{"id":4936,"date":"2025-05-12T01:10:23","date_gmt":"2025-05-11T17:10:23","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4936"},"modified":"2025-05-12T01:11:09","modified_gmt":"2025-05-11T17:11:09","slug":"%e5%a6%82%e4%bd%95%e6%8f%90%e9%ab%98-ppc-%e6%b4%bb%e5%8a%a8%e6%95%88%e6%9e%9c%ef%bc%9a%e6%a3%80%e6%9f%a5%e6%b8%85%e5%8d%95","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4936","title":{"rendered":"\u5982\u4f55\u63d0\u9ad8 PPC \u6d3b\u52a8\u6548\u679c\uff1a\u68c0\u67e5\u6e05\u5355"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u968f\u7740\u7e41\u5fd9\u5b63\u8282\u7684\u5230\u6765\uff0c\u60a8\u5e0c\u671b\u60a8\u7684<\/span><a href=\"https:\/\/searchengineland.com\/guide\/what-is-paid-search\"><span>PPC<\/span><\/a><span>\u6d3b\u52a8\u80fd\u591f\u8fbe\u5230\u6700\u4f73\u72b6\u6001\u3002<\/span><\/p>\n<p><span>\u65e0\u8bba\u60a8\u53d6\u5f97\u4e86\u51fa\u8272\u7684\u6210\u679c\u3001\u8868\u73b0\u4e0d\u4f73\u8fd8\u662f\u4ecb\u4e8e\u4e24\u8005\u4e4b\u95f4\uff0c\u4ee5\u4e0b 13 \u9879\u529f\u80fd\u7684\u6e05\u5355\u90fd\u53ef\u5e2e\u52a9\u60a8\u6210\u529f\u5b8c\u6210\u5e7f\u544a\u7cfb\u5217\u3002<\/span><\/p>\n<h2 id=\"h-1-align-and-reassess-client-objectives-nbsp\" class=\"wp-block-heading\"><span>1. \u8c03\u6574\u5e76\u91cd\u65b0\u8bc4\u4f30\u5ba2\u6237\u76ee\u6807\u00a0<\/span><\/h2>\n<p><span>\u5e7f\u544a\u7cfb\u5217\u7684\u6548\u679c\u53d6\u51b3\u4e8e\u5176\u6700\u7ec8\u76ee\u6807\u3002\u4ec5\u4ec5\u56e0\u4e3a\u60a8\u770b\u5230\u6536\u5165\u540c\u6bd4\u589e\u957f\u6216\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387 (ROAS) \u63d0\u9ad8\uff0c\u5e76\u4e0d\u610f\u5473\u7740\u60a8\u53ef\u4ee5\u5927\u8086\u5ba3\u4f20\u3002\u00a0<\/span><\/p>\n<p><span>\u5ba2\u6237\u7684\u4f18\u5148\u76ee\u6807\u662f\u4ec0\u4e48\uff1f\u8fd9\u4e2a\u76ee\u6807\u6709\u53d8\u5316\u5417\uff1f\u4ecd\u7136\u662f\u6536\u5165\u589e\u957f\u5417\uff1f\u8fd8\u662f\u66f4\u503e\u5411\u4e8e\u7ec8\u8eab\u4ef7\u503c (\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/increase-ltv-ppc-432257\"><span>LTV<\/span><\/a><span>\u00a0) \u6216\u76c8\u5229\u80fd\u529b\uff1f\u00a0<\/span><\/p>\n<p><span>\u8fd9\u662f\u7b2c\u4e00\u70b9\uff0c\u4e5f\u662f\u6700\u91cd\u8981\u7684\u4e00\u70b9\u3002\u641e\u5b9a\u4e86\u8fd9\u4e00\u70b9\uff0c\u5176\u4ed6\u4e00\u5207\u90fd\u6c34\u5230\u6e20\u6210\u4e86\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-2-enable-google-ads-conversion-tracking\" class=\"wp-block-heading\"><span>2. \u542f\u7528 Google Ads \u8f6c\u5316\u8ddf\u8e2a<\/span><\/h2>\n<p><span>\u5728\u4eba\u5de5\u667a\u80fd\u548c\u81ea\u52a8\u5316\u65f6\u4ee3\uff0c\u51c6\u786e\u7684\u6570\u636e\u8ddf\u8e2a\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u52a0\u91cd\u8981\u3002\u5982\u679c\u6ca1\u6709\u6b63\u786e\u7684\u6570\u636e\uff0c\u6211\u4eec\u8fd8\u80fd\u505a\u4ec0\u4e48\u5462\uff1f\u00a0<\/span><\/p>\n<p><span>\u4e0e