{"id":4849,"date":"2025-03-31T10:07:45","date_gmt":"2025-03-31T02:07:45","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4849"},"modified":"2025-03-31T10:08:35","modified_gmt":"2025-03-31T02:08:35","slug":"google-ads-%e6%8e%a8%e5%87%ba%e6%9b%b4%e4%b8%a5%e6%a0%bc%e7%9a%84%e6%96%b0%e8%ae%a4%e8%af%81%e8%a6%81%e6%b1%82","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4849","title":{"rendered":"Google Ads \u63a8\u51fa\u66f4\u4e25\u683c\u7684\u65b0\u8ba4\u8bc1\u8981\u6c42"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>Google Ads \u5df2\u63a8\u51fa\u4e25\u683c\u7684\u65b0\u8981\u6c42\uff0c\u4ee5\u8bbf\u95ee Skillshop \u4e0a\u7684\u4e13\u4e1a\u8ba4\u8bc1\u3002<\/span><\/p>\n<p><span>\u5728\u53c2\u52a0\u4efb\u4f55\u65b0\u8003\u8bd5\u4e4b\u524d\uff0c\u8425\u9500\u4eba\u5458\u73b0\u5728\u9700\u8981\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u62cd\u6444\u5e26\u7167\u7247\u7684\u8eab\u4efd\u8bc1\u4ef6\u7684\u7167\u7247\u3002<\/span><\/li>\n<li><span>\u62cd\u4e00\u5f20\u4f60\u7684\u8138\u90e8\u7167\u7247\u3002<\/span><\/li>\n<li><span>\u5f55\u5236\u60a8\u7684\u8003\u8bd5\u73af\u5883\u7684\u89c6\u9891\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u65b0\u7684\u66f4\u4e25\u683c\u7684\u89c4\u5219\u3002<\/span><\/strong><span>\u8c37\u6b4c\u8fd8\u5ba3\u5e03\uff0c\u5728\u8003\u8bd5\u671f\u95f4\uff0c\u73b0\u573a\u76d1\u8003\u4eba\u5458\u5c06\u901a\u8fc7\u7f51\u7edc\u6444\u50cf\u5934\u4ee5\u53ca\u5c4f\u5e55\u5171\u4eab\u8f6f\u4ef6\u76d1\u63a7\u8003\u751f\u7684\u6d3b\u52a8\u3002\u5982\u679c\u76d1\u8003\u4eba\u5458\u53d1\u73b0\u4efb\u4f55\u672a\u7ecf\u6388\u6743\u7684\u884c\u4e3a\uff0c\u4ed6\u4eec\u5c06\u6682\u505c\u8003\u8bd5\u5e76\u5411\u60a8\u53d1\u9001\u6d88\u606f\u3002\u60a8\u8fd8\u5c06\u5728\u8003\u8bd5\u671f\u95f4\u88ab\u5f55\u97f3\u4ee5\u4f9b\u590d\u4e60\u3002\u4ee5\u4e0b\u662f\u8003\u8bd5\u6307\u5357\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4e0d\u51c6\u4f60\u6253\u5f00\u4e66\u672c\u3002<\/span><\/li>\n<li><span>\u4e0d\u8bb8\u4f60\u505a\u7b14\u8bb0\u3002<\/span><\/li>\n<li><span>\u4e0d\u5141\u8bb8\u4f7f\u7528\u8349\u7a3f\u7eb8\u3002<\/span><\/li>\n<li><span>\u60a8\u4e0d\u53ef\u4ee5\u53bb\u6d17\u624b\u95f4\u4f11\u606f\u3002<\/span><\/li>\n<li><span>\u60a8\u4e0d\u80fd\u4f7f\u7528\u624b\u6301\u8ba1\u7b97\u5668\uff0c\u60a8\u7684\u6d4b\u8bd5\u5c4f\u5e55\u5185\u7f6e\u6709\u4e00\u4e2a\u8ba1\u7b97\u5668\u3002<\/span><\/li>\n<li><span>\u4e0d\u5141\u8bb8\u4f7f\u7528\u8033\u673a\u3002<\/span><\/li>\n<li><span