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\u6211\u4eec\u77e5\u9053\u8fd9\u662f\u5e74\u5e95\u4e86\uff0c\u6211\u4eec\u611f\u89c9\u5f88\u597d\u3002\u4e3a\u4ec0\u4e48?\u56e0\u4e3a\u4eca\u5e74\u6211\u4eec\u8bfb\u4e86\u2014\u2014\u5e76\u4e14\u7231\u4e0a\u4e86\u2014\u2014\u4e00\u4e9b\u5173\u4e8ePPC\u7684\u771f\u6b63\u4e86\u4e0d\u8d77\u7684\u6587\u7ae0\u3002<\/p>\n<\/p>\n
\u4e8b\u5b9e\u4e0a\uff0c\u4f60\u5c06\u8981\u8bfb\u5230\u7684\u662f\u6211\u6311\u9009\u76842016\u5e74\u5728\u7f51\u7edc\u4e0a\u53d1\u5e03\u768421\u7bc7\u6700\u4f73PPC\u8425\u9500\u6587\u7ae0\u3002\u8fd9\u4e9b\u6587\u7ae0\u662f\u5728\u9a74\u6587\u7ae0\u7684\u6d77\u6d0b\u4e2d\u8131\u9896\u800c\u51fa\u7684\u72ec\u89d2\u517d\u3002\u4ee5\u4e0b\u662f\u4eca\u5e74\u5173\u4e8e\u4ed8\u8d39\u641c\u7d22\u3001\u518d\u8425\u9500\u3001\u8f6c\u5316\u7387\u4f18\u5316\u548c\u4ed8\u8d39\u793e\u4ea4\u7684\u6700\u4f73\u5185\u5bb9\u56de\u987e\u3002<\/p>\n
\u4ed8\u8d39\u641c\u7d22\uff0c\u6848\u4f8b\u7814\u7a76\u548c\u7814\u7a76\u5f53\u8c37\u6b4c\u4eca\u5e74\u65e9\u4e9b\u65f6\u5019\u6539\u53d8\u5e03\u5c40\u65f6\uff0cPPC\u8425\u9500\u4eba\u5458\u5413\u574f\u4e86\uff0c\u5e76\u8b66\u544a\u6211\u4eec\u6240\u6709\u4eba\u7684\u672b\u65e5\u5373\u5c06\u6765\u4e34\u3002\u5267\u900f\u8b66\u544a:\u4e8b\u5b9e\u5e76\u975e\u5982\u6b64\uff0c\u6b63\u5982\u6211\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\u6240\u5c55\u793a\u7684\u90a3\u6837\u3002CTRs\u548c\u6d41\u91cf\u589e\u52a0\uff0c\u800ccpc\u4fdd\u6301\u4e0d\u53d8\u3002\u5efa\u8bae:\u5f53\u8c37\u6b4c\u5bf9AdWords\u6216serp\u505a\u51fa\u66f4\u6539\u65f6\uff0c\u4e0d\u8981\u60ca\u614c\u3002\u8010\u5fc3\u5730\u6536\u96c6\u548c\u5206\u6790\u4f60\u7684\u6570\u636e\uff0c\u8fd9\u6837\u4f60\u624d\u80fd\u505a\u51fa\u660e\u667a\u7684\u53cd\u5e94\u3002<\/p>\n
2\u3002\u8bf4\u5230\u6536\u96c6\u548c\u5206\u6790\u6570\u636e\uff0c\u5728AdWords\u63a8\u51fa\u6269\u5c55\u6587\u672c\u5e7f\u544a(ETAs)\u540e\uff0cOptmyzer\u6770\u51fa\u7684Frederick vaeys\u7814\u7a76\u4e86120\u4e07\u4e2a\u5e7f\u544a\u3002\u4ed6\u60f3\u5f04\u6e05\u695a\u6240\u6709\u8868\u73b0\u6700\u597d\u7684eta\u6709\u4ec0\u4e48\u5171\u540c\u70b9\u3002<\/p>\n
