Home – Blog -\u8c37\u6b4c\u3001\u4e9a\u9a6c\u900a\u548c\u5fc5\u5e94<\/p>\n
\u4e0a\u7535\u5b50\u5546\u52a1PPC\u7684\u6743\u5a01\u6307\u5357\u60f3\u8c61\u4e00\u4e0b:\u4e00\u4e2a\u5927\u578b\u516c\u7acb\u5927\u5b66\u7684\u5bbf\u820d\u3002\u8fd9\u662f\u4e00\u4e2a\u6e05\u723d\u7684\u5341\u6708\u661f\u671f\u516d\u7684\u4e0b\u53484\u70b9\u3002\u7f8e\u4e3d\u7684\u3001\u8272\u5f69\u9c9c\u8273\u7684\u6811\u53f6\u6b63\u5728\u7a97\u5916\u98d8\u843d\uff0c\u5b83\u4eec\u8010\u5fc3\u5730\u98d8\u843d\u5728\u6f6e\u6e7f\u7684\u8349\u5730\u4e0a\uff0c\u4f18\u96c5\u5f97\u8db3\u4ee5\u8ba9\u5929\u4f7f\u54ed\u6ce3\u3002\u7a81\u7136\uff0c\u6211\u4eec\u7684\u7537\u4e3b\u89d2\u8fdb\u4e86\u623f\u95f4\u3002\u4ed6\u8d1f\u8d23\u4efb\u5730\u559d\u7740\u6de1\u5564\u9152\uff0c\u8ddf\u5728\u8db3\u7403\u6bd4\u8d5b\u7684\u540e\u9762\uff0c\u7a81\u7136\u610f\u8bc6\u5230\u4e00\u4e2a\u95ee\u9898\u3002\u4ed6\u73b0\u5728\u9700\u8981\u4e00\u4e2a\u65b0\u7684\u6d74\u5e18\u4e4b\u7c7b\u7684\u4e1c\u897f\u3002\u5f53\u7136\uff0c\u4f60\u4eec\u662f\u4e13\u8425\u6d74\u5e18\u7684\u3002\u4f60\u7684\u53ef\u4ee5\u548c\u6700\u597d\u7684\u7ade\u4e89\u3002\u4f46\u5f53\u6211\u4eec\u7684\u82f1\u96c4\uff0c\u4f5c\u4e3a\u4e00\u4e2a\u53e4\u602a\u7684Z\u4e16\u4ee3\uff0c\u8c37\u6b4c\u641c\u7d22\u201c\u9177\u6bd9\u4e86\u7684\u6d74\u5e18\u201d\u65f6\uff0c\u4ed6\u5728\u8d2d\u7269\u5e7f\u544a\u4e2d\u770b\u4e0d\u5230\u4f60\u7684\u3002<\/p>\n
\u4e3a\u4ec0\u4e48?\u56e0\u4e3a\u4f60\u8fd8\u6ca1\u5f00\u59cb\u505a\u8d2d\u7269\u5e7f\u544a\u5462\u3002\u4f60\u6ca1\u6709\u82b1\u65f6\u95f4\u53bb\u4e86\u89e3\u5b83\u4eec\u662f\u5982\u4f55\u5de5\u4f5c\u7684\uff0c\u4f60\u4e00\u76f4\u5728\u8fd0\u884c\u6587\u672c\u5e7f\u544a\u3002\u7531\u4e8e\u4f60\u5728SERP\u9876\u90e8\u7f3a\u4e4f\u53ef\u89c1\u6027\uff0c\u4f60\u5df2\u7ecf\u5931\u53bb\u4e86\u4e00\u4e2a\u6f5c\u5728\u5ba2\u6237\u3002\u6211\u4eec\u4e0d\u5e0c\u671b\u53d1\u751f\u8fd9\u79cd\u60c5\u51b5\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u6211\u4eec\u628a\u8fd9\u4e2a\u7535\u5b50\u5546\u52a1ppp\u6307\u5357\u653e\u5728\u4e00\u8d77\u2014\u2014\u8fd9\u6837\u4f60\u5c31\u53ef\u4ee5\u5b66\u4e60\u8c37\u6b4c\u8d2d\u7269\u3001\u5fc5\u5e94\u8d2d\u7269\u548c\u4e9a\u9a6c\u900a\u5e7f\u544a\u7684\u57fa\u672c\u539f\u7406\u3002\u5f53\u4f60\u5b8c\u6210\u9605\u8bfb\u7684\u65f6\u5019\uff0c\u4f60\u4f1a\u5b66\u5230:<\/p>\n
\u5982\u4f55\u8c37\u6b4c\u8d2d\u7269\uff0c\u5fc5\u5e94\u8d2d\u7269\uff0c\u548c\u4e9a\u9a6c\u900a\u5e7f\u544a\u5de5\u4f5c\u5982\u4f55\u5efa\u7acb\u548c\u7ed3\u6784\u5e10\u6237\u5728\u6bcf\u4e2a\u5e73\u53f0\u4e0a\u5982\u4f55\u4f18\u5316\u60a8\u7684\u51fa\u4ef7\u5728\u6bcf\u4e2a\u5e73\u53f0\u548c\u66f4\u591a!\u8ba9\u6211\u4eec\u5f00\u59cb\u5427\u3002<\/p>\n
\u5f53\u8c37\u6b4c\u7528\u6237\u641c\u7d22\u4ea7\u54c1\u65f6\uff0c\u4ed6\u4eec\u4f1a\u770b\u5230\u8d2d\u7269\u5e7f\u544a\u3002\u5728\u684c\u9762\uff0c\u8fd9\u4e9b\u5e7f\u544a\u4ee5\u7f51\u683c\u683c\u5f0f\u663e\u793a\u5728SERP\u7684\u53f3\u4fa7\u3002\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\uff0c\u5b83\u4eec\u4ee5\u65cb\u8f6c\u6728\u9a6c\u7684\u5f62\u5f0f\u663e\u793a\u5728SERP\u7684\u9876\u90e8\u3002\u6839\u636e\u641c\u7d22\u5f15\u64ce\u5929\u5730(Search Engine Land)\u7684\u6570\u636e\uff0c\u8d2d\u7269\u5e7f\u544a\u7ea6\u5360\u975e\u54c1\u724c\u4ea7\u54c1\u641c\u7d22\u70b9\u51fb\u91cf\u768475%\u3002\u6240\u6709\u7684\u67e5\u8be2\u90fd\u8003\u8651\u5230\u54c1\u724c\u548c\u975e\u54c1\u724c\u8d2d\u7269\u5e7f\u544a\u9a71\u52a8\u4e86\u5927\u7ea652%\u7684\u7535\u5b50\u5546\u52a1\u5e7f\u544a\u5546\u7684\u70b9\u51fb\u3002\u5728\u5176\u4ed6\u5730\u65b9\uff0cSmart Insights\u62a5\u544a\u79f0\uff0c\u5728\u8c37\u6b4c\u4e0a\u505a\u5e7f\u544a\u7684\u7f8e\u56fd\u7535\u5b50\u5546\u52a1\u4f9b\u5e94\u554685%\u7684\u4ed8\u8d39\u70b9\u51fb\u6765\u81ea\u8d2d\u7269\u5e7f\u544a\u3002\u8d2d\u7269\u5bf9\u7535\u5b50\u5546\u52a1\u6570\u5b57\u8425\u9500\u81f3\u5173\u91cd\u8981\u3002<\/p>\n
\u4e3a\u4e00\u4e2a\u8d85\u7ea7\u6df1\u5165\u7684\u770b\u4ec0\u4e48\u9700\u8981\u5efa\u7acb\u4e00\u4e2a\u76c8\u5229\u8c37\u6b4c\u8d2d\u7269\u6d3b\u52a8\uff0c\u4e0b\u8f7d\u6211\u4eec\u7684\u514d\u8d39\u6307\u5357\u4eca\u5929!\u8c37\u6b4cShopping\u662f\u5982\u4f55\u8fd0\u4f5c\u7684?\u7b80\u77ed\u7684\u56de\u7b54:\u4e0e\u5176\u4ed6\u8c37\u6b4c\u5e7f\u544a\u5b8c\u5168\u4e0d\u540c\u3002<\/p>\n
\u8981\u6210\u4e3a\u4e00\u4e2a\u8d2d\u7269\u5e7f\u544a\u5ba2\u6237\uff0c\u60a8\u5fc5\u987b\u5c06\u60a8\u7684\u8c37\u6b4c\u5e7f\u544a\u5e10\u6237\u94fe\u63a5\u5230\u8c37\u6b4c\u5546\u4eba\u4e2d\u5fc3\u3002\u522b\u62c5\u5fc3\u2014\u2014\u8fd9\u662f\u4e00\u4e2a\u8d85\u7ea7\u7b80\u5355\u7684\u8fc7\u7a0b\u3002\u4f60\u53ef\u4ee5\u5728\u8fd9\u91cc\u5904\u7406\u3002<\/p>\n
\u786e\u5b9a\u4e4b\u540e\uff0c\u5c31\u53ef\u4ee5\u8bbe\u7f6e\u4ea7\u54c1\u6570\u636e\u63d0\u8981\u4e86\u2014\u2014\u4e00\u4e2a\u7535\u5b50\u8868\u683c\uff0c\u5b83\u63cf\u8ff0\u548c\u7ec4\u7ec7\u76ee\u5f55\u4e2d\u7684\u6bcf\u4e2a\u4ea7\u54c1\uff0c\u4f7f\u8c37\u6b4c\u53ef\u4ee5\u8f7b\u677e\u5730\u6293\u53d6\u5b83\u5e76\u5efa\u7acb\u6240\u9700\u4fe1\u606f\u7684\u7d22\u5f15\u3002\u62e5\u6709\u5c0f\u578b\u4ea7\u54c1\u76ee\u5f55\u7684\u5e7f\u544a\u5546\u53ef\u80fd\u53ef\u4ee5\u521b\u5efa\u81ea\u5df1\u7684\u63d0\u8981\u3002\u8f83\u5927\u7684\u5e7f\u544a\u5546(\u90a3\u4e9b\u9500\u552e\u6570\u767e\u6216\u6570\u5343\u79cd\u4ea7\u54c1\u7684\u5e7f\u544a\u5546)\u5c06\u9700\u8981\u5229\u7528\u81ea\u52a8feed\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n
\u5f53\u521b\u5efa\u60a8\u7684\u63d0\u8981\u65f6\uff0c\u60a8\u5fc5\u987b\u4e3a\u76ee\u5f55\u4e2d\u7684\u6bcf\u4e2a\u4ea7\u54c1\u63d0\u4f9b\u4ee5\u4e0b\u4fe1\u606f:<\/p>\n
