{"id":4873,"date":"2025-04-12T03:22:31","date_gmt":"2025-04-11T19:22:31","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4873"},"modified":"2025-04-12T03:23:20","modified_gmt":"2025-04-11T19:23:20","slug":"google-ads-23-%e5%b2%81%e4%ba%86%ef%bc%9a%e5%9b%9e%e9%a1%be%e6%90%9c%e7%b4%a2%e9%a2%86%e5%9f%9f%e7%9a%84%e6%9c%80%e5%a4%a7%e5%8f%98%e5%8c%96%e5%92%8c%e8%bf%9b%e6%ad%a5","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4873","title":{"rendered":"Google Ads 23 \u5c81\u4e86\uff1a\u56de\u987e\u641c\u7d22\u9886\u57df\u7684\u6700\u5927\u53d8\u5316\u548c\u8fdb\u6b65"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u53c8\u5230\u4e86\u4e00\u5e74\u4e2d\u7684\u8fd9\u4e2a\u65f6\u5019\u2014\u2014\u795d Google Ads \u751f\u65e5\u5feb\u4e50\uff01<\/span><\/p>\n<p><span>\u4ece\u5386\u53f2\u4e0a\u770b\uff0c\u6211\u4eec\u6bcf\u4e94\u5e74\u90fd\u4f1a\u5e86\u795d\u4e00\u6b21\u8fd9\u4e2a\u91cd\u8981\u7684\u65e5\u5b50\uff0c\u5411\u4e16\u754c\u9886\u5148\u7684\u641c\u7d22\u5f15\u64ce\u3001\u4e91\u8ba1\u7b97\u3001\u8ba1\u7b97\u673a\u8f6f\u4ef6\u3001\u91cf\u5b50\u8ba1\u7b97\u3001\u7535\u5b50\u5546\u52a1\u3001\u4eba\u5de5\u667a\u80fd\u548c\u6d88\u8d39\u7535\u5b50\u5de8\u5934\u2014\u2014\u8c37\u6b4c\u81f4\u656c\u3002\u770b\u770b\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/google-ads-turns-20-the-most-important-trends-and-changes-of-the-past-5-years-342645\" target=\"_blank\" rel=\"noopener\"><span>\u4ed6\u4eec\u7684 20 \u5927\u65e5\u5b50<\/span><\/a><span>\u3002<\/span><\/p>\n<p><span>\u4f46\u8003\u8651\u5230\u8fc7\u53bb\u4e00\u5e74\u7684\u641c\u5bfb\u5fd9\u788c\u7a0b\u5ea6\uff0c\u6211\u4eec\u76f8\u4fe1\u60a8\u4f1a\u540c\u610f\u73b0\u5728\u662f\u65f6\u5019\u5f00\u9999\u69df\u3001\u5207\u86cb\u7cd5\u3001\u8fce\u63a5\u65b0\u7684\u00a0<\/span><em><span>\u4e00\u5e74\u7684<\/span><\/em><span>\u8868\u5f70\u4e86\u3002<\/span><\/p>\n<p><span>\u6211\u4eec\u5f00\u59cb\u5427\uff01<\/span><\/p>\n<h2 id=\"h-2023-0\" class=\"wp-block-heading\"><span>2023<\/span><\/h2>\n<h3 id=\"h-new-products-at-google-marketing-live\" class=\"wp-block-heading\"><span>Google Marketing Live \u4e0a\u7684\u65b0\u4ea7\u54c1<\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-marketing-live-2023-everything-you-need-to-know-427450\"><span>\u8c37\u6b4c\u5728\u4eca\u5e74\u7684Google Marketing Live<\/span><\/a><span>\uff08GML\uff09\u4e0a\u5ba3\u5e03\u4e86\u4e00\u7cfb\u5217\u65b0\u7684\u4eba\u5de5\u667a\u80fd\u5e7f\u544a\u4ea7\u54c1\uff0c\u5305\u62ec\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/searchengineland.com\/google-ads-lets-you-create-campaigns-using-conversational-ai-427411\"><span>Google Ads \u53ef\u8ba9\u4f60\u4f7f\u7528\u5bf9\u8bdd\u5f0f AI \u521b\u5efa\u5e7f\u544a\u7cfb\u5217<\/span><\/a><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/google-search-generative-experience-search-shopping-ads-427424\"><span>Google \u641c\u7d22\u751f\u6210\u4f53\u9a8c\u6574\u5408\u4e86\u641c\u7d22\u3001\u8d2d\u7269\u5e7f\u544a<\/span><\/a><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/google-performance-max-generative-ai-assets-images-427419\"><span>Google PMax \u6dfb\u52a0\u751f\u6210\u5f0f AI \u6765\u521b\u5efa\u6587\u672c\u8d44\u4ea7\u548c\u56fe\u50cf<\/span><\/a><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/generative-ai-automatically-created-assets-427416\"><span>Google Ads \u5c06\u521b\u5efa\u9488\u5bf9\u641c\u7d22\u67e5\u8be2\u7684\u4eba\u5de5\u667a\u80fd\u8d44\u4ea7<\/span><\/a><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/google-product-studio-generative-ai-images-427429\"><span>Google Product Studio \u4e3a\u5e7f\u544a\u5546\u5e26\u6765 AI \u751f\u6210\u7684\u56fe\u50cf<\/span><\/a><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/google-merchant-center-next-replace-merchant-center-427437\"><span>Google\uff1aMerchant Center Next \u5c06\u53d6\u4ee3 Merchant Center<\/span><\/a><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/google-ads-improvements-brand-restrictions-smart-bidding-rsa-427445\"><span>Google Ads \u7684\u65b0\u529f\u80fd\u5305\u62ec\u5e7f\u6cdb\u5339\u914d\u4e2d\u7684\u54c1\u724c\u9650\u5236\u3001\u667a\u80fd\u51fa\u4ef7\u4e2d\u7684 AI<\/span><\/a><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/google-ads-video-views-demand-gen-427496\"><span>Google Ads \u589e\u52a0\u4e86 2 \u79cd\u65b0\u7684\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b\uff1a\u89c6\u9891\u89c2\u770b\u3001\u9700\u6c42\u751f\u6210<\/span><\/a><\/li>\n<\/ul>\n<p><span>\u5728 2023 \u5e74 Google Marketing Live \u5927\u4f1a\u4e0a\uff0c\u8fd9\u5bb6\u641c\u7d22\u5f15\u64ce\u8c08\u8bba\u4e86\u5f88\u591a\u5173\u4e8e\u4eba\u5de5\u667a\u80fd\u7684\u5185\u5bb9\uff0c\u4f46\u91cd\u70b9\u5e76\u4e0d\u662f\u4eba\u5de5\u667a\u80fd\u63a5\u7ba1\u4e00\u5207\u3002\u8fd9\u5bb6\u79d1\u6280\u5de8\u5934\u5f3a\u8c03\uff0c\u4eba\u5de5\u667a\u80fd\u65e8\u5728\u5e2e\u52a9\u5e7f\u544a\u5546\u5b8c\u6210\u4efb\u52a1\uff0c\u800c\u4e0d\u662f\u5b8c\u5168\u53d6\u4ee3\u4ed6\u4eec\u3002\u8fd9\u4e9b\u53d8\u5316\u65e8\u5728\u8282\u7701\u65f6\u95f4\uff0c\u5e76\u5728\u7ba1\u7406\u81ea\u52a8\u5316\u5e7f\u544a\u7cfb\u5217\u65b9\u9762\u63d0\u4f9b\u66f4\u597d\u7684\u63a7\u5236\u3002<\/span><\/p>\n<h3 id=\"h-ads-on-sge\" class=\"wp-block-heading\"><span>SGE \u4e0a\u7684\u5e7f\u544a<\/span><\/h3>\n<p><span>\u8c37\u6b4c\u4e8e 2023 \u5e74 8 \u6708\u63a8\u51fa<\/span><a href=\"https:\/\/searchengineland.com\/ads-new-google-search-generative-experience-413651\" target=\"_blank\" rel=\"noopener\"><span>\u641c\u7d22\u751f\u6210\u4f53\u9a8c<\/span><\/a><span>(SGE) \u65f6\u63a8\u51fa\u4e86\u641c\u7d22\u5e7f\u544a\u3002\u6240\u6709\u5e7f\u544a\u90fd\u4f1a\u51fa\u73b0\u5728\u6307\u5b9a\u7684\u5e7f\u544a\u4f4d\u7f6e\uff0c\u5e76\u5e26\u6709<\/span><a href=\"https:\/\/searchengineland.com\/google-ads-label-is-now-a-bold-black-text-sponsored-label-388715\"><span>\u8d5e\u52a9\u5e7f\u544a\u6807\u7b7e<\/span><\/a><span>\u3002<\/span><\/p>\n<p><span>\u8be5\u641c\u7d22\u5f15\u64ce\u5e0c\u671b\u5bc6\u5207\u8bc4\u4f30\u5e7f\u544a\u6548\u679c\u548c\u7528\u6237\u4f53\u9a8c\uff0c\u56e0\u6b64\u6700\u521d\u5e76\u6ca1\u6709\u8ba9\u5e7f\u544a\u5546\u9009\u62e9\u4e0d\u5728\u8fd9\u4e2a\u65b0\u5e73\u53f0\u4e0a\u5c55\u793a\u5e7f\u544a\u3002<\/span><\/p>\n<p><span>\u867d\u7136\u76d1\u6d4b\u65b0\u7248 Google \u641c\u7d22\u751f\u6210\u4f53\u9a8c (SGE) \u4e0a\u7684\u5e7f\u544a\u6548\u679c\u81f3\u5173\u91cd\u8981\uff0c\u4f46\u5728\u5b9e\u9a8c\u9636\u6bb5\uff0c\u8ffd\u8e2a SGE \u4e0e\u65e7\u7248 Google \u641c\u7d22\u4e4b\u95f4\u7684\u5e7f\u544a\u6548\u679c\u5dee\u5f02\u5e76\u975e\u7acb\u5373\u53ef\u884c\u3002\u4e0d\u8fc7\uff0c\u8be5\u641c\u7d22\u5f15\u64ce\u627f\u8bfa\u5c06\u4e0d\u65ad\u8bc4\u4f30\u3001\u6d4b\u8bd5\u548c\u8c03\u6574\u5176\u65b9\u6cd5\uff0c\u4ee5\u786e\u4fdd\u5e7f\u544a\u4f53\u9a8c\u8ba9\u641c\u7d22\u8005\u548c\u5e7f\u544a\u5ba2\u6237\u90fd\u53d7\u76ca\u3002<\/span><\/p>\n<h3 id=\"h-retirement-of-attribution-models\" class=\"wp-block-heading\"><span>\u5f52\u56e0\u6a21\u578b\u7684\u6dd8\u6c70<\/span><\/h3>\n<p><span>Google\u5c06\u4e8e 2023 \u5e74 10 \u6708\u4e2d\u65ec\u505c\u7528 Google Ads \u548c Google Analytics\uff08\u5206\u6790\uff09\u4e2d\u6240\u6709\u5a92\u4f53\u8d44\u6e90\u7684\u56db\u79cd<\/span><a href=\"https:\/\/searchengineland.com\/google-confirms-sunset-details-for-4-attribution-models-in-ads-and-analytics-433352#:~:text=Google%20is%20retiring%20first%2Dclick,%E2%80%9Cincreasingly%20low%20adoption%20rates.