\u5bb6\u5ead-\u535a\u5ba2- AdWords\u987e\u95ee\u4f1a\u505a\u4ec0\u4e48?\u8fd9\u662f\u6211\u4eec\u5bf9\u4f7f\u7528AdWords\u6027\u80fd\u8bc4\u5206\u5668\u83b7\u5f97\u5f02\u5e38\u9ad8\u5206\u7684AdWords\u5e7f\u544a\u5546\u8fdb\u884c\u7684\u4e00\u7cfb\u5217\u91c7\u8bbf\u4e2d\u7684\u6700\u65b0\u5185\u5bb9\u3002\u6211\u4eec\u6b63\u5728\u8054\u7cfb\u5f97\u5206\u9ad8\u7684\u4eba\uff0c\u627e\u51fa\u54ea\u4e9b\u7b56\u7565\u6709\u52a9\u4e8e\u4ed6\u4eec\u5f3a\u5927\u7684AdWords\u8868\u73b0\u3002\u66f4\u591a\u5728\u8fd9\u4e2a\u7cfb\u5217\u4e2d,\u89c1:<\/p>\n
AdWords\u4e13\u5bb6\u5206\u4eab\u4ed6\u4eec\u7684\u79d8\u5bc6PPC\u6210\u529f,\u7b2c1\u90e8\u5206AdWords\u4e13\u5bb6\u5206\u4eab\u4ed6\u4eec\u7684\u79d8\u5bc6PPC\u6210\u529f,\u7b2c2\u90e8\u5206AdWords\u4e13\u5bb6\u5206\u4eab\u4ed6\u4eec\u7684\u79d8\u5bc6PPC\u6210\u529f,\u7b2c3\u90e8\u5206AdWords\u4e13\u5bb6\u5206\u4eab\u4ed6\u4eec\u7684\u79d8\u5bc6PPC\u6210\u529f,\u7b2c4\u90e8\u5206AdWords\u4e13\u5bb6\u5206\u4eab\u4ed6\u4eec\u7684\u79d8\u5bc6PPC\u6210\u529f,\u7b2c5\u90e8\u5206AdWords\u4e13\u5bb6\u5206\u4eab\u4ed6\u4eec\u7684\u79d8\u5bc6PPC\u6210\u529f,\u7b2c6\u90e8\u5206AdWords\u4e13\u5bb6\u5206\u4eab\u4ed6\u4eec\u7684\u79d8\u5bc6PPC\u7684\u6210\u529f,\u7b2c7\u90e8\u5206AdWords\u4e13\u5bb6\u5206\u4eab\u4ed6\u4eec\u7684PPC\u6210\u529f\u7684\u79d8\u5bc6\uff0c\u7b2c8\u90e8\u5206AdWords\u4e13\u5bb6\u5206\u4eab\u4ed6\u4eec\u7684PPC\u6210\u529f\u7684\u79d8\u5bc6\uff0c\u7b2c9\u90e8\u5206AdWords\u4e13\u5bb6\u5206\u4eab\u4ed6\u4eec\u7684PPC\u6210\u529f\u7684\u79d8\u5bc6\uff0c\u7b2c10\u90e8\u5206AdWords\u4e13\u5bb6\u5206\u4eab\u4ed6\u4eec\u7684PPC\u6210\u529f\u7684\u79d8\u5bc6\uff0c\u7b2c11\u90e8\u5206AdWords\u4e13\u5bb6\u5206\u4eab\u4ed6\u4eec\u7684PPC\u6210\u529f\u7684\u79d8\u5bc6\uff0c\u7b2c12\u90e8\u5206AdWords\u4e13\u5bb6\u5206\u4eab\u4ed6\u4eec\u7684PPC\u6210\u529f\u7684\u79d8\u5bc6\uff0c\u7b2c13\u90e8\u5206AdWords\u4e13\u5bb6\u5206\u4eab\u4ed6\u4eec\u7684PPC\u6210\u529f\u7684\u79d8\u5bc6\uff0c\u672c\u5468\u6211\u4eec\u91c7\u8bbf\u7684\u662f\u641c\u7d22\u5f15\u64ce\u8425\u9500\u673a\u6784Oogst\u7684\u987e\u95eeJorn Vriend\u3002\u544a\u8bc9\u6211\u4eec\u4e00\u4e9b\u5173\u4e8e\u4f60\u81ea\u5df1\u7684\u60c5\u51b5\u3002\u4f60\u7528AdWords\u591a\u4e45\u4e86?\u4f60\u5bf9AdWords\u8425\u9500\u7684\u4e3b\u8981\u76ee\u6807\u662f\u4ec0\u4e48?\u6211\u7684\u540d\u5b57\u662fJorn Vriend\uff0c\u6211\u5728Oogst\u5de5\u4f5c\u3002Oogst\u662f\u4e00\u5bb6\u8377\u5170SEM\u673a\u6784\u3002\u6211\u4eec\u4e3b\u8981\u4e3a\u5904\u4e8e\u7f51\u7edc\u8425\u9500\u524d\u6cbf\u7684\u5927\u578b\u91d1\u878d\u3001\u96f6\u552e\u548c\u65c5\u6e38\u516c\u53f8\u670d\u52a1\u3002\u6211\u4eec\u4e3a\u7f51\u7ad9\u5206\u6790\u3001\u8f6c\u6362\u4f18\u5316\u3001\u641c\u7d22\u5f15\u64ce\u4f18\u5316(SEO)\u3001\u641c\u7d22\u5f15\u64ce\u5e7f\u544a\u548c\u8054\u76df\u7ba1\u7406\u9879\u76ee\u63d0\u4f9b\u7b56\u7565\u548c\u6267\u884c\u3002Oogst\u662f\u8c37\u6b4c\u548cYahoo!