{"id":4720,"date":"2025-02-10T02:18:42","date_gmt":"2025-02-09T18:18:42","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4720"},"modified":"2025-02-10T02:19:45","modified_gmt":"2025-02-09T18:19:45","slug":"google-demand-gen-%e6%b4%bb%e5%8a%a8%ef%bc%9a%e8%bf%81%e7%a7%bb%e5%92%8c%e6%9c%80%e4%bd%b3%e5%ae%9e%e8%b7%b5","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4720","title":{"rendered":"Google Demand Gen \u6d3b\u52a8\uff1a\u8fc1\u79fb\u548c\u6700\u4f73\u5b9e\u8df5"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>Demand Gen \u6d3b\u52a8 &#8211; Google Ads \u5de5\u5177\u7bb1\u4e2d\u7684\u5168\u65b0\u5de5\u5177 &#8211; \u5c06\u4ece\u672c\u6708\u5f00\u59cb\u5411<\/span><a href=\"https:\/\/searchengineland.com\/guide\/what-is-paid-search\"><span>PPC\u516c\u4f17\u5f00\u653e\u3002<\/span><\/a><\/p>\n<p><span>\u90a3\u4e9b\u6709\u5e78\u53c2\u4e0e<\/span><a href=\"https:\/\/searchengineland.com\/google-demand-gen-beta-upgrade-discovery-ads-430734\"><span>beta \u6d4b\u8bd5<\/span><\/a><span>\u7684\u4eba\u5df2\u7ecf\u4eb2\u773c\u76ee\u7779\u5e76\u4eb2\u8eab\u4f53\u9a8c\u4e86 Demand Gen \u63d0\u4f9b\u7684\u529f\u80fd\uff0c\u4f46\u66f4\u6df1\u5165\u7684\u4e86\u89e3\u4ecd\u7136\u9700\u8981\u4e00\u6bb5\u65f6\u95f4\u3002<\/span><\/p>\n<p><span>\u867d\u7136\u6211\u4eec\u4ecd\u5728\u6d4b\u8bd5 Demand Gen\uff0c\u5e76\u4e14\u5728\u53ef\u9884\u89c1\u7684\u672a\u6765\u8fd8\u4f1a\u7ee7\u7eed\u6d4b\u8bd5\uff0c\u4f46\u6211\u5df2\u7ecf\u6709\u8db3\u591f\u7684\u65f6\u95f4\u6765\u66f4\u597d\u5730\u89e3\u91ca\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>Demand Gen \u7684\u5de5\u4f5c\u539f\u7406\u53ca\u5176\u4e0e\u5b83\u6240\u53d6\u4ee3\u7684 Discovery \u7684\u533a\u522b\u3002<\/span><\/li>\n<li><span>\u5bf9\u4e8e\u6b64\u6b21\u63a8\u51fa\u6709\u4f55\u671f\u5f85\u4ee5\u53ca\u5982\u4f55\u5b9e\u65bd\u3002<\/span><\/li>\n<li><span>\u6709\u5173 Demand Gen \u6d3b\u52a8\u548c\u9884\u7b97\u7ba1\u7406\u7684\u5efa\u8bae\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u6211\u5e0c\u671b\u6211\u4f7f\u7528 Demand Gen \u7684\u7ecf\u9a8c\u80fd\u591f\u4e3a\u60a8\u63a2\u7d22\u8fd9\u4e2a\u65b0\u9886\u57df\u63d0\u4f9b\u4e00\u4e9b\u4fe1\u606f\u3002<\/span><\/p>\n<h2 id=\"h-demand-gen-explained\" class=\"wp-block-heading\"><span>\u9700\u6c42\u751f\u6210\u89e3\u91ca<\/span><\/h2>\n<p><span>\u5f53\u60a8\u7684\u5e10\u6237\u4e2d\u53ef\u4ee5\u4f7f\u7528 Demand Gen \u65f6\uff0c\u60a8\u5c06\u65e0\u6cd5\u521b\u5efa Discovery \u5e7f\u544a\u7cfb\u5217\u3002\u8fd9\u662f\u56e0\u4e3a\u5b83\u76f4\u63a5\u53d6\u4ee3\u4e86 Discovery \u5e7f\u544a\u7cfb\u5217\uff0c\u540e\u8005\u7684\u7b97\u6cd5\u6027\u8981\u5dee\u5f97\u591a\uff0c\u5e7f\u544a\u8d44\u6e90\u7c7b\u578b\u4e5f\u66f4\u5c11\u3002<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-ads-video-views-demand-gen-427496\"><span>Demand Gen<\/span><\/a><span>\u4f9d\u9760\u81ea\u52a8\u5316\u548c\u673a\u5668\u5b66\u4e60\u6765\u5b8c\u6210\u5927\u90e8\u5206\u7e41\u91cd\u7684\u5de5\u4f5c\uff0c\u5c31\u50cf<\/span><a href=\"https:\/\/searchengineland.com\/google-performance-max-431821\"><span>Performance Max<\/span><\/a><span>\u4e00\u6837\u3002\u8fd9\u4e24\u4e2a\u5e7f\u544a\u7cfb\u5217\u90fd\u4f7f\u7528\u7b97\u6cd5\u5b9a\u4f4d\uff0c\u800c\u5b83\u4eec\u4e4b\u524d\u7684\u7248\u672c\u5141\u8bb8\u60a8\u66f4\u81ea\u7531\u5730\u9009\u62e9\u5b9a\u4f4d\u8bbe\u7f6e\u3002<\/span><\/p>\n<p><span>\u4f46\u662f\uff0cPerformance Max \u662f\u4e00\u4e2a\u5168\u6e20\u9053\u5e7f\u544a\u6d3b\u52a8\uff0c\u800c Demand Gen\uff08\u987e\u540d\u601d\u4e49\uff09\u4e3b\u8981\u4fa7\u91cd\u4e8e\u63d0\u9ad8\u77e5\u540d\u5ea6\u548c\u586b\u8865\u6e20\u9053\u7684\u9876\u7aef\u3002<\/span><\/p>\n<p><span>\u4f7f\u7528\u4e0d\u5e26\u6570\u636e\u9988\u9001\u7684 Performance Max\uff0c\u53ea\u4f7f\u7528\u5177\u6709\u53d7\u4f17\u4fe1\u53f7\u7684<\/span><a href=\"https:\/\/searchengineland.com\/strong-google-ads-creative-428665\"><span>\u521b\u610f\u8d44\u4ea7<\/span><\/a><span>\uff0c\u8fd9\u4e0e