{"id":4859,"date":"2025-04-05T12:11:03","date_gmt":"2025-04-05T04:11:03","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4859"},"modified":"2025-04-05T12:15:53","modified_gmt":"2025-04-05T04:15:53","slug":"seo%e7%bb%93%e6%9e%9c%e4%b8%8eseo%e8%be%93%e5%87%ba%ef%bc%9a%e4%ba%86%e8%a7%a3%e5%b7%ae%e5%bc%82","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4859","title":{"rendered":"SEO\u7ed3\u679c\u4e0eSEO\u8f93\u51fa\uff1a\u4e86\u89e3\u5dee\u5f02"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u6211\u4eec\u5f88\u5bb9\u6613\u9677\u5165<\/span><a href=\"https:\/\/searchengineland.com\/seo-metrics-track-391864\"><span>\u6307\u6807<\/span><\/a><span>\u3001<\/span><a href=\"https:\/\/searchengineland.com\/library\/platforms\/google\/google-algorithm-updates\"><span>\u7b97\u6cd5\u66f4\u65b0<\/span><\/a><span>\u548c\u65b0<\/span><a href=\"https:\/\/searchengineland.com\/optimize-content-strategy-google-serp-features-429776\"><span>SERP \u529f\u80fd<\/span><\/a><span>\u7684\u7f51\u7edc\u4e4b\u4e2d\u3002\u4f46\u5982\u679c\u6211\u4eec\u8ffd\u9010\u7684\u662f\u5f71\u5b50\u5462\uff1f\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/guide\/what-is-seo\"><span>SEO<\/span><\/a><span>\u7684\u771f\u6b63\u76ee\u7684\u548c\u597d\u5904\u4e0d\u4ec5\u4ec5\u662f\u589e\u52a0\u9875\u9762\u6d4f\u89c8\u91cf\u6216\u4f18\u5316\u5173\u952e\u8bcd\uff0c\u5b83\u8fd8\u4e0e\u4e1a\u52a1\u76ee\u6807\u7684\u771f\u6b63\u65b9\u5411\u4fdd\u6301\u4e00\u81f4\uff0c\u5e76\u5e2e\u52a9\u901a\u8fc7\u641c\u7d22\u5b9e\u73b0\u8fd9\u4e9b\u76ee\u6807\u3002\u00a0<\/span><\/p>\n<p><span>\u77ed\u89c6\u5730\u5173\u6ce8\u8f93\u5165\u3001\u8f93\u51fa\u548c\u7ec6\u8282\uff0c\u8fd9\u4e9b\u53ef\u80fd\u6216\u53ef\u80fd\u4e0d\u4f1a\u4ea7\u751f\u5f71\u54cd\uff0c\u5f80\u5f80\u4f1a\u5bfc\u81f4 SEO \u53ea\u89c1\u6811\u6728\u4e0d\u89c1\u68ee\u6797\u3002<\/span><\/p>\n<p><span>\u7b80\u5355\u7684\u601d\u7ef4\u8f6c\u53d8\u53ef\u4ee5\u5bf9\u4f60\u4f5c\u4e3a SEO \u7684\u5de5\u4f5c\u4ea7\u751f\u5de8\u5927\u5f71\u54cd\u3002\u5c06\u4f60\u7684 SEO \u8ba1\u5212\u91cd\u70b9\u653e\u5728\u7ed3\u679c\u800c\u975e\u4ea7\u51fa\u4e0a\uff0c\u540c\u65f6\u6709\u6548\u5730\u5c06\u8fd9\u4e9b\u7ed3\u679c\u4f20\u8fbe\u7ed9\u5408\u9002\u7684\u5229\u76ca\u76f8\u5173\u8005\uff0c\u53ef\u4ee5\u5927\u5927\u63d0\u9ad8\u4f60\u63a8\u52a8\u6210\u679c\u7684\u80fd\u529b\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-seo-outputs-vs-seo-outcomes-how-do-they-differ\" class=\"wp-block-heading\"><span>SEO \u8f93\u51fa\u4e0e SEO \u7ed3\u679c\uff1a\u5b83\u4eec\u6709\u4f55\u4e0d\u540c\uff1f<\/span><\/h2>\n<p><span>\u4ea7\u51fa\u662f\u6307 SEO \u5de5\u4f5c\u4ea7\u751f\u7684\u6709\u5f62\u4e14\u53ef\u8861\u91cf\u7684\u6210\u679c\u3002\u00a0<\/span><\/p>\n<p><span>\u6210\u679c\u662f\u8fd9\u4e9b\u8f93\u51fa\u4e0e\u4e1a\u52a1\u76ee\u6807\uff08\u4f8b\u5982\u589e\u52a0\u65b0\u5ba2\u6237\uff09\u76f8\u5173\u7684\u6548\u679c\u3002\u8fd9\u4e9b\u671f\u671b\u6210\u679c\u53ef\u80fd\u5305\u62ec\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u63d0\u9ad8\u54c1\u724c\u5728\u7ebf\u77e5\u540d\u5ea6\u3002<\/span><\/li>\n<li><span>\u4ece\u8bbf\u5ba2\u5230\u5ba2\u6237\u7684\u8f6c\u5316\u7387\u66f4\u9ad8\u3002<\/span><\/li>\n<li><span>\u7f51\u7ad9\u4e0a\u66f4\u597d\u7684\u7528\u6237\u4f53\u9a8c\u3002<\/span><\/li>\n<li><span>\u6700\u7ec8\u4e3a\u4f01\u4e1a\u5e26\u6765\u66f4\u591a\u6536\u5165\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u601d\u8003\u7ed3\u679c\u7684\u53e6\u4e00\u79cd\u65b9\u5f0f\u662f\u8003\u8651\u8981\u89e3\u51b3\u7684\u95ee\u9898\uff1a\u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898\u6700\u7ec8\u662f\u5426\u4f1a\u5b9e\u73b0\u4f01\u4e1a\u8bbe\u5b9a\u7684\u76ee\u6807\uff1f<\/span><\/p>\n<p><span>\u5728\u6784\u5efa SEO \u7b56\u7565\u65f6\uff0c\u9996\u5148\u8981\u5173\u6ce8\u671f\u671b\u7684\u7ed3\u679c\uff0c\u7136\u540e\u5173\u6ce8\u5b9e\u73b0\u8fd9\u4e9b\u7ed3\u679c\u6240\u9700\u7684\u8f93\u51fa\uff0c\u8fd9\u4e00\u70b9\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<p><span>\u4ec5\u4ec5\u8ddf\u8e2a\u4ea7\u51fa\uff0c\u800c\u4e0d\u5173\u6ce8\u66f4\u5927\u7684\u4e1a\u52a1\u76ee\u6807\uff0c\u6709\u65f6\u53ef\u80fd\u65e0\u6cd5\u5b9e\u73b0\u516c\u53f8\u76ee\u6807\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/seo-kpis-track-measure-success-430950\"><strong><em><span>SEO KPI \u7528\u4e8e\u8ddf\u8e2a\u548c\u8861\u91cf SEO \u6210\u529f<\/span><\/em><\/strong><\/a><\/p>\n<h2 id=\"h-examples-of-seo-outputs\" class=\"wp-block-heading\"><span>SEO \u8f93\u51fa\u793a\u4f8b<\/span><\/h2>\n<p><span>\u5bf9\u4e8e\u4efb\u4f55 SEO \u5de5\u4f5c\uff0c\u91cd\u8981\u7684\u662f\u4ee5\u53ef\u91cf\u5316\u7684\u65b9\u5f0f\u4e86\u89e3\u9700\u8981\u5b8c\u6210\u7684\u5de5\u4f5c\uff0c\u7136\u540e\u5b9e\u65bd\u65e9\u671f\u6e20\u9053\u4fe1\u53f7\u6307\u6807\uff0c\u4ee5\u4fbf\u4e86\u89e3\u8fd9\u4e9b\u52aa\u529b\u662f\u5426\u4ea7\u751f\u5f71\u54cd\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u5982\u679c\u6211\u4eec\u5728\u4e00\u4e2a\u9500\u552e\u889c\u5b50\u7684\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u4e0a\u5de5\u4f5c\uff0c\u8be5\u7f51\u7ad9\u6709 100 \u4e2a\u9875\u9762\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u7b2c\u4e00\u904d\u4f18\u5316\u5176\u4e2d\u7684 50 \u4e2a\u9875\u9762\u662f\u4e00\u79cd\u6295\u5165\u7684\u8861\u91cf\u6807\u51c6\u3002\u00a0<\/span><\/li>\n<li><span>\u8fd9\u4e9b\u9875\u9762\u7684\u6392\u540d\u4e0a\u5347\u5c31\u662f\u4e00\u4e2a\u7ed3\u679c\u3002<\/span><\/li>\n<li><span>\u8fd9\u4e9b\u6539\u8fdb\u5e26\u6765\u7684\u65b0\u5ba2\u6237\u589e\u957f\u5c31\u662f\u6210\u679c\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u4ee5\u4e0b\u662f\u5e38\u89c1 