\u641c\u7d22\u3002\u6211\u5728Oogst\u7684\u65e5\u5e38\u5de5\u4f5c\u662f\u4e3a\u65c5\u6e38\u3001\u91d1\u878d\u3001IT\u3001B2C\u548cB2B\u9886\u57df\u7684aa\u7ea7\u5ba2\u6237\u63d0\u4f9b\u6218\u7565\u54a8\u8be2\u548c\u5728\u7ebf\u8425\u9500\u7b56\u7565\u7684\u5b9e\u65bd\u30022\u5e74\u6765\uff0c\u6211\u5df2\u7ecf\u83b7\u5f97\u4e86\u5b8c\u5168\u7684AdWords\u548c\u5206\u6790\u8ba4\u8bc1\u3002\u6211\u7684\u5de5\u4f5c\u662f\u5e2e\u52a9\u6211\u4eec\u7684\u5ba2\u6237\u5c06\u4ed6\u4eec\u7684\u5728\u7ebf\u8425\u9500\u76ee\u6807\u8f6c\u5316\u4e3a\u6700\u4f73\u7684\u5728\u7ebf\u8425\u9500\u884c\u52a8\u8ba1\u5212\u3002Oogst\u5c06\u641c\u7d22\u5f15\u64ce\u5e7f\u544a\u3001\u641c\u7d22\u5f15\u64ce\u4f18\u5316(SEO)\u3001\u8054\u76df\u8425\u9500\u3001\u57fa\u4e8e\u6027\u80fd\u7684\u5c55\u793a\u5e7f\u544a\u548c\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u4e0e\u524d\u6cbf\u5de5\u5177\u7ed3\u5408\u8d77\u6765\uff0c\u9ad8\u5ea6\u5173\u6ce8\u7f51\u7edc\u5206\u6790\u3002\u8fd9\u4f7f\u6211\u80fd\u591f\u4f18\u5316\u5728\u7ebf\u65b9\u6cd5\u548c\u7f51\u7ad9(\u70b9\u51fb\u540e)\u7684CPA\uff0c\u6536\u5165\u6210\u672c\u548c\u6295\u8d44\u56de\u62a5(ROI)\u3002\u5728AdWords\u4e2d\u6709\u5927\u91cf\u7684\u6307\u6807\u3002\u4f60\u5728AdWords\u76843\u4e2a\u5173\u952e\u7ee9\u6548\u6307\u6807\u662f\u4ec0\u4e48?\u4e3a\u4ec0\u4e48?\u8f6c\u5316\u7387:\u8f6c\u5316\u7387\u548cCTR\u975e\u5e38\u63a5\u8fd1\u3002\u5bf9\u6211\u4eec\u6765\u8bf4\uff0c\u8f6c\u5316\u7387\u548cCPA\u662f\u4e3b\u8981\u6307\u6807\u3002\u56e0\u4e3a\u4f60\u60f3\u8981\u7ed3\u679c\uff0c\u5bf9\u5427?\u56e0\u6b64\uff0c\u786e\u4fdd\u4f60\u5173\u6ce8\u8f6c\u5316\u7387(\u548cCPA)\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u6307\u6807\u662f\u4f60\u83b7\u5f97\u8f6c\u5316\u7387\u7684\u4e3b\u8981\u539f\u56e0\u3002\u9664\u975e\u4f60\u7684\u76ee\u6807\u662f\u5438\u5f15\u6e38\u5ba2\u3002<\/p>\n
CTR: CTR\u544a\u8bc9\u6211\u6211\u7684\u7ed3\u6784\u3001\u5173\u952e\u8bcd\u548c\u5e7f\u544a\u6709\u591a\u76f8\u5173\u3002\u56e0\u6b64\uff0c\u8fd9\u662f\u4e00\u4e2a\u975e\u5e38\u6709\u7528\u7684\u56e0\u7d20\u3002\u9664\u4e86\u8fd9\u4e9b\u6307\u6807\uff0c\u5b83\u8fd8\u4f1a\u5f71\u54cd\u4f60\u7684\u6bcf\u70b9\u51fb\u6210\u672c(CPC)\u548cQS\u3002\u9ad8CTR\u663e\u8457\u6709\u52a9\u4e8e\u66f4\u597d\u7684QS\u30022009\u5e74\uff0cclickkequations\u7684\u4e00\u9879\u7814\u7a76\u8bc1\u660e\uff0c\u8f83\u9ad8\u7684QS\u53ef\u4ee5\u964d\u4f4e\u4f60\u7684CPC\u3002\u786e\u4fdd\u4f60\u7684CTR\u662f\u9ad8\u7684\u3002\u4f46\u4f60\u7684\u8f6c\u6362\u7387\u548cCPA\u662f\u9886\u5148\u7684\u3002\u4f60\u60f3\u8981\u6700\u5927\u7684\u8f6c\u6362\uff0c\u5bf9\u6297\u6700\u8d5a\u94b1\u7684\u6ce8\u518c\u4f1a\u8ba1\u5e08\uff0c\u5bf9\u5417?