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10\u3002\u4f60\u6bcf\u5468\u82b1\u591a\u5c11\u65f6\u95f4\u505a\u62a5\u544a?(\u6bcf\u4e2a\u5ba2\u6237\u7aef)\u4ee4\u4eba\u9ad8\u5174\u7684\u662f\uff0c91%\u7684\u673a\u6784\u6bcf\u5468\u4e3a\u6bcf\u4e2a\u5ba2\u6237\u62a5\u544a\u7684\u65f6\u95f4\u4e0d\u8d85\u8fc75\u5c0f\u65f6(2018\u5e74\u4e3a85%)\u3002\u8fd9\u544a\u8bc9\u6211\u4eec\uff0c\u6211\u4eec\u7684\u5ba2\u6237\u6709\u8d8a\u6765\u8d8a\u591a\u7684\u65f6\u95f4\u4e13\u6ce8\u4e8e\u53d1\u5c55\u4ed6\u4eec\u7684\u5ba2\u6237\u548c\u4ed6\u4eec\u81ea\u5df1\u7684\u4e1a\u52a1\u3002<\/p>\n
11\u3002\u4f60\u7528\u4ec0\u4e48\u5de5\u5177\u505a\u62a5\u544a?\u6211\u4eec\u8d85\u8fc7\u4e09\u5206\u4e4b\u4e8c\u7684\u4ee3\u7406\u5ba2\u6237\u5229\u7528WordStream Advisor\u4e2d\u7684\u62a5\u544a\u529f\u80fd\uff0c\u4f7f\u4ed6\u4eec\u7684\u5ba2\u6237\u4fdd\u6301\u6700\u65b0\u7684\u6027\u80fd\u3002\u8c37\u6b4cData Studio\u548cMicrosoft Excel\u4e5f\u76f8\u5f53\u6d41\u884c\u3002<\/p>\n
12\u3002\u5728\u8fc7\u53bb\u7684\u4e00\u5e74\u91cc\uff0c\u4f60\u7ba1\u7406\u4e0b\u7684PPC\u652f\u51fa\u589e\u957f\u4e86\u591a\u5c11?\u597d\u6d88\u606f\u662f:\u4e0e\u4e00\u5e74\u524d\u76f8\u6bd4\uff0c\u6211\u4eec64%\u7684\u4ee3\u7406\u5ba2\u6237\u7ba1\u7406\u7740\u66f4\u591a\u7684PPC\u652f\u51fa\u3002\u8fd9\u662f\u975e\u5e38\u5f3a\u52b2\u7684\u589e\u957f!\u4e0d\u90a3\u4e48\u597d\u7684\u6d88\u606f\u662f:\u8fd9\u4e9b\u6570\u636e\u4e0e\u6211\u4eec\u7684\u4ee3\u7406\u5ba2\u6237\u4e00\u5e74\u524d\u62a5\u544a\u7684\u9884\u671f\u76f8\u5dee\u751a\u8fdc\u30022018\u5e74\uff0c58%\u7684\u5e7f\u544a\u516c\u53f8\u8868\u793a\uff0c\u4ed6\u4eec\u9884\u8ba1\u6240\u7ba1\u7406\u7684PPC\u652f\u51fa\u5c06\u589e\u957f25%\u4ee5\u4e0a(\u53ea\u670937%\u505a\u5230\u4e86\u8fd9\u4e00\u70b9)\u3002\u53ea\u67095%\u7684\u673a\u6784\u9884\u6d4b\u4ed6\u4eec\u7ba1\u7406\u4e0b\u7684PPC\u652f\u51fa\u5c06\u4f1a\u51cf\u5c11\uff0c\u4f46\u7ed3\u679c\u662f11%\u7684\u673a\u6784\u90fd\u662f\u5982\u6b64\u3002<\/p>\n
13\u3002\u4f60\u7684\u7ecf\u7eaa\u516c\u53f8\u9884\u8ba1\u4eca\u5e74\u4f60\u7ba1\u7406\u7684\u5f00\u652f\u4f1a\u589e\u52a0\u5417?\u5c3d\u7ba1\u5982\u6b64\uff0c\u6211\u4eec\u7684\u4ee3\u7406\u5ba2\u6237\u4ecd\u7136\u4fdd\u6301\u4e50\u89c2!45%\u7684\u4eba\u9884\u8ba1\u7ba1\u7406\u4e0b\u7684\u652f\u51fa\u589e\u957f25%\u4ee5\u4e0a\uff0c44%\u7684\u4eba\u9884\u8ba1\u589e\u957f\u4e0d\u523025%\u3002\u53ea\u670911%\u7684\u673a\u6784\u8868\u793a\uff0c\u5bf9\u7ba1\u7406\u4e0b\u7684\u652f\u51fa\u6ca1\u6709\u589e\u957f\u9884\u671f\u3002<\/p>\n
