{"id":4911,"date":"2025-05-01T09:35:17","date_gmt":"2025-05-01T01:35:17","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4911"},"modified":"2025-05-01T09:36:10","modified_gmt":"2025-05-01T01:36:10","slug":"%e4%ba%86%e8%a7%a3%e8%b0%b7%e6%ad%8c-2023-%e5%b9%b4%e5%a4%a7%e8%a7%84%e6%a8%a1-eeat-%e7%9f%a5%e8%af%86%e5%9b%be%e8%b0%b1%e6%9b%b4%e6%96%b0","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4911","title":{"rendered":"\u4e86\u89e3\u8c37\u6b4c 2023 \u5e74\u5927\u89c4\u6a21 EEAT \u77e5\u8bc6\u56fe\u8c31\u66f4\u65b0"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u81ea 1998 \u5e74 Google \u6210\u7acb\u4ee5\u6765\uff0c\u6211\u4e00\u76f4\u5728\u4e3a\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7f51\u7ad9\u3002\u5728\u8fd9 25 \u5e74\u91cc\uff0c\u6211\u4ece\u672a\u89c1\u8fc7\u50cf 2023 \u5e74 EEAT \u77e5\u8bc6\u56fe\u8c31\u66f4\u65b0\u8fd9\u6837\u91cd\u5927\u7684\u66f4\u65b0\u3002<\/span><\/p>\n<p><span>\u6211\u7684\u56e2\u961f\u8fdb\u884c\u4e86\u6295\u7968\uff0c\u5e76\u4e3a\u6b64\u6b21\u66f4\u65b0\u9009\u62e9\u4e86\u4e00\u4e2a\u4fcf\u76ae\u7684\u6635\u79f0\uff1a\u864e\u9cb8\uff08\u4f53\u578b\u5de8\u5927\uff0c\u5f15\u8d77\u8f70\u52a8\uff09\u3002<\/span><\/p>\n<p><span>\u864e\u9cb8\u66f4\u65b0\u4e8e 2023 \u5e74 7 \u6708\u5f00\u59cb\uff0c\u4f5c\u4e3a\u77e5\u8bc6\u56fe\u8c31\u7684\u4e00\u6b21\u91cd\u5927 EEAT \u66f4\u65b0\u3002<\/span><\/p>\n<p><span>\u6b64\u77e5\u8bc6\u56fe\u8c31\u66f4\u65b0\u7684\u72ec\u7279\u4e4b\u5904\u5728\u4e8e\u5b83\u4f1a\u7ea7\u8054\u5230<\/span><a href=\"https:\/\/searchengineland.com\/google-releases-august-2023-broad-core-update-431043\"><span>2023 \u5e74 8 \u6708\u7684\u6838\u5fc3\u66f4\u65b0<\/span><\/a><span>\uff0c\u751a\u81f3\u53ef\u80fd\u662f<\/span><a href=\"https:\/\/searchengineland.com\/google-releases-october-2023-broad-core-update-432935\"><span>2023 \u5e74 10 \u6708\u7684\u6838\u5fc3\u66f4\u65b0<\/span><\/a><span>\u3002<\/span><\/p>\n<h2 id=\"h-the-july-2023-knowledge-graph-update-focused-on-person-entities\" class=\"wp-block-heading\"><span>2023 \u5e74 7 \u6708\u77e5\u8bc6\u56fe\u8c31\u66f4\u65b0\u91cd\u70b9\u5173\u6ce8\u4eba\u7269\u5b9e\u4f53<\/span><\/h2>\n<p><span>\u77e5\u8bc6\u56fe\u8c31\u662f Google \u7684\u673a\u5668\u53ef\u8bfb\u767e\u79d1\u5168\u4e66\u3001\u8bb0\u5fc6\u6216\u9ed1\u5323\u5b50\u3002\u5b83\u6709\u516d\u4e2a\u5782\u76f4\u90e8\u5206\uff0c\u672c\u6587\u91cd\u70b9\u4ecb\u7ecd\u7684\u662f\u201c\u77e5\u8bc6\u5e93\u201d\u3002\u77e5\u8bc6\u5e93\u662f Google \u5b58\u50a8\u6709\u5173\u4e16\u754c\u7684\u201c\u4e8b\u5b9e\u201d\u7684\u5730\u65b9\u3002<\/span><\/p>\n<p><span>\u6211\u4eec\u4ece 2015 \u5e74\u5f00\u59cb\u5728\u6211\u4eec\u7684\u4e13\u6709\u8f6f\u4ef6 