\u56e0\u6b64\uff0c\u8ba9\u8fd9\u4e9b\u56e0\u7d20\u6210\u4e3a\u4f60\u7684\u4e3b\u8981\u6307\u6807\u3002<\/p>\n
\u8d28\u91cf\u8bc4\u5206:\u6700\u540e\uff0c\u4f46\u80af\u5b9a\u4e0d\u662f\u6700\u4e0d\u91cd\u8981\u7684\u3002QS\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u8861\u91cf\u4f60\u7684\u76f8\u5173\u6027\u7684\u6307\u6807\u3002\u8fd9\u4e2a\u6307\u6807\u53ef\u4ee5\u5f88\u597d\u5730\u9884\u6d4b\u4f60\u5728\u6d3b\u52a8\u4e2d\u7684\u89c2\u70b9\u3002\u5f53\u4f60\u7684\u5173\u952e\u8bcd\u7684\u8d28\u91cf\u8bc4\u5206\u4f4e\u4e8e6\u5206\u65f6\uff0c\u4f60\u5e94\u8be5\u8ba4\u771f\u8003\u8651\u68c0\u67e5\u4f60\u7684\u5173\u952e\u8bcd\u3001\u6d3b\u52a8\u3001\u5e7f\u544a\u548c\u767b\u9646\u9875\u9762\u3002\u56e0\u4e3a\u8d28\u91cf\u8bc4\u5206\u7684\u5f71\u54cdncer\u662f\u51e0\u4e2a\u56e0\u7d20\uff0c\u5b83\u662f\u4e00\u4e2a\u975e\u5e38\u6709\u7528\u548c\u65b9\u4fbf\u7684\u6307\u6807\u6765\u786e\u5b9a\u76f8\u5173\u6027\u3002\u4e0a\u9762\u7684\u7814\u7a76\u544a\u8bc9\u4f60\u4e00\u4e9b\u5173\u4e8eQS\u548cCPC\u4e4b\u95f4\u7684\u76f8\u5173\u6027\u2014\u2014\u5177\u4f53\u6765\u8bf4\uff0c\u4f60\u5982\u4f55\u4e3a\u9ad8CPC\u7684\u4f4e\u8d28\u91cf\u5206\u6570\u4ed8\u8d39\u3002\u63cf\u8ff0\u4f60\u7684AdWords\u7ba1\u7406\u5de5\u4f5c\u6d41\u7a0b\u3002\u5f53\u4f60\u505a\u4f60\u7684\u5e10\u6237\u4f18\u5316\u5de5\u4f5c\u65f6\uff0c\u4f60\u5982\u4f55\u51b3\u5b9a\u4f60\u7684\u5e10\u6237\u4e0b\u4e00\u6b65\u505a\u4ec0\u4e48?\u4f60\u5982\u4f55\u5b89\u6392\u5de5\u4f5c\u7684\u4f18\u5148\u7ea7?\u5728Oogst\uff0c\u6211\u4eec\u6709\u4e00\u4e2a\u7279\u5b9a\u7684\u5de5\u4f5c\u6d41\u7a0b\u3002\u4e0a\u9762\u7684\u6a21\u578b\u63cf\u8ff0\u4e86\u8fd9\u4e00\u70b9\u3002\u9996\u5148\u662f\u4e00\u4e2a\u597d\u7684\u7f51\u7ad9\u548c\u4e00\u4e2a\u9ad8\u8d28\u91cf\u7684\u6d3b\u52a8\u8bbe\u7f6e\u3002\u786e\u5b9a\u5ba2\u6237\u7684\u8425\u9500\u76ee\u6807\uff0cOogst\u7684\u5728\u7ebf\u8425\u9500\u76ee\u6807:\u8f6c\u6362\u811a\u672c\uff0c\u767b\u9646\u9875\u5ba1\u6838\uff0c\u6d4b\u8bd5\u3002\u6d41\u91cf\u3001\u8f6c\u5316\u7387\u548cCPA:\u56e0\u4e3aOogst\u4e3a\u4e0d\u540c\u7684\u5ba2\u6237\u670d\u52a1\uff0c\u6211\u4eec\u9762\u4e34\u7740\u4e0d\u540c\u7684\u6311\u6218\u3002\u9664\u4e86\u6d41\u91cf\uff0c\u8fd9\u4e9b\u6311\u6218\u8fd8\u6709\u8f6c\u5316\u7387\u548cCPA\u3002\u8fd9\u4e9b\u662f\u6211\u4eec\u7684\u5173\u952e\u56e0\u7d20\u3002\u56e0\u6b64\u6211\u4eec\u603b