14\u3002\u4f60\u83b7\u5f97\u65b0\u5ba2\u6237\u7684\u4e3b\u8981\u6765\u6e90\u662f\u4ec0\u4e48?\u4e0e2018\u5e74\u7684\u60c5\u51b5\u4e00\u6837\uff0c\u6211\u4eec\u4e00\u534a\u7684\u4ee3\u7406\u5ba2\u6237\u5c06\u5ba2\u6237\u63a8\u8350\u5217\u4e3a\u65b0\u5ba2\u6237\u7684\u4e3b\u8981\u6765\u6e90\u3002\u66f4\u6709\u8da3\u7684\u662f\uff0c\u5e7f\u544a\u516c\u53f8\u4f3c\u4e4e\u4e0d\u518d\u90a3\u4e48\u4f9d\u8d56\u4fc3\u9500\uff0c\u800c\u662f\u66f4\u52a0\u4f9d\u8d56\u5185\u5bb9\u548c\u6570\u5b57\u8425\u9500\u3002\u5411\u4e0a\u9500\u552e\u7684\u60c5\u51b5\u4ecd\u7565\u591a\u4e00\u4e9b\uff0c\u4f46\u8fd9\u4e24\u4e2a\u6e20\u9053\u4e4b\u95f4\u7684\u5dee\u8ddd\u5728\u8fc7\u53bb\u4e00\u5e74\u5df2\u7ecf\u663e\u8457\u7f29\u5c0f\u3002\u7136\u800c\uff0c\u5185\u5bb9\u4e0d\u4ec5\u4ec5\u662f\u83b7\u53d6\u5ba2\u6237\u7684\u5de5\u5177;\u5b83\u4e5f\u662f\u5ba2\u6237\u6559\u80b2\u7684\u5de5\u5177\u3002\u8fd9\u662f\u6211\u4eec\u5411\u673a\u6784\u63a8\u8350\u7684\u53e6\u4e00\u79cd\u7b56\u7565\u3002\u4f60\u7684\u5ba2\u6237\u53d7\u6559\u80b2\u7a0b\u5ea6\u8d8a\u9ad8\uff0c\u4f60\u82b1\u5728\u5411\u4ed6\u4eec\u8bb2\u89e3\u57fa\u7840\u77e5\u8bc6\u4e0a\u7684\u65f6\u95f4\u5c31\u8d8a\u5c11\uff0c\u800c\u82b1\u5728\u8ba8\u8bba\u9ad8\u7ea7\u6218\u7565\u4e0a\u7684\u65f6\u95f4\u5c31\u8d8a\u591a\u3002<\/p>\n
15\u3002\u4f60\u7ba1\u7406\u7684\u4ed8\u8d39\u641c\u7d22\u8d26\u6237\u4e2d\u6709\u591a\u5c11\u767e\u5206\u6bd4\u4e0d\u662f\u7531\u4f60\u7684\u4ee3\u7406\u516c\u53f8\u521b\u5efa\u7684?<\/p>\n
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16\u3002\u4f60\u4eec\u5ba2\u6237\u7684\u5e73\u5747\u5bff\u547d\u662f\u591a\u5c11?(\u51e0\u4e2a\u6708)<\/p>\n
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18\u5c81\u3002\u4f60\u76ee\u524d\u5728\u7ba1\u7406\u54ea\u4e9b\u5728\u7ebf\u5e7f\u544a\u5e73\u53f0?\u4e0d\u51fa\u6240\u6599\uff0c\u7edd\u5927\u591a\u6570\u4ee3\u7406\u673a\u6784\u4ee3\u8868\u5ba2\u6237\u7ba1\u7406\u8c37\u6b4c\u5e7f\u544a\u548cFacebook\u5e7f\u544a\u3002Instagram\u3001LinkedIn\u3001YouTube\u548c\u5fc5\u5e94\u4e5f\u662f\u5f88\u53d7\u6b22\u8fce\u7684\u5e7f\u544a\u5e73\u53f0\uff0c\u6211\u4eec\u9884\u8ba1\u5b83\u4eec\u5728\u6765\u5e74\u4f1a\u53d8\u5f97\u66f4\u53d7\u6b22\u8fce\u3002\u7531\u4e8eQuora\u5e7f\u544a\u4ecd\u5904\u4e8e\u8d77\u6b65\u9636\u6bb5\uff0c\u800c\u4e9a\u9a6c\u900a\u7684\u5e7f\u544a\u4ec5\u9650\u4e8e\u7535\u5b50\u5546\u52a1\u4f01\u4e1a\uff0c\u5b83\u4eec\u5728\u4ee3\u7406\u673a\u6784\u4e2d\u7684\u4f4e\u4ee3\u8868\u6027\u5e76\u4e0d\u592a\u4ee4\u4eba\u60ca\u8bb6\u3002\u5982\u679c\u4f60\u613f\u610f\u5c1d\u8bd5\u8fd9\u4e24\u4e2a\u5e73\u53f0\u4e2d\u7684\u4efb\u4f55\u4e00\u4e2a\uff0c\u4f60\u53ef\u80fd\u4f1a\u5728\u7edd\u5927\u591a\u6570\u7ade\u4e89\u5bf9\u624b\u4e4b\u524d\u83b7\u5f97\u597d\u5904\u3002<\/p>\n
19\u3002\u8d35\u516c\u53f8\u4eca\u5e74\u5c06\u9762\u4e34\u7684\u6700\u5927\u6311\u6218\u662f\u4ec0\u4e48?<\/p>\n
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20\u3002\u5f53\u4f60\u4f18\u5316\u4e00\u4e2a\u8d26\u6237\u65f6\uff0c\u4f60\u4f1a\u4f18\u5148\u8003\u8651\u4ec0\u4e48?<\/p>\n
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21\u3002\u4f60\u5728\u54ea\u91cc\u505a\u6700\u5177\u7ade\u4e89\u529b\u7684\u7814\u7a76?\u867d\u7136\u8c37\u6b4c\u5e7f\u544a\u4f5c\u4e3a\u4e00\u4e2a\u6709\u7ade\u4e89\u529b\u7684\u7814\u7a76\u5de5\u5177\u7684\u53d7\u6b22\u8fce\u7a0b\u5ea6\u6ca1\u6709\u6539\u53d8\uff0cSEMrush\u5728\u6211\u4eec\u7684\u4ee3\u7406\u5ba2\u6237\u4e2d\u5df2\u7ecf\u53d8\u5f97\u66f4\u52a0\u53d7\u6b22\u8fce\u3002\u76f8\u5e94\u5730\uff0cSpyFu\u4e5f\u53d8\u5f97\u4e0d\u90a3\u4e48\u53d7\u6b22\u8fce\u4e86\u3002<\/p>\n
22\u3002\u4f60\u4f7f\u7528\u4ec0\u4e48\u8d44\u6e90\u6765\u4e86\u89e3\u66f4\u591a\u5173\u4e8e\u4ed8\u8d39\u641c\u7d22\u548c\u8fd0\u8425\u4ee3\u7406\u7684\u77e5\u8bc6?\u6b63\u5982\u6211\u4eec\u53bb\u5e74\u6240\u89c2\u5bdf\u5230\u7684\uff0c\u4ee3\u7406\u5546\u8f6c\u5411\u5404\u79cd\u5404\u6837\u7684\u5728\u7ebf\u8d44\u6e90\u6765\u5b66\u4e60\u66f4\u591a\u5173\u4e8e\u6570\u5b57\u8425\u9500\u548c\u4ee3\u7406\u5546\u7b56\u7565\u7684\u77e5\u8bc6\u3002\u6839\u636e\u4eca\u5e74\u7684\u56de\u5e94\uff0c\u5176\u4e2d\u6700\u53d7\u6b22\u8fce\u7684\u8d44\u6e90\u662f:<\/p>\n
WordStream\u8c37\u6b4c(\u4f8b\u5982\uff0c\u652f\u6301\u9875\u9762\uff0c\u5e7f\u544a\u5b66\u9662\u7b49)Moz HubSpot SEMrush PPC Hero\u641c\u7d22\u5f15\u64ce\u571f\u5730\u5c3c\u5c14\u5e15\u7279\u5c142019\u5e74\u4ee3\u7406\u72b6\u6001:\u5173\u952e\u8981\u70b9<\/p>\n
so -\u4f60\u80fd\u4ece\u4eca\u5e74\u7684\u4ee3\u7406\u72b6\u6001\u62a5\u544a\u4e2d\u83b7\u5f97\u4ec0\u4e48\u89c1\u89e3?<\/p>\n