SEO \u8f93\u51fa\u7684\u793a\u4f8b\uff1a<\/span><\/p>\n<h3 id=\"h-traffic-metrics\" class=\"wp-block-heading\"><span>\u6d41\u91cf\u6307\u6807<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u901a\u8fc7\u9875\u9762\u6d4f\u89c8\u91cf\u548c\u4f1a\u8bdd\u6570\u7b49\u6307\u6807\u6765\u8861\u91cf\u7f51\u7ad9\u81ea\u7136\u8bbf\u5ba2\u7684\u589e\u957f\u60c5\u51b5\uff0c\u662f\u7f51\u7ad9\u5728\u641c\u7d22\u4e2d\u7684\u53ef\u89c1\u6027\u7684\u4e3b\u8981\u6307\u6807\u3002\u00a0<\/span><\/li>\n<li><span>Google Analytics \u7b49\u5de5\u5177\u53ef\u4ee5\u63d0\u4f9b\u8fd9\u4e9b\u6307\u6807\u7684\u8be6\u7ec6\u89c6\u56fe\uff0c\u63ed\u793a\u7528\u6237\u884c\u4e3a\u548c\u5174\u8da3\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-ranking\" class=\"wp-block-heading\"><span>\u6392\u884c<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u60a8\u7684\u5173\u952e\u8bcd\u5728\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762 (SERP) \u4e2d\u7684\u4f4d\u7f6e\u4e0e\u60a8\u7684\u7f51\u7ad9\u5438\u5f15\u81ea\u7136\u6d41\u91cf\u7684\u6f5c\u529b\u76f4\u63a5\u76f8\u5173\u3002\u00a0<\/span><\/li>\n<li><span>Semrush \u6216 Moz \u7b49\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9\u8ddf\u8e2a\u548c\u5206\u6790\u8fd9\u4e9b\u6392\u540d\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-backlinks\" class=\"wp-block-heading\"><span>\u53cd\u5411\u94fe\u63a5<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u6307\u5411\u67d0\u4e2a\u7f51\u7ad9\u7684\u53cd\u5411\u94fe\u63a5\u7684\u6570\u91cf\u548c\u8d28\u91cf\u53cd\u6620\u4e86\u8be5\u7f51\u7ad9\u5728\u6570\u5b57\u751f\u6001\u7cfb\u7edf\u4e2d\u7684\u611f\u77e5\u4ef7\u503c\u548c\u6743\u5a01\u6027\u3002\u00a0<\/span><\/li>\n<li><span>Ahrefs \u7b49\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9\u76d1\u63a7\u53cd\u5411\u94fe\u63a5\u914d\u7f6e\uff0c\u786e\u4fdd\u94fe\u63a5\u7ec4\u5408\u5065\u5eb7\u3001\u4e0d\u65ad\u589e\u957f\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-technical-seo-metrics\" class=\"wp-block-heading\"><span>\u6280\u672f SEO \u6307\u6807<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u7f51\u7ad9\u901f\u5ea6\u3001404\/301 \u9519\u8bef\u6570\u91cf\u3001\u65e0\u89c4\u8303\u6807\u7b7e\u7684\u9875\u9762\u548c\u5176\u4ed6\u6280\u672f\u8bb0\u5206\u5361\u6307\u6807\u7b49\u6307\u6807\u5bf9\u7528\u6237\u4f53\u9a8c\u548c\u641c\u7d22\u5f15\u64ce\u6392\u540d\u90fd\u6709\u5f71\u54cd\u3002\u4f46\u662f\uff0c\u51cf\u5c11\u8fd9\u4e9b\u6570\u5b57\u5e76\u4e0d\u603b\u662f\u4e0e\u6027\u80fd\u63d0\u5347\u76f8\u5173\u3002\u00a0<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433484 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Examples-of-SEO-outputs.png.webp\" alt=\"SEO \u8f93\u51fa\u793a\u4f8b\" width=\"1431\" height=\"624\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Examples-of-SEO-outputs.png.webp 1431w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Examples-of-SEO-outputs-600x262.