\u4e3b\u9875-\u535a\u5ba2-\u56de\u5230\u5b66\u6821!\u5341\u5927\u521b\u9020\u4ed8\u8d39\u641c\u7d22\u4eba\u624d\u7684\u5927\u5b66<\/p>\n
\u56de\u5230\u5b66\u6821!\u4ed8\u8d39\u641c\u7d22\u8425\u9500<\/p>\n
\u6211\u4e0d\u77e5\u9053\u8fd9\u662f\u600e\u4e48\u53d1\u751f\u7684\uff0c\u4f46\u590f\u5929\u5c31\u8981\u7ed3\u675f\u4e86\u3002\u518d\u8fc7\u51e0\u5929\uff0c\u6211\u5c31\u8981\u628a\u6211\u7684\u592a\u9633\u955c\u548c\u9632\u6652\u971c\u6362\u6210\u7b14\u8bb0\u672c\u548c\u6211\u7684\u65e7Ti-83 Plus\uff0c\u56e0\u4e3a\u6211\u8981\u56de\u5b66\u6821\u8fce\u63a5\u79cb\u5b63\u5b66\u671f\u7684\u5230\u6765\u3002\u6211\u4eec\u77e5\u9053PPC\u5bf9\u4ece\u4e8b\u6559\u80b2\u884c\u4e1a\u7684\u8425\u9500\u4eba\u5458\u6765\u8bf4\u5f88\u96be\uff0c\u4f46\u662f\u54ea\u4e9b\u5b66\u6821\u6700\u64c5\u957f\u57f9\u517b\u4ed8\u8d39\u641c\u7d22\u4e13\u4e1a\u4eba\u5458\u5462?\u6211\u5728\u9886\u82f1\u4e0a\u6536\u96c6\u4e86\u6570\u4ee5\u4e07\u8ba1\u7684\u7f8e\u56fd\u7528\u6237\u7684\u6570\u636e\uff0c\u8fd9\u4e9b\u7528\u6237\u76ee\u524d\u7684\u5de5\u4f5c\u5934\u8854\u5305\u62ec\u201cPPC\u201d\u3001\u201c\u4ed8\u8d39\u641c\u7d22\u201d\u3001\u201c\u6309\u70b9\u51fb\u4ed8\u8d39\u201d\u3001\u201c\u641c\u7d22\u5f15\u64ce\u8425\u9500\u201d\u3001\u201cSEM\u201d\u3001\u201cAdWords\u201d\u4ee5\u53ca\u76f8\u5173\u672f\u8bed\uff0c\u6211\u6bd4\u8f83\u4e86\u4ed6\u4eec\u7684\u6bd5\u4e1a\u5b66\u6821\uff0c\u5217\u51fa\u4e86\u57f9\u517b\u4ed8\u8d39\u641c\u7d22\u4e13\u4e1a\u4eba\u624d\u7684\u524d10\u6240\u5927\u5b66\u3002<\/p>\n
\u4ed6\u4eec\u5728\u8fd9\u91cc\uff0c\u5012\u6570\u7b2c\u4e00\u3002\u4f60\u7684\u5b66\u6821\u4e0a\u699c\u4e86\u5417?<\/p>\n
10\u3002\u8fd9\u6240\u76c8\u5229\u6027\u79c1\u7acb\u5927\u5b66\u662f\u7f8e\u56fd\u6ce8\u518c\u4eba\u6570\u6700\u591a\u7684\u5b66\u6821\uff0c\u6240\u4ee5\u4ed6\u4eec\u7684\u4e00\u4e9b\u6821\u53cb\u627e\u5230\u4e86\u8fdb\u5165PPC\u7684\u9014\u5f84\u4e5f\u5c31\u4e0d\u8db3\u4e3a\u5947\u4e86\u3002\u4f46\u8bb8\u591a\u4eba\u53ef\u80fd\u4e0d\u77e5\u9053\u7684\u662f\uff0c\u8fd9\u6240\u5b66\u6821\u5bf9\u8c37\u6b4cAdWords\u6709\u7279\u522b\u7684\u6295\u5165\uff0c\u7279\u522b\u662f\u4ed6\u4eec\u7684\u8425\u9500\u56e2\u961f\u3002\u51e4\u51f0\u57ce\u5927\u5b66(University of Phoenix)\u5728\u8c37\u6b4cAdWords\u4e0a\u6295\u5165\u7684\u8425\u9500\u8d44\u91d1\u6bd4\u5176\u4ed6\u4efb\u4f55\u5927\u5b66\u90fd\u591a\uff0c2011\u5e74\u4f30\u8ba1\u6bcf\u5e74\u4e3a4690\u4e07\u7f8e\u5143\u3002<\/p>\n