\u662f\u7740\u773c\u4e8eCPA\u548c\u8f6c\u5316\u7387\u3002\u6211\u4eec\u5bf9\u8f6c\u5316\u7387\u9ad8\u3001CPA\u597d\u7684\u5173\u952e\u8bcd\u63d0\u9ad8\u62a5\u4ef7\u3002\u8fd9\u6837\u6211\u4eec\u5c31\u53ef\u4ee5\u6269\u5927\u6211\u4eec\u7684\u8986\u76d6\u9762\u548c\u76ee\u6807\u53d7\u4f17\u3002\u8fd9\u662f\u83b7\u5f97\u66f4\u591a\u8f6c\u5316\u7387\u7684\u7b80\u5355\u65b9\u6cd5\u3002\u6269\u5927\u5e10\u6237\u548c\u6d3b\u52a8:\u6211\u4eec\u4f7f\u7528\u4e00\u4e9b\u6709\u7528\u7684\u5de5\u5177(\u5982AdWords\u5916\u90e8\u5173\u952e\u5b57\u5de5\u5177\uff0cWordStream, Ubersuggest\u7b49)\u6765\u5bfb\u627e\u4e0e\u6d3b\u52a8\u76f8\u5173\u7684\u65b0\u5173\u952e\u5b57\u3002\u5f00\u59cb\u6d4b\u8bd5\u4ee5\u6539\u8fdb\u7ed3\u679c:\u4f7f\u7528\u6210\u529f\u5173\u952e\u5b57\u7684\u4e0d\u540c\u5339\u914d\u7c7b\u578b\u8fdb\u884c\u6d4b\u8bd5\u3002\u4f60\u8bd5\u8fc7\u4e3a\u4f60\u7684\u5173\u952e\u8bcd\u4fee\u6539\u5bbd\u6cdb\u5339\u914d\u5417?\u6210\u529f\u7684\u5173\u952e\u5b57\u5df2\u7ecf\u88ab\u8bc1\u660e\u6709\u52a9\u4e8e\u8f6c\u6362\u3002\u56e0\u6b64\uff0c\u8fd9\u4e9b\u65b0\u7684\u76f8\u4f3c\u7684\u5173\u952e\u8bcd\u5f88\u53ef\u80fd\u8fbe\u5230\u76f8\u540c\u7684\u7ed3\u679c\u3002\u8fd9\u4e5f\u662f\u6539\u5584\u4f60\u7684\u6d3b\u52a8\u7684\u4e00\u4e2a\u7b80\u5355\u65b9\u6cd5\u3002\u4f18\u5316\u5927\u5bb9\u91cf\u5173\u952e\u5b57:\u4efb\u4f55\u5927\u5bb9\u91cf\u5173\u952e\u5b57\u90fd\u88ab\u653e\u5728\u4e00\u8fb9\uff0c\u5e76\u66f4\u52a0\u5173\u6ce8\u76d1\u63a7\u3002\u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\uff0c\u6211\u4eec\u53ef\u4ee5\u8c03\u6574\u5e7f\u544a\u4ee5\u63d0\u9ad8\u70b9\u51fb\u7387\uff0c\u8fd9\u4e5f\u662f\u4e00\u79cd\u76d1\u63a7\u6210\u529f\u5e7f\u544a\u7ec4\u7684\u7b80\u5355\u65b9\u6cd5\u3002\u5173\u6ce8\u76ee\u6807(\u4f18\u5316\u8f6c\u5316\u7387\u3001CPA\u548c\u6d41\u91cf):\u5f53\u6211\u4eec\u8c03\u6574\u6d3b\u52a8\u4ee5\u4ea7\u751f\u66f4\u591a\u8f6c\u5316\u7387\u65f6\uff0c\u6211\u4eec\u5f00\u59cb\u964d\u4f4eCPA\u3002\u8fd9\u662f\u4e00\u4e2a\u6df1\u5165\u7684\u8fc7\u7a0b\u3002\u9996\u5148\uff0c\u6211\u4eec\u964d\u4f4e\u5177\u6709\u9ad8CPA\u7684\u5173\u952e\u8bcd\u7684\u51fa\u4ef7\u3002\u5f53\u8fd9\u6ca1\u6709\u5bfc\u81f4\u9884\u671f\u7684\u6548\u679c\uff0c\u6211\u4eec\u8c03\u6574\u5e7f\u544a\u6587\u672c\uff0c\u767b\u9646\u9875\u6216\u5339\u914d\u7c7b\u578b\u3002\u5f53\u8fd9\u4e5f\u4e0d\u5de5\u4f5c\u65f6\uff0c\u6211\u4eec\u628a\u5173\u952e\u5b57\u6401\u7f6e\u3002\u4fdd\u6301\u4f18\u5316:\u56e0\u4e3a\u6211\u4eec\u5927\u90e8\u5206\u65f6\u95f4\u90fd\u5728\u4f7f\u7528\u51e0\u79cd\u5339\u914d\u7c7b\u578b\uff0c\u6240\u4ee5\u6211\u4eec\u5fc5\u987b\u4e0d\u65ad\u5728\u6d3b\u52a8\u4e2d\u6dfb\u52a0\u6d88\u6781\u5143\u7d20\u3002\u8fd9\u4f1a\u63d0\u9ad8\u4f60\u7684\u8d28\u91cf\u5206\u6570\u548c\u70b9\u51fb\u7387\u3002\u6700\u7ec8\u8fd9\u4e5f\u4f1a\u5f71\u54cd\u5230\u4f60\u7684CPC\u3002<\/p>\n