ID\u6807\u9898\u63cf\u8ff0\u94fe\u63a5\u56fe\u50cf\u94fe\u63a5\u53ef\u7528\u6027\u4ef7\u683c\u7c7b\u522b\u54c1\u724cGTIN MPN\u6761\u4ef6\u9879\u76ee\u7ec4ID Shipping <\/p>\n
\u6709\u4e00\u4e2a\u539f\u56e0\u8c37\u6b4c\u9700\u8981\u8fd9\u4e48\u591a\u4fe1\u606f:\u8d2d\u7269\u5e7f\u544a\u5546\u4e0d\u521b\u5efa\u4ed6\u4eec\u81ea\u5df1\u7684\u5e7f\u544a\u3002\u76f8\u53cd\uff0c\u8c37\u6b4c\u7d22\u5f15\u60a8\u7684\u4ea7\u54c1\u6570\u636e\uff0c\u5e76\u4f7f\u7528\u5b83\u4e3a\u60a8\u7684\u5546\u5e97\u521b\u5efa\u6570\u5b57\u914d\u7f6e\u6587\u4ef6\u3002(\u5f53\u7136\uff0c\u5b83\u5bf9\u5176\u4ed6\u7684\u8d2d\u7269\u5e7f\u544a\u5ba2\u6237\u4e5f\u662f\u8fd9\u6837\u505a\u7684\u3002)<\/p>\n
\u8fd9\u6837\uff0c\u5f53\u7528\u6237\u641c\u7d22\u4ea7\u54c1\u65f6\uff0c\u8c37\u6b4c\u5c31\u62e5\u6709\u4e86\u81ea\u52a8\u751f\u6210\u6700\u76f8\u5173\u8d2d\u7269\u5e7f\u544a\u6240\u9700\u7684\u4fe1\u606f\u3002<\/p>\n
\u8d2d\u7269\u5e7f\u544a\u5546\u4e5f\u4e0d\u4f1a\u5bf9\u5173\u952e\u8bcd\u51fa\u4ef7\u3002\u76f8\u53cd\uff0c\u5c31\u50cf\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e00\u6837\uff0c\u4f60\u5728\u4ea7\u54c1\u6807\u9898\u548c\u4ea7\u54c1\u63cf\u8ff0\u4e2d\u7784\u51c6\u5173\u952e\u5b57\u3002\u901a\u8fc7\u8fd9\u6837\u505a\uff0c\u5e76\u63d0\u4f9b\u5176\u4ed6\u6240\u9700\u7684\u90e8\u5206\u4f60\u544a\u8bc9\u8c37\u6b4c\u5b83\u9700\u8981\u77e5\u9053\u7684\u4e00\u5207\uff0c\u4ee5\u4f18\u5316\u586b\u5145\u641c\u7d22\u7ed3\u679c\u3002<\/p>\n
\u4ea7\u54c1\u641c\u7d22\u67e5\u8be2:\u201c\u5973\u58eb\u8dd1\u978b\u201d<\/p>\n
\u6b64\u65f6\uff0c\u60a8\u53ef\u80fd\u60f3\u77e5\u9053\u8c37\u6b4c\u5982\u4f55\u77e5\u9053\u6bcf\u6b21\u70b9\u51fb\u5411\u60a8\u6536\u53d6\u7684\u4ef7\u683c\u3002\u6211\u4eec\u5c06\u5230\u8fbe\u90a3\u91cc\u3002<\/p>\n
\u5982\u4f55\u7ec4\u7ec7\u8c37\u6b4c\u8d2d\u7269\u6d3b\u52a8<\/p>\n
\u8c37\u6b4c\u5546\u4e1a\u4e2d\u5fc3\u8bbe\u7f6e\u68c0\u67e5\u3002\u4ea7\u54c1\u6570\u636e\u63d0\u8981\u521b\u5efa-\u68c0\u67e5\u3002\u73b0\u5728\uff0c\u662f\u65f6\u5019\u56de\u5230\u8c37\u6b4c\u5e7f\u544aUI\u5e76\u521b\u5efa\u4e00\u4e9b\u8d2d\u7269\u6d3b\u52a8\u4e86\u3002\u5728\u6d3b\u52a8\u5f00\u59cb\u65f6\uff0c\u8c37\u6b4c\u5c06\u628a\u60a8\u7684\u6240\u6709\u4ea7\u54c1\u653e\u5165\u4e00\u4e2a\u540d\u4e3aall products\u7684\u5355\u4e00\u4ea7\u54c1\u7ec4\u4e2d\u3002\u4ece\u90a3\u91cc\u5f00\u59cb\uff0c\u60a8\u53ef\u4ee5\u81ea\u7531\u5730\u5c06\u4e00\u822c\u4ea7\u54c1\u7ec4\u5206\u89e3\u4e3a\u4efb\u610f\u591a\u4e2a\u4e0d\u540c\u7684\u4ea7\u54c1\u7ec4\u3002<\/p>\n
\u8bf7\u52a1\u5fc5\u5bf9\u6b64\u6df1\u601d\u719f\u8651\u3002\u8d2d\u7269\u7ade\u4ef7\u8bbe\u7f6e\u5728\u4ea7\u54c1\u7ec4\u4e0a\u3002\u5728\u60a8\u7684\u76ee\u5f55\u4e2d\uff0c\u4e0d\u540c\u7684\u4ea7\u54c1\u6709\u4e0d\u540c\u7684\u4ef7\u683c\u3001\u4e0d\u540c\u7684\u5229\u6da6\u7387\u548c\u4e0d\u540c\u7684\u8f6c\u5316\u7387\u3002\u5982\u679c\u4f60\u5c06\u8fd9\u4e09\u4e2a\u6307\u6807\u5dee\u5f02\u5f88\u5927\u7684\u4ea7\u54c1\u653e\u5728\u540c\u4e00\u4e2a\u4ea7\u54c1\u7ec4\u4e2d\uff0c\u5b83\u4eec\u5c06\u83b7\u5f97\u76f8\u540c\u7684\u6700\u9ad8CPC\u51fa\u4ef7\u3002\u4f60\u4e0d\u4f1a\u60f3\u8981\u90a3\u6837\u7684\u3002\u4e00\u822c\u6765\u8bf4\uff0c\u4ea7\u54c1\u8d8a\u8d35\u3001\u5229\u6da6\u8d8a\u9ad8\u6216\u8f6c\u5316\u7387\u8d8a\u9ad8\uff0c\u4f60\u5c31\u8d8a\u60f3\u51fa\u4ef7\u3002\u6d88\u9664\u5355\u4e2a\u4ea7\u54c1\u7ec4\u4e2d\u4ea7\u54c1\u4e4b\u95f4\u7684\u4efb\u4f55\u548c\u6240\u6709\u5dee\u5f02\u7684\u552f\u4e00\u65b9\u6cd5\u662f\u7ed9\u6bcf\u4e2a\u5355\u72ec\u7684\u4ea7\u54c1\u8d4b\u4e88\u81ea\u5df1\u7684\u4ea7\u54c1\u7ec4\u3002\u4e8b\u5b9e\u4e0a\uff0c\u6211\u4eec\u5efa\u8bae\u7535\u5b50\u5546\u52a1\u5e7f\u544a\u5546\u91c7\u7528\u8fd9\u79cd\u7b56\u7565\u3002\u7136\u800c\uff0c\u5bf9\u4e8e\u90a3\u4e9b\u9500\u552e\u51e0\u767e\u6216\u51e0\u5343\u79cd\u4ea7\u54c1\u7684\u516c\u53f8\u6765\u8bf4\uff0c\u8fd9\u6839\u672c\u4e0d\u662f\u4e00\u4e2a\u9009\u62e9\u3002\u76f8\u53cd\uff0c\u60a8\u5e94\u8be5\u5c1d\u8bd5\u521b\u5efa\u5305\u542b\u5c3d\u53ef\u80fd\u5c11\u7684\u53d8\u5316\u7684\u4ea7\u54c1\u7ec4\u3002\u5bf9\u4e8e\u4e24\u79cd\u4e0d\u540c\u7684\u4e1a\u52a1\uff0c\u8fd9\u5c06\u5bfc\u81f4\u5b8c\u5168\u4e0d\u540c\u7684\u6d3b\u52a8\u7ed3\u6784\u3002\u8ba9\u6211\u4eec\u5047\u8bbe\u4f60\u662f\u4e00\u4e2a\u4e3a\u8fd0\u52a8\u670d\u88c5\u505a\u5e7f\u544a\u7684\u7ecf\u9500\u5546\u3002\u9996\u5148\uff0c\u6839\u636e\u6027\u522b\u5c06\u6240\u6709\u4ea7\u54c1\u7ec4\u5206\u4e3a\u4e24\u4e2a\u5355\u72ec\u7684\u4ea7\u54c1\u7ec4:\u7537\u6027\u4ea7\u54c1\u7ec4\u548c\u5973\u6027\u4ea7\u54c1\u7ec4\u3002\u7136\u540e\uff0c\u4f60\u628a\u5b83\u4eec\u6309\u7c7b\u522b\u5206\u7c7b:\u4e0a\u8863\u3001\u4e0b\u88c5\u548c\u8fd0\u52a8\u978b\u3002<\/p>\n
\u6bcf\u4e00\u7ec4\u4e0a\u8863\u5206\u4e3a\u77ed\u8896\u548c\u957f\u8896\u3002\u4e0b\u88c5\u7ec4\u5206\u4e3a\u77ed\u88e4\u548c\u957f\u88e4\u3002\u6bcf\u4e2a\u8fd0\u52a8\u978b\u7ec4\u5206\u4e3a\u4f4e\u9886\u548c\u9ad8\u5e2e\u3002\u6700\u540e\uff0c\u8fd9\u4e9b\u96c6\u56e2\u6309\u54c1\u724c\u5206\u5217:\u8010\u514b\u3001\u5b89\u5fb7\u739b\u548c\u5f6a\u9a6c\u3002\u90a3\u4e48\uff0c\u5c31\u5269\u4e0b36\u4e2a\u4e0d\u540c\u7684\u4ea7\u54c1\u7ec4\u4e86\u3002\u8fd9\u91cc\u6709\u56db\u4e2a\u4f8b\u5b50:<\/p>\n
\u7537\u58eb\u8010\u514b\u4f4e\u80f8\u8fd0\u52a8\u978b\u5973\u58eb\u5b89\u5fb7\u739b\u957f\u8896\u886c\u886b\u7537\u58eb\u5f6a\u9a6c\u77ed\u88e4\u5973\u58eb\u5b89\u5fb7\u739b\u9ad8\u5e2e\u8fd0\u52a8\u978b<\/p>\n