Demand Gen \u5c1d\u8bd5\u505a\u7684\u4e8b\u60c5\u6709\u4e9b\u7c7b\u4f3c\u3002<\/span><\/p>\n<p><span>\u8be5\u8bbe\u7f6e\u4f1a\u5728\u6240\u6709\u4e0d\u540c\u7684\u7f51\u7edc\uff08\u8d2d\u7269\u9664\u5916\uff09\u4e0a\u63a8\u9001\u56fe\u7247\u3001\u5c55\u793a\u548c\u89c6\u9891\u5e7f\u544a\u3002\u4e0e Demand Gen \u76f8\u6bd4\uff0c\u5b83\u4ecd\u7136\u66f4\u6ce8\u91cd\u6f0f\u6597\u5e95\u90e8\u7684\u8f6c\u5316\uff0cDemand Gen \u7684\u4e3b\u8981\u76ee\u6807\u662f\u521b\u9020\u65b0\u9700\u6c42\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433016 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Discovery-ads-vs.-new-Demand-Gen-features.png.webp\" alt=\"\u53d1\u73b0\u5e7f\u544a\u4e0e Demand Gen \u7684\u65b0\u529f\u80fd\" width=\"1600\" height=\"755\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Discovery-ads-vs.-new-Demand-Gen-features.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Discovery-ads-vs.-new-Demand-Gen-features-600x283.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Discovery-ads-vs.-new-Demand-Gen-features-800x378.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Discovery-ads-vs.-new-Demand-Gen-features-200x94.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Discovery-ads-vs.-new-Demand-Gen-features-768x362.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Discovery-ads-vs.-new-Demand-Gen-features-1536x725.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Discovery-ads-vs.-new-Demand-Gen-features-150x71.png.webp 150w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Discovery-ads-vs.-new-Demand-Gen-features.png.webp\" data-ll-status=\"loaded\" \/><figcaption class=\"wp-element-caption\"><em><span>\u201c<\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/13859703?hl=en\" target=\"_blank\" rel=\"noopener\"><span>\u51c6\u5907\u5c06\u60a8\u7684 Discovery \u5e7f\u544a\u5347\u7ea7\u4e3a Demand Gen<\/span><\/a><span>\u00a0\u201d \uff0cGoogle Ads \u5e2e\u52a9<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<p><span>\u4f7f\u7528 Demand Gen\uff0c\u60a8\u4ecd\u7136\u53ef\u4ee5\u6dfb\u52a0\u53d7\u4f17\u5e76\u521b\u5efa\u7c7b\u4f3c\u53d7\u4f17\uff0c\u8fd9\u662f Google \u7684\u4e00\u9879\u65b0\u4e8b\u7269\uff0c\u719f\u6089 Meta Ads \u7684\u4eba\u90fd\u4f1a\u8ba4\u51fa\u6765\u3002\u5176\u5de5\u4f5c\u539f\u7406\u662f\u5411\u7cfb\u7edf\u64ad\u4e0b\u4e00\u4efd\u540d\u5355\u2014\u2014\u5ba2\u6237\u3001\u7535\u5b50\u90ae\u4ef6\u8ba2\u9605\u8005\u3001\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u91c7\u53d6\u57fa\u4e8e\u50cf\u7d20\u7684\u64cd\u4f5c\u7684\u4eba\u2014\u2014\u5e76\u5b9a\u4f4d\u4e0e\u5176\u5bc6\u5207\u5339\u914d\u7684\u4eba\u3002<\/span><\/p>\n<p><span>\u8fd9\u662f\u5bfb\u627e\u65b0\u53d7\u4f17\u7684\u597d\u65b9\u6cd5\uff0c\u8fd9\u6b63\u662f Google \u6240\u8bf4\u7684 Demand Gen \u6240\u8ffd\u6c42\u7684\u3002\u5982\u679c\u6211\u4eec\u5c06 Demand Gen \u4e0e\u5176\u524d\u8eab\u8fdb\u884c\u6bd4\u8f83\uff0c\u6700\u5927\u7684\u533a\u522b\u5728\u4e8e\u521b\u610f\u3002Discovery \u53ea\u5141\u8bb8\u4f7f\u7528\u56fe\u7247\u3001\u56fe\u7247\u8f6e\u64ad\u6216\u4ea7\u54c1\u6570\u636e Feed \u6784\u5efa\u7684\u521b\u610f\u3002Demand\u00a0<\/span><a href=\"https:\/\/support.google.com\/adspolicy\/answer\/9311119?hl=en\" target=\"_blank\" rel=\"noopener\"><span>Gen \u5141\u8bb8\u60a8\u6dfb\u52a0\u89c6\u9891<\/span><\/a><span>\uff1b\u4e0d\u4ec5\u662f\u6807\u51c6\u7684 YouTube \u89c6\u9891\uff0c\u8fd8\u6709 Shorts\u3002<\/span><\/p>\n<p><span>\u4e0d\u9700\u8981\u8bed\u8a00\u5b66\u5bb6\u5c31\u80fd\u660e\u767d\uff0cDemand Gen \u662f Google \u5e2e\u52a9\u5e7f\u544a\u5546\u521b\u9020\u9700\u6c42\u7684\u5c1d\u8bd5\uff0c\u56e0\u4e3a Google Ads \u901a\u5e38\u88ab\u89c6\u4e3a\u5728\u4eba\u4eec\u5bfb\u627e\u67d0\u79cd\u4e1c\u897f\u65f6\u6355\u6349\u9700\u6c42\u7684\u6e20\u9053\u3002<\/span><\/p>\n<p><span>\u4ed6\u4eec\u4f3c\u4e4e\u60f3\u8981\u6446\u8131\u8fd9\u79cd\u58f0\u8a89\uff0c\u56e0\u4e3a\u5373\u4f7f\u662f\u754c\u9762\u4e5f\u662f\u50cf\u4ed8\u8d39\u793e\u4ea4\u6d3b\u52a8\u4e00\u6837\u6784\u5efa\u7684\uff0c\u4e0e