%22&amp;text=Google%20is%20retiring%20four%20rules,First%2Dclick.\" target=\"_blank\" rel=\"noopener\"><span>\u57fa\u4e8e\u89c4\u5219\u7684\u5f52\u56e0\u6a21\u578b\uff1a<\/span><\/a><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u7b2c\u4e00\u6b21\u70b9\u51fb\u3002<\/span><\/li>\n<li><span>\u7ebf\u6027\u3002<\/span><\/li>\n<li><span>\u6642\u9593\u8870\u8b8a\u3002<\/span><\/li>\n<li><span>\u57fa\u4e8e\u4f4d\u7f6e\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u4e0a\u9762\u5217\u51fa\u7684\u6a21\u578b\u5df2\u4ece Analytics \u7528\u6237\u754c\u9762\u548c\u7ba1\u7406 API \u4e2d\u5220\u9664\u3002<\/span><\/p>\n<p><span>\u8fd9\u56db\u79cd\u5f52\u56e0\u6a21\u578b\u7684\u6dd8\u6c70\u662f\u7531\u4e8e\u5b83\u4eec\u8d8a\u6765\u8d8a\u4e0d\u53d7\u6b22\u8fce\uff0c<\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/13427716?hl=en-GB\" target=\"_blank\" rel=\"noopener\"><span>\u8c37\u6b4c\u53d1\u8a00\u4eba<\/span><\/a><span>\u8bc1\u5b9e\uff0c\u8c37\u6b4c\u5e7f\u544a\u4e2d\u53ea\u6709\u4e0d\u5230 3% \u7684\u8f6c\u5316\u4f7f\u7528\u4e86\u8fd9\u4e9b\u6a21\u578b\u3002<\/span><\/p>\n<h3 id=\"h-federal-antitrust-trial\" class=\"wp-block-heading\"><span>\u8054\u90a6\u53cd\u5784\u65ad\u5ba1\u5224<\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-search-antirust-trial-hearing-updates-431977\" target=\"_blank\" rel=\"noopener\"><span>\u5728\u8054\u90a6\u53cd\u5784\u65ad\u5ba1\u5224<\/span><\/a><span>\u4e2d\uff0c\u8c37\u6b4c\u7684\u9886\u5bfc\u4eba\u5c31\u5176\u5e7f\u544a\u653f\u7b56\u63a5\u53d7\u53f8\u6cd5\u90e8\u7684\u8d28\u8be2\uff0c\u8fd9\u5728 PPC \u793e\u533a\u4e2d\u5f15\u8d77\u4e86\u8f69\u7136\u5927\u6ce2\u3002<\/span><\/p>\n<p><span>\u641c\u7d22\u5f15\u64ce\u663e\u793a\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5b83\u5728\u672a\u544a\u77e5\u5e7f\u544a\u5546\u7684\u60c5\u51b5\u4e0b\uff0c\u6084\u6084\u5730\u5c06<\/span><a href=\"https:\/\/searchengineland.com\/google-quietly-increases-ad-prices-targets-432155\" target=\"_blank\" rel=\"noopener\"><span>\u5e7f\u544a\u4ef7\u683c\u63d0\u9ad8<\/span><\/a><span>\u4e86 10%\u3002<\/span><\/li>\n<li><span>\u5e7f\u544a\u62cd\u5356\u4e2d\u51fa\u4ef7\u6700\u9ad8\u7684\u4eba\u5e76\u4e0d\u4e00\u5b9a\u80fd\u83b7\u80dc\u3002<\/span><\/li>\n<li><span>\u5b83\u4f7f\u7528\u4e86<\/span><a href=\"https:\/\/searchengineland.com\/google-rgsp-randomized-generalized-second-price-ad-auctions-explained-433053\" target=\"_blank\" rel=\"noopener\"><span>RGSP\u2014\u2014<\/span><\/a><span>\u8fd9\u5e26\u6765\u4e86\u66f4\u591a\u7684\u5e7f\u544a\u6536\u5165\u3002<\/span><\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><span>\u9884\u8ba1\u7f8e\u56fd\u5730\u533a\u6cd5\u5b98\u963f\u7c73\u7279\u00b7\u6885\u5854 (Amit Mehta) \u8981\u5230 2024 \u5e74\u521d\u624d\u4f1a\u505a\u51fa\u88c1\u51b3\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u8c37\u6b4c\u8d25\u8bc9\uff0c\u5219\u53ef\u80fd\u610f\u5473\u7740\u5b83\u4e0d\u518d\u81ea\u52a8\u5b89\u88c5\u4e3a\u65e5\u5e38\u4ea7\u54c1\u4e0a\u7684\u9ed8\u8ba4\u641c\u7d22\u5f15\u64ce\uff0c\u8fd9\u53ef\u80fd\u4f1a\u5a01\u80c1\u5176\u4f5c\u4e3a\u5168\u7403\u641c\u7d22\u9886\u5bfc\u8005\u7684\u5730\u4f4d\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-demand-gen\" class=\"wp-block-heading\"><span>\u9700\u6c42\u751f\u6210<\/span><\/h3>\n<p><span>\u8c37\u6b4c<\/span><a href=\"https:\/\/searchengineland.com\/google-ads-demand-gen-globally-433100\" target=\"_blank\" rel=\"noopener\"><span>\u7528 Demand Gen \u53d6\u4ee3\u4e86 Discovery Ads<\/span><\/a><span>\uff0c\u5e76\u4e8e 2023 \u5e74 10 \u6708\u5f00\u59cb\u5728\u5168\u7403\u63a8\u51fa\u65b0\u4ea7\u54c1\u3002\u5b83\u88ab\u63cf\u8ff0\u4e3a\u201c\u4e0b\u4e00\u4ee3 Discovery \u5e7f\u544a\u7cfb\u5217\u201d\uff0c\u5177\u6709\u65b0\u529f\u80fd\u3001\u5e93\u5b58\u548c\u89c1\u89e3\uff0c\u4ee5\u53ca\u589e\u5f3a\u7684\u5e7f\u544a\u521b\u5efa\u6d41\u7a0b\u3002<\/span><\/p>\n<p><a href=\"https:\/\/twitter.com\/adsliaison\/status\/1691482518644527104\" target=\"_blank\" rel=\"noopener\"><span>Google \u5e7f\u544a\u8054\u7edc\u5458 Ginny Marvin \u5728 X \u7684\u4e00\u4e2a\u5e16\u5b50\u4e2d\u89e3\u91ca\u9053\uff1a\u201cDemand Gen \u6d3b\u52a8\u5c06\u56fe\u7247 + \u89c6\u9891\u5e7f\u544a\u96c6\u4e2d\u5728\u4e00\u5904\uff0c<\/span><\/a><span>\u53ef\u4ee5\u7528\u6765\u63a8\u52a8\u8f6c\u5316\u3001\u7f51\u7ad9\u8bbf\u95ee\u4ee5\u53ca\u5728 YouTube\u3001Discover \u548c Gmail \u4e0a\u6ce8\u518c\u548c\u6dfb\u52a0\u5230\u8d2d\u7269\u8f66\u7b49\u64cd\u4f5c\u3002\u00a0\u00a0\u201d<\/span><\/p>\n<p><span>\u8c37\u6b4c\u5df2\u8bbe\u5b9a\u4e86\u6240\u6709\u73b0\u6709 Discovery \u5e7f\u544a\u7cfb\u5217\u5728 2024 \u5e74\u521d\u4e4b\u524d\u8fc7\u6e21\u5230 Demand Gen \u7684\u6700\u540e\u671f\u9650\uff0c\u8fd9\u6807\u5fd7\u7740\u5176\u5e7f\u544a\u7b56\u7565\u7684\u91cd\u5927\u8f6c\u53d8\u3002<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span>2021-2022<\/span><\/h2>\n<h3 class=\"wp-block-heading\"><span>\u5173\u952e\u5b57\u5339\u914d\u7c7b\u578b<\/span><\/h3>\n<p><span>\u5173\u952e\u5b57\u5339\u914d\u7c7b\u578b\u4f3c\u4e4e\u662f\u4e00\u4efd\u4e0d\u65ad\u7ed9\u4e88\u7684\u793c\u7269\uff0c\u6216\u8005\u5728\u8c37\u6b4c\u7684\u6848\u4f8b\u4e2d\uff0c\u662f\u4e00\u4efd\u4e0d\u65ad\u7d22\u53d6\u7684\u793c\u7269\u3002\u8fd9\u6b21\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/googles-updated-phrase-match-simplifies-keywords-and-worries-advertisers-345930\" target=\"_blank\" rel=\"noopener\"><span>\u8c37\u6b4c\u7b80\u5316\u7684\u77ed\u8bed\u5339\u914d<\/span><\/a><span>\u00a0\u8ba9\u5e7f\u544a\u5546\u611f\u5230\u62c5\u5fe7\uff0c\u4e00\u4e9b\u4eba\u627f\u8ba4 BMM \u548c\u77ed\u8bed\u5339\u914d\u7684\u8868\u73b0\u975e\u5e38\u76f8\u4f3c\uff0c\u800c\u53e6\u4e00\u4e9b\u4eba\u5219\u8c34\u8d23\u8fd9\u4e00\u53d8\u5316\u662f\u4e3a\u4e86\u5265\u593a\u5e7f\u544a\u5546\u66f4\u591a\u7684\u6570\u636e\u548c\u63a7\u5236\u6743\uff0c\u4ee5\u4fbf\u8c37\u6b4c\u80fd\u591f\u4ece\u62cd\u5356\u4e2d\u83b7\u53d6\u5c3d\u53ef\u80fd\u591a\u7684\u5229\u6da6\u3002<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-expands-phrase-match-to-include-broad-match-modifier-traffic-345874\" target=\"_blank\" rel=\"noopener\"><span>\u544a\u522b\u5e7f\u6cdb\u5339\u914d\u4fee\u9970\u5173\u952e\u8bcd<\/span><\/a><span>\u3002Google \u5c06\u8bcd\u7ec4\u5339\u914d\u6269\u5c55\u4e3a\u5e7f\u6cdb\u5339\u914d\u7684\u4e00\u90e8\u5206\uff0c\u8fd9\u8ba9\u5404\u5730\u7684\u5e7f\u544a\u5546\u5f88\u61ca\u607c\u3002\u00a0<\/span><\/p>\n<h3 class=\"wp-block-heading\"><span>\u53d7\u4f17<\/span><\/h3>\n<p><span>\u5e7f\u544a\u5546\u5c06\u80fd\u591f\u4f7f\u7528\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/google-marketing-live-2022-recap-385367\" target=\"_blank\" rel=\"noopener\"><span>\u8054\u7f51\u7535\u89c6\u5e7f\u544a\u7cfb\u5217<\/span><\/a><span>\u00a0\u6765\u5b9a\u4f4d YouTube \u548c\u201c\u5927\u591a\u6570\u201d\u5176\u4ed6\u8054\u7f51\u7535\u89c6\u5e94\u7528\u4e0a\u7684\u89c2\u4f17\u3002\u65b0\u5f00\u53d1\u5c06\u4e3a\u8054\u7f51\u7535\u89c6\u5e26\u6765\u4eb2\u548c\u529b\u3001\u6709\u5e02\u573a\u548c\u4eba\u53e3\u7edf\u8ba1\u7684\u53d7\u4f17\u7fa4\u4f53\u3002<\/span><\/p>\n<p><span>\u5e7f\u544a\u5ba2\u6237\u5c06\u80fd\u591f\u5728\u5404\u4e2a\u5e7f\u544a\u7cfb\u5217\u4e2d\u91cd\u590d\u4f7f\u7528\u53d7\u4f17\u7fa4\u4f53\u3002\u5f53\u60a8\u6784\u5efa\u8981\u5728\u5e7f\u544a\u7cfb\u5217\u4e2d\u4f7f\u7528\u7684\u53d7\u4f17\u7fa4\u4f53\u65f6\uff0cGoogle