Google Analytics \u5bfc\u5165\u7684\u8f6c\u5316\u76f8\u6bd4\uff0cGoogle Ads \u8f6c\u5316\u66f4\u53d7\u9752\u7750\uff0c\u56e0\u4e3a\u524d\u8005\u63d0\u4f9b\u4e86\u66f4\u597d\u7684\u96c6\u6210\uff08\u66f4\u591a\u8f6c\u5316\uff09\u3001\u8de8\u8bbe\u5907\u6216\u6d4f\u89c8\u8f6c\u5316\u80fd\u529b\u4ee5\u53ca\u9ad8\u7ea7\u529f\u80fd\u3002\u00a0<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u4e86\u89e3\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/guide\/ppc\/tracking-and-measurement\/ppc-conversion-tracking\"><strong><em><span>PPC \u6307\u5357\uff1a\u8f6c\u5316\u8ddf\u8e2a\u4ee5\u53ca\u53ef\u4ee5\u8861\u91cf\u7684\u5185\u5bb9<\/span><\/em><\/strong><\/a><\/p>\n<h2 id=\"h-3-layer-on-enhanced-conversions\" class=\"wp-block-heading\"><span>3. \u589e\u5f3a\u8f6c\u5316\u5c42<\/span><\/h2>\n<p><span>\u5bf9 Google Ads \u8ddf\u8e2a\u57fa\u7840\u611f\u5230\u6ee1\u610f\u540e\uff0c\u8bf7\u8f6c\u5230\u4e0b\u4e00\u6b65\u5e76\u6dfb\u52a0<\/span><a href=\"https:\/\/searchengineland.com\/google-ads-enhanced-conversions-and-first-party-data-431882\"><span>\u589e\u5f3a\u578b\u8f6c\u5316<\/span><\/a><span>\u3002\u00a0<\/span><\/p>\n<p><span>\u6b64\u529f\u80fd\u53ef\u901a\u8fc7\u4ee5\u9690\u79c1\u5b89\u5168\u7684\u65b9\u5f0f\u5c06\u60a8\u7f51\u7ad9\u7684\u6563\u5217\u7b2c\u4e00\u65b9\u8f6c\u5316\u6570\u636e\u53d1\u9001\u7ed9 Google\uff0c\u4ece\u800c\u5e2e\u52a9\u63d0\u9ad8 Google Ads \u8ddf\u8e2a\u7684\u51c6\u786e\u6027\u3002<\/span><\/p>\n<p><span>Google \u5ba3\u79f0\u5b83\u53ef\u4ee5\u5c06\u60a8\u7684\u8f6c\u5316\u8986\u76d6\u7387\u63d0\u9ad8 15%\uff08\u6211\u5728\u8fd9\u91cc\u770b\u5230\u4e86\u4e00\u4e9b\u6570\u5b57\uff0c\u56e0\u6b64\u6211\u53d6\u5e73\u5747\u503c\uff09\u3002<\/span><\/p>\n<h2 id=\"h-4-implement-consent-mode\" class=\"wp-block-heading\"><span>4. \u5b9e\u65bd\u610f\u89c1\u5f81\u6c42\u6a21\u5f0f<\/span><\/h2>\n<p><a href=\"https:\/\/searchengineland.com\/google-launched-additional-support-and-troubleshooting-for-consent-mode-388071\"><span>\u540c\u610f\u6a21\u5f0f<\/span><\/a><span>\u4e0e\u589e\u5f3a\u578b\u8f6c\u5316\u7c7b\u4f3c\uff0c\u56e0\u4e3a\u5b83\u662f\u53e6\u4e00\u9879\u63d0\u9ad8\u8f6c\u5316\u8986\u76d6\u7387\u7684\u529f\u80fd\u3002\u968f\u7740\u7b2c\u4e09\u65b9 Cookie \u7684\u6dd8\u6c70\uff0c\u4f20\u7edf\u7684 Google Ads \u8ddf\u8e2a\u96be\u4ee5\u8ddf\u8e2a\u6240\u6709\u8f6c\u5316\u3002\u542f\u7528\u6b64\u529f\u80fd\u540e\uff0cGoogle \u80fd\u591f\u4f7f\u7528\u540c\u610f\u4fe1\u53f7\u6765\u5efa\u6a21\u548c\u6062\u590d\u4efb\u4f55\u4e22\u5931\u7684\u8f6c\u5316\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/a-ppc-guide-to-permission-based-audiences-391228\"><strong><em><span>\u57fa\u4e8e\u8bb8\u53ef\u7684\u53d7\u4f17\u7fa4\u4f53\u7684 PPC \u6307\u5357<\/span><\/em><\/strong><\/a><\/p>\n<h2 