{"id":4966,"date":"2025-05-27T11:56:52","date_gmt":"2025-05-27T03:56:52","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=4966"},"modified":"2025-05-27T11:56:58","modified_gmt":"2025-05-27T03:56:58","slug":"%e6%b7%b1%e5%85%a5%e4%ba%86%e8%a7%a3-eeat-%e7%9f%a5%e8%af%86%e5%9b%be%e8%b0%b1-2023-%e6%9b%b4%e6%96%b0","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=4966","title":{"rendered":"\u6df1\u5165\u4e86\u89e3 EEAT \u77e5\u8bc6\u56fe\u8c31 2023 \u66f4\u65b0"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>7 \u6708\u4efd\uff0cGoogle \u53d1\u5e03\u4e86\u77e5\u8bc6\u56fe\u8c31\u7684\u91cd\u5927\u66f4\u65b0\u3002\u6211\u4eec\u5c06\u5176\u547d\u540d\u4e3a<\/span><a href=\"https:\/\/searchengineland.com\/google-2023-eeat-knowledge-graph-update-433623\"><span>EEAT \u77e5\u8bc6\u56fe\u8c31\u66f4\u65b0<\/span><\/a><span>\uff0c\u5e76\u7ed9\u5b83\u8d77\u4ee3\u53f7\u201cKiller Whale\u201d\uff0c\u56e0\u4e3a\u5b83\u5728 SERP \u4e0a\u5f15\u8d77\u4e86\u4e24\u6b21\u8f70\u52a8\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>7\u670814\u65e5\u81f318\u65e5\u4e4b\u95f4\u5b9e\u65f6\u3002<\/span><\/li>\n<li><span>\u4f5c\u4e3a\u4e5d\u6708\u4efd\u6709\u7528\u5185\u5bb9\u66f4\u65b0\u7684\u4e00\u90e8\u5206\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u77e5\u8bc6\u56fe\u8c31 (Vault) \u66f4\u65b0\u5f88\u5c11\u4e0e\u6392\u540d\u66f4\u65b0\uff08\u6838\u5fc3\u6216\u5176\u4ed6\uff09\u540c\u65f6\u53d1\u751f\u3002SERP \u6ce2\u52a8\u5f88\u5c11\u4e0e\u77e5\u8bc6\u56fe\u8c31\u6ce2\u52a8\u540c\u65f6\u53d1\u751f\u3002Kalicube Pro \u81ea 2015 \u5e74\u4ee5\u6765\u4e00\u76f4\u4f7f\u7528\u6211\u4eec\u7684\u77e5\u8bc6\u56fe\u8c31\u4f20\u611f\u5668\u6d4b\u91cf\u6ce2\u52a8\u6027\u3002\u00a0<\/span><\/p>\n<p><span>\u4e0b\u56fe\u663e\u793a 7 \u6708 14 \u65e5\u81f3 18 \u65e5\u671f\u95f4\u77e5\u8bc6\u56fe\u8c31\u6df1\u5ea6\u663e\u8457\u4e0a\u5347\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433871 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Knowledge-Graph-updates-July-14-and-July-18-.png.webp\" alt=\"\u77e5\u8bc6\u56fe\u8c31\u66f4\u65b0 - 7 \u6708 14 \u65e5\u548c 7 \u6708 18 \u65e5\" width=\"1600\" height=\"816\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Knowledge-Graph-updates-July-14-and-July-18-.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Knowledge-Graph-updates-July-14-and-July-18--600x306.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Knowledge-Graph-updates-July-14-and-July-18--800x408.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Knowledge-Graph-updates-July-14-and-July-18--200x102.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Knowledge-Graph-updates-July-14-and-July-18--768x392.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Knowledge-Graph-updates-July-14-and-July-18--1536x783.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Knowledge-Graph-updates-July-14-and-July-18--150x77.png.webp 150w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Knowledge-Graph-updates-July-14-and-July-18-.