Ads \u4f1a\u5c06\u5176\u4fdd\u5b58\uff0c\u4ee5\u4fbf\u60a8\u53ef\u4ee5\u5728\u672a\u6765\u7684\u5e7f\u544a\u7cfb\u5217\u4e2d\u518d\u6b21\u4f7f\u7528\u5b83\u3002<\/span><\/p>\n<p><span>Google Ads \u6b63\u5728\u91cd\u547d\u540d\u53d7\u4f17\u7fa4\u4f53\u62a5\u544a\u548c\u6574\u4e2a Google Ads \u4e2d\u7684\u4e00\u4e9b\u5173\u952e\u8bcd\u3002\u60a8\u53ef\u80fd\u5df2\u7ecf\u5728\u67d0\u4e9b\u5e10\u6237\u4e2d\u770b\u5230\u4e86\u8fd9\u4e00\u70b9\u3002Google\u00a0\u00a0\u4e8e 2021 \u5e74 9 \u6708\u901a\u8fc7\u6b64<\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/10566573\" target=\"_blank\" rel=\"noopener\"><span>\u5e2e\u52a9\u6587\u6863\u900f\u9732\u4e86\u8fd9\u4e00\u70b9\u3002<\/span><\/a><\/p>\n<h3 class=\"wp-block-heading\"><span>RSA \u548c ETA \u7684\u7ec8\u7ed3<\/span><\/h3>\n<p><span>\u81ea\u9002\u5e94\u641c\u7d22\u5e7f\u544a (RSA) \u5728 2021 \u5e74\u6210\u4e3a\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/responsive-search-ads-now-the-default-in-google-ads-346224\" target=\"_blank\" rel=\"noopener\"><span>\u9ed8\u8ba4\u5e7f\u544a\u7c7b\u578b<\/span><\/a><span>\u00a0\u3002RSA \u5141\u8bb8\u5e7f\u544a\u5546\u8f93\u5165\u591a\u4e2a\u6807\u9898\u548c\u5e7f\u544a\u6587\u6848\u53d8\u4f53\uff0cGoogle Ads \u4f7f\u7528\u673a\u5668\u5b66\u4e60\u6839\u636e\u4eba\u4eec\u641c\u7d22\u7684\u67e5\u8be2\u6765\u786e\u5b9a\u4f7f\u7528\u54ea\u4e9b\u53d8\u4f53\u3002\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-brings-display-ads-to-attribution-reports-as-an-open-beta-346242\" target=\"_blank\" rel=\"noopener\"><span>\u516c\u5f00\u6d4b\u8bd5\u7248<\/span><\/a><span>\u9996\u6b21\u00a0\u00a0\u5141\u8bb8\u5e7f\u544a\u5ba2\u6237\u5728 Google Ads \u5f52\u56e0\u62a5\u544a\u4e2d\u770b\u5230\u5c55\u793a\u5e7f\u544a\u4ee5\u53ca\u641c\u7d22\u548c YouTube \u5e7f\u544a\u3002\u5e7f\u544a\u5ba2\u6237\u53ef\u4ee5\u5728\u70ed\u95e8\u8def\u5f84\u3001\u6a21\u578b\u6bd4\u8f83\u3001\u8f85\u52a9\u8f6c\u5316\u548c\u8def\u5f84\u6307\u6807\u62a5\u544a\u4e2d\u770b\u5230\u5e7f\u544a\u3002<\/span><\/p>\n<p><span>\u00a0\u63a8\u51fa<a href=\"https:\/\/searchengineland.com\/google-launches-automated-vehicle-ads-382425\" target=\"_blank\" rel=\"noopener\">\u81ea\u52a8\u5316\u8f66\u8f86\u5e7f\u544a\u3002\u65b0\u683c\u5f0f\u4f7f\u7528 Google Merchant Center \u4e2d\u7684\u8f66\u8f86\u6570\u636e\u9988\u9001\u5c06\u7528\u6237\u7684\u641c\u7d22\u4e0e\u5e7f\u544a\u8fdb\u884c\u5339\u914d\u3002<\/a><\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-ads-3-strikes-system-adds-9-new-policies-383814\" target=\"_blank\" rel=\"noopener\"><span>\u4e09\u632f\u51fa\u5c40\u5236\u5ea6<\/span><\/a><span>\u589e\u52a0\u4e86\u4e5d\u9879\u65b0\u653f\u7b56\uff0c\u00a0\u00a0\u9488\u5bf9\u70b9\u51fb\u8bf1\u9975\u3001\u8bef\u5bfc\u6027\u5e7f\u544a\u8bbe\u8ba1\u7b49\u884c\u4e3a\u3002<\/span><\/p>\n<h3 class=\"wp-block-heading\"><span>\u81ea\u52a8\u5316<\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/target-cpa-and-target-roas-will-be-bundled-with-other-google-smart-bidding-strategies-347924\" target=\"_blank\" rel=\"noopener\"><span>\u6346\u7ed1\u5f0f\u51fa\u4ef7\u7b56\u7565<\/span><\/a><span>\u00a0\u5df2\u53d6\u4ee3\u72ec\u7acb\u9009\u9879\u3002\u8c37\u6b4c\u5468\u4e8c\u5ba3\u5e03\uff0c\u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528 (tCPA) \u548c\u76ee\u6807\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387 (tROAS) \u667a\u80fd\u51fa\u4ef7\u7b56\u7565\u5c06\u5206\u522b\u4e0e\u6700\u5927\u5316\u8f6c\u5316\u6b21\u6570\u548c\u6700\u5927\u5316\u8f6c\u5316\u4ef7\u503c\u51fa\u4ef7\u7b56\u7565\u6346\u7ed1\u5728\u4e00\u8d77\u3002\u4eca\u540e\uff0c\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/adwords-maximize-conversions-smart-bidding-276064\" target=\"_blank\" rel=\"noopener\"><span>\u6700\u5927\u5316\u8f6c\u5316\u6b21\u6570<\/span><\/a><span>\u00a0\u5c06\u6709\u4e00\u4e2a\u53ef\u9009\u7684 tCPA \u5b57\u6bb5\uff0c\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/google-rolls-out-maximize-conversion-value-smart-bidding-strategy-320940\" target=\"_blank\" rel=\"noopener\"><span>\u6700\u5927\u5316\u8f6c\u5316\u4ef7\u503c<\/span><\/a><span>\u00a0\u5c06\u6709\u4e00\u4e2a\u53ef\u9009\u7684 tROAS \u5b57\u6bb5\u3002<\/span><\/p>\n<p><span>\u5927\u5bb6\u6700\u559c\u6b22\u7684\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/performance-max-campaigns-are-now-widely-available-and-will-include-smart-shopping-and-local-campaigns-in-2022-375702\" target=\"_blank\" rel=\"noopener\"><span>\u201c\u6548\u679c\u6700\u5927\u5316<\/span><\/a><span>\u201d\u5df2\u9762\u5411\u6240\u6709\u5e7f\u544a\u5ba2\u6237\u63a8\u51fa\u3002\u6548\u679c\u6700\u5927\u5316\u5305\u62ec\u667a\u80fd\u8d2d\u7269\u548c\u672c\u5730\u5e7f\u544a\u7cfb\u5217\uff0c\u4e0d\u8fc7\u8c37\u6b4c\u6700\u7ec8\u4e8e 2022 \u5e74 1 \u6708\u8d77\u6c38\u4e45\u505c\u7528\u4e86\u667a\u80fd\u8d2d\u7269\u5e7f\u544a\u7cfb\u5217\u3002<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-ads-automated-extensions-update-380293\" target=\"_blank\" rel=\"noopener\"><span>\u81ea\u52a8\u6269\u5c55\u7a0b\u5e8f\u7684\u53d8\u5316<\/span><\/a><span>\u00a0\u5305\u62ec\u4e00\u8d77\u663e\u793a\u7684\u6269\u5c55\u7a0b\u5e8f\u3001\u201c\u81ea\u52a8\u521b\u5efa\u7684\u6269\u5c55\u7a0b\u5e8f\u201d\u62a5\u544a\u4ee5\u53ca\u5728\u5e7f\u544a\u7ec4\u3001\u5e7f\u544a\u7cfb\u5217\u6216\u5e10\u6237\u7ea7\u522b\u6dfb\u52a0\u6269\u5c55\u7a0b\u5e8f\u7684\u529f\u80fd\u3002<\/span><\/p>\n<h3 class=\"wp-block-heading\"><span>\u9690\u79c1\u95ee\u9898\u52a0\u5267<\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-pushes-back-plan-to-block-third-party-cookies-until-2023-349877\" target=\"_blank\" rel=\"noopener\"><span>\u7b2c\u4e09\u65b9 Cookie<\/span><\/a><span>\u7684\u8d2c\u503c\u00a0\u00a0\u539f\u672c\u5e94\u8be5\u5728 2022 \u5e74\u53d1\u751f\uff0c\u4f46\u6700\u7ec8\u88ab\u63a8\u8fdf\u5230 2023 \u5e74\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u4e00\u79cd\u79f0\u4e3a\u7fa4\u7ec4\u8054\u5408\u5b66\u4e60 (FLoC) \u7684\u66ff\u4ee3\u5b9a\u4f4d\u6280\u672f\u00a0\u4e8e 2021 \u5e74\u7b2c\u4e8c\u5b63\u5ea6<\/span><a href=\"https:\/\/searchengineland.com\/googles-alternative-to-third-party-cookies-open-for-advertiser-testing-in-q2-2021-345599\"><span>\u5411\u5e7f\u544a\u5546\u5f00\u653e\u6d4b\u8bd5<\/span><\/a><span>\u00a0\uff0c\u5e76\u8ba1\u5212\u4e8e 2022 \u5e74\u7b2c\u56db\u5b63\u5ea6\u91c7\u7528\u3002<\/span><\/p>\n<p><span>FLEDGE \u6c99\u76d2\u5df2\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/googles-privacy-sandbox-topics-api-coming-to-android-380361\"><span>\u53d1\u5e03\uff0c<\/span><\/a><span>\u00a0\u540c\u65f6\u8ba1\u5212\u5728 Android \u4e0a\u63a8\u51fa\u591a\u9879\u9690\u79c1\u6c99\u76d2\u8ba1\u5212\uff0c\u5305\u62ec\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/google-kills-floc-introduces-topics-api-379120\"><span>\u4e3b\u9898 API<\/span><\/a><span>\u3001\u7528\u4e8e\u81ea\u5b9a\u4e49\u53d7\u4f17\u7fa4\u4f53\u548c\u518d\u8425\u9500\u7684 FLEDGE API \u4ee5\u53ca\u5f52\u56e0\u62a5\u544a API\u3002\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/googles-privacy-sandbox-ad-technology-testing-begins-383314\" target=\"_blank\" rel=\"noopener\"><span>\u5b83<\/span><\/a><span>\u00a0\u4e8e 