{"id":686,"date":"2022-11-05T01:47:11","date_gmt":"2022-11-04T17:47:11","guid":{"rendered":"http:\/\/www.gmail360.com\/?p=686"},"modified":"2022-11-05T01:47:11","modified_gmt":"2022-11-04T17:47:11","slug":"%e6%96%b0adwords%e7%95%8c%e9%9d%a2%e7%9a%84%e9%a2%84%e8%a7%88","status":"publish","type":"post","link":"http:\/\/www.gmail360.com\/?p=686","title":{"rendered":"\u65b0AdWords\u754c\u9762\u7684\u9884\u89c8"},"content":{"rendered":"<p>\u672c\u5468\u6211\u53c2\u52a0\u4e86\u8c37\u6b4c\u6027\u80fd\u5cf0\u4f1a\uff0c\u9664\u4e86\u4e86\u89e3AdWords\u5373\u5c06\u51fa\u73b0\u7684\u6240\u6709\u65b0\u53d8\u5316\u548c\u529f\u80fd\u5916\uff0c\u6211\u8fd8\u5f97\u5230\u4e86\u4e00\u4e2a\u673a\u4f1a\u53bb\u8bd5\u75282017\u5e74\u5373\u5c06\u51fa\u73b0\u7684AdWords\u65b0\u754c\u9762\uff0c\u5b83\u751a\u81f3\u8fd8\u6ca1\u6709beta\u7248\u3002\u5728\u5cf0\u4f1a\u4e0a\uff0c\u8c37\u6b4c\u8ba9\u5b83\u5728\u4e00\u5806\u6f14\u793a\u8231\u4e0a\u8fd0\u884c\uff0c\u4f60\u53ef\u4ee5\u5411\u4ea7\u54c1\u7ecf\u7406\u63d0\u95ee\u3002\u73b0\u5728\u5b83\u5df2\u7ecf\u5b8c\u6210\u4e86\u4e00\u534a\u2014\u2014\u50cf\u673a\u9047\u3001\u5171\u4eab\u5e93\u7b49\u9886\u57df\u8fd8\u6ca1\u6709\u5b9e\u73b0(\u70b9\u51fb\u5b83\u4eec\u4f1a\u89e6\u53d1\u4e00\u4e2a\u201c\u5f88\u5feb\u201d\u7684\u56fe\u50cf)\u3002\u7136\u800c\uff0c\u5df2\u7ecf\u6709\u8db3\u591f\u7684\u6784\u5efa\u6765\u8ba9\u4f60\u5bf9\u65b0\u7cfb\u7edf\u7684\u5de5\u4f5c\u65b9\u5f0f\u6709\u4e00\u4e2a\u603b\u4f53\u7684\u611f\u89c9\uff0c\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u5c06\u7ed9\u4f60\u4e00\u4e2a\u65b0\u7684AdWords\u754c\u9762\u7684\u5feb\u901f\u6982\u8ff0\u4ee5\u53ca\u6211\u7684\u7b2c\u4e00\u5370\u8c61\u3002\u65b0\u7684AdWords\u754c\u9762\u8bbe\u8ba1\u539f\u5219\u4ed6\u4eec\u8bf4\u65b0\u7684\u754c\u9762\u662f\u4e3a\u8fd9\u4e09\u4e2a\u539f\u5219\u8bbe\u8ba1\u7684:<\/p>\n<p>\u201c\u6570\u636e\u5728\u4f60\u7684\u6307\u5c16\u201d\u2014\u2014\u8fd9\u4e00\u539f\u5219\u662f\u8ba9\u6570\u636e\u652f\u6301\u7684\u89c1\u89e3\u66f4\u5bb9\u6613\u6d6e\u51fa\u6c34\u9762\uff0c\u66f4\u53ef\u64cd\u4f5c\u3002\u201c\u4e13\u6ce8\u4e8e\u4f60\u7684\u4e1a\u52a1\u201d\u2014\u2014\u8fd9\u4e2a\u76ee\u6807\u662f\u8ba9\u4f60\u66f4\u5bb9\u6613\u6839\u636e\u4f60\u7684\u5177\u4f53\u4e1a