\u8fd9\u662f\u6bcf\u5468\u4e00\u6b21\u7684\u68c0\u67e5\u3002\u5bf9\u4e8e\u5927\u91cf\u7684\u6d3b\u52a8\/\u5e10\u6237\uff0c\u6211\u4eec\u6bcf\u5468\u505a\u4e09\u6b21\u3002\u4f60\u80fd\u63cf\u8ff0\u4e00\u4e0b\u4f60\u4eec\u7684AdWords\u7ba1\u7406\u7b56\u7565\u5417?\u4f60\u5982\u4f55\u8bbe\u5b9a\u4f60\u7684\u6d3b\u52a8\u76ee\u6807\uff0c\u4f60\u5982\u4f55\u77e5\u9053\u4ec0\u4e48\u662f\u73b0\u5b9e\u7684\uff0c\u4ec0\u4e48\u662f\u4e0d\u73b0\u5b9e\u7684?\u6211\u4eec\u7684\u5173\u952e\u56e0\u7d20\u662f\u76f8\u5173\u6027\u3002\u4e00\u4e2a\u597d\u7684\u7ade\u9009\u7ec4\u7ec7\u662f\u5f00\u59cb\u3002\u7528\u8c37\u6b4c\u7684\u5173\u952e\u5b57\u6216\u6d41\u91cf\u5de5\u5177\u786e\u5b9a\u5927\u91cf\u7684\u5173\u952e\u5b57\uff0c\u5e76\u5728\u60a8\u7684\u6d3b\u52a8\u4e2d\u5206\u79bb\u8fd9\u4e9b\u5173\u952e\u5b57\u3002\u5b9a\u4e49\u60a8\u7684\u76ee\u6807\u53d7\u4f17\uff0c\u5e76\u51b3\u5b9a\u662f\u9488\u5bf9\u641c\u7d22\u8fd8\u662f\u663e\u793a\u7f51\u7edc\u3002\u4e0d\u8981\u5728\u540c\u4e00\u4e2a\u6d3b\u52a8\u4e2d\u4f7f\u7528\u641c\u7d22\u548c\u663e\u793a\u7f51\u7edc\u3002\u5c55\u793a\u6d3b\u52a8\u7684\u7ed3\u679c\u5c06\u5bf9\u60a8\u7684\u641c\u7d22\u6d3b\u52a8\u4ea7\u751f\u5de8\u5927\u5f71\u54cd\u3002\u5c1d\u8bd5\u8bbe\u7f6e3\u4e2a\u5b8c\u5168\u4e0d\u540c\u7684\u5e7f\u544a\u3002\u8fd9\u6837\u4f60\u5c31\u53ef\u4ee5\u7528\u8fd9\u4e9b\u5e7f\u544a\u8fdb\u884c\u6d4b\u8bd5\uff0c\u5e76\u786e\u5b9a\u6700\u6210\u529f\u7684USP\u3002<\/p>\n
\u5b8c\u6210\u8bbe\u7f6e\u540e\uff0c\u5f00\u59cb\u6d3b\u52a8\u3002\u901a\u8fc7\u589e\u52a0\u6216\u51cf\u5c11\u4f60\u7684\u51fa\u4ef7\u6765\u4f18\u5316\u4f60\u7684\u6d3b\u52a8\uff0c\u8fd9\u53d6\u51b3\u4e8e\u8fd9\u4e2a\u5173\u952e\u5b57\u7684\u6295\u8d44\u56de\u62a5\u7387\u548c\u6d41\u91cf\u3002\u5f53\u5173\u952e\u5b57\u4e0d\u6210\u529f\u65f6\uff0c\u964d\u4f4e\u8fd9\u4e9b\u51fa\u4ef7\u6216\u6682\u505c\u5173\u952e\u5b57\u3002\u5f53\u4e00\u4e2a\u5173\u952e\u5b57\u6210\u529f\u65f6\uff0c\u5c1d\u8bd5\u589e\u52a0\u8986\u76d6\u8303\u56f4\u3002\u8c03\u6574\u51fa\u4ef7\uff0c\u8c03\u6574\u5e7f\u544a\u6216\u6dfb\u52a0\u65b0\u7684\u76f8\u4f3c\u7684\u5173\u952e\u8bcd\u3002\u6211\u4eec\u7684\u6d3b\u52a8\u76ee\u6807\u603b\u662f\u4e0e\u5ba2\u6237\u4e00\u8d77\u786e\u5b9a\u7684\uff0c\u5f53\u7136\uff0c\u8fd9\u53d6\u51b3\u4e8e\u4ed6\u4eec\u7684\u8425\u9500\u76ee\u6807\u3002\u5bf9\u4e8e\u90a3\u4e9b\u5f97\u5206\u4e0d\u5982\u4f60\u7684AdWords\u8425\u9500\u4eba\u5458\uff0c\u6709\u4ec0\u4e48\u5efa\u8bae\u6216\u6280\u5de7\u5417?<\/p>\n
