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\u8d28\u91cf\u6392\u540d\u8861\u91cf\u7684\u662f\u4f60\u7684\u5e7f\u544a\u8d28\u91cf\u4e0e\u5176\u4ed6\u7ade\u4e89\u76f8\u540c\u53d7\u4f17\u7684\u5e7f\u544a\u8d28\u91cf\u7684\u6bd4\u8f83\u3002\u7528\u6237\u7c98\u6027\u6392\u540d\u8861\u91cf\u7684\u662f\u4f60\u7684\u5e7f\u544a\u5c06\u63a8\u52a8\u7684\u9884\u671f\u7c98\u6027\u6c34\u5e73\uff0c\u4e0e\u5176\u4ed6\u7ade\u4e89\u76f8\u540c\u53d7\u4f17\u7684\u5e7f\u544a\u8fdb\u884c\u6bd4\u8f83\u3002\u8f6c\u5316\u7387\u6392\u540d\u8861\u91cf\u7684\u662f\u4f60\u7684\u5e7f\u544a\u4e0e\u5176\u4ed6\u8ffd\u6c42\u76f8\u540c\u6d3b\u52a8\u76ee\u6807\u5e76\u4e89\u593a\u76f8\u540c\u53d7\u4f17\u7684\u5e7f\u544a\u4e4b\u95f4\u7684\u9884\u671f\u8f6c\u5316\u7387\u3002\u5728\u672a\u6765\u51e0\u5468\u5185\uff0c\u4f60\u5c06\u5728Facebook\u5e7f\u544a\u8d26\u6237\u4e2d\u770b\u5230\u8fd9\u4e9b\u53c2\u6570\u3002\u76f8\u5173\u6027\u8bc4\u5206\u5c06\u6301\u7eed\u52304\u670830\u65e5\u3002\u4e3a\u4ec0\u4e48\u76f8\u5173\u6027\u8bc4\u5206\u4f1a\u6d88\u5931?<\/p>\n
\u56e0\u4e3a\u5b83\u5e2e\u4e0d\u4e86\u4f60\u592a\u591a\u3002\u8be6\u7ec6\u8bf4\u660e:Facebook\u6b63\u5728\u7528\u65b0\u7684\u6307\u6807\u53d6\u4ee3\u76f8\u5173\u6027\u8bc4\u5206\uff0c\u8ba9\u4f60\u5bf9\u6d3b\u52a8\u8868\u73b0\u6709\u4e00\u4e2a\u66f4\u96c6\u4e2d\u3001\u66f4\u7ec6\u7c92\u5ea6\u7684\u89c6\u89d2\u3002\u5c31\u50cf\u6211\u4e4b\u524d\u8bf4\u7684\u2014\u2014\u76f8\u5173\u6027\u8bc4\u5206\u80cc\u540e\u7684\u6570\u5b66\u5e76\u4e0d\u662f\u90a3\u4e48\u76f4\u89c2\u3002\u5982\u679c\u4f60\u770b\u5230\u4f60\u7684\u5e7f\u544a\u67095\u5206\u7684\u76f8\u5173\u6027\uff0c\u4f46\u4f60\u751a\u81f3\u4e0d\u5b8c\u5168\u786e\u5b9a\u8fd9\u610f\u5473\u7740\u4ec0\u4e48\uff0c\u8fd9\u5bf9\u4f60\u6709\u4ec0\u4e48\u597d\u5904?\u8fd9\u5bf9\u4f60\u4eec\u672a\u6765\u7684\u6218\u7565\u6709\u4ec0\u4e48\u5f71\u54cd?<\/p>\n
\u6765\u56de\u7b54\u6211\u81ea\u5df1\u7684\u95ee\u9898:<\/p>\n
\u4e0d\u884c\u3002\u5b83\u4e0d\u662f\u3002\u6211\u4e0e\u6211\u4eec\u7684\u9996\u5e2d\u4e00\u4ee3\u4e13\u5bb6Kristina\u8fdb\u884c\u4e86\u4ea4\u8c08\uff0c\u4ee5\u4e86\u89e3\u5979\u5bf9\u8fd9\u4e00\u6d88\u606f\u7684\u770b\u6cd5\u3002\u201c\u6211\u771f\u7684\u5f88\u5174\u594b\uff0c\u201d\u5979\u544a\u8bc9\u6211\u3002\u201c\u6bd4\u8d77\u76f8\u5173\u6027\u8bc4\u5206\uff0c\u8fd9\u4e9b\u65b0\u6307\u6807\u80fd\u591f\u63d0\u4f9b\u7ed9\u4f60\