\u8fd9\u4e9b\u662f\u60a8\u6307\u5b9a\u6700\u9ad8CPC\u51fa\u4ef7\u7684\u4ea7\u54c1\u7ec4\u3002\u6b63\u5982\u60a8\u6240\u770b\u5230\u7684\uff0c\u5c3d\u7ba1\u60a8\u51fa\u552e\u4e86\u592a\u591a\u7684\u4ea7\u54c1\uff0c\u4ee5\u81f3\u4e8e\u4e0d\u80fd\u7ed9\u6bcf\u4e2a\u4ea7\u54c1\u63d0\u4f9b\u81ea\u5df1\u7684\u4ea7\u54c1\u7ec4(\u548c\u51fa\u4ef7)\uff0c\u4f46\u662f\u60a8\u7684\u4ea7\u54c1\u7ec4\u8db3\u591f\u7ec6\u7c92\u5ea6\uff0c\u53ef\u4ee5\u8ba9\u60a8\u786e\u4fe1\u60a8\u6ca1\u6709\u5bf9\u5b8c\u5168\u4e0d\u540c\u7684\u4ea7\u54c1\u51fa\u4ef7\u76f8\u540c\u7684\u91d1\u989d\u3002\u73b0\u5728\u60a8\u5df2\u7ecf\u6784\u5efa\u4e86\u4ea7\u54c1\u7ec4\u5e76\u4e3a\u5b83\u4eec\u5206\u914d\u4e86\u51fa\u4ef7\uff0c\u8c37\u6b4c\u77e5\u9053\u60a8\u613f\u610f\u4e3a\u6bcf\u4e2a\u5355\u72ec\u4ea7\u54c1\u5e7f\u544a\u7684\u4e00\u6b21\u70b9\u51fb\u652f\u4ed8\u591a\u5c11\u94b1\u3002\u4e0e\u8c37\u6b4c\u641c\u7d22\u62cd\u5356\u7684\u60c5\u51b5\u4e00\u6837\uff0c\u60a8\u7684\u8d2d\u7269\u5e7f\u544a\u5728\u7ed9\u5b9a\u67e5\u8be2\u7684\u8d5e\u52a9\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u4f4d\u7f6e\u90e8\u5206\u53d6\u51b3\u4e8e\u60a8\u613f\u610f\u4e3a\u4e00\u6b21\u70b9\u51fb\u652f\u4ed8\u591a\u5c11\u94b1\u3002\u4f60\u613f\u610f\u4ed8\u7684\u94b1\u8d8a\u591a\uff0c\u4f60\u7684\u6392\u540d\u5c31\u8d8a\u9ad8\u3002\u53e6\u4e00\u4e2a\u56e0\u7d20\u662f\u8d28\u91cf\u5206\u6570\u3002\u6bcf\u6b21\u8c37\u6b4c\u4e3a\u60a8\u7684\u4ea7\u54c1\u751f\u6210\u4e00\u4e2a\u5e7f\u544a\u65f6\uff0c\u5b83\u5c06\u4e3a\u8be5\u5e7f\u544a\u5206\u914d\u4e00\u4e2a\u8d28\u91cf\u8bc4\u5206\u3002\u4f60\u53ef\u4ee5\u505a\u4ee5\u4e0b\u51e0\u4ef6\u4e8b\u6765\u63d0\u9ad8\u8d28\u91cf\u8bc4\u5206:<\/p>\n
\u63d0\u4f9b\u5c3d\u53ef\u80fd\u591a\u7684\u4ea7\u54c1\u4fe1\u606f\u3002\u4f60\u63d0\u4f9b\u7684\u4fe1\u606f\u8d8a\u591a\uff0c\u8c37\u6b4c\u5c31\u80fd\u8d8a\u7cbe\u786e\u5730\u5339\u914d\u4f60\u7684\u5e7f\u544a\u4e0e\u641c\u7d22\u67e5\u8be2\u3002\u8c37\u6b4c\u8d8a\u7cbe\u786e\u5730\u5339\u914d\u4f60\u7684\u5e7f\u544a\u4e0e\u641c\u7d22\u67e5\u8be2\uff0c\u5b83\u5c31\u8d8a\u76f8\u5173\u3002\u521b\u5efa\u4e00\u4e2a\u76ee\u6807\u660e\u786e\u7684\u6807\u9898\u548c\u63cf\u8ff0\u3002\u8fd9\u5c06\u4f7f\u8c37\u6b4c\u751f\u6210\u7684\u526f\u672c\u5bf9\u641c\u7d22\u8005\u66f4\u6709\u5438\u5f15\u529b\u3002\u597d\u7684\u6587\u6848\u4f1a\u4ea7\u751f\u597d\u7684\u70b9\u51fb\u7387(CTR)\uff0c\u597d\u7684CTR\u4f1a\u63d0\u9ad8\u8d28\u91cf\u8bc4\u5206\u3002\u4f7f\u7528\u5706\u6ed1\u7684\uff0c\u4e13\u4e1a\u7684\u4f20\u7edf\u7684\u56fe\u50cf\u3002\u8fd9\u662f\u63a8\u52a8\u9ad8CTR\u7684\u53e6\u4e00\u79cd\u65b9\u6cd5\u3002\u8ba9\u4f60\u7684\u767b\u9646\u9875\u9762\u4f53\u9a8c\u65e0\u7f1d\u8854\u63a5\u3002\u7528\u6237\u8d8a\u5bb9\u6613\u6d4f\u89c8\u4f60\u7684\u767b\u9646\u9875\u9762\uff0c\u8c37\u6b4c\u5c06\u7ed9\u4f60\u7684\u8d2d\u7269\u5e7f\u544a\u66f4\u9ad8\u7684\u4f18\u5148\u7ea7\u3002\u6b63\u5982\u6211\u4eec\u5728\u4e0a\u4e00\u8282\u63d0\u5230\u7684\uff0c\u6709\u4e09\u4e2a\u5173\u952e\u56e0\u7d20\uff0c\u4f60\u5e94\u8be5\u8003\u8651\u8bbe\u7f6e\u4f60\u7684\u51fa\u4ef7:\u4ef7\u683c\uff0c\u5229\u6da6\u7387\u548c\u8f6c\u5316\u7387\u3002\u4f46\u662f\uff0cConor\uff0c\u6211\u624d\u521a\u521a\u5f00\u59cb\u505a\u8c37\u6b4c\u8d2d\u7269\u3002\u6211\u8fd8\u4e0d\u77e5\u9053\u6211\u7684\u4ea7\u54c1\u8f6c\u5316\u7387\u5982\u4f55\u3002\u8c22\u8c22\u4f60\uff0c\u8bfb\u8005\uff0c\u4e3a\u6211\u4eec\u7684\u7b2c\u4e00\u4e2a\u7ade\u4ef7\u4f18\u5316\u6280\u5de7\u63d0\u4f9b\u4e86\u5b8c\u7f8e\u7684\u8fc7\u6e21\u3002\u5f53\u4f60\u5f00\u59cb\u7684\u65f6\u5019\uff0c\u51fa\u4ef7\u4f4e\u4e8e\u4f60\u7684\u9884\u7b97\u662f\u4e00\u4e2a\u597d\u4e3b\u610f\u3002\u8fd9\u6837\uff0c\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u4f60\u53ef\u4ee5\u79ef\u7d2f\u6570\u636e\uff0c\u66f4\u597d\u5730\u4e86\u89e3\u7279\u5b9a\u4ea7\u54c1\u7684\u9500\u552e\u60c5\u51b5\u3002\u4f8b\u5982\uff0c\u5047\u8bbe\u60a8\u5728\u8fd0\u52a8\u670d\u88c5\u8d2d\u7269\u6d3b\u52a8\u4e2d\u5206\u914d\u9002\u4e2d\u7684\u51fa\u4ef7\u3002\u4e24\u4e2a\u6708\u540e\uff0c\u4f60\u81ea\u4fe1\u5730\u8ba4\u4e3a\u8010\u514b\u5973\u5f0f\u4f4e\u80f8\u8fd0\u52a8\u978b\u662f\u6700\u7545\u9500\u7684\u3002\u53e6\u4e00\u65b9\u9762\uff0cPuma\u7684\u7537\u58eb\u957f\u8896\u886c\u886b\u9500\u8def\u4e0d\u592a\u597d\u3002<\/p>\n
\u6240\u4ee5\u4f60\u5bf9\u524d\u4e00\u7ec4\u51fa\u4ef7\u9ad8\uff0c\u5bf9\u540e\u4e00\u7ec4\u51fa\u4ef7\u4f4e\u3002\u5982\u679c\u4f60\u5728\u6574\u4e2a\u6d3b\u52a8\u4e2d\u7ecf\u5e38\u8fd9\u6837\u505a\u2014\u2014\u6ce8\u610f\u54ea\u4e9b\u4ea7\u54c1\u7ec4\u53ef\u4ee5\u591a\u82b1\u4e9b\u94b1\uff0c\u54ea\u4e9b\u53ef\u4ee5\u5c11\u82b1\u4e9b\u94b1\u2014\u2014\u4f60\u7684\u72b6\u6001\u5c31\u4f1a\u5f88\u597d\u3002\u5f88\u53ef\u80fd\u4f60\u7684\u4ea7\u54c1\u5728\u67d0\u4e9b\u5730\u533a\u6bd4\u5728\u5176\u4ed6\u5730\u533a\u5356\u5f97\u597d\u3002\u4e00\u65e6\u60a8\u6536\u96c6\u4e86\u8db3\u591f\u7684\u6570\u636e\uff0c\u4ece\u800c\u5bf9\u60a8\u60f3\u8981\u5173\u6ce8\u7684\u533a\u57df\u6709\u4e86\u4e00\u4e2a\u5408\u7406\u7684\u60f3\u6cd5\uff0c\u5c31\u53ef\u4ee5\u5728\u8fd9\u4e9b\u533a\u57df\u7684\u7528\u6237\u641c\u7d22\u60a8\u7684\u76ee\u6807\u67e5\u8be2\u65f6\u4f7f\u7528\u51fa\u4ef7\u4fee\u9970\u5668\u6765\u589e\u52a0\u60a8\u7684\u6700\u5927cpc\u3002\u8fd9\u6837\uff0c\u4f60\u5c31\u6709\u66f4\u597d\u7684\u673a\u4f1a\u83b7\u5f97\u9876\u7ea7\u8d5e\u52a9\u5546\u7684\u4f4d\u7f6e\u3002<\/p>\n
\u641c\u7d22\u5370\u8c61\u4efd\u989d\u662f\u4e00\u4e2a\u91cd\u8981\u7684\u6307\u6807\u3002\u5f88\u7b80\u5355\uff0c\u5b83\u662f\u4f60\u7684\u8d2d\u7269\u5e7f\u544a\u5df2\u7ecf\u6536\u5230\u7684\u603b\u5370\u8c61\u6570\u9664\u4ee5\u5b83\u6709\u8d44\u683c\u6536\u5230\u7684\u603b\u5370\u8c61\u6570\u7684\u5546\u3002<\/p>\n