Kalicube Pro \u4e2d\u8ffd\u8e2a Google \u7684\u4e3b\u8981\u77e5\u8bc6\u56fe\u8c31 (\u77e5\u8bc6\u5e93)\u3002<\/span><\/p>\n<p><span>\u81ea 2015 \u5e74\u8d77\uff0cGoogle \u6bcf\u5e74\u590f\u5929\u90fd\u4f1a\u5bf9\u77e5\u8bc6\u5e93\u8fdb\u884c\u4e00\u6b21\u91cd\u5927\u66f4\u65b0\u3002\u6211\u4eec\u6bcf\u6b21\u66f4\u65b0\u6536\u96c6\u7684\u6570\u636e\u90fd\u4f53\u73b0\u4e86\u4e0d\u540c\u7684\u91cd\u70b9\uff0c\u5e76\u4e14\u6bcf\u6b21\u66f4\u65b0\u7684\u91cd\u70b9\u5728\u6570\u636e\u4e2d\u90fd\u6e05\u6670\u53ef\u89c1\u3002\u00a0<\/span><\/p>\n<p><span>2023 \u5e74 7 \u6708\u7684\u66f4\u65b0\u91cd\u70b9\u660e\u786e\u3002\u77e5\u8bc6\u56fe\u8c31\u4e2d\u7684\u4eba\u7269\u5b9e\u4f53\u6570\u91cf\u5728\u56db\u5929\u5185\uff082023 \u5e74 7 \u6708 14 \u65e5\u81f3 18 \u65e5\uff09\u589e\u52a0\u4e86\u4e24\u500d\uff0c\u800c\u6211\u4eec\u8ddf\u8e2a\u7684\u5176\u4ed6\u5b9e\u4f53\u7c7b\u578b\u5219\u4fdd\u6301\u7a33\u5b9a\u3002<\/span><\/p>\n<p><span>\u4e0b\u56fe\u663e\u793a\u4e86 Google \u77e5\u8bc6\u5e93\u4e2d\u201c\u4e2a\u4eba\u201d\u7c7b\u578b\u548c\u201c\u516c\u53f8\u201d\u7c7b\u578b\u7684\u5b9e\u4f53\u6570\u91cf\u76f8\u5bf9\u4e8e 2020 \u5e74 5 \u6708\u7684\u6570\u91cf\u3002\u622a\u81f3 2023 \u5e74 6 \u6708\uff0c\u4e2a\u4eba\u548c\u516c\u53f8\u5b9e\u4f53\u6570\u91cf\u7ea6\u4e3a 2020 \u5e74 5 \u6708\u7684\u4e94\u500d\u3002\u00a0<\/span><\/p>\n<p><span>\u5230 2023 \u5e74 9 \u6708\uff0c\u4e2a\u4eba\u5b9e\u4f53\u7684\u6570\u91cf\u5df2\u589e\u52a0\u5230 2020 \u5e74 5 \u6708\u7684\u8fd1 20 \u500d\uff0c\u800c\u516c\u53f8\u5b9e\u4f53\u7684\u6570\u91cf\u4fdd\u6301\u7a33\u5b9a\u5728 5 \u500d\u5de6\u53f3\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Kalicube-Pro-Corporation-vs-Person-entities.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433625 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Kalicube-Pro-Corporation-vs-Person-entities.png.webp\" alt=\"2020 \u5e74\uff0cKalicube Pro \u8ddf\u8e2a\u4e86 26,433 \u5bb6\u516c\u53f8\u548c 21,872 \u4eba\uff0c\u672c\u6587\u7684\u5206\u6790\u4e5f\u4f7f\u7528\u4e86\u8be5\u6570\u636e\u96c6\u3002\u622a\u81f3 2023 \u5e74\uff0cKalicube Pro \u79ef\u6781\u8ddf\u8e2a\u4e86\u8d85\u8fc7 50,000 \u5bb6\u516c\u53f8\u548c 50,000 \u4eba\u3002\" width=\"2048\" height=\"791\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Kalicube-Pro-Corporation-vs-Person-entities.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Kalicube-Pro-Corporation-vs-Person-entities-600x232.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Kalicube-Pro-Corporation-vs-Person-entities-800x309.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Kalicube-Pro-Corporation-vs-Person-entities-200x77.