\u6536\u83b7:\u6b63\u5982\u6211\u6240\u6000\u7591\u7684\uff0c\u662f\u65f6\u5019\u544a\u522b\u52a8\u6001\u5173\u952e\u5b57\u63d2\u5165(DKI)\u4e86!\u53e6\u5916\uff0c\u4e0d\u8981\u592a\u62c5\u5fc3\u6807\u9898\u7684\u957f\u5ea6;\u66f4\u591a\u7684\u662f\u62c5\u5fc3\u5199\u597d\u6807\u9898(\u60c5\u611f\u89e6\u53d1\u5668\u592a\u68d2\u4e86!)<\/p>\n
3\u3002Bing\u7684\u6269\u5c55\u6587\u672c\u5e7f\u544a\u751a\u81f3\u8d85\u8fc7\u4e86\u8c37\u6b4c\u7684[Data] – WordStream<\/p>\n
\u5728\u4e0eMark Irvine\u786e\u8ba4\u4e4b\u524d\uff0c\u6211\u4eec\u4e0d\u80fd\u79bb\u5f00eta\u7684\u8bdd\u9898(\u4e0d\u662f\u4e00\u6b21\uff0c\u4e0d\u662f\u4e24\u6b21\uff0c\u800c\u662f\u4e09\u6b21)\u3002\u9996\u5148\uff0c\u6211\u4eec\u7684\u9996\u5e2d\u6570\u636e\u79d1\u5b66\u5bb6\u67e5\u770b\u4e86WordStream\u5ba2\u6237\u8d26\u6237\u7684\u805a\u5408\u6570\u636e\uff0c\u4ee5\u8bc4\u4f30\u5fc5\u5e94eta\u7684\u6027\u80fd\uff0c\u5b83\u4eec\u770b\u8d77\u6765\u4e0eAdWords eta\u76f8\u540c\u3002\u7ed3\u8bba:\u8bb8\u591a\u5e7f\u544a\u4e3b\u4ece\u5fc5\u5e94\u5e7f\u544a\u4e2d\u83b7\u5f97\u7684CTRs\u6bd4\u5728AdWords\u4e0a\u66f4\u9ad8\uff0c\u6210\u672c\u66f4\u4f4e\u3002\u6240\u4ee5\u4e0d\u8981\u5fd8\u8bb0Bing\u3002<\/p>\n
4\u3002\u8c37\u6b4c\u7684\u65b0\u7eff\u8272\u5e7f\u544a\u6807\u7b7e\u5f71\u54cd\u5e7f\u544a\u70b9\u51fb\u7387\u4e86\u5417?\u63a5\u4e0b\u6765\uff0cIrvine\u60f3\u770b\u770b\u4ece\u9ec4\u8272\u5230\u7eff\u8272\u5e7f\u544a\u6807\u7b7e\u7684\u53d8\u5316\u662f\u5982\u4f55\u5f71\u54cdCTR\u7684\u3002\u5728\u67e5\u770b\u4e86\u8fd13000\u4e2aWordStream\u5ba2\u6237\u8d26\u53f7\u540e\uff0c\u4ed6\u53d1\u73b0:\u5e7f\u544a\u70b9\u51fb\u7684\u6570\u91cf\u548c\u8d28\u91cf\u90fd\u6709\u4e86\u663e\u8457\u63d0\u9ad8\u3002<\/p>\n<\/p>\n
\u5916\u5356:\u5728\u4e0d\u786e\u5b9a\u7684\u65f6\u5019\u8fdb\u884c\u6d4b\u8bd5\u3002\u4f60\u51e0\u4e4e\u603b\u80fd\u5728\u6570\u636e\u4e2d\u627e\u5230\u4f60\u60f3\u8981\u7684\u7b54\u6848\u3002<\/p>\n
