{"id":4717,"date":"2025-02-08T01:54:42","date_gmt":"2025-02-07T17:54:42","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4717"},"modified":"2025-02-08T01:55:49","modified_gmt":"2025-02-07T17:55:49","slug":"%e6%8f%90%e9%ab%98%e5%8f%af%e5%8f%91%e7%8e%b0%e6%80%a7%e5%92%8c%e6%8a%95%e8%b5%84%e5%9b%9e%e6%8a%a5%e7%8e%87%e7%9a%84%e4%bc%81%e4%b8%9a%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4717","title":{"rendered":"\u63d0\u9ad8\u53ef\u53d1\u73b0\u6027\u548c\u6295\u8d44\u56de\u62a5\u7387\u7684\u4f01\u4e1a\u6307\u5357"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u53ef\u53d1\u73b0\u6027\u7684\u6982\u5ff5\u5df2\u6f14\u53d8\u6210\u4f01\u4e1a\u52aa\u529b\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u8054\u7cfb\u7684\u5173\u952e\u56e0\u7d20\u3002<\/span><\/p>\n<p><span>\u5b83\u4e0d\u518d\u4ec5\u4ec5\u5b58\u5728\uff0c\u800c\u662f\u53ef\u88ab\u53d1\u73b0\u3001\u53ef\u9009\u62e9\u5e76\u65e0\u7f1d\u96c6\u6210\u5230\u590d\u6742\u7684\u5ba2\u6237\u65c5\u7a0b\u7f51\u7edc\u4e2d\u3002<\/span><\/p>\n<p><span>\u672c\u6587\u63a2\u8ba8\u4e86\u53ef\u53d1\u73b0\u6027\u4ee5\u53ca\u5f3a\u5927\u7684\u5168\u6e20\u9053\u53ef\u53d1\u73b0\u6027\u7b56\u7565\u5982\u4f55\u5e2e\u52a9\u54c1\u724c\u5efa\u7acb\u6709\u610f\u4e49\u4e14\u6301\u4e45\u7684\u5ba2\u6237\u5173\u7cfb\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-what-is-findability\" class=\"wp-block-heading\"><span>\u53ef\u53d1\u73b0\u6027\u662f\u4ec0\u4e48\uff1f<\/span><\/h2>\n<p><span>\u53ef\u53d1\u73b0\u6027\u8fd9\u4e00\u5b66\u79d1\u7684\u6838\u5fc3\u5728\u4e8e\u5728\u6b63\u786e\u7684\u65f6\u95f4\u548c\u6b63\u786e\u7684\u5730\u70b9\u5c06\u5408\u9002\u7684\u6d88\u8d39\u8005\u4e0e\u5408\u9002\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u8054\u7cfb\u8d77\u6765\u2014\u2014\u65e0\u8bba\u662f\u5b9e\u4f53\u7684\u8fd8\u662f\u6570\u5b57\u7684\u3002<\/span><\/p>\n<p><span>\u5728\u6211\u7684\u516c\u53f8\u897f\u73ed\u7259\u6c83\u8fbe\u4e30\uff0c\u6211\u4eec\u7684\u53ef\u53d1\u73b0\u6027\u65b9\u6cd5\u6807\u5fd7\u7740\u4ece\u4ec5\u4ec5\u6ee1\u8db3\u7279\u5b9a\u7684\u6570\u5b57\u9700\u6c42\u548c\u5e73\u53f0\uff08\u9759\u6001\u6982\u5ff5\uff09\u5411\u53c2\u4e0e<\/span><a href=\"https:\/\/searchengineland.com\/mapping-customer-journey-seo-marketing-success-432346\"><span>\u5168\u9762\u7684\u65c5\u7a0b<\/span><\/a><span>\u4ee5\u53d1\u73b0\u3001\u5b9a\u4f4d\u548c\u6ee1\u8db3\u8fd9\u4e9b\u9700\u6c42\uff08\u52a8\u6001\u6982\u5ff5\uff09\u7684\u8f6c\u53d8\u3002\u00a0<\/span><\/p>\n<p><span>\u7b80\u800c\u8a00\u4e4b\uff0c\u5b83\u5f3a\u8c03\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\uff08\u5b8c\u6574\u7684\u65c5\u7a0b\uff09\u548c\u5168\u6e20\u9053\u5173\u6ce8\uff08\u65e0\u8bba\u901a\u8fc7\u4f55\u79cd\u6e20\u9053\uff0c\u6d88\u8d39\u8005\u7684\u884c\u4e3a\uff09\u3002<\/span><\/p>\n<p><span>\u968f\u7740\u7f51\u7edc\u7684\u53d1\u5c55\uff0c\u6d88\u8d39\u8005\u5df2\u7ecf\u4ece\u7eaf\u6570\u5b57\u5e73\u53f0\u5185\u7684\u6709\u9650\u641c\u7d22\u8f6c\u53d8\u4e3a\u6839\u636e\u4ed6\u4eec\u7684\u65c5\u7a0b\u9636\u6bb5\u63a2\u7d22\u5404\u79cd\u6e20\u9053\u3002\u00a0<\/span><\/p>\n<p><span>\u73b0\u5728\u6709<\/span><a href=\"https:\/\/searchengineland.com\/modern-search-landscape-how-where-reach-target-audience-388290\"><span>\u591a\u79cd\u641c\u7d22\u5c5e\u6027<\/span><\/a><span>\u548c\u683c\u5f0f\uff08\u6587\u672c\u3001\u56fe\u50cf\u3001\u89c6\u9891\u3001\u865a\u62df\u73b0\u5b9e\u3001\u589e\u5f3a\u73b0\u5b9e\u7b49\uff09\u5df2\u9010\u6e10\u6ee1\u8db3\u591a\u6837\u5316\u7684\u9700\u6c42\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u641c\u7d22\u5f15\u64ce<\/span><\/strong><span>\uff1a\u201c\u6211\u60f3\u77e5\u9053\u201d\u641c\u7d22\u3002<\/span><\/li>\n<li><strong><span>\u6570\u5b57\u89c6\u9891\u5e73\u53f0<\/span><\/strong><span>\uff08\u4f8b\u5982 YouTube\u3001Vimeo\uff09\uff1a\u201c\u6211\u60f3\u77e5\u9053\u201d\u548c\u201c\u6211\u60f3\u8981\u505a\u201d\u641c\u7d22\u3002<\/span><\/li>\n<li><strong><span>\u5730\u7406\u5b9a\u4f4d\u5e73\u53f0<\/span><\/strong><span>\uff08\u4f8b\u5982\uff0c\u8c37\u6b4c\u5730\u56fe\u3001\u5546\u5e97\u5b9a\u4f4d\u5668\uff09\uff1a\u201c\u6211\u60f3\u53bb\u201d\u548c\u201c\u6211\u60f3\u4e70\u201d\u641c\u7d22\u3002<\/span><\/li>\n<li><strong><span>\u7535\u5b50\u5546\u52a1\u5e73\u53f0<\/span><\/strong><span>\uff08\u4f8b\u5982\u4e9a\u9a6c\u900a\u3001AliExpress\u3001eBay\uff09\uff1a\u201c\u6211\u60f3\u4e70\u201d\u641c\u7d22\u3002<\/span><\/li>\n<li><strong><span>\u793e\u4ea4\u5e73\u53f0<\/span><\/strong><span>\uff08\u4f8b\u5982 Facebook\u3001LinkedIn\u3001TikTok\u3001X\u3001Pinterest\uff09\uff1a\u201c\u6211\u60f3\u77e5\u9053\u201d\u641c\u7d22\uff08\u901a\u8fc7\u719f\u4eba\u548c\u670b\u53cb\uff09\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u968f\u7740\u641c\u7d22\u7b56\u7565\u7684\u4e0d\u540c\u65b9\u9762\u4e0d\u65ad\u53d1\u5c55\uff0c\u91cd\u70b9\u4ece\u9488\u5bf9\u7279\u5b9a\u5143\u7d20\uff08\u5982\u73af\u5883\u3001\u4ea7\u54c1\u6216\u670d\u52a1\u4ee5\u53ca\u5173\u952e\u8bcd\uff09\u7684\u4f18\u5316\u8f6c\u53d8\u4e3a\u4e0e\u6d88\u8d39\u8005\u65c5\u7a0b\u7684\u5404\u4e2a\u9636\u6bb5\u76f8\u4e00\u81f4\u7684\u66f4\u5168\u9762\u7684\u65b9\u6cd5\u3002<\/span><\/p>\n<h2 