1\u3002<\/p>\n
\u4f7f\u7528\u8f6c\u6362\u8ddf\u8e2a\u3002\u5426\u5219\u4f60\u5c31\u4e0d\u77e5\u9053\u8be5\u628a\u94b1\u6295\u5230\u54ea\u91cc\u53bb\u3002\u4ec0\u4e48\u662f\u6709\u6548\u7684\uff0c\u6709\u52a9\u4e8e\u8f6c\u6362\uff0c\u8fd8\u6709\uff0c\u540c\u6837\u91cd\u8981\u7684\u662f\uff0c\u54ea\u4e9b\u5173\u952e\u5b57\u5e94\u8be5\u6682\u505c\u3002\u4f7f\u7528\u8c37\u6b4c\u5206\u6790s\u6216\u5176\u4ed6\u5206\u6790\u7a0b\u5e8f(\u8c37\u6b4canalytics\u662f\u514d\u8d39\u7684)\u8fdb\u884c\u989d\u5916\u7684\u5206\u6790\u3002AdWords\u7684\u6d1e\u5bdf\u529b\u662f\u6709\u9650\u7684\u3002\u901a\u8fc7\u53e6\u4e00\u4e2a\u5206\u6790\u7a0b\u5e8f\uff0c\u4f60\u53ef\u4ee5\u76d1\u63a7\u7f51\u7ad9\u8bbf\u95ee\u8005\u7684\u884c\u4e3a\u3002\u8fd9\u4e5f\u6709\u53ef\u80fd\u6d1e\u5bdf\u5230\u4f60\u7684AdWords\u6d3b\u52a8\u53ef\u80fd\u7684\u8f6c\u6362\u5f52\u56e0\u3002\u5c1d\u8bd5\u5176\u4ed6\u65b9\u6cd5\uff0c\u5982\u5b9a\u4f4d\u548c\u65f6\u95f4\u8ba1\u5212(\u65e5\u5206\u79bb)\u3002\u4e3a\u4ec0\u4e48\u4e0d\u5462?\u6709\u4e86AdWords\u7684\u65b0\u529f\u80fd\uff0c\u5c31\u6709\u53ef\u80fd\u770b\u5230\u54ea\u4e2a\u65f6\u6bb5\u6700\u8d5a\u94b1\u3002\u4f60\u53ef\u4ee5\u901a\u8fc7\u63d0\u9ad8\u4f60\u7684\u51fa\u4ef7\u6765\u6d4b\u8bd5\u8fd9\u4e00\u70b9\uff0c\u770b\u770b\u4f60\u662f\u5426\u83b7\u5f97\u4e86\u66f4\u591a\u7684\u8f6c\u6362\u3002\u8fd9\u4e5f\u9002\u7528\u4e8e\u5b9a\u4f4d\u5b9a\u4f4d\u3002\u4e00\u4e2a\u7279\u5b9a\u7684\u5730\u70b9\u5f88\u53ef\u80fd\u4e3a\u4f60\u7684\u8f6c\u5316\u8d21\u732e\u4e86\u5f88\u5927\u7684\u4efd\u989d\u3002\u5c1d\u8bd5\u4e00\u4e2a\u7279\u5b9a\u7684\u6d3b\u52a8\uff0c\u770b\u770b\u8fd9\u662f\u5426\u80fd\u63d0\u9ad8\u4f60\u7684\u8f6c\u5316\u7387\u3002\u60a8\u8fd8\u53ef\u4ee5\u6839\u636e\u8bbf\u95ee\u8005\u8c03\u6574\u60a8\u7684\u6d88\u606f\uff0c\u8fd9\u53ef\u4ee5\u63d0\u9ad8\u7528\u6237\u4f53\u9a8c\u548c\u8f6c\u5316\u7387\u3002<\/p>\n
2\u3002\u786e\u4fdd\u4f60\u7684\u8d28\u91cf\u5206\u6570(\u76ee\u6807\u662fQS > 7)\uff0c\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u90fd\u662f\u4e0d\u9519\u7684\u3002CTR\u662f\u4e00\u4e2a\u91cd\u8981\u7684\u6307\u6807\u3002\u603b\u662f\u6539\u8fdb\u548c\u4f18\u5316\u4f60\u7684\u5e7f\u544a\uff0c\u5e76\u6dfb\u52a0\u8d1f\u9762\u7684\u5ba3\u4f20\u3002\u4e3a\u72ec\u7acb\u7684\u5e7f\u544a\u7ec4\u5206\u914d\u9ad8\u5bb9\u91cf\u7684\u5173\u952e\u5b57\u3002\u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\uff0c\u6211\u4eec\u53ef\u4ee5\u8c03\u6574\u5e7f\u544a\u4ee5\u63d0\u9ad8\u70b9\u51fb\u7387\uff0c\u8fd9\u4e5f\u662f\u4e00\u79cd\u76d1\u63a7\u6210\u529f\u5e7f\u544a\u7ec4\u7684\u7b80\u5355\u65b9\u6cd5\u3002\u907f\u514d\u4f7f\u7528\u5bbd\u6cdb\u7684\u5173\u952