5\u3002\u6211\u4eec\u7684Mark Irvine\u4e09\u90e8\u66f2\u603b\u7ed3\u4e86\u4e0d\u540c\u884c\u4e1a\u7684\u70b9\u51fb\u7387\u3001\u6bcf\u70b9\u51fb\u6210\u672c\u3001\u8f6c\u5316\u7387\u548c\u6bcf\u52a8\u4f5c\u6210\u672c\u3002\u7ed3\u8bba:\u9664\u975e\u4f60\u662f\u72ec\u89d2\u517d\uff0c\u5426\u5219\u4f60\u7684PPC\u6d3b\u52a8\u603b\u662f\u6709\u6539\u8fdb\u7684\u7a7a\u95f4\u3002\u7528\u8fd9\u4e9b\u57fa\u51c6\u6765\u5224\u65ad\u4f60\u662f\u5904\u4e8e\u884c\u4e1a\u7684\u4f4e\u7aef\u8fd8\u662f\u4e2d\u7b49\u6c34\u5e73\u2014\u2014\u5982\u679c\u662f\u7684\u8bdd\uff0c\u52aa\u529b\u8d85\u8d8a\u8fd9\u4e9b\u57fa\u51c6\uff0c\u6210\u4e3a\u72ec\u89d2\u517d\u3002<\/p>\n
6\u3002\u8fd9\u7bc7\u6587\u7ae0\u7531Frederik Hyldig\u5f3a\u8c03\u4e86AdWords\u7f16\u8f91\u5668\u4e2d\u4e00\u4e9b\u9690\u85cf\u7684\u5b9d\u77f3\uff0c\u8ba4\u771f\u7684PPC\u8425\u9500\u4eba\u5458\u5e94\u8be5\u68c0\u67e5\u3002\u667a\u80fd\u6279\u91cf\u7f16\u8f91\u7684\u77ed\u4ee3\u7801\uff0c\u4ece\u5bfc\u822a\u4e2d\u9690\u85cf\u7a7a\u7c7b\u578b\uff0c\u5728\u5404\u81ea\u7684\u5e7f\u544a\u7ec4\u4e2d\u91cd\u590d\u5e7f\u544a\u6216\u5173\u952e\u5b57\uff0c\u90fd\u7279\u522b\u503c\u5f97\u4e00\u8bfb\u3002AdWords\u7f16\u8f91\u5668\u6709\u5f88\u591a\u975e\u5e38\u6709\u7528\u7684\u529f\u80fd\uff0c\u4f46\u5e76\u4e0d\u662f\u6240\u6709\u7684\u529f\u80fd\u90fd\u662f\u663e\u800c\u6613\u89c1\u7684\u3002\u7ecf\u5e38\u5b66\u4e60\u4f60\u4f7f\u7528\u7684\u5de5\u5177\uff0c\u8fd9\u6837\u4f60\u5c31\u53ef\u4ee5\u628a\u5df2\u7ecf\u5f88\u597d\u7684\u4e1c\u897f\u505a\u5f97\u66f4\u597d\u3002<\/p>\n
7\u30023\u8c37\u6b4cAdWords\u9ed1\u5ba2\u9a71\u52a8\u9ad8\u8d28\u91cf\u7684\u7ebf\u7d22\u641c\u7d22\u5f15\u64ce\u571f\u5730<\/p>\n
\u4f60\u77e5\u9053\u5982\u4f55\u6279\u91cf\u4fee\u6539\u5bbd\u5339\u914d\u4fee\u6539\u5173\u952e\u8bcd\u5417?\u6216\u8005\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u6709\u4e00\u4e2a\u5173\u952e\u8bcd\u5982\u4f55\u63d0\u9ad8\u4f60\u7684\u8d28\u91cf\u8bc4\u5206?\u6216\u8005\u5982\u4f55\u542f\u7528\u53ea\u4f7f\u7528\u7535\u8bdd\u7684\u6d3b\u52a8?\u5982\u679c\u6ca1\u6709\uff0c\u4f60\u4f1a\u60f3\u770b\u770bTodd Saunders\u7684\u8fd9\u7bc7\u6709\u7528\u7684\u6587\u7ae0\u3002\u6536\u83b7:\u6b63\u5982\u6851\u5fb7\u65af\u6240\u8bf4\uff0c\u4f7f\u7528\u8fd9\u4e9b\u6280\u5de7\u5c06\u201c\u4fdd\u6301\u4f60\u7684\u8d26\u6237\u7cbe\u7b80\uff0c\u76ee\u6807\u7cbe\u786e\uff0c\u66f4\u597d\u5730\u4f18\u5316\uff0c\u4ee5\u83b7\u5f97\u9ad8\u8d28\u91cf\u7684\u5ba2\u6237\u3002\u201d<\/p>\n