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Examples-of-SEO-outputs-800x349.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Examples-of-SEO-outputs-200x87.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Examples-of-SEO-outputs-768x335.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Examples-of-SEO-outputs-150x65.png.webp 150w\" data-lazy-sizes=\"(max-width: 1431px) 100vw, 1431px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Examples-of-SEO-outputs.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<h2 id=\"h-examples-of-seo-outcomes\" class=\"wp-block-heading\"><span>SEO \u7ed3\u679c\u793a\u4f8b<\/span><\/h2>\n<p><span>SEO \u8f93\u51fa\u662f\u57ab\u811a\u77f3 \u2013 SEO \u6210\u679c\u662f\u76ee\u7684\u5730\u3002\u00a0<\/span><\/p>\n<p><span>\u7ed3\u679c\u53cd\u6620\u4e86\u6211\u4eec\u7684 SEO \u7b56\u7565\u5bf9\u5546\u4e1a\u73af\u5883\u4ea7\u751f\u7684\u957f\u671f\u4ef7\u503c\u548c\u5f71\u54cd\u3002<\/span><\/p>\n<h3 id=\"h-organic-conversions\" class=\"wp-block-heading\"><span>\u6709\u673a\u8f6c\u5316<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u901a\u8fc7\u81ea\u7136\u6d41\u91cf\u4ea7\u751f\u7684\u8f6c\u5316\u662f SEO \u5de5\u4f5c\u6709\u6548\u6027\u7684\u76f4\u63a5\u6307\u6807\u3002\u00a0<\/span><\/li>\n<li><span>\u8f6c\u5316\u7387\u53ef\u80fd\u662f\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u4e1a\u52a1\u7684\u4e3b\u8981 KPI\uff0c\u5e76\u4e14\u901a\u5e38\u662f\u7535\u5b50\u5546\u52a1\u7684\u6b21\u8981\u76ee\u6807\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-customer-retention\" class=\"wp-block-heading\"><span>\u5ba2\u6237\u4fdd\u7559<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u5728\u4e00\u6bb5\u65f6\u95f4\u5185\u7559\u4f4f\u5ba2\u6237\u4f53\u73b0\u4e86\u7f51\u7ad9\u63d0\u4f9b\u7684\u6301\u4e45\u4ef7\u503c\u3002\u00a0<\/span><\/li>\n<li><span>\u53ef\u4ee5\u901a\u8fc7\u5206\u6790\u91cd\u590d\u8d2d\u4e70\u8005\u548c LTV \u6765\u8861\u91cf\u7559\u5b58\u7387\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-brand-awareness\" class=\"wp-block-heading\"><span>\u54c1\u724c\u77e5\u540d\u5ea6<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u6709\u673a\u641c\u7d22\u5bf9\u54c1\u724c\u8ba4\u77e5\u5ea6\u7684\u8d21\u732e\u662f SEO \u7684\u91cd\u8981\u6210\u679c\uff0c\u4f46\u4e5f\u5f88\u96be\u8861\u91cf\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-market-share\" class=\"wp-block-heading\"><span>\u5e02\u573a\u4efd\u989d<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u8bc4\u4f30\u6211\u4eec\u76f8\u5bf9\u4e8e\u7ade\u4e89\u5bf9\u624b\u7684\u6709\u673a\u6d41\u91cf\u4efd\u989d\uff0c\u53ef\u4ee5\u8ba9\u6211\u4eec\u5207\u5b9e\u5730\u68c0\u9a8c\u6211\u4eec\u7684\u5e02\u573a\u5730\u4f4d\u4ee5\u53ca\u603b\u4f53\u5e02\u573a\u673a\u4f1a\u3002\u00a0<\/span><\/li>\n<\/ul>\n<h3 