u66f4\u591a\u4fe1\u606f\u3002\u201d\u5979\u7ee7\u7eed\u5c06\u76f8\u5173\u6027\u8bc4\u5206\u79f0\u4e3aFacebook\u5e7f\u544a\u5546\u7684\u201c\u9ed1\u5323\u5b50\u201d\u2014\u2014\u4f60\u65e0\u6cd5\u5b8c\u5168\u7406\u89e3\u6216\u6700\u7ec8\u6539\u5584\u7684\u4e1c\u897f\u3002Facebook\u5e0c\u671b\u4f60\u80fd\u521b\u9020\u51fa\u6700\u597d\u7684\u5e7f\u544a\u3002\u4f60\u7684\u5e7f\u544a\u8d8a\u597d\uff0c\u7528\u6237\u4f53\u9a8c\u5c31\u8d8a\u597d\u3002\u7528\u6237\u4f53\u9a8c\u8d8a\u597d\uff0cFacebook\u5c31\u80fd\u53d1\u5c55\u5f97\u8d8a\u597d\u3002\u6709\u4e86\u8fd9\u4e9b\u65b0\u6307\u6807\uff0c\u4f60\u53ef\u4ee5\u6bd4\u76f8\u5173\u6027\u8bc4\u5206(Relevance Score)\u63d0\u4f9b\u66f4\u591a\u7684\u6d1e\u89c1\uff0c\u4f60\u5c06\u80fd\u591f\u521b\u9020\u51fa\u6709\u9488\u5bf9\u6027\u7684\u3001\u5438\u5f15\u4eba\u7684Facebook\u5e7f\u544a\uff0c\u4ee5\u6fc0\u52b1\u7528\u6237\u5e76\u589e\u52a0\u6536\u5165\u3002\u5c55\u671b\u672a\u6765\u8ba9\u6211\u4eec\u5feb\u8fdb\u4e00\u70b9\u3002\u8fd9\u662f\u6211\u771f\u5fc3\u3002\u4f60\u9001\u4f60\u7684\u5b69\u5b50\u53bb\u9732\u8425\uff0c\u56e0\u4e3a\u4f60\u8feb\u5207\u9700\u8981\u4e00\u4e9bspa\u2014\u2014\u55ef\u2014\u2014\u56e0\u4e3a\u4f60\u60f3\u8ba9\u4ed6\u4eec\u7528\u65b0\u7684\u7ecf\u5386\u548c\u6311\u6218\u6765\u4e30\u5bcc\u4ed6\u4eec\u5e74\u8f7b\u7684\u751f\u6d3b\u3002\u76f8\u5173\u6027\u8bc4\u5206\u5df2\u7ecf\u4ece\u4f60\u7684Facebook\u5e7f\u544a\u8d26\u6237\u4e2d\u6d88\u5931\uff0c\u4f60\u6b63\u5728\u638c\u63e1\u65b0\u6307\u6807\u7684\u7a8d\u95e8\u3002\u8ba9\u6211\u4eec\u8ba8\u8bba\u4e00\u4e0b\u5982\u4f55\u6539\u8fdb\u5b83\u4eec\u3002\u5982\u679c\u4f60\u6ce8\u610f\u5230\u4f60\u7684\u5e7f\u544a\u8d28\u91cf\u6392\u540d\u5f88\u4f4e\uff0c\u8fd9\u610f\u5473\u7740\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u5728\u5236\u4f5c\u66f4\u597d\u7684\u5e7f\u544a\u3002\u60f3\u60f3\u4f60\u7684\u76ee\u6807\u7528\u6237\uff0c\u95ee\u95ee\u4f60\u81ea\u5df1\u4f60\u7684\u5e7f\u544a\u662f\u5426\u53ef\u4ee5\u4e0e\u4ed6\u4eec\u66f4\u76f8\u5173\u3002\u4f60\u7684\u6587\u6848\u662f\u5426\u6e05\u6670\u7b80\u6d01\u5730\u89e3\u51b3\u4e86\u4ed6\u4eec\u7684\u95ee\u9898?\u5b83\u662f\u5426\u63d0\u4f9b\u4e86\u4e00\u4e2a\u89e3\u51b3\u65b9\u6848\uff0c\u5e76\u547c\u5401\u4ed6\u4eec\u91c7\u53d6\u884c\u52a8?