9\u3002\u5723\u5730\u4e9a\u54e5\u5dde\u7acb\u5927\u5b66<\/p>\n
\u662f\u5357\u52a0\u5dde\u4f17\u591a\u4e0a\u699c\u5b66\u6821\u4e2d\u7684\u7b2c\u4e00\u6240\uff0c\u5723\u5730\u4e9a\u54e5\u5dde\u7acb\u5927\u5b66\u5b9a\u671f\u57f9\u517b\u5927\u91cf\u7684\u6709\u507f\u641c\u7d22\u4e13\u4e1a\u4eba\u624d\u3002\u9664\u4e86\u6709\u4e00\u4e2a\u4f18\u79c0\u7684\u5e02\u573a\u8425\u9500\u4e13\u4e1a\uff0c\u5b83\u662f\u4e3a\u6570\u4e0d\u591a\u7684\u4e13\u95e8\u63d0\u4f9b\u5728\u7ebf\u8425\u9500\u8bfe\u7a0b\u7684\u5927\u578b\u5b66\u6821\u4e4b\u4e00\uff0c\u4ee5SEO\u548cSEM\u5b9e\u8df5\u4e3a\u7279\u8272\u3002<\/p>\n
8\u3002\u7ebd\u7ea6\u5927\u5b66\u662f\u4e3a\u6570\u4e0d\u591a\u7684\u4e0a\u699c\u7684\u4e1c\u6d77\u5cb8\u5927\u5b66\u4e4b\u4e00\uff0c\u7531\u4e8e\u5176\u5e9e\u5927\u7684\u5b66\u751f\u7fa4\u4f53\u548c\u5927\u91cf\u7684\u5f39\u6027\u5b66\u4e60\u65f6\u95f4\u548c\u5728\u7ebf\u8bfe\u7a0b\uff0c\u7ebd\u7ea6\u5927\u5b66\u5728\u4ed8\u8d39\u641c\u7d22\u9886\u57df\u62e5\u6709\u5927\u91cf\u7684\u6bd5\u4e1a\u751f\u3002\u7ebd\u7ea6\u5927\u5b66\u5728\u5927\u82f9\u679c\u7684\u5730\u7406\u4f4d\u7f6e\u4e5f\u5177\u6709\u6218\u7565\u4f18\u52bf\uff0c\u6bd7\u90bb\u5927\u578b\u8425\u9500\u673a\u6784\u3001\u6280\u672f\u4e2d\u5fc3\u548c\u4e00\u4e2a\u8857\u533a\u8303\u56f4\u7684\u8c37\u6b4c\u6821\u56ed\uff0c\u8fd9\u4e9b\u90fd\u9700\u8981\u6309\u70b9\u51fb\u4ed8\u8d39\u7684\u8425\u9500\u4eba\u624d\u3002<\/p>\n
7\u3002\u5bc6\u6b47\u6839\u5927\u5b66\u6700\u8fd1\u88ab\u8bc4\u4e3a\u7f8e\u56fd\u6700\u5177\u4ef7\u503c\u76845\u6240\u5927\u5b66\u4e4b\u4e00\uff0c\u5bf9\u8bb8\u591a\u672a\u6765\u7684\u4ed8\u8d39\u641c\u7d22\u4e13\u4e1a\u4eba\u58eb\u6765\u8bf4\u662f\u4e00\u4e2a\u975e\u5e38\u6709\u5438\u5f15\u529b\u7684\u9009\u62e9\u3002wolverine\u62e5\u6709\u8d85\u8fc743000\u540d\u5b66\u751f\uff0c\u8fd9\u4e5f\u5c31\u96be\u602aPPC\u4f1a\u6709\u8fd9\u4e48\u591a\u72fc\u4eba\u4e86\u3002<\/p>\n
6\u3002\u5bbe\u5915\u6cd5\u5c3c\u4e9a\u5dde\u7acb\u5927\u5b66\u5728\u699c\u5355\u4e0a\u9ad8\u5c45\u4e1c\u6d77\u5cb8\u5927\u5b66\u4e4b\u9996\uff0c\u4f46\u5b83\u7684\u6821\u53cb\u8d8a\u6765\u8d8a\u591a\u5730\u6765\u81ea\u4e16\u754c\u5404\u5730\u3002\u300a\u7f8e\u56fd\u65b0\u95fb\u4e0e\u4e16\u754c\u62a5\u9053\u300b\u6700\u8fd1\u5c06PSU\u8bc4\u4e3a\u201c\u6700\u4f73\u5728\u7ebf\u5b66\u58eb\u8bfe\u7a0b\u201d\uff0c\u8fd9\u81ea\u7136\u57f9\u517b\u4e86\u5927\u91cf\u7684\u4ed8\u8d39\u641c\u7d22\u6bd5\u4e1a\u751f\u3002\u9664\u4e86\u57f9\u517b\u5927\u91cf\u7684SEM\u6bd5\u4e1a\u751f\uff0cPPC\u5e03\u9053\u8005Brad Geddes (@BgTheory)\u548cJulie Bacchini (@NeptuneMoon)\u90fd\u662f\u8457\u540d\u7684Nittany Lion\u6821\u53cb\u3002<\/p>\n