\u518d\u8425\u9500\u548cRLSA<\/p>\n
8\u3002\u5728\u8fd9\u7bc7\u6fc0\u52a8\u4eba\u5fc3\u7684\u6587\u7ae0\u4e2d\uff0cJohnathan Dane\u5206\u4eab\u4e8633\u79cd\u7c7b\u578b\u7684\u518d\u8425\u9500\u6d3b\u52a8\u4ee5\u53ca\u5982\u4f55\u5229\u7528\u5b83\u4eec\u3002\u4ed6\u6db5\u76d6\u4e86\u8fd9\u4e48\u591a\u4e86\u4e0d\u8d77\u7684\u518d\u8425\u9500\u7c7b\u578b:\u4ece\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff0c\u5230\u641c\u7d22\uff0c\u5230\u5185\u5bb9\uff0c\u518d\u5230\u79fb\u52a8\u5e94\u7528\u91cd\u65b0\u5b9a\u4f4d\u3002\u6536\u83b7:\u518d\u8425\u9500\u662f\u4e00\u79cd\u975e\u5e38\u5f3a\u5927\u7684\u5de5\u5177\uff0c\u5982\u679c\u64cd\u4f5c\u5f97\u5f53\uff0c\u5b83\u53ef\u4ee5\u8d85\u8d8a\u4efb\u4f55\u5176\u4ed6\u8425\u9500\u6e20\u9053\u3002<\/p>\n
9\u3002<\/p>\n
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10\u3002\u5927\u591a\u6570PPC\u7b56\u7565\u90fd\u5173\u6ce8\u4e8e\u8f6c\u5316\u6f0f\u6597\u7684\u8d2d\u4e70\u9636\u6bb5\u3002\u4f46\u5728\u8fd9\u7bc7\u7cbe\u5f69\u7684\u300a\u767d\u677f\u661f\u671f\u4e94\u300b\u4e2d\uff0c\u8428\u66fc\u838e\u00b7\u8bfa\u5e03\u5c14\u5206\u4eab\u4e86\u4e00\u4e9b\u5173\u4e8e\u5982\u4f55\u5728\u5fe0\u8bda\u5ea6\u548c\u5ba3\u4f20\u9636\u6bb5\u4f7f\u7528\u4ed8\u8d39\u5a92\u4f53\u7684\u7edd\u5999\u5efa\u8bae\u3002\u79d8\u8bc0:\u501f\u52a9\u518d\u8425\u9500\u5217\u8868(\u7ade\u6807\u7ade\u4e89\u5bf9\u624b\u7684\u540d\u5b57\uff0c\u63d0\u4f9b\u72ec\u7279\u7684\u6298\u6263\uff0c\u4ea4\u53c9\u9500\u552e\u6216\u8ffd\u52a0\u9500\u552e)\uff0c\u4ece\u73b0\u6709\u5ba2\u6237\u90a3\u91cc\u83b7\u5f97\u66f4\u591a\u7684\u7ec8\u8eab\u4ef7\u503c\u3002\u8fd9\u6bd4\u83b7\u53d6\u65b0\u5ba2\u6237\u8981\u4fbf\u5b9c\u5f97\u591a\u3002<\/p>\n
11\u3002\u8c08\u5230\u6f0f\u6597\uff0cMaddie Cary\u5c06\u4f60\u5e94\u8be5\u7784\u51c6\u7684\u6240\u6709\u518d\u8425\u9500\u53d7\u4f17\u6309\u4ed6\u4eec\u76ee\u524d\u6240\u5904\u7684\u9636\u6bb5\u8fdb\u884c\u4e86\u5f88\u597d\u7684\u5206\u89e3\uff0c\u5305\u62ec\u7814\u7a76\u3001\u610f\u8bc6\u3001\u610f\u56fe\u3001\u884c\u52a8\u6216\u5fe0\u8bda\u5ea6\u3002<\/p>\n<\/p>\n
