\u6211\u662f\u90a3\u4e9b\u53d1\u73b0\u5173\u952e\u8bcd\u7814\u7a76\u6709\u8da3\u7684\u602a\u4eba\u4e4b\u4e00;\u8bf4\u771f\u7684\uff0c\u8fd9\u662f\u6211\u5de5\u4f5c\u4e2d\u6700\u4eab\u53d7\u7684\u90e8\u5206\u4e4b\u4e00\u3002\u5f53\u4f60\u5728\u5bfb\u627e\u65b0\u7684\u5173\u952e\u8bcd\u65f6\uff0c\u4e16\u754c\u4f3c\u4e4e\u5145\u6ee1\u4e86\u5149\u660e\u548c\u53ef\u80fd\u6027\u3002<\/p>\n
\u6211\u6700\u8fd1\u548cWordStream\u8425\u9500\u56e2\u961f\u7684\u4e00\u4e9b\u4eba\u5f00\u4e86\u4e00\u4e2a\u5c0f\u7684\u5173\u952e\u8bcd\u7814\u7a76\u7814\u8ba8\u4f1a\uff0c\u8bd5\u56fe\u8ba9\u5176\u4ed6\u4eba\u50cf\u6211\u4e00\u6837\u5bf9\u5173\u952e\u8bcd\u611f\u5174\u8da3\u3002\u4ee5\u4e0b\u662f\u6211\u5206\u4eab\u7684\u4e00\u4e9b\u5173\u952e\u8bcd\u7814\u7a76\u548c\u4f18\u5316\u6280\u5de7\u3002\u8ba9\u6211\u4eec\u5e0c\u671b\u5b83\u4eec\u80fd\u5e2e\u52a9\u4f60\u6446\u8131\u5173\u952e\u8bcd\u7684\u7aa0\u81fc!<\/p>\n
#1:\u5728\u7f16\u5199\u4efb\u4f55\u5185\u5bb9\u4e4b\u524d\u68c0\u67e5SERP !\u8fd9\u4e00\u6b65\u975e\u5e38\u975e\u5e38\u91cd\u8981\uff0c\u6211\u6562\u6253\u8d4c\u5927\u591a\u6570\u4eba\u90fd\u4f1a\u8df3\u8fc7\u8fd9\u4e00\u6b65:\u5728\u505a\u5176\u4ed6\u4e8b\u60c5\u4e4b\u524d\uff0c\u4f60\u5e94\u8be5\u5148\u8bc4\u4f30\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762(SERP)\u4e0a\u4f60\u7684\u5173\u952e\u5b57\u7684\u73b0\u6709\u6392\u540d\u3002<\/p>\n
\u4e3a\u4ec0\u4e48?\u4f60\u9700\u8981\u770b\u5230\u4ec0\u4e48\u5df2\u7ecf\u4e3a\u4e00\u4e2a\u5173\u952e\u5b57\u6392\u540d\uff0c\u4ee5\u4fbf\u5236\u5b9a\u5982\u4f55\u4e3a\u5b83\u6392\u540d\u7684\u7b56\u7565\u3002\u56e0\u4e3a\u8c37\u6b4c\u4e0d\u4ec5\u4f1a\u7ed9\u4f60\u4e00\u4e2a\u7b2c\u4e00\u9875\u7684\u6392\u540d;\u4f60\u5fc5\u987b\u901a\u8fc7\u51fb\u8d25\u5df2\u7ecf\u5728\u81ea\u5df1\u7684\u6e38\u620f\u4e2d\u6392\u540d\u9760\u524d\u7684\u4eba\u6765\u83b7\u5f97\u5b83\u3002<\/p>\n
\u4f60\u53ef\u4ee5\u901a\u8fc7\u4e24\u79cd\u65b9\u5f0f\u83b7\u5f97\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u7684\u60c5\u62a5:<\/p>\n
1)\u4f7f\u7528\u4e00\u4e2a\u5de5\u5177\uff0c\u663e\u793a\u4f60\u7684\u9875\u97621\u6392\u540d\u7684\u4e00\u4e2a\u7ed9\u5b9a\u7684\u5173\u952e\u5b57(\u4f8b\u5982SEM Rush, KWFinder\uff0c\u6216Moz\u5173\u952e\u5b57Explorer):<\/p>\n