id=\"h-the-findability-model-a-4-phase-framework\" class=\"wp-block-heading\"><span>\u53ef\u53d1\u73b0\u6027\u6a21\u578b\uff1a\u56db\u9636\u6bb5\u6846\u67b6<\/span><\/h2>\n<p><span>\u6211\u4eec\u7684\u53ef\u53d1\u73b0\u6027\u65b9\u6cd5\u57fa\u4e8e 360 \u5ea6\u6a21\u578b\uff0c\u6db5\u76d6\u4ece\u5206\u6790\u5230\u8fd0\u8425\u3002<\/span><\/p>\n<p><span>\u5b83\u4f18\u5148\u8fdb\u884c\u6301\u7eed\u7684\u6218\u672f\u5ba1\u67e5\uff0c\u4ee5\u4fbf\u8fdb\u884c\u6f5c\u5728\u7684\u4fee\u6b63\u548c\u6218\u7565\u8bc4\u4f30\uff0c\u4ee5\u9002\u5e94\u5e02\u573a\u6216\u7ade\u4e89\u7684\u53d8\u5316\u3002<\/span><\/p>\n<p><span>\u6b64\u5916\uff0c\u53ef\u53d1\u73b0\u6027\u5728\u6211\u4eec\u7684\u6570\u5b57\u65b9\u5411\u4e0a\u5177\u6709\u53ef\u89c1\u6027\uff0c\u8fd9\u6709\u53cc\u91cd\u76ee\u7684\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u63d0\u9ad8\u6211\u4eec\u7684\u54c1\u724c\u548c\u4ea7\u54c1\u77e5\u540d\u5ea6\u3002<\/span><\/li>\n<li><span>\u5145\u5f53\u5546\u4e1a\u667a\u80fd\u7684\u6765\u6e90\u3002\u00a0<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\">&lt;img class=&quot;wp-image-433034 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;\u6c83\u8fbe\u4e30\u897f\u73ed\u7259\u7684\u53ef\u53d1\u73b0\u6027\u6a21\u578b&#8221; width=&#8221;450&#8243; height=&#8221;800&#8243; data-lazy-srcset=&#8221;<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Findability-model-in-Vodafone-Spain.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Findability-model-in-Vodafone-Spain.png.webp<\/a> 754w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Findability-model-in-Vodafone-Spain-190&#215;338.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Findability-model-in-Vodafone-Spain-190&#215;338.png.webp<\/a> 190w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Findability-model-in-Vodafone-Spain-338&#215;600.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Findability-model-in-Vodafone-Spain-338&#215;600.png.webp<\/a> 338w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Findability-model-in-Vodafone-Spain-64&#215;113.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Findability-model-in-Vodafone-Spain-64&#215;113.png.webp<\/a> 64w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Findability-model-in-Vodafone-Spain-150&#215;267.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Findability-model-in-Vodafone-Spain-150&#215;267.png.webp<\/a> 150w&#8221; data-lazy-sizes=&#8221;(max-width: 754px) 100vw, 754px&#8221; data-lazy-src=&#8221;<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Findability-model-in-Vodafone-Spain.png.webp&#038;#8221\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Findability-model-in-Vodafone-Spain.png.webp&#038;#8221<\/a>; \/&gt;<figcaption class=\"wp-element-caption\"><em><span>\u6c83\u8fbe\u4e30\u897f\u73ed\u7259\u7684\u53ef\u53d1\u73b0\u6027\u6a21\u578b<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<h2 id=\"h-phase-1-analysis\" class=\"wp-block-heading\"><span>\u7b2c\u4e00\u9636\u6bb5\uff1a\u5206\u6790<\/span><\/h2>\n<h3 id=\"h-economic-environment\" class=\"wp-block-heading\"><span>\u7ecf\u6d4e\u73af\u5883<\/span><\/h3>\n<p><span>\u4e86\u89e3\u7ecf\u6d4e\u73af\u5883\u5bf9\u4e8e\u5236\u5b9a\u6709\u6548\u7684\u53ef\u53d1\u73b0\u6027\u7b56\u7565\u81f3\u5173\u91cd\u8981\u3002\u5b83\u6709\u52a9\u4e8e\u505a\u51fa\u6709\u5173\u8d44\u6e90\u5206\u914d\u548c\u4ee5\u6295\u8d44\u56de\u62a5\u7387\u4e3a\u91cd\u70b9\u7684\u8425\u9500\u7b56\u7565\u7684\u660e\u667a\u51b3\u7b56\u3002<\/span><\/p>\n<p><span>\u5728\u6b64\u90e8\u5206\u4e2d\uff0c\u6211\u4eec\u7684\u91cd\u70b9\u96c6\u4e2d\u5728\u4ee5\u4e0b\u5173\u952e\u9886\u57df\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4eba\u53e3\u8d8b\u52bf\u3002<\/span><\/li>\n<li><span>\u6d88\u8d39\u8d8b\u52bf\u3002<\/span><\/li>\n<li><span>\u8de8\u4ea7\u54c1\u548c\u670d\u52a1\u7c7b\u522b\u7684\u6d88\u8d39\u8005\u652f\u51fa\u5206\u914d\u3002<\/span><\/li>\n<li><span>\u653f\u6cbb\u683c\u5c40\u3002<\/span><\/li>\n<li><span>GDP \u8f68\u8ff9\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-company-internal-factors\" class=\"wp-block-heading\"><span>\u516c\u53f8\u5185\u90e8\u56e0\u7d20<\/span><\/h3>\n<p><span>\u867d\u7136\u5206\u6790\u7ecf\u6d4e\u5f62\u52bf\u81f3\u5173\u91cd\u8981\uff0c\u4f46\u4e0d\u8981\u5ffd\u89c6\u7ec4\u7ec7\u3001\u521b\u65b0\u3001\u7269\u6d41\u7b49\u5185\u90e8\u56e0\u7d20\u4ee5\u53ca\u5236\u5b9a\u6210\u529f\u7684\u53ef\u53d1\u73b0\u6027\u7b56\u7565\u7684\u5176\u4ed6\u5185\u5728\u7ef4\u5ea6\u3002<\/span><\/p>\n<p><span>\u6211\u4eec\u7279\u522b\u5173\u6ce8\u8fd9\u4e9b\u5173\u952e\u8981\u7d20\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4ea7\u54c1\u548c\u670d\u52a1\u5dee\u5f02\u5316\u3002<\/span><\/li>\n<li><span>\u5e02\u573a\u4efd\u989d\u2014\u2014\u6309\u6570\u5b57\u548c\u975e\u6570\u5b57\u5212\u5206\u3002<\/span><\/li>\n<li><span>\u5185\u90e8\u6570\u5b57\u6280\u80fd\u4e0e\u5916\u5305\u3002<\/span><\/li>\n<li><span>\u5f52\u56e0\u6a21\u578b\u6210\u719f\u5ea6\u5b9e\u65bd\u3002<\/span><\/li>\n<li><span>\u5168\u6e20\u9053\u6210\u719f\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-industry-sector\" class=\"wp-block-heading