{"id":4865,"date":"2025-04-08T00:56:46","date_gmt":"2025-04-07T16:56:46","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4865"},"modified":"2025-04-08T00:58:25","modified_gmt":"2025-04-07T16:58:25","slug":"2023-%e5%b9%b4-search-engine-land-%e5%a5%96%ef%bc%9a%e8%8e%b7%e5%a5%96%e8%80%85%e6%98%af","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4865","title":{"rendered":"2023 \u5e74 Search Engine Land \u5956\uff1a\u83b7\u5956\u8005\u662f\u2026\u2026"},"content":{"rendered":"<p><span>\u6bcf\u5e74\uff0c\u6211\u4eec\u90fd\u4f1a\u5f88\u9ad8\u5174\u5730\u5e86\u795d\u641c\u7d22\u8425\u9500\u9886\u57df\u7684\u6700\u4f73\u8868\u73b0\uff0c\u5e76\u5956\u52b1\u4e16\u754c\u5404\u5730\u505a\u51fa\u5353\u8d8a\u6210\u7ee9\u7684\u4e2a\u4eba\u3001\u673a\u6784\u548c\u5185\u90e8\u56e2\u961f\u3002<\/span><\/p>\n<p><span>\u6211\u8c28\u4ee3\u8868 Search Engine Land \u548c Third Door Media \u7684\u5168\u4f53\u5458\u5de5\uff0c\u9ad8\u5174\u5730\u5ba3\u5e03\u7b2c\u4e5d\u5c4a Search Engine Land \u5927\u5956\u7684\u5168\u90e8 19 \u4f4d\u83b7\u5956\u8005\u540d\u5355\u3002<\/span><\/p>\n<p><span>\u4ee5\u4e0b\u662f 2023 \u5e74 Search Engine Land \u5927\u5956\u7684\u83b7\u5956\u8005\uff1a<\/span><\/p>\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433829\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/search-engine-land-awards-2023-winners.png.webp\" alt=\"2023 \u5e74 Search Engine Land \u5927\u5956\u83b7\u5956\u8005\" width=\"839\" height=\"1451\" \/><\/figure>\n<h3 id=\"h-best-use-of-ai-technology-in-search-marketing\" class=\"wp-block-heading\"><span>\u4eba\u5de5\u667a\u80fd\u6280\u672f\u5728\u641c\u7d22\u8425\u9500\u4e2d\u7684\u6700\u4f73\u8fd0\u7528<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u95ed\u73af<\/span><\/strong><span>\u00a0\u2014\u2014\u8c37\u6b4c\u7684\u4eba\u5de5\u667a\u80fd\u7ade\u4ef7\u5982\u4f55\u63a8\u52a8 Calendly \u7684\u56fd\u9645\u589e\u957f<\/span><\/li>\n<\/ul>\n<h3 id=\"h-best-overall-ppc-initiative-small-business\" class=\"wp-block-heading\"><span>\u6700\u4f73\u6574\u4f53 PPC \u8ba1\u5212 \u2013 \u5c0f\u578b\u4f01\u4e1a<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u4ece\u77e5\u540d\u5ea6\u5230\u9500\u91cf\u98d9\u5347\uff1a\u00a0\u00a0<\/span><strong><span>Filament<\/span><\/strong><span>\u00a0\u00a0Marketing \u7684\u7b56\u7565\u4e3a Udder Tech \u5e26\u6765\u4e86 23.08% \u7684 ROAS \u63d0\u5347<\/span><\/li>\n<\/ul>\n<h3 id=\"h-best-overall-ppc-initiative-enterprise\" class=\"wp-block-heading\"><span>\u6700\u4f73\u6574\u4f53 PPC \u8ba1\u5212 \u2013 \u4f01\u4e1a<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>Mad Fish Digital<\/span><\/strong><span>\u00a0\u5229\u7528 Google \u641c\u7d22\u5e7f\u544a\u4e3a Park City Lodging \u589e\u52a0 71.44% \u7684\u6536\u5165<\/span><\/li>\n<\/ul>\n<h3 id=\"h-best-commerce-search-marketing-initiative-ppc\" class=\"wp-block-heading\"><span>\u6700\u4f73\u5546\u4e1a\u641c\u7d22\u8425\u9500\u8ba1\u5212 \u2013 PPC<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>Thrive<\/span><\/strong><span>\u5982\u4f55\u00a0\u00a0\u901a\u8fc7\u6218\u7565\u91cd\u7ec4\u3001\u521b\u610f\u6d4b\u8bd5\u548c\u4f18\u5316\u5a92\u4f53\u7ec4\u5408\u5e2e\u52a9 Branch Basics \u5b9e\u73b0\u540c\u6bd4 ROAS \u589e\u957f 102%\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-best-local-search-marketing-initiative-ppc\" class=\"wp-block-heading\"><span>\u6700\u4f73\u672c\u5730\u641c\u7d22\u8425\u9500\u8ba1\u5212 \u2013 PPC<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>DAC<\/span><\/strong><span>\u00a0\u548c\u65b0\u9c9c\u5e02\u573a\u2014\u2014\u8ba9\u987e\u5ba2\u91cd\u8fd4\u5546\u5e97\u7684\u6297\u901a\u80c0\u79d8\u8bc0<\/span><\/li>\n<\/ul>\n<h3 id=\"h-best-b2b-search-marketing-initiative-ppc\" class=\"wp-block-heading\"><span>\u6700\u4f73 B2B \u641c\u7d22\u8425\u9500\u8ba1\u5212 \u2013 PPC<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>Stella Rising<\/span><\/strong><span>\u00a0\u548c Optimizely \u2013 \u63a8\u52a8\u5168\u7403 DXP<\/span><\/li>\n<\/ul>\n<h3 id=\"h-best-integration-of-search-into-omnichannel-marketing\" class=\"wp-block-heading\"><span>\u5c06\u641c\u7d22\u4e0e\u5168\u6e20\u9053\u8425\u9500\u8fdb\u884c\u6700\u4f73\u6574\u5408<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>Tombras<\/span><\/strong><span>\u00a0\u548c Orangetheory Fitness \u2013 \u9769\u547d\u6027\u8986\u76d6\uff1a\u901a\u8fc7\u521b\u65b0\u878d\u8d44\u5b9e\u73b0\u5168\u6e20\u9053\u6210\u529f<\/span><\/li>\n<\/ul>\n<h3 id=\"h-best-overall-seo-initiative-small-business\" class=\"wp-block-heading\"><span>\u6700\u4f73\u6574\u4f53 SEO \u8ba1\u5212 \u2013 \u5c0f\u578b\u4f01\u4e1a<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>Mickey Llew<\/span><\/strong><span>\u00a0\u4e0e Uniquely Creative \u2013 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\u7684\u540c\u6bd4\u6536\u5165\u589e\u957f<\/span><\/li>\n<\/ul>\n<h3 id=\"h-best-local-search-marketing-initiative-seo\" class=\"wp-block-heading\"><span>\u6700\u4f73\u672c\u5730\u641c\u7d22\u8425\u9500\u8ba1\u5212 \u2013 SEO<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>Amsive\u00a0<\/span><\/strong><span>\u00a0\u2013 \u8f6c\u53d8\u4fe1\u4efb\uff1a\u7f8e\u56fd\u50a8\u84c4\u94f6\u884c\u672c\u5730\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4ece\u6000\u7591\u5230\u6210\u529f\u7684\u5386\u7a0b<\/span><\/li>\n<\/ul>\n<h3 id=\"h-best-b2b-search-marketing-initiative-seo\" class=\"wp-block-heading\"><span>\u6700\u4f73 B2B \u641c\u7d22\u8425\u9500\u8ba1\u5212 \u2013 SEO<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>Menerva Digital<\/span><\/strong><span>\u00a0\u901a\u8fc7 SEO \u5e2e\u52a9 Proofpoint \u7684 B2B \u9500\u552e\u6e20\u9053\u589e\u52a0\u4e86 4070 \u4e07\u7f8e\u5143<\/span><\/li>\n<\/ul>\n<h3 id=\"h-agency-of-the-year-ppc\" class=\"wp-block-heading\"><span>\u5e74\u5ea6\u6700\u4f73\u4ee3\u7406\u5546 \u2013 PPC<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>Wpromote<\/span><\/strong><span>\u5982\u4f55\u00a0\u00a0\u8f6c\u53d8 REEF \u7684\u4ed8\u8d39\u641c\u7d22\u7b56\u7565\u4ee5\u91c7\u7528 PMax \u5e76\u5c06\u6536\u5165\u63d0\u9ad8 131%<\/span><\/li>\n<\/ul>\n<h3 id=\"h-agency-of-the-year-seo\" class=\"wp-block-heading\"><span>\u5e74\u5ea6\u6700\u4f73\u4ee3\u7406\u5546 \u2013 SEO<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>Wpromote<\/span><\/strong><span>\u5982\u4f55\u00a0\u00a0\u5e2e\u52a9 Peacock \u6784\u5efa\u52a8\u6001\u641c\u7d22\u7b56\u7565\u4ee5\u51fb\u8d25 The Traitors<\/span><\/li>\n<\/ul>\n<h3 id=\"h-in-house-team-of-the-year-ppc\" class=\"wp-block-heading\"><span>\u5e74\u5ea6\u6700\u4f73\u5185\u90e8\u56e2\u961f \u2013 PPC<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>ServiceMaster Brands\u00a0<\/span><\/strong><span>\u5185\u90e8\u6570\u5b57\u5e7f\u544a\u56e2\u961f\u4e13\u6ce8\u4e8e ABC\uff0c\u4ee5\u63d0\u9ad8\u5176\u7279\u8bb8\u7ecf\u8425\u5546\u7684\u4e1a\u7ee9\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-in-house-team-of-the-year-seo\" class=\"wp-block-heading\"><span>\u5e74\u5ea6\u6700\u4f73\u5185\u90e8\u56e2\u961f \u2013 SEO<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>REA \u96c6\u56e2<\/span><\/strong><span>\u00a0&#8211; \u9ad8\u6548\u7684 SEO \u56e2\u961f\u8ba9\u6fb3\u5927\u5229\u4e9a\u5e02\u573a\u9886\u5148\u7684\u623f\u5730\u4ea7\u54c1\u724c\u59cb\u7ec8\u4f4d\u5c45 Google \u699c\u9996<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\">&lt;img class=&quot;wp-image-433582 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;Erin Rooney Doland \u8363\u83b7 Search Engine Land Awards 2023 \u5e74\u5ea6\u641c\u7d22\u8425\u9500\u4eba\u5458\u79f0\u53f7&#8221; width=&#8221;849&#8243; height=&#8221;477&#8243; data-lazy-srcset=&#8221;<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/sela23_1600x900_winner.jpg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/sela23_1600x900_winner.jpg.webp<\/a> 1600w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/sela23_1600x900_winner-600&#215;338.jpg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/sela23_1600x900_winner-600&#215;338.jpg.webp<\/a> 600w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/sela23_1600x900_winner-800&#215;450.jpg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/sela23_1600x900_winner-800&#215;450.jpg.webp<\/a> 800w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/sela23_1600x900_winner-200&#215;113.jpg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/sela23_1600x900_winner-200&#215;113.jpg.webp<\/a> 200w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/sela23_1600x900_winner-768&#215;432.jpg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/sela23_1600x900_winner-768&#215;432.jpg.webp<\/a> 768w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/sela23_1600x900_winner-1536&#215;864.jpg\" rel=\"box\" class=\"fancybox\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/sela23_1600x900_winner-1536&#215;864.jpg<\/a> 1536w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/sela23_1600x900_winner-150&#215;84.jpg.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/sela23_1600x900_winner-150&#215;84.jpg.webp<\/a> 150w&#8221; data-lazy-sizes=&#8221;(max-width: 849px) 100vw, 849px&#8221; data-lazy-src=&#8221;<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/sela23_1600x900_winner.jpg.webp&#038;#8221\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/sela23_1600x900_winner.jpg.webp&#038;#8221<\/a>; \/&gt;<\/figure>\n<\/div>\n<h3 id=\"h-search-marketer-of-the-year\" class=\"wp-block-heading\"><span>\u5e74\u5ea6\u641c\u7d22\u8425\u9500\u5546<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u827e\u7433\u00b7\u9c81\u5c3c\u00b7\u591a\u5170<\/span><\/strong><span>\uff08Amsive\uff09<\/span><\/li>\n<\/ul>\n<h3 id=\"h-small-agency-of-the-year-ppc\" class=\"wp-block-heading\"><span>\u5e74\u5ea6\u6700\u4f73\u5c0f\u578b\u4ee3\u7406\u5546 \u2013 PPC<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>Adcetera<\/span><\/strong><span>\u5982\u4f55\u00a0\u00a0\u5c06 CPA \u964d\u4f4e 71.9% \u2014 \u5e76\u62ef\u6551\u4e00\u5bb6\u591a\u5730\u70b9\u4e1a\u52a1<\/span><\/li>\n<\/ul>\n<h3 id=\"h-small-agency-of-the-year-seo\" class=\"wp-block-heading\"><span>\u5e74\u5ea6\u6700\u4f73\u5c0f\u578b\u673a\u6784 \u2013 SEO<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>Conifr<\/span><\/strong><span>\u5982\u4f55\u00a0\u00a0\u5728 10 \u4e2a\u6708\u5185\u8d85\u51fa\u6d41\u91cf\u9884\u6d4b 950%<\/span><\/li>\n<\/ul>\n<h2 id=\"h-i-m-going-to-smx-next\" class=\"wp-block-heading\"><span>\u201c\u6211\u63a5\u4e0b\u6765\u8981\u53bb SMX\uff01\u201d<\/span><\/h2>\n<p><span>2023 \u5e74 Search Engine Land \u5927\u5956\u7684\u83b7\u5956\u8005\u5c06\u53d7\u9080\u5728\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/smx\/next\/agenda\" target=\"_blank\" rel=\"noopener\"><span>SMX Next \u7684<\/span><\/a><span>\u00a0\u4e24\u573a\u201c\u95ee\u6211\u4efb\u4f55\u95ee\u9898\u201d\u5f0f\u4f1a\u8bae\u4e0a\u73b0\u573a\u53d1\u8a00\u3002\u5e26\u7740\u60a8\u8feb\u5207\u7684 SEO \u548c PPC 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4865","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4865"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4865\/revisions"}],"predecessor-version":[{"id":5048,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4865\/revisions\/5048"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4865"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}