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u6b63\u5982\u60a8\u6240\u770b\u5230\u7684\uff0cGoogle \u7684 SERP \u5728\u90a3\u4e9b\u65e5\u5b50\u91cc\u4e5f\u51fa\u73b0\u4e86\u6781\u5927\u7684\u6ce2\u52a8\u2014\u2014\u8fd9\u662f\u6709\u53f2\u4ee5\u6765\u7b2c\u4e00\u6b21\u3002\u00a0<\/span><\/p>\n<p><span>\u68c0\u67e5\u63d0\u4f9b SERP \u6ce2\u52a8\u6027\u5386\u53f2\u6570\u636e\u7684\u5de5\u5177\uff0c7 \u6708 14 \u65e5\u81f3 18 \u65e5\u4e4b\u95f4\u6709\u4e00\u4e2a<\/span><strong><span>\u5de8\u5927\u7684<\/span><\/strong><span>\u5cf0\u503c\u3002Accuranker \u548c Advanced Web Ranking \u663e\u793a\u6ce2\u52a8\u6027\u660e\u663e\u9ad8\u4e8e\u540e\u7eed\u6838\u5fc3\u66f4\u65b0\u671f\u95f4\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433872 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Accuranker-and-Advanced-Web-Ranking-data.png.webp\" alt=\"Accuranker \u548c Advanced Web Ranking \u6570\u636e\" width=\"1480\" height=\"1600\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Accuranker-and-Advanced-Web-Ranking-data.png.webp 1480w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Accuranker-and-Advanced-Web-Ranking-data-313x338.png.webp 313w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Accuranker-and-Advanced-Web-Ranking-data-555x600.png.webp 555w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Accuranker-and-Advanced-Web-Ranking-data-105x113.png.webp 105w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Accuranker-and-Advanced-Web-Ranking-data-768x830.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Accuranker-and-Advanced-Web-Ranking-data-1421x1536.png 1421w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Accuranker-and-Advanced-Web-Ranking-data-150x162.png.webp 150w\" data-lazy-sizes=\"(max-width: 1480px) 100vw, 1480px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Accuranker-and-Advanced-Web-Ranking-data.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>Algoroo \u8868\u793a\uff0c2023 \u5e74 7 \u6708\u81f3 8 \u6708\u662f\u4ed6\u4eec\u81ea 2018 \u5e74\u5f00\u59cb\u8ffd\u8e2a\u4ee5\u6765\u6ce2\u52a8\u6700\u5267\u70c8\u3001\u6301\u7eed\u65f6\u95f4\u6700\u957f\u7684\u4e00\u6b21\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433873 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Algoroo-data.png.webp\" alt=\"Algoroo \u6570\u636e\" width=\"1600\" height=\"397\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Algoroo-data.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Algoroo-data-600x149.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Algoroo-data-800x199.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Algoroo-data-200x50.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Algoroo-data-768x191.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Algoroo-data-1536x381.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Algoroo-data-150x37.png.webp 150w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Algoroo-data.