\u6709\u51e0\u4e2a\u5173\u952e\u7684\u57fa\u7840\uff0c\u6bcf\u4e2aPPC\u6587\u672c\u5e7f\u544a\u9700\u8981\u4e3a\u4e86\u6392\u540d\u597d\u548c\u4ea7\u751f\u70b9\u51fb\u91cf:<\/p>\n
\u4e00\u4e2a\u5f15\u4eba\u6ce8\u76ee\u7684\u6807\u9898\u76f8\u5173\u7684\u5173\u952e\u8bcd\u76f8\u5173\u7684\u663e\u793aURL\u4e00\u4e2a\u547c\u5401\u884c\u52a8<\/p>\n
\u8fd9\u7bc7\u6587\u7ae0\u5173\u6ce8\u7684\u662f\u6700\u540e\u4e00\u4e2a\u8981\u6c42\u3002\u884c\u52a8\u53f7\u53ec(CTA)\u662f\u4e00\u79cd\u544a\u8bc9\u641c\u7d22\u8005\u8be5\u505a\u4ec0\u4e48\u7684\u8bed\u8a00\u2014\u2014\u6362\u53e5\u8bdd\u8bf4\uff0c\u5c31\u662f\u7ed9\u4ed6\u4eec\u4e00\u4e2a\u70b9\u51fb\u7684\u7406\u7531\u3002(\u9664\u4e86\u589e\u52a0\u4f60\u7684\u6d41\u91cf\uff0c\u66f4\u9ad8\u7684\u70b9\u51fb\u7387\u8fd8\u4f1a\u63d0\u9ad8\u4f60\u7684\u8d28\u91cf\u8bc4\u5206\uff0c\u8fdb\u800c\u964d\u4f4e\u4f60\u7684\u6210\u672c\u3002)<\/p>\n
\u9ed8\u8ba4\u7684\u884c\u52a8\u547c\u5401\u7c7b\u4f3c\u4e8e\u201c\u73b0\u5728\u8d2d\u4e70!\u201d\u8fd9\u53ef\u80fd\u6bd4\u5b8c\u5168\u4e0d\u505aCTA\u8981\u597d\uff0c\u4f46\u4e5f\u4e0d\u662f\u5f88\u597d\u3002\u5b83\u592a\u719f\u6089\uff0c\u592a\u7b3c\u7edf\uff0c\u592a\u5484\u5484\u903c\u4eba\u4e86\u3002<\/p>\n
\u90a3\u4e48\u4ec0\u4e48\u662f\u66f4\u597d\u7684\u884c\u52a8\u53f7\u53ec\u5462?\u8bb0\u4f4f\uff0c\u4f60\u7684CTA\u4e0d\u4e00\u5b9a\u662f\u4e00\u4e2a\u76f4\u63a5\u7684\u9500\u552e\u63a8\u52a8\u2014\u2014\u8fd8\u6709\u8bb8\u591a\u5176\u4ed6\u7684\u8f6f\u4f18\u60e0\u53ef\u4ee5\u4fc3\u4f7f\u4eba\u4eec\u70b9\u51fb\u5230\u4f60\u7684\u767b\u5f55\u9875\u9762\u3002\u8ba9\u6211\u4eec\u6765\u770b\u770b\u4e00\u4e9b\u4e0d\u540c\u5bfb\u5e38\u7684cta\uff0c\u4ee5\u53ca\u4f60\u80fd\u4ece\u4e2d\u5b66\u5230\u4ec0\u4e48\u3002PS:\u5f53\u4f60\u5b8c\u6210\u4e86\u8fd9\u4e9b\u60f3\u6cd5\uff0c\u524d\u5f80\u6211\u4eec\u768436\u4e2a\u6700\u597d\u7684\u547c\u5401\u884c\u52a8\u77ed\u8bed(\u6709\u53f2\u4ee5\u6765)\u66f4\u591a!\u6ce8\u610f:\u6211\u4e0d\u77e5\u9053\u8fd9\u4e9b\u5e7f\u544a\u7684\u5b9e\u9645CTRs;\u5b83\u4eec\u662f\u7528\u6765\u4f5c\u4e3a\u66f4\u6709\u521b\u610f\u7684\u7075\u611f\u3002\u5982\u679c\u60a8\u6d4b\u8bd5\u4e86\u4e0d\u540c\u7684cta\uff0c\u5e76\u53d1\u73b0\u901a\u7528\u7684\u3001\u5f3a\u52bf\u7684\u8bed\u8a00\u5728\u60a8\u7684\u7279\u5b9a\u5e02\u573a\u4e0a\u8868\u73b0\u6700\u597d\uff0c\u90a3\u4e48\u60a8\u5c31\u66f4\u6709\u80fd\u529b\u4e86\u3002\u4f46\u5728\u6d4b\u8bd5\u4e4b\u524d\uff0c\u4e0d\u8981\u6ee1\u8db3\u4e8e\u4eff\u5236\u836f\u3002<\/p>\n