\u8981\u70b9:PPC\u4e0d\u4f1a\u968f\u7740\u8f6c\u6362\u800c\u505c\u6b62\u3002\u9664\u4e86\u83b7\u53d6\u65b0\u5ba2\u6237\u4e4b\u5916\uff0c\u8fd8\u8981\u60f3\u529e\u6cd5\u5229\u7528PPC\u4ece\u4f60\u7684\u6d88\u8d39\u8005\u57fa\u7840\u4e2d\u521b\u9020\u6301\u7eed\u7684\u5fe0\u8bda\u5ea6\u548c\u7ec8\u8eab\u6536\u76ca\u3002<\/p>\n
Landing Pages & CRO<\/p>\n
12\u3002\u901a\u8fc7PPC\u548c\u767b\u9646\u9875\u7684\u6700\u4f73\u5b9e\u8df5\uff0c\u5c06B2B\u5ba2\u6237\u589e\u52a09\u500d[\u6848\u4f8b\u7814\u7a76]- Unbounce<\/p>\n
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\u5efa\u8bae:\u6c38\u8fdc\u4e0d\u8981\u6ee1\u8db3\u4e8e\u5e73\u5747\u6c34\u5e73\u3002\u5982\u679c\u4f60\u505a\u4e86<\/p>\n
13\uff0c\u4f60\u603b\u662f\u53ef\u4ee5\u628a\u4f60\u7684PPC\u9a74\u5b50\u53d8\u6210\u795e\u5947\u7684\u72ec\u89d2\u517d\u3002\u4eca\u5929\u5c31\u628a\u4f60\u7684\u8f6c\u5316\u7387\u63d0\u9ad845%\u2026\u2026\u4e0d\uff0c\u771f\u7684!Jacob Baadsgaard\u95ee\u4e86\u4e00\u4e2a\u5f88\u91cd\u8981\u7684\u95ee\u9898:\u4f60\u5728\u8ffd\u8e2a\u4f60\u6240\u6709\u7684\u8f6c\u6362\u5417?\u5728\u67e5\u770b\u4e862000\u591a\u4e2a\u8d26\u6237\u540e\uff0c\u4ed6\u53d1\u73b042%\u7684\u5e7f\u544a\u5546\u6ca1\u6709\u8ddf\u8e2a\u4efb\u4f55\u8f6c\u5316\u7387\uff0c\u800c\u8ddf\u8e2a\u8f6c\u5316\u7387\u7684\u5e7f\u544a\u5546\u4e2d\u53ea\u6709\u4e00\u534a\u53ea\u8ddf\u8e2a\u4e86\u90e8\u5206\u53ef\u80fd\u7684\u8f6c\u5316\u7387\u884c\u4e3a\u3002\u6240\u6709\u8fd9\u4e9b\u5e7f\u544a\u5546\u90fd\u4e0d\u77e5\u9053\u4ed6\u4eec\u7684\u5e7f\u544a\u662f\u72ec\u89d2\u517d\u8fd8\u662f\u9a74\u3002<\/p>\n<\/p>\n
\u5916\u5356:\u8bbe\u7f6e\u8f6c\u6362\u8ddf\u8e2a(\u5e9f\u8bdd!)<\/p>\n
14\u3002\u5927\u591a\u6570CRO\u7684\u52aa\u529b\u90fd\u96c6\u4e2d\u5728\u9875\u9762\u5143\u7d20\u4e0a\u3002\u4f46\u5b9e\u9645\u4e0a\uff0c\u5982\u679c\u4f60\u60f3\u5927\u5e45\u63d0\u9ad8\u8f6c\u5316\u7387\uff0c\u4f60\u6700\u597d\u50cf\u6211\u4e00\u6837:\u4e13\u6ce8\u4e8e\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u8ba9\u4f60\u4f60\u4eec\u7684\u62a5\u4ef7\u66f4\u6709\u5438\u5f15\u529b\u3002\u5efa\u8bae:\u5f00\u59cb\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\u3001\u518d\u8425\u9500\u3001RLSA\u548c\u