\u8fd9\u662f\u672c\u7cfb\u5217\u7684\u7b2c\u516d\u7bc7\u6587\u7ae0\uff0c\u91cd\u70b9\u4ecb\u7ecd\u5982\u4f55\u4f7f\u7528\u4f4d\u4e8e\u8c37\u6b4cAdWords\u5de5\u5177\u548c\u5206\u6790\u9009\u9879\u5361\u5185\u7684\u5404\u79cd\u5de5\u5177\u3002\u4ee5\u524d\u7684\u5e16\u5b50\u96c6\u4e2d\u5728:<\/p>\n
\u8c37\u6b4cAdWords\u66f4\u6539\u5386\u53f2\u5de5\u5177AdWords\u8f6c\u6362\u6807\u7b7e\u8c37\u6b4c\u5206\u6790\u62a5\u544a\u5728AdWords\u754c\u9762\u8c37\u6b4c\u7f51\u7ad9\u4f18\u5316\u8c37\u6b4cAdWords\u5173\u952e\u5b57\u5de5\u5177\u8c37\u6b4cAdWords\u6d41\u91cf\u4f30\u7b97\u8c37\u6b4cAdWords\u653e\u7f6e\u5de5\u5177<\/p>\n
\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u8d70\u8fc7\u5982\u4f55\u5f97\u5230\u6700\u591a\u7684\u8c37\u6b4cAdWords\u4e0a\u4e0b\u6587\u5b9a\u4f4d\u5de5\u5177\u3002<\/p>\n
\u4ec0\u4e48\u662f\u4e0a\u4e0b\u6587\u5b9a\u4f4d\u5de5\u5177?<\/p>\n
\u653e\u7f6e\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9\u4f60\u627e\u5230\u9002\u5408\u5c55\u793a\u6d3b\u52a8\u7684\u7f51\u7ad9\uff0c\u4e0a\u4e0b\u6587\u5b9a\u4f4d\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9\u4f60\u5728\u5c55\u793a\u7f51\u7edc\u6d3b\u52a8\u4e2d\u627e\u5230\u9002\u5408\u7684\u5173\u952e\u5b57\u7ec4\u3002\u5f00\u59cb\u4f7f\u7528AdWords\u4e0a\u4e0b\u6587\u5b9a\u4f4d\u5de5\u5177\u7684\u4e00\u4e2a\u597d\u65b9\u6cd5\u662f\u770b\u4e00\u4e2a\u975e\u5e38\u5e7f\u6cdb\u7684\u4e3b\u9898\uff0c\u5e76\u4ece\u5de5\u5177\u4e2d\u5f97\u5230\u4e00\u4e9b\u521d\u59cb\u5efa\u8bae:<\/p>\n
\u4f7f\u8fd9\u4e2a\u5de5\u5177\u771f\u6b63\u5f3a\u5927\u7684\u662f\uff0c\u6b63\u5982\u4f60\u5728\u4e0a\u9762\u7684\u622a\u56fe\u6240\u770b\u5230\u7684\uff0c\u5b83\u4e0d\u53ea\u662f\u5efa\u8bae\u5173\u952e\u5b57:\u5b83\u63a8\u8350\u9884\u5148\u5206\u7ec4\u7684\u5e7f\u544a\u7ec4\u5b8c\u6210\u5efa\u8bae\u5173\u952e\u5b57\u5217\u8868\u3002\u4e0e\u5176\u4ed6\u5173\u952e\u5b57\u548c\u4f4d\u7f6e\u5efa\u8bae\u5de5\u5177\u4e00\u6837\uff0c\u8be5\u5de5\u5177\u63d0\u4f9b\u4e86\u4e00\u4e9b\u9ad8\u7ea7\u9009\u9879\uff0c\u5141\u8bb8\u60a8\u6307\u5b9a\u4f4d\u7f6e\u548c\u8bed\u8a00:<\/p>\n
\u4e00\u65e6\u6267\u884c\u4e86\u641c\u7d22\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u5c55\u5f00\u5efa\u8bae\u6216\u67e5\u770b\u9884\u6d4b\u7684\u4f4d\u7f6e\u6765\u5411\u4e0b\u94bb\u51fa\u5efa\u8bae\u3002\u5f53\u4f60\u901a\u8fc7\u70b9\u51fb\u56fe\u4e2d\u7684\u52a0\u53f7\u6309\u94ae\u6765\u6269\u5c55\u4e00\u4e2a\u7ec4\u65f6\uff0c\u4f60\u57fa\u672c\u4e0a\u53ef\u4ee5\u4ece\u521d\u59cb\u7ec4\u4e2d\u5305\u542b\u7684\u4e00\u4e2a\u672f\u8bed\u4e2d\u521b\u5efa\u4e00\u4e2a\u5b50\u7ec4:<\/p>\n