\u4f38\u7f29\u662f\u5173\u952e\u3002\u5c3d\u7ba1\u6211\u4eec\u8fd1\u4e09\u5206\u4e4b\u4e8c\u7684\u4ee3\u7406\u5ba2\u6237\u589e\u52a0\u4e86\u4ed6\u4eec\u7ba1\u7406\u7684PPC\u652f\u51fa\uff0c\u4f46\u6211\u4eec\u770b\u5230\u8bb8\u591a\u4eba\u5728\u5ba2\u6237\u7ba1\u7406\u548c\u62a5\u544a\u4e0a\u82b1\u7684\u65f6\u95f4\u51cf\u5c11\u4e86\u3002\u53e6\u5916\uff0c\u8ba9\u5168\u804c\u5458\u5de5\u4e13\u95e8\u4ece\u4e8b\u4ed8\u8d39\u641c\u7d22\u7684\u60c5\u51b5\u4e5f\u8d8a\u6765\u8d8a\u5c11\u4e86\u3002\u663e\u7136\uff0c\u653f\u5e9c\u673a\u6784\u6b63\u5728\u63d0\u9ad8\u6548\u7387\u3002\u5185\u5bb9\u9a71\u52a8\u3002\u5ba2\u6237\u63a8\u8350\u5c06\u4fdd\u6301\u4e0d\u53d8\u8fd9\u662f\u4ee3\u7406\u5546\u8d62\u5f97\u65b0\u4e1a\u52a1\u6700\u5e38\u89c1\u7684\u65b9\u5f0f\u2014\u2014\u8fd9\u70b9\u5f88\u6e05\u695a\u3002\u7136\u800c\uff0c\u6211\u4eec\u7684\u6570\u636e\u8868\u660e\uff0c\u5185\u5bb9\u521b\u9020\u662f\u4e00\u79cd\u8d8a\u6765\u8d8a\u53d7\u6b22\u8fce\u7684\u8425\u9500\u7b56\u7565\u3002\u65e0\u8bba\u662f\u535a\u5ba2\u6587\u7ae0\u8fd8\u662fYouTube\u89c6\u9891\uff0c\u4f60\u7684\u516c\u53f8\u90fd\u5e94\u8be5\u6709\u4e00\u4e2a\u5185\u5bb9\u7b56\u7565\u3002\u673a\u4f1a\u5c31\u5728\u90a3\u91cc\u3002\u6211\u4eec\u7684\u4ee3\u7406\u5ba2\u6237\u51e0\u4e4e\u6ca1\u6709\u4eba\u7ba1\u7406Quora\u6216\u4e9a\u9a6c\u900a\u7684\u8d26\u6237\u2014\u2014\u8fd9\u4e24\u4e2a\u5e73\u53f0\u6bcf\u4e2a\u6708\u90fd\u6709\u6570\u4ebf\u6d88\u8d39\u8005\u4f7f\u7528\u3002\u9274\u4e8eQuora\u5e7f\u544a\u7684\u4e0a\u4e0b\u6587\u76f8\u5173\u6027\uff0c\u4ee5\u53ca\u4e9a\u9a6c\u900a\u6570\u636e\u5e93\u4e2d\u5b58\u5728\u7684\u5927\u91cf\u6d88\u8d39\u8005\u6570\u636e\uff0c\u57282019\u5e74\u5c1d\u8bd5\u5176\u4e2d\u4e00\u4e2a(\u6216\u4e24\u4e2a)\u53ef\u80fd\u4f1a\u5e26\u6765\u5f88\u9ad8\u7684\u5229\u6da6\u3002<\/p>\n
\u597d\u4e86\uff0c\u7f51\u7edc\u8425\u9500\u673a\u6784\uff0c\u4ea4\u7ed9\u4f60\u4e86\u3002\u4f60\u662f\u5982\u4f55\u8fdb\u5316\u7684?\u4f60\u6253\u7b97\u5982\u4f55\u7ee7\u7eed\u53d1\u5c55?\u8bf7\u5728\u8bc4\u8bba\u4e2d\u544a\u8bc9\u6211\u4eec!<\/p>\n
\u6309\u6b64\u4e0b\u8f7d\u6b64\u62a5\u544aPDF\u683c\u5f0f\u3002\u975e\u5e38\u611f\u8c22Kate Lindsay\u3001Jess Armstrong\u3001Chris McHale\u3001Elisa Gabbert\u3001Ceillie Clark-Keane\u4ee5\u53ca\u6211\u4eec\u4f18\u79c0\u7684\u5ba2\u6237\uff0c\u611f\u8c22\u4ed6\u4eec\u5e2e\u52a9\u6211\u4eec\u6536\u96c6\u8fd9\u4e9b\u6570\u636e\u5e76\u521b\u5efa\u8fd9\u4efd\u62a5\u544a\u3002<\/p>\n