# 1\u3002\u770b\u770b\u6211\u4eec\u5f97\u5230\u7684\u597d\u8bc4!<\/p>\n
\u5916\u5356\u63d0\u793a:\u5c55\u793a\u4f60\u7684\u5956\u72b6\u3002<\/p>\n
\u5728\u6700\u8fd1\u7684\u4e00\u4e2a\u5173\u4e8e\u201c\u7ebd\u7ea6\u7eb8\u676f\u86cb\u7cd5\u201d\u7684\u641c\u7d22\u4e2d\uff0c\u8fd9\u4e9b\u662f\u6700\u53d7\u6b22\u8fce\u7684\u5e7f\u544a:<\/p>\n
CTA\u5728\u6700\u4e0a\u9762\u7684\u5e7f\u544a(\u201c\u9605\u8bfb\u6211\u4eec\u5f97\u5230\u7684\u597d\u8bc4!\u201d)\u771f\u7684\u5f88\u7a81\u51fa\u3002\u9996\u5148\uff0c\u5b83\u542c\u8d77\u6765\u50cf\u4e00\u4e2a\u771f\u4eba\uff0c\u800c\u4e0d\u662f\u7f50\u5934\u8425\u9500\u672f\u8bed\u3002\u5176\u6b21\uff0c\u5b83\u4f1a\u8ba9\u4f60\u6709\u7406\u7531\u76f8\u4fe1\u8fd9\u5bb6\u9762\u5305\u5e97\u662f\u4e00\u6d41\u7684\uff0c\u56e0\u4e3a\u4ed6\u4eec\u4f1a\u5439\u5618\u5bf9\u4ed6\u4eec\u7684\u86cb\u7cd5\u7684\u8bc4\u4ef7\uff0c\u800c\u4e0d\u662f\u6307\u671b\u4f60\u53ea\u76f8\u4fe1\u4ed6\u4eec\u7684\u8bdd\u3002\u6211\u770b\u8fc7\u5f88\u591a\u7814\u7a76\u8868\u660e\uff0c\u5ba2\u6237\u8bc4\u8bba\u548c\u63a8\u8350\u5bf9\u7f51\u4e0a\u4e70\u5bb6\u6709\u5f88\u5927\u7684\u5f71\u54cd;\u6211\u77e5\u9053\u5728\u6211\u4ece\u4e00\u4e2a\u4e0d\u77e5\u540d\u7684\u5356\u5bb6\u90a3\u91cc\u4e70\u4e1c\u897f\u4e4b\u524d\uff0c\u6211\u603b\u662f\u4f1a\u5148\u627e\u627e\u3002\u8fd9\u4e2a\u5e7f\u544a\u5e76\u4e0d\u5b8c\u7f8e\u3002\u6211\u4f1a\u628a\u53f7\u53ec\u5927\u5bb6\u91c7\u53d6\u884c\u52a8\u7684\u5168\u90e8\u5185\u5bb9\u653e\u5230\u7b2c\u4e8c\u884c\uff0c\u8ba9\u7b2c\u4e00\u884c\u5185\u5bb9\u66f4\u5b8c\u6574\u3002\u4f46\u5b83\u80af\u5b9a\u6bd4\u7b2c\u4e8c\u4e2a\u5e7f\u544a\u66f4\u5f3a\u5927\uff0c\u540e\u8005\u6839\u672c\u6ca1\u6709CTA\u3002\u6ce8\u610f\u7b2c\u56db\u4e2a\u5e7f\u544a\u662f\u5982\u4f55\u4f7f\u7528\u201c\u7acb\u5373\u8d2d\u4e70\/\u4fdd\u5b58\u201d\u7684\u901a\u7528\u8bed\u8a00\u7684\u3002<\/p>\n