2)\u53ea\u662f\u624b\u52a8\u8c37\u6b4c\u5173\u952e\u5b57\uff0c\u6700\u597d\u5728\u4e00\u4e2a\u9690\u8eab\u7a97\u53e3\uff0c\u5e76\u627e\u51fa\u7ade\u4e89\u3002<\/p>\n
\u60a8\u5728\u8fd9\u91cc\u5bfb\u627e\u4e00\u4e9b\u4e1c\u897f:<\/p>\n
SERP\u662f\u5426\u9501\u5b9a\u4e86\u5e26\u6709\u6807\u8bb0\u7684\u7ed3\u679c?\u4e00\u4e2a\u4f8b\u5b50\u662f\u201cfacebook\u5e7f\u544a\u201d\u7684SERP -\u9664\u4e86\u5e7f\u544a\u7ade\u4e89\uff0c\u524d\u516d\u4e2a\u6709\u673a\u7ed3\u679c(\u4e0d\u5305\u62ec\u201c\u9876\u7ea7\u6545\u4e8b\u201d\u90e8\u5206)\u90fd\u662ffacebook.com\u57df\u7684\u9875\u9762\u3002\u5982\u679c\u4f60\u4e0d\u4e3aFacebook\u5de5\u4f5c\uff0c\u8fd9\u5c06\u4f7f\u6392\u540d\u975e\u5e38\u56f0\u96be\uff0c\u56e0\u4e3a\u8fd9\u610f\u5473\u7740\u8c37\u6b4c\u5c06\u8fd9\u89e3\u91ca\u4e3a\u4e00\u4e2a\u54c1\u724c\u67e5\u8be2\u3002<\/p>\n
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\u67e5\u770b\u201c\u89e3\u91ca\u89c6\u9891\u793a\u4f8b\u201d:<\/p>\n
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W\u5f53\u4f60\u5728\u505a\u4e0a\u9762\u7684\u7b2c\u4e00\u6b65\uff0c\u6ce8\u610f\u4ee5\u4e0b:<\/p>\n
\u5efa\u8bae\u51fa\u73b0\uff0c\u5f53\u4f60\u952e\u5165”\u4eba\u4eec\u4e5f\u95ee”\u6846(\u7279\u522b\u662f\u95ee\u9898\u5173\u952e\u5b57)\u7684”\u641c\u7d22\u76f8\u5173\u7684X “\u94fe\u63a5\u5728\u9875\u9762\u5e95\u90e8<\/p>\n
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\u5173\u952e\u5b57\u5de5\u5177<\/p>\n
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\u5173\u952e\u5b57\u89c4\u5212\u5e08\u5e7f\u544a\u7ec4\u60f3\u6cd5<\/p>\n
\u4e0d\u8981\u53ea\u770b\u201c\u5173\u952e\u5b57\u521b\u610f\u201d\u6807\u7b7e\u5728\u5173\u952e\u5b57\u89c4\u5212\u5e08;<\/p>\n
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Pro-tip:\u5982\u679c\u4f60\u7684\u5185\u5bb9\u6bd4\u8f83\u8001\uff0c\u8fd8\u6ca1\u6709\u6392\u540d\uff0c\u6216\u8005\u53ef\u4ee5\u6392\u540d\u66f4\u597d\uff0c\u8fd4\u56de\u5e76\u6dfb\u52a0\u66f4\u591a\u8fd9\u4e9b\u76f8\u5173\u7684\u5173\u952e\u5b57\u3002\u524d\u6bb5\u65f6\u95f4\uff0c\u6211\u6ce8\u610f\u5230\u6211\u4eec\u8fc7\u53bb\u51e0\u5e74\u6700\u53d7\u6b22\u8fce\u7684\u4e00\u4e9b\u535a\u5ba2\u6587\u7ae0\u90fd\u5305\u542b\u4e86idea\u8fd9\u4e2a\u8bcd;\u6211\u610f\u8bc6\u5230\uff0c\u5bf9\u4e8e\u6211\u4eec\u7684\u7f51\u7ad9\u548c\u53d7\u4f17\u6765\u8bf4\uff0c\u201c\u8425\u9500\u7406\u5ff5\u201d\u662f\u4e00\u79cd\u201c\u79d8\u5bc6\u5173\u952e\u8bcd\u516c\u5f0f\u201d\u3002\u6211\u4eec\u53ef\u4ee5\u901a\u8fc7\u52a0\u5165\u5176\u4ed6\u5f62\u5f0f\u7684\u8425\u9500\u6765\u53cd\u590d\u4f7f\u7528\u8fd9\u4e2a\u516c\u5f0f:<\/p>\n
