{"id":4654,"date":"2025-01-08T04:03:09","date_gmt":"2025-01-07T20:03:09","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4654"},"modified":"2025-01-08T04:03:41","modified_gmt":"2025-01-07T20:03:41","slug":"%e4%ba%86%e8%a7%a3%e4%bb%98%e8%b4%b9%e6%90%9c%e7%b4%a2%e8%b6%8b%e5%8a%bf%e7%9a%84%e4%ba%94%e5%a4%a7%e6%96%b9%e6%b3%95","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4654","title":{"rendered":"\u4e86\u89e3\u4ed8\u8d39\u641c\u7d22\u8d8b\u52bf\u7684\u4e94\u5927\u65b9\u6cd5"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u4ed8\u8d39\u641c\u7d22\u77ac\u606f\u4e07\u53d8\u3002Google Ads \u6216 Microsoft Ads \u7684\u4e00\u5219\u516c\u544a\u5c31\u53ef\u80fd\u5bfc\u81f4\u5e7f\u544a\u5546\u63a8\u5e7f\u5176\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u65b9\u5f0f\u53d1\u751f\u5de8\u5927\u53d8\u5316\u3002<\/span><\/p>\n<p><span>\u53d8\u5316\u53ef\u80fd\u662f\u7ec6\u5fae\u7684\uff0c\u4f8b\u5982\u5728\u5728\u7ebf\u7528\u6237\u754c\u9762\u4e2d\u79fb\u52a8\u529f\u80fd\u3002\u6216\u8005\u53d8\u5316\u53ef\u80fd\u662f\u5de8\u5927\u7684\uff0c\u4f8b\u5982<\/span><a href=\"https:\/\/searchengineland.com\/google-to-sunset-expanded-text-ads-etas-in-june-2022-374153\"><span>\u5f03\u7528\u6269\u5c55\u6587\u5b57\u5e7f\u544a<\/span><\/a><span>\u3001\u542f\u52a8<\/span><a href=\"https:\/\/searchengineland.com\/google-performance-max-431821\"><span>Performance Max<\/span><\/a><span>\u6216\u653e\u5f03 Universal Analytics \u800c\u4f7f\u7528<\/span><a href=\"https:\/\/searchengineland.com\/how-to-get-started-in-google-analytics-4-344838\"><span>Google Analytics 4<\/span><\/a><span>\u3002<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/guide\/what-is-paid-search\"><span>PPC<\/span><\/a><span>\u4ece\u4e1a\u8005\u5fc5\u987b\u968f\u65f6\u4e86\u89e3\u884c\u4e1a\u7684\u6700\u65b0\u53d1\u5c55\u3002\u53d8\u5316\u4e0d\u4ec5\u4f1a\u5f71\u54cd\u7ee9\u6548\uff0c\u8fd8\u4f1a\u5f71\u54cd\u8425\u9500\u7b56\u7565\u4ee5\u53ca\u6211\u4eec\u4e0e\u5ba2\u6237\u6216\u5185\u90e8\u8425\u9500\u90e8\u95e8\u4e92\u52a8\u7684\u65b9\u5f0f\u3002<\/span><\/p>\n<p><span>\u4e86\u89e3\u4ed8\u8d39\u641c\u7d22\u7684\u65b0\u53d1\u5c55\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u6b64\u6211\u603b\u662f\u4f1a\u95ee\u6f5c\u5728\u7684\u65b0\u5458\u5de5\uff1a\u201c\u60a8\u9605\u8bfb\u54ea\u4e9b\u51fa\u7248\u7269\u6216\u7f51\u7ad9\u6765\u4e86\u89e3\u4ed8\u8d39\u641c\u7d22\u7684\u6700\u65b0\u8d8b\u52bf\uff1f\u201d<\/span><\/p>\n<p><span>\u5982\u679c\u4ed6\u4eec\u65e0\u6cd5\u56de\u7b54\uff0c\u6216\u8005\u8bf4\u201c\u5443\uff0c\u6ca1\u6709\uff1f\u201d\u90a3\u4e48\u4ed6\u4eec\u5c31\u4e0d\u4f1a\u8fdb\u5165\u4e0b\u4e00\u4e2a\u9762\u8bd5\u9636\u6bb5\u3002<\/span><\/p>\n<p><span>\u4ee5\u4e0b\u662f\u4e86\u89e3\u4ed8\u8d39\u641c\u7d22\u8d8b\u52bf\u7684\u4e94\u79cd\u6700\u4f73\u65b9\u6cd5\u3002<\/span><\/p>\n<h2 