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u90a3\u4e48\uff0c\u5de8\u5927\u3002<\/span><\/p>\n<p><span>\u6709\u4e9b\u4eba\u62a5\u544a\u8bf4\u4ed6\u4eec\u7684\u77e5\u8bc6\u9762\u677f\u5728 7 \u6708\u4efd\u53d1\u751f\u4e86\u53d8\u5316\u3002\u4e0d\u8fc7\uff0cKalicube \u6570\u636e\u663e\u793a\uff0c7 \u6708\u4efd\u77e5\u8bc6\u9762\u677f\u7684\u53d8\u5316\u5e76\u4e0d\u666e\u904d\uff08\u6211\u4eec\u5206\u6790\u4e86\u8d85\u8fc7 100,000 \u4e2a\u5305\u542b\u77e5\u8bc6\u9762\u677f\u7684 SERP\uff09\u3002\u00a0<\/span><\/p>\n<p><span>\u505a\u51fa\u5047\u8bbe\u548c\u8fdb\u884c\u624b\u52a8\u68c0\u67e5\u65f6\u8bf7\u52a1\u5fc5\u8c28\u614e\u3002\u6211\u83b7\u5f97\u7684\u7ecf\u6d4e\u5b66\u548c\u7edf\u8ba1\u5206\u6790\u5b66\u4f4d\u544a\u8bc9\u6211\uff0c\u4ece\u7279\u5b9a\u6216\u51e0\u4e2a\u7279\u5b9a\u56e0\u7d20\u8fdb\u884c\u6982\u62ec\u662f\u4e00\u4e2a\u5de8\u5927\u7684\u9519\u8bef\u3002<\/span><\/p>\n<p><span>\u6211\u4eec\u5c06\u770b\u5230\uff0c\u77e5\u8bc6\u9762\u677f\u7684\u53d8\u5316\u53d1\u751f\u5728 9 \u6708\u6838\u5fc3\u66f4\u65b0\u671f\u95f4\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-knowledge-panels-represent-google-s-explicit-understanding-of-named-entities\" class=\"wp-block-heading\"><span>\u77e5\u8bc6\u9762\u677f\u4ee3\u8868\u4e86 Google \u5bf9\u547d\u540d\u5b9e\u4f53\u7684\u660e\u786e\u7406\u89e3<\/span><\/h2>\n<p><span>\u5982\u679cGoogle \u4e0d\u80fd\u660e\u786e\u4e86\u89e3\u4f5c\u8005\u7684\u8eab\u4efd\uff0c\u5c31\u65e0\u6cd5\u5b8c\u5168\u5c06<\/span><a href=\"https:\/\/searchengineland.com\/google-e-e-a-t-guide-seo-394191\"><span>EEAT<\/span><\/a><span>\u4fe1\u53f7\u5e94\u7528\u4e8e\u6587\u7ae0\u7684\u4f5c\u8005\u3002\u00a0<\/span><\/p>\n<p><span>\u77e5\u8bc6\u9762\u677f\u662f Google \u5bf9\u4f5c\u8005\u7684\u660e\u786e\u7406\u89e3\u7684\u89c6\u89c9\u8868\u73b0\u3002\u5982\u679c\u6ca1\u6709\u7a33\u5b9a\u3001\u4fe1\u606f\u4e30\u5bcc\u4e14\u4e0d\u91cd\u590d\u7684\u77e5\u8bc6\u9762\u677f\uff0c\u60a8\u7684\u4f5c\u54c1\u6784\u5efa\u548c\u5c55\u793a\u4f5c\u8005\u7684 EEAT \u8d44\u8d28\u5c06\u5927\u5927\u964d\u4f4e\u5176\u5229\u7528\u7387\u3002\u00a0<\/span><\/p>\n<p><span>\u540c\u6837\u7684\u65b9\u6cd5\u4e5f\u9002\u7528\u4e8e\u62e5\u6709\u5e76\u8fd0\u8425\u8be5\u7f51\u7ad9\u7684\u516c\u53f8\u3002\u00a0<\/span><\/p>\n<p><strong><span>\u65c1\u6ce8<\/span><\/strong><span>\uff1a\u8c37\u6b4c\u5728 2022 \u5e74 12 \u6708\u66f4\u6539\u4e86\u5176\u641c\u7d22\u8d28\u91cf\u8bc4\u4f30\u6307\u5357 (SQRG) \u4e2d\u7684\u4e00\u4e9b\u91cd\u8981\u672f\u8bed\uff0c\u5305\u62ec\u5c06\u201c\u7f51\u7ad9\u201d\u66f4\u6539\u4e3a\u201c\u7f51\u7ad9\u6240\u6709\u8005\u201d\u3002<\/span><\/p>\n<p><span>\u6839\u636e Google \u7684 SQRG\uff0c\u7f51\u7ad9\u6240\u6709\u8005\u662f\u8d1f\u8d23\u7f51\u7ad9\u7684\u4e2a\u4eba\u3001\u516c\u53f8\u6216\u7ec4\u7ec7\u3002\u6b64\u5b9a\u4e49\u660e\u786e\u8868\u660e\u4ed6\u4eec\u6b63\u5728\u5bfb\u627e\u8d1f\u8d23\u7f51\u7ad9\u53ca\u5176\u5185\u5bb9\u7684\u6307\u5b9a\u5b9e\u4f53\u3002<\/span><\/p>\n<h2 id=\"h-2023-core-updates-e-e-a-t-knowledge-panels-and-the-knowledge-vault-update\" class=\"wp-block-heading\"><span>2023 \u5e74\u6838\u5fc3\u66f4\u65b0\u3001EEAT\u3001\u77e5\u8bc6\u9762\u677f\u548c\u77e5\u8bc6\u5e93\u66f4\u65b0<\/span><\/h2>\n<p><span>2023 \u5e74 9 \u6708\u7684\u6709\u7528\u5185\u5bb9\u66f4\u65b0\u4ee5\u77e5\u8bc6\u9762\u677f\u7684\u5f62\u5f0f\u4ecb\u7ecd\u4e86\u5728 SERP \u4e0a\u7684\u77e5\u8bc6\u5e93\u4e2d\u6240\u505a\u7684\u66f4\u6539\u3002\u00a0<\/span><\/p>\n<p><span>\u5177\u6709\u77e5\u8bc6\u9762\u677f\u7684\u4e2a\u4eba\u54c1\u724c SERP \u7684\u767e\u5206\u6bd4\u4ece 38% \u589e\u52a0\u5230 50% \u4ee5\u4e0a\uff08\u589e\u957f\u4e86\u4e09\u5206\u4e4b\u4e00\u4ee5\u4e0a\uff09\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-433876 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;\u5177\u6709\u77e5\u8bc6\u9762\u677f\u7684\u7528\u6237\u7684\u54c1\u724c SERP \u767e\u5206\u6bd4&#8221; width=&#8221;1600&#8243; height=&#8221;748&#8243; data-lazy-srcset=&#8221;<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-brand-SERPs.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-brand-SERPs.png.webp<\/a> 1600w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-brand-SERPs-600&#215;281.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-brand-SERPs-600&#215;281.png.webp<\/a> 600w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-brand-SERPs-800&#215;374.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-brand-SERPs-800&#215;374.png.webp<\/a> 800w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-brand-SERPs-200&#215;94.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-brand-SERPs-200&#215;94.png.webp<\/a> 200w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-brand-SERPs-768&#215;359.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-brand-SERPs-768&#215;359.png.webp<\/a> 768w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-brand-SERPs-1536&#215;718.png\" rel=\"box\" class=\"fancybox\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-brand-SERPs-1536&#215;718.png<\/a> 1536w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-brand-SERPs-150&#215;70.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-brand-SERPs-150&#215;70.png.webp<\/a> 150w&#8221; data-lazy-sizes=&#8221;(max-width: 1600px) 100vw, 1600px&#8221; data-lazy-src=&#8221;<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-brand-SERPs.png.webp&#038;#8221\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-brand-SERPs.png.webp&#038;#8221<\/a>; \/&gt;<\/figure>\n<\/div>\n<p><span>\u8fd9\u786e\u5b9e\u662f\u4e2a\u4eba\u66f4\u65b0\u3002\u5bf9\u4e8e\u516c\u53f8\uff08\u548c\u7ec4\u7ec7\uff09\uff0c\u8be5\u6570\u5b57\u4fdd\u6301\u7a33\u5b9a\u5728 40%\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433877 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-brand-SERPs-for-a-Corporation-with-a-Knowledge-Panel.png.webp\" alt=\"\u62e5\u6709\u77e5\u8bc6\u9762\u677f\u7684\u516c\u53f8\u7684\u54c1\u724c SERP \u767e\u5206\u6bd4\" width=\"1600\" height=\"845\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-brand-SERPs-for-a-Corporation-with-a-Knowledge-Panel.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-brand-SERPs-for-a-Corporation-with-a-Knowledge-Panel-600x317.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-brand-SERPs-for-a-Corporation-with-a-Knowledge-Panel-800x423.