\u6211\u7684PPC\u65b0\u5e74\u51b3\u5fc3\u4e4b\u4e00\u5c31\u662f\u5f00\u59cb\u5728AdWords\u4e2d\u66f4\u591a\u5730\u5229\u7528\u5730\u7406\u5b9a\u4f4d\u529f\u80fd\u3002\u5206\u6790\u4f60\u7684AdWords\u5730\u7406\u62a5\u544a\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u5730\u65b9\u5f00\u59cb\u53d1\u5c55\u4f60\u7684\u6218\u7565\uff0c\u5efa\u7acb\u5730\u7406\u5b9a\u4f4d\u7684\u6d3b\u52a8\u3002\u6bcf\u4e2a\u4eba\u90fd\u77e5\u9053Excel\u5728PPC\u6570\u636e\u5206\u6790\u65b9\u9762\u7684\u5f3a\u5927\u529f\u80fd\uff0c\u4f46\u5f88\u5c11\u6709\u4eba\u5229\u7528Tableau\u7684\u6570\u636e\u53ef\u89c6\u5316\u529f\u80fd\u3002<\/p>\n
Tableau\u662f\u4e00\u4e2a\u6613\u4e8e\u4f7f\u7528\u7684\u5546\u4e1a\u667a\u80fd\u548c\u6570\u636e\u53ef\u89c6\u5316\u8f6f\u4ef6\u3002\u60a8\u53ef\u4ee5\u4e0b\u8f7dTableau Public\u7684\u526f\u672c\u8fdb\u884c\u6d4b\u8bd5\u3002Tableau\u5c31\u50cf\u4e00\u4e2a\u89c6\u89c9\u900f\u89c6\u8868\uff0c\u5728\u663e\u793a\u6570\u636e\u7684\u591a\u7ef4\u89c6\u56fe\u65b9\u9762\u975e\u5e38\u51fa\u8272\u3002\u4e0d\u8981\u5bb3\u6015\uff0cTableau\u5728\u4ed6\u4eec\u7684\u7f51\u7ad9\u4e0a\u6709\u5f88\u591a\u57f9\u8bad\u6750\u6599\uff0c\u6240\u4ee5\u4f60\u4e0d\u4f1a\u82b1\u5f88\u957f\u65f6\u95f4\u5f00\u59cb\u5207\u7247\u548c\u5207\u5757\u4f60\u7684\u6570\u636e\u3002\u4e3a\u4e86\u505a\u8fd9\u4e2a\u5206\u6790\uff0c\u4f60\u5fc5\u987b\u4eceAdWords\u7f51\u9875\u754c\u9762\u5185\u7684\u201c\u7ef4\u5ea6\u201d\u9009\u9879\u5361\u4e0b\u8f7dAdWords\u5730\u7406\u62a5\u544a\u3002<\/p>\n
\u9009\u62e9\u8981\u5206\u6790\u7684\u6d3b\u52a8\u3002\u9009\u62e9\u4e00\u4e2a\u5927\u7684\u65e5\u671f\u8303\u56f4(\u6bd4\u5982\u4e00\u5e74)\u3002\u4ece\u201cDimension\u201d\u9009\u9879\u5361\uff0c\u9009\u62e9\u201cgeography\u201d\u89c6\u56fe\u3002\u5982\u4e0b\u6240\u793a\u8c03\u6574\u4f60\u7684\u5217(\u4f60\u4e0d\u5fc5\u9009\u62e9\u50cfCTR\u8fd9\u6837\u7684\u8ba1\u7b97\u6307\u6807\uff0c\u56e0\u4e3a\u6211\u4eec\u5c06\u4f7f\u7528Tableau\u6765\u751f\u6210\u8fd9\u4e9b\u6307\u6807)\u3002\u4e0b\u8f7d\u4f60\u7684\u62a5\u544a\u3002Tableau\u64c5\u957f\u6570\u636e\u53ef\u89c6\u5316\uff0c\u800cExcel\u64c5\u957f\u6570\u636e\u51c6\u5907\u3002\u5220\u9664\u6700\u540e\u4e00\u884c\u6570\u636e(\u5408\u8ba1\u884c)\u3002\u6211\u5220\u9664\u4e86\u56fd\u5bb6\u680f\u76ee(\u6211\u53ea\u5728\u7f8e\u56fd\u505a\u5e7f\u544a)\u3002\u901a\u8fc7\u9009\u62e9\u6574\u4e2a\u6570\u636e\u96c6\u5e76\u4ece\u201cHome\u201d\u8272\u5e26\u4e2d\u5355\u51fb\u201cFormat as table\u201d\uff0c\u5c06\u6570\u636e\u683c\u5f0f\u5316\u4e3a\u8868\u683c\u3002\u4f7f\u7528\u8fde\u63a5\u516c\u5f0f\u6dfb\u52a0\u57ce\u5e02\u548c\u5dde\u5217:= Concatenate ([@City]\uff0c “\uff0c “\uff0c[@Region])\u53e6\u5b58\u4e3aExcel\u6587\u4ef6\u3002\u5c06\u4f60\u7684\u6570\u636e\u653e\u5165Tableau Open Tableau\u3002\u70b9\u51fb\u201c\u8fde\u63a5\u5230\u6570\u636e\u201d\u56fe\u6807\u6216\u94fe\u63a5\u3002\u9009\u62e9\u201cMicrosoft Excel\u201d\u5e76\u5355\u51fb\u201c\u786e\u5b9a\u201d\u3002\u5982\u679c\u4e00\u5207\u987a\u5229\uff0c\u4f60\u7684\u6570\u636e\u5e94\u8be5\u50cf\u8fd9\u6837\u663e\u793a\u5728Tableau\u4e2d:<\/p>\n
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\u8bd5\u9a7e\u5e76\u8003\u8651\u5c06\u5176\u6dfb\u52a0\u5230\u60a8\u7684PPC\u5de5\u5177\u7bb1\u4e2d\u3002\u4e00\u65e6\u4f60\u7684\u5934\u8111\u88ab\u5c3a\u5bf8\uff0c\u6307\u6807\uff0c\u5404\u79cd\u8d27\u67b6\u548c\u8fc7\u6ee4\u5668\u5305\u56f4\uff0c\u4f60\u53ef\u80fd\u4f1a\u53d1\u73b0\u81ea\u5df1\u8d8a\u6765\u8d8a\u5c11\u4f7f\u7528Excel\u6570\u636e\u900f\u89c6\u8868\u3002Chad Summerhill\u662fPPC Prospector\u535a\u5ba2\u7684\u4f5c\u8005\uff0cPPC\u6559\u7a0b\u7684\u63d0\u4f9b\u8005\uff0c\u79fb\u52a8\u89e3\u51b3\u65b9\u6848\u516c\u53f8(UPack.com\u548cMoveBuilder.com)\u7684\u5185\u90e8AdWords\u4e13\u5bb6\u3002<\/p>\n
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UA vs GA4:\u8c37\u6b4cAnalytics 4<\/p>\n
GA4\u5e76\u4e0d\u53ef\u6015\u3002\u5b66\u4e60\u4f18\u70b9\uff0c\u7f3a\u70b9\uff0c\u65b0\u529f\u80fd\u548c\u63d0\u793a!\u627e\u51fa\u4ec0\u4e48\u5728\u6539\u53d8\uff0c\u4f60\u9700\u8981\u505a\u4ec0\u4e48(\u4ee5\u53ca\u5230\u5e95\u4ec0\u4e48\u662f\u4e07\u80fd\u5206\u6790)\u3002<\/p>\n
\u8bc4\u8bba<\/p>\n
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