id=\"h-1-industry-news-sites\" class=\"wp-block-heading\"><span>1. \u884c\u4e1a\u65b0\u95fb\u7f51\u7ad9<\/span><\/h2>\n<p><span>\u5982\u679c\u60a8\u6b63\u5728\u9605\u8bfb\u8fd9\u7bc7\u6587\u7ae0\uff0c\u90a3\u4e48\u60a8\u5df2\u7ecf\u9605\u8bfb\u4e86\u4ed8\u8d39\u641c\u7d22\u65b0\u95fb\u7684\u6700\u4f73\u65b0\u95fb\u7f51\u7ad9\u4e4b\u4e00\u3002Search Engine Land \u4ee5\u5206\u4eab\u7a81\u53d1\u65b0\u95fb\u800c\u81ea\u8c6a\u3002\u00a0<\/span><\/p>\n<p><span>\u5404\u5927\u641c\u7d22\u5f15\u64ce\u7684\u535a\u5ba2\u4e5f\u662f\u4e86\u89e3\u65b0\u529f\u80fd\u516c\u544a\u548c\u5176\u4ed6\u91cd\u8981\u66f4\u65b0\u7684\u91cd\u8981\u8bfb\u7269\u3002Google\u00a0<\/span><a href=\"https:\/\/support.google.com\/google-ads\/announcements\/9048695?hl=en\" target=\"_blank\" rel=\"noopener\"><span>Ads \u535a\u5ba2<\/span><\/a><span>\u548c<\/span><a href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\" target=\"_blank\" rel=\"noopener\"><span>Microsoft Ads \u535a\u5ba2<\/span><\/a><span>\u90fd\u662f\u4e86\u89e3\u65b0\u7248\u672c\u548c\u65b0\u529f\u80fd\u7684\u7edd\u4f73\u6765\u6e90\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u6b63\u5728\u5bfb\u627e\u96f6\u552e\u76f8\u5173\u7684\u65b0\u95fb\uff0c<\/span><a href=\"https:\/\/tinuiti.com\/blog\/\" target=\"_blank\" rel=\"noopener\"><span>Tinuiti \u535a\u5ba2<\/span><\/a><span>\u662f\u6709\u5173\u6240\u6709\u96f6\u552e\u5e7f\u544a\uff08\u5c24\u5176\u662f\u4e9a\u9a6c\u900a\uff09\u7684\u7edd\u4f73\u8d44\u6e90\u3002<\/span><\/p>\n<h2 id=\"h-2-email-newsletters\" class=\"wp-block-heading\"><span>2.\u7535\u5b50\u90ae\u4ef6\u901a\u8baf<\/span><\/h2>\n<p><span>\u9664\u4e86\u6bcf\u5929\u65e9\u4e0a\u5c06\u6700\u65b0\u6d88\u606f\u53d1\u9001\u5230\u60a8\u7684\u6536\u4ef6\u7bb1\u4e4b\u5916\uff0c\u8fd8\u6709\u4ec0\u4e48\u66f4\u597d\u7684\u83b7\u53d6\u6700\u65b0\u65b0\u95fb\u7684\u65b9\u6cd5\u5462\uff1f\u00a0<\/span><\/p>\n<p><span>\u4e00\u4e9b\u65b0\u95fb\u7f51\u7ad9\u548c\u7ec4\u7ec7\u90fd\u4f1a\u53d1\u5e03\u6bcf\u65e5\u6216\u6bcf\u5468\u7684\u65b0\u95fb\u901a\u8baf\uff0c\u6c47\u603b\u6240\u6709\u91cd\u8981\u7684 PPC \u65b0\u95fb\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>Search