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Kalicube-Pro-Corporation-vs-Person-entities-768x297.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Kalicube-Pro-Corporation-vs-Person-entities-1536x593.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Kalicube-Pro-Corporation-vs-Person-entities-150x58.png.webp 150w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Kalicube-Pro-Corporation-vs-Person-entities.png.webp\" data-ll-status=\"loaded\" \/><\/a><figcaption class=\"wp-element-caption\"><em><span>2020 \u5e74\uff0cKalicube Pro \u8ddf\u8e2a\u4e86 26,433 \u5bb6\u516c\u53f8\u548c 21,872 \u4eba\uff0c\u672c\u6587\u7684\u5206\u6790\u4e5f\u4f7f\u7528\u4e86\u8be5\u6570\u636e\u96c6\u3002\u76ee\u524d\uff0c\u6211\u4eec\u79ef\u6781\u8ddf\u8e2a\u8d85\u8fc7 50,000 \u5bb6\u516c\u53f8\u548c 50,000 \u4eba\u3002<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/entity-seo-guide-395264\"><span>\u5b9e\u4f53 SEO\uff1a\u6743\u5a01\u6307\u5357<\/span><\/a><\/em><\/strong><\/p>\n<h2 id=\"h-the-july-2023-knowledge-graph-update-focused-on-subtitles-for-people\" class=\"wp-block-heading\"><span>2023 \u5e74 7 \u6708\u77e5\u8bc6\u56fe\u8c31\u66f4\u65b0\u91cd\u70b9\u5173\u6ce8\u4eba\u7269\u5b57\u5e55<\/span><\/h2>\n<p><a href=\"https:\/\/searchengineland.com\/library\/platforms\/google\/google-algorithm-updates\"><span>\u5f53\u8c37\u6b4c\u5ba3\u5e03\u6539\u8fdb\u4e86\u5206\u7c7b\u5668<\/span><\/a><span>\u65f6\uff0cOlga Zarr \u95ee\u6211\uff0c\u4e3a\u4ec0\u4e48\u5979\u7684\u526f\u6807\u9898\u4ece\u201cSEO \u4e13\u5bb6\u201d\u6539\u4e3a\u201c\u4f5c\u5bb6\u201d\u00a0\u3002\u526f\u6807\u9898\u662f\u4eba\u7684\u5206\u7c7b\u5668\u3002\u6709\u4ec0\u4e48\u53d8\u5316\u5417\uff1f<\/span><\/p>\n<p><span>\u7b80\u77ed\u7684\u56de\u7b54\u662f\uff1a\u201c\u662f\u7684\uff0c\u975e\u5e38\u591a\u3002\u201d<\/span><\/p>\n<p><span>Google \u5de5\u7a0b\u5e08\u5bf9\u5b57\u5e55\u6240\u505a\u7684\u66f4\u6539\u8868\u660e Google \u6b63\u5728\u5bfb\u6c42\u8bc6\u522b\u548c\u660e\u786e\u89d2\u8272\uff0c\u5e76\u660e\u786e\u5173\u6ce8\u90a3\u4e9b\u7b26\u5408<\/span><a href=\"https:\/\/searchengineland.com\/google-e-e-a-t-guide-seo-394191\"><span>EEAT<\/span><\/a><span>\u4fe1\u53f7\u7684\u5408\u7406\u5019\u9009\u89d2\u8272\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u5e26\u6709\u201c\u4f5c\u5bb6\u201d\u6216\u201c\u4f5c\u8005\u201d\u526f\u6807\u9898\u7684\u4eba\u5458\u5b9e\u4f53\u6570\u91cf\u589e\u52a0\u4e86 21%\u3002\u00a0<\/span><\/p>\n<p><span>\u4f5c\u5bb6\u662f\u7f51\u7ad9\u7684\u9aa8\u5e72\uff0c\u56e0\u6b64 Google \u5de5\u7a0b\u5e08\u5c06\u201c\u4f5c\u5bb6\u201d\u5355\u72ec\u5217\u4e3a\u91cd\u70b9\u662f\u5408\u60c5\u5408\u7406\u7684\u3002\u4f5c\u5bb6\u62e5\u6709\u4e13\u4e1a\u4e3b\u9898\u6216\u4e13\u4e1a\u9886\u57df\uff0c\u4f8b\u5982\u201cSEO\u201d\u3001\u201c\u5065\u5eb7\u201d\u3001\u201c\u91d1\u878d\u201d\u3001\u201c\u4f53\u80b2\u201d\u7b49\uff0c\u8fd9\u5f3a\u5316\u4e86 EEAT \u89d2\u5ea6\u3002\u00a0\u00a0<\/span><\/p>\n<p><span>2023 \u5e74 7 \u6708 EEAT \u66f4\u65b0\u4e2d\u7684\u5176\u4ed6\u201c\u8d62\u5bb6\u201d\u8131\u9896\u800c\u51fa\uff0c\u56e0\u4e3a\uff08\u65e0\u4e00\u4f8b\u5916\uff09\u4ed6\u4eec\u63d0\u51fa\u4e86\u53ef\u4ee5\u5408\u7406\u5e94\u7528 EEAT \u7684\u89d2\u8272\u3002\u00a0<\/span><\/p>\n<p><span>\u83b7\u80dc\u8005\u7684\u5b9a\u4e49\u662f\u5177\u6709\u7ed9\u5b9a\u526f\u6807\u9898\u7684 Person \u5b9e\u4f53\u7684\u589e\u52a0\u3002\uff08\u987a\u4fbf\u8bf4\u4e00\u53e5\uff0c\u6211\u4e0d\u77e5\u9053\u201c\u5206\u6790\u5668\u201d\u662f\u4ec0\u4e48\u3002\uff09<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Winners-Change-in-the-number-of-Person-entities-in-Googles-Knowledge-Vault-with-subtitle.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433626 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Winners-Change-in-the-number-of-Person-entities-in-Googles-Knowledge-Vault-with-subtitle.png.webp\" alt=\"\u5e26\u5b57\u5e55\u7684 Google \u77e5\u8bc6\u5e93\u4e2d\u4eba\u5458\u5b9e\u4f53\u6570\u91cf\u7684\u53d8\u5316\" width=\"1600\" height=\"917\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Winners-Change-in-the-number-of-Person-entities-in-Googles-Knowledge-Vault-with-subtitle.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Winners-Change-in-the-number-of-Person-entities-in-Googles-Knowledge-Vault-with-subtitle-590x338.png.webp 590w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Winners-Change-in-the-number-of-Person-entities-in-Googles-Knowledge-Vault-with-subtitle-800x459.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Winners-Change-in-the-number-of-Person-entities-in-Googles-Knowledge-Vault-with-subtitle-197x113.png.webp 197w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Winners-Change-in-the-number-of-Person-entities-in-Googles-Knowledge-Vault-with-subtitle-768x440.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Winners-Change-in-the-number-of-Person-entities-in-Googles-Knowledge-Vault-with-subtitle-1536x880.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Winners-Change-in-the-number-of-Person-entities-in-Googles-Knowledge-Vault-with-subtitle-150x86.png.webp 150w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Winners-Change-in-the-number-of-Person-entities-in-Googles-Knowledge-Vault-with-subtitle.png.webp\" data-ll-status=\"loaded\" \/><\/a><\/figure>\n<\/div>\n<p>&nbsp;<\/p>\n<p><strong><span>\u65c1\u6ce8<\/span><\/strong><span>\uff1a\u6709\u51e0\u4f4d