{"id":4845,"date":"2025-03-29T10:02:51","date_gmt":"2025-03-29T02:02:51","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4845"},"modified":"2025-03-29T10:09:29","modified_gmt":"2025-03-29T02:09:29","slug":"google-analytics-4-%e4%b8%ba-360-%e5%ae%a2%e6%88%b7%e6%b7%bb%e5%8a%a0%e4%ba%86%e6%96%b0%e7%9a%84%e8%87%aa%e5%ae%9a%e4%b9%89%e5%8a%9f%e8%83%bd","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4845","title":{"rendered":"Google Analytics 4 \u4e3a 360 \u5ba2\u6237\u6dfb\u52a0\u4e86\u65b0\u7684\u81ea\u5b9a\u4e49\u529f\u80fd"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>Google Analytics 4 \u6b63\u5728\u63a8\u51fa\u65b0\u529f\u80fd\uff0c\u4e3a 360 \u5ba2\u6237\u63d0\u4f9b\u66f4\u591a\u81ea\u5b9a\u4e49\u529f\u80fd\uff0c\u5176\u4e2d\u5305\u62ec\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4e3a\u6240\u6709\u7c7b\u578b\u7684\u56e2\u961f\u63d0\u4f9b\u5b9a\u5236\u62a5\u544a\u3002<\/span><\/li>\n<li><span>BigQuery \u62a5\u544a + \u5b9a\u5236\u3002<\/span><\/li>\n<li><span>\u94fe\u63a5+\u96c6\u6210\u3002<\/span><\/li>\n<\/ul>\n<p><span>GA4 \u5c06\u5728\u672a\u6765\u51e0\u5468\u5f00\u59cb\u63a8\u51fa\u65b0\u5de5\u5177\uff0c\u5e76\u5c06\u5728\u4eca\u5e74\u665a\u4e9b\u65f6\u5019\u7ee7\u7eed\u6dfb\u52a0\u66f4\u591a\u529f\u80fd\u3002<\/span><\/p>\n<p><strong><span>\u6211\u4eec\u4e3a\u4ec0\u4e48\u5173\u5fc3\u3002<\/span><\/strong><span>\u4ecd\u5728\u4f7f\u7528 Universal Analytics \u4e2d\u7684 360 \u5c5e\u6027\u7684\u5e7f\u544a\u5ba2\u6237\u9700\u8981\u8fc7\u6e21\u5230 GA4 \u624d\u80fd\u89e3\u9501\u8fd9\u4e9b\u9ad8\u7ea7\u62a5\u544a\u529f\u80fd\u3002\u65b0\u529f\u80fd\u4e0d\u4ec5\u53ef\u4ee5\u8282\u7701\u65f6\u95f4\uff0c\u8fd8\u53ef\u4ee5\u786e\u4fdd\u62a5\u544a\u7684\u4e00\u81f4\u6027\uff0c\u4f7f\u5e7f\u544a\u5ba2\u6237\u80fd\u591f\u505a\u51fa\u4ee5\u6570\u636e\u4e3a\u4e3b\u5bfc\u7684\u51b3\u7b56\uff0c\u4ee5\u5b9e\u73b0\u5176\u5a92\u4f53\u8d2d\u4e70\u76ee\u6807\u3002<\/span><\/p>\n<p><strong><span>\u5b9a\u5236\u62a5\u544a\uff1a<\/span><\/strong><span>\u6b64\u529f\u80fd\u5c06\u5728\u672a\u6765\u51e0\u5468\u5185\u767b\u9646 GA4\uff0c\u8ba9\u5927\u578b\u4f01\u4e1a\u548c\u673a\u6784\u80fd\u591f\u6839\u636e\u4e0d\u540c\u56e2\u961f\u7684\u5177\u4f53\u9700\u6c42\u521b\u5efa\u5b9a\u5236\u62a5\u544a\u4f53\u9a8c\uff0c\u4ece\u800c\u66f4\u5feb\u5730\u83b7\u53d6\u6d1e\u5bdf\u3002\u4f8b\u5982\uff0c\u5e7f\u544a\u5ba2\u6237\u73b0\u5728\u53ef\u4ee5\u8bbe\u8ba1\u4e13\u95e8\u7684\u5e7f\u544a\u62a5\u544a\uff0c\u8ba9\u5e7f\u544a\u6d3b\u52a8\u7ecf\u7406\u53ef\u4ee5\u67e5\u770b\u8be5\u62a5\u544a\uff0c\u800c\u4e0d\u662f\u9ed8\u8ba4\u62a5\u544a\u3002<\/span><\/p>\n<p><strong><span>BigQuery \u62a5\u544a\uff1a<\/span><\/strong><span>\u00a0GA4 \u8fd8\u8ba1\u5212\u5728\u4eca\u5e74\u665a\u4e9b\u65f6\u5019\u63a8\u51fa\u66f4\u5feb\u3001\u66f4\u5168\u9762\u7684 BigQuery \u6bcf\u65e5\u5bfc\u51fa\u529f\u80fd\u3002\u8fd9\u9879\u589e\u5f3a\u529f\u80fd\u53ef\u786e\u4fdd\u4f01\u4e1a\u6bcf\u5929\u90fd\u80fd\u4e00\u81f4\u5730\u6536\u5230\u6570\u636e\u3002\u5728 BigQuery \u4e2d\uff0c\u5e7f\u544a\u5546\u53ef\u4ee5\u5229\u7528\u4ed6\u4eec\u7684\u7b2c\u4e00\u65b9\u6570\u636e\u6765\u521b\u5efa\u5b9a\u5236\u7684\u9884\u6d4b\u751f\u547d\u5468\u671f\u6a21\u578b\uff0c\u4ee5\u6ee1\u8db3\u4ed6\u4eec\u7684\u4e1a\u52a1\u9700\u6c42\u3002<\/span><\/p>\n<p><strong><span>\u94fe\u63a5 + \u96c6\u6210\uff1a<\/span><\/strong><span>\u6b64\u5916\uff0cGoogle \u8fd8\u4e3a\u5e7f\u544a\u5ba2\u6237\u63d0\u4f9b\u4e86\u5c06\u5176\u5b50\u5a92\u4f53\u8d44\u6e90\u548c\u6c47\u603b\u5a92\u4f53\u8d44\u6e90\u94fe\u63a5\u5230 Display &amp; Video 360\u3001Campaign Manager 360 \u548c Search Ads 360 \u7684\u529f\u80fd\u3002\u6b64\u589e\u5f3a\u529f\u80fd\u65e8\u5728\u5e2e\u52a9\u5e7f\u544a\u5ba2\u6237\u5b9e\u73b0\u5176\u5a92\u4f53\u8d2d\u4e70\u76ee\u6807\u3002\u786e\u5207\u7684\u53d1\u5e03\u65e5\u671f\u5c1a\u672a\u786e\u5b9a\uff0c\u4f46\u9884\u8ba1\u201c\u5f88\u5feb\u201d\u5c31\u4f1a\u63a8\u51fa\u3002<\/span><\/p>\n<p><strong><span>\u4e3a\u4ec0\u4e48\u662f\u73b0\u5728\u3002\u8c37\u6b4c\u6b63\u5728\u4e3a<\/span><\/strong><a href=\"https:\/\/searchengineland.com\/google-analytics-4-migration-guide-386201\" target=\"_blank\" rel=\"noopener\"><span>GA4<\/span><\/a><span>\u4e2d\u7684 360 \u5ba2\u6237\u63a8\u51fa\u65b0\u529f\u80fd\uff0c\u56e0\u4e3a\u5b83\u5c06\u5728\u672a\u6765\u51e0\u4e2a\u6708\u5185\u5f00\u59cb\u4ece Universal Analytics 360 \u4e2d\u5220\u9664\u529f\u80fd\u3002\u8be5\u641c\u7d22\u5f15\u64ce\u53bb\u5e74\u5ba3\u5e03\uff0c\u5e7f\u544a\u5546\u9700\u8981\u5728 2024 \u5e74 7 \u6708 1 \u65e5\u4e4b\u524d\u5c06\u5176 360 \u8d44\u4ea7\u8fc7\u6e21\u5230 GA4\u3002<\/span><\/p>\n<p><strong><span>Universal Analytics 360 \u5373\u5c06\u505c\u7528\u3002<\/span><\/strong><span>\u81ea 2024 \u5e74 6 \u6708 30 \u65e5\u8d77\uff0cUniversal Analytics \u5c06\u4e0d\u518d\u5411 360 \u6216\u6807\u51c6\u5ba2\u6237\u63d0\u4f9b\u3002\u81ea 2024 \u5e74 7 \u6708\u8d77\uff0c\u4f01\u4e1a\u5c06\u65e0\u6cd5\u518d\u4ece Universal Analytics \u5bfc\u51fa\u6216\u8bbf\u95ee\u5176\u6570\u636e\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<p><strong><span>\u8c37\u6b4c\u7684\u8a00\u8bba\u3002<\/span><\/strong><span>\u8c37\u6b4c\u53d1\u8a00\u4eba\u5728\u4e00\u4efd\u58f0\u660e\u4e2d\u8868\u793a\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u6240\u6709\u8fd9\u4e9b\u65b0\u529f\u80fd\u4ec5\u5728\u60a8\u4f7f\u7528 Google Analytics 4 \u65f6\u53ef\u7528\u3002\u56e0\u6b64\uff0c\u5982\u679c\u60a8\u8fd8\u6ca1\u6709\u8fd9\u6837\u505a\uff0c\u6211\u4eec\u5efa\u8bae\u60a8\u5728 2024 \u5e74 3 \u6708\u4e4b\u524d\u5b8c\u6210\u5411 Google Analytics 4 \u7684\u8fc1\u79fb\u3002\u8fd9\u5c06\u5e2e\u52a9\u60a8\u987a\u5229\u8fc7\u6e21\uff0c\u5e76\u6709\u4e09\u4e2a\u6708\u7684\u65f6\u95f4\u6765\u9a8c\u8bc1\u6570\u636e\u548c\u8bbe\u7f6e\uff0c\u5e76\u5728\u9700\u8981\u65f6\u5bfc\u51fa\u5386\u53f2\u6570\u636e\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u8fd1\u4e24\u5e74\u6765\uff0cGoogle Analytics 4 \u4e00\u76f4\u662f\u6211\u4eec\u7684\u5206\u6790\u89e3\u51b3\u65b9\u6848\uff0c\u6211\u4eec\u5c06\u7ee7\u7eed\u5bf9\u8be5\u5e73\u53f0\u8fdb\u884c\u6295\u8d44\uff0c\u4f7f\u5176\u4e0d\u4ec5\u6210\u4e3a\u6211\u4eec\u6700\u6709\u6548\u3001\u6027\u80fd\u6700\u5f3a\u7684\u5206\u6790\u89e3\u51b3\u65b9\u6848\uff0c\u800c\u4e14\u6210\u4e3a\u771f\u6b63\u6301\u4e45\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u4f7f\u5e7f\u544a\u5546\u80fd\u591f\u505a\u51fa\u6700\u5177\u6218\u7565\u6027\u3001\u6700\u660e\u667a\u7684\u51b3\u7b56\u5728\u4e0d\u65ad\u53d8\u5316\u7684\u9690\u79c1\u73af\u5883\u4e2d\u3002\u201d<\/span><\/li>\n<li><span>\u201c<\/span><\/li>\n<\/ul>\n<p><strong><span>\u6df1\u5165\u4e86\u89e3\u3002<\/span><\/strong><span>\u8bf7\u9605\u8bfb Google \u7684\u5b8c\u6574<\/span><a href=\"https:\/\/blog.google\/products\/ads-commerce\/google-analytics-360-ga4-update\/\" target=\"_blank\" rel=\"noopener\"><span>\u516c\u544a\u6216<\/span><\/a><a href=\"https:\/\/support.google.com\/analytics\/answer\/3437434?hl=en\" target=\"_blank\" rel=\"noopener\"><span>Google Analytics 360<\/span><\/a><span>\u6307\u5357\uff0c\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\u3002<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4845","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4845"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4845\/revisions"}],"predecessor-version":[{"id":5040,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4845\/revisions\/5040"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4845"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}