Engine Land \u6709\u81ea\u5df1\u7684<\/span><a href=\"https:\/\/searchengineland.com\/newsletters\" target=\"_blank\" rel=\"noopener\"><span>\u65b0\u95fb\u901a\u8baf<\/span><\/a><span>\u3002\u8fd9\u662f\u6211\u6bcf\u4e2a\u5de5\u4f5c\u65e5\u7684\u5f00\u59cb\u3002<\/span><\/li>\n<li><span>MarTech \u4e5f\u662f Third Door Media \u7684\u51fa\u7248\u7269\uff0c\u5b83<\/span><a href=\"https:\/\/martech.org\/newsletters\/\" target=\"_blank\" rel=\"noopener\" data-cl=\"true\"><span>\u6bcf\u65e5\u53d1\u5e03\u4e00\u4efd\u65b0\u95fb\u7b80\u62a5<\/span><\/a><span>\uff0c\u91cd\u70b9\u4ecb\u7ecd\u4e0e PPC \u4e13\u4e1a\u4eba\u58eb\u76f8\u5173\u7684\u8425\u9500\u6280\u672f\u65b0\u95fb\u3002<\/span><\/li>\n<li><a href=\"https:\/\/paidsearch.org\/\" target=\"_blank\" rel=\"noopener\"><span>\u4ed8\u8d39\u641c\u7d22\u534f\u4f1a<\/span><\/a><span>\u6bcf\u5929\u53d1\u9001\u65b0\u95fb\u94fe\u63a5\u3002PSA \u4f1a\u5458\u8d44\u683c\u514d\u8d39\u3002<\/span><\/li>\n<li><span>\u6570\u5b57\u8425\u9500\u89e3\u51b3\u65b9\u6848\u00a0\u00a0<a href=\"https:\/\/www.wordstream.com\/\">WordStream\u6709\u4e00\u4efd\u6db5\u76d6 PPC \u548c SEO \u7684\u65b0\u95fb\u901a\u8baf\u3002<\/a><\/span><\/li>\n<li><span>\u6b63\u5728\u505a\u96f6\u552e PPC\uff1f\u67e5\u770b<\/span><a href=\"https:\/\/www.retailbrew.com\/subscribe\" target=\"_blank\" rel=\"noopener\"><span>Retail Brew \u65b0\u95fb\u901a\u8baf\uff0c<\/span><\/a><span>\u4e86\u89e3\u6240\u6709\u4e0e\u96f6\u552e\u76f8\u5173\u7684\u5185\u5bb9\u3002\u00a0<\/span><\/li>\n<li><span>\u5982\u679c\u60a8\u6b63\u5728\u5bfb\u627e\u6709\u5173\u5404\u79cd\u5546\u4e1a\u4e3b\u9898\u7684\u4e00\u822c\u65b0\u95fb\uff0c\u5305\u62ec\u5e7f\u544a\u548c\u8425\u9500\u4e1a\u52a1\uff0cSmartBrief \u63d0\u4f9b<\/span><a href=\"https:\/\/corp.smartbrief.com\/subscribe?_industry=marketing-advertising\" target=\"_blank\" rel=\"noopener\"><span>\u591a\u79cd<\/span><\/a><span>\u60a8\u53ef\u4ee5\u8ba2\u9605\u7684\u65b0\u95fb\u901a\u8baf\u3002\u00a0<\/span><\/li>\n<li><span>\u5bf9 AI \u611f\u5174\u8da3\uff1f\u4ed8\u8d39\u641c\u7d22\u4e2d\u8c01\u4e0d\u611f\u5174\u8da3\uff1fTLDR \u63d0\u4f9b<\/span><a href=\"https:\/\/tldr.tech\/ai\"><span>AI \u7b80\u8baf<\/span><\/a><span>\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u5927\u591a\u6570\u8425\u9500\u673a\u6784\u4e5f\u4f1a\u63d0\u4f9b\u7b80\u62a5\uff0c\u4ecb\u7ecd\u81ea\u5df1\u5bf9\u6700\u65b0 PPC \u548c\u6570\u5b57\u5e7f\u544a\u65b0\u95fb\u7684\u770b\u6cd5\u3002\u592a\u591a\u4e86\uff0c\u65e0\u6cd5\u5728\u6b64\u4e00\u4e00\u5217\u4e3e\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-3-online-chats\" class=\"wp-block-heading\"><span>3. \u5728\u7ebf\u804a\u5929<\/span><\/h2>\n<p><span>\u6211\u53d1\u73b0\u8ddf\u4e0a\u5feb\u901f\u53d8\u5316\u7684 PPC \u65b0\u95fb\u7684\u6700\u4f73\u65b9\u5f0f\u662f\u5173\u6ce8\u5728\u7ebf\u804a\u5929\u3002<\/span><\/p>\n<p><a href=\"https:\/\/officialppcchat.com\/\" target=\"_blank\" rel=\"noopener\"><span>PPCChat\u7531<\/span><\/a><a href=\"https:\/\/twitter.com\/matt_umbro\" target=\"_blank\" rel=\"noopener\"><span>Matt Umbro<\/span><\/a><span>\u4e8e 2011 \u5e74\u5728 Twitter\uff08\u73b0\u79f0\u4e3a X\uff09\u4e0a\u521b\u7acb\uff0c\u76ee\u524d\u7531<\/span><a href=\"https:\/\/twitter.com\/neptunemoon\" target=\"_blank\" rel=\"noopener\"><span>Julie Bacchini<\/span><\/a><span>\u8fd0\u8425\uff0c\u662f\u4ed8\u8d39\u641c\u7d22\u9886\u57df\u6700\u6d3b\u8dc3\u7684\u5728\u7ebf\u804a\u5929\u4e4b\u4e00\u3002<\/span><\/p>\n<p><span>\u5728 X \u4e0a\u5173\u6ce8#ppcchat \u6807\u7b7e\uff0c\u9605\u8bfb\u6765\u81ea PPC \u4e13\u4e1a\u4eba\u58eb\u7684\u6700\u65b0\u6d88\u606f\u3002<\/span><\/p>\n<p><span>PPCChat \u6bcf\u5468\u4e8c\u4e2d\u5348\u4e1c\u90e8\u65f6\u95f4\u8fd8\u4f1a\u4e3e\u529e\u4e00\u6b21\u5173\u4e8e\u67d0\u4e2a\u4e3b\u9898\u7684\u6bcf\u5468\u804a\u5929\u3002\u7531\u4e8e X \u9047\u5230\u7684\u6311\u6218\uff0c\u804a\u5929<\/span><a href=\"https:\/\/ppcchatgroup.slack.com\/join\/shared_invite\/zt-1o34te4eo-d3FUuTLNXfp13feevLpWNw#\/shared-invite\/email\" target=\"_blank\" rel=\"noopener\"><span>\u6700\u8fd1\u5df2\u8f6c\u79fb\u5230 Slack\u3002<\/span><\/a><span>\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u52a0\u5165\u70ed\u70c8\u7684\u8ba8\u8bba\u3002<\/span><\/p>\n<p><span>\u4ed8\u8d39\u641c\u7d22\u534f\u4f1a\u8fd8\u8bbe\u6709\u4e00\u4e2a Slack \u9891\u9053\uff0c\u7528\u4e8e\u5206\u4eab PPC \u65b0\u95fb\u3002\u8be5\u9891\u9053\u5bf9\u6240\u6709 PSA \u6210\u5458\u514d\u8d39\u5f00\u653e\u3002<\/span><\/p>\n<p><span>\u5176\u4ed6\u503c\u5f97\u5173\u6ce8\u7684 X \u6807\u7b7e\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>#marketingtwitter\uff0c\u6db5\u76d6\u4e00\u822c\u8425\u9500\u4e3b\u9898\u3002<\/span><\/li>\n<li><span>#dtctwitter\uff0c\u4e13\u6ce8\u4e8e\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\u7684\u8425\u9500\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-4-follow-thought-leaders-online\" class=\"wp-block-heading\"><span>4. \u5173\u6ce8\u7f51\u4e0a\u7684\u601d\u60f3\u9886\u8896<\/span><\/h2>\n<p><span>\u793e\u4ea4\u5a92\u4f53\u6e20\u9053\u4e2d\u5145\u6ee1\u4e86\u5b9a\u671f\u5206\u4eab\u65b0\u95fb\u7684 