\u641c\u7d22\u5370\u8c61\u5206\u4eab=\u5370\u8c61\/\u53ef\u80fd\u7684\u5370\u8c61<\/p>\n
\u5982\u679c\u4f60\u7684\u641c\u7d22\u5370\u8c61\u5206\u4eab\u7684\u4ea7\u54c1\u662f\u4f4e\u7684\uff0c\u8fd9\u610f\u5473\u7740\u5b83\u7684\u6392\u540d\u5f88\u5dee\u3002\u5982\u679c\u4f60\u6ca1\u6709\u7406\u7531\u76f8\u4fe1\u5b83\u7684\u8d28\u91cf\u5206\u6570\u5f88\u4f4e\u2014\u2014\u4f60\u5df2\u7ecf\u63d0\u4f9b\u4e86\u6240\u6709\u4f60\u80fd\u63d0\u4f9b\u7684\u4fe1\u606f\uff0c\u5b83\u7684\u70b9\u51fb\u7387\u5f88\u597d\uff0c\u5e76\u4e14\u4f60\u5df2\u7ecf\u4f18\u5316\u4e86\u767b\u9646\u9875\u9762\u2014\u2014\u4f60\u53ef\u80fd\u9700\u8981\u63d0\u9ad8\u4f60\u7684\u51fa\u4ef7\u3002\u4f46\u662f\uff0c\u5982\u679c\u8be5\u4ea7\u54c1\u4e0e\u4f4e\u8f6c\u5316\u7387\u7684\u4ea7\u54c1\u5c5e\u4e8e\u540c\u4e00\u7ec4\u5462?\u4f60\u4e0d\u4f1a\u60f3\u628a\u8fd9\u4e9b\u90fd\u51fa\u4ef7\u9ad8\u7684\u3002\u8fd9\u5c31\u662f\u81ea\u5b9a\u4e49\u6807\u7b7e\u53d1\u6325\u4f5c\u7528\u7684\u5730\u65b9\u3002\u4f7f\u7528\u81ea\u5b9a\u4e49\u6807\u7b7e\uff0c\u60a8\u53ef\u4ee5\u4ece\u4e0d\u540c\u7684\u4ea7\u54c1\u7ec4\u4e2d\u624b\u5de5\u6311\u9009\u7279\u5b9a\u7684\u4ea7\u54c1\uff0c\u5e76\u5c06\u5b83\u4eec\u653e\u5728\u4e00\u4e2a\u7ec4\u4e2d\uff0c\u4ece\u800c\u4f7f\u60a8\u80fd\u591f\u4e3a\u5b83\u4eec\u5206\u914d\u76f8\u540c\u7684\u51fa\u4ef7\u3002<\/p>\n
\u901a\u8fc7PPC\u4e13\u4e1a\u4eba\u5458\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u80fd\u4f1a\u53d1\u73b0\u60a8\u7684\u5341\u4e2a\u6700\u7545\u9500\u7684\u4ea7\u54c1\u5206\u6563\u5728\u516b\u4e2a\u4e0d\u540c\u7684\u4ea7\u54c1\u7ec4\u4e2d\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528\u81ea\u5b9a\u4e49\u6807\u7b7e\u5c06\u6240\u6709\u5341\u4e2a\u7ec4\u5408\u5728\u4e00\u8d77\uff0c\u5e76\u5206\u914d\u4e00\u4e2a\u72ec\u7279\u7684\uff0c\u76f8\u5bf9\u8f83\u9ad8\u7684\u51fa\u4ef7\u3002\u6211\u4eec\u5c06\u7528\u51e0\u53e5\u5173\u4e8e\u81ea\u52a8\u7ade\u4ef7\u7b56\u7565\u7684\u8bdd\u6765\u7ed3\u675f\u8c37\u6b4cShopping\u7684\u4ecb\u7ecd\u3002\u81ea\u52a8\u51fa\u4ef7\u7b56\u7565\u662f\u4e3a\u90a3\u4e9b\u6ca1\u6709\u65f6\u95f4\u6216\u80fd\u529b\u624b\u52a8\u7ba1\u7406\u8d2d\u7269\u51fa\u4ef7\u7684\u4eba\u521b\u5efa\u7684\uff0c\u5b83\u4f7f\u7528\u673a\u5668\u5b66\u4e60\u6765\u76d1\u89c6\u60a8\u7684\u6d3b\u52a8\u8868\u73b0\uff0c\u5e76\u6839\u636e\u60a8\u7684\u5546\u4e1a\u76ee\u6807\u8bbe\u7f6e\u51fa\u4ef7\u3002\u5982\u679c\u4f60\u60f3\u63d0\u9ad8\u7f51\u7ad9\u8bbf\u95ee\u91cf\uff0c\u6700\u5927\u5316\u70b9\u51fb\u8bbe\u7f6e\u51fa\u4ef7\u7684\u610f\u56fe\u662f\u5728\u4f60\u7684\u65e5\u5e38\u9884\u7b97\u7684\u9650\u5236\u4e0b\u9a71\u52a8\u5c3d\u53ef\u80fd\u591a\u7684\u70b9\u51fb\u3002\u5982\u679c\u60a8\u60f3\u4fdd\u6301\u624b\u52a8\u63a7\u5236\u60a8\u7684\u51fa\u4ef7\u5e76\u589e\u52a0\u8f6c\u5316\u7387\uff0cEnhanced CPC\u4f1a\u6839\u636e\u6bcf\u6b21\u70b9\u51fb\u53d8\u6210\u8f6c\u5316\u7387\u7684\u53ef\u80fd\u6027\u81ea\u52a8\u589e\u52a0\u6216\u51cf\u5c11\u60a8\u8bbe\u7f6e\u7684\u51fa\u4ef7\u3002\u6700\u540e\uff0c\u5982\u679c\u4f60\u60f3\u6700\u5927\u5316\u4f60\u7684\u8f6c\u6362\u4ef7\u503c\uff0c\u540c\u65f6\u5b9e\u73b0\u4e00\u5b9a\u6c34\u5e73\u7684ROAS\uff0c\u76ee\u6807ROAS\u76f8\u5e94\u5730\u8bbe\u7f6e\u4f60\u7684\u51fa\u4ef7\u3002<\/p>\n<\/p>\n
\u5fc5\u5e94\u8d2d\u7269\u4ecb\u7ecd<\/p>\n
\u6bd4\u8f83\u4e4b\u524d\u7684seCtion\uff0c\u8fd9\u4e2a\u8981\u77ed\u5f97\u591a\u3002\u5fc5\u5e94\u8d2d\u7269\u548c\u8c37\u6b4c\u8d2d\u7269\u7684\u8fd0\u4f5c\u65b9\u5f0f\u975e\u5e38\u76f8\u4f3c\u3002<\/p>\n
\u5fc5\u5e94\u8d2d\u7269\u5e7f\u544a\u6839\u636e\u641c\u7d22\u67e5\u8be2\u670d\u52a1\u3002\u5b83\u4eec\u663e\u793a\u5728\u684c\u9762SERP\u7684\u53f3\u4fa7\uff0c\u79fb\u52a8\u7aefSERP\u7684\u9876\u90e8\u3002<\/p>\n
\u4e00\u822c\u6765\u8bf4\uff0c\u5c31\u641c\u7d22\u548c\u8d2d\u7269\u800c\u8a00\uff0c\u5fc5\u5e94\u5e7f\u544a\u6bd4\u8c37\u6b4c\u5e7f\u544a\u62e5\u6709\u4e00\u4e9b\u5408\u6cd5\u7684\u4f18\u52bf\uff0c\u5176\u4e2d\u5305\u62ec:<\/p>\n
\u62cd\u5356\u7ade\u4e89\u66f4\u5c11\uff0c\u5e73\u5747cpc\u66f4\u4f4e\uff0c\u5bf9\u4f60\u7684\u6d3b\u52a8\u548c\u5e7f\u544a\u96c6\u56e2\u6709\u66f4\u5927\u7684\u63a7\u5236\u7a0b\u5ea6\u641c\u7d22\u57fa\u4e8e\u4eba\u53e3\u7edf\u8ba1\u7684\u76ee\u6807\u5b9a\u4f4d\u66f4\u597d\u7684\u57fa\u4e8e\u8bbe\u5907\u7684\u76ee\u6807\u5b9a\u4f4d\u9009\u9879<\/p>\n
\u57fa\u4e8e\u8fd9\u4e9b\u539f\u56e0\uff0c\u6211\u4eec\u4e00\u76f4\u5411\u90a3\u4e9b\u5229\u7528\u8c37\u6b4c\u5e7f\u544a\u7684\u4eba\u63a8\u8350\u5fc5\u5e94\u5e7f\u544a\u3002\u7535\u5b50\u5546\u52a1\u4f9b\u5e94\u5546\u4e5f\u4e0d\u4f8b\u5916\u3002<\/p>\n
\u5fc5\u5e94\u8d2d\u7269\u662f\u5982\u4f55\u5de5\u4f5c\u7684?\u5c31\u50cf\u6211\u4eec\u8bf4\u7684:\u8fd9\u5f88\u50cf\u8c37\u6b4c\u8d2d\u7269\u3002\u5f53\u7136\uff0c\u4f60\u8981\u5728\u5fc5\u5e94\u5546\u4e1a\u4e2d\u5fc3\u5f00\u5e97\u3002\u8981\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u6253\u5f00\u4f60\u7684\u5fc5\u5e94\u5e7f\u544a\u5e10\u6237\uff0c\u5bfc\u822a\u5230\u5de5\u5177>\u5fc5\u5e94\u5546\u4eba\u4e2d\u5fc3>\u521b\u5efa\u4e00\u4e2a\u5546\u5e97\u3002\u8fd9\u662f\u60a8\u5c06\u521b\u5efa\u548c\u4f18\u5316\u4ea7\u54c1\u6570\u636e\u63d0\u8981\u7684\u5730\u65b9\u3002\u597d\u6d88\u606f:\u60a8\u53ef\u4ee5\u76f4\u63a5\u4ece\u8c37\u6b4c\u5546\u4eba\u4e2d\u5fc3\u5bfc\u5165\u60a8\u7684\u4ea7\u54c1\u6570\u636e\u63d0\u8981\u5230\u5fc5\u5e94\u5546\u4eba\u4e2d\u5fc3\u3002<\/p>\n