89c6\u9891\u5e7f\u544a\u8ba9\u4eba\u4eec\u503e\u5411\u4e8e\u4f60\u7684\u54c1\u724c\u3002\u81f3\u4e8e\u4f60\u7684\u4ea7\u54c1\uff0c\u5b83\u5fc5\u987b\u4e0e\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u63d0\u4f9b\u7684\u4ea7\u54c1\u6709\u5f88\u5927\u7684\u4e0d\u540c\uff0c\u800c\u4e14\u66f4\u6709\u4ef7\u503c\u3002\u5982\u679c\u4f60\u80fd\u8ba9\u4eba\u4eec\u5174\u594b\u5230\u70b9\u51fb\u4f60\u7684\u4ea7\u54c1\uff0c\u90a3\u4e48\u4ed6\u4eec\u5c31\u66f4\u6709\u53ef\u80fd\u8f6c\u5316\u4e3a\u7528\u6237!<\/p>\n
15\u3002\u4e3a\u4ec0\u4e48\u4f60\u7684Facebook\u8f6c\u5316\u7387\u6bd4\u8c37\u6b4cAnalytics\u9ad8?\u7b80\u5355\u5730\u8bf4\uff0cFacebook\u548c\u8c37\u6b4c\u62a5\u544a\u8f6c\u5316\u7387\u7684\u65b9\u5f0f\u4e0d\u540c\u3002\u4f46Cassie oumid\u5728\u8fd9\u7bc7\u6709\u7528\u7684\u6587\u7ae0\u4e2d\u89e3\u91ca\u4e86\u5982\u4f55\u7f29\u5c0f\u5dee\u8ddd\u3002\u7ed3\u8bba:\u5f04\u6e05\u695aFacebook\u548c\u8c37\u6b4cAnalytics\u662f\u5982\u4f55\u8ffd\u8e2a\u548c\u62a5\u544a\u7528\u6237\u8f6c\u5316\u7387\u7684\uff0c\u8fd9\u6837\u4f60\u5c31\u4e0d\u4f1a\u62ff\u82f9\u679c\u548c\u6a58\u5b50\u505a\u6bd4\u8f83\u4e86\u3002(\u9644\u8a00\uff0cPPC\u82f1\u96c4\u6447\u6eda-\u611f\u8c22\u6240\u6709\u4e86\u4e0d\u8d77\u7684PPC\u5185\u5bb9\u4eca\u5e74!)<\/p>\n
Facebook\u5e7f\u544a\u5982\u4f55\u7528Facebook\u5e7f\u544a\u5b9a\u4f4d\u4f60\u7684\u53d7\u4f17\u2014\u2014\u641c\u7d22\u5f15\u64ce\u6742\u5fd7<\/p>\n
Facebook\u5e7f\u544a\u5b9a\u4f4d\u65e2\u5e7f\u6cdb\u53c8\u590d\u6742\u3002\u5982\u679c\u4f60\u771f\u7684\u60f3\u63a5\u89e6\u5230\u76ee\u6807\u53d7\u4f17\uff0c\u4f60\u9700\u8981\u77e5\u9053\u5f88\u591a\u4e8b\u60c5\u3002\u5e78\u8fd0\u7684\u662f\uff0cWordStream\u6c47\u96c6\u4e86\u4e00\u4e2a\u53f2\u8bd7\u822c\u7684\u4fe1\u606f\u56fe\u8868(\u7531Danny Goodwin\u62a5\u9053)\u6765\u5e2e\u52a9\u4f60\u505a\u5230\u8fd9\u4e00\u70b9\u3002\u5efa\u8bae:\u5f53\u4f60\u8ba1\u5212\u4f60\u7684Facebook\u5e7f\u544a\u7b56\u7565\u65f6\uff0c\u53ef\u4ee5\u4f7f\u7528\u8fd9\u5f20\u4fe1\u606f\u56fe\u8868\u4f5c\u4e3a\u6e05\u5355\u6216\u5c0f\u6284\u3002<\/p>\n