SEO \u4e13\u5bb6\u8054\u7cfb\u6211\uff0c\u5bf9\u4ed6\u4eec\u7684\u526f\u6807\u9898\u6539\u4e3a\u201c\u4f5c\u5bb6\u201d\u611f\u5230\u4e0d\u6ee1\u3002\u6211\u8ba4\u4e3a\u8fd9\u5bf9\u4ed6\u4eec\u6765\u8bf4\u662f\u4e00\u4ef6\u597d\u4e8b\uff0c\u4ed6\u4eec\u53ef\u80fd\u60f3\u4fdd\u7559\u5b83\uff0c\u56e0\u4e3a\u5bf9\u4e8e Google \u6765\u8bf4\uff0c\u4ed6\u4eec\u5df2\u7ecf\u6210\u4e3a\u201cSEO \u4e3b\u9898\u7684\u6743\u5a01\u4f5c\u5bb6\u201d\u3002\u00a0<\/span><\/p>\n<p><span>+21%\u3001+3%\u3001+33%\u3001+8%&#8230;&#8230;\u5728\u4eba\u5458\u5b9e\u4f53\u603b\u6570\u589e\u52a0\u4e09\u500d\uff08218%\uff09\u7684\u60c5\u51b5\u4e0b\uff0c\u8fd9\u4e9b\u6570\u5b57\u4f3c\u4e4e\u5f88\u5c0f\u3002<\/span><\/p>\n<p><span>\u7136\u800c\uff0c\u4e0a\u8868\u4e2d\u7684 EEAT \u53cb\u597d\u5b57\u5e55\uff08\u4ece\u5b57\u9762\u4e0a\u770b\uff09\u662f\u552f\u4e00\u589e\u52a0\u7684\u5b57\u5e55\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5b57\u5e55\u5220\u9664\u7684\u793a\u4f8b\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Losers-Change-in-the-number-of-Person-entities-in-Googles-Knowledge-Vault-with-subtitle.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433627 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Losers-Change-in-the-number-of-Person-entities-in-Googles-Knowledge-Vault-with-subtitle.png.webp\" alt=\"\u5e26\u5b57\u5e55\u7684 Google \u77e5\u8bc6\u5e93\u4e2d\u4eba\u5458\u5b9e\u4f53\u6570\u91cf\u7684\u53d8\u5316\" width=\"1600\" height=\"703\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Losers-Change-in-the-number-of-Person-entities-in-Googles-Knowledge-Vault-with-subtitle.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Losers-Change-in-the-number-of-Person-entities-in-Googles-Knowledge-Vault-with-subtitle-600x264.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Losers-Change-in-the-number-of-Person-entities-in-Googles-Knowledge-Vault-with-subtitle-800x352.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Losers-Change-in-the-number-of-Person-entities-in-Googles-Knowledge-Vault-with-subtitle-200x88.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Losers-Change-in-the-number-of-Person-entities-in-Googles-Knowledge-Vault-with-subtitle-768x337.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Losers-Change-in-the-number-of-Person-entities-in-Googles-Knowledge-Vault-with-subtitle-1536x675.