2022 \u5e74 3 \u6708\u5f00\u59cb\u6d4b\u8bd5\u3002<\/span><\/p>\n<h3 class=\"wp-block-heading\"><span>\u8363\u8a89\u63d0\u540d<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/searchengineland.com\/google-ads-editor-v2-supports-performance-max-campaigns-382895\" target=\"_blank\" rel=\"noopener\"><span>\u5e7f\u544a\u7f16\u8f91\u5668 2.0 \u7248\u53d1\u5e03<\/span><\/a><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/google-ads-launches-placement-reports-for-performance-max-campaigns-378835\" target=\"_blank\" rel=\"noopener\"><span>\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u7684\u5c55\u793a\u4f4d\u7f6e\u62a5\u544a<\/span><\/a><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/google-ads-test-favicons-url-379121\" target=\"_blank\" rel=\"noopener\"><span>\u5728\u6587\u5b57\u5e7f\u544a\u4e2d\u6d4b\u8bd5\u7f51\u7ad9\u56fe\u6807<\/span><\/a><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/gmail-campaigns-to-stop-running-on-june-28-2022-379354\" target=\"_blank\" rel=\"noopener\"><span>\u544a\u522b Gmail \u5e7f\u544a\u7cfb\u5217<\/span><\/a><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/google-launches-revamped-search-ads-360-380043\" target=\"_blank\" rel=\"noopener\"><span>\u5168\u65b0\u7248 Search360<\/span><\/a><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/google-adwords-api-sunsets-april-27-383827\" target=\"_blank\" rel=\"noopener\"><span>AdWords API \u5df2\u505c\u7528<\/span><\/a><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/google-three-new-travel-products-for-hotels-385579\" target=\"_blank\" rel=\"noopener\"><span>\u4e09\u6b3e\u5168\u65b0\u65c5\u6e38\u4ea7\u54c1<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"h-2015-2020\" class=\"wp-block-heading\"><span>2015-2020<\/span><\/h2>\n<h3 class=\"wp-block-heading\"><span>\u53d7\u4f17<\/span><\/h3>\n<p><span>\u8c37\u6b4c 20 \u4e16\u7eaa\u5f00\u542f\u4e86\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/welcome-to-the-predictive-marketing-era-336284\" target=\"_blank\" rel=\"noopener\"><span>\u9884\u6d4b\u8425\u9500<\/span><\/a><span>\u65f6\u4ee3\uff0c\u5229\u7528\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60\u6765\u8bc6\u522b\u610f\u56fe\u5e76\u9884\u6d4b\u5ba2\u6237\u9700\u6c42\u3001\u884c\u4e3a\u548c\u8425\u9500\u7ed3\u679c\u3002<\/span><\/p>\n<p><a href=\"https:\/\/martech.org\/google-youtube-signed-in-data-targeting\/\" target=\"_blank\" rel=\"noopener\" data-cl=\"true\"><span>YouTube \u53ef\u4ee5\u8bbf\u95ee<\/span><\/a><span>\u00a0Google \u6570\u636e\u4ee5\u8fdb\u884c\u53d7\u4f17\u5b9a\u4f4d\uff0c\u4ece\u800c\u6709\u6548\u6539\u5584\u641c\u7d22\u548c YouTube \u4e0a\u7684\u5e7f\u544a\u5b9a\u4f4d\u548c\u8861\u91cf\u3002\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-analytics-4-adds-new-integrations-with-ads-ai-powered-insights-and-predictions-342048\" target=\"_blank\" rel=\"noopener\"><span>GA4<\/span><\/a><span>\u00a0\u4e5f\u5df2\u63a8\u51fa\uff0c\u4e3a\u7528\u6237\u63d0\u4f9b\u66f4\u5e7f\u6cdb\u7684\u9884\u6d4b\u6d1e\u5bdf\u3001\u4e0e Google Ads \u7684\u66f4\u6df1\u5c42\u6b21\u96c6\u6210\u3001\u8de8\u8bbe\u5907\u6d4b\u91cf\u529f\u80fd\u4ee5\u53ca\u66f4\u7ec6\u7c92\u5ea6\u7684\u6570\u636e\u63a7\u5236\u3002\u00a0<\/span><\/p>\n<h3 class=\"wp-block-heading\"><span>\u5173\u952e\u5b57\u5339\u914d\u7c7b\u578b\u4e0b\u964d<\/span><\/h3>\n<p><span>\u6211\u4eec\u7ba1\u7406\u641c\u7d22\u8bcd\u7684\u65b9\u5f0f\u5df2\u7ecf\u6539\u53d8\u3002\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/googles-latest-change-has-search-marketers-rethinking-keyword-match-types-305278\" target=\"_blank\" rel=\"noopener\"><span>\u76f8\u8fd1\u53d8\u4f53<\/span><\/a><span>\u00a0\u5df2\u4e0d\u518d\u662f\u8fc7\u53bb\u7684\u6837\u5b50\uff0c\u8425\u9500\u4eba\u5458\u88ab\u8feb\u9002\u5e94\u673a\u5668\u5b66\u4e60\u3002\u201c\u8c37\u6b4c\u8868\u793a\uff0c\u5176\u673a\u5668\u5b66\u4e60\u73b0\u5728\u8db3\u591f\u597d\uff0c\u53ef\u4ee5\u786e\u5b9a\u67e5\u8be2\u662f\u5426\u4e0e\u5173\u952e\u8bcd\u5177\u6709\u76f8\u540c\u7684\u610f\u56fe\uff0c\u5e76\u4e14\u6210\u529f\u7387\u8db3\u591f\u9ad8\uff0c\u5e7f\u544a\u5ba2\u6237\u5c06\u770b\u5230\u6574\u4f53\u6548\u679c\u63d0\u5347\u3002\u201d\u5c34\u5c2c\u3002<\/span><\/p>\n<p><span>Google \u653e\u677e\u4e86\u5bf9\u8fd1\u4f3c\u53d8\u4f53\u5173\u952e\u8bcd\u7684\u9650\u5236\u3002\u5e7f\u6cdb\u5339\u914d\u662f\u8d85\u7ea7\u5e7f\u6cdb\uff0c\u7cbe\u786e\u5339\u914d\u66f4\u50cf\u662f\u8bcd\u7ec4\u5339\u914d\uff0c\u800c\u8bcd\u7ec4\u5339\u914d\u5df2\u7ecf\u4e0d\u590d\u5b58\u5728\u4e86\uff1f<\/span><\/p>\n<p><span>\u9690\u79c1\u95ee\u9898\u8feb\u4f7f\u8c37\u6b4c\u9650\u5236\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/google-ads-to-limit-search-terms-reporting-citing-privacy-340137\" target=\"_blank\" rel=\"noopener\"><span>\u641c\u7d22\u5b57\u8bcd\u62a5\u544a<\/span><\/a><span>\u3002\u8c37\u6b4c\u53d1\u8a00\u4eba\u5728\u4e00\u4efd\u58f0\u660e\u4e2d\u8868\u793a\uff1a\u201c\u4e3a\u4e86\u7ef4\u62a4\u6211\u4eec\u7684\u9690\u79c1\u6807\u51c6\u5e76\u52a0\u5f3a\u5bf9\u7528\u6237\u6570\u636e\u7684\u4fdd\u62a4\uff0c\u6211\u4eec\u5bf9\u641c\u7d22\u5b57\u8bcd\u62a5\u544a\u8fdb\u884c\u4e86\u4fee\u6539\uff0c\u4ec5\u5305\u542b\u5927\u91cf\u7528\u6237\u641c\u7d22\u7684\u5b57\u8bcd\u3002\u6211\u4eec\u5c06\u7ee7\u7eed\u6295\u8d44\u65b0\u7684\u3001\u6709\u6548\u7684\u65b9\u5f0f\u6765\u5206\u4eab\u89c1\u89e3\uff0c\u4f7f\u5e7f\u544a\u5546\u80fd\u591f\u505a\u51fa\u5173\u952e\u7684\u4e1a\u52a1\u51b3\u7b56\u3002\u201d<\/span><\/p>\n<h3 class=\"wp-block-heading\"><span>\u81ea\u52a8\u5316\u7a0b\u5ea6\u4e0d\u65ad\u63d0\u9ad8<\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/is-google-prepping-to-phase-out-etas-339964\" target=\"_blank\" rel=\"noopener\"><span>RSA \u548c\u6269\u5c55\u6587\u5b57\u5e7f\u544a\u7684\u7ec8\u7ed3<\/span><\/a><span>\u00a0\u59cb\u4e8e 2020 \u5e74\u3002\u6587\u5b57\u5e7f\u544a\u9009\u9879\u4e0d\u518d\u662f\u5e7f\u544a\u4e0b\u62c9\u83dc\u5355\u4e2d\u7684\u9ed8\u8ba4\u9009\u9879\u3002\u5e7f\u544a\u5ba2\u6237\u53ea\u80fd\u770b\u5230\u81ea\u9002\u5e94\u641c\u7d22\u5e7f\u544a (RSA) \u548c\u547c\u53eb\u5e7f\u544a\u3002\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-marketing-live-here-come-fully-automated-ads-campaigns-for-local-shopping-more-301746\" target=\"_blank\" rel=\"noopener\"><span>\u5f15\u5165\u672c\u5730\u5e7f\u544a\u7cfb\u5217<\/span><\/a><span>\u00a0\u65e8\u5728\u589e\u52a0\u5e97\u5185\u8bbf\u95ee\u91cf\u3002Google \u4f1a\u81ea\u52a8\u4f18\u5316\u5176\u5e7f\u544a\u7f51\u7edc\u4e2d\u641c\u7d22\u3001YouTube\u3001\u5730\u56fe\u4ee5\u53ca\u7f51\u7ad9\u548c\u5e94\u7528\u4e0a\u7684\u5e7f\u544a\u6295\u653e\u3002<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-introduces-smart-campaigns-for-small-businesses-the-first-new-solution-to-launch-under-the-google-ads-brand-301089\" target=\"_blank\" rel=\"noopener\"><span>\u667a\u80fd\u8425\u9500\u6d3b\u52a8<\/span><\/a><span>\u00a0\u9996\u6b21\u4eae\u76f8\uff0c\u4e13\u4e3a\u6ca1\u6709\u4e13\u95e8\u8425\u9500\u4eba\u5458\u751a\u81f3\u6ca1\u6709\u7f51\u7ad9\u7684\u5c0f\u578b\u548c\u672c\u5730\u4f01\u4e1a\u800c\u8bbe\u8ba1\u3002<\/span><\/p>\n<p><span>\u667a\u80fd\u5e7f\u544a\u7cfb\u5217\u5df2\u6210\u4e3a Google Ads \u4e2d\u65b0\u5e7f\u544a\u5ba2\u6237\u7684\u9ed8\u8ba4\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b\u3002\u8fd9\u4e9b\u5e7f\u544a\u7cfb\u5217\u51e0\u4e4e\u5b8c\u5168\u81ea\u52a8\u5316\uff0c\u76ee\u6807\u5305\u62ec\u7535\u8bdd\u8054\u7cfb\u3001\u7f51\u7ad9\u8bbf\u95ee\u548c\u8def\u7ebf\u8bf7\u6c42\u3002<\/span><\/p>\n<h3 class=\"wp-block-heading\"><span>\u8363\u8a89\u63d0\u540d<\/span><\/h3>\n<p><span>\u641c\u7d22\u529f\u80fd\u7684\u5176\u4ed6\u65b0\u8fdb\u5c55\u5305\u62ec\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/searchengineland.com\/hotel-ads-price-trends-275390\" target=\"_blank\" rel=\"noopener\"><span>\u9152\u5e97\u5e7f\u544a<\/span><\/a><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/all-google-ads-attribution-reports-will-soon-include-cross-device-conversion-data-314789\" target=\"_blank\" rel=\"noopener\"><span>\u8de8\u8bbe\u5907\u62a5\u544a<\/span><\/a><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/faq-all-about-google-shoppings-free-and-paid-product-listings-334729\" target=\"_blank\" rel=\"noopener\"><span>Google \u4e0a\u7684\u754c\u9762<\/span><\/a><\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><span>2000 \u5e74\u53d1\u5c04\u81f3 2015 \u5e74<\/span><\/h2>\n<p><span>\u867d\u7136\u8fd9\u7edd\u4e0d\u662f\u4e00\u4e2a\u5b8c\u6574\u7684\u6e05\u5355\uff0c\u4f46\u4ee5\u4e0b\u662f Google \u81ea 2000 \u5e74\u63a8\u51fa AdWords \u5e73\u53f0\u4ee5\u6765\u76f4\u81f3\u5176\u6210\u7acb 15 \u5468\u5e74\u671f\u95f4\u7684\u4e00\u4e9b\u4ea7\u54c1\u5f00\u53d1\u4eae\u70b9\u3002<\/span><\/p>\n<p><strong><span>2015<\/span><\/strong><\/p>\n<p><span>\u00a0\u5230 2015 \u5e74\uff0c\u8c37\u6b4c\u5728\u7f8e\u56fd\u684c\u9762\u641c\u7d22\u5e02\u573a\u5360\u6709\u8fd1 64% \u7684\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/googles-pc-market-share-off-its-peak-yet-company-seeing-more-searches-than-ever-233780\" target=\"_blank\" rel=\"noopener\"><span>\u4efd\u989d\uff0c\u5728\u79fb\u52a8\u641c\u7d22\u5e02\u573a\u5360\u6709\u8fd1 90% \u7684\u4efd\u989d\u3002<\/span><\/a><\/p>\n<p><span>Google\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/ability-share-ads-via-adwords-shared-library-going-away-212891\" target=\"_blank\" rel=\"noopener\"><span>\u5171\u4eab\u5e93<\/span><\/a><span>\u00a0\u5df2\u8fc7\u65f6\u3002\u00a0<\/span><\/p>\n<p><span>Google\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/google-debuts-adwords-dynamic-structured-snippets-216234\" target=\"_blank\" rel=\"noopener\"><span>\u4e3a AdWords \u63a8\u51fa\u52a8\u6001\u7ed3\u6784\u5316\u6458\u8981<\/span><\/a><span>\u3002\u81ea\u52a8\u6269\u5c55\u529f\u80fd\u53ef\u5728\u5e7f\u544a\u5ba2\u6237\u7684\u7f51\u7ad9\u4e0a\u663e\u793a\u6709\u5173\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u884c\u4e1a\u7279\u5b9a\u7ed3\u6784\u5316\u4fe1\u606f\u3002<\/span><\/p>\n<p><span>Google \u5df2\u5728 AdWords Express \u4e2d\u5f00\u653e\u4e86\u5176\u5bb6\u653f\u670d\u52a1\u5e7f\u544a\u8ba1\u5212\u7684\u8bbf\u95ee\u6743\u9650\u3002\u5bb6\u653f\u670d\u52a1\u5e7f\u544a\u8ba1\u5212\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/google-home-services-ads-plumbers-locksmiths-san-francisco-beta-226469\"><span>\u5728\u65e7\u91d1\u5c71\u5730\u533a\u63a8\u51fa\u6d4b\u8bd5\u7248\uff0c<\/span><\/a><span>\u00a0\u65e8\u5728\u5c06\u670d\u52a1\u63d0\u4f9b\u5546\u4e0e\u5bfb\u6c42\u5e2e\u52a9\u7684\u5f53\u5730\u5c45\u6c11\u8054\u7cfb\u8d77\u6765\u3002\u00a0<\/span><\/p>\n<p><span>\u4ece 10 \u6708\u4efd\u5f00\u59cb\uff0cGoogle\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/adwords-changes-the-definition-of-conversions-for-reporting-columns-230302\"><span>\u66f4\u6539\u4e86\u8f6c\u5316\u5217\uff0c<\/span><\/a><span>\u00a0\u4f7f\u5176\u4ec5\u5305\u542b\u8bbe\u7f6e\u4e3a\u4f18\u5316\u7684\u8f6c\u5316\uff1a\u5373\u4f18\u5316\u8f6c\u5316\u64cd\u4f5c\u3002<\/span><\/p>\n<p><span>\u8c37\u6b4c\u00a0\u4e8e 12 \u6708\u521d<\/span><a href=\"https:\/\/searchengineland.com\/google-launches-smart-goals-for-advertisers-that-dont-have-conversion-tracking-238159\"><span>\u63a8\u51fa\u4e86\u667a\u80fd\u76ee\u6807<\/span><\/a><span>\u00a0\u3002\u667a\u80fd\u76ee\u6807\u4e13\u4e3a\u7f51\u7ad9\u4e0a\u6ca1\u6709\u6216\u65e0\u6cd5\u8fdb\u884c\u8f6c\u5316\u8ddf\u8e2a\u7684\u5e7f\u544a\u5ba2\u6237\u800c\u8bbe\u8ba1\u3002\u5b83\u6c47\u603b\u4e86\u6570\u5343\u4e2a\u9009\u62e9\u4e0e Google Analytics \u5171\u4eab\u6570\u636e\u7684\u7f51\u7ad9\u7684\u8f6c\u5316\u6570\u636e\uff0c\u5e76\u901a\u8fc7\u673a\u5668\u5b66\u4e60\u8bc6\u522b\u51fa\u5e7f\u544a\u5ba2\u6237\u7f51\u7ad9\u4e0a\u6700\u6709\u53ef\u80fd\u5b9e\u73b0\u8f6c\u5316\u7684\u8bbf\u95ee\u3002<\/span><\/p>\n<p><strong><span>2014<\/span><\/strong><\/p>\n<p><span>\u636eCNBC\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/google-adwords-begins-enforcing-porn-ads-rules-195744\"><span>\u62a5\u9053<\/span><\/a><span>\u00a0\uff0c\u8c37\u6b4c\u73b0\u5df2\u7981\u6b62\u8272\u60c5\u4f01\u4e1a\u4f7f\u7528\u5176\u5e7f\u544a\u7f51\u7edc\u3002<\/span><\/p>\n<p><span>\u4e3a\u4e86\u5e2e\u52a9\u96f6\u552e\u5546\u5728 PLA \u4e2d\u4fdd\u6301\u4e00\u81f4\u7684\u53ef\u89c1\u6027\uff0cGoogle \u5728 AdWords \u4e2d\u63a8\u51fa\u4e86\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/google-introduces-automatic-item-updates-plas-204602\" target=\"_blank\" rel=\"noopener\"><span>\u201c\u81ea\u52a8\u5546\u54c1\u66f4\u65b0\u201d\u529f\u80fd<\/span><\/a><span>\u00a0\u3002<\/span><\/p>\n<p><span>Google\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/google-brings-plas-third-party-sites-like-walmart-com-202891\" target=\"_blank\" rel=\"noopener\"><span>\u5ba3\u5e03<\/span><\/a><span>\u00a0\u5c06\u5176\u5e7f\u53d7\u6b22\u8fce\u7684\u4ea7\u54c1\u5217\u8868\u5e7f\u544a (PLA) \u6269\u5c55\u5230 Google \u641c\u7d22\u7f51\u7edc\u4e2d\u7684\u96f6\u552e\u548c\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u3002\u8fd9\u4e9b\u5e7f\u544a\u901a\u8fc7 Google \u7684\u4e00\u6b3e\u540d\u4e3a\u00a0<\/span><a href=\"https:\/\/support.google.com\/adsense\/answer\/6078274?hl=en\" target=\"_blank\" rel=\"noopener\"><span>AdSense for Shopping \u7684<\/span><\/a><span>\u65b0\u4ea7\u54c1\u6295\u653e\u3002<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-adwords-automated-extensions-report-207081\" target=\"_blank\" rel=\"noopener\"><span>\u81ea\u52a8\u6269\u5c55<\/span><\/a><span>\u00a0\u62a5\u544a\u5f00\u59cb\u63a8\u51fa\u3002\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-adwords-editor-version-11-210622\" target=\"_blank\" rel=\"noopener\"><span>AdWords 11 \u5df2\u53d1\u5e03\u3002Google<\/span><\/a><span>\u00a0\u53d1\u5e03\u4e86\u7ecf\u8fc7\u5168\u9762\u91cd\u65b0\u8bbe\u8ba1\u7684 AdWords \u7f16\u8f91\u5668\u7248\u672c\uff0c\u8be5\u7248\u672c\u652f\u6301\u6700\u8fd1\u6dfb\u52a0\u5230\u7f51\u7edc\u754c\u9762\u7684\u51e0\u9879\u6279\u91cf\u7f16\u8f91\u529f\u80fd\uff0c\u5e76\u4e3a\u684c\u9762\u5de5\u5177\u5f15\u5165\u4e86\u65b0\u529f\u80fd\u3002<\/span><\/p>\n<p><strong><span>2013<\/span><\/strong><\/p>\n<p><span>\u8c37\u6b4c\u5ba3\u5e03\u8ba1\u5212\u4e3a AdWords \u6dfb\u52a0\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/the-big-adwords-update-enhanced-campaigns-puts-the-focus-on-mobile-147626\" target=\"_blank\" rel=\"noopener\"><span>\u589e\u5f3a\u578b\u5e7f\u544a\u7cfb\u5217<\/span><\/a><span>\u00a0\uff0c\u4ee5\u5e2e\u52a9\u7ba1\u7406\u9488\u5bf9\u591a\u8bbe\u5907\u7528\u6237\u7684\u5e7f\u544a\u7cfb\u5217\u3002\u589e\u5f3a\u578b\u5e7f\u544a\u7cfb\u5217\u65e8\u5728\u5305\u542b\u6709\u5173\u7528\u6237\u7684\u9ad8\u7ea7\u62a5\u544a\u3002\u6b64\u4e3e\u5728\u5e7f\u544a\u5546\u4e2d\u5f15\u8d77\u4e86\u4e89\u8bae\u3002<\/span><\/p>\n<p><span>\u5e7f\u544a\u7ec4\u7ea7\u79fb\u52a8\u51fa\u4ef7\u8c03\u6574\u5f00\u59cb\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/adwords-ad-group-mobile-bid-adjustments-roll-out-starts-today-158825\" target=\"_blank\" rel=\"noopener\"><span>\u63a8\u51fa<\/span><\/a><span>\u3002<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-adwords-keyword-planner-officially-launches-160220\" target=\"_blank\" rel=\"noopener\"><span>AdWords \u5173\u952e\u5b57\u89c4\u5212\u5e08<\/span><\/a><span>\u7ec8\u4e8e\u00a0\u00a0\u63a8\u51fa\u3002\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-adwords-image-extensions-now-in-beta-162049\" target=\"_blank\" rel=\"noopener\"><span>Google \u5df2\u5ba3\u5e03\u63a8\u51fa AdWords \u4e2d\u56fe\u7247\u6269\u5c55\u529f\u80fd<\/span><\/a><span>\u7684\u5b98\u65b9\u6d4b\u8bd5\u7248\u00a0\u00a0\u3002\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-adwords-third-party-review-extensions-start-rolling-out-to-all-accounts-174257\" target=\"_blank\" rel=\"noopener\"><span>Google \u5ba3\u5e03\u63a8\u51fa\u8bc4\u8bba\u6269\u5c55\u7a0b\u5e8f (Review Extensions)<\/span><\/a><span>\u7684\u6d4b\u8bd5\u7248\u00a0\u00a0\uff0c\u8be5\u7a0b\u5e8f\u5141\u8bb8\u5e7f\u544a\u5546\u5728\u5176 AdWords \u5e7f\u544a\u4e2d\u9644\u52a0\u6765\u81ea\u77e5\u540d\u51fa\u7248\u7269\u7684\u63a8\u8350\u5f15\u8a00\u3002\u00a0<\/span><\/p>\n<p><strong><span>2012<\/span><\/strong><\/p>\n<p><span>Google \u4ea7\u54c1\u641c\u7d22\u66f4\u540d\u4e3a\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/google-product-search-to-become-google-shopping-use-pay-to-play-model-122959\" target=\"_blank\" rel=\"noopener\"><span>Google \u8d2d\u7269<\/span><\/a><span>\u00a0\uff0c\u5e76\u4e14\u4ec5\u4f1a\u5217\u51fa\u4ed8\u6b3e\u7684\u5546\u5bb6\u3002\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-testing-trusted-stores-badges-on-search-adwords-119305\" target=\"_blank\" rel=\"noopener\"><span>\u8c37\u6b4c\u6b63\u5728\u6d4b\u8bd5\u5728\u7b26\u5408\u6761\u4ef6\u7684\u5e7f\u544a\u5546\u7684\u641c\u7d22\u5e7f\u544a\u4e2d\u6dfb\u52a0\u201c\u4fe1\u8a89\u5546\u5e97\u201d\u5fbd\u7ae0<\/span><\/a><span>\u7684\u6548\u679c\u00a0\u00a0\uff0c\u5e76\u8003\u8651\u66f4\u5e7f\u6cdb\u5730\u90e8\u7f72\u8fd9\u4e9b\u5fbd\u7ae0\u3002<\/span><\/p>\n<p><span>Google\u00a0\u5728 AdWords \u4e2d<\/span><a href=\"https:\/\/adwords.blogspot.com\/2012\/04\/get-local-with-adwords.html\" target=\"_blank\" rel=\"noopener\"><span>\u63a8\u51fa\u4e86<\/span><\/a><span>\u00a0\u5b9a\u4f4d\u8d85\u8fc7 30,000 \u4e2a\u90ae\u653f\u7f16\u7801\u7684\u529f\u80fd\uff0c\u8ba9\u5e7f\u544a\u5ba2\u6237\u80fd\u591f\u4ee5\u719f\u6089\u3001\u7ec6\u81f4\u7684\u65b9\u5f0f\u627e\u5230\u6f5c\u5728\u5ba2\u6237\u3002\u53e6\u4e00\u9879\u65b0\u529f\u80fd\u662f\u4f4d\u7f6e\u63d2\u5165\uff0c\u65e8\u5728\u8ba9\u62e5\u6709\u591a\u4e2a\u4f4d\u7f6e\u7684\u5e7f\u544a\u5ba2\u6237\u521b\u5efa\u4e00\u4e2a\u5e7f\u544a\uff0c\u5e76\u6839\u636e\u7528\u6237\u7684\u67e5\u8be2\u6216\u4f4d\u7f6e\u52a8\u6001\u63d2\u5165\u4fe1\u606f\u3002<\/span><\/p>\n<p><span>\u8c37\u6b4c\u00a0<\/span><a href=\"https:\/\/adwords.blogspot.com\/2012\/05\/make-smarter-decisions-with-new-auction.html\" target=\"_blank\" rel=\"noopener\"><span>\u53d1\u5e03\u4e86\u4e00\u4efd\u65b0\u62a5\u544a<\/span><\/a><span>\u00a0\u300aAuction Insights\u300b\uff0c\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u4e86\u89e3\u4ed6\u4eec\u7684\u5e7f\u544a\u4e0e\u540c\u4e00\u62cd\u5356\u4e2d\u7684\u5176\u4ed6\u5e7f\u544a\u76f8\u6bd4\u7684\u8868\u73b0\u5982\u4f55\u3002<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-experimenting-with-promoted-hotels-ads-on-hotel-finder-123475\" target=\"_blank\" rel=\"noopener\"><span>\u5f00\u59cb\u5728\u5176Hotel Finder<\/span><\/a><span>\u4ea7\u54c1\u4e0a\u6d4b\u8bd5\u4e00\u79cd\u65b0\u7684\u5e7f\u544a\u683c\u5f0f\u00a0\u00a0\uff0c\u8be5\u683c\u5f0f\u5141\u8bb8\u8425\u9500\u4eba\u5458\u7ade\u4ef7\u4ee5\u663e\u793a\u5728\u641c\u7d22\u7ed3\u679c\u9876\u90e8\u3002Promoted Hotels \u5e7f\u544a\u6839\u636e\u7ade\u4ef7\u548c\u8d28\u91cf\u5f97\u5206\u7684\u7ec4\u5408\u8fdb\u884c\u6392\u540d\uff0c\u5e76\u6309\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u51fa\u552e\u3002\u00a0<\/span><\/p>\n<p><span>\u518d\u8425\u9500\u6807\u7b7e\u5f97\u5230\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/adwords-remarketing-gets-tag-makeover-new-features-128801\" target=\"_blank\" rel=\"noopener\"><span>\u5f7b\u5e95\u6539\u9020<\/span><\/a><span>\u3002<\/span><\/p>\n<p><span>\u8c37\u6b4c\u5df2\u5f00\u59cb\u901a\u77e5\u5546\u5bb6\uff0c\u5c06\u4e0d\u5141\u8bb8\u4ed6\u4eec\u7ee7\u7eed\u5728 Google \u8d2d\u7269\u4e0a\u5217\u51fa\u00a0\u5f85\u552e\u7684<\/span><a href=\"https:\/\/searchengineland.com\/google-weapon-listings-shopping-search-126487\" target=\"_blank\" rel=\"noopener\"><span>\u6b66\u5668\u76f8\u5173\u7269\u54c1<\/span><\/a><span>\u00a0\u3002\u00a0<\/span><\/p>\n<p><strong><span>2011<\/span><\/strong><\/p>\n<p><span>\u8c37\u6b4c\u73b0\u5728\u5141\u8bb8 AdWords \u5e7f\u544a\u5ba2\u6237\u6839\u636e\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/adwords-advertisers-can-now-optimize-by-conversions-66040\" target=\"_blank\" rel=\"noopener\"><span>\u8f6c\u5316\u7387<\/span><\/a><span>\u81ea\u52a8\u4f18\u5316\u663e\u793a\u6700\u591a\u7684\u5e7f\u544a\u3002<\/span><\/p>\n<p><span>\u8c37\u6b4c\u5c06\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/google-begins-charging-for-some-calls-from-pc-ads-74935\" target=\"_blank\" rel=\"noopener\"><span>\u5f00\u59cb<\/span><\/a><span>\u00a0\u5bf9\u4f7f\u7528\u5176\u63d0\u4f9b\u7684\u552f\u4e00\u53f7\u7801\u62e8\u6253\u7684\u7535\u8bdd\u6536\u53d6 1.00 \u7f8e\u5143\u7684\u8d39\u7528\uff0c\u4f46\u4ec5\u9650\u4e8e\u5f53\u7535\u8bdd\u6765\u81ea\u4f7f\u7528\u8ba1\u7b97\u673a\u7684\u4eba\uff0c\u8be5\u4eba\u81ea\u5df1\u901a\u8fc7\u7535\u8bdd\u62e8\u6253\u8be5\u53f7\u7801\u65f6\u3002\u5f53\u7535\u8bdd\u6765\u81ea\u79fb\u52a8\u8bbe\u5907\uff0c\u6216\u67d0\u4eba\u4f7f\u7528 PC \u901a\u8fc7\u70b9\u51fb\u4ece\u8ba1\u7b97\u673a\u672c\u8eab\u62e8\u6253\u7535\u8bdd\u65f6\uff0c\u5c06\u9002\u7528\u6807\u51c6\u70b9\u51fb\u8d39\u7528\u3002\u4ee5\u524d\uff0c\u901a\u8fc7\u7535\u8bdd\u62e8\u6253\u7684\u7535\u8bdd\u662f\u514d\u8d39\u7684\uff0c\u56e0\u4e3a\u5b83\u4eec\u672c\u8eab\u4e0d\u6d89\u53ca\u70b9\u51fb\u3002<\/span><\/p>\n<p><span>\u8c37\u6b4c\u5411\u6240\u6709\u5e7f\u544a\u5546\u00a0\u63a8\u51fa\u4e86\u6839\u636e\u7528\u6237<\/span><a href=\"https:\/\/searchengineland.com\/google-rolls-out-behavioral-targeting-to-all-adwords-advertisers-82976\" target=\"_blank\" rel=\"noopener\"><span>\u4e4b\u524d\u7684\u6d4f\u89c8\u6d3b\u52a8<\/span><\/a><span>\u6216\u884c\u4e3a\uff0c\u6839\u636e\u7528\u6237\u5174\u8da3\u5411\u5176\u6295\u653e\u5e7f\u544a\u7684\u529f\u80fd\u00a0\u3002<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-in-early-testing-of-cost-per-lead-communications-extensions-in-adwords-82121\" target=\"_blank\" rel=\"noopener\"><span>\u6bcf\u6b21\u5f15\u5bfc\u8d39\u7528\u6d4b\u8bd5\u5f00\u59cb<\/span><\/a><span>\u3002Google \u6b63\u5728\u6d4b\u8bd5\u6bcf\u6b21\u5f15\u5bfc\u8d39\u7528\u5e7f\u544a\u683c\u5f0f\u7684\u641c\u7d22\u548c\u663e\u793a\u7248\u672c\uff0c\u8be5\u683c\u5f0f\u5141\u8bb8\u7528\u6237\u8bf7\u6c42\u5e7f\u544a\u5546\u8054\u7cfb\u4ed6\u4eec\u3002\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-intros-dynamic-search-ads-97793\" target=\"_blank\" rel=\"noopener\"><span>Google \u6b63\u5728\u5e7f\u6cdb\u5f00\u653e\u52a8\u6001\u641c\u7d22\u5e7f\u544a<\/span><\/a><span>\u7684 Beta \u6d4b\u8bd5\u00a0\u3002\u6b64\u5e7f\u544a\u7c7b\u578b\u4e13\u4e3a\u62e5\u6709\u5927\u91cf\u4e14\u7ecf\u5e38\u53d8\u5316\u7684\u5e93\u5b58\u7684\u96f6\u552e\u5546\u6216\u5176\u4ed6\u5e7f\u544a\u5546\u800c\u8bbe\u8ba1\u3002Google \u4f1a\u6839\u636e\u5e7f\u544a\u5546\u7684\u6a21\u677f\u81ea\u52a8\u751f\u6210\u5e7f\u544a\u6587\u6848\u3002\u00a0<\/span><\/p>\n<p><span>\u8c37\u6b4c\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/google-officially-rolls-out-ads-at-the-bottom-of-serps-99768\" target=\"_blank\" rel=\"noopener\"><span>\u6b63\u5f0f\u5ba3\u5e03<\/span><\/a><span>\u00a0\u5c06\u5f00\u59cb\u5728Google.com \u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762\u5e95\u90e8\u63d0\u4f9bAdWords \u670d\u52a1\u3002\u00a0<\/span><\/p>\n<p><strong><span>2010<\/span><\/strong><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-launches-ad-innovations-39123\" target=\"_blank\" rel=\"noopener\"><span>\u8c37\u6b4c\u5ba3\u5e03\u4e86\u4e00\u4e2a\u540d\u4e3a\u201c\u8c37\u6b4c\u5e7f\u544a\u521b\u65b0\u201d<\/span><\/a><span>\u7684\u65b0\u5b9e\u9a8c\u5ba4\u533a\u57df\u00a0\uff0c\u5b83\u5c06\u201c\u5411\u60a8\u5c55\u793a\u6211\u4eec\u5728\u5e7f\u544a\u6280\u672f\u65b9\u9762\u7684\u4e00\u4e9b\u6700\u65b0\u60f3\u6cd5\u5e76\u83b7\u53d6\u60a8\u7684\u53cd\u9988\u201d\u3002\u60a8\u53ef\u4ee5\u5c06\u5176\u89c6\u4e3a\u8c37\u6b4c\u5e7f\u544a\u5b9e\u9a8c\u5ba4\u3002<\/span><\/p>\n<p><span>Google \u5df2\u4e3a\u667a\u80fd\u624b\u673a\u7528\u6237\u63d0\u4f9b\u8bbf\u95ee\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/google-enables-mobile-adwords-access-on-smartphones-39091\" target=\"_blank\" rel=\"noopener\"><span>AdWords \u4eea\u8868\u677f<\/span><\/a><span>\u00a0\u548c\u5176\u4ed6\u529f\u80fd\u7684\u6743\u9650\u3002\u8be5\u4eea\u8868\u677f\u53ef\u914d\u7f6e\uff0c\u5e76\u53ef\u968f\u65f6\u968f\u5730\u8bbf\u95ee\u5e10\u6237\u6570\u636e\u548c\u7edf\u8ba1\u4fe1\u606f\u3002\u65b0\u7684\u79fb\u52a8\u754c\u9762\u76ee\u524d\u53ef\u4f9b iPhone\u3001Android \u548c Palm\/WebOS \u7528\u6237\u4f7f\u7528\u3002\u00a0<\/span><\/p>\n<p><span>\u8c37\u6b4c\u5f00\u59cb\u4e0e\u5c11\u6570\u5e7f\u544a\u5546\u6d4b\u8bd5\u4e00\u9879\u529f\u80fd\uff0c\u5373\u00a0\u00a0\u5728\u5e7f\u544a\u4e2d\u5305\u542b<\/span><a href=\"https:\/\/searchengineland.com\/google-tests-phone-numbers-in-adwords-ads-41072\" target=\"_blank\" rel=\"noopener\"><span>\u7535\u8bdd\u53f7\u7801\uff0c\u4ee5\u5e2e\u52a9\u4ed6\u4eec\u66f4\u6709\u6548\u5730\u4e0e\u559c\u6b22\u901a\u8fc7\u7535\u8bdd\u8054\u7cfb\u7684\u5ba2\u6237\u4e92\u52a8\u3002<\/span><\/a><\/p>\n<p><span>\u4e00\u79cd\u65b0\u7684\u5173\u952e\u5b57\u7c7b\u578b\u2014\u2014\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/google-adwords-tests-new-broad-match-modifier-41713\" target=\"_blank\" rel=\"noopener\"><span>\u5e7f\u6cdb\u5339\u914d\u4fee\u9970\u7b26<\/span><\/a><span>\uff0c\u5f00\u59cb\u6d4b\u8bd5\u3002\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-product-ads-available-to-all-advertisers-55498\" target=\"_blank\" rel=\"noopener\"><span>Google \u4ea7\u54c1\u5217\u8868\u5e7f\u544a<\/span><\/a><span>\u00a0\u63d0\u4f9b\u7ed9\u6240\u6709\u5e7f\u544a\u5546\u3002<\/span><\/p>\n<p><strong><span>2009<\/span><\/strong><\/p>\n<p><span>Google \u7684\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/google-closes-the-presses-on-print-ads-16234\" target=\"_blank\" rel=\"noopener\"><span>\u62a5\u7eb8\u5e7f\u544a<\/span><\/a><span>\u00a0\u8ba1\u5212\u5173\u95ed\u3002Google \u8868\u793a\uff0c\u4ed6\u4eec\u4e4b\u6240\u4ee5\u505c\u6b62\u8fd9\u9879\u670d\u52a1\uff0c\u662f\u56e0\u4e3a\u201c\u5f53\u524d\u7684\u5370\u5237\u5e7f\u544a\u4ea7\u54c1\u4e0d\u662f\u6b63\u786e\u7684\u89e3\u51b3\u65b9\u6848\u201d\u3002<\/span><\/p>\n<p><span>\u8c37\u6b4c\u5ba3\u5e03\u6b63\u5f0f\u00a0<\/span><a href=\"https:\/\/google-tmads.blogspot.com\/2009\/02\/google-exits-radio-but-will-explore.html\"><span>\u5173\u95ed\u8c37\u6b4c\u97f3\u9891\u5e7f\u544a\u548c\u8c37\u6b4c\u5e7f\u64ad\u81ea\u52a8\u5316<\/span><\/a><span>\u3002<\/span><\/p>\n<p><span>Google Base \u535a\u5ba2\u00a0<\/span><a href=\"https:\/\/googlebase.blogspot.com\/2009\/09\/introducing-google-merchant-center.html\"><span>\u5ba3\u5e03<\/span><\/a><span>\u00a0\u63a8\u51fa\u5168\u65b0\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/google-launches-merchant-center-for-google-base-users-26772\" target=\"_blank\" rel=\"noopener\"><span>Google Merchant Center\u3002Merchant<\/span><\/a><span>\u00a0Center \u5c06\u53d6\u4ee3 Google Base\uff0c\u4e3a\u5411 Google \u63d0\u4ea4\u4ea7\u54c1\u7684\u7528\u6237\u63d0\u4f9b\u670d\u52a1\u3002\u00a0<\/span><\/p>\n<p><span>Google \u535a\u5ba2\u00a0<\/span><a href=\"https:\/\/googleblog.blogspot.com\/2009\/10\/one-stop-shop-buy-promoted-videos-in.html\" target=\"_blank\" rel=\"noopener\"><span>\u5ba3\u5e03\uff0c<\/span><\/a><span>\u60a8\u73b0\u5728\u53ef\u4ee5\u00a0\u5728 Google AdWords \u63a7\u5236\u53f0\u4e2d\u76f4\u63a5\u00a0\u00a0\u8d2d\u4e70\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/youtube-formally-introduces-sponsored-videos-15450\"><span>YouTube \u63a8\u8350\u89c6\u9891\u5e7f\u544a\u3002\u6b64\u524d\uff0c\u6240\u6709 YouTube \u63a8\u8350\u89c6\u9891\u5e7f\u544a\u5747\u5728 YouTube \u7684<\/span><\/a><a href=\"https:\/\/ads.youtube.com\/\" target=\"_blank\" rel=\"noopener\"><span>ads.youtube.com<\/span><\/a><span>\u4e0a\u8fdb\u884c\u7ba1\u7406\u3002\u00a0<\/span><\/p>\n<p><span>Google\u00a0\u4ee5 7.5 \u4ebf\u7f8e\u5143<\/span><a href=\"https:\/\/searchengineland.com\/google-acquires-admob-mobile-display-ad-company-29433\"><span>\u6536\u8d2d\u4e86<\/span><\/a><span>\u5e7f\u53d7\u6b22\u8fce\u7684\u79fb\u52a8\u663e\u793a\u5e7f\u544a\u516c\u53f8\u00a0AdMob (\u00a0<\/span><a href=\"https:\/\/www.admob.com\/\"><span><a href=\"http:\/\/www.admob.com\" rel=\"nofollow\">http:\/\/www.admob.com<\/a><\/span><\/a><span>\u00a0)\u3002\u6b64\u6b21\u6536\u8d2d\u4f7f Google \u80fd\u591f\u8bbf\u95ee AdMob \u7684 15,000 \u591a\u4e2a\u79fb\u52a8\u7f51\u7ad9\u548c\u5e94\u7528\u7a0b\u5e8f\u3002<\/span><\/p>\n<p><strong><span>2008<\/span><\/strong><\/p>\n<p><span>\u8c37\u6b4c\u5411\u6301\u6000\u7591\u6001\u5ea6\u7684\u673a\u6784\u63a8\u9500\u4e86\u5176\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/google-pitches-media-buying-dashboard-to-skeptical-ad-agencies-13536\" target=\"_blank\" rel=\"noopener\"><span>\u5a92\u4f53\u8d2d\u4e70\u4eea\u8868\u76d8<\/span><\/a><span>\u00a0\u3002\u00a0<\/span><\/p>\n<p><span>Google \u8fd8\u5ba3\u5e03\u4e86\u00a0\u00a0\u5185\u5bb9\u7f51\u7edc\u7684<\/span><a href=\"https:\/\/searchengineland.com\/google-enables-third-party-tracking-for-content-network-14026\" target=\"_blank\" rel=\"noopener\"><span>\u7b2c\u4e09\u65b9\u8ddf\u8e2a\u529f\u80fd\u3002\u8c22\u8c22 