Meta Ads \u6784\u5efa\u5176\u4ea7\u54c1\u7684\u65b9\u5f0f\u6709\u82e5\u5e72\u76f8\u4f3c\u4e4b\u5904\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433019 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/screencapture-twitter-adsliaison.png.webp\" alt=\"Google \u5e7f\u544a\u4ea7\u54c1\u8054\u7edc\u5458 Ginny Marvin \u8c08 X\" width=\"643\" height=\"1088\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/screencapture-twitter-adsliaison.png.webp 643w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/screencapture-twitter-adsliaison-200x338.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/screencapture-twitter-adsliaison-355x600.png.webp 355w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/screencapture-twitter-adsliaison-67x113.png.webp 67w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/screencapture-twitter-adsliaison-150x254.png.webp 150w\" data-lazy-sizes=\"(max-width: 643px) 100vw, 643px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/screencapture-twitter-adsliaison.png.webp\" data-ll-status=\"loaded\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/twitter.com\/adsliaison\/status\/1691482524344569857\" target=\"_blank\" rel=\"noopener\"><em><span>Google \u5e7f\u544a\u4ea7\u54c1\u8054\u7edc\u5458 Ginny Marvin \u8c08 X<\/span><\/em><\/a><\/figcaption><\/figure>\n<\/div>\n<p><span>\u4f46\u7531\u4e8e\u8fd9\u5bf9 Google \u6765\u8bf4\u8fd8\u662f\u65b0\u9c9c\u4e8b\uff0c\u8bf7\u8bb0\u4f4f Demand Gen \u65e0\u6cd5\u6700\u597d\u5730\u63a8\u52a8\u4eba\u4eec\u4ece\u6700\u521d\u7684\u8ba4\u77e5\u76f4\u63a5\u8f6c\u5411\u8d2d\u4e70\u3002<\/span><\/p>\n<p><span>\u60a8\u4f1a\u770b\u5230\u62a5\u544a\u7684 ROAS \u4f4e\u4e8e Meta \u4e0a\u7684\u7c7b\u4f3c\u5e7f\u544a\u7cfb\u5217\uff1b\u8fd9\u662f\u901a\u8fc7\u4e0d\u540c\u7684 Google \u4ea7\u54c1\uff08\u5982 YouTube \u6216 Gmail\uff09\u800c\u4e0d\u662f\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4ea7\u751f\u9700\u6c42\u7684\u672c\u8d28\u3002<\/span><\/p>\n<p><span>\u8fd9\u662f\u5426\u610f\u5473\u7740 Demand Gen \u7684\u6536\u5165\u5b9e\u9645\u4e0a\u51cf\u5c11\u4e86\uff1f\u5c1a\u5f85\u786e\u5b9a &#8211; \u60a8\u5fc5\u987b\u67e5\u770b\u7b2c\u4e09\u65b9\u6536\u5165\u548c\u5f52\u56e0\u5de5\u5177\u624d\u80fd\u5f04\u6e05\u695a\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-demand-gen-migration-guide\" class=\"wp-block-heading\"><span>Demand Gen \u8fc1\u79fb\u6307\u5357<\/span><\/h2>\n<p><span>\u901a\u8fc7\u56de\u987e Performance Max \u7684\u63a8\u51fa\u65b9\u5f0f\uff0c\u6211\u4eec\u53ef\u4ee5\u4e86\u89e3\u5bf9 Demand Gen \u7684\u671f\u671b\u3002<\/span><\/p>\n<p><span>Google \u6b63\u5904\u4e8e\u524d\u77bb\u6027\u601d\u7ef4\u6a21\u5f0f\uff0c\u4ed6\u4eec\u6dd8\u6c70\u4e86\u6211\u4eec\u719f\u6089\u7684\u8bb8\u591a\u624b\u52a8\u63a7\u5236\u3002PPC \u6a21\u5f0f\u7ee7\u7eed\u5411\u81ea\u52a8\u5316\u548c\u673a\u5668\u5b66\u4e60\u8f6c\u53d8\uff0c\u63a5\u53d7\u8fd9\u4e00\u53d8\u5316\u7684\u5e7f\u544a\u5546\u5c06\u7ad9\u5728\u8fdb\u6b65\u7684\u524d\u6cbf\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433020 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/MenachemAni-on-X-Aug-16.png.webp\" alt=\"\u6885\u7eb3\u8d6b\u59c6\u00b7\u963f\u5c3c (Menachem Ani) \u5728 X\" width=\"598\" height=\"394\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/MenachemAni-on-X-Aug-16.png.webp 598w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/MenachemAni-on-X-Aug-16-513x338.png.webp 513w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/MenachemAni-on-X-Aug-16-172x113.png.webp 172w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/MenachemAni-on-X-Aug-16-150x99.png.webp 150w\" data-lazy-sizes=\"(max-width: 598px) 100vw, 598px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/MenachemAni-on-X-Aug-16.