e\u8bcd\u3002\u5927\u591a\u6570\u5bbd\u6cdb\u7684\u5173\u952e\u8bcd\u4f1a\u5bfc\u81f4\u8f83\u4f4e\u7684QS\u548c\u8f83\u4f4e\u7684\u70b9\u51fb\u7387\u3002\u7136\u540e\u4f60\u5fc5\u987b\u62e5\u6709\u8f83\u9ad8\u7684CPC\u53bb\u5f25\u8865\u4f60\u7684QS\u3002\u8bd5\u7740\u66f4\u52a0\u76f8\u5173\uff0c\u4e3a\u8bbf\u95ee\u8005\u63d0\u4f9b\u5b9a\u5236\u7684\u5e7f\u544a\u548c\u7279\u5b9a\u7684\u767b\u5f55\u9875\u9762\u3002\u8fd9\u6837\u624d\u80fd\u8fbe\u5230\u6700\u597d\u7684\u6548\u679c\u3002<\/p>\n
3\u3002\u6458\u4f4e\u6302\u7684\u679c\u5b9e<\/p>\n
\u63d0\u9ad8\u8f6c\u5316\u7387\u9ad8\u7684\u5173\u952e\u8bcd\u51fa\u4ef7\u3002\u8fd9\u662f\u83b7\u5f97\u66f4\u591a\u8f6c\u6362\u7387\u7684\u6700\u8d5a\u94b1\u548c\u6700\u7b80\u5355\u7684\u65b9\u6cd5\u3002\u5728\u4f4e\u6c34\u5e73\u4e0a\u62c6\u5206\u6d3b\u52a8\u3002\u8fd9\u6837\u4f60\u53ef\u4ee5\u5448\u73b0\u6700\u76f8\u5173\u7684\u5e7f\u544a\u3002\u4f60\u4e5f\u53ef\u4ee5\u6dfb\u52a0\u4e00\u4e9b\u76f8\u5173\u7684\u7f51\u7ad9\u94fe\u63a5\uff0c\u8fd9\u53ef\u4ee5\u63d0\u9ad8\u4f60\u7684\u70b9\u51fb\u7387\u3002\u8fd9\u4e5f\u662f\u4e00\u79cd\u7b80\u5355\u7684\u65b9\u6cd5\u6765\u76d1\u63a7\u4f60\u6210\u529f\u7684\u5e7f\u544a\u7ec4\/\u5173\u952e\u8bcd\uff0c\u5e76\u6539\u5584\u8fd9\u4e9b\u7ed3\u679c\u3002<\/p>\n
4\u3002\u6d4b\u8bd5\u548c\u4f18\u5316\u4f60\u7684\u6d3b\u52a8<\/p>\n
\u6709\u65f6\uff0c\u8fd9\u4e9b\u6d3b\u52a8\u63d0\u4f9b\u4e86\u8bb8\u591a\u6709\u7528\u7684\u89c1\u89e3\u3002\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u8fd9\u662f\u6539\u8fdb\u5173\u952e\u5b57\u96c6\u548c\u53d1\u73b0\u8d1f\u9762\u5173\u952e\u5b57\u7684\u5e38\u7528\u65b9\u6cd5\u3002\u6d4b\u8bd5\u548c\u4f18\u5316\u4f60\u7684\u5e7f\u544a\u3002\u4e0d\u65ad\u91cd\u590d\u8fd9\u4e2a\u8fc7\u7a0b\u3002\u4ee5\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u4e3a\u57fa\u7840\uff0c\u52aa\u529b\u6253\u9020\u7ec8\u6781\u5e7f\u544a\u3002\u8fd9\u4e5f\u9002\u7528\u4e8e\u767b\u9646\u9875\u9762\u3002\u7ee7\u7eed\u4e13\u6ce8\u4e8e\u62e5\u6709\u6700\u4f73\u7528\u6237\u4f53\u9a8c\u548c\u8f6c\u5316\u7387\u7684\u767b\u9646\u9875\u9762\u3002\u4f60\u6709\u6ca1\u6709\u6d4b\u8bd5\u8fc7\u4f60\u7684AdWords\u5173\u952e\u8bcd\u7684\u5176\u4ed6\u4f4d\u7f6e?\u54ea\u4e2a\u662f\u6700\u8d5a\u94b1\u7684?\u5982\u679c\u4f60\u4ece\u672a\u5728\u5176\u4ed6\u804c\u4f4d(\u53ef\u80fd\u66f4\u9ad8)\u4e0a\u6d4b\u8bd5\u8fc7\u4f60\u7684\u5173\u952e\u8bcd\uff0c\u4f60\u5e94\u8be5\u8003\u8651\u5728\u5176\u4ed6\u804c\u4f4d\u4e0a\u6d4b\u8bd5\u3002\u6548\u679c\u5982\u4f55?\u66f4\u591a\u7684\u8bbf\u95ee\u8005\uff0c\u66f4\u597d\u7684QS\uff0c\u751a\u81f3\u66f4\u4f4e\u7684CPC(\u7531\u4e8e\u66f4\u597d\u7684\u70b9\u51fb\u7387\u548cQS\u7684\u5f71\u54cd)?