Google\uff01<\/span><\/a><\/p>\n<p><span>\u540c\u5e74\uff0c\u8c37\u6b4c\u4e5f\u5f00\u59cb\u6d4b\u8bd5\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/google-testing-showing-google-product-images-in-search-results-13937\" target=\"_blank\" rel=\"noopener\"><span>\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u663e\u793a\u4ea7\u54c1\u5e7f\u544a<\/span><\/a><span>\u3002\u00a0<\/span><\/p>\n<p><span>Inside AdWords Google \u535a\u5ba2\u5ba3\u5e03\uff0c\u6240\u6709\u7f8e\u56fd\u5e7f\u544a\u5546\u73b0\u5728\u90fd\u5e94\u8be5\u5728\u4ed6\u4eec\u7684\u5e10\u6237\u4e2d\u62e5\u6709\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/google-tv-ads-available-to-all-us-advertisers-13903\" target=\"_blank\" rel=\"noopener\"><span>\u7535\u89c6\u5e7f\u544a\u9009\u9879<\/span><\/a><span>\u00a0\u3002\u4e8b\u5b9e\u4e0a\uff0c\u767b\u5f55 AdWords \u5e10\u6237\u540e\uff0c\u60a8\u5e94\u8be5\u4f1a\u5728\u5e95\u90e8\u770b\u5230\u8be5\u9009\u9879\uff0c\u5176\u4e2d\u663e\u793a\u201c\u5176\u4ed6\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b\u201d\u3002<\/span><\/p>\n<p><strong><span>2007<\/span><\/strong><\/p>\n<p><span>Google \u5f00\u59cb\u63a8\u5e7f\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/google-advertising-google-audio-ads-10299\" target=\"_blank\" rel=\"noopener\"><span>\u97f3\u9891\u5e7f\u544a<\/span><\/a><span>\u3002\u5982\u679c\u4f60\u60f3\u5728\u5e7f\u64ad\u4e2d\u6295\u653e\u5e7f\u544a\uff0c\u5b83\u4f1a\u63d0\u793a\u4f60\u81f4\u7535 Google \u7684\u9500\u552e\u529e\u4e8b\u5904\u3002<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-launches-pay-per-action-ads-10772\" target=\"_blank\" rel=\"noopener\"><span>\u6309\u884c\u52a8\u4ed8\u8d39\u5e7f\u544a<\/span><\/a><span>\u00a0\u4e8e\u4eca\u5e74\u63a8\u51fa\uff0c\u5141\u8bb8\u5e7f\u544a\u5546\u4ec5\u5728\u5176\u6240\u5e0c\u671b\u7684\u884c\u52a8\u5b8c\u6210\uff08\u4f8b\u5982\u9500\u552e\u6216\u70b9\u51fb\uff09\u65f6\u4ed8\u8d39\u3002 \u00a0<\/span><\/p>\n<p><span>Google \u8fd8\u5f00\u59cb\u6d4b\u8bd5\u5176\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/google-testing-showing-search-volume-numbers-in-adwords-keyword-tool-10696\" target=\"_blank\" rel=\"noopener\"><span>\u5173\u952e\u8bcd\u5de5\u5177<\/span><\/a><span>\uff0c\u663e\u793a\u4e0a\u4e2a\u6708\u7684\u641c\u7d22\u91cf\u3002\u8be5\u5de5\u5177\u663e\u793a\u4e0a\u4e2a\u6708\u5173\u952e\u8bcd\u641c\u7d22\u91cf\u7684\u5b9e\u9645\u6570\u5b57\u3002\u00a0<\/span><\/p>\n<p><span>\u4eca\u5e74\u8fd8\u53d1\u751f\u8fc7\u8fd9\u6837\u7684\u4e8b\u60c5\uff1a\u00a0\u8c37\u6b4c\u00a0\u4ee5 31 \u4ebf\u7f8e\u5143\u7684\u4ef7\u683c\u4ece\u7ebd\u7ea6\u65f6\u62a5\u624b\u4e2d\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/google-to-acquire-doubleclick-for-31-billion-10967\" target=\"_blank\" rel=\"noopener\"><span>\u6536\u8d2d\u4e86 DoubleClick \u3002<\/span><\/a><\/p>\n<p><span>7 \u6708\uff0c\u8c37\u6b4c\u5ba3\u5e03\uff0c\u00a0\u60a8\u770b\u5230\u7684<\/span><a href=\"https:\/\/searchengineland.com\/personalized-adwords-google-ads-you-see-influenced-by-previous-searches-11765\" target=\"_blank\" rel=\"noopener\"><span>\u4e2a\u6027\u5316\u5e7f\u544a<\/span><\/a><span>\u00a0\u4f1a\u53d7\u5230\u4e4b\u524d\u641c\u7d22\u7684\u5f71\u54cd\u3002\u5bf9\u6b64\uff0c\u8c37\u6b4c\u8868\u793a\uff1a\u201c\u60a8\u770b\u5230\u7684\u662f\uff0c\u6211\u4eec\u67e5\u770b\u7528\u6237\u4e4b\u524d\u7684\u67e5\u8be2\uff0c\u5e76\u67e5\u770b\u5b83\u4e0e\u5f53\u524d\u67e5\u8be2\u7684\u5173\u8054\u7a0b\u5ea6\u3002\u5982\u679c\u5173\u8054\u7a0b\u5ea6\u9ad8\uff0c\u6211\u4eec\u4f1a\u7528\u5b83\u6765\u5e2e\u52a9\u5b9a\u4f4d\u5f53\u524d\u67e5\u8be2\u3002\u6211\u4eec\u53ea\u662f\u67e5\u770b\u5f15\u8350 URL \u4e2d\u7684\u5185\u5bb9\uff08\u6bcf\u6b21\u60a8\u52a0\u8f7d\u7f51\u9875\u65f6\uff0cHTTP \u6807\u5934\u90fd\u4f1a\u5c06\u60a8\u4e4b\u524d\u7684 URL \u4f5c\u4e3a\u2018\u5f15\u8350\u6765\u6e90\u2019\u5305\u542b\u8fdb\u53bb\u3002\u201d\uff09<\/span><\/p>\n<p><span>Google \u7684\u5e7f\u544a\u5ba2\u6237\u6570\u91cf\u5df2\u8fbe 100 \u4e07\uff01\u201c\u745e\u94f6\u7684\u4e00\u4f4d\u5206\u6790\u5e08\u4f30\u8ba1\uff0cGoogle \u7684\u5e7f\u544a\u5ba2\u6237\u6570\u91cf\u5728 130 \u4e07\u5230 150 \u4e07\u4e4b\u95f4\u3002\u636e\u8fd9\u4f4d\u5206\u6790\u5e08\u79f0\uff0c\u8fd9\u8868\u660e\u5e7f\u544a\u5ba2\u6237\u7fa4\u4ecd\u6709\u5f88\u5927\u7684\u589e\u957f\u7a7a\u95f4\u3002\u201d\u00a0<\/span><\/p>\n<p><strong><span>2006<\/span><\/strong><\/p>\n<p><span>2006 \u5e74\uff0cGoogle \u51b3\u5b9a\u7ee7\u7eed\u6d4b\u8bd5\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/google-pushes-forward-with-newspaper-ads-10167\" target=\"_blank\" rel=\"noopener\"><span>\u62a5\u7eb8\u5e7f\u544a<\/span><\/a><span>\u3002\u5982\u679c\u60a8\u611f\u5174\u8da3\uff0c\u53ef\u4ee5\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/first-results-of-googles-newspaper-ad-test-published-10189\" target=\"_blank\" rel=\"noopener\"><span>\u5728\u6b64\u5904<\/span><\/a><span>\u9605\u8bfb\u7ed3\u679c\u3002\u00a0<\/span><\/p>\n<p><span>\u540c\u5e74\uff0c\u4ed6\u4eec\u8fd8\u5f00\u59cb\u00a0\u00a0\u4f7f\u7528 Beet.tv\u00a0\u6d4b\u8bd5<\/span><a href=\"https:\/\/searchengineland.com\/google-pushes-forward-with-newspaper-ads-10167\" target=\"_blank\" rel=\"noopener\"><span>\u63d2\u64ad\u89c6\u9891\u5e7f\u544a\u3002<\/span><\/a><\/p>\n<p><strong><span>2000<\/span><\/strong><\/p>\n<p><a href=\"https:\/\/googlepress.blogspot.com\/2000\/10\/google-launches-self-service.html\" target=\"_blank\" rel=\"noopener\"><span>Google \u63a8\u51fa\u4e86<\/span><\/a><span>\u00a0\u540d\u4e3a AdWords \u7684\u5168\u65b0\u81ea\u52a9\u5e7f\u544a\u8ba1\u5212\u3002\u8be5\u8ba1\u5212\u5141\u8bb8\u201c\u4efb\u4f55\u5e7f\u544a\u5ba2\u6237\u8d2d\u4e70\u4e2a\u6027\u5316\u4e14\u4ef7\u683c\u5408\u7406\u7684\u5173\u952e\u5b57\u5e7f\u544a\uff0c\u8fd9\u4e9b\u5e7f\u544a\u4f1a\u7acb\u5373\u663e\u793a\u5728 google.com \u641c\u7d22\u7ed3\u679c\u9875\u9762\u4e0a\u3002\u201d<\/span><\/p>\n<p><span>AdWords \u8ba1\u5212\u53d6\u4ee3\u4e86 Google \u7684\u7b2c\u4e00\u4e2a\u5e7f\u544a\u8ba1\u5212\u00a0<\/span><a href=\"https:\/\/www.searchenginewatch.com\/2003\/05\/05\/googles-premium-sponsorships-on-the-way-out\/\" target=\"_blank\" rel=\"noopener\"><span>Premium Sponsorships<\/span><\/a><span>\u3002\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/web.archive.org\/web\/20001027210435\/http:\/searchenginewatch.com\/sereport\/00\/0010-google.html\" target=\"_blank\" rel=\"noopener\"><span>\u67e5\u770b<\/span><\/a><span>\u00a0\u6211\u4eec\u4ece 2000 \u5e74\u7684\u641c\u7d22\u5f15\u64ce\u62a5\u544a\u4e2d\u627e\u5230\u7684\u8fd9\u7bc7\u6587\u7ae0\u3002\u00a0<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u53c8\u5230\u4e86\u4e00\u5e74\u4e2d\u7684\u8fd9\u4e2a\u65f6\u5019\u2014\u2014\u795d Google Ads \u751f\u65e5\u5feb\u4e50\uff01 \u4ece\u5386\u53f2\u4e0a\u770b\uff0c\u6211\u4eec\u6bcf\u4e94\u5e74\u90fd\u4f1a\u5e86\u795d\u4e00\u6b21\u8fd9\u4e2a\u91cd\u8981\u7684\u65e5 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4873","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4873"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4873\/revisions"}],"predecessor-version":[{"id":4875,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4873\/revisions\/4875"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4873"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}