# 2\u3002\u91cd\u590d\u4f7f\u7528k\u676f\u5916\u5356\u5efa\u8bae:\u8981\u660e\u786e\u8282\u7701\u7684\u91d1\u989d\u3002\u641c\u7d22\u201cK-cups\u201d(\u5355\u676f\u5496\u5561\u673a\u4e2d\u4f7f\u7528\u7684\u5c0f\u676f\u5b50)\uff0c\u8fd4\u56de\u4ee5\u4e0b\u5e7f\u544a\u3002<\/p>\n
\u771f\u6b63\u8ba9\u6211\u5370\u8c61\u6df1\u523b\u7684\u662f\uff0c\u5b83\u7684CTA\u4e0d\u4ec5\u975e\u5e38\u5177\u4f53\uff0c\u800c\u4e14\u975e\u5e38\u4e0d\u5bfb\u5e38\u3002\u6709\u51e0\u4e2a\u5e7f\u544a\u8bf4\u6bcf\u4e2a\u76d2\u5b50\u80fd\u7701\u591a\u5c11\u94b1\uff0c\u4f46\u76f8\u5e94\u5730\uff0c\u5b83\u4eec\u662f\u4e00\u8d77\u51fa\u73b0\u7684\u3002\u8fd9\u4e2a\u5e7f\u544a\u6362\u4e86\u4e00\u79cd\u8bf4\u6cd5\uff0c\u8bf4\u201c\u964d\u4f4e\u6bcf\u676f\u5496\u5561\u7684\u6210\u672c\u201d\uff0c\u800c\u4e0d\u662f\u201c\u8282\u7701\u7b49\u7b49\u201d\u2014\u2014\u8fd9\u8868\u660e\u4f60\u4f1a\u5f97\u5230\u7ecf\u5e38\u6027\u7684\u8282\u7701\uff0c\u800c\u4e0d\u662f\u4e00\u6b21\u6027\u7684\u3002\u8fd9\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u8feb\u4f7f\u6211\u7eaf\u7cb9\u51fa\u4e8e\u597d\u5947\u800c\u70b9\u51fb\uff0c\u56e0\u4e3a\u6211\u65e0\u6cd5\u60f3\u8c61\u4ed6\u4eec\u5230\u5e95\u5728\u5356\u4ec0\u4e48\u3002(\u539f\u6765\u5b83\u4eec\u662f\u5851\u6599\u74f6\u76d6\uff0c\u53ef\u4ee5\u8ba9\u4f60\u7528\u81ea\u5df1\u7684\u5496\u5561\u7c89\u8865\u5145\u548c\u91cd\u590d\u4f7f\u7528\u4f60\u7684k\u676f\u3002)\u5728\u8fd9\u91cc\uff0c\u907f\u514d\u4f7f\u7528\u201c\u4e70\u5165\/\u5356\u51fa\u201d\u7684\u8bed\u8a00\u518d\u6b21\u83b7\u5f97\u4e86\u56de\u62a5\u3002<\/p>\n
# 3\u3002<\/p>\n
\u5916\u5356\u5efa\u8bae:\u9f13\u52b1\u4ed6\u4eec\u53d1\u6325\u60f3\u8c61\u529b\u3002\u8fd9\u91cc\u6709\u4e00\u4e2a\u975e\u5e38\u6709\u8da3\u7684\u5e7f\u544a(\u663e\u793a\u5728\u5bf9\u201c\u6ce2\u58eb\u987f\u5a5a\u793c\u7b56\u5212\u4eba\u201d\u7684\u56de\u5e94\u4e2d)\uff0c\u5b83\u53ea\u5305\u542b\u4e86\u4e00\u4e2a\u884c\u52a8\u7684\u53f7\u53ec\u3002\u5b83\u6ca1\u6709\u544a\u8bc9\u641c\u7d22\u8005\u6253\u7535\u8bdd\u3001\u6ce8\u518c\u6216\u8d2d\u4e70\uff0c\u800c\u662f\u8981\u6c42\u4ed6\u4eec\u201c\u60f3\u8c61\u4e00\u4e0b\u6ce2\u58eb\u987f\u516c\u5171\u56fe\u4e66\u9986\u7684\u58ee\u89c2\u573a\u666f\u2026\u2026\u201d;\u8fd9\u65e2\u65b0\u9896\u53c8\u5f15\u4eba\u6ce8\u76ee\u3002\u5982\u679c\u6211\u5728\u6ce2\u58eb\u987f\u7ed3\u5a5a\uff0c\u6211\u4f1a\u89c9\u5f97\u8fd9\u542c\u8d77\u6765\u5f88\u4e0d\u9519\u3002\u6ce8\u610f\uff0c\u7ed3\u5c3e\u7684\u7701\u7565\u53f7\u771f\u