{"id":4959,"date":"2025-05-23T10:00:05","date_gmt":"2025-05-23T02:00:05","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4959"},"modified":"2025-05-23T10:05:33","modified_gmt":"2025-05-23T02:05:33","slug":"google-ads-%e6%9c%80%e4%bd%b3%e5%81%9a%e6%b3%95%ef%bc%9a%e4%bc%98%e7%82%b9%e3%80%81%e7%bc%ba%e7%82%b9%e5%92%8c%e5%b9%b3%e8%a1%a1%e5%81%9a%e6%b3%95","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4959","title":{"rendered":"Google Ads \u6700\u4f73\u505a\u6cd5\uff1a\u4f18\u70b9\u3001\u7f3a\u70b9\u548c\u5e73\u8861\u505a\u6cd5"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><a href=\"https:\/\/searchengineland.com\/guide\/what-is-paid-search\"><span>PPC<\/span><\/a><span>\u6700\u4f73\u5b9e\u8df5\u6765\u81ea\u5404\u4e2a\u5730\u65b9\u3002\u5176\u4e2d\u4e00\u4e9b\u6765\u6e90\u662f\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>Google Ads \u4ee3\u8868\u3002<\/span><\/li>\n<li><span>\u5e2e\u52a9\u4e2d\u5fc3\u3002<\/span><\/li>\n<li><span>\u5b98\u65b9\u8ba4\u8bc1\u3002<\/span><\/li>\n<li><span>\u81ea\u52a8\u5e94\u7528\u548c\u624b\u52a8\u5efa\u8bae\u3002<\/span><\/li>\n<li><span>\u5e7f\u544a\u5f3a\u5ea6\u5efa\u8bae\u3002<\/span><\/li>\n<li><span>\u751a\u81f3\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u5b9e\u73b0\u8d44\u4ea7\u81ea\u52a8\u5316\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u4f46\u662f\uff0c\u6839\u636e\u8fd9\u4e9b\u6765\u6e90\uff0c\u60a8\u6700\u7ec8\u53ef\u80fd\u4f1a\u5f97\u5230\u622a\u7136\u4e0d\u540c\u7684\u7b54\u6848\u3002\u90a3\u4e48\uff0c\u60a8\u5982\u4f55\u77e5\u9053\u4f55\u65f6\u5e94\u7528\u6216\u6279\u8bc4\u201c\u6700\u4f73\u5b9e\u8df5\u201d\uff1f<\/span><\/p>\n<p><span>\u8bb8\u591a PPC \u4e13\u4e1a\u4eba\u58eb\u90fd\u6709\u8fc7\u8fd9\u6837\u7684\u4f53\u4f1a\uff1a\u5f53\u60a8\u5728\u6765\u7535\u663e\u793a\u4e0a\u770b\u5230\u201cGoogle\u201d\u65f6\uff0c\u60a8\u4f1a\u77ac\u95f4\u611f\u5230\u81ea\u6211\u4ef7\u503c\u611f\u5927\u589e\u3002<\/span><\/p>\n<p><span>\u4f46\u5f53\u4f60\u610f\u8bc6\u5230\u901a\u5e38\u53ea\u6709\u521d\u7ea7 Google \u4ee3\u8868\u6216\u7b2c\u4e09\u65b9\u670d\u52a1\u4eba\u5458\u9700\u8981\u52fe\u9009\u67d0\u4e9b\u6846\u6846\u624d\u80fd\u5b9e\u73b0\u5b63\u5ea6\u76ee\u6807\uff0c\u800c\u4e0d\u4e00\u5b9a\u9488\u5bf9\u4f60\u7684\u5e10\u6237\u60c5\u51b5\u8fdb\u884c\u91cf\u8eab\u5b9a\u5236\u65f6\uff0c\u73b0\u5b9e\u5c31\u5f00\u59cb\u4e86\u3002\u8fd9\u79cd\u5229\u76ca\u51b2\u7a81\u4f7f\u5f97\u4ed6\u4eec\u63a8\u8350\u7684\u4efb\u4f55\u201c\u6700\u4f73\u5b9e\u8df5\u201d\u90fd\u5b58\u5728\u98ce\u9669\u3002<\/span><\/p>\n<p><span>\u6700\u540e\uff0c\u4f60\u6302\u65ad\u7535\u8bdd\uff0c\u610f\u8bc6\u5230\u6211\u4eec\u4f5c\u4e3a\u5e7f\u544a\u5546\u7684\u804c\u8d23\u662f\u786e\u4fdd\u7528\u5c3d\u53ef\u80fd\u5c11\u7684\u9884\u7b97\u5b9e\u73b0\u6700\u9ad8\u7684\u6548\u679c\u3002\u800c