id=\"h-5-use-offline-conversion-tracking\" class=\"wp-block-heading\"><span>5. \u4f7f\u7528\u79bb\u7ebf\u8f6c\u5316\u8ddf\u8e2a<\/span><\/h2>\n<p><a href=\"https:\/\/searchengineland.com\/offline-conversion-tracking-boost-lead-gen-strategies-432706\"><span>\u79bb\u7ebf\u8f6c\u5316\u8ddf\u8e2a<\/span><\/a><span>(OCT) \u89e3\u51b3\u4e86\u6211\u4e0e\u6f5c\u5728\u5ba2\u6237\u4e4b\u95f4\u6700\u5e38\u89c1\u7684\u95ee\u9898\u3002\u67e5\u770b\u6211\u4eec\u7684 PPC \u62a5\u544a\uff0c\u6f5c\u5728\u5ba2\u6237\u6570\u91cf\u4e0d\u9519\uff0c\u4f46\u5ba2\u6237\u53cd\u9988\u8d28\u91cf\u8f83\u4f4e\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u8fd8\u5e94\u8be5\u505a\u4ec0\u4e48\uff1f\u6b64\u529f\u80fd\u53ef\u8ba9\u60a8\u4e3a\u6f5c\u5728\u5ba2\u6237\u8d4b\u4e88\u7279\u5b9a\u4ef7\u503c\u3002<\/span><\/p>\n<p><span>\u8fd9\u53ef\u4ee5\u901a\u8fc7\u4ece\u60a8\u7684 CMS \u624b\u52a8\u5c06\u6570\u636e\u76f4\u63a5\u5bfc\u5165 Google \u6216\u901a\u8fc7\u81ea\u52a8\u5bfc\u5165\u7684\u96c6\u6210\u9009\u9879\u6765\u5b8c\u6210\u3002\u00a0<\/span><\/p>\n<p><span>\u6210\u529f\u5b9e\u65bd\u540e\uff0c\u60a8\u5c06\u80fd\u591f\u5229\u7528<\/span><a href=\"https:\/\/searchengineland.com\/google-ads-non-retail-advertisers-value-based-bidding-428743\"><span>\u57fa\u4e8e\u4ef7\u503c\u7684\u7ade\u4ef7<\/span><\/a><span>\u7b56\u7565\u6765\u5145\u5206\u5229\u7528\u9ad8\u7ea7\u6570\u636e\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/offline-conversion-tracking-boost-lead-gen-strategies-432706\"><strong><em><span>\u79bb\u7ebf\u8f6c\u5316\u8ddf\u8e2a\u53ef\u4fc3\u8fdb\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u7b56\u7565<\/span><\/em><\/strong><\/a><\/p>\n<h2 id=\"h-6-configure-dynamic-remarketing-parameters\" class=\"wp-block-heading\"><span>6. \u914d\u7f6e\u52a8\u6001\u518d\u8425\u9500\u53c2\u6570<\/span><\/h2>\n<p><a href=\"https:\/\/searchengineland.com\/google-performance-max-431821\"><span>\u867d\u7136\u5bf9\u4e8e\u5927\u591a\u6570\u5e7f\u544a\u5ba2\u6237\u6765\u8bf4\u8fd9\u53ea\u662f\u4e8b\u540e\u624d\u60f3\u5230\u7684\u4e8b\u60c5\uff0c\u4f46\u6b63\u786e\u914d\u7f6e\u6548\u679c\u6700\u5927\u5316<\/span><\/a><span>\u5e7f\u544a\u7cfb\u5217\u7684\u52a8\u6001\u518d\u8425\u9500\u5143\u7d20\u5c06\u5411\u7528\u6237\u5c55\u793a\u5408\u9002\u7684\u4ea7\u54c1\uff0c\u4ece\u800c\u63d0\u9ad8\u5e7f\u544a\u7cfb\u5217\u7684\u6548\u679c\u3002\u00a0<\/span><\/p>\n<p><span>\u503c\u5f97\u68c0\u67e5\u53d7\u4f17\u7ba1\u7406\u5668\u4e2d\u7684\u6570\u636e\u6e90\uff0c\u770b\u770b\u54ea\u4e9b\u5df2\u914d\u7f6e\uff0c\u54ea\u4e9b\u672a\u914d\u7f6e\u3002<\/span><em><span>\u201cId\u201d<\/span><\/em><span>\u6216<\/span><em><span>\u201cEcomm_prodid\u201d<\/span><\/em><span>\u662f\u8fd9\u91cc\u6700\u91cd\u8981\u7684\uff0c\u9700\u8981\u83b7\u5f97\u70b9\u51fb\u3002<\/span><\/p>\n<p><span>\u6211\u77e5\u9053\u8bb8\u591a\u8ddf\u8e2a\u5b9e\u65bd\u6700\u4f73\u5b9e\u8df5\u8d85\u51fa\u4e86\u5927\u591a\u6570 