>\u4f60\u4e0d\u80fd\u6234\u5e3d\u5b50\u3002<\/span><\/li>\n<li><span>\u60a8\u53ef\u4ee5\u5728\u516c\u5171\u533a\u57df\u53c2\u52a0\u8003\u8bd5\uff0c\u80cc\u666f\u4e2d\u4e0d\u4f1a\u6709\u4efb\u4f55\u5176\u4ed6\u4eba\u3002<\/span><\/li>\n<li><span>\u5141\u8bb8\u6709\u9002\u5ea6\u7684\u80cc\u666f\u566a\u97f3\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u6211\u4eec\u4e3a\u4ec0\u4e48\u5173\u5fc3\u3002<\/span><\/strong><span>\u8c37\u6b4c\u8981\u6c42\u8425\u9500\u4eba\u5458\u53c2\u52a0\u8003\u8bd5\u7684\u65b0\u8981\u6c42\u88ab\u4e00\u4e9b\u4eba\u8ba4\u4e3a\u662f\u4e0d\u5408\u7406\u548c\u6781\u7aef\u7684\u3002\u540c\u65f6\uff0c\u9274\u4e8e PPC \u81ea\u52a8\u5316\u7684\u6025\u5267\u4e0a\u5347\uff0c\u8425\u9500\u4eba\u5458\u6b63\u5728\u8d28\u7591\u83b7\u5f97\u989d\u5916\u8ba4\u8bc1\u7684\u4ef7\u503c\uff0c\u66f4\u4e0d\u7528\u8bf4\u76f8\u5173\u6210\u672c\u7684\u5408\u7406\u6027\u4e86\u3002<\/span><\/p>\n<p><strong><span>\u201c\u8352\u8c2c\uff01\u201d<\/span><\/strong><span>\u00a0PPC \u4e00\u76f4\u5728\u5bf9 Google \u9488\u5bf9 X \u7684\u65b0\u8ba4\u8bc1\u8981\u6c42\u505a\u51fa\u53cd\u5e94\uff0c\u770b\u6765\u4ed6\u4eec\u5bf9\u6b64\u5e76\u4e0d\u611f\u5192\u3002\u4ed8\u8d39\u641c\u7d22\u603b\u76d1<\/span><a href=\"https:\/\/twitter.com\/beyondthepaid\/status\/1714724765489909962\" target=\"_blank\" rel=\"noopener\"><span>Melissa L Mackey<\/span><\/a><span>\u53d1\u5e16\u79f0\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u8fd9\u592a\u75af\u72c2\u4e86\u3002\u80cc\u666f\u4e2d\u6ca1\u6709\u4efb\u4f55\u4eba\u3002\u201d\u6ca1\u6709\u8033\u673a\u3002\u8fd9\u662f\u4ec0\u4e48\u9b3c\u3002\u6211\u4eec\u4e2d\u7684\u4e00\u4e9b\u4eba\u5728\u5bb6\u5de5\u4f5c\uff0c\u5468\u56f4\u8fd8\u6709\u5176\u4ed6\u4eba\uff0c\u6211\u4eec\u6234\u7740\u8033\u673a\uff0c\u8fd9\u6837\u5c31\u4e0d\u4f1a\u6253\u6270\u522b\u4eba\u3002\u7b80\u76f4\u592a\u8352\u8c2c\u4e86\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><span>\u5168\u7403\u4ed8\u8d39\u641c\u7d22\u4e3b\u7ba1<\/span><a href=\"https:\/\/twitter.com\/PPC_Fraser\/status\/1714929311306645743\" target=\"_blank\" rel=\"noopener\"><span>Fraser Andrews<\/span><\/a><span>\u8865\u5145\u9053\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u8fd9\u5b9e\u5728\u662f\u592a\u75af\u72c2\u4e86\uff01\u201d<\/span><\/li>\n<\/ul>\n<p><span>\u6570\u5b57\u8425\u9500\u673a\u6784 Local Digital \u7684\u521b\u59cb\u4eba<a href=\"https:\/\/twitter.com\/servicescaling\/status\/1714812886957404219\" target=\"_blank\" rel=\"noopener\">\u8fc8\u514b\u5c14\u00b7\u79d1\u65af\u6c40 (Michael Costin)\u5199\u9053\uff1a<\/a><\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u901a\u8fc7\u64cd\u7eb5\u7ade\u4ef7\u6765\u4ece\u5e7f\u544a\u5546\u90a3\u91cc\u7a83\u53d6\u66f4\u591a\u94b1\u8d22\u7684\u540c\u4e00\u5bb6\u516c\u53f8\u73b0\u5728\u8981\u6c42\u4f60\u5411\u4ed6\u4eec\u53d1\u9001\u4f60\u7684\u8eab\u4efd\u8bc1\uff0c\u4ee5\u4fbf\u53c2\u52a0\u6d4b\u8bd5\uff0c\u4ee5\u8bc1\u660e\u4f60\u77e5\u9053\u5982\u4f55\u6b63\u786e\u4f7f\u7528\u4ed6\u4eec\u7684\u5e73\u53f0&#8230;&#8230;\u7136\u540e\u4ed6\u4eec\u4ee5\u4efb\u4f55\u65b9\u5f0f\u8fdb\u884c\u64cd\u7eb5\u3002\u201d<\/span><\/li>\n<\/ul>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<p><strong><span>\u4e3a\u4ec0\u4e48\u662f\u73b0\u5728\uff1f<\/span><\/strong><span>\u8c37\u6b4c\u63a8\u51fa\u4e86\u66f4\u4e25\u683c\u7684\u65b0\u6807\u51c6\uff0c\u5e76\u5728 Skillshop \u4e0a\u8bd5\u884c\u4e86\u4e09\u9879\u65b0\u7684\u4e13\u4e1a\u8ba4\u8bc1\u3002\u9009\u5b9a\u7684\u5408\u4f5c\u4f19\u4f34\u5c06\u53d7\u9080\u53c2\u52a0\u8003\u8bd5\uff0c\u4ee5\u83b7\u5f97\u5c55\u793a\u641c\u7d22\u548c\u89c6\u9891\u65b9\u9762\u7684\u65b0\u8ba4\u8bc1\uff0c\u514d\u8d39\u671f\u81f3 2023 \u5e74 12 \u6708 31 \u65e5\u3002\u660e\u5e74\uff0c\u5e7f\u544a\u5546\u5c06\u5fc5\u987b\u4ed8\u8d39\u53c2\u52a0\u8003\u8bd5\u3002<\/span><\/p>\n<p><strong><span>\u6df1\u5165\u4e86\u89e3\u3002<\/span><\/strong><span>\u8bbf\u95ee<\/span><a href=\"https:\/\/skillshop.exceedlms.com\/student\/catalog\/list?category_ids=2844-google-ads-certifications&amp;utm_source=website_17th_sep&amp;utm_medium=get_certified_menu&amp;utm_campaign=google_ads_1st_tier\"><span>\u6280\u80fd\u5b66\u5802<\/span><\/a><span>\uff0c\u8be6\u7ec6\u4e86\u89e3\u5982\u4f55\u5145\u5206\u5229\u7528 Google \u4ea7\u54c1\u3002<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads \u5df2\u63a8\u51fa\u4e25\u683c\u7684\u65b0\u8981\u6c42\uff0c\u4ee5\u8bbf\u95ee Skillshop \u4e0a\u7684\u4e13\u4e1a\u8ba4\u8bc1\u3002 \u5728\u53c2\u52a0\u4efb\u4f55\u65b0\u8003\u8bd5\u4e4b\u524d\uff0c\u8425 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4849","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4849"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4849\/revisions"}],"predecessor-version":[{"id":5042,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4849\/revisions\/5042"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4849"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}