Google Ads\uff08\u6216\u4efb\u4f55\u5176\u4ed6\u5e7f\u544a\u7f51\u7edc\uff09\u7684\u804c\u8d23\u662f\u8ba9\u4f60\u82b1\u66f4\u591a\u7684\u94b1\u3002<\/span><\/p>\n<p><span>\u56e0\u6b64\uff0c\u6211\u4eec\u4e0e Google Ads \u6700\u4f73\u5b9e\u8df5\u7684\u5173\u7cfb\u81ea\u7136\u9700\u8981\u4fdd\u6301\u5e73\u8861\u3002\u8ba9\u6211\u4eec\u6765\u63a2\u7d22\u6700\u5e38\u89c1\u7684\u9677\u9631\uff0c\u5e76\u4e86\u89e3 Google Ads \u4f55\u65f6\u8868\u73b0\u4f18\u5f02\u3002<\/span><\/p>\n<h2 id=\"h-leverage-automated-bidding\" class=\"wp-block-heading\"><span>\u5229\u7528\u81ea\u52a8\u51fa\u4ef7<\/span><\/h2>\n<p><span>\u53ef\u80fd\u53ea\u5269\u4e0b\u5c11\u6570\u4eba\u80fd\u591f\u6210\u529f\u8fd0\u884c\u624b\u52a8 CPC \u5e7f\u544a\u7cfb\u5217 &#8211; \u8fd9\u662f\u4ef6\u597d\u4e8b\u3002\u770b\uff0c\u6211\u77e5\u9053 PPC \u793e\u533a\u5bf9 Google<\/span><a href=\"https:\/\/searchengineland.com\/google-quietly-increases-ad-prices-targets-432155\"><span>\u63d0\u9ad8\u5e7f\u544a\u4ef7\u683c\u611f\u5230\u6124\u6012\uff0c<\/span><\/a><span>\u6709\u4e9b\u4eba\u751a\u81f3\u8bf4\u81ea\u52a8\u7ade\u4ef7\u7b56\u7565\u53ea\u662f\u4e3a\u4e86\u8ba9\u5e7f\u544a\u5546\u82b1\u66f4\u591a\u7684\u94b1\u3002\u00a0<\/span><\/p>\n<p><span>\u4f46\u662f\uff0c\u4efb\u4f55\u66fe\u7ecf\u8fdb\u884c\u8fc7\u9002\u5f53 A\/B \u6d4b\u8bd5\u7684\u4eba\u90fd\u77e5\u9053\uff0c\u6b63\u786e\u8bbe\u7f6e\u7684\u81ea\u52a8\u7ade\u4ef7\u7b56\u7565\u5728 99% \u7684\u65f6\u95f4\u5185\u90fd\u6bd4\u624b\u52a8\u7ade\u4ef7\u8868\u73b0\u66f4\u597d\u3002<\/span><\/p>\n<p><span>\u6211\u5f88\u9ad8\u5174 Google Ads \u5728\u8fd1 10 \u5e74\u524d\u5c31\u63a8\u51fa\u4e86\u8fd9\u4e9b\u529f\u80fd\uff0c\u5e76\u6253\u9020\u51fa\u4e00\u6b3e\u51fa\u8272\u7684\u5de5\u5177\u3002\u8fd9\u662f\u4e00\u9879\u51e0\u4e4e\u6bcf\u6b21\u90fd\u53ef\u4ee5\u5e94\u7528\u7684\u6700\u4f73\u5b9e\u8df5\u3002<\/span><\/p>\n<p><span>\u4f46\u662f\u4e3a\u4ec0\u4e48\u6211\u8bf4\u201c\u51e0\u4e4e\u201d\u5462\uff1f\u5982\u679c Google Ads \u53ef\u4ee5\u660e\u786e\u6700\u4f73\u8bbe\u7f6e\uff08\u8f6c\u5316\u5bc6\u5ea6\u3001\u5ef6\u8fdf\u3001\u9891\u7387\u7b49\uff09\uff0c\u90a3\u5c31\u5b8c\u7f8e\u4e86\u3002\u76ee\u524d\uff0c\u6211\u4eec\u552f\u4e00\u62e5\u6709\u7684\u662f\uff1a<\/span><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span>\u201c<\/span><em><span>\u5f53\u60a8\u51e0\u4e4e\u6ca1\u6709\u6216\u6839\u672c\u6ca1\u6709\u53ef\u7528\u7684\u8f6c\u5316\u6570\u636e\u65f6\uff0c\u667a\u80fd\u51fa\u4ef7\u4ecd\u7136\u53ef\u4ee5\u4f7f\u7528\u51fa\u4ef7\u7b56\u7565\u4e4b\u5916\u7684\u67e5\u8be2\u7ea7\u6570\u636e\u6765\u6784\u5efa\u66f4\u51c6\u786e\u7684\u521d\u59cb\u8f6c\u5316\u7387\u6a21\u578b\u3002<\/span><\/em><span>\u00a0\u201d<\/span><\/p>\n<p><cite><span>\u2013 \u201c<\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/10970825\" target=\"_blank\" rel=\"noopener\"><span>\u6211\u4eec\u7684\u51fa\u4ef7\u7b97\u6cd5\u5982\u4f55\u5b66\u4e60<\/span><\/a><span>\u201d\uff0cGoogle Ads \u5e2e\u52a9<\/span><\/cite><\/p><\/blockquote>\n<p><span>\u56e0\u6b64\uff0c\u5982\u679c\u60a8\u89c9\u5f97\u81ea\u52a8\u51fa\u4ef7\u7b56\u7565\u7684\u6548\u679c\u4e0d\u5982\u60a8\u6240\u613f\uff0c\u8bf7\u67e5\u770b\u4e0a\u8ff0\u53c2\u6570\uff0c\u4f46\u9664\u6b64\u4e4b\u5916\uff0c\u60a8\u5f88\u53ef\u80fd\u5e94\u8be5\u653e\u5f03\u624b\u52a8\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u3002<\/span><\/p>\n<h2 id=\"h-grow-with-broad-match-keywords\" class=\"wp-block-heading\"><span>\u5229\u7528\u5e7f\u6cdb\u5339\u914d\u5173\u952e\u8bcd\u5b9e\u73b0\u589e\u957f<\/span><\/h2>\n<p><span>\u5c31\u50cf\u81ea\u52a8\u7ade\u4ef7\u4e00\u6837\uff0c\u81ea\u52a8\u5b9a\u4f4d\uff08\u5982\u4eca\u7684\u5e7f\u6cdb\u5339\u914d\u57fa\u672c\u4e0a\u5c31\u662f\u8fd9\u6837\uff09\u4e5f\u53d8\u5f97\u8d8a\u6765\u8d8a\u597d\u3002\u56e0\u6b64\uff0c\u6211\u8ba4\u4e3a Google Ads \u5927\u529b\u63a8\u5e7f\u8fd9\u4e9b\u5e7f\u6cdb\u5339\u914d\u7c7b\u578b\u662f\u6b63\u786e\u7684\u3002\u00a0<\/span><\/p>\n<p><span>\u5927\u91cf<\/span><a href=\"https:\/\/searchengineland.com\/google-ads-broad-match-data-ppc-marketers-429885\"><span>\u7814\u7a76<\/span><\/a><span>\u8868\u660e\uff0c\u5e7f\u6cdb\u5339\u914d\u5173\u952e\u8bcd\u7684\u8868\u73b0\u4f18\u4e8e\u77ed\u8bed\u5339\u914d\u5173\u952e\u8bcd\u3002\u5b83\u65e0\u7591\u6709\u52a9\u4e8e\u52a0\u5feb PPC \u5458\u5de5\u57f9\u8bad\uff0c\u5e76\u901a\u8fc7\u66f4\u7cbe\u7b80\u7684\u5e7f\u544a\u7cfb\u5217\u7ed3\u6784\u7b80\u5316\u5e7f\u544a\u7cfb\u5217\u7ef4\u62a4\u3002\u90a3\u4e48\uff0c\u8fd8\u6709\u4ec0\u4e48\u4e0d\u559c\u6b22\u7684\u5462\uff1f<\/span><\/p>\n<p><span>\u4e0d\u8fc7\uff0c\u4e0e\u81ea\u52a8\u51fa\u4ef7\u7c7b\u4f3c\uff0c\u6211\u4ecd\u7136\u8b66\u544a\u4e0d\u8981\u76f2\u76ee\u4f7f\u7528\u8fd9\u79cd\u5339\u914d\u7c7b\u578b\u3002\u4f8b\u5982\uff0c\u6211\u5f3a\u70c8\u5efa\u8bae\u4e0d\u8981\u542f\u7528\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/10195720\" target=\"_blank\" rel=\"noopener\"><span>\u81ea\u52a8\u5e94\u7528\u201c\u901a\u8fc7\u5e7f\u6cdb\u5339\u914d\u62d3\u5c55\u667a\u80fd\u51fa\u4ef7\u5e7f\u544a\u7cfb\u5217\u201d<\/span><\/a><span>\u5efa\u8bae\u3002<\/span><\/li>\n<li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/13389795\" target=\"_blank\" rel=\"noopener\"><span>\u5e7f\u6cdb\u5339\u914d\u5173\u952e\u8bcd\u5e7f\u544a\u7cfb\u5217<\/span><\/a><span>\u8bbe\u7f6e\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u8fd9\u662f\u4e3a\u4ec0\u4e48\u5462\uff1f\u56e0\u4e3a\u5c31\u50cf\u81ea\u52a8\u51fa\u4ef7\u4e00\u6837\uff0cGoogle