PPC \u8425\u9500\u4eba\u5458\u7684\u8212\u9002\u533a\u3002\u00a0<\/span><\/p>\n<p><span>\u5f00\u53d1\u4eba\u5458\u7684\u5e2e\u52a9\u6709\u9650\u5417\uff1f\u6211\u5f3a\u70c8\u63a8\u8350 Miles McNair \u548c Bob Meijer \u5728 PPC Mastery \u4e0a\u5f00\u8bbe\u7684\u8f6c\u5316\u8ddf\u8e2a\u7cbe\u901a\u8bfe\u7a0b\u3002\u4ed6\u4eec\u8be6\u7ec6\u4ecb\u7ecd\u4e86\u5982\u4f55\u5b9e\u65bd\u4e0a\u8ff0\u6240\u6709\u5185\u5bb9\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-7-optimize-ad-creative-nbsp\" class=\"wp-block-heading\"><span>7. \u4f18\u5316\u5e7f\u544a\u521b\u610f\u00a0<\/span><\/h2>\n<p><span>\u867d\u7136\u6211\u4eec\u73b0\u5728\u5df2\u7ecf\u8fdb\u5165\u4e86\u81ea\u9002\u5e94\u641c\u7d22\u5e7f\u544a (RSA) \u65f6\u4ee3\uff0c\u4f46\u8bf7\u4e0d\u8981\u5ffd\u89c6\u60a8\u7684<\/span><a href=\"https:\/\/searchengineland.com\/ppc-ad-creative-new-rules-394857\"><span>\u5e7f\u544a\u521b\u610f<\/span><\/a><span>\u3002\u5c3d\u91cf\u4fdd\u6301\u66f4\u65b0\u3002\u00a0<\/span><\/p>\n<p><span>\u4f7f\u7528<\/span><a href=\"https:\/\/searchengineland.com\/google-ads-introduces-ad-strength-indicator-reporting-for-responsive-search-ads-304472\"><span>\u5e7f\u544a\u5f3a\u5ea6<\/span><\/a><span>\u529f\u80fd\u4f5c\u4e3a\u57fa\u672c\u6307\u5357\uff0c\u5b83\u5c06\u66f4\u591a\u5730\u4ece\u673a\u68b0\u89d2\u5ea6\u5173\u6ce8\u5e7f\u544a\u6587\u6848\u4e2d\u7684\u76f8\u5173\u6027\u548c\u72ec\u7279\u6027\u7684\u7ed3\u5408\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd8\u53ef\u4ee5\u6dfb\u52a0\u4e00\u4e9b\u6709\u521b\u610f\u7684\u4fe1\u606f\uff0c\u4ee5\u5728\u7ade\u4e89\u5bf9\u624b\u4e2d\u8131\u9896\u800c\u51fa\u3002\u5bc6\u5207\u5173\u6ce8<\/span><em><span>\u8d44\u4ea7\u8be6\u7ec6\u4fe1\u606f<\/span><\/em><span>\u62a5\u544a\uff08\u94fe\u63a5\u5728\u6bcf\u4e2a\u641c\u7d22\u5e7f\u544a\u4e0b\u65b9\uff09\u4e2d\u7684\u5404\u4e2a\u6807\u9898\u548c\u63cf\u8ff0\u6548\u679c\uff0cGoogle \u4f1a\u7a81\u51fa\u663e\u793a\u8868\u73b0\u6700\u4f73\u548c\u6700\u5dee\u7684\u5e7f\u544a\u3002\u5c06\u8868\u73b0\u4e0d\u4f73\u7684\u5e7f\u544a\u66ff\u6362\u4e3a\u6700\u4f73\u5e7f\u544a\u7684\u65b0\u7248\u672c\u3002<\/span><\/p>\n<p><span>\u4ece\u66f4\u5e7f\u6cdb\u7684\u5c42\u9762\u4e0a\u8bb2\uff0c\u5728\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u4e2d\u6d4b\u8bd5\u4e24\u5230\u4e09\u79cd\u53d8\u4f53\uff1a\u4e00\u4e2a\u6ca1\u6709\u56fe\u9489\uff0c\u5176\u4ed6\u5219\u4f7f\u7528\u6df7\u5408\u3002<\/span><\/p>\n<p><span>Google \u4f1a\u4f18\u5316\u5176 RSA \u526f\u672c\u4ee5\u83b7\u5f97\u6700\u4f73\u70b9\u51fb\u7387\uff0c\u4f46\u6709\u65f6\uff0c\u70b9\u51fb\u7387\u5e76\u4e0d\u610f\u5473\u7740\u66f4\u9ad8\u7684\u8f6c\u5316\u7387\u6216 