\u52a1\u76ee\u6807\u548c\u76ee\u6807\u6765\u4f18\u5316\u8425\u9500\u6d3b\u52a8\u3002\u201c\u5f3a\u5927\uff0c\u4f46\u7b80\u5355\u201d-\u65b0\u8bbe\u8ba1\u65e8\u5728\u603b\u4f53\u4e0a\u66f4\u65f6\u5c1a\uff0c\u66f4\u5bb9\u6613\u4f7f\u7528\u3002\u5f53\u6211\u95ee\u4ed6\u4eec\u8c01\u662f\u65b0\u754c\u9762\u7684\u76ee\u6807\u7528\u6237\u65f6\uff0c\u4ed6\u4eec\u8bf4\u8fd9\u662f\u4e00\u4e2a\u5f88\u96be\u56de\u7b54\u7684\u95ee\u9898\uff0c\u4f46\u603b\u4f53\u6765\u8bf4\uff0c\u7528\u6237\u7684\u76ee\u6807\u662f\u9ad8\u7ea7\u7528\u6237\u3002\u5728\u65b0\u7684\u754c\u9762\u4e2d\uff0c\u5f53\u4f60\u542f\u52a8\u5e94\u7528\u7a0b\u5e8f\u65f6\uff0c\u4f60\u4f1a\u770b\u5230\u4e00\u4e9b\u53ef\u89c6\u5316\u7684\u4eea\u8868\u76d8:\u70ed\u95e8\u5173\u952e\u8bcd\uff0c\u6d3b\u52a8\u6982\u8ff0\uff0c\u8bbe\u5907\u6982\u8ff0\uff0c\u4e00\u5929\u4e2d\u7684\u65f6\u95f4\u6982\u8ff0\u7b49\u7b49\u3002<\/p>\n<p>\u76ee\u524d\u53ea\u5b9e\u73b0\u4e86\u4e09\u5230\u56db\u4e2a\u6307\u793a\u677f\uff0c\u4f46\u8c37\u6b4c\u8ba1\u5212\u521b\u5efa\u66f4\u591a\u7684\u6307\u793a\u677f\u4f9b\u60a8\u9009\u62e9\uff0c\u4f8b\u5982\u7528\u4e8e\u76d1\u89c6\u9ad8\u6216\u4f4eCTR\u5173\u952e\u5b57\u7684\u56fe\u8868\u3002\u5173\u952e\u8bcd\uff0c\u5e7f\u544a\u7ec4\uff0c\u8bbe\u7f6e\uff0c\u6269\u5c55(\u7b49)\u6807\u7b7e\uff0c\u8fc7\u53bb\u662f\u6cbf\u7740\u5c4f\u5e55\u7684\u9876\u90e8\uff0c\u73b0\u5728\u79fb\u52a8\u5230\u5c4f\u5e55\u7684\u5de6\u8fb9\u3002\u673a\u4f1a\u9009\u9879\u5361\uff0c\u66fe\u7ecf\u662f\u4e00\u4e2a\u5355\u72ec\u7684\u9876\u7ea7\u5bfc\u822a\u533a\u57df\uff0c\u73b0\u5728\u5728\u6bcf\u4e2a\u5e7f\u544a\u7ec4\/\u6d3b\u52a8\u7684\u5de6\u4fa7\u6d4f\u89c8\u5668\u5bfc\u822a\u4e2d\u90fd\u53ef\u4ee5\u770b\u5230\uff0c\u5982\u56fe\u6240\u793a:<\/p>\n<\/p>\n<p>\u4f60\u53ef\u4ee5\u5728\u8fd9\u91cc\u770b\u5230\uff0c\u4ed6\u4eec\u628a\u50cf\u5e7f\u544a\u548c\u6269\u5c55\u8fd9\u6837\u7684\u4e1c\u897f\u5206\u7ec4\u5728\u540c\u4e00\u4e2a\u9009\u9879\u5361\u4e2d\uff0c\u56e0\u4e3a\u4ed6\u4eec\u662f\u76f8\u5173\u7684\uff0c\u901a\u5e38\u4f60\u9700\u8981\u5728\u76f8\u540c\u7684\u4e0a\u4e0b\u6587\u4e2d\u8bbf\u95ee\u5b83\u4eec\u2014\u2014\u8fd9\u66f4\u76f4\u89c2\u3002<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<p> &#8220;\u518d\u89c1AdWords\u5c3