Ads \u5c1a\u672a\u5206\u4eab\u6709\u5173\u6700\u4f73\u8bbe\u7f6e\u7684\u8be6\u7ec6\u4fe1\u606f\u3002<\/span><\/p>\n<p><span>\u6839\u636e\u7ecf\u9a8c\uff0c\u5728\u4fe1\u4efb Google \u7684 AI \u4e4b\u524d\uff0c\u60a8\u9700\u8981\u5148\u5229\u7528\u4e00\u4e9b\u521d\u59cb\u7684\u4e0b\u6e38\u6e20\u9053\u6570\u636e\uff08\u8d2d\u4e70\u91cf\uff09\u6765\u63a8\u52a8\u60a8\u7684\u51fa\u4ef7\u7b56\u7565\u3002\u5426\u5219\uff0c\u5c31\u50cf\u4efb\u4f55 AI \u4e00\u6837\uff0c\u5b83\u4f1a\u4ea7\u751f\u80a4\u6d45\u7684\u7ed3\u679c\uff0c\u56e0\u4e3a\u5b83\u770b\u4e0d\u5230\u6e20\u9053\u9876\u90e8\u7684 KPI\uff08\u9875\u9762\u6d4f\u89c8\u91cf\u7b49\uff09\u3002<\/span><\/p>\n<p><span>\u53e6\u4e00\u4e2a\u53cd\u590d\u51fa\u73b0\u7684\u4e3b\u9898\u662f\u9010\u6b65\u5220\u9664\u4fe1\u606f\u3002\u50cf\u5f80\u5e38\u4e00\u6837\uff0c\u8fd9\u4e9b\u5929\uff0c<\/span><a href=\"https:\/\/searchengineland.com\/google-ads-to-limit-search-terms-reporting-citing-privacy-340137\"><span>\u8c37\u6b4c\u4ee5\u9690\u79c1\u4e3a\u7531\u9650\u5236\u641c\u7d22\u8bcd\u62a5\u544a<\/span><\/a><span>\u3002<\/span><\/p>\n<p><span>\u867d\u7136\u5e7f\u6cdb\u5339\u914d\u5173\u952e\u8bcd\u7684\u6548\u679c\u786e\u5b9e\u6709\u6240\u6539\u5584\uff0c\u4f46\u53ef\u89c1\u5ea6\u5374\u6ca1\u6709\u63d0\u9ad8\u3002\u8fd9\u5f88\u9057\u61be\uff0c\u56e0\u4e3a\u641c\u7d22\u8bcd\u62a5\u544a\u6709\u52a9\u4e8e\u66f4\u597d\u5730\u4e3a\u6574\u4f53\u8425\u9500\u51b3\u7b56\u63d0\u4f9b\u4fe1\u606f\u3002<\/span><\/p>\n<p><span>\u4f7f\u7528\u5e7f\u6cdb\u5339\u914d\u5173\u952e\u8bcd\u8fdb\u884c\u589e\u957f\u662f\u4e00\u79cd\u6709\u8da3\u7684\u6700\u4f73\u505a\u6cd5\u3002\u4f46\u4f60\u5e94\u8be5\u610f\u8bc6\u5230\u5b83\u7684\u5c40\u9650\u6027\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-upgrade-to-data-driven-attribution\" class=\"wp-block-heading\"><span>\u5347\u7ea7\u5230\u4ee5\u6570\u636e\u4e3a\u4f9d\u636e\u7684\u5f52\u56e0<\/span><\/h2>\n<p><span>\u60a8\u5f00\u59cb\u6ce8\u610f\u5230\u4e00\u4e2a\u4e3b\u9898\u4e86\u5427\uff1f\u6570\u636e\u9a71\u52a8\u5f52\u56e0 (DDA) \u662f Google \u7684\u53e6\u4e00\u9879 AI \u9a71\u52a8\u521b\u65b0\u3002\u5c31\u50cf\u4e4b\u524d\u7684\u6700\u4f73\u5b9e\u8df5\u4e00\u6837\uff0c\u5b83\u786e\u5b9e\u6709\u4ef7\u503c\u3002\u4f46\u4e5f\u6709\u5c40\u9650\u6027\u3002<\/span><\/p>\n<p><span>\u6216\u8bb8\u6700\u91cd\u8981\u7684\u662f\uff0cDDA \u5411\u8425\u9500\u4eba\u5458\u5c55\u793a\u4e86\u8de8\u6e20\u9053\u65c5\u7a0b\u786e\u5b9e\u5b58\u5728\u3002\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0c\u5c06\u8f6c\u5316\u5206\u5e03\u5230\u591a\u4e2a\u53d7\u4f17\u7fa4\u4f53\u53ef\u4ee5\u63d0\u9ad8\u6574\u4f53\u7ee9\u6548\uff0c\u56e0\u4e3a\u5b83\u66f4\u52a0\u7ec6\u5316\u4e14\u89d2\u5ea6\u66f4\u5c11\u3002<\/span><\/p>\n<p><span>\u7136\u800c\uff0c\u6211\u8ba4\u4e3a\u8c37\u6b4c\u5728\u8fd9\u65b9\u9762\u4e25\u91cd\u7f3a\u4e4f\u900f\u660e\u5ea6\uff08\u6211\u7684\u610f\u601d\u662f\uff0c\u751a\u81f3\u6bd4\u81ea\u52a8\u7ade\u4ef7\u548c\u5e7f\u6cdb\u5339\u914d\u7c7b\u578b\u66f4\u52a0\u7f3a\u4e4f\u900f\u660e\u5ea6\uff09\u3002<\/span><\/p>\n<p><span>\u786e\u5b9e\uff0c\u60a8\u65e0\u6cd5\u67e5\u770b\u6bcf\u4e2a\u7528\u6237\u7fa4\u7ec4\u7684\u8f6c\u5316\u8def\u5f84\u3002\u4ee5\u524d\u60a8\u53ef\u4ee5\u5c06 DDA \u4e0e\u5176\u4ed6\u5f52\u56e0\u6a21\u578b\u8fdb\u884c\u6bd4\u8f83\uff0c\u4f46\u73b0\u5728\u8fd9\u9879\u529f\u80fd\u5df2\u7ecf\u4e0d\u590d\u5b58\u5728\u3002<\/span><\/p>\n<p><span>\u6211\u4eec\u5269\u4e0b\u7684\u552f\u4e00\u5176\u4ed6\u9009\u62e9\u662f\u6700\u540e\u70b9\u51fb\u5f52\u56e0\uff0c\u8be5\u9009\u62e9\u975e\u5e38\u7b80\u5355\uff08\u53d6\u51b3\u4e8e\u60a8\u7684\u8d2d\u4e70\u5386\u7a0b\uff09\u3002<\/span><\/p>\n<p><span>\u5f52\u6839\u7ed3\u5e95\uff0c\u8fd9\u662f\u4e00\u9879\u5f88\u68d2\u7684\u529f\u80fd\uff0c\u4f46\u5b83\u4e5f\u66b4\u9732\u4e86 Google \u7684\u65e9\u671f\u9634\u6697\u9762\uff1a\u5b83\u4e0d\u5173\u5fc3\u4f60\u7684\u80cc\u666f\uff0c\u800c\u4e14\u5bf9\u4f60\u8fd9\u4e2a\u5e7f\u544a\u5ba2\u6237\u4e0d\u4ee5\u4e3a\u7136\u3002\u522b\u8bef\u4f1a\u6211\u7684\u610f\u601d\uff0c\u6211\u559c\u6b22\u5c3d\u53ef\u80fd\u5730\u5904\u7406\u548c\u81ea\u52a8\u5316\u4e8b\u60c5\u3002\u800c AI \u662f\u4e00\u4e2a\u5f88\u68d2\u7684\u5de5\u5177\u3002<\/span><\/p>\n<p><span>\u7136\u800c\uff0c\u8ba4\u4e3a\u4e00\u5207\u90fd\u662f\u53ef\u8861\u91cf\u7684\u662f\u4e00\u79cd\u7f6a\u8fc7\uff0c\u5373\u4f7f\u5728\u6570\u636e\u8425\u9500\u4e2d\u4e5f\u662f\u5982\u6b64\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u7684\u8d2d\u4e70\u5386\u7a0b\u56e0\u67d0\u79cd\u539f\u56e0\u672a\u80fd\u6b63\u786e\u53cd\u6620\u5728 Google Ads \u7b97\u6cd5\u53ef\u7528\u7684\u6570\u636e\u4e2d\uff0c\u8be5\u600e\u4e48\u529e\uff1fDDA \u5c06\u6839\u636e\u4ec0\u4e48\u6765\u786e\u5b9a\u5176\u8f6c\u5316\u5206\u5e03\uff1f\u60a8\u7684\u731c\u6d4b\u4e0e\u6211\u7684\u4e00\u6837\u597d\u3002<\/span><\/p>\n<p><span>\u56e0\u6b64\uff0c\u867d\u7136\u6211\u76f8\u4fe1\u5927\u591a\u6570\u5e7f\u544a\u5546\u90fd\u5e94\u8be5\u9075\u5faa\u8fd9\u79cd\u6700\u4f73\u505a\u6cd5\uff0c\u4f46\u6211\u76f8\u4fe1\u6211\u4eec\u90fd\u5e94\u8be5\u975e\u5e38\u6e05\u695a\u5b83\u7684\u5c40\u9650\u6027\u2014\u2014\u5e76\u5c06<\/span><a href=\"https:\/\/searchengineland.com\/googles-attribution-model-shake-up-3-solutions-for-advertisers-429937\"><span>DDA \u7ed3\u679c\u4e0e\u5176\u4ed6\u5f52\u56e0\u6216\u589e\u91cf\u7ed3\u679c\u8fdb\u884c\u4ea4\u53c9\u5f15\u7528<\/span><\/a><span>\u3002<\/span><\/p>\n<h2 id=\"h-adopt-performance-max-campaigns\" class=\"wp-block-heading\"><span>\u91c7\u7528\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217<\/span><\/h2>\n<p><span>\u8fd9\u4e00\u6700\u4f73\u505a\u6cd5\u4e0e\u5e7f\u6cdb\u5339\u914d\u5173\u952e\u8bcd\u3001DDA \u548c\u81ea\u52a8\u51fa\u4ef7\u4e00\u81f4\u3002\u4f46\u5b83\u66f4\u8fdb\u4e00\u6b65\uff1a\u501f\u52a9 Google \u7684 AI\uff0c\u5b83\u627f\u8bfa\u4e3a\u60a8\u786e\u5b9a\u5b8c\u7f8e\u7684\u5a92\u4f53\u7ec4\u5408\u3002\u4ee4\u4eba\u9707\u60ca\u7684\u662f\uff0c\u5b83\u5b8c\u5168\u53ef\u4ee5\u505a\u5230\u3002<\/span><\/p>\n<p><span>\u90a3\u4e48\uff0c\u4e3a\u4ec0\u4e48\u6211\u8981\u7528\u6a59\u8272\u4ea4\u901a\u4fe1\u53f7\u706f\u6765\u8bc4\u4ef7\u6700\u4f73\u5b9e\u8df5\u5462\uff1f<\/span><\/p>\n<p><span>\u56e0\u4e3a\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5927\u591a\u6570\u5e7f\u544a\u5546\u8fd8\u6ca1\u6709\u51c6\u5907\u597d\u63a5\u53d7\u8fd9\u6837\u7684\u5de5\u5177\u3002<\/span><\/li>\n<li><span>\u8ddf\u8e2a\u901a\u5e38\u4ec5\u9650\u4e8e\u7535\u5b50\u5546\u52a1\u5ba2\u6237\u7684\u6536\u5165\u548c\u6f5c\u5728\u5ba2\u6237\u7684 MQL\uff0c\u6ca1\u6709<\/span><a href=\"https:\/\/searchengineland.com\/increase-ltv-ppc-432257\"><span>LTV<\/span><\/a><span>\u6216\u5229\u6da6\u7684\u611f\u89c9\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u5e7f\u544a\u5546\u5de5\u5177\u5305\u4e2d\u7684\u53e6\u4e00\u4e2a\u6f0f\u6d1e\u901a\u5e38\u53ef\u4ee5\u5728\u6570\u636e\u7ba1\u9053\u4e2d\u53d1\u73b0\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u8f6c\u5316\u91cf\u592a\u5f31\u3002<\/span><\/li>\n<li><span>\u65b0\u9c9c\u5ea6\u5bf9\u4e8e\u4ea4\u901a\u7ba1\u7406\u5458\u6765\u8bf4\u5e76\u4e0d\u610f\u5473\u7740\u4ec0\u4e48\u3002<\/span><\/li>\n<li><span>\u9891\u7387\u662f\u4e00\u79cd\u53ef\u6709\u53ef\u65e0\u7684\u4e1c\u897f\uff0c\u800c\u4e0d\u662f\u5fc5\u987b\u6709\u7684\u4e1c\u897f\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u6700\u7ec8\uff0cGoogle Ads \u7684<\/span><a href=\"https:\/\/searchengineland.com\/google-performance-max-431821\"><span>Performance Max<\/span><\/a><span>\u7b97\u6cd5\u5c06\u5927\u81f4\u63d0\u4f9b\u5c55\u793a\u6b21\u6570\u3002<\/span><\/p>\n<p><span>\u8bf7\u8bb0\u4f4f\uff1a\u5b83\u4eec\u7684\u8f93\u51fa\u53ea\u80fd\u4e0e\u4f60\u8f93\u5165\u7684\u4e00\u6837\u597d\u3002\u4f60\u8ba4\u4e3a\u4f60\u7684\u8bbe\u7f6e\u8db3\u591f\u5f3a\u5927\u6765\u517b\u6d3b\u8fd9\u6837\u7684\u91ce\u517d\u5417\uff1f<\/span><\/p>\n<p><span>\u56e0\u6b64\uff0c\u5f53\u60a8\u6700\u559c\u6b22\u7684 Google Ads \u4ee3\u8868\u544a\u8bc9\u60a8\u5c06\u6240\u6709\u5185\u5bb9\u5207\u6362\u5230 Performance Max \u65f6\uff0c\u8bf7\u518d\u60f3\u4e00\u60f3\u3002\u60a8\u662f\u5426\u52fe\u9009\u4e86\u4ee5\u4e0b\u6240\u6709\u6846\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6211\u81f3\u5c11\u5e94\u8be5\u5411 Google Ads \u63d0\u4f9b\u6536\u5165\u6570\u636e\u5417\uff1f<\/span><\/li>\n<li><span>\u6211\u7684\u8d2d\u4e70\u65c5\u7a0b\u662f\u5426\u8db3\u591f\u77ed\uff1f<\/span><\/li>\n<li><span>\u6211\u7684\u4f01\u4e1a\u5f53\u524d\u7684\u5a92\u4f53\u7ec4\u5408\u662f\u5426\u4e3b\u8981\u57fa\u4e8e\u975e\u54c1\u724c\u548c\u975e\u91cd\u5b9a\u5411\u6d41\u91cf\uff1f<\/span><\/li>\n<li><span>\u6211\u51c6\u5907\u597d\u653e\u5f03\u8bb8\u591a\u6709\u4ef7\u503c\u7684\u8425\u9500\u89c1\u89e3\u4e86\u5417\uff1f<\/span><\/li>\n<\/ul>\n<p><span>\u5f53\u7136\uff0c\u60a8\u8fd8\u4f1a\u95ee\u81ea\u5df1\u5f88\u591a\u5176\u4ed6\u95ee\u9898\uff0c\u4f46\u5bf9\u6211\u6765\u8bf4\uff0c\u8fd9\u4e9b\u662f\u4e3b\u8981\u95ee\u9898\u3002\u5982\u60a8\u6240\u89c1\uff0c\u91c7\u7528 Performance Max \u5e76\u4e0d\u662f\u4e00\u9879\u7b80\u5355\u7684\u6700\u4f73\u5b9e\u8df5\u3002<\/span><\/p>\n<h2 id=\"h-being-critical-best-practices-vs-context\" class=\"wp-block-heading\"><span>\u6279\u5224\u6027\u601d\u7ef4\uff1a\u6700\u4f73\u5b9e\u8df5\u4e0e\u80cc\u666f<\/span><\/h2>\n<p><span>\u6700\u4f73\u5b9e\u8df5\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\u90fd\u6709\u6548\uff0c\u4f46\u5e76\u975e\u603b\u662f\u5982\u6b64\u3002\u5c31\u50cf\u5e73\u5747\u6307\u6807\u4e00\u6837\uff0c\u5b83\u4eec\u53ef\u4ee5\u9690\u85cf\u75af\u72c2\u7684\u6807\u51c6\u504f\u5dee\u3002<\/span><\/p>\n<p><span>\u56e0\u6b64\uff0c\u8bf7\u6839\u636e\u60a8\u5bf9\u5e10\u6237\u7684\u4e86\u89e3\uff0c\u5bf9\u6700\u4f73\u5b9e\u8df5\u4fdd\u6301\u6279\u5224\u6027\u601d\u7ef4\u3002\u901a\u5e38\u60c5\u51b5\u4e0b\uff0cAI \u5f88\u96be\u5b8c\u5168\u638c\u63e1\u8fd9\u4e9b\u80cc\u666f\u4fe1\u606f\uff0c\u751a\u81f3\u4e0d\u53ef\u80fd\u638c\u63e1\u3002\u800c\u8fd9\u6b63\u662f\u60a8\u7684\u771f\u6b63\u4ef7\u503c\u6240\u5728\u3002<\/span><\/p>\n<p><span>\u4e3e\u51e0\u4e2a\u4f8b\u5b50\u3002\u5047\u8bbe\u4f60\u7ecf\u8425\u793c\u54c1\u5361\u4e1a\u52a1\u3002\u4f60\u53ef\u80fd\u77e5\u9053\u8fd9\u662f\u4e00\u4e2a\u5b63\u8282\u6027\u5f88\u5f3a\u7684\u5e02\u573a\uff0c\u5ba2\u6237\u65c5\u7a0b\u975e\u5e38\u5feb\u3002<\/span><\/p>\n<p><span>\u90a3\u4e9b\u8fdf\u8fdf\u4e0d\u8d2d\u4e70\u5723\u8bde\u793c\u7269\u7684\u4eba\u4f1a\u5728\u5723\u8bde\u8282\u524d\u51e0\u5929\u5728 Google \u4e0a\u641c\u7d22\u201c\u793c\u54c1\u5361\u201d\u2014\u2014\u7136\u540e\u7acb\u5373\u8d2d\u4e70\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-433825 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;\u793c\u54c1\u5361 &#8211; Google \u8d8b\u52bf&#8221; width=&#8221;1600&#8243; height=&#8221;914&#8243; data-lazy-srcset=&#8221;<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Gift-card-Google-Trends.