id=\"h-revenue-growth\" class=\"wp-block-heading\"><span>\u6536\u5165\u589e\u957f<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u5f52\u56e0\u4e8e\u6709\u673a\u6d41\u91cf\u7684\u6536\u5165\u589e\u957f\u53ef\u80fd\u662f\u6700\u91cd\u8981\u7684\u7ed3\u679c\uff0c\u5e76\u4e14\u5e94\u8be5\u6210\u4e3a\u5927\u591a\u6570\u6d3b\u52a8\u7684\u4e3b\u8981\u5173\u6ce8\u70b9\u3002<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433487 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Examples-of-SEO-outcomes.png.webp\" alt=\"SEO \u7ed3\u679c\u793a\u4f8b\" width=\"1431\" height=\"754\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Examples-of-SEO-outcomes.png.webp 1431w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Examples-of-SEO-outcomes-600x316.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Examples-of-SEO-outcomes-800x422.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Examples-of-SEO-outcomes-200x105.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Examples-of-SEO-outcomes-768x405.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Examples-of-SEO-outcomes-150x79.png.webp 150w\" data-lazy-sizes=\"(max-width: 1431px) 100vw, 1431px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Examples-of-SEO-outcomes.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-measuring-and-reporting-on-what-matters\" class=\"wp-block-heading\"><span>\u8861\u91cf\u548c\u62a5\u544a\u91cd\u8981\u4e8b\u9879<\/span><\/h2>\n<p><span>\u5c3d\u7ba1\u201c\u8861\u91cf\u4e00\u5207\u201d\u662f\u4e00\u6761\u4f1f\u5927\u7684\u751f\u6d3b\u4fe1\u6761\uff0c\u4f46\u201c\u62a5\u544a\u4e00\u5207\u201d\u5374\u4e0d\u662f\u3002<\/span><\/p>\n<p><span>\u4f5c\u4e3a\u6e20\u9053\u4e13\u5bb6\uff0c\u60a8\u751f\u6d3b\u5728\u6570\u636e\u4e4b\u4e2d\uff0c\u4f46\u60a8\u9700\u8981\u5176\u5e2e\u52a9\u7684\u5229\u76ca\u76f8\u5173\u8005\u5374\u4e0d\u751f\u6d3b\u5728\u6570\u636e\u4e4b\u4e2d\u3002<\/span><\/p>\n<p><span>\u5229\u76ca\u76f8\u5173\u8005\u5fd9\u4e8e\u5176\u4ed6\u8bb8\u591a\u4e8b\u60c5\uff0c\u4ed6\u4eec\u7684\u65f6\u95f4\u548c\u4f18\u5148\u4e8b\u9879\u90fd\u53d7\u5230\u91cd\u89c6\u3002\u5982\u679c\u60a8\u4e0d\u62a5\u544a\u91cd\u8981\u4e8b\u9879\uff0c\u60a8\u7684\u4e3e\u63aa\u5c31\u4f1a\u5931\u8d25\u3002\u00a0<\/span><\/p>\n<p><span>\u51b3\u7b56\u8005\u7684\u5173\u952e\u5173\u6ce8\u5c31\u662f\u4e3a\u4ec0\u4e48\u8861\u91cf\u548c\u62a5\u544a\u5bf9\u7ec4\u7ec7\u771f\u6b63\u91cd\u8981\u7684\u4e8b\u60c5\u5982\u6b64\u91cd\u8981\u3002\u00a0<\/span><\/p>\n<p><span>\u4e0b\u8868\u663e\u793a\u4e86\u7ec4\u7ec7\u5404\u4e2a\u7ea7\u522b\u7684\u4eba\u5458\u53ef\u80fd\u6709\u5174\u8da3\u4ece SEO \u4e86\u89e3\u7684 KPI \u548c OKR\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433488 