ROAS\u3002<\/span><\/p>\n<p><span>\u56e0\u6b64\uff0c\u5373\u4f7f\u60a8\u901a\u5e38\u76f8\u4fe1 Google \u4f1a\u5c55\u793a\u6700\u4f73\u7684\u6587\u6848\u548c\u5e7f\u544a\uff0c\u4e5f\u8bf7\u8bb0\u4f4f\u8fd9\u4e00\u70b9\u5e76\u7ee7\u7eed\u6d4b\u8bd5\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/strong-google-ads-creative-428665\"><strong><em><span>\u4e3a\u4ec0\u4e48\u5f3a\u5927\u7684 Google Ads \u521b\u610f\u662f\u5e7f\u544a\u5ba2\u6237\u7684\u9996\u8981\u4efb\u52a1<\/span><\/em><\/strong><\/a><\/p>\n<h2 id=\"h-8-embrace-broad-match-nbsp\" class=\"wp-block-heading\"><span>8. \u63a5\u53d7\u5e7f\u6cdb\u5339\u914d\u00a0<\/span><\/h2>\n<p><span>\u4e24\u4e09\u5e74\u524d\uff0c\u5c06<\/span><a href=\"https:\/\/searchengineland.com\/google-ads-broad-match-data-ppc-marketers-429885\"><span>\u5e7f\u6cdb\u5339\u914d<\/span><\/a><span>\u7eb3\u5165\u8fd9\u4e2a\u6e05\u5355\u7684\u60f3\u6cd5\u4f1a\u8ba9\u4eba\u89c9\u5f97\u53ef\u7b11\uff0c\u4f46\u73b0\u5728\u6211\u4eec\u505a\u5230\u4e86\u3002\u00a0<\/span><\/p>\n<p><span>\u7ed3\u5408<\/span><a href=\"https:\/\/searchengineland.com\/leveraging-automated-bidding-strategies-for-maximum-ppc-performance-386071\"><span>\u667a\u80fd\u51fa\u4ef7<\/span><\/a><span>\uff0c\u4f7f\u7528\u5e7f\u6cdb\u5339\u914d\u662f\u6269\u5927\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u5e76\u53d6\u5f97\u6210\u529f\u7684\u975e\u5e38\u6709\u6548\u7684\u65b9\u5f0f\u3002\u00a0<\/span><\/p>\n<p><span>\u5c31\u6211\u4e2a\u4eba\u800c\u8a00\uff0c\u6211\u4ecd\u7136\u4f1a\u4ee5\u8bcd\u7ec4\u5339\u914d\u548c\u7cbe\u786e\u5339\u914d\u7684\u6df7\u5408\u5f62\u5f0f\u5f00\u59cb\u4efb\u4f55\u65b0\u7684\u5e7f\u544a\u7cfb\u5217\uff0c\u4f46\u662f\u5f53\u5e7f\u544a\u7cfb\u5217\u62e5\u6709\u8db3\u591f\u7684\u8f6c\u5316\u6570\u636e\u53ef\u4f9b\u5229\u7528\u65f6\uff0830 \u5929\u5185 30 \u4e2a\u6570\u636e\u662f\u4e00\u4e2a\u4e0d\u9519\u7684\u8d77\u70b9\uff09\uff0c\u5f00\u59cb\u6d4b\u8bd5\u5e7f\u6cdb\u5339\u914d\u53d8\u4f53\u3002\u00a0<\/span><\/p>\n<p><span>\u53ea\u662f\u4e0d\u8981\u5fd8\u8bb0\u7559\u610f\u8fd9\u4e9b\u641c\u7d22\u8bcd\uff0c\u5e76\u5728\u4f7f\u7528\u5e7f\u6cdb\u641c\u7d22\u4e4b\u524d\u5c3d\u53ef\u80fd\u5730\u5c06\u5b83\u4eec\u96c6\u4e2d\u8d77\u6765\u3002<\/span><\/p>\n<h2 id=\"h-9-run-campaign-experiments\" class=\"wp-block-heading\"><span>9. \u8fd0\u884c\u5e7f\u544a\u7cfb\u5217\u5b9e\u9a8c<\/span><\/h2>\n<p><span>\u6211\u4e2a\u4eba\u6700\u559c\u6b22\u5b9e\u9a8c\uff0c\u5ba2\u6237\u4e5f\u5f88\u559c\u6b22\u3002\u6211\u4f1a\u5b9a\u671f\u4f7f\u7528\u6b64\u529f\u80fd\u5bf9\u00a0\u4e0d\u540c\u7684<\/span><a href=\"https:\/\/searchengineland.com\/high-converting-ppc-landing-page-tips-395393\"><span>\u7740\u9646\u9875<\/span><\/a><span>\u3001<\/span><a href=\"https:\/\/searchengineland.com\/guide\/ppc\/setting-up-a-paid-search-campaign\/budgeting-and-bidding-strategies\"><span>\u7ade\u4ef7\u7b56\u7565\u3001\u5e7f\u6cdb\u5339\u914d\u53d8\u4f53\u548c\u5e7f\u544a\u521b\u610f\u8fdb\u884c