PPC \u601d\u60f3\u9886\u8896\u3002\u8ba9\u6211\u4eec\u4ece\u4e3b\u8981\u7684 PPC \u5f15\u64ce\u5f00\u59cb\u3002<\/span><\/p>\n<p><span>Google \u7684 Ginny Marvin \u51e0\u4e4e\u6bcf\u5929\u90fd\u4f1a\u5728<\/span><a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noopener\"><span>X<\/span><\/a><span>\u548c<\/span><a href=\"https:\/\/www.linkedin.com\/in\/ginnymarvin\/\" target=\"_blank\" rel=\"noopener\"><span>LinkedIn<\/span><\/a><span>\u4e0a\u5206\u4eab Google Ads \u66f4\u65b0\u3002<\/span><\/p>\n<p><a href=\"https:\/\/twitter.com\/wilcoxaj\" target=\"_blank\" rel=\"noopener\"><span>\u5982\u679c\u60a8\u6b63\u5728\u6295\u653e LinkedIn \u5e7f\u544a\uff0c\u60a8\u8fd8\u5e94\u8be5\u5728X<\/span><\/a><span>\u6216<\/span><a href=\"https:\/\/www.linkedin.com\/in\/wilcoxaj\/\" target=\"_blank\" rel=\"noopener\"><span>LinkedIn<\/span><\/a><span>\u4e0a\u5173\u6ce8 B2LinkedIn \u7684\u521b\u59cb\u4eba AJ Wilcox\u00a0\u3002\u4ed6\u5206\u4eab\u4e86\u6709\u5173\u5982\u4f55\u5728 LinkedIn \u5e7f\u544a\u4e0a\u53d6\u5f97\u6210\u529f\u7684\u975e\u5e38\u6709\u7528\u7684\u6280\u5de7\u3002\u00a0<\/span><\/p>\n<p><span>Barry Schwartz \u662f OG \u641c\u7d22\u65b0\u95fb\u8bb0\u8005\u4e4b\u4e00\u3002\u4ed6\u5728 Search Engine Land \u548c\u4ed6\u81ea\u5df1\u7684\u7f51\u7ad9<\/span><a href=\"https:\/\/www.seroundtable.com\/\" target=\"_blank\" rel=\"noopener\"><span>Search Engine Roundtable\u4e0a\u62a5\u9053 PPC \u548c SEO\u3002\u5982\u679c\u6709\u65b0\u95fb\uff0cSchwartz \u4f1a\u901a\u8fc7<\/span><\/a><a href=\"https:\/\/twitter.com\/rustybrick\" target=\"_blank\" rel=\"noopener\"><span>X<\/span><\/a><span>\u3001<\/span><a href=\"https:\/\/www.linkedin.com\/in\/rustybrick\/\" target=\"_blank\" rel=\"noopener\"><span>LinkedIn<\/span><\/a><span>\u3001<\/span><a href=\"https:\/\/www.threads.net\/@rustybrick\" target=\"_blank\" rel=\"noopener\"><span>Threads<\/span><\/a><span>\u3001<\/span><a href=\"https:\/\/bsky.app\/profile\/rustybrick.com\" target=\"_blank\" rel=\"noopener\"><span>BlueSky<\/span><\/a><span>\u4ee5\u53ca\u53ef\u80fd\u8fd8\u6709\u5f88\u591a\u6211\u4e0d\u77e5\u9053\u7684\u6e20\u9053\u62a5\u9053\u3002<\/span><\/p>\n<p><span>\u6211\u6700\u559c\u6b22\u7684\u5bfb\u627e PPC \u601d\u60f3\u9886\u8896\u7684\u65b9\u6cd5\u4e4b\u4e00\u662f\u5173\u6ce8\u90a3\u4e9b\u6211\u5f88\u559c\u6b22\u7684\u4f1a\u8bae\u6f14\u8bb2\u8005\u3002\u5927\u591a\u6570\u6f14\u8bb2\u8005\u90fd\u4f1a\u5728\u6f14\u8bb2\u4e2d\u52a0\u5165\u81ea\u5df1\u7684\u793e\u4ea4\u8d26\u53f7\uff1b\u5982\u679c\u6ca1\u6709\uff0c\u8bf7\u641c\u7d22\u4ed6\u4eec\u3002<\/span><\/p>\n<p><span>\u4e00\u4e9b\u503c\u5f97\u5173\u6ce8\u7684\u4f18\u79c0\u4f1a\u8bae\u6f14\u8bb2\u8005\u5305\u62ec\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/twitter.com\/MenachemAni\" target=\"_blank\" rel=\"noopener\"><span>\u6885\u7eb3\u8d6b\u59c6\u00b7\u963f\u5c3c<\/span><\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/neptunemoon\" target=\"_blank\" rel=\"noopener\"><span>\u6731\u8389\u00b7\u5df4\u5947\u5c3c<\/span><\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/ppckirk\" target=\"_blank\" rel=\"noopener\"><span>\u67ef\u514b\u00b7\u5a01\u5ec9\u59c6\u65af<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/mikeryanretail\/\" target=\"_blank\" rel=\"noopener\"><span>\u8fc8\u514b\u00b7\u745e\u5b89<\/span><\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/kasimaslam\" target=\"_blank\" rel=\"noopener\"><span>\u5361\u897f\u59c6\u00b7\u963f\u65af\u5170<\/span><\/a><\/li>\n<\/ul>\n<p><span>\u8fd9\u7edd\u4e0d\u662f\u4e00\u4e2a\u5b8c\u6574\u7684\u5217\u8868\u2014\u2014\u53bb\u627e\u5230\u4f60\u6700\u559c\u6b22\u7684\u6f14\u8bb2\u8005\u5e76\u5173\u6ce8\u4ed6\u4eec\u3002<\/span><\/p>\n<p><span>\u81f3\u4e8e\u5728\u54ea\u91cc\u53ef\u4ee5\u627e\u5230\u6709\u5f71\u54cd\u529b\u7684\u4eba\uff0cX \u548c LinkedIn \u90fd\u662f\u5f88\u597d\u7684\u8d77\u70b9\u3002X \u5f80\u5f80\u6709\u66f4\u591a\u7a81\u53d1\u65b0\u95fb\uff0c\u800c LinkedIn \u5219\u5145\u6ee1\u4e86\u7cbe\u5f69\u7684\u957f\u7bc7\u5185\u5bb9\uff0c\u5305\u62ec\u5bf9\u7a81\u53d1\u65b0\u95fb\u7684\u89e3\u8bfb\u3002\u67e5\u770b\u8fd9\u4e24\u4e2a\u793e\u4ea4\u6e20\u9053\u4ee5\u627e\u5230\u4f18\u79c0\u7684\u5f71\u54cd\u529b\u4eba\u58eb\u3002<\/span><\/p>\n<h2 id=\"h-5-marketing-podcasts\" class=\"wp-block-heading\"><span>5. \u8425\u9500\u64ad\u5ba2<\/span><\/h2>\n<p><span>\u6211\u559c\u6b22\u5728\u6563\u6b65\u6216\u953b\u70bc\u65f6\u542c\u64ad\u5ba2\u3002\u8fd9\u662f\u4e00\u79cd\u65e0\u9700\u8d39\u529b\u5c31\u80fd\u83b7\u53d6\u65b0\u95fb\u7684\u597d\u65b9\u6cd5\u3002<\/span><\/p>\n<p><span>\u6211\u6700\u559c\u6b22\u7684 PPC \u65b0\u95fb\u64ad\u5ba2\u662f<\/span><a href=\"https:\/\/marketingoclock.com\/\" target=\"_blank\" rel=\"noopener\"><span>Marketing O&#8217;Clock \uff0c\u7531<\/span><\/a><a href=\"https:\/\/twitter.com\/gregfinn\" target=\"_blank\" rel=\"noopener\"><span>Greg