\u3001\u8349\u6839\u8425\u9500\u7406\u5ff5\u3001\u5c0f\u578b\u4f01\u4e1a\u8425\u9500\u7406\u5ff5\u3001\u91cd\u5b9a\u5411\u5e7f\u544a\u7406\u5ff5\u3001Facebook\u8425\u9500\u7406\u5ff5\u7b49\u7b49\u3002\u8981\u627e\u5230\u4f60\u81ea\u5df1\u7684\u79d8\u5bc6\u5173\u952e\u5b57\u516c\u5f0f\uff0c\u6253\u5f00\u4f60\u7684\u5206\u6790\u548c\u67e5\u770b\u6807\u9898\u548c\u5173\u952e\u8bcd\u4ece\u4f60\u7684\u7f51\u7ad9\u7684\u5386\u53f2\u4e0a\u6700\u597d\u7684(\u6216\u6700\u8fd1\u6700\u597d\u7684)\u6d41\u91cf\u9a71\u52a8\u5185\u5bb9\u3002\u770b\u5230\u4ec0\u4e48\u79d8\u65b9\u4e86\u5417?\u4f60\u53ef\u4ee5\u4ee5\u7c7b\u4f3c\u7684\u65b9\u5f0f\u4f7f\u7528Buzzsumo\u6765\u67e5\u770b\u54ea\u4e9b\u5934\u6761\u65b0\u95fb\u63a8\u52a8\u4e86\u6700\u5927\u7684\u793e\u4ea4\u53c2\u4e0e\u5ea6\u3002\u770b\u4e00\u770b2016\u5e74HubSpot\u5206\u4eab\u6700\u591a\u7684\u535a\u5ba2\u6587\u7ae0:<\/p>\n
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[\u6570\u5b57][\u5f62\u5bb9\u8bcd][\u540d\u8bcd][\u52a8\u8bcd\u77ed\u8bed]<\/p>\n
\u867d\u7136\u8fd9\u662f\u4e00\u4e2a\u6807\u9898\u516c\u5f0f\u800c\u4e0d\u662f\u4e00\u4e2a\u5173\u952e\u8bcd\u516c\u5f0f\uff0c\u4f46\u6982\u5ff5\u662f\u4e00\u6837\u7684:\u5bfb\u627e\u4f60\u53ef\u4ee5\u53cd\u590d\u4f7f\u7528\u7684\u6a21\u5f0f\uff0c\u6bd4\u5982\u201c\u5982\u4f55\u514d\u8d39\u5b66\u4e60[\u8fc7\u7a0b\/\u8f6f\u4ef6\/\u7b49\u7b49]\u201d\u6216\u201c\u5728[\u57ce\u5e02\/\u5730\u65b9]\u505a\u4ec0\u4e48\u201d<\/p>\n
#4:\u6709\u7279\u8272\u7684\u7247\u6bb5\uff0c\u5c31\u50cf\u4e0b\u9762\u8fd9\u4e2a\uff0c\u662f\u4e00\u4e2a\u5f88\u5927\u7684SEO\u80dc\u5229\uff0c\u56e0\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u4e86\u5f88\u9ad8\u7684\u6709\u673a\u70b9\u51fb\u7387\u3002<\/p>\n
SEM Rush\u6709\u4e00\u4e2a\u5f88\u9177\u7684\u529f\u80fd\uff0c\u53ef\u4ee5\u8ba9\u4f60\u770b\u5230\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u7684\u5173\u952e\u5b57\u6392\u540d\uff0c\u5305\u62ec\u4ed6\u4eec\u8d62\u5f97\u4e86\u4ee4\u4eba\u5782\u6d8e\u7684\u7279\u8272\u7247\u6bb5\u7684\u5173\u952e\u5b57\u3002\u8981\u627e\u5230\u8fd9\u4e9b\u4fe1\u606f\uff0c\u5728Domain Analytics\u9009\u9879\u5361\u4e2d\u8f93\u5165\u4e00\u4e2a\u7f51\u7ad9\u5730\u5740\uff0c\u7136\u540e\u5c55\u5f00\u6709\u673a\u6392\u540d\u62a5\u544a\uff0c\u70b9\u51fb\u201cSERP Features\u201d\u4e0b\u9762\u7684\u201cFeatured snippet\u201d:<\/p>\n