7684\u5f88\u91cd\u8981\u2014\u2014\u5b83\u51e0\u4e4e\u8ba9\u5b83\u611f\u89c9\u66f4\u50cf\u65c5\u884c\u5199\u4f5c\uff0c\u800c\u4e0d\u662f\u7c97\u7cd9\u7684PPC\u5e7f\u544a\u3002\u5b83\u5728\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u65e2\u5438\u5f15\u4f60\uff0c\u53c8\u9f13\u52b1\u4f60\u7ee7\u7eed\u5e7b\u60f3\u4f60\u7f8e\u597d\u7684\u672a\u6765\u5a5a\u793c\u3002<\/p>\n
# 4\u3002\u5409\u59c6\u00b7\u8d56\u65af\u76f8\u4fe1\u6885\u5c14\u57fa\u535a\u58eb\u3002\u770b\u770b\u8fd8\u6709\u8c01id\u3002<\/p>\n
\u5916\u5356\u63d0\u793a:\u5411\u4f60\u7684\u987e\u5ba2\u70ab\u8000\u3002<\/p>\n
\u8fd9\u6761\u5e7f\u544a\u4e0e\u7b2c\u4e00\u6761\u7c7b\u4f3c\uff0c\u4f46\u5b83\u5c06\u4eba\u4eec\u7684\u6ce8\u610f\u529b\u5438\u5f15\u5230\u4e00\u4e2a\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u5ba2\u6237\u540d\u5355\u4e0a\uff0c\u800c\u4e0d\u662f\u8bc4\u8bba\u4e0a\u3002\u6211\u751a\u81f3\u4e0d\u77e5\u9053Jim Rice\u662f\u8c01(\u544a\u6211)\uff0c\u4f46\u5f88\u591a\u6ce2\u58eb\u987f\u4eba\u90fd\u8ba4\u5f97\u8fd9\u4e2a\u540d\u5b57(\u4ed6\u662f\u7ea2\u889c\u961f\u7684\u7403\u5458)\uff0c\u6240\u4ee5\u8fd9\u662f\u4e00\u4e2a\u5f15\u4eba\u6ce8\u76ee\u7684\u65b9\u6cd5\u3002\u4f5c\u4e3a\u4e00\u4e2a\u65c1\u6ce8\uff0c\u65e0\u8bba\u662f\u8c01\u5728\u505aMelki\u535a\u58eb\u7684PPC\u6d3b\u52a8\uff0c\u90fd\u53ef\u80fd\u9700\u8981\u5728\u6d88\u6781\u5173\u952e\u8bcd\u53d1\u73b0\u65b9\u9762\u4e0a\u4e00\u8bfe\u3002\u8fd9\u4e2a\u5e7f\u544a\u662f\u5728\u641c\u7d22\u201c\u96d5\u523b\u6ce2\u58eb\u987f\u201d\u65f6\u663e\u793a\u7684\u2014\u2014\u6211\u975e\u5e38\u6000\u7591\u641c\u7d22\u201c\u96d5\u523b\u670d\u52a1\u201d\u7684\u4eba\u771f\u7684\u662f\u5728\u5bfb\u627eLasik\u624b\u672f\u3002(\u8c37\u6b4c\u53ef\u4ee5\u7528\u5b83\u7684\u5bbd\u5339\u914d\u98de\u5f97\u975e\u5e38\u5feb\u548c\u5bbd\u677e\u3002)<\/p>\n
# 5\u3002\u7231\u4f60\u7684\u72d7!<\/p>\n
\u5916\u5356\u5efa\u8bae:\u8fce\u5408\u4ed6\u4eec\u591a\u6101\u5584\u611f\u7684\u4e00\u9762\u3002<\/p>\n