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Losers-Change-in-the-number-of-Person-entities-in-Googles-Knowledge-Vault-with-subtitle-150x66.png.webp 150w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Losers-Change-in-the-number-of-Person-entities-in-Googles-Knowledge-Vault-with-subtitle.png.webp\" data-ll-status=\"loaded\" \/><\/a><figcaption class=\"wp-element-caption\"><em><span>\u5e26\u5b57\u5e55\u7684 Google \u77e5\u8bc6\u5e93\u4e2d\u4eba\u5458\u5b9e\u4f53\u6570\u91cf\u7684\u53d8\u5316<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<p><span>\u66f4\u65b0\u4e4b\u524d\uff0c\u77e5\u8bc6\u5e93\u4e2d 57.1% \u7684\u4eba\u7269\u5b9e\u4f53\u6709\u526f\u6807\u9898\u3002\u66f4\u65b0\u4e4b\u540e\uff0c\u53ea\u6709 16.58% \u7684\u4eba\u7269\u5b9e\u4f53\u6709\u526f\u6807\u9898\u3002<\/span><\/p>\n<p><span>\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u5177\u6709\u526f\u6807\u9898\u7684\u516c\u53f8\u548c\u7ec4\u7ec7\u5b9e\u4f53\u7684\u767e\u5206\u6bd4\u4fdd\u6301\u7a33\u5b9a\uff0c\u4e3a 86.1%\u3002<\/span><\/p>\n<p><span>\u6211\u4eec\u53ef\u4ee5\u53ef\u9760\u5730\u5f97\u51fa\u4ee5\u4e0b\u7ed3\u8bba\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6b64\u6b21\u66f4\u65b0\u5168\u90e8\u4e0e\u4eba\u5458\u5b9e\u4f53\u6709\u5173\u3002<\/span><\/li>\n<li><span>\u6ce8\u91cd\u5206\u7c7b\u3002<\/span><\/li>\n<li><span>\u65e8\u5728\u63a8\u5e7f EEAT \u53cb\u597d\u5b57\u5e55\u3002<\/span><\/li>\n<\/ul>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-reduced-reliance-on-traditional-knowledge-sources-nbsp\" class=\"wp-block-heading\"><span>\u51cf\u5c11\u5bf9\u4f20\u7edf\u77e5\u8bc6\u6765\u6e90\u7684\u4f9d\u8d56\u00a0<\/span><\/h2>\n<p><span>Google \u77e5\u8bc6\u5e93\u7684\u5927\u90e8\u5206\u6570\u636e\u90fd\u5efa\u7acb\u5728\u624b\u52a8\u6574\u7406\u3001\u7ed3\u6784\u5316\u7684\u7b2c\u4e09\u65b9\u6765\u6e90\u7684\u6570\u636e\u4e0a\uff0c\u4f8b\u5982 IMDB\uff08\u7535\u5f71\u4e1a\uff09\u3001MusicBrainz\uff08\u97f3\u4e50\u4e1a\uff09\u3001\u653f\u5e9c\u7f51\u7ad9\u548c\u5404\u79cd\u4f53\u80b2\u7f51\u7ad9\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u4e9b\u672c\u4f53\uff08\u5206\u7c7b\uff09\u5b57\u5e55\u7684\u51cf\u5c11\u8868\u660e\u8c37\u6b4c\u521a\u521a\u201c\u653e\u5f03\u201d\u4e86\u8fd9\u4e9b\u8bad\u7ec3\u8f6e\u3002<\/span><\/p>\n<p><span>Google \u4f9d\u9760\u7b97\u6cd5\u5728\u5b9e\u4f53\u3001\u5176\u5c5e\u6027\u4ee5\u53ca\u4e0e\u5176\u4ed6\u5b9e\u4f53\u7684\u5173\u8054\u4e0a\u6784\u5efa\u7684<\/span><a href=\"https:\/\/searchengineland.com\/semantic-search-entity-based-search-388221\"><span>\u8bed\u4e49\u5173\u7cfb\u6765\u7ba1\u7406\u5176\u73b0\u5b9e\u4e16\u754c\u7684\u4e8b\u5b9e\u57fa\u7840\u3002<\/span><\/a><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433624 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Inside-Googles-massive-2023-E-E-A-T-Knowledge-Graph-update-800x450.png.webp\" alt=\"\u4e86\u89e3\u8c37\u6b4c 2023 \u5e74\u5927\u89c4\u6a21 EEAT \u77e5\u8bc6\u56fe\u8c31\u66f4\u65b0\" width=\"800\" height=\"450\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Inside-Googles-massive-2023-E-E-A-T-Knowledge-Graph-update-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Inside-Googles-massive-2023-E-E-A-T-Knowledge-Graph-update-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Inside-Googles-massive-2023-E-E-A-T-Knowledge-Graph-update-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Inside-Googles-massive-2023-E-E-A-T-Knowledge-Graph-update-768x432.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Inside-Googles-massive-2023-E-E-A-T-Knowledge-Graph-update-1536x864.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Inside-Googles-massive-2023-E-E-A-T-Knowledge-Graph-update-150x84.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Inside-Googles-massive-2023-E-E-A-T-Knowledge-Graph-update.png.webp 1920w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Inside-Googles-massive-2023-E-E-A-T-Knowledge-Graph-update-800x450.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/entities-topics-keywords-relationships-seo-431696\"><span>\u5b9e\u4f53\u3001\u4e3b\u9898\u3001\u5173\u952e\u8bcd\uff1a\u6f84\u6e05\u6838\u5fc3\u8bed\u4e49 SEO \u6982\u5ff5<\/span><\/a><\/em><\/strong><\/p>\n<h3 id=\"h-reduced-reliance-on-wikipedia-nbsp\" class=\"wp-block-heading\"><span>\u51cf\u5c11\u5bf9\u7ef4\u57fa\u767e\u79d1\u7684\u4f9d\u8d56\u00a0<\/span><\/h3>\n<p><span>2023 \u5e74 7 \u6708\uff0c\u5bf9 Wikipedia \u5bf9\u4eba\u7269\u5b9e\u4f53\u7684\u4f9d\u8d56\u663e\u8457\u51cf\u5c11\uff0c\u8fd9\u65e0\u53ef\u5426\u8ba4\u5730\u8bc1\u660e\u4e86\u8c37\u6b4c\u5de5\u7a0b\u5e08\u6b63\u5728\u79fb\u9664\u8bad\u7ec3\u8f6e\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>2023\u5e746\u6708\u7531\u7ef4\u57fa\u767e\u79d1\u89e6\u53d1\u7684\u4e2a\u4eba\u5b9e\u4f53\u4e3a40.9%\u3002<\/span><\/li>\n<li><span>2023 \u5e74 9 \u6708\uff0c\u7ef4\u57fa\u767e\u79d1\u4ec5\u63d0\u4f9b\u4e86<\/span><strong>\u00a0<\/strong><span>\u77e5\u8bc6\u5e93\u4e2d\u6240\u6709\u4eba\u7269\u5b9e\u4f53\u7684 12.44%\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u4f01\u4e1a\u5bf9\u7ef4\u57fa\u767e\u79d1\u7684\u4f9d\u8d56\u53ea\u53d1\u751f\u4e86\u5fae\u5c0f\u7684\u53d8\u5316\uff08\u5e76\u4e14\u4e5f\u662f\u4e0b\u964d\u7684\uff09\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>2023\u5e746\u6708\u7ef4\u57fa\u767e\u79d1\u89e6\u53d1\u7684\u516c\u53f8\u5b9e\u4f53\u4e3a13.83%\u3002\u00a0<\/span><\/li>\n<li><span>2023 \u5e74 9 \u6708\uff0c\u8fd9\u4e00\u6bd4\u4f8b\u4e3a 13.58%\u3002\u00a0<\/span><\/li>\n<\/ul>\n<h2 id=\"h-3-major-takeaways-from-this-knowledge-vault-update\" class=\"wp-block-heading\"><span>\u6b64\u6b21 Knowledge Vault \u66f4\u65b0\u7684 3 \u4e2a\u4e3b\u8981\u5185\u5bb9<\/span><\/h2>\n<p><span>2023 \u5e74 7 \u6708\u7684\u77e5\u8bc6\u56fe\u8c31\u66f4\u65b0\u6e05\u695a\u5730\u8868\u660e\u8c37\u6b4c\u6b63\u5728\u505a\u4e09\u4ef6\u4e8b\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u52a0\u901f\u77e5\u8bc6\u5e93\u7684\u589e\u957f\uff08\u4ece\u4eba\u5458\u5b9e\u4f53\u5f00\u59cb\uff09\u3002<\/span><\/li>\n<li><span>\u91cd\u6784\u77e5\u8bc6\u5e93\uff0c\u91cd\u70b9\u5173\u6ce8\u5bf9\u7528\u6237\u4fe1\u4efb\u5f88\u91cd\u8981\u7684\u5b57\u5e55\uff0c\u4ee5\u6539\u8fdb\u7b97\u6cd5\u5bf9 EEAT \u4fe1\u53f7\u7684\u5e94\u7528\u3002<\/span><\/li>\n<li><span>\u5f00\u59cb\u6446\u8131\u5bf9\u7ef4\u57fa\u767e\u79d1\u548c\u5176\u4ed6\u4eba\u5de5\u7b56\u5212\u6765\u6e90\u7684\u4f9d\u8d56\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-what-s-next-the-next-update-will-be-corporation-entities\" class=\"wp-block-heading\"><span>\u4e0b\u4e00\u6b65\uff1a\u4e0b\u4e00\u6b21\u66f4\u65b0\u5c06\u662f\u516c\u53f8\u5b9e\u4f53<\/span><\/h2>\n<p><span>\u51e0\u4e4e\u53ef\u4ee5\u80af\u5b9a\uff0c\u8c37\u6b4c\u4e5f\u5c06\u91c7\u53d6\u7c7b\u4f3c\u63aa\u65bd\uff0c\u51cf\u5c11\u4f01\u4e1a\u5bf9\u7ef4\u57fa\u767e\u79d1\u7684\u4f9d\u8d56\u3002<\/span><\/p>\n<p><span>\u53ef\u80fd\u5728\u672a\u6765 12 \u4e2a\u6708\u5185\u3002\u5982\u679c\u60a8\u6216\u60a8\u7684\u5ba2\u6237\u57fa\u4e8e\u521b\u5efa\u7ef4\u57fa\u767e\u79d1\u6587\u7ae0\u6784\u5efa\u4e86\u77e5\u8bc6\u56fe\u8c31\/\u9762\u677f\u7b56\u7565\uff0c\u90a3\u4e48\u60a8\u53ef\u4ee5\u653e\u5fc3\u5730\u66f4\u6539\u8be5\u7b56\u7565\u5e76\u5f00\u59cb\u6709\u673a\u6784\u5efa\u3002<\/span><\/p>\n<p><span>\u6709\u673a\u77e5\u8bc6\u9762\u677f\u662f\u4e00\u79cd\u4e0d\u4f9d\u8d56\u7ef4\u57fa\u767e\u79d1\u3001\u5783\u573e\u4f2a\u7ef4\u57fa\u3001\u5408\u4f5c\u4f19\u4f34\u63d0\u8981\u6216 Google \u5185\u90e8\u77e5\u8bc6\u56fe\u8c31\uff08\u56fe\u4e66\u3001\u5730\u56fe\u3001\u5b66\u8005\u3001\u64ad\u5ba2\u7b49\uff09\u6784\u5efa\u7684\u77e5\u8bc6\u9762\u677f\u3002<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u81ea 1998 \u5e74 Google \u6210\u7acb\u4ee5\u6765\uff0c\u6211\u4e00\u76f4\u5728\u4e3a\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7f51\u7ad9\u3002\u5728\u8fd9 25 \u5e74\u91cc\uff0c\u6211\u4ece\u672a\u89c1\u8fc7\u50cf 2023 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4911","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4911"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4911\/revisions"}],"predecessor-version":[{"id":5067,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4911\/revisions\/5067"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4911"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}