a\u5bf8\u6807\u7b7e? &#8220;\u5c3a\u5bf8\u6807\u7b7e\u4e00\u76f4\u662fAdWords\u754c\u9762\u4e2d\u6700\u5947\u602a\u7684\u533a\u57df\u4e4b\u4e00\u3002\u8fd9\u91cc\u5c31\u50cf\u4e00\u4e2a\u503e\u5012\u573a\uff0c\u5806\u653e\u7740\u5404\u79cd\u5404\u6837\u7684\u8be6\u7ec6\u62a5\u544a\u3002\u73b0\u5728\uff0c\u4ed6\u4eec\u4ece\u7ef4\u5ea6\u6807\u7b7e\u4e2d\u9009\u53d6\u4e86\u4e00\u4e9b\u66f4\u53d7\u6b22\u8fce\u7684\u62a5\u544a\uff0c\u5e76\u5c06\u8fd9\u4e9b\u4fe1\u606f\u76f4\u63a5\u66b4\u9732\u5728\u7ade\u9009\u548c\u5e7f\u544a\u7fa4\u4f53\u5c42\u9762\u3002\u4f8b\u5982\uff0c\u8bbe\u5907\u603b\u7ed3\u8fc7\u53bb\u662f\u5728\u5c3a\u5bf8\u9009\u9879\u5361\u4e2d\u7684\u4e00\u4e2a\u62a5\u544a\uff0c\u73b0\u5728\u5728\u65b0\u754c\u9762\u4e2d\u53ea\u9700\u70b9\u51fb\u5373\u53ef\u3002\u7c7b\u4f3c\u5730\uff0c\u663e\u793a\u4f60\u7684\u70b9\u51fb\u6765\u81ea\u54ea\u91cc\u7684\u4f4d\u7f6e\u6458\u8981\u4f1a\u66b4\u9732\u5728\u6bcf\u4e2a\u6d3b\u52a8\u548c\u5e7f\u544a\u7ec4\u4e2d\u3002\u4ee5\u524d\uff0c\u60a8\u5fc5\u987b\u5728dimensions\u9009\u9879\u5361\u4e2d\u8fd0\u884c\u4e00\u4e2a\u62a5\u544a\u624d\u80fd\u83b7\u5f97\u8be5\u6570\u636e\u3002<\/p>\n<\/p>\n<p>\u6211\u8ba4\u4e3a\u8fd9\u4f7f\u5b83\u66f4\u5bb9\u6613\u4f7f\u7528\uff0c\u56e0\u4e3a\u5728\u5f53\u524d\u7684\u754c\u9762\u4e2d\uff0c\u4eba\u4eec\u53ef\u80fd\u4e00\u5f00\u59cb\u5c31\u6ca1\u6709\u610f\u8bc6\u5230\u8fd9\u4e2a\u529f\u80fd\u662f\u53ef\u7528\u7684\u3002\u5f53\u4f60\u70b9\u51fb\u201c+\u201d\u6309\u94ae\u521b\u5efa\u4e00\u4e2a\u65b0\u7684\u5e7f\u544a\u6d3b\u52a8\u65f6(\u5982\u4e0b\u56fe\u6240\u793a)\uff0c\u4e00\u4e2a\u65b0\u7684\u57fa\u4e8e\u76ee\u6807\u7684\u5e7f\u544a\u6d3b\u52a8\u521b\u5efa\u5411\u5bfc\u5c31\u4f1a\u51fa\u73b0\u3002AdWords\u4e2d\u6709\u592a\u591a\u4e0d\u540c\u7684\u5e7f\u544a\u7c7b\u578b\uff0c\u5f88\u96be\u8bb0\u4f4f\u6240\u6709\u7684\u5e7f\u544a\u7c7b\u578b\u2014\u2014\u4ed6\u4eec\u8bd5\u56fe\u901a\u8fc7\u9884\u5148\u95ee\u4f60\uff0c\u8ba9\u7528\u6237\u66f4\u5bb9\u6613\uff0c\u4f60\u60f3\u8981\u8fbe\u5230\u4ec0\u4e48\u76ee\u7684?\u8fd9\u5f20\u7167\u7247\u5f88\u96be\u770b\u6e05\u695a\uff0c\u4f46\u57fa\u672c\u4e0a\u5b83\u5728\u95ee\u4f60\u4e00\u4e9b\u95ee\u9898\uff0c\u6bd4\u5982:\u4f60\u662f\u5426\u8bd5\u56fe\u63a8\u52a8\u884c\u52a8?