\"><span>\u5de5\u4e1a\u9886\u57df<\/span><\/h3>\n<p><span>\u884c\u4e1a\u90e8\u95e8\u5305\u62ec\u540c\u65f6\u8868\u5f81\u7ecf\u6d4e\u73af\u5883\u548c\u516c\u53f8\u5185\u90e8\u56e0\u7d20\u7684\u6240\u6709\u56e0\u7d20\u3002\u00a0<\/span><\/p>\n<p><span>\u63a2\u7d22\u5de5\u4e1a\u9886\u57df\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u4e3a\u7ecf\u6d4e\u8d8b\u52bf\u4f1a\u663e\u8457\u5f71\u54cd\u4e1a\u7ee9\u3002\u5168\u9762\u8bc4\u4f30\u6709\u52a9\u4e8e\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u8bc6\u522b\u673a\u4f1a\u548c\u5a01\u80c1\u3002<\/span><\/li>\n<li><span>\u5b8c\u5584\u53ef\u53d1\u73b0\u6027\u7b56\u7565\u4ee5\u9002\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u5e02\u573a\u52a8\u6001\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u8fd9\u4f7f\u5f97\u4f01\u4e1a\u80fd\u591f\u521b\u65b0\u5e76\u4fdd\u6301\u7ade\u4e89\u529b\u3002<\/span><\/p>\n<p><span>\u5728\u6b64\u90e8\u5206\u4e2d\uff0c\u6211\u4eec\u7684\u91cd\u70b9\u5173\u6ce8\u4ee5\u4e0b\u5173\u952e\u65b9\u9762\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u7ade\u4e89\u5bf9\u624b\u3002<\/span><\/li>\n<li><span>\u9700\u6c42\u5f39\u6027\u3002<\/span><\/li>\n<li><span>\u9700\u6c42\u589e\u957f\u7387\u3002<\/span><\/li>\n<li><span>\u76d1\u7ba1\u73af\u5883\u3002<\/span><\/li>\n<li><span>\u5e74\u5ea6\u589e\u957f\u8d8b\u52bf\u3002<\/span><\/li>\n<li><span>\u6536\u5165\u91cf\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u60a8\u8fd8\u53ef\u4ee5\u4f7f\u7528\u516c\u5171\u4fe1\u606f\u5b58\u50a8\u5e93\u6765\u8bbf\u95ee\u5176\u4e2d\u4e00\u4e9b\u4fe1\u606f\u3002\u00a0<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0cGoogle Trends \u53ef\u80fd\u662f\u4e00\u79cd\u5b9d\u8d35\u7684\u8d44\u6e90\u3002\u00a0<\/span><\/p>\n<p><span>\u8ba9\u6211\u4eec\u60f3\u8c61\u4e00\u4e0b\u63a2\u7d22\u4ece 2004 \u5e74\u5230\u73b0\u5728\u6700\u53d7\u6b22\u8fce\u7684\u624b\u673a\u54c1\u724c\u7684\u9700\u6c42\u589e\u957f\u7387\uff1a<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433035 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Demand-growth-rate-popular-mobile-handsets.png.webp\" alt=\"\u9700\u6c42\u589e\u957f\u7387-\u70ed\u95e8\u624b\u673a\" width=\"2048\" height=\"1033\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Demand-growth-rate-popular-mobile-handsets.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Demand-growth-rate-popular-mobile-handsets-600x303.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Demand-growth-rate-popular-mobile-handsets-800x404.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Demand-growth-rate-popular-mobile-handsets-200x101.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Demand-growth-rate-popular-mobile-handsets-768x387.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Demand-growth-rate-popular-mobile-handsets-1536x775.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Demand-growth-rate-popular-mobile-handsets-150x76.png.webp 150w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Demand-growth-rate-popular-mobile-handsets.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<h3 id=\"h-consumer-mental-model\" class=\"wp-block-heading\"><span>\u6d88\u8d39\u8005\u5fc3\u667a\u6a21\u578b<\/span><\/h3>\n<p><span>\u4ea7\u54c1\u548c\u670d\u52a1\u4e0d\u4ec5\u4ec5\u662f\u4f9b\u9700\u7684\u7ed3\u679c\uff0c\u800c\u4e14\u4e0e\u6d88\u8d39\u8005\u5728\u5176\u73af\u5883\u4e2d\u7684\u53c2\u4e0e\u5bc6\u5207\u76f8\u5173\u3002\u00a0<\/span><\/p>\n<p><span>\u6d88\u8d39\u8005\u5982\u4f55\u4e0e\u73af\u5883\u3001\u5fc3\u7406\u7ed3\u6784\u548c\u4e16\u754c\u89c2\u8054\u7cfb\u5728\u4e00\u8d77\u51b3\u5b9a\u4e86\u4ed6\u4eec\u5bf9\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u611f\u77e5\u548c\u4f7f\u7528\u3002\u00a0<\/span><\/p>\n<p><span>\u63a2\u7d22\u4ed6\u4eec\u7684\u5fc3\u7406\u6a21\u578b\u6709\u52a9\u4e8e\u6211\u4eec\u4e86\u89e3\u4eba\u4eec\u5982\u4f55\u5f15\u7528\u548c\u8bc4\u4ef7\u6982\u5ff5\u3002<\/span><\/p>\n<p><span>\u5206\u6790\u6d88\u8d39\u8005\u7684\u641c\u7d22\u67e5\u8be2\u5e76\u4f7f\u7528\u77e9\u9635\u6765\u8bc6\u522b\u5173\u952e\u4ea7\u54c1\u5c5e\u6027\uff08\u5373\u4f7f\u7528\u9891\u7387\u548c\u6570\u91cf\uff09\u53ef\u4ee5\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u89c1\u89e3\u3002<\/span><\/p>\n<p><span>\u8003\u8651\u4e00\u4e0b\u838e\u62c9\u7684\u60c5\u51b5\uff0c\u5979\u662f\u4e00\u4e2a\u7cbe\u901a\u6280\u672f\u7684\u4eba\uff0c\u6b63\u5728\u8003\u8651\u5347\u7ea7\u5979\u7684\u5bb6\u5ead\u4e92\u8054\u7f51\u8fde\u63a5\u3002<\/span><\/p>\n<p><span>\u60a8\u53ef\u4ee5\u6309\u7167\u4ee5\u4e0b\u65b9\u6cd5\u89e3\u51b3\u6b64\u95ee\u9898\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5bf9\u5404\u4e2a\u5e73\u53f0\u7684\u641c\u7d22\u8fdb\u884c\u5168\u9762\u5206\u6790\uff0c\u5efa\u7acb\u8be6\u7ec6\u7684\u6d88\u8d39\u8005\u6863\u6848\u3002\u00a0<\/span><\/li>\n<li><span>\u91c7\u7528<\/span><a href=\"https:\/\/www.qualtrics.com\/au\/experience-management\/research\/kano-analysis\/\" target=\"_blank\" rel=\"noopener\"><span>\u5361\u8bfa\u6a21\u578b<\/span><\/a><span>\u7b49\u6a21\u578b\u6765\u786e\u5b9a\u54ea\u4e9b\u4ea7\u54c1\u5c5e\u6027\u4e0e\u6d88\u8d39\u8005\u7684\u5fc3\u7406\u6846\u67b6\u4ea7\u751f\u5171\u9e23\u3002\u00a0<\/span><\/li>\n<li><span>\u6df1\u5165\u7814\u7a76\u6d88\u8d39\u8005\u5982\u4f55\u5728 Kano \u6a21\u578b\u4e2d\u641c\u7d22\u548c\u5206\u7c7b\u6bcf\u79cd\u5c5e\u6027\u7684\u8fc7\u7a0b\uff0c\u68c0\u67e5\u6bcf\u4e2a\u5fae\u65f6\u523b\u7684\u8fd9\u4e9b\u52a8\u4f5c\uff1a<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-433036 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;\u5fae\u65f6\u523b\u7684\u5c5e\u6027\u5206\u7c7b&#8221; width=&#8221;1836&#8243; height=&#8221;1302&#8243; data-lazy-srcset=&#8221;<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Attributes-categorization-for-micro-moments.