Finn<\/span><\/a><span>\u3001<\/span><a href=\"https:\/\/twitter.com\/shepzirnheld\" target=\"_blank\" rel=\"noopener\"><span>Christine Zirnheld<\/span><\/a><span>\u3001<\/span><a href=\"https:\/\/twitter.com\/JessicaLBudde\" target=\"_blank\" rel=\"noopener\"><span>Jess Budde<\/span><\/a><span>\u548c<\/span><a href=\"https:\/\/twitter.com\/njwmarketing\" target=\"_blank\" rel=\"noopener\"><span>Nicole Waddington<\/span><\/a><span>\u4e3b\u6301\u3002\u8fd9\u662f\u4e00\u4e2a\u6bcf\u5468\u64ad\u5ba2\uff0c\u6db5\u76d6\u4ed8\u8d39\u3001\u6709\u673a\u548c\u793e\u4ea4\u8425\u9500\u65b0\u95fb\u3002\u8be5\u56e2\u961f\u5206\u4eab\u5bf9\u6700\u65b0\u884c\u4e1a\u65b0\u95fb\u7684\u89c1\u89e3\u3002<\/span><\/p>\n<p><a href=\"https:\/\/www.paidsearchpodcast.com\/\" target=\"_blank\" rel=\"noopener\"><span>\u4ed8\u8d39\u641c\u7d22\u64ad\u5ba2<\/span><\/a><span>\u662f\u53e6\u4e00\u4e2a PPC \u65b0\u95fb\u6765\u6e90\u3002\u867d\u7136\u4ed6\u4eec\u7684\u8282\u76ee\u5b89\u6392\u4e0d\u50cf Marketing O&#8217;Clock \u90a3\u6837\u6709\u89c4\u5f8b\uff0c\u4f46\u4ecd\u7136\u503c\u5f97\u4e00\u542c\u3002<\/span><\/p>\n<p><a href=\"https:\/\/podcasters.spotify.com\/pod\/show\/ppcchat-roundup\/\" target=\"_blank\" rel=\"noopener\"><span>Anu Adegbola \u5728PPCChat Roundup \u64ad\u5ba2<\/span><\/a><span>\u4e0a\u5bf9\u6bcf\u5468 PPCChat \u8fdb\u884c\u4e86\u603b\u7ed3\u3002\u00a0<\/span><\/p>\n<p><span>\u5a01\u5c14\u79d1\u514b\u65af (Wilcox) \u4e3b\u6301\u4e86\u4e00\u6863\u540d\u4e3a<\/span><a href=\"https:\/\/b2linked.com\/podcast\/\" target=\"_blank\" rel=\"noopener\"><span>\u201cLinkedIn \u5e7f\u544a\u79c0\u201d<\/span><\/a><span>\u7684 LinkedIn \u5e7f\u544a\u64ad\u5ba2\uff0c\u4ed6\u5728\u64ad\u5ba2\u4e2d\u4e3a LinkedIn \u5e7f\u544a\u8fd9\u4e00\u4e3b\u9898\u5e26\u6765\u4e86\u6d3b\u529b\u548c\u6fc0\u60c5\u3002<\/span><\/p>\n<h2 id=\"h-bonus-conferences\" class=\"wp-block-heading\"><span>\u5956\u91d1\uff1a\u4f1a\u8bae<\/span><\/h2>\n<p><span>\u4ed8\u8d39\u641c\u7d22\u548c\u641c\u7d22\u884c\u4e1a\u4f1a\u8bae\u51e0\u4e4e\u5168\u5e74\u90fd\u5728\u4e3e\u884c\u3002\u867d\u7136\u5b83\u4eec\u4e3e\u529e\u7684\u9891\u7387\u4e0d\u591f\u9ad8\uff0c\u4e0d\u8db3\u4ee5\u6210\u4e3a PPC \u65b0\u95fb\u7684\u552f\u4e00\u6765\u6e90\uff0c\u4f46\u5b83\u4eec\u4ecd\u7136\u662f\u6df1\u5165\u4e86\u89e3\u6700\u65b0\u52a8\u6001\u7684\u597d\u5730\u65b9\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/searchengineland.com\/smx\" target=\"_blank\" rel=\"noopener\"><span>\u7531 