\u5982\u679c\u4f60\u62c5\u5fc3\u7684\u662f\u4f60\u7684\u6c89\u6d78\u7387\u6392\u540d\uff0c\u4f60\u5c31\u9700\u8981\u4e13\u6ce8\u4e8e\u8ba9Facebook\u7528\u6237\u505c\u6b62\u6eda\u52a8\u9875\u9762\u5e76\u91c7\u53d6\u884c\u52a8\u3002\u4f60\u80fd\u628a\u9759\u6001\u56fe\u50cf\u6362\u6210GIF\u6216\u77ed\u89c6\u9891\u5417?\u4f60\u80fd\u521b\u5efa\u4e00\u4e2a\u66f4\u5408\u9002\u7684CTA\u6309\u94ae\u5417?\u6700\u540e\uff0c\u5982\u679c\u4f60\u60f3\u63d0\u9ad8\u4f60\u7684\u8f6c\u5316\u7387\u6392\u540d\uff0c\u4f60\u5c31\u9700\u8981\u8bc4\u4f30\u70b9\u51fb\u540e\u7684\u4f53\u9a8c\u3002\u5982\u679c\u4f60\u4f7f\u7528\u7684\u662f\u5bfc\u8bed\u5e7f\u544a\u683c\u5f0f\uff0c\u4f60\u7684\u8868\u5355\u662f\u5426\u5305\u542b\u4e86\u592a\u591a\u7684\u5b57\u6bb5?\u5982\u679c\u4f60\u4f7f\u7528\u7684\u662f\u5355\u72ec\u7684\u767b\u9646\u9875\u9762\uff0c\u5b83\u662f\u5426\u6e05\u695a\u5730\u9610\u8ff0\u4e86\u4f60\u5728\u526f\u672c\u4e2d\u5904\u7406\u7684\u95ee\u9898\u548c\u89e3\u51b3\u65b9\u6848?\u6211\u4eec\u5bf9\u76f8\u5173\u6027\u8bc4\u5206\u7684\u66ff\u6362\u611f\u5230\u5174\u594b\uff0c\u4f60\u4e5f\u5e94\u8be5\u611f\u5230\u5174\u594b\u3002\u901a\u8fc7\u4e00\u4e2a\u5168\u65b0\u7684\u7c92\u5ea6\u7ea7\u522b\uff0c\u4f60\u5c06\u5728\u4efb\u4f55\u65f6\u5019\u521b\u5efa\u4f60\u6700\u597d\u7684Facebook\u5e7f\u544a\u3002<\/p>\n
Conor Bond\u662fCrayon\u7684\u5185\u5bb9\u8425\u9500\u548c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e13\u5bb6\u3002Crayon\u662f\u4e00\u4e2a\u8f6f\u4ef6\u9a71\u52a8\u7684\u7ade\u4e89\u60c5\u62a5\u5e73\u53f0\uff0c\u5b83\u4f7f\u4f01\u4e1a\u80fd\u591f\u8ddf\u8e2a\u3001\u5206\u6790\u5e76\u5bf9\u516c\u53f8\u5916\u90e8\u53d1\u751f\u7684\u4e00\u5207\u91c7\u53d6\u884c\u52a8\u3002<\/p>\n
\u770b\u5230\u5176\u4ed6\u7684\u5e16\u5b50\u7531Conor Bond<\/p>\n
\u66f4\u591a\u7684\u6587\u7ae0\u50cf\u8fd9\u4e2a\u4ec0\u4e48\u662f\u4e00\u4e2a\u597d\u7684\u70b9\u51fb\u7387\u2026<\/p>\n
\u4e86\u89e3\u4ec0\u4e48\u662f\u597d\u7684\u70b9\u51fb\u7387\u4e3a\u8c37\u6b4c\u5e7f\u544a\uff0cFacebook\uff0c\u7535\u5b50\u90ae\u4ef6\u901a\u8baf\uff0c\u6a2a\u5e45\u5e7f\u544a\u3002<\/p>\n
UA vs GA4:\u8c37\u6b4cAnalytics 4<\/p>\n
GA4\u5e76\u4e0d\u53ef\u6015\u3002\u5b66\u4e60\u4f18\u70b9\uff0c\u7f3a\u70b9\uff0c\u65b0\u529f\u80fd\u548c\u63d0\u793a!\u627e\u51fa\u4ec0\u4e48\u5728\u6539\u53d8\uff0c\u4f60\u9700\u8981\u505a\u4ec0\u4e48(\u4ee5\u53ca\u5230\u5e95\u4ec0\u4e48\u662f\u4e07\u80fd\u5206\u6790)\u3002<\/p>\n
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