\u5728\u4e0a\u9762\u7684\u4f8b\u5b50\u4e2d\uff0cdog 101\u7ec4\u5df2\u7ecf\u6709\u4e86\u672f\u8bed\u201cdogs 101 beagle\u201d\uff0c\u53d8\u6210\u4e86\u81ea\u5df1\u7684\uff0c\u66f4\u5177\u4f53\u7684\u7ec4\u3002\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u60a8\u53ef\u4ee5\u7ee7\u7eed\u4ece\u8fd9\u91cc\u5411\u4e0b\u94bb\u53d6\uff0c\u4ece\u8be5\u5de5\u5177\u521b\u5efa\u8d8a\u6765\u8d8a\u591a\u7684\u7279\u5b9a\u5206\u7ec4\u3002\u70b9\u51fb\u4e0a\u56fe\u4e2d\u7684\u7701\u7565\u53f7(\u2026)\uff0c\u4f60\u5c31\u4f1a\u770b\u5230\u8fd9\u4e2a\u5173\u952e\u8bcd\u7ec4\u53ef\u80fd\u89e6\u53d1\u4f60\u6295\u653e\u5e7f\u544a\u7684\u7f51\u7ad9\u7c7b\u578b\u7684\u5217\u8868:<\/p>\n
\u8fd9\u662f\u4e00\u4e9b\u975e\u5e38\u6709\u4ef7\u503c\u7684\u4fe1\u606f\uff0c\u6b63\u5982\u6211\u4eec\u5728beagle\u7fa4\u7ec4\u4e2d\u6240\u770b\u5230\u7684\uff0c\u6211\u4eec\u7684\u5e7f\u544a\u53ef\u80fd\u4f1a\u51fa\u73b0\u5728\u4e00\u4e9b\u975e\u5e38\u4e0d\u76f8\u5173\u7684\u7f51\u7ad9\u4e0a(\u9664\u975e\u6709\u62b1\u8d1f\u7684\u6c7d\u8f66\u652f\u6301\u8005\u4e5f\u662fbeagle\u7231\u597d\u8005)\u3002<\/p>\n
\u4e00\u65e6\u4f60\u6709\u4e00\u4e2a\u7ec4\uff0c\u770b\u8d77\u6765\u5f88\u597d\uff0c\u4f60\u53ef\u4ee5\u505a\u4e00\u4e9b\u6700\u540e\u4e00\u5206\u949f\u7684\u7f16\u8f91\u5230\u7279\u5b9a\u7684\u5173\u952e\u5b57\u5217\u8868(\u6dfb\u52a0\u4e00\u4e2a\u6216\u4e24\u4e2a\uff0c\u4fee\u6539\u73b0\u6709\u7684\u5173\u952e\u5b57\uff0c\u5220\u9664\u6761\u6b3e)\u548c\u5efa\u8bae\u51fa\u4ef7:<\/p>\n
\u4ece\u90a3\u91cc\u4f60\u53ef\u4ee5\u6dfb\u52a0\u65b0\u7684\u5e7f\u544a\u7ec4\u76f4\u63a5\u5230\u73b0\u6709\u7684\u663e\u793a\u6d3b\u52a8\u6216\u5bfc\u51fa\u4ed6\u4eec\u4f5c\u4e3aAdWords\u7f16\u8f91\u5668\u53cb\u597d\u7684\u6587\u4ef6:<\/p>\n
\u60a8\u9700\u8981\u67e5\u770b\u5b83\u4eec\u5305\u542b\u7684\u5177\u4f53\u672f\u8bed\uff0c\u5e76\u8003\u8651\u6f5c\u5728\u7684\u4f4d\u7f6e\uff0c\u60a8\u5e94\u8be5\u5c06\u4efb\u4f55\u5efa\u8bae\u4f5c\u4e3a\u66f4\u5927\u7684\u663e\u793a\u7b56\u7565\u7684\u4e00\u90e8\u5206\u3002\u901a\u5e38\u8fd9\u4e9b\u5206\u7ec4\u5efa\u8bae\u53ef\u4ee5\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u8d77\u70b9\uff0c\u53ef\u4ee5\u7ed9\u4f60\u4e00\u4e9b\u4f18\u79c0\u7684\u60f3\u6cd5\uff0c\u4f46\u4f60\u80af\u5b9a\u60f3\u8981\u4ed4\u7ec6\u5173\u6ce8\u6b63\u5728\u4e3a\u4f60\u751f\u6210\u7684\u7ec4\u7684\u7ed3\u6784\uff0c\u5e76\u5728\u4f60\u5728\u6d3b\u8dc3\u7684\u6d3b\u52a8\u4e2d\u6253\u5f00\u5b83\u4eec\u4e4b\u524d\u7f16\u8f91\u5b83\u4eec\u3002<\/p>\n