\u5728\u4f60\u7684\u5fc5\u5e94\u5e7f\u544a\u5e10\u6237\uff0c\u5bfc\u822a\u5230\u5de5\u5177>\u5fc5\u5e94\u5546\u4e1a\u4e2d\u5fc3>\u5bfc\u5165>\u767b\u5f55\u8c37\u6b4c\u3002\u767b\u5f55\u540e\uff0c\u60a8\u53ef\u4ee5\u5b89\u6392\u4ece\u8c37\u6b4c\u5546\u4eba\u4e2d\u5fc3\u5230\u5fc5\u5e94\u5546\u4eba\u4e2d\u5fc3\u7684\u5faa\u73af\u5bfc\u5165\u3002\u8fd9\u6837\uff0c\u6bcf\u5f53\u60a8\u5728\u8c37\u6b4c\u4e2d\u66f4\u65b0\u4ea7\u54c1\u76ee\u5f55\u65f6\uff0c\u66f4\u6539\u5c06\u81ea\u52a8\u8f6c\u79fb\u5230\u5fc5\u5e94\u3002<\/p>\n
\u4e0e\u8c37\u6b4c\u4e00\u6837\uff0c\u5fc5\u5e94\u6293\u53d6\u5e76\u7d22\u5f15\u60a8\u7684\u4ea7\u54c1\u6570\u636e\uff0c\u4ee5\u4fbf\u5728\u7528\u6237\u8fdb\u884c\u641c\u7d22\u65f6\u81ea\u52a8\u751f\u6210\u5e7f\u544a\u3002\u5c31\u63d0\u8981\u4f18\u5316\u800c\u8a00\uff0c\u60a8\u53ef\u4ee5\u9075\u5faa\u6240\u6709\u76f8\u540c\u7684\u6700\u4f73\u5b9e\u8df5\u3002\u91cd\u8981\u63d0\u793a:\u5fc5\u5e94\u8d2d\u7269\u63d0\u4f9b\u4e86\u4e00\u4e2a\u72ec\u7279\u7684\u7279\u6027\uff0c\u79f0\u4e3a\u4f18\u5148\u7ea7\u3002\u4f60\u6307\u5b9a\u6bcf\u4e2a\u6d3b\u52a8\u7684\u4f18\u5148\u7ea7\uff0c\u4f5c\u4e3a\u4e00\u79cd\u5411\u5fc5\u5e94\u4f20\u8fbe\u4f60\u8ba4\u4e3a\u54ea\u4e9b\u6d3b\u52a8\u5bf9\u4f60\u7684\u6210\u529f\u6700\u91cd\u8981\uff0c\u54ea\u4e9b\u6d3b\u52a8\u6700\u4e0d\u91cd\u8981\u7684\u65b9\u5f0f\u3002\u57fa\u672c\u4e0a\uff0c\u5f53\u7528\u6237\u641c\u7d22\u4e00\u4e2a\u4ea7\u54c1\u65f6\uff0cBing\u4f1a\u5728\u7ec4\u7ec7\u7ed3\u679c\u65f6\u8003\u8651\u4f60\u7684\u4f18\u5148\u7ea7\u3002\u4e00\u822c\u6765\u8bf4\uff0c\u4f60\u5e94\u8be5\u4f18\u5148\u8003\u8651\u7545\u9500\u4e66\u6216\u5e94\u5b63\u4ea7\u54c1\u3002\u4e2d\u7b49\u4f18\u5148\u7ea7\u9002\u7528\u4e8e\u5168\u5e74\u9500\u552e\u826f\u597d\u7684\u4ea7\u54c1\u3002\u4f4e\u4f18\u5148\u7ea7\u5bf9\u5176\u4ed6\u4e8b\u60c5\u90fd\u6709\u597d\u5904\u3002\u4e00\u65e6\u4f60\u7167\u987e\u4e86\u4f60\u7684\u4ea7\u54c1\u6570\u636e\u6e90\uff0c\u4f60\u53ef\u4ee5\u5bfc\u5165\u4f60\u7684\u8d2d\u7269\u6d3b\u52a8\u4ece\u8c37\u6b4c\u6216\u521b\u5efa\u65b0\u7684\u6d3b\u52a8\u72ec\u7279\u7684\u5fc5\u5e94\u3002\u5982\u679c\u4f60\u9009\u62e9\u540e\u8005\uff0c\u4f60\u5c06\u4e0d\u5f97\u4e0d\u5bfc\u822a\u5230\u521b\u5efa\u6d3b\u52a8>\u9500\u552e\u4ea7\u54c1\u3002<\/p>\n
\u4f5c\u4e3a\u9ed8\u8ba4\u503c\uff0cBing\u9075\u5faa\u8c37\u6b4c\u7684\u6b65\u9aa4\uff0c\u5c06\u60a8\u7684\u6574\u4e2a\u76ee\u5f55\u653e\u5230\u4e00\u4e2a\u901a\u7528\u4ea7\u54c1\u7ec4\u4e2d\u3002\u5982\u679c\u60a8\u60f3\u8fdb\u4e00\u6b65\u7ec6\u5206(\u5982\u679c\u6211\u4eec\u8bf4\u5f97\u4e0d\u591f\u6e05\u695a\uff0c\u60a8\u5e94\u8be5\u8fd9\u6837\u505a!)\uff0c\u60a8\u53ef\u4ee5\u6839\u636e\u6761\u4ef6\u3001\u54c1\u724c\u3001\u4ea7\u54c1ID\u3001\u7c7b\u522b\u6216\u4ea7\u54c1\u7c7b\u578b\u5c06\u76ee\u5f55\u5206\u6210\u66f4\u7a84\u7684\u4ea7\u54c1\u7ec4\u3002\u518d\u8bf4\u4e00\u904d\uff0c\u5c31\u6d3b\u52a8\u7ed3\u6784\u4f18\u5316\u800c\u8a00\uff0c\u4f60\u51e0\u4e4e\u53ef\u4ee5\u50cf\u4f60\u7684\u8c37\u6b4c\u8d2d\u7269\u6d3b\u52a8\u90a3\u6837\u505a\u3002\u4ece\u7ade\u4ef7\u7684\u89d2\u5ea6\u51fa\u53d1\uff0c\u4ee5\u4e00\u79cd\u6709\u610f\u4e49\u7684\u65b9\u5f0f\u521b\u5efa\u60a8\u7684\u4ea7\u54c1\u7ec4\u3002\u5b8c\u5168\u4e0d\u540c\u7684\u4ea7\u54c1\u4e0d\u5e94\u8be5\u5f97\u5230\u76f8\u540c\u7684\u62a5\u4ef7!\u5982\u679c\u60a8\u65f6\u95f4\u7d27\u8feb\uff0c\u60a8\u53ef\u80fd\u66f4\u559c\u6b22\u5bfc\u5165\u60a8\u7684\u8c37\u6b4c\u8d2d\u7269\u6d3b\u52a8\u3002\u5728\u5fc5\u5e94\u5e7f\u544aUI\u4e2d\uff0c\u9009\u62e9\u5bfc\u5165\u5e7f\u544a>\u4ece\u8c37\u6b4c\u5e7f\u544a\u5bfc\u5165\u3002<\/p>\n
\u7136\u540e\uff0c\u767b\u5f55\u5230\u60a8\u7684\u8c37\u6b4c\u5e7f\u544a\u5e10\u6237\uff0c\u5e76\u9009\u62e9\u60a8\u60f3\u8981\u5bfc\u5165\u7684\u6d3b\u52a8\u3002\u867d\u7136\u5b83\u4e0d\u662f\u5fc5\u9700\u7684\uff0c\u4f46\u662f\u60a8\u5e94\u8be5\u9009\u62e9Schedule Imports > When\u3002\u4ece\u90a3\u91cc\uff0c\u4f60\u53ef\u4ee5\u544a\u8bc9\u5fc5\u5e94\u5bfc\u5165\u4f60\u7684\u8c37\u6b4c\u8d2d\u7269\u6d3b\u52a8\u6bcf\u5929\uff0c\u6bcf\u5468\uff0c\u6216\u6bcf\u6708\u7684\u57fa\u7840\u4e0a\u3002\u6700\u540e\u4e00\u6b65\u53ef\u4ee5\u8bf4\u662f\u6700\u91cd\u8981\u7684:\u786e\u4fdd\u6ca1\u6709\u5bfc\u5165\u9519\u8bef\u3002\u786e\u4fdd\u68c0\u67e5:<\/p>\n
\u60a8\u7684\u51fa\u4ef7\u548c\u9884\u7b97\u3002\u5fc5\u5e94\u5e7f\u544a\u548c\u8c37\u6b4c\u5e7f\u544a\u8981\u6c42\u4e0d\u540c\u7684\u6700\u4f4e\u95e8\u69db\u4e3a\u60a8\u7684\u51fa\u4ef7\u548c\u9884\u7b97\u3002\u5f53\u60a8\u4ece\u8c37\u6b4c\u5bfc\u5165\u6d3b\u52a8\u65f6\uff0c\u5fc5\u5e94\u81ea\u52a8\u63d0\u9ad8\u51fa\u4ef7\u548c\u9884\u7b97\u4ee5\u6ee1\u8db3\u5176\u6700\u4f4e\u8981\u6c42\u5dee\u4e8b\u3002\u4f60\u53ef\u4ee5\u544a\u8bc9\u5fc5\u5e94\u4e0d\u8981\u8fd9\u6837\u505a\uff0c\u4f46\u4efb\u4f55\u4e0d\u7b26\u5408\u5176\u6807\u51c6\u7684\u6d3b\u52a8\u90fd\u4e0d\u4f1a\u88ab\u5bfc\u5165\u3002\u4f60\u7684\u76ee\u6807\u8bbe\u7f6e\u3002\u5fc5\u5e94\u5e7f\u544a\u548c\u8c37\u6b4c\u5e7f\u544a\u7684\u4e00\u4e2a\u5173\u952e\u533a\u522b\u5728\u4e8e\u8fd9\u4e24\u4e2a\u5e73\u53f0\u5404\u81ea\u7684\u76ee\u6807\u5b9a\u4f4d\u9009\u9879\u5957\u4ef6\u3002\u4ed6\u4eec\u660e\u663e\u4e0d\u540c\u3002\u4f60\u5f88\u53ef\u80fd\u9700\u8981\u8bbe\u7f6e\u7279\u5b9a\u5e73\u53f0\u7684\u76ee\u6807\u8bbe\u7f6e\u3002\u4f60\u7684\u8d1f\u9762\u5173\u952e\u8bcd\u3002\u4e0e\u8c37\u6b4c\u4e0d\u540c\uff0cBing\u4e0d\u63d0\u4f9b\u5bbd\u6cdb\u7684\u5426\u5b9a\u5339\u914d\u2014\u53ea\u63d0\u4f9b\u77ed\u8bed\u5339\u914d\u548c\u7cbe\u786e\u5339\u914d\u3002\u5982\u679c\u4f60\u5bfc\u5165\u5bbd\u6cdb\u5339\u914d\u7684\u5426\u5b9a\u5230\u5fc5\u5e94\uff0c\u4ed6\u4eec\u4f1a\u81ea\u52a8\u66f4\u6539\u4e3a\u77ed\u8bed\u5339\u914d\u3002<\/p>\n