\u8fd9\u5219\u5e7f\u544a\u6210\u529f\u5730\u63cf\u8ff0\u4e86\u4ea7\u54c1\uff0c\u540c\u65f6\u6073\u6c42\u4f60\u5ba0\u7231\u4f60\u7684\u72d7:\u201c\u9632\u6b62\u5173\u8282\u75bc\u75db\u201d\u9002\u7528\u4e8e\u5e8a\u548c\u4f60\uff0c\u5982\u679c\u4f60\u4e70\u4e86\u5b83\u3002\u56e0\u6b64\uff0c\u8fd9\u662f\u4e00\u79cd\u534a\u884c\u52a8\u547c\u5401\uff0c\u800c\u5b8c\u5168\u884c\u52a8\u547c\u5401\u662f\u201c\u7231\u4f60\u7684\u72d7!\u201d\u6211\u5c06\u5176\u5f52\u7c7b\u4e3a\u8f6fCTA\uff0c\u56e0\u4e3a\u5b83\u5e76\u6ca1\u6709\u76f4\u63a5\u547d\u4ee4\u4f60\u8d2d\u4e70\uff0c\u8d2d\u4e70\uff0c\u8d2d\u4e70\u3002\u6211\u53ef\u4ee5\u770b\u5230\uff0c\u8fd9\u5bf9\u8ba8\u597d\u7684\u4e3b\u4eba\u5f88\u6709\u6548\uff0c\u5c24\u5176\u662f\u5e74\u957f\u7684\u72d7\u3002<\/p>\n
\u76f8\u5173:24\u4e2a\u4e0d\u5bfb\u5e38\u7684\u548c\u6709\u6548\u7684\u547c\u5401\u884c\u52a8\u7684\u4f8b\u5b50\uff0c\u4f60\u53ef\u4ee5\u590d\u5236<\/p>\n
#6\u3002\u52a0\u4e0a\u53cb\u597d\u7684\u4e13\u5bb6\u5efa\u8bae!<\/p>\n
\u5916\u5356\u5efa\u8bae:\u63d0\u4f9b\u989d\u5916\u5956\u52b1\u3002\u4ece\u5176\u4ed6\u8d5e\u52a9\u94fe\u63a5\u4e2d\u8131\u9896\u800c\u51fa\u7684\u53e6\u4e00\u79cd\u65b9\u6cd5\u662f\u63d0\u4f9b\u4e00\u4e9b\u8d85\u51fa\u5173\u952e\u5b57\u77ed\u8bed\u6240\u4ee3\u8868\u7684\u989d\u5916\u5185\u5bb9\u3002<\/p>\n
\u641c\u7d22\u201c\u968f\u8eab\u884c\u674e\u201d\u4f1a\u51fa\u73b0\u8fd9\u5219\u6765\u81eaREI\u7684\u5e7f\u544a\uff0c\u5b83\u660e\u667a\u5730\u63a8\u65ad\u51fa\u5bfb\u627e\u968f\u8eab\u884c\u674e\u7684\u4eba\u6b63\u5728\u51c6\u5907\u65c5\u884c!\u56e0\u6b64\uff0c\u8be5\u516c\u53f8\u5e7f\u544a\u201c\u53cb\u597d\u4e13\u5bb6\u65c5\u6e38\u5efa\u8bae\u201d\u8fde\u540c\u8fd9\u4e00\u54c1\u724c\u5305\u3002\u8fd9\u53ef\u80fd\u5bf9\u90a3\u4e9b\u559c\u6b22\u4e3a\u65c5\u884c\u8fc7\u5ea6\u51c6\u5907\u5e76\u5728\u884c\u674e\u4e0a\u82b1\u592a\u591a\u94b1\u7684\u4eba\u6709\u5438\u5f15\u529b\u3002<\/p>\n
# 7\u3002<\/p>\n
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Elisa Gabbert\u662fWordStream\u7684\u5185\u5bb9\u548cSEO\u603b\u76d1\u3002\u559c\u6b22\u7684\u4e1c\u897f\u5305\u62ec\u8461\u8404\u9152\u3001\u5361\u62c9ok\u3001\u6251\u514b\u3001\u4e52\u4e53\u7403\u3001\u9999\u6c34\u548c\u8bd7\u6b4c\u3002<\/p>\n
\u770b\u5230Elisa Gabbert\u7684\u5176\u4ed6\u5e16\u5b50<\/p>\n
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64\u65e0\u9648\u8bcd\u6ee5\u8c03\u7684\u8282\u65e5\u6587\u6848\u521b\u610f\u548c\u4f8b\u5b50<\/p>\n
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\u8bc4\u8bba<\/p>\n
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