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u6211\u4eec\u5df2\u7ecf\u770b\u5230\uff0c\u5373\u4f7f\u6709\u4e86 Performance Max \u8fd9\u6837\u7684\u65b0\u4ea7\u54c1\uff08\u6211\u8ba4\u4e3a\u5b83\u8fd8\u6bd4\u8f83\u521d\u7ea7\uff09\uff0cGoogle \u4e5f\u613f\u610f\u975e\u5e38\u79ef\u6781\u5730\u63a8\u52a8\u6211\u4eec\u671d\u8fd9\u4e2a\u65b9\u5411\u53d1\u5c55\u3002\u4f46\u4ed6\u4eec\u7ee7\u7eed\u4e0d\u65ad\u5b9e\u65bd\u6539\u8fdb\uff0c\u8def\u7ebf\u56fe\u4e0a\u6709\u5927\u91cf\u65b0\u66f4\u65b0\u3002<\/span><\/p>\n<p><span>\u597d\u6d88\u606f\u662f\uff0cGoogle \u4e00\u76f4\u975e\u5e38\u91cd\u89c6\u9ad8\u7ea7\u4ece\u4e1a\u8005\u7684\u610f\u89c1\u548c\u53cd\u9988\u3002\u8fc7\u53bb\u4e00\u5e74\u5de6\u53f3\uff0c\u6211\u4eec\u4ece Performance Max \u4ea7\u54c1\u7684\u53d8\u66f4\u4e2d\u770b\u5230\u4e86\u8fd9\u4e00\u70b9\uff0c\u8fd9\u4e9b\u53d8\u66f4\u6e90\u81ea\u4e0e PPC \u793e\u533a\u7684\u5bf9\u8bdd\u3002<\/span><\/p>\n<p><span>\u867d\u7136\u6211\u4e2a\u4eba\u5f88\u9ad8\u5174\u770b\u5230\u8fd9\u79cd\u53c2\u4e0e\u5ea6\u7684\u63d0\u9ad8\uff0c\u4f46\u51fa\u4e8e\u4e00\u4e9b\u6b63\u5f53\u7406\u7531\uff0c\u5982\u4eca\u4eba\u4eec\u5bf9 Google \u7684\u4fe1\u4efb\u5ea6\u5374\u8d8a\u6765\u8d8a\u4f4e\u3002\u5c3d\u7ba1\u4ed6\u4eec\u6b63\u5728\u5c06\u6211\u4eec\u5e26\u5165\u4e00\u4e2a\u65b0\u4e16\u754c\uff0c\u6211\u4eec\u544a\u8bc9\u4ed6\u4eec\u6211\u4eec\u7684\u76ee\u6807\u5e76\u63d0\u4f9b\u6b63\u786e\u7684\u6570\u636e\u8f93\u5165\uff0c\u4ed6\u4eec\u5c31\u4f1a\u521b\u9020\u5947\u8ff9\uff0c\u4f46\u8fd9\u5e76\u6ca1\u6709\u8d77\u5230\u4ec0\u4e48\u5e2e\u52a9\u4f5c\u7528\u3002<\/span><\/p>\n<p><span>\u4f46\u65e0\u8bba\u4f60\u6709\u4ec0\u4e48\u611f\u53d7\uff0c\u4e8b\u5b9e\u662f\u8fd9\u79cd\u8f6c\u53d8\u5c06\u4f1a\u7ee7\u7eed\uff0c\u56e0\u4e3a\u8fd9\u6b63\u662f\u8c37\u6b4c\u60f3\u8981\u7684\u3002\u5982\u679c\u6211\u4eec\u60f3\u7ee7\u7eed\u7559\u5728\u8c37\u6b4c\uff0c\u6211\u4eec\u5c31\u5fc5\u987b\u52a0\u5165\u8c37\u6b4c\u3002<\/span><\/p>\n<h3 id=\"h-what-we-can-learn-from-the-performance-max-rollout\" class=\"wp-block-heading\"><span>\u6211\u4eec\u53ef\u4ee5\u4ece Performance Max \u63a8\u5e7f\u4e2d\u5b66\u5230\u4ec0\u4e48<\/span><\/h3>\n<p><span>Performance Max \u6700\u7ec8\u8695\u98df\u4e86\u672c\u5730\u548c\u667a\u80fd\u8d2d\u7269\u5e7f\u544a\u7cfb\u5217\uff0c\u73b0\u5728\u5b83\u5c06\u5438\u6536\u7b2c\u4e09\u79cd\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b\uff1a\u9605\u8bfb Google \u5173\u4e8e\u5c06<\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/13780156?hl=en\" target=\"_blank\" rel=\"noopener\"><span>\u52a8\u6001\u641c\u7d22\u5347\u7ea7\u5230 Performance Max<\/span><\/a><span>\u7684\u516c\u544a\uff0c\u6211\u76f8\u4fe1\u5b83\u6700\u7ec8\u5c06\u88ab\u6dd8\u6c70\u3002<\/span><\/p>\n<p><span>Performance Max \u8fd8\u5141\u8bb8\u60a8\u521b\u5efa\u53d7\u4f17\u7fa4\u4f53\u4fe1\u53f7\uff08\u5305\u62ec\u901a\u8fc7 Demand Gen \u5e7f\u544a\u7cfb\u5217\u5b9a\u4f4d\u7684\u53d7\u4f17\u7fa4\u4f53\u6240\u6784\u5efa\u7684\u4fe1\u53f7\uff09\uff0c\u4f46\u6700\u7ec8\u4f1a\u5728\u5408\u9002\u7684\u65f6\u95f4\u5b9a\u4f4d\u5b83\u8ba4\u4e3a\u5408\u9002\u7684\u53d7\u4f17\u3002<\/span><\/p>\n<p><span>\u6b63\u5982\u6211\u4eec\u770b\u5230 Gmail Sponsored Promotions \u88ab Discovery \u5e7f\u544a\u7cfb\u5217\u6240\u5438\u6536\u4e00\u6837\uff0c\u6211\u4eec\u5e94\u8be5\u53ef\u4ee5\u9884\u89c1\u5230 Discovery \u4e0e Demand Gen \u4e5f\u4f1a\u51fa\u73b0\u7c7b\u4f3c\u7684\u8695\u98df\u3001\u72ec\u7acb\u548c\u5f03\u7528\u6a21\u5f0f\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/dsa-wins-performance-max-428883\"><span>\u5982\u4f55\u5728 Performance Max \u4e2d\u5229\u7528 DSA \u4f18\u52bf<\/span><\/a><\/em><\/strong><\/p>\n<h2 id=\"h-demand-gen-best-practices\" class=\"wp-block-heading\"><span>\u9700\u6c42\u751f\u6210\u6700\u4f73\u5b9e\u8df5<\/span><\/h2>\n<h3 id=\"h-campaign-management-suggestions\" class=\"wp-block-heading\"><span>\u5e7f\u544a\u6d3b\u52a8\u7ba1\u7406\u5efa\u8bae<\/span><\/h3>\n<p><span>Google \u9488\u5bf9 Demand Gen \u51fa\u4ef7\u548c\u9884\u7b97\u76ee\u6807\u63d0\u51fa\u4e86\u5efa\u8bae\uff0c\u6211\u4eec\u4ecd\u5728\u6d4b\u8bd5\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u5e94\u4e3a\u6807\u51c6\u5e7f\u544a\u7cfb\u5217\u6548\u679c\u7684 2 \u500d\u3002<\/span><\/li>\n<li><span>\u6bcf\u65e5\u9884\u7b97\u5e94\u4e3a\uff1a<\/span>\n<ul class=\"wp-block-list\">\n<li><span>\u5c06<\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/13695777?hl=en-AU\" target=\"_blank\" rel=\"noopener\"><span>\u60a8\u7684\u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528 (CPA) \u63d0\u9ad8 15 \u500d<\/span><\/a><span>\u3002<\/span><\/li>\n<li><span>\u6216\u8005\u5c06\u5e73\u5747\u8f6c\u5316\u4ef7\u503c\u7684 20 \u500d\u9664\u4ee5\u76ee\u6807\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span>\u8fd9\u4e9b\u662f\u5efa\u8bae\u7684\u57fa\u51c6\uff0c\u4ee5\u4fbf\u4e3a\u6d3b\u52a8\u63d0\u4f9b\u8fd0\u4f5c\u7a7a\u95f4\u5e76\u627e\u5230\u611f\u5174\u8da3\u7684\u65b0\u53d7\u4f17\u3002\u4f46\u5b83\u4eec\u610f\u5473\u7740 Demand Gen \u5b9e\u9645\u4e0a\u4e0d\u9002\u5408\u9884\u7b97\u8f83\u5c11\u7684\u5e10\u6237\u548c\u54c1\u724c\uff08\u6216\u6d6a\u8d39\u91d1\u94b1\uff09\u3002<\/span><\/p>\n<p><span>Google \u7684\u53e6\u4e00\u4e2a\u5efa\u8bae\u662f\u7ed9 Demand Gen \u56db\u5230\u516d\u5468\u7684\u65f6\u95f4\u6765\u8003\u8651\u8f6c\u6362\u5ef6\u8fdf\u5e76\u7559\u51fa\u6570\u636e\u6536\u96c6\u5b66\u4e60\u671f\u3002\u7ed3\u5408\u4ed6\u4eec\u7684\u9884\u7b97\u5efa\u8bae\uff0c\u6570\u5b66\u8ba1\u7b97\u901a\u5e38\u4e0d\u4f1a\u5728\u8f83\u5c0f\u7684\u9884\u7b97\u4e0a\u5f97\u5230\u9a8c\u8bc1\u3002<\/span><\/p>\n<p><span>\u4ece\u5386\u53f2\u4e0a\u770b\uff0c\u8c37\u6b4c\u5efa\u8bae\u5c06\u9884\u7b97\u8bbe\u7f6e\u4e3a\u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u7684 5 \u500d\uff1b\u6211\u4eec\u53d1\u73b0\u8fd9\u5bf9 Demand Gen \u5f88\u6709\u6548\u3002\u7531\u4e8e\u4ed6\u4eec\u5e0c\u671b\u6709\u66f4\u5927\u7684\u9884\u7b97\u6765\u4e3a\u5176\u63d0\u4f9b\u66f4\u591a\u7a7a\u95f4\uff0c\u7c7b\u4f3c\u4e8e<\/span><a href=\"https:\/\/searchengineland.com\/youtube-ads-lessons-learn-413480\" target=\"_blank\" rel=\"noopener\"><span>YouTube \u5e7f\u544a<\/span><\/a><span>\uff0c\u56e0\u6b64\u5b83\u53ef\u80fd\u4e0d\u9002\u7528\u4e8e\u5927\u591a\u6570\u8f83\u5c0f\u7684\u5e7f\u544a\u7cfb\u5217\u3002<\/span><\/p>\n<p><span>\u6211\u4eec\u8ba4\u4e3a Demand Gen \uff08\u76ee\u524d\u4e3a\u6b62\uff09\u9002\u5408\u60f3\u8981\u5728\u5176\u6700\u5927\u5316\u7684\u641c\u7d22\u3001\u8d2d\u7269\u548c Performance Max \u4e4b\u4e0a\u6dfb\u52a0\u4e00\u4e9b\u5185\u5bb9\u7684\u5e10\u6237\u3002\u6211\u4eec\u4ecd\u5728\u6d4b\u8bd5\uff0c\u4f46\u76ee\u524d\uff0c\u5bf9\u4e8e\u9884\u7b97\u8f83\u5c11\u7684\u5c0f\u578b\u5e7f\u544a\u5ba2\u6237\u6765\u8bf4\uff0c\u5b83\u53ef\u80fd\u65e0\u6cd5\u5e26\u6765\u8db3\u591f\u7684\u8f6c\u5316\uff0c\u4e0d\u8db3\u4ee5\u5728\u5a92\u4f53\u7ec4\u5408\u4e2d\u957f\u671f\u5360\u636e\u4e00\u5e2d\u4e4b\u5730\u3002<\/span><\/p>\n<h3 id=\"h-working-with-clients-and-leadership\" class=\"wp-block-heading\"><span>\u4e0e\u5ba2\u6237\u548c\u9886\u5bfc\u5c42\u5408\u4f5c<\/span><\/h3>\n<p><span>\u4e0e Google \u7684\u4efb\u4f55\u65b0\u6d3b\u52a8\u4e00\u6837\uff0c\u8ba9\u5ba2\u6237\u548c\u8001\u677f\u63a5\u53d7 Demand Gen \u5bf9\u8bb8\u591a\u8425\u9500\u4eba\u5458\u6765\u8bf4\u90fd\u662f\u4e00\u4e2a\u6311\u6218\u3002<\/span><\/p>\n<p><span>\u6709\u4e9b\u5ba2\u6237\u559c\u6b22\u53c2\u4e0e\u6d4b\u8bd5\u8ba1\u5212\u5e76\u5c1d\u8bd5\u4ee4\u4eba\u5174\u594b\u7684\u65b0\u4e8b\u7269\u3002\u4ed6\u4eec\u77e5\u9053\uff0c\u5982\u679c\u60a8\u5728\u5e02\u573a\u5176\u4ed6\u4eba\u5f00\u59cb\u5bfb\u627e\u4e4b\u524d\u5c31\u627e\u5230\u4e86\u6210\u529f\u4e4b\u9053\uff0c\u90a3\u4e48\u60a8\u7684\u5148\u53d1\u4f18\u52bf\u5c06\u4e3a\u60a8\u5e26\u6765\u5de8\u5927\u7684\u4f18\u52bf\u3002<\/span><\/p>\n<p><span>\u6211\u4eec\u5df2\u7ecf\u5728 Performance Max \u548c\u8bb8\u591a\u5176\u4ed6 Google \u6d4b\u8bd5\u7248\u7a0b\u5e8f\u4e2d\u770b\u5230\u4e86\u8fd9\u4e00\u70b9\uff0c\u56e0\u6b64\u6211\u4eec\u77e5\u9053\u54ea\u4e9b\u5ba2\u6237\u662f\u8fd9\u6837\u7684\uff0c\u5e76\u4f1a\u636e\u6b64\u5411\u4ed6\u4eec\u63a8\u9500\u3002<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u5176\u4ed6\u5ba2\u6237\u2014\u2014\u5c24\u5176\u662f\u62e5\u6709\u8f83\u5927\u8d26\u6237\u7684\u5ba2\u6237\u2014\u2014\u4f60\u603b\u662f\u5e0c\u671b\u6d4b\u8bd5\u65b0\u4e8b\u7269\uff1b\u5728\u90a3\u4e2a\u5c42\u9762\u4e0a\uff0c\u4f60\u9700\u8981\u4e0d\u65ad\u5730\u53d1\u6398\u65b0\u7684\u673a\u4f1a\u3002<\/span><\/p>\n<p><span>\u6211\u4eec\u5c3d\u91cf\u4f7f\u7528\u603b\u9884\u7b97\u7684 10% \u5de6\u53f3\uff08\u4e0d\u591a\uff09\u6765\u4e0d\u65ad\u5c1d\u8bd5\u4e0d\u540c\u7684\u4e1c\u897f\u3002\u8fd9\u53ef\u80fd\u662f\u73b0\u6709\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b\u7684\u65b0\u5e7f\u544a\u7cfb\u5217\u3001\u5728\u641c\u7d22\u5e7f\u544a\u7cfb\u5217\u4e2d\u6d4b\u8bd5\u65b0\u5173\u952e\u5b57\u3001\u6d4b\u8bd5\u65b0\u7684 Performance Max \u8bbe\u7f6e\uff0c\u6216\u8005\u6211\u4eec\u770b\u5230\u6216\u8ba4\u4e3a\u53ef\u80fd\u6709\u65b0\u673a\u4f1a\u7684\u4efb\u4f55\u5730\u65b9\u3002<\/span><\/p>\n<p><span>\u5c06\u6d4b\u8bd5\u9884\u7b97\u4fdd\u6301\u5728\u5408\u7406\u6c34\u5e73\uff08\u4f8b\u5982\u603b\u652f\u51fa\u7684 10%\uff09\u975e\u5e38\u91cd\u8981\uff0c\u56e0\u4e3a\u8fdb\u5c55\u4e0d\u987a\u5229\u7684\u5b9e\u9a8c\u53ef\u80fd\u4f1a\u5f71\u54cd\u6574\u4e2a\u5e10\u6237\u7684\u6027\u80fd\u3002<\/span><\/p>\n<h3 id=\"h-setting-realistic-expectations\" class=\"wp-block-heading\"><span>\u8bbe\u5b9a\u73b0\u5b9e\u7684\u671f\u671b<\/span><\/h3>\n<p><span>Demand Gen \u662f\u65b0\u5e7f\u544a\u7cfb\u5217\uff0c\u5176\u4e3b\u8981\u76ee\u6807\u662f\u5438\u5f15\u65b0\u53d7\u4f17\u3002\u56e0\u6b64\uff0c\u5982\u679c CPA \u8f83\u9ad8\u6216 ROAS \u8f83\u4f4e\uff0c\u8f6c\u5316\u6b21\u6570\u53ef\u80fd\u4f1a\u51cf\u5c11\uff0c\u8fd9\u662f\u53ef\u4ee5\u7406\u89e3\u7684\uff0c\u800c\u4e14\u8861\u91cf\u6b64\u5e7f\u544a\u7cfb\u5217\u7684\u65b9\u5f0f\u4e0d\u4e00\u5b9a\u4e0e\u8861\u91cf\u641c\u7d22\u5e7f\u544a\u7cfb\u5217\u6216 Performance Max \u5e7f\u544a\u7cfb\u5217\u7684\u65b9\u5f0f\u76f8\u540c\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433021 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/MenachemAni-on-X-Sep-6.png.webp\" alt=\"MenachemAni \u5728 X - 9 \u6708 6 \u65e5\" width=\"602\" height=\"802\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/MenachemAni-on-X-Sep-6.png.webp 602w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/MenachemAni-on-X-Sep-6-254x338.png.webp 254w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/MenachemAni-on-X-Sep-6-450x600.png.webp 450w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/MenachemAni-on-X-Sep-6-85x113.png.webp 85w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/MenachemAni-on-X-Sep-6-150x200.png.webp 150w\" data-lazy-sizes=\"(max-width: 602px) 100vw, 602px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/MenachemAni-on-X-Sep-6.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u5bf9\u4e8e\u8f83\u5927\u7684\u5e10\u6237\u6765\u8bf4\uff0c\u5206\u914d\u4e00\u90e8\u5206\u9884\u7b97\u6765\u9488\u5bf9\u4e0a\u5c42\u6f0f\u6597\u53d7\u4f17\u603b\u662f\u6709\u5e2e\u52a9\u7684 &#8211; \u7279\u522b\u662f\u5982\u679c\u60a8\u5df2\u7ecf\u6709\u4e00\u4e2a\u826f\u597d\u7684\u57f9\u80b2\u8ba1\u5212\u3002<\/span><\/p>\n<p><span>\u6709\u4e86\u6db5\u76d6\u641c\u7d22\u3001\u8d2d\u7269\u548c\u5143\u641c\u7d22\u7684\u516d\u4f4d\u6570\u6708\u5ea6\u9884\u7b97\uff0c\u60a8\u8981\u786e\u4fdd\u81ea\u5df1\u4e5f\u80fd\u63d0\u9ad8\u65b0\u7684\u51c0\u77e5\u540d\u5ea6 \u2014 \u89c6\u9891\u89c2\u770b\u91cf\u3001\u7f51\u7ad9\u8bbf\u95ee\u91cf\u3001\u54c1\u724c\u641c\u7d22\u3002<\/span><\/p>\n<p><span>\u8fd9\u79cd\u65b0\u7684\u9700\u6c42\u81f3\u5173\u91cd\u8981\uff0c\u4f46\u5b83\u5fc5\u987b\u6765\u81ea\u67d0\u4e2a\u5730\u65b9\uff0c\u800c\u4e14\u6c38\u8fdc\u4e0d\u4f1a\u514d\u8d39\u3002<\/span><\/p>\n<h2 