Third Door Media \u4e3b\u529e\u7684SMX \u4f1a\u8bae\u7cfb\u5217<\/span><\/a><span>\u662f\u6211\u6700\u559c\u6b22\u7684\u4f1a\u8bae\u4e4b\u4e00\u3002\uff08\u62ab\u9732\uff1a\u6211\u662f SMX \u8282\u76ee\u59d4\u5458\u4f1a\u7684\u6210\u5458\u3002\uff09<\/span><\/li>\n<li><a href=\"https:\/\/www.pubcon.com\/\" target=\"_blank\" rel=\"noopener\"><span>Pubcon<\/span><\/a><span>\u5728\u7f8e\u56fd\u5404\u5730\u4e3e\u529e\u6d3b\u52a8\uff0c\u8bbe\u6709 PPC \u8f68\u9053\u5e76\u62e5\u6709\u4f18\u79c0\u7684\u6f14\u8bb2\u8005\u3002<\/span><\/li>\n<li><a href=\"https:\/\/brightonseo.com\/\" target=\"_blank\" rel=\"noopener\"><span>\u5e03\u83b1\u987f SEO<\/span><\/a><span>\u53ef\u80fd\u662f\u82f1\u56fd\u6700\u8457\u540d\u7684\u641c\u7d22\u4f1a\u8bae\u300211 \u6708\uff0c\u4ed6\u4eec\u5c06\u9996\u6b21\u628a\u8fd9\u4e2a\u5c55\u4f1a\u5e26\u5230\u5723\u5730\u4e9a\u54e5\u3002\u8fd9\u4e2a\u4f1a\u8bae\u4e0a\u603b\u662f\u6709\u7cbe\u5f69\u7684 PPC \u4f1a\u8bae\u3002<\/span><\/li>\n<li><a href=\"https:\/\/www.ppcliveuk.com\/\" target=\"_blank\" rel=\"noopener\"><span>PPC Live UK<\/span><\/a><span>\u7531<\/span><a href=\"https:\/\/twitter.com\/TheMarketingAnu\" target=\"_blank\" rel=\"noopener\"><span>Anu Adegbola<\/span><\/a><span>\u521b\u7acb\uff0c\u5b9a\u671f\u4e3a\u4f26\u6566\u7684 PPC \u4e13\u4e1a\u4eba\u58eb\u4e3e\u529e\u793e\u4ea4\u6d3b\u52a8\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u4ed8\u8d39\u641c\u7d22\u534f\u4f1a\u8fd8\u4e3e\u529e\u6709\u5173\u65b0\u95fb\u8bdd\u9898\u7684\u4f1a\u8bae\u548c\u7f51\u7edc\u7814\u8ba8\u4f1a\u3002<\/span><\/p>\n<p><span>\u5e0c\u671b\u60a8\u5df2\u7ecf\u627e\u5230\u4e86\u4e00\u4e9b\u83b7\u53d6\u6700\u65b0 PPC \u65b0\u95fb\u7684\u65b0\u5730\u65b9\u3002\u662f\u65f6\u5019\u5f00\u59cb\u9605\u8bfb\u3001\u8046\u542c\u548c\u53c2\u4e0e\u4e86\uff01\u00a0<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4ed8\u8d39\u641c\u7d22\u77ac\u606f\u4e07\u53d8\u3002Google Ads \u6216 Microsoft Ads \u7684\u4e00\u5219\u516c\u544a\u5c31\u53ef\u80fd\u5bfc\u81f4\u5e7f\u544a\u5546\u63a8\u5e7f\u5176\u4ea7\u54c1\u548c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4654","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4654"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4654\/revisions"}],"predecessor-version":[{"id":4810,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4654\/revisions\/4810"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4654"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}