5\u3002\u4e9a\u5229\u6851\u90a3\u5dde\u7acb\u5927\u5b66\u662f\u7f8e\u56fd\u6700\u5927\u7684\u516c\u7acb\u5927\u5b66\u4e4b\u4e00\uff0c\u4e5f\u662fPPC\u4eba\u624d\u7684\u6700\u5927\u6765\u6e90\u4e4b\u4e00\u3002\u8fd1\u5e74\u6765\uff0c\u4e9a\u5229\u6851\u90a3\u5dde\u7acb\u5927\u5b66\u5bf9\u5176\u5728\u7ebf\u8bfe\u7a0b\u8fdb\u884c\u4e86\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u6539\u9769\uff0c\u8fd9\u4f7f\u5176\u5728\u300a\u7f8e\u56fd\u65b0\u95fb\u4e0e\u4e16\u754c\u62a5\u9053\u300b\u5728\u7ebf\u5b66\u58eb\u8bfe\u7a0b\u6392\u540d\u4e2d\u540d\u5217\u7b2c8\u4f4d\u3002\u636eSEMRush\u4f30\u8ba1\uff0c\u4e9a\u5229\u6851\u90a3\u5dde\u7acb\u5927\u5b66\u53ef\u80fd\u5df2\u7ecf\u589e\u52a0\u4e86\u81ea\u5df1\u7684AdWords\u9884\u7b97\uff0c\u5e76\u5728\u8fc7\u53bb\u4e00\u5e74\u91cc\u63a8\u5e7f\u4ed6\u4eec\u7684\u5728\u7ebf\u9879\u76ee\u3002<\/p>\n
4\u3002\u6768\u767e\u7ff0\u5927\u5b66\u662f\u4e0a\u699c\u7684\u4e3a\u6570\u4e0d\u591a\u7684\u79c1\u7acb\u5b66\u6821\u4e4b\u4e00\uff0c\u4e5f\u662f\u4e0a\u699c\u5b66\u751f\u4eba\u6570\u6700\u5c11\u7684\u5b66\u6821\u4e4b\u4e00\uff0c\u4e0d\u52303\u4e07\u540d\u5b66\u751f\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c\u6768\u767e\u7ff0\u5927\u5b66\u6bd5\u4e1a\u4e86\u6570\u91cf\u60ca\u4eba\u7684\u4ed8\u8d39\u641c\u7d22\u8005\uff0c\u5305\u62ec#ppcchat\u7684\u5e38\u5ba2\u5362\u514b\u00b7\u827e\u5229(@LukeAlley)\u3001\u514b\u91cc\u65af\u00b7Haleua (@ChrisHaleua)\u548c\u7f57\u4f2f\u7279\u00b7\u5e03\u96f7\u8fea(@Robert_Brady)\u3002\u72b9\u4ed6\u5dde\u6b63\u6084\u6084\u6210\u4e3a\u4e00\u4e2a\u4e3b\u8981\u7684\u79d1\u6280\u4e2d\u5fc3\uff0c\u5c31\u50cf\u52a0\u5229\u798f\u5c3c\u4e9a\u3001\u7ebd\u7ea6\u548c\u9a6c\u8428\u8bf8\u585e\u5dde\u4e00\u6837\u3002\u6768\u767e\u6768\u5927\u5b66\u7684\u6821\u53cb\u53ef\u80fd\u662f\u5229\u7528\u65e5\u76ca\u589e\u957f\u7684\u4e92\u8054\u7f51\u5e02\u573a\u9700\u6c42\u7684\u6700\u4f73\u65f6\u673a\u8fd9\u4e2a\u5730\u533a\u7684\u4eba\u3002<\/p>\n