\u5047\u8bbe\u4f60\u6709\u4e00\u4e2a\u5f88\u6709\u53d1\u5c55\u524d\u666f\u7684\u7f8e\u98df\u535a\u5ba2\uff0c\u4f60\u60f3\u548c\u91cd\u91cf\u7ea7\u7684\u535a\u5ba2\u7ade\u4e89\u3002\u4f60\u53ef\u4ee5\u770b\u5230\u300aSmitten Kitchen\u300b\u83b7\u5f97\u4e86\u54ea\u4e9b\u7279\u8272\u7247\u6bb5:<\/p>\n
\u548c<\/p>\n
\u3002\u5f53\u7136\uff0c\u5982\u679c\u4f60\u8bd5\u56fe\u62ff\u8d70\u5979\u7684\u6240\u6709\u7247\u6bb5(\u7279\u522b\u662f\u90a3\u4e9b\u6709\u54c1\u724c\u7684\u7247\u6bb5)\u662f\u4e0d\u793c\u8c8c\u7684\u3002\u6b64\u5916\uff0c\u8fd9\u53ef\u80fd\u662f\u6d6a\u8d39\u65f6\u95f4\u3002\u4e00\u4e2a\u5f88\u597d\u7684\u5229\u7528\u4f60\u7684\u65f6\u95f4\u7684\u65b9\u6cd5\u662f\u53bb\u5bfb\u627e\u4e00\u4e9b\u5f31\u7684\u7247\u6bb5\u2014\u2014\u4f8b\u5982\u300a\u88ab\u51fb\u53a8\u623f\u300b\u4e2d\u6709\u4e00\u4e2a\u6ca1\u6709\u5f88\u597d\u7684\u610f\u56fe\u5339\u914d\u7684\u7279\u8272\u7247\u6bb5\u3002\u4f8b\u5982\uff0c\u4e00\u4e2a\u5173\u4e8e\u5982\u4f55\u70e4\u6838\u6843\u7684\u5e16\u5b50\u6392\u5728\u201c\u5982\u4f55\u70e4\u6838\u6843\u201d\u7684\u201c\u7b2c0\u4f4d\u201d\u3002\u5728\u6211\u770b\u6765\uff0c\u8fd9\u4e9b\u95ee\u9898\u7684\u610f\u56fe\u5e76\u4e0d\u5b8c\u5168\u76f8\u540c\u2014\u2014\u4f60\u628a\u6838\u6843\u70e4\u6210\u6c99\u62c9\u6216\u7528\u6765\u70d8\u7119\uff0c\u4f46\u70e4\u6838\u6843\u542c\u8d77\u6765\u66f4\u50cf\u662f\u4e00\u9053\u83dc\uff0c\u53ef\u80fd\u5305\u542b\u67d0\u79cd\u6cb9\u6216\u8102\u80aa\u548c\u8c03\u5473\u54c1\u3002\u4f60\u4e5f\u8bb8\u80fd\u5077\u5230\u90a3\u4e2a\u7247\u6bb5\u3002\u8fd9\u5f88\u56f0\u96be\uff0c\u56e0\u4e3a\u7531\u4e8e\u70b9\u51fb\u7387\u597d\u4e8e\u9884\u671f\uff0c\u8be5\u7f51\u7ad9\u9996\u5148\u5c31\u6709\u8fd9\u4e2a\u4ee3\u7801\u7247\u6bb5\u3002\u4f46\u5982\u679c\u4f60\u80fd\u505a\u5f97\u6bd4\u4ed6\u4eec\u66f4\u597d\uff0c\u8c37\u6b4c\u53ef\u80fd\u4f1a\u505a\u51fa\u6539\u53d8\u3002\u63a2\u7d22\u7684\u9014\u5f84\u5305\u62ec:<\/p>\n