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-brand-SERPs-for-a-Corporation-with-a-Knowledge-Panel-200x106.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-brand-SERPs-for-a-Corporation-with-a-Knowledge-Panel-768x406.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-brand-SERPs-for-a-Corporation-with-a-Knowledge-Panel-1536x811.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-brand-SERPs-for-a-Corporation-with-a-Knowledge-Panel-150x79.png.webp 150w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-brand-SERPs-for-a-Corporation-with-a-Knowledge-Panel.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u6211\u4eec\u77e5\u9053\uff0c\u6709\u7528\u7684\u5185\u5bb9\u66f4\u65b0\u91cd\u70b9\u5728\u4e8e\u63d0\u9ad8 Google \u4ece\u6700\u53ef\u9760\u6765\u6e90\uff08\u53c8\u540d EEAT\uff09\u63d0\u4f9b\u6700\u4f73\u89e3\u51b3\u65b9\u6848\u7684\u80fd\u529b\u3002\u00a0<\/span><\/p>\n<p><span>\u8c37\u6b4c 2023 \u5e74 7 \u6708\u7684\u77e5\u8bc6\u56fe\u8c31\u66f4\u65b0\u4e3a 9 \u6708\u7684\u6709\u7528\u5185\u5bb9\u66f4\u65b0\u6dfb\u52a0\u4e86\u4e00\u5c42\u3002\u8c37\u6b4c\u8c08\u5230\u4e86\u201c\u6539\u8fdb\u7684\u5206\u7c7b\u201d\uff0c\u8fd9\u6b63\u662f Killer Whale \u66f4\u65b0\u5bf9\u77e5\u8bc6\u5e93\u4e2d\u7684 Person \u5b9e\u4f53\u6240\u505a\u7684\u3002<\/span><\/p>\n<p><span>\u987a\u4fbf\u8bf4\u4e00\u53e5\uff1a\u6211\u4eec\u73b0\u5728\u8ba8\u8bba NEEATT\uff0c\u5c06\u201c\u77e5\u540d\u5ea6\u201d\u548c\u201c\u900f\u660e\u5ea6\u201d\u6dfb\u52a0\u5230\u5176\u4e2d\u3002\u5982\u679c\u6ca1\u6709\u5c0f\u4f17\u77e5\u540d\u5ea6\uff0c\u60a8\u5c31\u65e0\u6cd5\u5728\u5e02\u573a\u4e2d\u8131\u9896\u800c\u51fa\u3002\u5982\u679c\u6ca1\u6709\u900f\u660e\u5ea6\uff0c\u4eba\u7c7b\u548c\u673a\u5668\u4eba\u90fd\u65e0\u6cd5\u7406\u89e3\u60a8\u662f\u8c01\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u4ed6\u4eec\u5e94\u8be5\u4fe1\u4efb\u60a8\u3002\u00a0<\/span><\/p>\n<p><span>\u91cd\u8981\u7684\u662f\uff0c\u77e5\u540d\u5ea6\u5e76\u4e0d\u610f\u5473\u7740\u7ef4\u57fa\u767e\u79d1\u6240\u8bf4\u7684\u90a3\u6837\u3002\u77e5\u540d\u5ea6\u662f\u6307\u5728\u7279\u5b9a\u9886\u57df\u5bf9\u7279\u5b9a\u53d7\u4f17\u6709\u8db3\u591f\u7684\u5f71\u54cd\u529b\uff0c\u4ece\u800c\u503c\u5f97\u8ba4\u53ef\u3002\u7cbe\u51c6\u7684<\/span><a href=\"https:\/\/searchengineland.com\/digital-pr-backlinks-business-growth-428727\"><span>\u6570\u5b57\u516c\u5173<\/span><\/a><span>\u548c\u5c06\u5185\u5bb9\u653e\u5728\u60a8\u6240\u5728\u9886\u57df\u5177\u6709\u6743\u5a01\u6027\u7684\u76f8\u5173\u5e73\u53f0\u4e0a\u662f\u5b9e\u73b0\u5c0f\u4f17\u77e5\u540d\u5ea6\u7684\u4e24\u79cd\u65b9\u6cd5\u3002\u00a0<\/span><\/p>\n<p><span>\u900f\u660e\u5ea6\u53ea\u662f\u610f\u5473\u7740\u5f00\u653e\u548c\u8bda\u5b9e\u3002\u4f8b\u5982\uff0c\u62e5\u6709\u6613\u4e8e\u67e5\u627e\u4e14\u6e05\u6670\u7684\u9000\u8d27\u653f\u7b56\u3001\u9690\u79c1\u653f\u7b56\u3001cookie \u653f\u7b56\u3001<\/span><a href=\"https:\/\/searchengineland.com\/effective-about-us-page-examples-390207\"><span>\u5173\u4e8e\u6211\u4eec\u9875\u9762\u7b49<\/span><\/a><span>\u3002<\/span><\/p>\n<h2 