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Attributes-categorization-for-micro-moments.png.webp<\/a> 1836w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Attributes-categorization-for-micro-moments-477&#215;338.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Attributes-categorization-for-micro-moments-477&#215;338.png.webp<\/a> 477w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Attributes-categorization-for-micro-moments-800&#215;567.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Attributes-categorization-for-micro-moments-800&#215;567.png.webp<\/a> 800w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Attributes-categorization-for-micro-moments-159&#215;113.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Attributes-categorization-for-micro-moments-159&#215;113.png.webp<\/a> 159w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Attributes-categorization-for-micro-moments-768&#215;545.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Attributes-categorization-for-micro-moments-768&#215;545.png.webp<\/a> 768w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Attributes-categorization-for-micro-moments-1536&#215;1089.png\" rel=\"box\" class=\"fancybox\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Attributes-categorization-for-micro-moments-1536&#215;1089.png<\/a> 1536w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Attributes-categorization-for-micro-moments-150&#215;106.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Attributes-categorization-for-micro-moments-150&#215;106.png.webp<\/a> 150w&#8221; data-lazy-sizes=&#8221;(max-width: 1836px) 100vw, 1836px&#8221; data-lazy-src=&#8221;<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Attributes-categorization-for-micro-moments.png.webp&#038;#8221\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Attributes-categorization-for-micro-moments.png.webp&#038;#8221<\/a>; \/&gt;<figcaption class=\"wp-element-caption\"><em><span>\u5fae\u65f6\u523b\u7684\u5c5e\u6027\u5206\u7c7b<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"h-swot-analysis\" class=\"wp-block-heading\"><span>SWOT \u5206\u6790<\/span><\/h3>\n<p><span>\u516c\u53f8\u53ef\u4ee5\u5229\u7528\u4e0e\u6d88\u8d39\u8005\u601d\u7ef4\u76f8\u4e00\u81f4\u7684\u6b63\u786e\u5de5\u5177\u548c\u6d41\u7a0b\u6765\u521b\u5efa\u6709\u6548\u7684\u53ef\u53d1\u73b0\u6027\u7b56\u7565\uff0c\u4ece\u800c\u6293\u4f4f\u7ecf\u6d4e\u673a\u4f1a\u3002<\/span><\/p>\n<p><span>\u5728\u6211\u7684\u516c\u53f8\uff0c\u6211\u4eec\u6839\u636e\u7279\u5b9a\u7684\u5fae\u65f6\u523b\u4e3a\u6bcf\u4e2a\u5c5e\u6027\u5206\u914d\u4e00\u4e2a\u5185\u90e8\u5f00\u53d1\u7684\u53ef\u89c1\u6027\u6307\u6570\uff1a<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433037 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Representation-of-Visibility-Index.png.webp\" alt=\"\u53ef\u89c1\u6027\u6307\u6570\u7684\u8868\u793a\" width=\"1862\" height=\"566\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Representation-of-Visibility-Index.png.webp 1862w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Representation-of-Visibility-Index-600x182.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Representation-of-Visibility-Index-800x243.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Representation-of-Visibility-Index-200x61.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Representation-of-Visibility-Index-768x233.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Representation-of-Visibility-Index-1536x467.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Representation-of-Visibility-Index-150x46.png.webp 150w\" data-lazy-sizes=\"(max-width: 1862px) 100vw, 1862px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Representation-of-Visibility-Index.png.webp\" data-ll-status=\"loaded\" \/><figcaption class=\"wp-element-caption\"><em><span>\u53ef\u89c1\u6027\u6307\u6570\u7684\u8868\u793a<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433038 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Example-of-attributes-categorization-for-micro-moments-by-Visibility-Index.png.webp\" alt=\"\u6309\u53ef\u89c1\u6027\u6307\u6570\u5bf9\u5fae\u65f6\u523b\u8fdb\u884c\u5c5e\u6027\u5206\u7c7b\u7684\u793a\u4f8b\" width=\"1850\" height=\"848\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Example-of-attributes-categorization-for-micro-moments-by-Visibility-Index.png.webp 1850w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Example-of-attributes-categorization-for-micro-moments-by-Visibility-Index-600x275.