\u51c6\u5907\u597d\u542c\u597d\u6d88\u606f\u4e86\u5417?\u5f53\u8c08\u5230\u4f18\u5316\u4f60\u7684\u5fc5\u5e94\u8d2d\u7269\u51fa\u4ef7\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528\u76f8\u540c\u7684\u7b56\u7565(\u548c\u81ea\u52a8\u89e3\u51b3\u65b9\u6848)\u6211\u4eec\u5728\u8c37\u6b4c\u8d2d\u7269\u90e8\u5206\u8ba8\u8bba\u3002\u8fd9\u4e9b\u4f18\u5316\u6280\u5de7\u90fd\u9002\u7528\u4e8e\u5fc5\u5e94\u8d2d\u7269!<\/p>\n
\u73b0\u5728\uff0c\u8ba9\u6211\u4eec\u8f6c\u5411Amazon\u3002\u867d\u7136\u8bb8\u591a\u6d88\u8d39\u8005\u4e0d\u4e00\u5b9a\u8fd9\u4e48\u8ba4\u4e3a\uff0c\u4f46\u4e9a\u9a6c\u900a\u548c\u8c37\u6b4c\u548c\u5fc5\u5e94\u4e00\u6837\uff0c\u662f\u4e00\u4e2a\u641c\u7d22\u5f15\u64ce\u3002\u5b83\u7684\u5e7f\u544a\u5e73\u53f0\u9075\u5faa\u4f60\u5df2\u7ecf\u719f\u6089\u7684\u57fa\u672c\u903b\u8f91:\u7528\u6237\u8f93\u5165\u641c\u7d22\u67e5\u8be2\uff0c\u4e9a\u9a6c\u900a\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u76f8\u5e94\u7684\u4ea7\u54c1\u5e7f\u544a\u3002\u8fd9\u4e9b\u5e7f\u544a\u51fa\u73b0\u5728SERP\u7684\u9876\u90e8\u548c\u76f8\u5173\u7684\u4ea7\u54c1\u5217\u8868\u9875\u9762\u4e0a\u3002\u5bf9\u4e8e\u7535\u5b50\u5546\u52a1\u4f9b\u5e94\u5546\u6765\u8bf4\uff0c\u5728\u4e9a\u9a6c\u900a\u4e0a\u505a\u5e7f\u544a\u662f\u4e00\u4ef6\u4e0d\u7528\u52a8\u8111\u7b4b\u7684\u4e8b\u3002\u662f\u7684\uff0c\u628a\u5b83\u4f5c\u4e3a\u4e00\u4e2a\u6e20\u9053\u9700\u8981\u82b1\u8d39\u66f4\u591a\u7684\u94b1\u3002\u4f46\u662f\uff0c\u8003\u8651\u5230\u5b83\u7684\u5ba2\u6237\u7fa4(\u8d85\u8fc73\u4ebf)\u548c\u5b83\u62e5\u6709\u7684\u6d88\u8d39\u8005\u884c\u4e3a\u6570\u636e\uff0c\u8fd9\u662f\u4e00\u79cd\u6709\u6548\u7684\u4ea7\u54c1\u8fd0\u8f93\u65b9\u5f0f\u3002<\/p>\n
\u52a0\u4e0a\uff0c\u8fd1\u5e74\u6765\uff0c\u4e9a\u9a6c\u900a\u5df2\u7ecf\u6210\u4e3a\u6d88\u8d39\u8005\u9996\u9009\u7684\u4ea7\u54c1\u641c\u7d22\u5f15\u64ce\u3002True-Google Shopping\u4ecd\u7136\u5360\u636e\u4e86\u4ea7\u54c1\u641c\u7d22\u5e02\u573a\u7684\u5de8\u5927\u4efd\u989d\u3002\u4f46\u5b83\u7684\u5730\u4f4d\u4ec5\u6b21\u4e8e\u4e9a\u9a6c\u900a\uff0c\u800c\u4e14\u77ed\u671f\u5185\u4e0d\u4f1a\u6539\u53d8\u3002\u201c\u4e9a\u9a6c\u900a\u5e7f\u544a\u662f\u5982\u4f55\u8fd0\u4f5c\u7684?\u201d<\/p>\n
\u7b80\u77ed\u7684\u56de\u7b54:\u5b9e\u9645\u4e0a\u4e0e\u8c37\u6b4c\u548c\u5fc5\u5e94\u641c\u7d22\u975e\u5e38\u76f8\u4f3c\u3002<\/p>\n
\u4e9a\u9a6c\u900a\u5e7f\u544a\u5546\u2014\u2014\u5e0c\u671b\u5728\u6574\u4e2a\u5e73\u53f0\u4e0a\u63d0\u9ad8\u81ea\u5df1\u7684\u53ef\u89c1\u6027\u7684\u4e9a\u9a6c\u900a\u5356\u5bb6\u2014\u2014\u5bf9\u663e\u793a\u51fa\u5bf9\u5176\u4ea7\u54c1\u7684\u5174\u8da3\u6216\u9700\u6c42\u7684\u7279\u5b9a\u5173\u952e\u8bcd\u51fa\u4ef7\u3002\u7528\u6237\u6bcf\u6b21\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\uff0c\u4f60\u5c31\u5411\u4e9a\u9a6c\u900a\u652f\u4ed8\u5c11\u91cf\u8d39\u7528\u3002\u8fd9\u662fPPC\uff0c\u7b80\u5355\u660e\u4e86\u3002\u4e9a\u9a6c\u900a\u7684\u5e7f\u544a\u4e3b\u8981\u6709\u4e24\u79cd\u7c7b\u578b\u3002<\/p>\n
\u81ea\u52a9\u5e7f\u544a\u662f\u4f60\u5728SERP\u548c\u4ea7\u54c1\u5217\u8868\u9875\u9762\u4e0a\u770b\u5230\u7684\u5e7f\u544a\u3002\u5b83\u4eec\u51e0\u4e4e\u5c31\u662f\u4f60\u5bf9\u7535\u5b50\u5546\u52a1\u5e7f\u544a\u7684\u671f\u671b:\u5f62\u8c61\u3001\u4ea7\u54c1\u540d\u79f0\u3001\u4ef7\u683c\u7b49\u3002\u4ed8\u8d39\u5e7f\u544a\u662f\u6a2a\u5e45\u5e7f\u544a\u3002\u4f60\u4f1a\u5728\u4e9a\u9a6c\u900a\u4fa7\u680f\u548c\u5176\u4ed6\u7f51\u7ad9\u4e0a\u770b\u5230\u5b83\u4eec\uff0c\u5f88\u50cf\u8c37\u6b4c\u663e\u793a\u7f51\u7edc(GDN)\u3002\u6b63\u5982\u4f60\u53ef\u80fd\u76f4\u89c9\u7684\u90a3\u6837\uff0c\u8fd9\u4e9b\u4e0e\u5176\u8bf4\u662f\u9500\u552e\u4ea7\u54c1\uff0c\u4e0d\u5982\u8bf4\u662f\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u3002\u5728\u672c\u6307\u5357\u4e2d\uff0c\u6211\u4eec\u4e3b\u8981\u5173\u6ce8\u81ea\u52a9\u5f0f\u5e7f\u544a\uff0c\u5b83\u4eec\u6709\u4e09\u79cd\u4e0d\u540c\u7684\u683c\u5f0f\u3002\u5f53\u7528\u6237\u70b9\u51fb\u5176\u4e2d\u4e00\u4e2a\u5e7f\u544a\u65f6\uff0c\u4ed6\u4eec\u4f1a\u76f4\u63a5\u88ab\u5e26\u5230\u4ea7\u54c1\u8be6\u7ec6\u4fe1\u606f\u9875\u9762\u3002\u8fd9\u4e9b\u5e7f\u544a\u51fa\u73b0\u5728SERP\u548c\u4ea7\u54c1\u7ec6\u8282\u9875\u9762\u4e0a\u3002<\/p>\n
\u8d5e\u52a9\u4ea7\u54c1\u5e7f\u544a\u6839\u636e\u76ee\u6807\u5173\u952e\u5b57\u63d0\u4f9b\u670d\u52a1\uff0c\u60a8\u53ef\u4ee5\u8bbe\u7f6e\u4e3a\u7cbe\u786e\u5339\u914d\u3001\u77ed\u8bed\u5339\u914d\u6216\u5e7f\u4e49\u5339\u914d\u3002\u4f60\u4e5f\u53ef\u4ee5\u8bbe\u7f6e\u6bcf\u65e5\u9884\u7b97\u548c\u6d3b\u52a8\u6301\u7eed\u65f6\u95f4\u3002\u6807\u9898\u641c\u7d22\u5e7f\u544a<\/p>\n
\u8fd9\u4e9b\u5e7f\u544a\u51fa\u73b0\u5728SERP\u7684\u6807\u9898\u6a2a\u5e45\u4e0a\u65b9\u7684\u8d5e\u52a9\u548c\u6709\u673a\u4ea7\u54c1\u5217\u8868\u3002\u5b83\u4eec\u4e0d\u662f\u5c06\u7528\u6237\u5e26\u5230\u4ea7\u54c1\u8be6\u7ec6\u4fe1\u606f\u9875\u9762\uff0c\u800c\u662f\u5f15\u5bfc\u7528\u6237\u8fdb\u5165\u5b9a\u5236\u7684\u3001\u54c1\u724c\u5316\u7684\u767b\u5f55\u9875\u9762\u3002<\/p>\n