id=\"h-examples-from-managing-demand-gen-during-the-beta\" class=\"wp-block-heading\"><span>\u5728\u6d4b\u8bd5\u671f\u95f4\u7ba1\u7406 Demand Gen \u7684\u793a\u4f8b<\/span><\/h2>\n<p><span>\u6211\u5f88\u5e78\u8fd0\uff0c\u6bd4\u5927\u591a\u6570\u5e7f\u544a\u5546\u66f4\u65e9\u63a5\u89e6\u5230 Demand Gen\uff0c\u5e76\u4e14\u5229\u7528\u8fd9\u79cd\u65e9\u671f\u673a\u4f1a\u5728\u51e0\u4e2a\u5e10\u6237\u4e2d\u8bd5\u7528\u4e86\u5b83\u3002\u4ee5\u4e0b\u662f\u8fd9\u4e9b\u65e9\u671f\u5b9e\u9a8c\u7684\u4e09\u4e2a\u4f8b\u5b50\u4ee5\u53ca\u6211\u4eec\u5b66\u5230\u7684\u4e1c\u897f\u3002<\/span><\/p>\n<p><span>\uff08\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u5c31\u50cf Performance Max \u4e00\u6837\uff0c\u60a8\u5fc5\u987b\u91c7\u53d6\u63aa\u65bd<\/span><a href=\"https:\/\/searchengineland.com\/why-performance-max-lead-generation-fails-make-it-work-393038\"><span>\u963b\u6b62\u5783\u573e\u90ae\u4ef6\u901a\u8fc7\u6f5c\u5728\u5ba2\u6237\u751f\u6210<\/span><\/a><span>&#8211; \u8fde\u63a5\u60a8\u7684 CRM\u3001\u5728\u60a8\u7684\u8868\u5355\u4e2d\u6dfb\u52a0 reCAPTCHA \u7b49\u3002\uff09<\/span><\/p>\n<h3 id=\"h-example-1-lead-gen-ecommerce-hybrid\" class=\"wp-block-heading\"><span>\u793a\u4f8b 1\uff1a\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\/\u7535\u5b50\u5546\u52a1\u6df7\u5408<\/span><\/h3>\n<p><span>\u5bf9\u4e8e\u6b64\u5e10\u6237\uff0c\u6211\u4eec\u8fc1\u79fb\u4e86\u4e00\u4e2a\u957f\u671f\u8fd0\u884c\u7684\u53d1\u73b0\u6d3b\u52a8\uff0c\u9488\u5bf9\u70ed\u95e8\u53d7\u4f17\uff08\u4f8b\u5982\u7f51\u7ad9\u8bbf\u95ee\u8005\u548c\u8ba2\u9605\u8005\uff09\u4ee5\u53ca\u66f4\u5e7f\u6cdb\u7684\u53d7\u4f17\uff08\u4f8b\u5982\u81ea\u5b9a\u4e49\u610f\u56fe\u3001\u4eb2\u548c\u529b\u548c\u5174\u8da3\uff09\u3002<\/span><\/p>\n<p><span>\u4e00\u65e6\u6211\u4eec\u5f00\u59cb\u52a0\u5927\u8be5\u6d3b\u52a8\u7684\u529b\u5ea6\uff0c\u5b83\u5c31\u4f1a\u5f97\u5230\u5145\u5206\u6539\u5584\uff0c\u6211\u4eec\u5b9e\u9645\u4e0a\u53ef\u4ee5\u8861\u91cf\u8f6c\u5316\u7387\u8fbe\u5230\u4e0d\u9519\u7684 ROAS \u548c\u6f5c\u5728\u5ba2\u6237\u7684 CPA\u3002\u6211\u731c\u8fd9\u662f\u56e0\u4e3a\u6211\u4eec\u8fdb\u884c\u5207\u6362\u65f6\u5b83\u62e5\u6709\u5927\u91cf\u5386\u53f2\u6570\u636e\u3002<\/span><\/p>\n<p><span>\u8fd9\u662f\u6211\u4eec\u975e\u5e38\u6ee1\u610f\u7684\u4e00\u4e2a\u7528\u4f8b\uff0c\u6211\u4eec\u4f1a\u7ee7\u7eed\u6269\u5927\u5b83\u3002<\/span><\/p>\n<h3 id=\"h-example-2-lead-gen-with-low-spend\" class=\"wp-block-heading\"><span>\u793a\u4f8b 2\uff1a\u4ee5\u8f83\u4f4e\u7684\u652f\u51fa\u83b7\u53d6\u6f5c\u5728\u5ba2\u6237<\/span><\/h3>\n<p><span>\u5728\u7b2c\u4e8c\u4e2a\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u5e10\u6237\u4e2d\uff0c\u6211\u4eec\u6b63\u5728\u6d4b\u8bd5\u4e00\u4e2a\u5168\u65b0\u7684 Demand Gen \u6d3b\u52a8\uff0c\u8d39\u7528\u4e3a\u6bcf\u5929 50-100 \u7f8e\u5143\uff0c\u8be5\u6d3b\u52a8\u521a\u521a\u5f00\u59cb\u63a8\u52a8\u8f6c\u5316\uff0c\u4f46\u8f6c\u5316\u7387\u975e\u5e38\u4f4e\u3002\u636e\u6211\u6240\u77e5\uff0c\u5373\u4f7f\u4fe1\u53f7\u5f88\u5f3a\uff0c\u5c0f\u9884\u7b97\u4e5f\u53ef\u80fd\u4f1a\u9047\u5230\u56f0\u96be\u3002<\/span><\/p>\n<p><span>Google \u7684\u5efa\u8bae\u662f\u5c06\u60a8\u7684\u9884\u7b97\u8bbe\u7f6e\u4e3a\u9884\u671f CPA \u7684 15 \u500d\uff0c\u56e0\u6b64\u6211\u4eec\u53ef\u80fd\u5fc5\u987b\u5bf9\u6b64\u8fdb\u884c\u6d4b\u8bd5\u3002<\/span><\/p>\n<h3 id=\"h-example-3-lead-gen-with-moderate-spend\" class=\"wp-block-heading\"><span>\u793a\u4f8b 3\uff1a\u82b1\u8d39\u9002\u4e2d\u5373\u53ef\u83b7\u5f97\u6f5c\u5728\u5ba2\u6237<\/span><\/h3>\n<p><span>\u6211\u4eec\u7684\u7b2c\u4e09\u4e2a\u6d4b\u8bd5\u5e10\u6237\uff08\u4e5f\u662f\u6f5c\u5728\u5ba2\u6237\uff09\u6bcf\u5929\u82b1\u8d39 1,500 \u7f8e\u5143\uff0c\u800c\u4e14\u80af\u5b9a\u66f4\u52a0\u56f0\u96be\u3002\u5b83\u5e26\u6765\u4e86\u6d41\u91cf\u548c\u8f6c\u5316\uff0c\u4f46\u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u6bd4\u6211\u4eec\u9884\u671f\u7684\u8981\u9ad8\u4e00\u4e9b\u3002<\/span><\/p>\n<p><span>\u73b0\u5728\u4e0b\u7ed3\u8bba\u8fd8\u4e3a\u65f6\u8fc7\u65e9\uff0c\u4f46\u770b\u8d77\u6765\u60a8\u9700\u8981\u4e3a