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Example-of-attributes-categorization-for-micro-moments-by-Visibility-Index-800x367.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Example-of-attributes-categorization-for-micro-moments-by-Visibility-Index-200x92.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Example-of-attributes-categorization-for-micro-moments-by-Visibility-Index-768x352.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Example-of-attributes-categorization-for-micro-moments-by-Visibility-Index-1536x704.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Example-of-attributes-categorization-for-micro-moments-by-Visibility-Index-150x69.png.webp 150w\" data-lazy-sizes=\"(max-width: 1850px) 100vw, 1850px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Example-of-attributes-categorization-for-micro-moments-by-Visibility-Index.png.webp\" data-ll-status=\"loaded\" \/><figcaption class=\"wp-element-caption\"><em><span>\u6309\u53ef\u89c1\u6027\u6307\u6570\u5bf9\u5fae\u65f6\u523b\u8fdb\u884c\u5c5e\u6027\u5206\u7c7b\u7684\u793a\u4f8b<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/seo-swot-analysis-focusing-efforts-improve-results-287197\"><span>SEO SWOT \u5206\u6790\uff1a\u5982\u4f55\u4f18\u5316\u5173\u952e\u70b9<\/span><\/a><\/em><\/strong><\/p>\n<h2 id=\"h-phase-2-strategy\" class=\"wp-block-heading\"><span>\u7b2c\u4e8c\u9636\u6bb5\uff1a\u6218\u7565<\/span><\/h2>\n<h3 id=\"h-objectives-definition\" class=\"wp-block-heading\"><span>\u76ee\u6807\u5b9a\u4e49<\/span><\/h3>\n<p><span>\u4e3a\u4e86\u8ba9\u6f5c\u5728\u5ba2\u6237\u53d1\u73b0\u6211\u4eec\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u6211\u4eec\u5b9a\u4e49\u4e86\u7279\u5b9a\u7684\u76ee\u6807\u6765\u65e0\u7f1d\u5b9e\u65bd\u8be5\u6a21\u578b\u3002\u00a0<\/span><\/p>\n<p><span>\u76ee\u6807\u53ef\u5206\u4e3a\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6536\u5165<\/span><\/li>\n<li><span>\u50a8\u84c4\u00a0<\/span><\/li>\n<li><span>\u8ba2\u5355<\/span><\/li>\n<li><span>\u7ebf\u7d22<\/span><\/li>\n<li><span>ETC\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u8fd9\u4e9b\u76ee\u6807\u5fc5\u987b\u4e0e\u516c\u53f8\u548c\u6570\u5b57\u90e8\u95e8\u7684\u76ee\u6807\u4fdd\u6301\u4e00\u81f4\uff0c\u4ee5\u4f7f\u53ef\u53d1\u73b0\u6027\u65b9\u9762\u7684\u52aa\u529b\u4e0e\u516c\u53f8\u7684\u603b\u4f53\u76ee\u6807\u3001\u884c\u52a8\u548c\u9884\u7b97\u5206\u914d\u540c\u6b65\u3002<\/span><\/p>\n<h3 id=\"h-strategy-definition-starting-from-customer-journey-conceptualization-and-design\" class=\"wp-block-heading\"><span>\u4ece\u5ba2\u6237\u65c5\u7a0b\u6982\u5ff5\u5316\u548c\u8bbe\u8ba1\u5f00\u59cb\u7684\u7b56\u7565\u5b9a\u4e49<\/span><\/h3>\n<p><span>\u8fd9\u6807\u5fd7\u7740\u53ef\u53d1\u73b0\u6027\u6218\u7565\u89c4\u5212\u7684\u4e0b\u4e00\u4e2a\u9636\u6bb5\uff0c\u6d89\u53ca\u5bf9\u4e0a\u8ff0\u65b9\u9762\u7684\u5206\u6790\u548c\u7efc\u5408\u3002\u5728\u6b64\u9636\u6bb5\uff0c\u6211\u4eec\u7684\u76ee\u6807\u662f\u7b80\u5316\u6f5c\u5728\u7684\u6218\u7565\u9009\u62e9\u5e76\u9009\u62e9\u5b9e\u65bd\u7b56\u7565\u3002<\/span><\/p>\n<p><span>\u5ba2\u6237\u65c5\u7a0b\u4f7f\u6211\u4eec\u80fd\u591f\u5236\u5b9a\u7b56\u7565\uff0c\u5c06\u81ea\u5df1\u5b9a\u4f4d\u5728\u5ba2\u6237\u6240\u5728\u7684\u4f4d\u7f6e\uff0c\u4ee5\u4e00\u79cd\u7b26\u5408\u4ed6\u4eec\u671f\u671b\u7684\u65b9\u5f0f\u548c\u5f62\u5f0f\uff0c\u51c6\u786e\u5730\u5728\u4ed6\u4eec\u671f\u671b\u9047\u5230\u4ed6\u4eec\u7684\u65f6\u5019\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5728\u54ea\u91cc<\/span><\/li>\n<li><span>\u5982\u4f55<\/span><\/li>\n<li><span>\u4ec0\u4e48\u65f6\u5019<\/span><\/li>\n<\/ul>\n<p><span>\u4f18\u5148\u589e\u5f3a\u6570\u5b57\u548c\u5b9e\u7269\u8d44\u4ea7\u7684\u7528\u6237\u4f53\u9a8c\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/buyer-journey-based-content-strategy-428331\"><span>\u5982\u4f55\u521b\u5efa\u548c\u6267\u884c\u57fa\u4e8e\u4e70\u5bb6\u65c5\u7a0b\u7684\u5185\u5bb9\u7b56\u7565<\/span><\/a><\/em><\/strong><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-phase-3-tactics\" class=\"wp-block-heading\"><span>\u7b2c\u4e09\u9636\u6bb5\uff1a\u6218\u672f<\/span><\/h2>\n<h3 id=\"h-budget-allocation\" class=\"wp-block-heading\"><span>\u9884\u7b97\u5206\u914d<\/span><\/h3>\n<p><span>\u6709\u6548\u5730\u5c06\u9884\u7b97\u5206\u914d\u5230\u5404\u4e2a\u8425\u9500\u6e20\u9053\u5bf9\u4e8e\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u6d88\u8d39\u8005\u53d1\u73b0\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<p><span>\u8003\u8651\u6295\u8d44\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6309\u70b9\u51fb\u4ed8\u8d39\uff08<\/span><a href=\"https:\/\/searchengineland.com\/guide\/what-is-paid-search\"><span>PPC<\/span><\/a><span>\uff09\u3002\u00a0<\/span><\/li>\n<li><span>\u6309\u8d2d\u4e70\u4ed8\u8d39\uff08PPA\uff09\uff0c\u5305\u62ec<\/span><a