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/KPIs-and-OKRs-per-role.png.webp\" alt=\"\u6bcf\u4e2a\u89d2\u8272\u7684 KPI \u548c OKR\" width=\"1431\" height=\"1044\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/KPIs-and-OKRs-per-role.png.webp 1431w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/KPIs-and-OKRs-per-role-463x338.png.webp 463w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/KPIs-and-OKRs-per-role-800x584.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/KPIs-and-OKRs-per-role-155x113.png.webp 155w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/KPIs-and-OKRs-per-role-768x560.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/KPIs-and-OKRs-per-role-150x109.png.webp 150w\" data-lazy-sizes=\"(max-width: 1431px) 100vw, 1431px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/KPIs-and-OKRs-per-role.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u8fd9\u4e9b\u662f\u6bcf\u4e2a\u89d2\u8272\u7684\u901a\u7528 KPI \u548c OKR\uff0c\u5e76\u4e14\u5b83\u4eec\u53ef\u80fd\u6839\u636e\u4e1a\u52a1\u3001\u884c\u4e1a\u548c\u7ec4\u7ec7\u76ee\u6807\u7684\u5177\u4f53\u6027\u8d28\u800c\u6709\u6240\u4e0d\u540c\u3002\u00a0<\/span><\/p>\n<p><span>\u6700\u7ec8\uff0c\u7ec4\u7ec7\u5404\u4e2a\u5c42\u9762\u7684 KPI \u548c OKR \u90fd\u652f\u6301 CEO \u7684 KPI \u548c OKR\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/how-to-determine-the-seo-metrics-that-matter-430356\"><strong><em><span>\u5982\u4f55\u786e\u5b9a\u91cd\u8981\u7684 SEO \u6307\u6807<\/span><\/em><\/strong><\/a><\/p>\n<h2 id=\"h-mapping-your-seo-work-to-outcomes-that-support-organizational-okrs\" class=\"wp-block-heading\"><span>\u5c06\u60a8\u7684 SEO \u5de5\u4f5c\u6620\u5c04\u5230\u652f\u6301\u7ec4\u7ec7 OKR \u7684\u7ed3\u679c<\/span><\/h2>\n<p><a href=\"https:\/\/searchengineland.com\/seo-education-stakeholder-management-428068\"><span>\u4e3a\u4e86\u589e\u8fdb\u4efb\u4f55\u5ba2\u6237\u5173\u7cfb\u6216\u90e8\u95e8\u95f4\u3001\u5185\u90e8\u5229\u76ca\u76f8\u5173\u8005\u5173\u7cfb\uff0c<\/span><\/a><span>\u6700\u597d\u7684\u529e\u6cd5\u4e4b\u4e00\u5c31\u662f\u63d0\u51fa\u80fd\u591f\u89e6\u53ca\u5408\u4f5c\u4f19\u4f34\u6216\u540c\u4e8b\u76ee\u6807\u6838\u5fc3\u7684\u95ee\u9898\u3002<\/span><\/p>\n<p><span>\u4f60\u7684\u4f7f\u547d\u662f\u5e2e\u52a9\u4ed6\u4eec\u5b9e\u73b0\u4ed6\u4eec\u7684\u4f7f\u547d\u3002\u5982\u679c\u4f60\u80fd\u5728\u63d0\u51fa\u6b63\u786e\u7684\u95ee\u9898\u7684\u540c\u65f6\u9610\u660e\u8fd9\u4e00\u70b9\uff0c\u673a\u4f1a\u548c\u6210\u957f\u5c31\u4f1a\u89e3\u9501\u3002\u00a0<\/span><\/p>\n<p><span>\u8be2\u95ee\u60a8\u7684\u540c\u4e8b\u6216\u5408\u4f5c\u4f19\u4f34\uff0c\u4ed6\u4eec\u7684\u8def\u7ebf\u56fe\u4e0a\u6709\u54ea\u4e9b\u76ee\u6807\u3002\u5411 CEO 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