fc7\u4e00\u5207\u3002\u6216\u8005\u6b63\u5982\u6211\u7ecf\u5e38\u8bf4\u7684\uff0c\u201c\u5982\u679c\u5b83\u6ca1\u574f\uff0c\u5c31\u4e0d\u8981\u4fee\u7406\u5b83\u3002\u201d<\/span><\/p>\n<p><span>\u6211\u4eec\u90fd\u66fe\u5728\u67d0\u4e2a\u65f6\u5019\u91c7\u53d6\u8fc7\u8fd9\u79cd\u65b9\u6cd5\u3002\u00a0<\/span><\/p>\n<p><span>\u90a3\u4e00\u523b\uff0c\u4f60\u65e0\u6cd5\u5411 CMO \u89e3\u91ca\u4f60\u7684\u5e7f\u544a\u5728\u54ea\u91cc\uff0c\u5b83\u4eec\u5c55\u793a\u7684\u539f\u56e0\uff0c\u4ee5\u53ca\u5b83\u4eec\u5411\u8c01\u5c55\u793a\uff0c<\/span><strong><span>\u4f46<\/span><\/strong><span>1,000% \u770b\u8d77\u6765\u975e\u5e38\u597d\u3002\u00a0<\/span><\/p>\n<p><span>\u9664\u975e\u60a8\u9047\u5230\u4e86\u54c1\u724c\u5b89\u5168\u95ee\u9898\uff08\u6211\u4eec\u7a0d\u540e\u4f1a\u8ba8\u8bba\u8fd9\u4e2a\u95ee\u9898\uff09\uff0c\u4f46\u60a8\u53ef\u4ee5\u540c\u65f6\u5b9e\u73b0\u8d28\u91cf\u548c\u6570\u91cf\uff0c\u5426\u5219\u6709\u65f6\u60a8\u53ef\u80fd\u5fc5\u987b\u63a5\u53d7\u60a8\u7684\u76ee\u6807\uff08\u4f8b\u5982\uff0c\u5c45\u4f4f\u5728 06117 \u7684 25-44 \u5c81\u5973\u6027\uff0c\u6bd5\u4e1a\u4e8e*\u6211\u7684\u6bcd\u6821*\u970d\u592b\u65af\u7279\u62c9\u5927\u5b66\uff0c\u5979\u4eec\u662f\u7ebd\u7ea6\u55b7\u6c14\u673a\u961f\u7684\u7c89\u4e1d\uff0c\u559c\u6b22\u9605\u8bfb\u6709\u5173\u58a8\u897f\u54e5\u5ea6\u5047\u7684\u5185\u5bb9\uff09\u5b9e\u9645\u4e0a\u53ef\u80fd\u4e0e\u60a8\u60f3\u8981\u7684\u4eba\u4e0d\u540c\uff08\u4f8b\u5982\uff0c\u5c45\u4f4f\u5728 06117 \u7684 25-44 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Bing \u641c\u7d22\u6d41\u91cf\u4e2d\u6709\u591a\u5c11\u767e\u5206\u6bd4\u6765\u81ea Yahoo.com\uff0c\u90a3\u5c31\u4e0d\u503c\u5f97\u82b1\u65f6\u95f4\u53bb\u5f04\u6e05\u695a\u3002<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u5e7f\u544a\u5e73\u53f0\u5728\u5e2e\u52a9\u60a8\u4e86\u89e3\u5185\u90e8\u60c5\u51b5\u65b9\u9762\u975e\u5e38\u6e05\u6670\u3002\u4f46\u5728\u67d0\u4e9b\u65f6\u5019\uff0c\u6211\u4eec\u5fc5\u987b\u4fe1\u4efb\u5b83\u4eec\u5e76\u4e13\u6ce8\u4e8e\u6211\u4eec\u80fd\u591f\u63a7\u5236\u7684\u4e8b\u60c5\u3002 \u5f53\u6211\u5199\u8fd9 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