3\u3002\u52a0\u5dde\u5927\u5b66\u6d1b\u6749\u77f6\u5206\u6821(UCLA)\u5728\u524d10\u540d\u4e2d\u83b7\u5f97\u94dc\u724c\u3002\u5e03\u9c81\u56e0\u65af\u5b66\u9662\u5e9e\u5927\u7684\u5b66\u751f\u7fa4\u4f53\u548c\u4f4d\u4e8e\u6d1b\u6749\u77f6\u57ce\u5e02\u666f\u89c2\u4e2d\u5fc3\u7684\u4f4d\u7f6e\uff0c\u6709\u52a9\u4e8e\u786e\u4fdd\u4ed6\u4eec\u7684\u5927\u91cf\u6bd5\u4e1a\u751f\u5728\u5f53\u5730\u7684PPC\u804c\u4f4d\u627e\u5230\u5de5\u4f5c\u3002<\/p>\n
2\u3002\u5965\u65af\u6c40\u901a\u5e38\u88ab\u8ba4\u4e3a\u662f\u5fb7\u514b\u8428\u65af\u5dde\u7684\u5c40\u5916\u4eba\u6216\u7eff\u6d32\uff0c\u8fd9\u53d6\u51b3\u4e8e\u4f60\u95ee\u8c01\u3002\u4f4d\u4e8e\u5965\u65af\u6c40\u7684\u5fb7\u514b\u8428\u65af\u5927\u5b66(University of Texas)\u62e5\u67095.1\u4e07\u540d\u5b66\u751f\uff0c\u8fd9\u65e0\u7591\u6709\u52a9\u4e8e\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u3002\u5b83\u4e0d\u4ec5\u53d7\u76ca\u4e8e\u5468\u8fb9\u53d1\u5c55\u4e2d\u7684\u79d1\u6280\u573a\u666f\uff0c\u8fd8\u5728\u300a\u7f8e\u56fd\u65b0\u95fb\u4e0e\u4e16\u754c\u62a5\u9053\u300b\u7684\u8425\u9500\u6392\u540d\u4e2d\u540d\u5217\u7b2c\u4e09\u3002<\/p>\n
1\u3002\u52a0\u5dde\u5927\u5b66\u4f2f\u514b\u5229\u5206\u6821\u53ef\u4ee5\u88ab\u8ba4\u4e3a\u662fPPC\u9886\u57df\u7684\u54c8\u4f5b\uff0c\u4ece\u8fd9\u91cc\u6bd5\u4e1a\u7684\u4ed8\u8d39\u641c\u7d22\u4e13\u4e1a\u4eba\u624d\u6bd4\u4ed6\u4eec\u5728\u5fb7\u514b\u8428\u65af\u5dde\u7684\u6700\u63a5\u8fd1\u7684\u7ade\u4e89\u5bf9\u624b\u548c\u5728\u6d1b\u6749\u77f6\u7684\u8de8\u5dde\u7ade\u4e89\u5bf9\u624b\u52a0\u8d77\u6765\u8fd8\u8981\u591a\u3002\u90a3\u4e48\u662f\u4ec0\u4e48\u8ba9\u91d1\u718a\u961f\u5982\u6b64\u7279\u522b\u5462?\u516c\u7acb\u5927\u5b66\u53ef\u80fd\u6ca1\u6709\u6700\u5927\u7684\u5b66\u4e60\u7fa4\u4f53\uff0c\u4f46\u4ed6\u4eec\u53ea\u63a5\u53d7\u6700\u656c\u4e1a\u7684\u5b66\u751f\u3002\u52a0\u5dde\u5927\u5b66\u4f2f\u514b\u5229\u5206\u6821\u7684\u5f55\u53d6\u7387\u4ec5\u4e3a18%\uff0c\u662f\u8be5\u699c\u5355\u4e0a\u5f55\u53d6\u7387\u6700\u4f4e\u7684\u5927\u5b66\u4e4b\u4e00\u3002\u62db\u751f\u59d4\u5458\u4f1a\u7684\u9009\u62e9\u6027\uff0c\u52a0\u4e0a\u4f2f\u514b\u5229\u9760\u8fd1\u6e7e\u533a\u79d1\u6280\u4e2d\u5fc3\u548c\u8c37\u6b4c\u603b\u90e8\uff0c\u4f7f\u5f97\u52a0\u5dde\u5927\u5b66\u4f2f\u514b\u5229\u5206\u6821\u6210\u4e3a\u57f9\u517b\u4ed8\u8d39\u641c\u7d22\u4e13\u4e1a\u4eba\u624d\u7684\u5b8c\u7f8e\u73af\u5883\u3002\u5982\u679c\u4f60\u9519\u8fc7\u4e86\u79cb\u5b63\u5b66\u671f\u7684\u6ce8\u518c\u622a\u6b62\u65e5\u671f\uff0c\u4f46\u60f3\u56de\u5230\u5b66\u6821\u5b66\u4e60\u4e00\u4e9bPPC\uff0c\u6211\u4e2a\u4eba\u63a8\u8350WordStream\u7