Demand Gen \u589e\u52a0\u4e00\u70b9\u9884\u7b97\u3002\u6211\u4eec\u4ecd\u5728\u786e\u5b9a\u5b9e\u9645\u60c5\u51b5\u3002\u5982\u679c\u60a8\u7ba1\u7406\u7684\u662f\u4f4e\u652f\u51fa\u8d26\u6237\uff0c\u90a3\u4e48\u4e00\u65e6\u60a8\u83b7\u5f97\u8bbf\u95ee\u6743\u9650\uff0c\u60a8\u4e5f\u5e94\u8be5\u8fd9\u6837\u505a\u3002<\/span><\/p>\n<h2 id=\"h-get-your-plans-in-order-you-ve-got-6-months\" class=\"wp-block-heading\"><span>\u5236\u5b9a\u8ba1\u5212\u2014\u2014\u4f60\u6709 6 \u4e2a\u6708\u7684\u65f6\u95f4<\/span><\/h2>\n<p><span>\u73b0\u5728\u662f\u5341\u6708\u4efd\uff0c\u8fd9\u610f\u5473\u7740 Google \u5c06\u5f00\u59cb\u5411\u5e7f\u544a\u5546\u548c\u5e10\u6237\u63d0\u4f9b Demand Gen \u7684\u8bbf\u95ee\u6743\u9650\u3002\u8be5\u8fc7\u7a0b\u5c06\u6301\u7eed\u516d\u4e2a\u6708\uff0c\u8ba9\u60a8\u6709\u8db3\u591f\u7684\u65f6\u95f4\u5f00\u59cb\u4e3a\u8f6c\u6362\u505a\u597d\u51c6\u5907\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433022 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Discovery-Ads-timeline.png.webp\" alt=\"\u53d1\u73b0\u5e7f\u544a\u65f6\u95f4\u7ebf\" width=\"840\" height=\"407\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Discovery-Ads-timeline.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Discovery-Ads-timeline-600x291.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Discovery-Ads-timeline-800x388.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Discovery-Ads-timeline-200x97.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Discovery-Ads-timeline-768x372.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Discovery-Ads-timeline-1536x744.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Discovery-Ads-timeline-150x73.png.webp 150w\" data-lazy-sizes=\"(max-width: 840px) 100vw, 840px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Discovery-Ads-timeline.png.webp\" data-ll-status=\"loaded\" \/><figcaption class=\"wp-element-caption\"><em><span>Google Ads \u5e2e\u52a9\u4e2d\u7684\u65f6\u95f4\u8f74<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<p><span>\u76ee\u524d\uff0c\u60a8\u7684\u91cd\u70b9\u5e94\u8be5\u653e\u5728\u5efa\u7acb\u521b\u9020\u6027\u7684\u6d4b\u8bd5\u6846\u67b6\u4e0a\u3002<\/span><\/p>\n<p><span>\u9664\u4e86\u521b\u5efa Demand Gen \u6d3b\u52a8\u7684\u4eba\u4e4b\u5916\uff0c\u6ca1\u6709\u5176\u4ed6\u4e13\u5bb6\u3002\u5bf9\u4e8e\u6211\u4eec\u5176\u4ed6\u8425\u9500\u4eba\u5458\u548c\u5a92\u4f53\u8d2d\u4e70\u8005\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u4e2a\u9700\u8981\u6211\u4eec\u5171\u540c\u89e3\u51b3\u7684\u65b0\u96be\u9898\u3002<\/span><\/p>\n<p><span>\u5c3d\u7ba1\u6211\u6709\u8fd9\u6837\u7684\u53d1\u73b0\uff0c\u4f46\u60a8\u4e0d\u5e94\u8be5\u5728\u6ca1\u6709\u8fdb\u884c\u6d4b\u8bd5\u4ee5\u4e86\u89e3\u662f\u5426\u786e\u5b9e\u5982\u6b64\u7684\u60c5\u51b5\u4e0b\u5c31\u8ba4\u4e3a\u60a8\u5fc5\u987b\u6bcf\u5929\u82b1\u8d39\u4e94\u4f4d\u6570\u7684\u94b1\u624d\u80fd\u4f7f Demand Gen \u6b63\u5e38\u5de5\u4f5c\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u8bf4 Google \u5e7f\u544a\u6709\u4e00\u4e2a\u4e0d\u53d8\u7684\u4e8b\u5b9e\uff0c\u90a3\u5c31\u662f\u5b83\u603b\u662f\u80fd\u5e26\u6765\u60ca\u559c\u3002<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>Demand Gen \u6d3b\u52a8 &#8211; Google Ads \u5de5\u5177\u7bb1\u4e2d\u7684\u5168\u65b0\u5de5\u5177 &#8211; \u5c06\u4ece\u672c\u6708 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4720","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4720"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4720\/revisions"}],"predecessor-version":[{"id":5003,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4720\/revisions\/5003"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4720"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}