17\u3002\u5982\u679c\u4f60\u60f3\u63d0\u9ad8\u7528\u6237\u7c98\u6027\u548c\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u90a3\u4e48Facebook\u89c6\u9891\u5e7f\u544a\u662f\u4e00\u79cd\u65b9\u6cd5(\u800c\u4e14\u5f88\u4fbf\u5b9c!)\u2014\u2014\u53ea\u8981\u4f60\u53d1\u5e03\u7684\u662f\u4ee4\u4eba\u96be\u5fd8\u7684\u5185\u5bb9\u3002Mari Smith\u5206\u4eab\u4e86\u5982\u4f55\u5236\u4f5c\u66f4\u5438\u5f15\u773c\u7403\u7684Facebook\u89c6\u9891\u5e7f\u544a\u7684\u5efa\u8bae\u3002\u5efa\u8bae:\u4f60\u6c38\u8fdc\u4e0d\u77e5\u9053\u4f60\u7684Facebook\u89c6\u9891\u4e2d\u54ea\u4e00\u4e2a\u4f1a\u6210\u4e3a\u72ec\u89d2\u517d\uff0c\u6240\u4ee5\u786e\u4fdd\u4f60\u4e0a\u4f20\u7684\u4efb\u4f55\u89c6\u9891\u90fd\u6709\u4e00\u4e2a\u597d\u7684\u6807\u9898\uff0c\u51fa\u8272\u7684\u89c6\u89c9\u6548\u679c\uff0c\u4e00\u4e9b\u4e2a\u6027\u548c\u5f15\u4eba\u6ce8\u76ee\u7684\u5185\u5bb9\u3002<\/p>\n
18\u3002\u6211\u4eec\u6d4b\u8bd5\u4e8648\u4e2aFacebook\u5e7f\u544a\u6765\u6253\u78346\u4e2a\u8425\u9500\u795e\u8bdd\u2014\u2014SketchDeck<\/p>\n
Facebook\u5e7f\u544a\u5fc5\u987b\u662f\u76f8\u5173\u7684;\u4f60\u5e94\u8be5\u5728\u56fe\u7247\u4e0a\u4f7f\u7528\u6587\u5b57;\u6700\u597d\u662f\u5c55\u793a\u4eba\uff0c\u800c\u4e0d\u662f\u5c55\u793a\u4ea7\u54c1\u6216\u7269\u54c1;\u5fae\u7b11\u7684\u5973\u4eba\u80dc\u8fc7\u4e0d\u5feb\u4e50\u7684\u7537\u4eba;\u4f7f\u7528\u4f60\u7684logo\u662f\u4e0d\u597d\u7684;\u8d85\u7ea7\u7b80\u5355\u7684\u56fe\u7247\u6548\u679c\u6700\u597d\u3002\u4e8b\u5b9e\u8fd8\u662f\u865a\u6784?\u8fd9\u7bc7\u6587\u7ae0\u63ed\u793a\u4e86\u4e00\u4e9b\u4ee4\u4eba\u60ca\u8bb6\u7684\u4e8b\u5b9e\u3002<\/p>\n<\/p>\n
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19\u3002\u6709\u4e00\u79cd\u65b9\u6cd5\u53ef\u4ee5\u8ba9\u4f60\u7684Facebook\u5e7f\u544a\u6d3b\u52a8\u5728\u4e00\u6bb5\u65f6\u95f4\u540e\u4e0d\u4f1a\u6d88\u5931\u5417?\u5f53\u7136\uff0cJon Loomer\u5728\u8fd9\u7bc7\u7cbe\u5f69\u7684\u6587\u7ae0\u4e2d\u5206\u4eab\u4e86\u4e00\u4e2a\u60a8\u53ef\u4ee5\u5b9e\u73b0\u7684\u8fc7\u7a0b\u3002\u6536\u83b7:\u901a\u8fc7\u521b\u5efa\u4e00\u4e9b\u667a\u80fd\u7f51\u7ad9\u7684\u81ea\u5b9a\u4e49\u53d7\u4f17\uff0c\u5e76\u5728\u6b63\u786e\u7684\u65f6\u95f4\u95f4\u9694\u9501\u5b9a\u8fd9\u4e9b\u53d7\u4f17\uff0c\u4f60\u53ef\u4ee5\u505a\u4e00\u4e9b\u795e\u5947\u7684\u4e8b\u60c5\u6765\u5e2e\u52a9\u9500\u552e\u4f60\u7684\u4ea7\u54c1\u3002<\/p>\n