id=\"h-reliance-on-wikipedia-in-knowledge-panels-dropped-significantly\" class=\"wp-block-heading\"><span>\u77e5\u8bc6\u9762\u677f\u5bf9\u7ef4\u57fa\u767e\u79d1\u7684\u4f9d\u8d56\u663e\u8457\u4e0b\u964d<\/span><\/h2>\n<p><span>\u4e2a\u4eba\u54c1\u724c SERP \u4e0a\u7684\u77e5\u8bc6\u9762\u677f\u4f7f\u7528\u7ef4\u57fa\u767e\u79d1\u63cf\u8ff0\u7684\u767e\u5206\u6bd4\u4ece 2023 \u5e74 6 \u6708\u7684 77.7% \u4e0b\u964d\u5230 9 \u6708\u7684 50.4%\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-433878 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Knowledge-panels-on-personal-brand-SERPs-using-descriptions-from-Wikipedia.png.webp\" alt=\"\u4e2a\u4eba\u54c1\u724c SERP \u4e0a\u7684\u77e5\u8bc6\u9762\u677f\u4f7f\u7528\u6765\u81ea\u7ef4\u57fa\u767e\u79d1\u7684\u63cf\u8ff0\" width=\"1600\" height=\"917\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Knowledge-panels-on-personal-brand-SERPs-using-descriptions-from-Wikipedia.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Knowledge-panels-on-personal-brand-SERPs-using-descriptions-from-Wikipedia-590x338.png.webp 590w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Knowledge-panels-on-personal-brand-SERPs-using-descriptions-from-Wikipedia-800x459.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Knowledge-panels-on-personal-brand-SERPs-using-descriptions-from-Wikipedia-197x113.png.webp 197w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Knowledge-panels-on-personal-brand-SERPs-using-descriptions-from-Wikipedia-768x440.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Knowledge-panels-on-personal-brand-SERPs-using-descriptions-from-Wikipedia-1536x880.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Knowledge-panels-on-personal-brand-SERPs-using-descriptions-from-Wikipedia-150x86.png.webp 150w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Knowledge-panels-on-personal-brand-SERPs-using-descriptions-from-Wikipedia.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u5bf9\u4e8e\u4f01\u4e1a\u6765\u8bf4\uff0c\u8be5\u6bd4\u4f8b\u4fdd\u6301\u7a33\u5b9a\uff1a\u5206\u522b\u4e3a69.8\uff05\u548c66.8\uff05\u3002<\/span><\/p>\n<p><span>\u6b64\u5916\uff0c\u8c37\u6b4c\u6b63\u5728\u6269\u5927\u5176\u89c6\u91ce\uff1a\u5728\u77e5\u8bc6\u9762\u677f\u6216\u53ef\u4fe1\u6765\u6e90\u4e2d\u63d0\u4f9b\u63cf\u8ff0\u7684\u552f\u4e00\u57df\u540d\u6570\u91cf\u589e\u52a0\u4e86\u4e00\u500d\u591a\u3002<\/span><\/p>\n<p><span>\u91cd\u8981\u7684\u662f\uff0c\u6bcf\u4e2a\u975e\u7ef4\u57fa\u767e\u79d1\u5e73\u53f0\u7684\u76f8\u5bf9\u91cd\u8981\u6027\u53d1\u751f\u4e86\u663e\u8457\u53d8\u5316\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-433879 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;\u6765\u81ea\u6bcf\u4e2a\u6765\u6e90\u7684\u77e5\u8bc6\u9762\u677f\u63cf\u8ff0\u7684\u767e\u5206\u6bd4\uff08\u9664\u7ef4\u57fa\u767e\u79d1\u5916\uff09&#8221; width=&#8221;1600&#8243; height=&#8221;917&#8243; data-lazy-srcset=&#8221;<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-knowledge-panel-descriptions-from-each-source-exc-Wikipedia.