Conor Bond\u662fCrayon\u7684\u5185\u5bb9\u8425\u9500\u548c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e13\u5bb6\u3002Crayon\u662f\u4e00\u4e2a\u8f6f\u4ef6\u9a71\u52a8\u7684\u7ade\u4e89\u60c5\u62a5\u5e73\u53f0\uff0c\u5b83\u4f7f\u4f01\u4e1a\u80fd\u591f\u8ddf\u8e2a\u3001\u5206\u6790\u5e76\u5bf9\u516c\u53f8\u5916\u90e8\u53d1\u751f\u7684\u4e00\u5207\u91c7\u53d6\u884c\u52a8\u3002\u83b7\u5f97\u66f4\u591a\u5ba2\u6237\u768410\u4e2a\u6700\u4f73B2B\u9500\u552e\u7b56\u7565\u8fbe\u6210\u66f4\u591a\u4ea4\u6613\u4e0d\u9700\u8981\u82b1\u54e8\u7684\u6218\u672f\uff0c\u53ea\u9700\u8981\u57fa\u672c\u539f\u7406\u3002<\/p>\n
13\u4e2a\u5ba2\u6237\u4fdd\u7559\u7b56\u7565\u8d62\u5f97\u5fe0\u8bda(\u5e76\u7701\u94b1)<\/p>\n
\u6211\u4eec\u91c7\u8bbf\u4e8620\u591a\u5bb6\u4f01\u4e1a\uff0c\u4e86\u89e3\u4ec0\u4e48\u5bf9\u4ed6\u4eec\u6709\u6548\u3002\u4ed6\u4eec\u662f\u8fd9\u4e48\u8bf4\u7684!\u6301\u7eed\u6210\u529f\u7684\u79d8\u8bc0\u662f\u4e0e\u4f60\u7684\u5ba2\u6237\u4fdd\u6301\u826f\u597d\u7684\u5173\u7cfb\u3002\u8fd9\u91cc\u670911\u79cd\u65b9\u6cd5\u53ef\u4ee5\u5e2e\u52a9\u4f60\u7684\u673a\u6784\u5efa\u7acb\u5f3a\u5927\u7684\u5ba2\u6237\u5173\u7cfb\uff0c\u4ece\u800c\u8f6c\u5316\u4e3a\u66f4\u597d\u7684\u751f\u4ea7\u529b\uff0c\u66f4\u9ad8\u7684\u5fe0\u8bda\u5ea6\u548c\u66f4\u591a\u7684\u63a8\u8350!<\/p>\n
\u8bc4\u8bba<\/p>\n
\u8bc4\u8bba\u524d\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8bc4\u8bba\u653f\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u6211\u4eec\u7684\u673a\u6784\u72b6\u51b5\u62a5\u544a\u5df2\u7ecf\u6210\u4e3a\u4e00\u5e74\u4e00\u5ea6\u7684\u4f20\u7edf\u2014\u2014\u8fd9\u4efd\u62a5\u544a\u5145\u6ee1\u4e86\u6570\u636e\u652f\u6301\u7684\u89c1\u89e3\uff0c\u5173\u4e8e\u4e92\u8054\u7f51\u8425\u9500\u673a\u6784\u5982\u4f55\u7ba1\u7406\u548c\u53d1\u5c55\u5176\u4e1a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-747","post","type-post","status-publish","format-standard","hentry","category-gmail"],"_links":{"self":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=747"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/747\/revisions"}],"predecessor-version":[{"id":2411,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=\/wp\/v2\/posts\/747\/revisions\/2411"}],"wp:attachment":[{"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=747"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}