\u6807\u9898\u641c\u7d22\u5e7f\u544a\u4e5f\u662f\u9488\u5bf9\u5173\u952e\u5b57\u7684\uff0c\u4f46\u53ea\u6709\u4e24\u79cd\u5339\u914d\u7c7b\u578b:\u7cbe\u786e\u5339\u914d\u548c\u77ed\u8bed\u5339\u914d\u3002\u4e0d\u662f\u7528\u5b83\u4eec\u6765\u4e3a\u5355\u4e2a\u4ea7\u54c1\u505a\u5e7f\u544a\uff0c\u800c\u662f\u7528\u5b83\u4eec\u6765\u540c\u65f6\u63a8\u9500\u4e09\u79cd\u6216\u66f4\u591a\u7684\u4ea7\u54c1\u3002\u4ea7\u54c1\u5c55\u793a\u5e7f\u544a\u8d5e\u52a9\u4ea7\u54c1\u5e7f\u544a\u548c\u6807\u9898\u641c\u7d22\u5e7f\u544a\u662f\u9488\u5bf9\u5173\u952e\u5b57\u7684\uff0c\u800c\u4ea7\u54c1\u5c55\u793a\u5e7f\u544a\u662f\u5728\u7528\u6237\u641c\u7d22\u76f8\u5173\u4ea7\u54c1\u6216\u663e\u793a\u51fa\u5bf9\u7279\u5b9a\u4ea7\u54c1\u7684\u5174\u8da3\u65f6\u63d0\u4f9b\u7684\u3002\u5b83\u4eec\u51fa\u73b0\u5728SERP\u3001\u4ea7\u54c1\u7ec6\u8282\u9875\u9762\u548c\u5ba2\u6237\u8bc4\u8bba\u9875\u9762\u4e0a\u3002\u5e78\u8fd0\u7684\u662f\uff0c\u5982\u679c\u4f60\u6709\u8fd0\u884c\u8c37\u6b4c\u6216\u5fc5\u5e94\u641c\u7d22\u6d3b\u52a8\u7684\u7ecf\u9a8c\uff0c\u8fd9\u5c06\u662f\u975e\u5e38familiar\u9886\u571f\u3002<\/p>\n
\u4f60\u4ece\u6d3b\u52a8\u5f00\u59cb\u3002\u6839\u636e\u4ea7\u54c1\u7c7b\u522b\u5212\u5206\u8fd9\u4e9b\u901a\u5e38\u662f\u4e00\u4e2a\u597d\u4e3b\u610f\u3002\u5047\u8bbe\u4f60\u662f\u5356\u7537\u88c5\u7684\u3002\u4ee5\u4e0b\u662f\u4f60\u5982\u4f55\u5c55\u5f00\u4f60\u7684\u5ba3\u4f20\u6d3b\u52a8\u7684\u65b9\u6cd5:\u7537\u58eb\u6bdb\u8863\u3001\u7537\u58eb\u886c\u886b\u548c\u7537\u58eb\u88e4\u5b50\u3002<\/p>\n
\u4ece\u90a3\u91cc\uff0c\u4f60\u628a\u6bcf\u4e2a\u6d3b\u52a8\u5206\u6210\u5e7f\u544a\u7ec4\u3002\u5728\u7537\u58eb\u6bdb\u8863\u5e7f\u544a\u4e2d\uff0c\u4f60\u53ef\u4ee5\u628a\u4f60\u7684\u5e7f\u544a\u7ec4\u5206\u6210\u8fd9\u6837\u7684:\u5f00\u886b\u3001\u5706\u9886\u6bdb\u8863\u3001\u56db\u5206\u4e4b\u4e00\u62c9\u94fe\u6bdb\u8863\u7b49\u7b49\u3002\u5728\u7537\u58eb\u886c\u886b\u7684\u5e7f\u544a\u6d3b\u52a8\u4e2d\uff0c\u4f60\u53ef\u4ee5\u628a\u4f60\u7684\u5e7f\u544a\u7ec4\u5206\u6210\u8fd9\u6837:t\u6064\u3001\u6b63\u88c5\u886c\u886b\u3001\u6c57\u886b\u3001v\u9886\u886c\u886b\u7b49\u7b49\u3002\u5728\u7537\u58eb\u88e4\u7684\u5e7f\u544a\u6d3b\u52a8\u4e2d\uff0c\u4f60\u53ef\u4ee5\u628a\u4f60\u7684\u5e7f\u544a\u7ec4\u5206\u6210\u8fd9\u6837:\u706f\u82af\u7ed2\u88e4\u3001\u5361\u5176\u88e4\u3001\u725b\u4ed4\u88e4\u3001\u8fd0\u52a8\u88e4\u7b49\u7b49\u3002<\/p>\n
\u4e00\u65e6\u4f60\u5212\u5206\u4e86\u4f60\u7684\u5e7f\u544a\u7ec4\uff0c\u8bd5\u7740\u5728\u6bcf\u4e2a\u7ec4\u4e2d\u60f3\u51fa20\u4e2a\u53ef\u9760\u7684\u5173\u952e\u8bcd\u3002\u7136\u540e\uff0c\u5f00\u59cb\u5236\u4f5c\u4f60\u7684\u5e7f\u544a\u6587\u6848\u548c\u521b\u610f!\u641c\u7d22\u5e7f\u544a\u5ba2\u6237\u90fd\u5f88\u6e05\u695a\uff0c\u5e10\u6237\u548c\u6d3b\u52a8\u7ed3\u6784\u5728\u76f8\u5173\u6027\u65b9\u9762\u5177\u6709\u91cd\u5927\u5f71\u54cd\u3002\u4f60\u7684\u6d3b\u52a8\u7ed3\u6784\u8d8a\u7cbe\u786e\uff0c\u4f60\u7684\u5173\u952e\u8bcd\u548c\u5e7f\u544a\u5206\u7ec4\u5c31\u8d8a\u7cbe\u786e\u3002\u4f60\u7684\u5173\u952e\u8bcd\u548c\u5e7f\u544a\u5206\u7ec4\u8d8a\u7cbe\u786e\uff0c\u4f60\u7684\u5e7f\u544a\u5728\u63d0\u4f9b\u7ed9\u4e9a\u9a6c\u900a\u7684\u6d88\u8d39\u8005\u65f6\u5c31\u8d8a\u76f8\u5173\u3002\u53cd\u8fc7\u6765\uff0c\u66f4\u76f8\u5173\u7684\u5e7f\u544a\u5e26\u52a8\u66f4\u6709\u610f\u4e49\u7684\u70b9\u51fb\u3002\u5f53\u7136\uff0c\u6709\u610f\u4e49\u7684\u70b9\u51fb\u53ef\u4ee5\u5f88\u597d\u5730\u8f6c\u5316\u4e3a\u4ed8\u8d39\u7528\u6237\u3002<\/p>\n
\u6240\u4ee5\u2026\u662f\u7684\u3002\u4e0d\u8981\u6253\u4e71\u4f60\u7684\u7ade\u9009\u7ed3\u6784\u3002\u5728\u6700\u5e7f\u6cdb\u7684\u5c42\u9762\u4e0a\uff0c\u8fd9\u4e2a\u95ee\u9898\u7684\u7b54\u6848\u5728\u4e8e\u4e00\u4e2a\u8bb8\u591a\u4eba\u5bb3\u6015\u7684\u8bcd:\u6570\u5b66\u3002<\/p>\n
\u4f60\u7684\u6bcf\u52a8\u4f5c\u6210\u672c(CPA)\u8868\u793a\u4f60\u4e3a\u83b7\u5f97\u4e00\u6b21\u8f6c\u6362\u6240\u652f\u4ed8\u7684\u8d39\u7528\u3002\u4f5c\u4e3a\u4e00\u822c\u89c4\u5219\uff0c\u4f60\u5e94\u8be5\u4e3a\u6ce8\u518c\u4f1a\u8ba1\u5e08\u6709\u4e00\u4e2a\u660e\u786e\u5b9a\u4e49\u7684\u76ee\u6807\u3002\u7b80\u5355\u6765\u8bf4\uff0c\u4f60\u53ef\u4ee5\u901a\u8fc7\u5c06\u603b\u6210\u672c\u9664\u4ee5\u603b\u8f6c\u5316\u7387\u6765\u8ba1\u7b97CPA:<\/p>\n
CPA =\u6210\u672c\/\u8f6c\u5316\u7387<\/p>\n
\u6210\u672c=\u70b9\u51fb\u91cfx CPC<\/p>\n
\u8f6c\u5316\u7387=\u70b9\u51fb\u91cfx\u8f6c\u5316\u7387<\/p>\n
\u5c06\u6210\u672c\u9664\u4ee5\u8f6c\u5316\u7387\u5c31\u5f97\u5230CPA:<\/p>\n
CPA =\u6210\u672c\/\u8f6c\u5316\u7387=(\u70b9\u51fb\u91cfx CPC) \/(\u70b9\u51fb\u91cfx\u8f6c\u5316\u7387)<\/p>\n
CPC = CPA \/\u8f6c\u5316\u7387<\/p>\n
\u6700\u540e\uff0c\u8ba9\u6211\u4eec\u79fb\u52a8\u4e00\u4e0b\u8fd9\u4e2a\u516c\u5f0f:<\/p>\n
CPC = CPA x\u8f6c\u5316\u7387<\/p>\n
\u6240\u4ee5\uff0c\u5f53\u4f60\u521a\u5f00\u59cb\u505a\u4e9a\u9a6c\u900a\u5e7f\u544a\u65f6\uff0c\u4f60\u53ef\u4ee5\u901a\u8fc7\u786e\u5b9a\u5e7f\u544a\u7ec4\u7684CPA\u76ee\u6807\u548c\u4f30\u7b97\u8be5\u5e7f\u544a\u7ec4\u7684\u8f6c\u5316\u7387\u6765\u8ba1\u7b97\u7ed9\u5b9a\u5e7f\u544a\u7ec4\u4e2d\u5173\u952e\u8bcd\u7684\u521d\u59cbCPC\u51fa\u4ef7\u3002\u4f46\u662f\u4f60\u662f\u5982\u4f55\u505a\u51fa\u8fd9\u4e2a\u4f30\u8ba1\u7684\u5462?\u4f60\u53ef\u4ee5\u505a\u4e00\u4e9b\u7814\u7a76\uff0c\u770b\u770b\u4f60\u6240\u5728\u884c\u4e1a\u7684\u5176\u4ed6\u4e9a\u9a6c\u900a\u5e7f\u544a\u5546\u662f\u5426\u6709\u5e73\u5747\u8f6c\u5316\u7387\u3002\u6216\u8005\uff0c\u5982\u679c\u60a8\u7684\u4e9a\u9a6c\u900a\u5e7f\u544a\u7ec4\u4e0e\u60a8\u7684\u8c37\u6b4c\u8d2d\u7269\u4ea7\u54c1\u7ec4\u5927\u81f4\u76f8\u540c\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u60a8\u7684\u8d2d\u7269\u8f6c\u5316\u7387\u4f5c\u4e3a\u60a8\u5728\u4e9a\u9a6c\u900a\u4e0a\u53ef\u4ee5\u9884\u671f\u7684\u7c97\u7565\u4f30\u8ba1\u3002<\/p>\n