Twitter\u5e7f\u544a<\/p>\n
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\u63a8\u7279\u662f\u4e00\u4e2a\u6709\u6548\u7684\u6e20\u9053\u6765\u5f71\u54cd\u5ba2\u6237\u5bfc\u5411\u8f6c\u5316\u7387\u5417?\u4e3a\u4e86\u627e\u5230\u7b54\u6848\uff0c\u52b3\u4f26\u00b7\u9a6c\u6258\u65af\u505a\u4e86\u4e00\u4e2a\u6709\u8da3\u7684\u5b9e\u9a8c\uff0c\u5c06\u4e00\u4efd\u7ebf\u7d22\u5217\u8868\u5206\u6210\u4e24\u7ec4:\u4e00\u7ec4\u5728Twitter\u4e0a\u770b\u5230\u4e86\u518d\u8425\u9500\u5e7f\u544a\uff0c\u53e6\u4e00\u7ec4\u6ca1\u6709\u3002\u5979\u53d1\u73b0\uff0c\u524d\u4e00\u7ec4\u4eba\u8f6c\u5316\u4e3a\u987e\u5ba2\u7684\u6548\u679c\u6bd4\u540e\u4e00\u7ec4\u597d64%\u3002\u7ed3\u8bba:Twitter\u7684\u518d\u8425\u9500\u662f\u6709\u6548\u7684\u3002\u559c\u6b22\u518d\u8425\u9500\u7684\u539f\u56e0\u6709\u5f88\u591a\u2014\u2014\u66f4\u591a\u7684\u7ebf\u7d22\u548c\u8f6c\u5316\u7387\uff0c\u66f4\u9ad8\u7684\u8bbf\u95ee\u8005\u53c2\u4e0e\u5ea6\uff0c\u4ee5\u53ca\u63d0\u9ad8\u54c1\u724c\u53ec\u56de\u7387\uff0c\u7b49\u7b49\u3002(\u53e6\u5916\uff0c\u8bf7\u67e5\u770b\u6211\u5173\u4e8e\u5982\u4f55\u5f00\u5c55\u63a8\u7279\u5f15\u5bfc\u6d3b\u52a8\u7684\u5e16\u5b50\u3002)<\/p>\n
21\u3002\u6211\u4eec\u5206\u6790\u4e867712\u4e2a\u63a8\u7279\u5e7f\u544a\uff0c\u4ee5\u4e0b\u662f\u6211\u4eec\u5b66\u5230\u7684:AdEspresso<\/p>\n
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2016\u5e74\u4f60\u6700\u559c\u6b22\u7684PPC\u8425\u9500\u6587\u7ae0\u662f\u4ec0\u4e48?<\/p>\n
Larry Kim\u662fWordStream\u7684\u521b\u59cb\u4eba\u548c\u804a\u5929\u673a\u5668\u4eba\u6784\u5efa\u5e73\u53f0MobileMonkey\u7684\u9996\u5e2d\u6267\u884c\u5b98\u3002<\/p>\n
\u67e5\u770bLarry Kim\u7684\u5176\u4ed6\u6587\u7ae0<\/p>\n
\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae08\u79cd\u806a\u660e\u7684\u65b9\u6cd5\u5728\u8c37\u6b4c\u5e7f\u544a\u7ade\u4e89(\u4e0d\u63d0\u9ad8\u51fa\u4ef7)\u8fd9\u91cc\u67098\u4e2a\u7b56\u7565\u548c24\u4e2a\u6218\u672f\uff0c\u4f60\u53ef\u4ee5\u5728\u51fa\u4ef7\u4e4b\u524d\u505a\u3002<\/p>\n
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