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-knowledge-panel-descriptions-from-each-source-exc-Wikipedia.png.webp<\/a> 1600w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-knowledge-panel-descriptions-from-each-source-exc-Wikipedia-590&#215;338.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-knowledge-panel-descriptions-from-each-source-exc-Wikipedia-590&#215;338.png.webp<\/a> 590w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-knowledge-panel-descriptions-from-each-source-exc-Wikipedia-800&#215;459.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-knowledge-panel-descriptions-from-each-source-exc-Wikipedia-800&#215;459.png.webp<\/a> 800w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-knowledge-panel-descriptions-from-each-source-exc-Wikipedia-197&#215;113.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-knowledge-panel-descriptions-from-each-source-exc-Wikipedia-197&#215;113.png.webp<\/a> 197w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-knowledge-panel-descriptions-from-each-source-exc-Wikipedia-768&#215;440.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-knowledge-panel-descriptions-from-each-source-exc-Wikipedia-768&#215;440.png.webp<\/a> 768w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-knowledge-panel-descriptions-from-each-source-exc-Wikipedia-1536&#215;880.png\" rel=\"box\" class=\"fancybox\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-knowledge-panel-descriptions-from-each-source-exc-Wikipedia-1536&#215;880.png<\/a> 1536w,<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-knowledge-panel-descriptions-from-each-source-exc-Wikipedia-150&#215;86.png.webp\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-knowledge-panel-descriptions-from-each-source-exc-Wikipedia-150&#215;86.png.webp<\/a> 150w&#8221; data-lazy-sizes=&#8221;(max-width: 1600px) 100vw, 1600px&#8221; data-lazy-src=&#8221;<a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-knowledge-panel-descriptions-from-each-source-exc-Wikipedia.png.webp&#038;#8221\" rel=\"nofollow\">https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Percentage-of-knowledge-panel-descriptions-from-each-source-exc-Wikipedia.png.webp&#038;#8221<\/a>; \/&gt;<\/figure>\n<\/div>\n<p><span>Crunchbase \u53d8\u5f97\u66f4\u52a0\u91cd\u8981\uff0c\u800c Google Books \u548c IMDB \u4e0d\u518d\u5360\u4e3b\u5bfc\u5730\u4f4d\uff0c\u8fd9\u4e0e\u6211\u6240\u63cf\u8ff0\u7684 Knowledge Vault \u66f4\u65b0\u76f8\u543b\u5408\u3002\u00a0<\/span><\/p>\n<p><span>\u4f46\u662f\u5728\u60a8\u4f7f\u7528 Crunchbase \u4e4b\u524d\uff0c\u8bf7\u8bb0\u4f4f Google \u4f1a\u4f18\u5148\u8003\u8651\u77e5\u8bc6\u9762\u677f\u4e2d\u7684\u8d85\u5c0f\u4f17\u53ef\u4fe1\u6765\u6e90\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0cGoogle \u5df2\u5c06 jasonbarnard.com \u786e\u5b9a\u4e3a Boowa \u548c Kwala \u7684\u53ef\u4fe1\u6765\u6e90\u3002\u56e0\u6b64\uff0c\u60a8\u7684\u7b56\u7565\u9700\u8981\u662f\u201c\u8d85\u7ea7\u5229\u57fa\u201d\u3002\u00a0<\/span><\/p>\n<p><span>Kalicube Pro 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