\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u8fd9\u53ea\u662f\u5728Amazon\u4e0a\u8bbe\u7f6e\u521d\u59cb\u51fa\u4ef7\u7684\u4e00\u79cd\u65b9\u6cd5\u3002\u6b63\u5982\u6211\u4eec\u4e3a\u8c37\u6b4c\u8d2d\u7269\u5efa\u8bae\u7684\u90a3\u6837\uff0c\u4f60\u9700\u8981\u5728\u6700\u521d\u51e0\u5468\u683c\u5916\u5bc6\u5207\u5173\u6ce8\u4f60\u7684\u5e7f\u544a\u7684\u8868\u73b0\u3002\u4e00\u65e6\u4f60\u5bf9\u4ec0\u4e48\u5728\u5356\u4ec0\u4e48\u6ca1\u5356\u6709\u4e86\u66f4\u597d\u7684\u4e86\u89e3\uff0c\u4f60\u5c31\u4f1a\u66f4\u597d\u5730\u77e5\u9053\u4f60\u5e94\u8be5\u51fa\u4ef7\u4ec0\u4e48\u3002\u5982\u679c\u5728\u4f60\u7684\u884c\u4e1a\u4e2d\u6709\u975e\u5e38\u53d7\u6b22\u8fce\u7684\u96f6\u552e\u5546\uff0c\u6211\u4eec\u5efa\u8bae\u5bf9\u4ed6\u4eec\u7684\u54c1\u724c\u540d\u79f0\u8fdb\u884c\u7ade\u6807\u3002<\/p>\n
\u641c\u7d22\u67e5\u8be2:\u201c\u7eb3\u5c14\u91d1\u6c34\u74f6\u201d\u3002\u8bb0\u4f4f\uff0c\u5927\u54c1\u724c\u7684\u7ade\u4e89\u5bf9\u624b\u90fd\u6709\u5f88\u5927\u7684\u54c1\u724c\u9884\u7b97\u2014\u2014\u4f60\u4e0d\u4f1a\u4e3a\u4ed6\u4eec\u81ea\u5df1\u7684\u54c1\u724c\u51fa\u6bd4\u4ed6\u4eec\u66f4\u9ad8\u7684\u4ef7\u683c\u3002\u56e0\u6b64\uff0c\u4f60\u9644\u52a0\u5230\u8fd9\u4e9b\u5173\u952e\u8bcd\u7684\u5e7f\u544a\u5fc5\u987b\u8fdb\u884c\u4f18\u5316\u3002\u505a\u4e00\u4e9bA\/B\u6d4b\u8bd5\uff0c\u770b\u770b\u54ea\u4e00\u4efd\u6587\u6848\u80fd\u83b7\u5f97\u6700\u597d\u7684\u5e7f\u544a\u4f4d\u7f6e\u3002\u7136\u540e\uff0c\u6a21\u4eff\u4f60\u5728\u5176\u4ed6\u5e7f\u544a\u4e2d\u6240\u505a\u7684\u4e8b\u60c5\u3002\u5f53\u6d89\u53ca\u5230\u5bbd\u6cdb\u7684\u5339\u914d\u5173\u952e\u5b57\u65f6\uff0c\u6000\u7591\u662f\u6700\u597d\u7684\u7b56\u7565\u3002\u5047\u8bbe\u4f60\u662f\u5356\u81ea\u884c\u8f66\u7684\u3002\u5982\u679c\u4f60\u51fa\u4ef7\u5bbd\u6cdb\u5339\u914d\u5173\u952e\u5b57\u81ea\u884c\u8f66\uff0cAmaz\u5f53\u7528\u6237\u641c\u7d22\u201c\u513f\u7ae5\u81ea\u884c\u8f66\u5934\u76d4\u201d\u65f6\uff0cOn\u53ef\u4ee5\u5f88\u597d\u5730\u63d0\u4f9b\u4f60\u7684\u5e7f\u544a\u3002\u5982\u679c\u60a8\u5141\u8bb8\u8fd9\u6837\u7684\u5b9e\u4f8b\u6301\u7eed\u592a\u957f\u65f6\u95f4\uff0c\u60a8\u7684\u5e7f\u544a\u7684CTRs\u5c06\u53d7\u5230\u5f71\u54cd\u3002<\/p>\n
\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u8d1f\u9762\u5173\u952e\u5b57\u5bf9\u4f60\u7684\u4e9a\u9a6c\u900a\u7ade\u4ef7\u7b56\u7565\u81f3\u5173\u91cd\u8981\u3002\u901a\u8fc7\u6dfb\u52a0\u5934\u76d4\u3001\u94c3\u94db\u548c\u8f6e\u80ce\u6253\u6c14\u7b52\u7b49\u672f\u8bed\u4f5c\u4e3a\u5426\u5b9a\uff0c\u4f60\u5c06\u80fd\u591f\u5728\u5e7f\u6cdb\u7684\u5339\u914d\u5173\u952e\u5b57\u4e0a\u51fa\u4ef7\uff0c\u5982\u81ea\u884c\u8f66\uff0c\u800c\u65e0\u9700\u5728\u5b83\u4eec\u4e0d\u76f8\u5173\u7684\u60c5\u51b5\u4e0b\u63d0\u4f9b\u4f60\u7684\u5e7f\u544a\u3002\u968f\u7740\u5168\u7403\u7535\u5b50\u5546\u52a1\u5e02\u573a\u6301\u7eed\u5feb\u901f\u589e\u957f\uff0c\u5728\u7f51\u4e0a\u6210\u529f\u9500\u552e\u4ea7\u54c1\u7684\u673a\u4f1a\u8d8a\u6765\u8d8a\u591a\u3002\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u6d88\u8d39\u8005\u8f6c\u5411\u8c37\u6b4c\u3001\u5fc5\u5e94\u548c\u4e9a\u9a6c\u900a\u6765\u641c\u7d22\u548c\u8d2d\u4e70\u5546\u54c1\u3002(\u9700\u8981\u8bf4\u660e\u7684\u662f\uff0c\u5b9e\u4f53\u5e97\u4e0d\u4f1a\u6709\u95ee\u9898\u3002\u4e0d\u8981\u542c\u4fe1\u5371\u8a00\u8038\u542c\u7684\u8bf4\u6cd5\u3002\u4e3a\u4f60\u7684\u7535\u5b50\u5546\u52a1\u5f00\u53d1\u591a\u6e20\u9053\u7684PPC\u670d\u52a1\u4e0d\u662f\u4e00\u4ef6\u5bb9\u6613\u7684\u4e8b\u3002\u4f60\u9700\u8981\u6295\u5165\u5927\u91cf\u7684\u65f6\u95f4\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c\u5982\u679c\u4f60\u575a\u6301\u4e0b\u53bb\uff0c\u989d\u5916\u7684\u6536\u5165\u5c06\u8fdc\u8fdc\u5f25\u8865\u4f60\u7684\u52aa\u529b\u3002<\/p>\n
Conor Bond\u662fCrayon\u7684\u5185\u5bb9\u8425\u9500\u548c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e13\u5bb6\u3002Crayon\u662f\u4e00\u4e2a\u8f6f\u4ef6\u9a71\u52a8\u7684\u7ade\u4e89\u60c5\u62a5\u5e73\u53f0\uff0c\u5b83\u4f7f\u4f01\u4e1a\u80fd\u591f\u8ddf\u8e2a\u3001\u5206\u6790\u5e76\u5bf9\u516c\u53f8\u5916\u90e8\u53d1\u751f\u7684\u4e00\u5207\u91c7\u53d6\u884c\u52a8\u3002<\/p>\n
\u53c2\u89c1Conor Bond\u7684\u5176\u4ed6\u6587\u7ae0<\/p>\n
\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae010\u79cd\u5f3a\u5927(\u4f46\u4e0d\u5f3a\u52bf)\u7684\u65b9\u6cd5\u589e\u52a0\u5e73\u5747\u8ba2\u5355\u4ef7\u503c<\/p>\n
\u589e\u52a0\u5e73\u5747\u8ba2\u5355\u4ef7\u503c\uff0c\u5ba2\u6237\u6ee1\u610f\u5ea6\uff0c\u548c\u4f60\u7684\u5e95\u7ebf\u3002\u8fd9\u662f\u4e00\u4e2a\u4e09\u8d62\u7684\u653f\u7b56\u3002<\/p>\n
\u6ca1\u6709\u5185\u7f6e\u7684A\/B\u6d4b\u8bd5\u529f\u80fd\u8c37\u6b4c\u5e7f\u544a\u7684\u8d2d\u7269\u6d3b\u52a8?\u6ca1\u6709\u95ee\u9898\u3002<\/p>\n
\u52302040\u5e74\uff0c95%\u7684\u8d2d\u7269\u5c06\u5728\u7f51\u4e0a\u8fdb\u884c\uff0c\u4e86\u89e3\u8fd9\u4e9b\u8d8b\u52bf\u5bf9\u6240\u6709\u4f01\u4e1a\u90fd\u5f88\u91cd\u8981\u3002<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
Home – Blog -\u8c37\u6b4c\u3001\u4e9a\u9a6c\u900a\u548c\u5fc5\u5e94 \u4e0a\u7535\u5b50\u5546\u52a1PPC\u7684\u6743\u5a01\u6307\u5357\u60f3\u8c61\u4e00\u4e0b:\u4e00\u4e2a\u5927\u578b\u516c\u7acb\u5927\u5b66 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-690","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=690"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/690\/revisions"}],"predecessor-version":[{"id":2354,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/690\/revisions\/2354"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=690"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}