\u66f4\u597d\u7684int\u66f4\u4e30\u5bcc\uff0c\u66f4\u6700\u65b0\u7684\u4fe1\u606f(#0\u7684\u7ed3\u679c\u770b\u8d77\u6765\u8fc7\u65f6\u4e86\u5417?)\u66f4\u591a\u793a\u610f\u56fe\/\u7ed3\u6784\u5316\u683c\u5f0f(\u4f8b\u5982\uff0c\u6b65\u9aa4\u5217\u8868\u6216\u8868\u683c-\u89c1\u4e0b\u6587)<\/p>\n
\u8c37\u6b4c\u559c\u6b22\u50cf\u8fd9\u6837\u7684\u7ed3\u6784\u5316\u4fe1\u606f\u7247\u6bb5<\/p>\n
TL;DR<\/p>\n
\u4f60\u6ca1\u6709\u65f6\u95f4\u3001\u91d1\u94b1\u6216\u7cbe\u529b\u53bb\u7784\u51c6\u6bcf\u4e00\u4e2a\u4f60\u80fd\u627e\u5230\u7684\u4e0e\u4f60\u7684\u7ec6\u5206\u5e02\u573a\u6a21\u7cca\u76f8\u5173\u7684SEO\u5173\u952e\u5b57\u3002\u5c06\u8d44\u6e90\u96c6\u4e2d\u5728\u521b\u5efa\u6709\u5f71\u54cd\u529b\u7684SEO\u5185\u5bb9\u4e0a\u7684\u6700\u597d\u65b9\u6cd5\u662f\u6839\u636e\u673a\u4f1a\u786e\u5b9a\u4f18\u5148\u7ea7\uff0c\u7136\u540e\u786e\u4fdd\u4f60\u7684\u5185\u5bb9\u4f18\u5316\u4e3a\u8c37\u6b4c\u548c\u4f60\u7684\u8bfb\u8005\u90fd\u77e5\u9053\u4ed6\u4eec\u559c\u6b22\u4ec0\u4e48\u3002Elisa Gabbert\u662fWordStream\u7684\u5185\u5bb9\u548cSEO\u603b\u76d1\u3002\u559c\u6b22\u7684\u4e1c\u897f\u5305\u62ec\u8461\u8404\u9152\u3001\u5361\u62c9ok\u3001\u6251\u514b\u3001\u4e52\u4e53\u7403\u3001\u9999\u6c34\u548c\u8bd7\u6b4c\u3002<\/p>\n
\u53c2\u89c1Elisa Gabbert\u7684\u5176\u4ed6\u5e16\u5b50<\/p>\n
\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae0\u5982\u4f55\u4e3aSEO\u521b\u5efa\u652f\u67f1\u9875\u9762(\u6709\u4f8b\u5b50!)<\/p>\n
\u5b66\u4e60\u5982\u4f55\u63d0\u9ad8\u4f60\u7684\u6392\u540d\uff0c\u8ba9\u4f60\u7684\u5185\u5bb9\u66f4\u591a\u5730\u6d6e\u51fa\u6c34\u9762\uff0c\u5e76\u5efa\u7acb\u4f60\u7684\u58f0\u8a89\u3002<\/p>\n
7\u4e2a\u6b65\u9aa4\u751f\u6210\u7ebf\u7d22\u4e0e\u95e8\u63a7\u5185\u5bb9(+\u4f8b\u5b50)<\/p>\n
\u5229\u7528\u6700\u7b80\u5355\u3001\u6700\u5177\u6210\u672c\u6548\u76ca\u7684\u65b9\u6cd5\u4e3a\u60a8\u7684\u4e1a\u52a1\u751f\u6210\u7ebf\u7d22\u3002<\/p>\n
2022\u5e74\u8c37\u6b4c\u6392\u540d\u524d10\u4e2a\u56e0\u7d20(+\u5982\u4f55\u4f18\u5316\u5b83\u4eec)<\/p>\n
\u4e86\u89e3\u5728\u5bf9\u60a8\u7684\u7ad9\u70b9\u8fdb\u884c\u6392\u540d\u65f6\uff0c\u4ec0\u4e48\u5bf9\u8c37\u6b4c\u771f\u6b63\u91cd\u8981\u2014\u2014\u4ee5\u53ca\u5982\u4f55\u4e3a\u6b64\u8fdb\u884c\u4f18\u5316\u3002<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
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