A\/B \u6d4b\u8bd5\u3002<\/span><\/a><\/p>\n<p><span>\u5b83\u4eec\u53ef\u4ee5\u5728 Google \u5e73\u53f0\u5185\u5feb\u901f\u8f7b\u677e\u5730\u8bbe\u7f6e\uff0c\u5e76\u80fd\u8ba9\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u4fdd\u6301\u8b66\u60d5\u3002\u00a0<\/span><\/p>\n<p><span>\u9700\u8981\u8bb0\u4f4f\u7684\u91cd\u8981\u4e00\u70b9\u662f\u7ed9\u4ed6\u4eec\u65f6\u95f4\u3002Google \u5efa\u8bae\u4f7f\u7528\u516d\u5468\u7684\u65f6\u95f4\u52a0\u4e0a\u8f6c\u5316\u5468\u671f\uff0c\u56e0\u6b64\u8981\u8003\u8651\u65f6\u95f4\u6ede\u540e\u3002\u5206\u6790\u6548\u679c\u65f6\uff0c\u8bf7\u7ed5\u8fc7\u524d\u4e24\u5468\uff08\u5b66\u4e60\u671f\uff09\uff0c\u5e76\u4e13\u6ce8\u4e8e\u63a5\u4e0b\u6765\u7684\u56db\u5468\u3002\u00a0<\/span><\/p>\n<p><span>\u5f53\u8bbe\u7f6e\u81ea\u5b9a\u4e49\u5b9e\u9a8c\u65f6\uff0c\u4f60\u4f1a\u88ab\u95ee\u5230\u4e24\u4e2a\u4e3b\u8981\u76ee\u6807\u3002<\/span><\/p>\n<p><span>\u4e00\u65e6\u5b9e\u9a8c\u5f00\u59cb\uff0c\u4f60\u5c31\u53ef\u4ee5\u901a\u8fc7\u5b9e\u9a8c\u603b\u7ed3\u62a5\u544a\u6765\u8ddf\u8e2a\u5b9e\u9a8c\u7684\u8fdb\u5c55\u60c5\u51b5\uff0c\u8be5\u62a5\u544a\u5c06 A\/B \u6d4b\u8bd5\u5206\u4e3a\u57fa\u7840\u7ec4\u548c\u8bd5\u9a8c\u7ec4\uff0c\u8fd9\u6837\u4f60\u5c31\u53ef\u4ee5\u76d1\u63a7\u4e3b\u8981 KPI \u7684\u7edf\u8ba1\u610f\u4e49\uff08\u540c\u6837\uff0c\u5ba2\u6237\u559c\u6b22\u8fd9\u4e00\u70b9\uff01\uff09\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u662f\u4e00\u540d\u6570\u636e\u8ff7\uff0c\u90a3\u4e48\u8fd9\u91cc\u5c31\u662f\u60a8\u8981\u6765\u7684\u5730\u65b9\u3002<\/span><\/p>\n<h2 id=\"h-10-test-asset-groups-for-performance-max-campaigns\" class=\"wp-block-heading\"><span>10. \u6d4b\u8bd5\u8d44\u4ea7\u7ec4\uff08\u9488\u5bf9\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\uff09<\/span><\/h2>\n<p><span>\u5b83\u5e76\u4e0d\u4e25\u683c\u5730\u662f\u6211\u4eec\u521a\u521a\u8ba8\u8bba\u7684 A\/B \u6d4b\u8bd5\u8bbe\u7f6e\uff0c\u4f46\u672c\u8d28\u4e0a\u662f\u76f8\u540c\u7684\u6982\u5ff5\u3002\u00a0<\/span><\/p>\n<p><span>\u521b\u5efa\u9488\u5bf9\u76f8\u540c\u8d2d\u7269\u4ea7\u54c1\u7684\u591a\u4e2a\u8d44\u4ea7\u7ec4\uff0c\u4f46\u6d4b\u8bd5\u4e0d\u540c\u7684\u8d44\u4ea7\u3001\u53d7\u4f17\u4fe1\u53f7\u3001\u767b\u9646\u9875\u9762\u7b49\u3002\u00a0<\/span><\/p>\n<p><span>\u5728\u5c06\u8d44\u4ea7\u7ec4\u8fdb\u4e00\u6b65\u7ec6\u5206\u4e3a\u4e0d\u540c\u7c7b\u522b\u6216\u54c1\u724c\u8d44\u4ea7\u4e4b\u524d\uff0c\u5efa\u8bae\u8fd9\u6837\u505a\u3002\u5728\u6269\u5c55\u4e4b\u524d\uff0c\u5148\u641e\u5b9a\u57fa\u672c\u539f\u5219\u3002<\/span><\/p>\n<h2 id=\"h-11-test-performance-max-vs-shopping-campaigns\" class=\"wp-block-heading\"><span>11. \u6d4b\u8bd5 Performance Max \u4e0e\u8d2d\u7269\u5e7f\u544a\u7cfb\u5217<\/span><\/h2>\n<p><span>\u4eba\u4eec\u4ecd\u7136\u4e0d\u786e\u5b9a\u8c37\u6b4c\u8fd9\u53ea\u6447\u94b1\u6811\uff0c\u56e0\u6b64\u6700\u8fd1\u6807\u51c6\u8d2d\u7269\u7684\u91c7\u7528\u7387\u6709\u6240\u589e\u52a0\u3002\u00a0<\/span><\/p>\n<p><span>\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u5f53\u7136\u4e0d\u662f\u5b8c\u7f8e\u7684\uff0c\u5c3d\u7ba1 Google \u4e0d\u65ad\u63a8\u51fa\u5347\u7ea7\u529f\u80fd\uff0c\u4f46\u5b83\u5e76\u4e0d\u9002\u5408\u6240\u6709\u4eba\u3002\u8981\u4e86\u89e3\u60a8\u7684\u4ea7\u54c1\u662f\u5426\u4e5f\u5b58\u5728\u8fd9\u79cd\u60c5\u51b5\uff0c\u8bf7\u5728\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u5b9e\u9a8c\u4e2d\u5bf9\u6bd4\u8fd9\u4e24\u79cd\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-12-consolidate-campaigns\" class=\"wp-block-heading\"><span>12. \u6574\u5408\u6d3b\u52a8<\/span><\/h2>\n<p><span>\u5355\u4e00\u5173\u952e\u5b57\u5e7f\u544a\u7ec4 (SKAG) \u4e0d\u518d\u662f\u60a8\u7684\u597d\u670b\u53cb\u3002\u7b80\u5316\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u7ed3\u6784\u662f\u53e6\u4e00\u4e2a\u53ef\u89e3\u9501\u6210\u529f\u529b\u91cf\u7684\u79d8\u8bc0\u3002\u00a0<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u591a\u4e2a\u5e7f\u544a\u7cfb\u5217\u6216\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u5305\u542b\u7684\u5173\u952e\u8bcd\u6709\u9650\u7684\u60c5\u51b5\uff0c\u667a\u80fd\u51fa\u4ef7\u7684\u6548\u7387\u5e76\u4e0d\u9ad8\u3002\u5b83\u66f4\u503e\u5411\u4e8e\u91c7\u7528\u96c6\u4e2d\u5f0f\u8f6c\u5316\u6570\u636e\u548c\u6574\u5408\u7ed3\u6784\uff0c\u4ee5\u4fbf\u66f4\u597d\u5730\u53d1\u6325\u4f5c\u7528\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u662f\u56e0\u4e3a\u6211\u4eec\u7684\u641c\u7d22\u5e7f\u544a\u73b0\u5728\u62e5\u6709\u6bd4\u4ee5\u524d\u591a\u5f97\u591a\u7684\u6587\u6848\u53d8\u4f53\uff0815 \u4e2a\u6807\u9898\uff0c\u800c RSA \u4e4b\u524d\u53ea\u6709 3 \u4e2a\uff09\u3002<\/span><\/p>\n<p><span>\u540c\u65f6\uff0c\u5e7f\u6cdb\u5339\u914d\u8986\u76d6\u8303\u56f4\u7684\u589e\u52a0\u4ee5\u53ca\u8bcd\u7ec4\/\u7cbe\u786e\u5339\u914d\u5b9a\u4f4d\u7684\u6269\u5c55\u4f7f\u5f97\u7528\u6269\u5c55\u7ed3\u6784\u6765\u5305\u542b\u7279\u5b9a\u641c\u7d22\u8bcd\u51e0\u4e4e\u4e0d\u53ef\u80fd\u3002\u00a0<\/span><\/p>\n<p><span>\u6240\u4ee5\uff0c\u5982\u679c\u4f60\u4e0d\u80fd\u6253\u8d25\u4ed6\u4eec\uff0c\u5c31\u5de9\u56fa\u4ed6\u4eec\uff01<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/the-hagakure-method-for-google-ads-management-432867\"><strong><em><span>Hagakure \u65b9\u6cd5\u7528\u4e8e Google Ads \u7ba1\u7406<\/span><\/em><\/strong><\/a><\/p>\n<h2 id=\"h-13-consider-running-microsoft-advertising-campaigns\" class=\"wp-block-heading\"><span>13.