\u4ec0\u4e48\u7c7b\u578b\u7684\u884c\u52a8\uff1f \u7535\u8bdd\u5417?\u5b58\u50a8\u8bbf\u95ee?\u5e94\u7528\u7a0b\u5e8f\u5b89\u88c5\u5417?\u7535\u5b50\u5546\u52a1\u9500\u552e?\u4f60\u7684\u7b54\u6848\u5c06\u51b3\u5b9a\u4f60\u521b\u5efa\u4ec0\u4e48\u6837\u7684\u6d3b\u52a8\u3002<\/p>\n<\/p>\n<p>\u63a7\u5236\u72c2\uff0c\u4e0d\u8981\u62c5\u5fc3:\u8c37\u6b4c\u5411\u6211\u4fdd\u8bc1\uff0c\u5982\u679c\u4f60\u5df2\u7ecf\u77e5\u9053\u4f60\u60f3\u521b\u5efa\u4ec0\u4e48\u6837\u7684\u6d3b\u52a8\uff0c\u4f60\u53ef\u4ee5\u8df3\u8fc7\u8fd9\u4e2a\u5411\u5bfc\u3002\u603b\u7684\u6765\u8bf4\uff0c\u65b0\u7684AdWords\u754c\u9762\u8fd8\u662f\u5f88\u719f\u6089\u7684\u3002\u6211\u677e\u4e86\u4e00\u53e3\u6c14\uff0c\u56e0\u4e3a\u5c3d\u7ba1AdWords\u5f88\u6742\u4e71\uff0c\u5f88\u590d\u6742\uff0c\u4f46\u6211\u5df2\u7ecf\u4f7f\u7528\u5b83\u5f88\u591a\u5e74\u4e86\uff0c\u6211\u5df2\u7ecf\u77e5\u9053\u6240\u6709\u4e1c\u897f\u5728\u54ea\u91cc\u4e86\u2014\u2014\u6211\u62c5\u5fc3\u4ed6\u4eec\u4f1a\u5f7b\u5e95\u68c0\u67e5\u6240\u6709\u4e1c\u897f\u3002\u4f46\u6211\u80fd\u627e\u5230\u6211\u60f3\u627e\u7684\u4e1c\u897f\u3002\u6211\u8ba4\u4e3a\u8fd9\u5c31\u50cf\u5982\u679c\u4f60\u5bb6\u91cc\u6709\u5f88\u591a\u4e1c\u897f\uff0c\u800c\u4e14\u4f60\u4e00\u76f4\u5728\u5806\u66f4\u591a\u7684\u4e1c\u897f\uff0c\u6bcf\u9694\u4e00\u6bb5\u65f6\u95f4\u4f60\u5c31\u9700\u8981\u91cd\u65b0\u6574\u7406\u4e00\u4e0b\u3002\u591a\u5e74\u6765\uff0c\u8c37\u6b4c\u5df2\u7ecf\u6dfb\u52a0\u4e86\u5927\u91cf\u7684\u65b0\u7279\u6027\u548c\u529f\u80fd(\u7ef4\u5ea6\u9009\u9879\u5361\u53ef\u80fd\u5df2\u7ecf\u53d8\u5f97\u50cf\u4e00\u4e2a\u5305\u7f57\u4e07\u8c61\u7684\u5783\u573e\u62bd\u5c49)\u3002\u6211\u8ba4\u4e3a\u8fd9\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u91cd\u65b0\u7ec4\u7ec7\uff0c\u4f7f\u4e1c\u897f\u66f4\u5bb9\u6613\u627e\u5230\uff0c\u4f46\u4e0d\u4f1a\u7834\u574f\u4e00\u5207!\u81f3\u4e8e\u8c01\u5c06\u4ece\u5b83\u5f97\u5230\u6700\u591a\u7684\u597d\u5904\uff0c\u6211\u8ba4\u4e3a\u9ad8\u7ea7\u7528\u6237\u4f1a\u559c\u6b22\u5b83\u3002\u65b0\u4f7f\u7528AdWords\u7684\u7528\u6237\u53ef\u80fd\u4f1a\u559c\u6b22\u5b83\u66f4\u6d41\u7545\u7684\u5916\u89c2\uff0c\u4f46\u65b0\u754c\u9762\u7684\u5b8c\u6574\u6784\u5efa\u662f\u5426\u771f\u7684\u964d\u4f4e\u4e86AdWords\u7684\u590d\u6742\u6027\uff0c\u8fd8\u662f\u53ea\u662f\u5bf9\u73b0\u6709\u4ea7\u54c1\u7684\u7ffb\u65b0\uff0c\u8fd8\u6709\u5f85\u89c2\u5bdf\u3002<\/p>\n<p>\u4f60\u600e\u4e48\u770b?