href=\"https:\/\/searchengineland.com\/7-questions-brands-must-ask-when-assessing-affiliate-agencies-428210\"><span>\u8054\u76df\u8425\u9500<\/span><\/a><span>\u3002\u00a0<\/span><\/li>\n<li><span>\u6309\u5c55\u793a\u6b21\u6570\u4ed8\u8d39\u3002\u00a0<\/span><\/li>\n<li><span>\u4f18\u5316\u5546\u5e97\u4f4d\u7f6e\u3002<\/span><\/li>\n<li><span>\u52a0\u5f3a\u6807\u724c\u3002<\/span><\/li>\n<li><span>\u8fd8\u6709\u66f4\u591a\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u901a\u8fc7\u8bc4\u4f30\u8fd9\u4e9b\u6e20\u9053\u53ca\u5176\u4f18\u52bf\uff0c\u60a8\u53ef\u4ee5\u5b9a\u5236\u6211\u4eec\u7684\u9884\u7b97\u7b56\u7565\u6765\u5339\u914d\u60a8\u54c1\u724c\u7684\u76ee\u6807\u548c\u53d7\u4f17\u3002\u00a0<\/span><\/p>\n<p><span>\u6ca1\u6709\u653e\u4e4b\u56db\u6d77\u800c\u7686\u51c6\u7684\u65b9\u6cd5\uff1b\u6bcf\u5bb6\u4f01\u4e1a\u90fd\u6709\u5176\u72ec\u7279\u7684\u7ec4\u5408\u3002\u5b9a\u671f\u76d1\u63a7\u548c\u8c03\u6574\u9884\u7b97\u5206\u914d\u5bf9\u4e8e\u6210\u529f\u7684\u53ef\u53d1\u73b0\u6027\u7b56\u7565\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<h3 id=\"h-channel-selection-format-choice-and-content-selection\" class=\"wp-block-heading\"><span>\u9891\u9053\u9009\u62e9\u3001\u683c\u5f0f\u9009\u62e9\u548c\u5185\u5bb9\u9009\u62e9<\/span><\/h3>\n<p><span>\u6bcf\u9879\u6218\u7565\u51b3\u7b56\u548c\u9884\u7b97\u5206\u914d\u90fd\u5fc5\u987b\u8f6c\u5316\u4e3a\u4ee5\u4e0b\u7b56\u7565\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u6e20\u9053\u9009\u62e9<\/span><\/strong><span>\uff1a\u5229\u7528\u641c\u7d22\u73af\u5883\/\u641c\u7d22\u5f15\u64ce\uff0c\u4f8b\u5982Google\u3001YouTube\u3001Amazon\u3001Facebook\u3001X\uff08\u4ee5\u524d\u79f0\u4e3aTwitetr\uff09\u3001\u5b9e\u4f53\u5e97\u3001\u89d2\u843d\u3001\u5546\u573a\u7b49\u3002<\/span><\/li>\n<li><strong><span>\u683c\u5f0f\u9009\u62e9\uff1a\u8003\u8651<\/span><\/strong><a href=\"https:\/\/searchengineland.com\/video-content-guide-examples-393269\"><span>\u89c6\u9891<\/span><\/a><span>\u3001\u8bed\u97f3\u3001\u6587\u672c\u3001PDF\u3001\u56fe\u50cf\u3001\u7167\u7247\u3001\u76ee\u5f55\u7b49\u9009\u9879\u3002\u8bc4\u4f30<\/span><a href=\"https:\/\/searchengineland.com\/create-new-content-optimize-old-webpages-seo-386302\"><span>\u751f\u6210\u65b0\u5185\u5bb9\u6216\u91cd\u65b0\u5229\u7528\u73b0\u6709\u6750\u6599<\/span><\/a><span>\u7684\u53ef\u884c\u6027\u81f3\u5173\u91cd\u8981\u3002<\/span><\/li>\n<li><strong><span>\u5185\u5bb9\u9009\u62e9<\/span><\/strong><span>\uff1a\u6ce8\u91cd\u542f\u53d1\u6027\u3001\u6559\u80b2\u6027\u3001\u5a31\u4e50\u6027\u3001\u8bf4\u670d\u6027\u7b49\u65b9\u9762\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u6240\u6709\u8fd9\u4e9b\u90fd\u662f\u4e3a\u4e86\u5b9e\u73b0\u5728\u8d2d\u4e70\u6e20\u9053\u7684\u6bcf\u4e2a\u9636\u6bb5\u5b9a\u4e49\u7684\u5177\u4f53\u4e1a\u52a1\u76ee\u6807\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433039 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Example-of-Findability-strategy-and-specific-tactics-by-purchase-funnel-stage.png.webp\" alt=\"\u6309\u8d2d\u4e70\u6e20\u9053\u9636\u6bb5\u5212\u5206\u7684\u53ef\u53d1\u73b0\u6027\u7b56\u7565\u548c\u5177\u4f53\u7b56\u7565\u7684\u793a\u4f8b\" width=\"2048\" height=\"2664\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Example-of-Findability-strategy-and-specific-tactics-by-purchase-funnel-stage.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Example-of-Findability-strategy-and-specific-tactics-by-purchase-funnel-stage-260x338.png.webp 260w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Example-of-Findability-strategy-and-specific-tactics-by-purchase-funnel-stage-461x600.png.webp 461w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Example-of-Findability-strategy-and-specific-tactics-by-purchase-funnel-stage-87x113.png.webp 87w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Example-of-Findability-strategy-and-specific-tactics-by-purchase-funnel-stage-768x999.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Example-of-Findability-strategy-and-specific-tactics-by-purchase-funnel-stage-1181x1536.png 1181w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Example-of-Findability-strategy-and-specific-tactics-by-purchase-funnel-stage-1574x2048.png.webp 1574w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Example-of-Findability-strategy-and-specific-tactics-by-purchase-funnel-stage-150x195.png.webp 150w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Example-of-Findability-strategy-and-specific-tactics-by-purchase-funnel-stage.png.webp\" data-ll-status=\"loaded\" \/><figcaption class=\"wp-element-caption\"><em><span>\u6309\u8d2d\u4e70\u6e20\u9053\u9636\u6bb5\u5212\u5206\u7684\u53ef\u53d1\u73b0\u6027\u7b56\u7565\u548c\u5177\u4f53\u7b56\u7565\u7684\u793a\u4f8b<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"h-key-performance-indicators\" class=\"wp-block-heading\"><span>\u5173\u952e\u7ee9\u6548\u6307\u6807<\/span><\/h3>\n<p><span>\u5b9a\u4e49\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPI\uff09\u5c06\u4f7f\u60a8\u80fd\u591f\u660e\u786e\u76ee\u6807\u548c\u8ddf\u8e2a\u8fdb\u5ea6\uff0c\u6700\u7ec8\u63a8\u52a8\u8ba1\u5212\u7684\u542f\u52a8\u3002<\/span><\/p>\n<p><span>\u4ee5\u4e0b\u662f\u6211\u4eec\u8ddf\u8e2a\u7684\u4e00\u4e9b\u4e3b\u8981 KPI\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u96f6\u7ed3\u679c\u641c\u7d22<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>\u8be5 KPI \u8861\u91cf\u672a\u7ed9\u7528\u6237\u5e26\u6765\u4efb\u4f55\u7ed3\u679c\u6216\u6ee1\u610f\u7b54\u590d\u7684\u641c\u7d22\u6b21\u6570\uff0c\u8fd9\u5bf9\u4e8e\u63d0\u9ad8\u641c\u7d22\u7ed3\u679c\u7684\u51c6\u786e\u6027\u548c\u76f8\u5173\u6027\u81f3\u5173\u91cd\u8981\u3002<\/span><\/li>\n<li><span>\u53ef\u4ee5\u901a\u8fc7\u63d0\u4f9b\u641c\u7d22\u5efa\u8bae\u3001\u81ea\u52a8\u5b8c\u6210\u548c\u76f8\u5173\u94fe\u63a5\uff0c\u751a\u81f3\u5efa\u8bae\u5411\u4ea7\u54c1\u7ec4\u5408\u4e2d\u6dfb\u52a0\u65b0\u4ea7\u54c1\u6216\u670d\u52a1\u6765\u6ee1\u8db3\u672a\u5339\u914d\u7684\u9700\u6c42\uff0c\u4ece\u800c\u5b9e\u73b0\u6539\u8fdb\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span>\u6700\u5e38\u89c1\u7684\u67e5\u8be2<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>\u8be5 KPI \u8ddf\u8e2a\u641c\u7d22\u8005\u5728\u7f51\u7ad9\u4e0a\u67e5\u627e\u4fe1\u606f\u6216\u4ea7\u54c1\u65f6\u4f7f\u7528\u7684\u70ed\u95e8\u5173\u952e\u5b57\u6216\u641c\u7d22\u8bcd\u3002\u00a0<\/span><\/li>\n<li><span>\u76d1\u63a7\u6b64 KPI \u6709\u52a9\u4e8e\u8bc6\u522b\u76f8\u5173\u4e14\u70ed\u95e8\u7684\u641c\u7d22\u8bcd\uff0c\u4ece\u800c\u6709\u52a9\u4e8e SEO\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span>\u70ed\u95e8\u641c\u7d22\u8bcd<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>\u6307\u5728\u7528\u6237\u4e2d\u6d41\u884c\u5ea6\u4e0a\u5347\u6216\u4e0b\u964d\u7684\u641c\u7d22\u8bcd\u3002<\/span><\/li>\n<li><span>\u5206\u6790\u8fd9\u4e9b\u8d8b\u52bf\u5bf9\u4e8e\u6839\u636e\u4e0d\u65ad\u53d8\u5316\u7684\u7528\u6237\u9700\u6c42\u8c03\u6574\u53ef\u53d1\u73b0\u6027\u7b56\u7565\u81f3\u5173\u91cd\u8981\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span>\u8bed\u5883<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>\u6307\u7528\u6237\u4ece\u54ea\u91cc\u8fdb\u884c\u641c\u7d22\uff08\u5373\u7f51\u9875\u3001\u8c37\u6b4c\u3001\u7ad9\u70b9\u641c\u7d22\u3001\u793e\u4ea4\u5a92\u4f53\uff09\u3002<\/span><\/li>\n<li><span>\u8be5 KPI \u68c0\u67e5\u7528\u6237\u53d1\u8d77\u641c\u7d22\u7684\u4e0d\u540c\u5e73\u53f0\u6216\u6765\u6e90\uff0c\u5e2e\u52a9\u5236\u5b9a\u9002\u5408\u8fd9\u4e9b\u5e73\u53f0\u7684\u53ef\u53d1\u73b0\u6027\u7b56\u7565\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span>\u65e5\u671f<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>\u6307\u7528\u6237\u641c\u7d22\u7684\u65f6\u95f4\u3002\u00a0<\/span><\/li>\n<li><span>\u4e0e\u57fa\u4e8e\u641c\u7d22\u53d1\u751f\u65e5\u671f\u6216\u65f6\u95f4\u7684\u641c\u7d22\u8d8b\u52bf\u76f8\u5173\u3002\u8fd9\u5bf9\u4e8e\u6839\u636e\u5b63\u8282\u6027\u8d8b\u52bf\u89c4\u5212\u53ef\u53d1\u73b0\u6027\u7b56\u7565\u5f88\u91cd\u8981\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span>\u5730\u7406\u533a\u57df<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>\u5206\u6790\u7528\u6237\u8fdb\u884c\u641c\u7d22\u7684\u5730\u7406\u4f4d\u7f6e\uff0c\u6709\u52a9\u4e8e\u6839\u636e\u4e0d\u540c\u5730\u533a\u8c03\u6574\u641c\u7d22\u7b56\u7565\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span>\u8bbe\u5907<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>\u68c0\u67e5\u7528\u4e8e\u641c\u7d22\u7684\u8bbe\u5907\uff0c\u5e2e\u52a9\u4f18\u5316\u6bcf\u79cd\u8bbe\u5907\u7684\u641c\u7d22\u4f53\u9a8c\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span>\u8df3\u51fa\u7387<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>\u8861\u91cf\u7528\u6237\u641c\u7d22\u540e\u4e0d\u70b9\u51fb\u4efb\u4f55\u7ed3\u679c\u5c31\u79bb\u5f00\u7f51\u7ad9\u7684\u9891\u7387\uff0c\u8868\u660e\u76f8\u5173\u6027\u95ee\u9898\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span>\u70ed\u95e8\u5185\u5bb9\/\u4ea7\u54c1<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>\u8861\u91cf\u7528\u6237\u641c\u7d22\u7684\u4ea7\u54c1\u6216\u5185\u5bb9\u7684\u53d7\u6b22\u8fce\u7a0b\u5ea6\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span>\u641c\u7d22\u4f18\u5316<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>\u7528\u6237\u5728\u521d\u59cb\u67e5\u8be2\u540e\u6dfb\u52a0\u7684\u5176\u4ed6\u641c\u7d22\u8bcd\u4ee5\u4f18\u5316\u641c\u7d22\uff0c\u8868\u660e\u9700\u8981\u66f4\u7cbe\u786e\u7684\u7ed3\u679c\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span>\u4ece\u6570\u5b57\u641c\u7d22\u5230\u5b9e\u4f53\u5e97\u8bbf\u95ee<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>\u8861\u91cf\u53ef\u53d1\u73b0\u6027 (Findability) \u63aa\u65bd\u5728\u5438\u5f15\u5b9e\u4f53\u5ba2\u6d41\u91cf\u81f3\u96f6\u552e\u5e97\u65b9\u9762\u7684\u6709\u6548\u6027\u3002\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span>\u7ebf\u4e0a\u7ebf\u4e0b\u8f6c\u5316\u7387<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>\u5728\u5b9e\u4f53\u5e97\u8d2d\u7269\u7684\u5728\u7ebf\u8bbf\u5ba2\u767e\u5206\u6bd4\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span>\u7ebf\u4e0b\u7ebf\u4e0a\u8f6c\u5316\u7387<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>\u5728\u7ebf\u8d2d\u7269\u7684\u5e97\u5185\u8bbf\u5ba2\u7684\u767e\u5206\u6bd4\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span>\u5e97\u5185\u5ba2\u6d41\u91cf\u53d7\u7ebf\u4e0a\u5f71\u54cd<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>\u53ef\u5f52\u56e0\u4e8e\u5728\u7ebf\u8425\u9500\u6d3b\u52a8\u7684\u5546\u5e97\u8bbf\u95ee\u6b21\u6570\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span>\u672c\u5730SEO\u6392\u540d<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>\u5728\u975e\u54c1\u724c\u4ea7\u54c1\u6216\u670d\u52a1\u641c\u7d22\u7684\u80cc\u666f\u4e0b\uff0c\u5b9e\u4f53\u5e97\u5728\u672c\u5730\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u4f4d\u7f6e\u3002\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span>\u6309\u6e20\u9053\u5212\u5206\u7684\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c (CLV)<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>\u5ba2\u6237\u5728\u4e0e\u60a8\u7684\u54c1\u724c\u7684\u6574\u4e2a\u5173\u7cfb\u4e2d\u6240\u5e26\u6765\u7684\u4ef7\u503c\uff0c\u6309\u6e20\u9053\u7ec6\u5206\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span>\u5168\u6e20\u9053\u5ba2\u6237\u52aa\u529b\u8bc4\u5206 (CES)<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>\u8861\u91cf\u5ba2\u6237\u901a\u8fc7\u6240\u6709\u6e20\u9053\u4e0e\u60a8\u7684\u54c1\u724c\u4e92\u52a8\u7684\u96be\u6613\u7a0b\u5ea6\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span>\u79fb\u52a8\u641c\u7d22\u6d41\u91cf\u4e0e\u5b9e\u4f53\u5e97\u8bbf\u95ee\u91cf<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>\u8861\u91cf\u901a\u8fc7\u79fb\u52a8\u641c\u7d22\u627e\u5230\u60a8\u7684\u7528\u6237\u4e2d\u6709\u591a\u5c11\u4eba\u5b9e\u9645\u8bbf\u95ee\u4e86\u60a8\u7684\u5b9e\u4f53\u5e97\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span>\u901a\u8fc7\u6301\u7eed\u8861\u91cf\u548c\u5ba1\u67e5 KPI\uff0c\u6211\u4eec\u53ef\u4ee5\u63d0\u9ad8\u8d2d\u4e70\u6e20\u9053\u6bcf\u4e2a\u9636\u6bb5\u6240\u6709\u6e20\u9053\u7684\u7b56\u7565\u7ee9\u6548\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u4e2a\u8fed\u4ee3\u8fc7\u7a0b\u65e8\u5728\u6269\u5927\u6bcf\u79cd\u7b56\u7565\u5bf9\u6211\u4eec\u4e1a\u52a1\u7684\u5f71\u54cd\uff0c\u6700\u7ec8\u63a8\u52a8\u66f4\u5927\u7684\u6574\u4f53\u6210\u529f\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/seo-metrics-track-391864\"><span>\u9700\u8981\u8ddf\u8e2a\u7684 13 \u4e2a\u5173\u952e SEO \u6307\u6807<\/span><\/a><\/em><\/strong><\/p>\n<h2 id=\"h-phase-4-operations\" class=\"wp-block-heading\"><span>\u7b2c\u56db\u9636\u6bb5\uff1a\u8fd0\u8425<\/span><\/h2>\n<h3 id=\"h-4-1-time-plan-and-go-live\" class=\"wp-block-heading\"><span>4.1\uff1a\u65f6\u95f4\u89c4\u5212\u548c\u4e0a\u7ebf<\/span><\/h3>\n<p><span>\u5728\u8fd9\u4e2a\u9636\u6bb5\uff0c\u6211\u4eec\u4f1a\u7cbe\u5fc3\u89c4\u5212\uff0c\u5e76\u4e3a\u7279\u5b9a\u7684\u7b56\u7565\u8bbe\u5b9a\u5b9e\u65bd\u65e5\u671f\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u4eec\u4f18\u5148\u4f7f\u7528\u654f\u6377\u65b9\u6cd5\u5b9e\u73b0\u5feb\u901f\u4e14\u9002\u5e94\u6027\u5f3a\u7684\u6267\u884c\uff0c\u4f8b\u5982\u7528\u4e8e\u5185\u5bb9\u66f4\u6539\u7684\u770b\u677f\u548c\u7528\u4e8e\u7f16\u7a0b\u4ee3\u7801\u5e72\u9884\u7684 Scrum\u3002<\/span><\/p>\n<h2 id=\"h-modernizing-enterprise-search-for-improved-roi\" class=\"wp-block-heading\"><span>\u5b9e\u73b0\u4f01\u4e1a\u641c\u7d22\u73b0\u4ee3\u5316\u4ee5\u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387<\/span><\/h2>\n<p><span>\u638c\u63e1\u53ef\u53d1\u73b0\u6027\u5bf9\u4e8e\u4f01\u4e1a\u516c\u53f8\u6765\u8bf4\u81f3\u5173\u91cd\u8981\u3002\u00a0<\/span><\/p>\n<p><span>\u901a\u8fc7\u65e0\u7f1d\u4f18\u5316\u641c\u7d22\u3001\u6574\u5408\u7ebf\u4e0a\u7ebf\u4e0b\u6e20\u9053\u5e76\u5229\u7528\u6570\u636e\u9a71\u52a8\u7684\u6d1e\u5bdf\u529b\uff0c\u4f01\u4e1a\u54c1\u724c\u53ef\u4ee5\u6839\u636e\u5ba2\u6237\u6240\u5728\u5730\u63d0\u4f9b\u65e0\u7f1d\u7684\u4e2a\u6027\u5316\u4f53\u9a8c\u3002\u00a0<\/span><\/p>\n<p><span>\u8bf7\u8bb0\u4f4f\uff0c\u53ef\u53d1\u73b0\u6027\u4e0d\u4ec5\u4ec5\u610f\u5473\u7740\u88ab\u53d1\u73b0\uff1b\u8fd8\u610f\u5473\u7740\u88ab\u9009\u62e9\u3002<\/span><\/p>\n<p><span>\u5f53\u60a8\u8e0f\u4e0a\u8fd9\u4e00\u65c5\u7a0b\u65f6\uff0c\u8bf7\u6301\u7eed\u76d1\u63a7 KPI\u3001\u8c03\u6574\u7b56\u7565\u5e76\u5173\u6ce8\u53d7\u4f17\u4e0d\u65ad\u53d8\u5316\u7684\u9700\u6c42\u3002\u00a0<\/span><\/p>\n<p><span>\u901a\u8fc7\u5f3a\u5927\u7684\u5168\u6e20\u9053\u53ef\u67e5\u627e\u6027\u7b56\u7565\uff0c\u60a8\u4e0d\u4ec5\u53ef\u4ee5\u4e0e\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\uff0c\u8fd8\u53ef\u4ee5\u5efa\u7acb\u6301\u4e45\u3001\u6709\u610f\u4e49\u7684\u5173\u7cfb\u3002<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u53ef\u53d1\u73b0\u6027\u7684\u6982\u5ff5\u5df2\u6f14\u53d8\u6210\u4f01\u4e1a\u52aa\u529b\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u8054\u7cfb\u7684\u5173\u952e\u56e0\u7d20\u3002 \u5b83\u4e0d\u518d\u4ec5\u4ec5\u5b58\u5728\uff0c\u800c\u662f\u53ef\u88ab\u53d1\u73b0\u3001\u53ef\u9009\u62e9\u5e76\u65e0\u7f1d\u96c6\u6210\u5230\u590d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4717","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4717"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4717\/revisions"}],"predecessor-version":[{"id":4837,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4717\/revisions\/4837"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4717"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}