684PPC\u5927\u5b66\u3002\u6211\u4eec\u7684\u8db3\u7403\u961f\u53ef\u80fd\u4e0d\u662f\u6700\u597d\u7684\uff0c\u4f46\u5b83\u662f\u5b66\u4e60\u5728\u7ebf\u4ed8\u8d39\u641c\u7d22\u6700\u597d\u7684\u5730\u65b9\u2014\u2014\u800c\u4e14\u662f\u514d\u8d39\u7684\u3002\u53e6\u5916\uff0c\u968f\u7740\u65b0\u7684PPC\u5927\u5b66\u5e94\u7528\u7a0b\u5e8f\u5728\u5e94\u7528\u5546\u5e97\uff0c\u4f60\u53ef\u4ee5\u968f\u65f6\u968f\u5730\u5b66\u4e60PPC\u3002Mark Irvine<\/p>\n
Mark\u8d1f\u8d23WordStream\u7684\u6218\u7565\u5408\u4f5c\u5173\u7cfb\u3002\u4ed6\u88abPPC Hero\u8bc4\u4e3a2019\u5e74\u6700\u5177\u5f71\u54cd\u529b\u7684PPC\u4e13\u5bb6\u3002<\/p>\n
\u53c2\u89c1Mark Irvine\u7684\u5176\u4ed6\u6587\u7ae0<\/p>\n
\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae08\u4e2a\u806a\u660e\u7684\u65b9\u6cd5\u5728\u8c37\u6b4c\u5e7f\u544a\u7ade\u4e89(\u4e0d\u63d0\u9ad8\u51fa\u4ef7)\u8fd9\u91cc\u67098\u4e2a\u7b56\u7565\u548c24\u4e2a\u6218\u672f\uff0c\u4f60\u53ef\u4ee5\u5728\u51fa\u4ef7\u4e4b\u524d\u505a\u3002<\/p>\n
\u5982\u4f55\u4f7f\u7528\u8c37\u6b4c\u5e7f\u544a\u81ea\u5b9a\u4e49\u7247\u6bb5<\/p>\n
\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u672a\u5145\u5206\u5229\u7528\u7684\u8c37\u6b4c\u5e7f\u544a\u529f\u80fd\u7684\u529b\u91cf\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u4f60\u7684\u975e\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u5e94\u8be5\u8bbe\u7f6e\u8f6c\u6362\u503c(\u53ca\u5982\u4f55\u505a)<\/p>\n
\u63ed\u793a\u4e86\u5982\u4f55\u5728\u8c37\u6b4c\u5e7f\u544a(\u548c\u5176\u4ed6\u5e73\u53f0)\u4e2d\u63d0\u9ad8\u9886\u5148\u8d28\u91cf\u548c\u786e\u4fdd\u6700\u9ad8ROI\u7684\u5173\u952e\u3002<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u4e3b\u9875-\u535a\u5ba2-\u56de\u5230\u5b66\u6821!\u5341\u5927\u521b\u9020\u4ed8\u8d39\u641c\u7d22\u4eba\u624d\u7684\u5927\u5b66 \u56de\u5230\u5b66\u6821!\u4ed8\u8d39\u641c\u7d22\u8425\u9500 \u6211\u4e0d\u77e5\u9053\u8fd9\u662f\u600e\u4e48\u53d1\u751f\u7684\uff0c\u4f46\u590f\u5929\u5c31\u8981\u7ed3 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-650","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=650"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/650\/revisions"}],"predecessor-version":[{"id":2314,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/650\/revisions\/2314"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=650"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}