\u4f60\u5bf9\u6211\u4eec\u5728AdWords\u5206\u7ea7\u5668\u4e2d\u5305\u542b\u7684\u5206\u7c7b\u6709\u4ec0\u4e48\u770b\u6cd5?\u9057\u6f0f\u4ec0\u4e48\u5417?\u6211\u60f3\u770b\u4e00\u4e2a\u6574\u4f53\u7684\u8d28\u91cf\u8bc4\u5206\u6307\u6570\u3002\u5bf9\u4e8e\u4e00\u4e9b\u5ba2\u6237\uff0c\u6211\u4eec\u6ce8\u610f\u5230QS\u7684\u91cd\u8981\u6027\u6b63\u5728\u4e0a\u5347\u3002\u8d8a\u6765\u8d8a\u591a\u7684QS\u5bfc\u81f4CPC\u7684\u964d\u4f4e\/\u63d0\u9ad8\uff0c\u8fd9\u5bf9\u6027\u80fd\u4ea7\u751f\u4e86\u5de8\u5927\u7684\u5f71\u54cd\u3002\u6b64\u5916\uff0c\u7eb5\u5411(\u6bcf\u4e2a\u56fd\u5bb6)\u7684\u57fa\u51c6\u5c06\u975e\u5e38\u6709\u7528\u3002\u8fd9\u5f88\u96be\uff0c\u53ef\u80fd\u53ea\u6709\u8c37\u6b4c\u624d\u80fd\u77e5\u9053\u3002Elisa Gabbert\u662fWordStream\u7684\u5185\u5bb9\u548cSEO\u603b\u76d1\u3002\u559c\u6b22\u7684\u4e1c\u897f\u5305\u62ec\u8461\u8404\u9152\u3001\u5361\u62c9ok\u3001\u6251\u514b\u3001\u4e52\u4e53\u7403\u3001\u9999\u6c34\u548c\u8bd7\u6b4c\u3002<\/p>\n
\u53c2\u89c1Elisa Gabbert\u7684\u5176\u4ed6\u6587\u7ae0<\/p>\n
\u66f4\u591a\u50cf\u8fd9\u6837\u7684\u6587\u7ae08\u79cd\u806a\u660e\u7684\u65b9\u6cd5\u5728\u8c37\u6b4c\u5e7f\u544a\u7ade\u4e89(\u4e0d\u63d0\u9ad8\u51fa\u4ef7)\u8fd9\u91cc\u67098\u4e2a\u7b56\u7565\u548c24\u4e2a\u6218\u672f\uff0c\u4f60\u53ef\u4ee5\u5728\u51fa\u4ef7\u4e4b\u524d\u505a\u3002<\/p>\n
\u5982\u4f55\u4f7f\u7528\u8c37\u6b4c\u5e7f\u544a\u81ea\u5b9a\u4e49\u7247\u6bb5<\/p>\n
\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u672a\u5145\u5206\u5229\u7528\u7684\u8c37\u6b4c\u5e7f\u544a\u529f\u80fd\u7684\u529b\u91cf\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u4f60\u7684\u975e\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u5e94\u8be5\u8bbe\u7f6e\u8f6c\u6362\u503c(\u53ca\u5982\u4f55\u505a)<\/p>\n
\u63ed\u793a\u4e86\u5982\u4f55\u5728\u8c37\u6b4c\u5e7f\u544a(\u548c\u5176\u4ed6\u5e73\u53f0)\u4e2d\u63d0\u9ad8\u9886\u5148\u8d28\u91cf\u548c\u786e\u4fdd\u6700\u9ad8ROI\u7684\u5173\u952e\u3002<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u5bb6\u5ead-\u535a\u5ba2- AdWords\u987e\u95ee\u4f1a\u505a\u4ec0\u4e48?\u8fd9\u662f\u6211\u4eec\u5bf9\u4f7f\u7528AdWords\u6027\u80fd\u8bc4\u5206\u5668\u83b7\u5f97\u5f02\u5e38\u9ad8\u5206\u7684AdWords\u5e7f […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-745","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=745"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/745\/revisions"}],"predecessor-version":[{"id":2409,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/745\/revisions\/2409"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=745"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}