Tom Demers\u662fmeasurement SEM\u548cCornerstone Content\u7684\u8054\u5408\u521b\u59cb\u4eba\u517c\u7ba1\u7406\u5408\u4f19\u4eba\u3002<\/p>\n
\u53c2\u89c1Tom Demers\u7684\u5176\u4ed6\u5e16\u5b50<\/p>\n
\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae0\u5982\u4f55\u4e0e\u8c37\u6b4c\u5e7f\u544a\u81ea\u5b9a\u4e49\u7247\u6bb5\u6218\u6597\u6210\u672c<\/p>\n
\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u672a\u5145\u5206\u5229\u7528\u7684\u8c37\u6b4c\u5e7f\u544a\u529f\u80fd\u7684\u529b\u91cf\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u4f60\u7684\u975e\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u5e94\u8be5\u8bbe\u7f6e\u8f6c\u6362\u503c(\u53ca\u5982\u4f55\u505a)<\/p>\n
\u63ed\u793a\u4e86\u5982\u4f55\u5728\u8c37\u6b4c\u5e7f\u544a(\u548c\u5176\u4ed6\u5e73\u53f0)\u4e2d\u63d0\u9ad8\u9886\u5148\u8d28\u91cf\u548c\u786e\u4fdd\u6700\u9ad8ROI\u7684\u5173\u952e\u3002<\/p>\n
\u6240\u670922\u79cd\u7c7b\u578b\u7684\u8c37\u6b4c\u5e7f\u544a(+\u4f55\u65f6\u548c\u5982\u4f55\u4f7f\u7528\u4ed6\u4eec)<\/p>\n
\u6240\u670922\u79cd\u7c7b\u578b\u7684\u8c37\u6b4c\u5e7f\u544a\u7684\u5907\u5fd8\u5355-\u4e0e\u4f18\u70b9\uff0c\u7f3a\u70b9\uff0c\u548c\u66f4\u591a!\u8bc4\u8bba<\/p>\n
kd\u5728\u53d1\u8868\u8bc4\u8bba\u524d\uff0c\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56<\/p>\n","protected":false},"excerpt":{"rendered":"
\u8fd9\u662f\u672c\u7cfb\u5217\u7684\u7b2c\u516d\u7bc7\u6587\u7ae0\uff0c\u91cd\u70b9\u4ecb\u7ecd\u5982\u4f55\u4f7f\u7528\u4f4d\u4e8e\u8c37\u6b4cAdWords\u5de5\u5177\u548c\u5206\u6790\u9009\u9879\u5361\u5185\u7684\u5404\u79cd\u5de5\u5177\u3002\u4ee5\u524d\u7684\u5e16\u5b50\u96c6\u4e2d\u5728: […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-682","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=682"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/682\/revisions"}],"predecessor-version":[{"id":2346,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/682\/revisions\/2346"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=682"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}