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Gift-card-Google-Trends.png.webp<\/a> 1600w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Gift-card-Google-Trends-592&#215;338.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Gift-card-Google-Trends-592&#215;338.png.webp<\/a> 592w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Gift-card-Google-Trends-800&#215;457.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Gift-card-Google-Trends-800&#215;457.png.webp<\/a> 800w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Gift-card-Google-Trends-198&#215;113.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Gift-card-Google-Trends-198&#215;113.png.webp<\/a> 198w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Gift-card-Google-Trends-768&#215;439.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Gift-card-Google-Trends-768&#215;439.png.webp<\/a> 768w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Gift-card-Google-Trends-1536&#215;877.png\" rel=\"box\" class=\"fancybox\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Gift-card-Google-Trends-1536&#215;877.png<\/a> 1536w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Gift-card-Google-Trends-150&#215;86.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Gift-card-Google-Trends-150&#215;86.png.webp<\/a> 150w&#8221; data-lazy-sizes=&#8221;(max-width: 1600px) 100vw, 1600px&#8221; data-lazy-src=&#8221;<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Gift-card-Google-Trends.png.webp&#038;#8221\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Gift-card-Google-Trends.png.webp&#038;#8221<\/a>; \/&gt;<\/figure>\n<\/div>\n<p><span>\u90a3\u4e48\uff0c\u4f7f\u7528 DDA \u662f\u5426\u6709\u610f\u4e49\uff1f\u53ef\u80fd\u6ca1\u6709\u3002<\/span><\/p>\n<p><span>\u4f7f\u7528 Performance Max 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AI\u201d\u65f6\u3002<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PPC\u6700\u4f73\u5b9e\u8df5\u6765\u81ea\u5404\u4e2a\u5730\u65b9\u3002\u5176\u4e2d\u4e00\u4e9b\u6765\u6e90\u662f\uff1a Google Ads \u4ee3\u8868\u3002 \u5e2e\u52a9\u4e2d\u5fc3\u3002 \u5b98\u65b9\u8ba4\u8bc1\u3002 \u81ea\u52a8\u5e94\u7528\u548c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4959","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4959"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4959\/revisions"}],"predecessor-version":[{"id":5079,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/4959\/revisions\/5079"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4959"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}