\u4f60\u5bf9\u8fd9\u4e9b\u53d8\u5316\u611f\u5230\u5174\u594b\u5417?Larry Kim\u662fWordStream\u7684\u521b\u59cb\u4eba\u548c\u804a\u5929\u673a\u5668\u4eba\u6784\u5efa\u5e73\u53f0MobileMonkey\u7684\u9996\u5e2d\u6267\u884c\u5b98\u3002<\/p>\n<p>\u53c2\u89c1Larry Kim\u7684\u5176\u4ed6\u5e16\u5b50<\/p>\n<p>\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae0\u5982\u4f55\u4e0e\u8c37\u6b4c\u5e7f\u544a\u81ea\u5b9a\u4e49\u5206\u6bb5\u6218\u6597\u6210\u672c<\/p>\n<p>\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u672a\u5145\u5206\u5229\u7528\u7684\u8c37\u6b4c\u5e7f\u544a\u529f\u80fd\u7684\u529b\u91cf\u3002<\/p>\n<p>\u4e3a\u4ec0\u4e48\u4f60\u7684\u975e\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u5e94\u8be5\u8bbe\u7f6e\u8f6c\u6362\u503c(\u53ca\u5982\u4f55\u505a)<\/p>\n<p>\u63ed\u793a\u4e86\u5982\u4f55\u5728\u8c37\u6b4c\u5e7f\u544a(\u548c\u5176\u4ed6\u5e73\u53f0)\u4e2d\u63d0\u9ad8\u9886\u5148\u8d28\u91cf\u548c\u786e\u4fdd\u6700\u9ad8ROI\u7684\u5173\u952e\u3002<\/p>\n<p>\u6240\u670922\u79cd\u7c7b\u578b\u7684\u8c37\u6b4c\u5e7f\u544a(+\u4f55\u65f6\u548c\u5982\u4f55\u4f7f\u7528\u4ed6\u4eec)<\/p>\n<p>\u6240\u670922\u79cd\u7c7b\u578b\u7684\u8c37\u6b4c\u5e7f\u544a\u7684\u5907\u5fd8\u5355-\u4e0e\u4f18\u70b9\uff0c\u7f3a\u70b9\uff0c\u548c\u66f4\u591a!<\/p>\n<p>\u8bc4\u8bba<\/p>\n<p>\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u672c\u5468\u6211\u53c2\u52a0\u4e86\u8c37\u6b4c\u6027\u80fd\u5cf0\u4f1a\uff0c\u9664\u4e86\u4e86\u89e3AdWords\u5373\u5c06\u51fa\u73b0\u7684\u6240\u6709\u65b0\u53d8\u5316\u548c\u529f\u80fd\u5916\uff0c\u6211\u8fd8\u5f97\u5230\u4e86\u4e00\u4e2a\u673a\u4f1a\u53bb\u8bd5\u75282017 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-686","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=686"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/686\/revisions"}],"predecessor-version":[{"id":2350,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/686\/revisions\/2350"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=686"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}