\u8003\u8651\u8fd0\u884cMicrosoft Advertising\u6d3b\u52a8<\/span><\/h2>\n<p><span>\u5c3d\u7ba1\u4e0a\u8ff0\u4e00\u4e9b\u529f\u80fd\u53ef\u4ee5\uff08\u4e5f\u5e94\u8be5\uff09\u5728\u5fae\u8f6f\u5e7f\u544a\u4e2d\u5b9e\u73b0\uff0c\u4f46\u6211\u89c9\u5f97\u6709\u5fc5\u8981\u7279\u522b\u63d0\u5230\u4ed6\u4eec\uff0c\u56e0\u4e3a\u4ed6\u4eec\u662f\u8c37\u6b4c\u7684\u5c0f\u5144\u5f1f\u3002\u5fae\u8f6f\u5e7f\u544a\u7ecf\u5e38\u88ab\u5ffd\u89c6\uff0c\u56e0\u4e3a\u5b83\u7684\u89c4\u6a21\u6bd4\u8c37\u6b4c\u5c0f\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u7ecf\u5e38\u5728\u8fd9\u4e2a\u5e73\u53f0\u4e0a\u770b\u5230\u66f4\u597d\u7684\u7ed3\u679c\uff0c\u56e0\u4e3a\u7ade\u4e89\u8f83\u5c11\u610f\u5473\u7740\u8bb8\u591a\u5782\u76f4\u9886\u57df\u7684\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u4f4e\u4e8e\u5e73\u5747\u6c34\u5e73\u3002\u73b0\u5728\uff0c\u8fd9\u79cd\u60c5\u51b5\u5e76\u4e0d\u50cf\u51e0\u5e74\u524d\u90a3\u4e48\u660e\u663e\uff0c\u4f46\u4ecd\u7136\u53ef\u4ee5\u5229\u7528\u3002\u00a0<\/span><\/p>\n<p><span>\u5b83\u8fdc\u975e\u5b8c\u7f8e\uff08\u5176\u667a\u80fd\u7ade\u4ef7\u548c Performance Max \u4ea7\u54c1\u4e0d\u5982 Google \u7684\u4ea7\u54c1\u51fa\u8272\uff09\u3002\u4e0d\u8fc7\uff0c\u7531\u4e8e\u5176\u7387\u5148\u63a8\u51fa AI \u4ea7\u54c1\uff0c\u8be5\u5e73\u53f0\u8d8a\u6765\u8d8a\u53d7\u6b22\u8fce\u3002\u00a0<\/span><\/p>\n<p><span>\u5c0f\u5f1f\u5f1f\u6b63\u5728\u5feb\u901f\u6210\u957f\uff0c2024 \u5e74\u5bf9\u4ed6\u4eec\u6765\u8bf4\u53ef\u80fd\u662f\u91cd\u8981\u7684\u4e00\u5e74\uff0c\u6240\u4ee5\u4e0d\u8981\u9519\u8fc7\u5b83\u5e26\u6765\u7684\u673a\u4f1a\u3002<\/span><\/p>\n<h2 id=\"h-maximizing-your-ppc-campaign-performance-13-point-checklist\" class=\"wp-block-heading\"><span>\u6700\u5927\u5316\u60a8\u7684 PPC \u5e7f\u544a\u7cfb\u5217\u6548\u679c\uff1a13 \u70b9\u6e05\u5355<\/span><\/h2>\n<p><span>\u7ed3\u5408\u8fd9\u4e9b\u7b56\u7565\u5e76\u5b9a\u671f\u91cd\u65b0\u8bc4\u4f30\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u7684\u6548\u679c\u5c06\u5e2e\u52a9\u60a8\u4fdd\u6301\u7ade\u4e89\u529b\u5e76\u5145\u5206\u5229\u7528\u60a8\u7684 PPC 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href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u968f\u7740\u7e41\u5fd9\u5b63\u8282\u7684\u5230\u6765\uff0c\u60a8\u5e0c\u671b\u60a8\u7684PPC\u6d3b\u52a8\u80fd\u591f\u8fbe\u5230\u6700\u4f73\u72b6\u6001\u3002 \u65e0\u8bba\u60a8\u53d6\u5f97\u4e86\u51fa\u8272\u7684\u6210\u679c\u3001\u8868\u73b0\u4e0d\u4f73\u8fd8\u662f\u4ecb\u4e8e\u4e24\u8005\u4e4b\u95f4\uff0c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4936","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4936"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4936\/revisions"}],"predecessor-version":[{"id":5074,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4936\/revisions\/5074"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4936"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}